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JNLR-Sales House Data February 2019 JNLR – Sales House Report – 2018-4 © 2018 Ipsos MRBI All rights reserved. Contains Ipsos' Confidential and Proprietary information 1 © 2018 Ipsos Ipsos MRBI MRBI JNLR Sales House Report – 2018-4 and may not be disclosed or reproduced without the prior written consent of Ipsos. Note to the Reader … The following charts outline Weekly Reach and 7am-7pm (PT) share for January to December 2018 (2018-4), across key demographics. Reach data is compared to the same time period last year (2017-4). Definitions: HKWK is defined as Housekeeper with dependent children (any age) Universe estimates and sample size – refer to 2018-4 data. See Appendix for Sales house composition 2 © 2018 Ipsos MRBI JNLR Sales House Report – 2018-4 Radio Today 3 © 2018 Ipsos MRBI JNLR Sales House Report – 2018-4 MORE THAN 3 MILLION IRISH ADULTS LISTEN TO RADIO ON AN AVERAGE DAY – ALMOST 1 MILLION 15-34 YEAR OLDS Radio Today DAILY WEEKLY 15+ 15-34 35+ 15+ 3,172 950 2,222 3,605 On average listeners tune 94 % 83 77 85 into 1.6 radio stations daily Source: JNLR Media Update- Mins* 250 194 273 Apr-June’18-”Media Consumption–past week” Source: JNLR National Report 2018-4 * Average time spent among listeners 7am-midnight 4 © 2018 Ipsos MRBI JNLR Sales House Report – 2018-4 MOST LISTENING HAPPENS ON THE AM/FM RADIO Radio Today PC/laptop PC/laptop Mobile Mobile device device 2.5% 1.2% 2.8% 7.6% 0.7% 0.7% Other Other 15+ 15-34 95.3% 89.1% am/fm (home/car) am/fm (home/car) Source: JNLR Platform Data 2018-4 * Based on share of minutes 7am-midnight, to Irish stations 5 © 2018 Ipsos MRBI JNLR Sales House Report – 2018-4 RADIO – THE BIGGEST SHARE OF ALL OUR AUDIO LISTENING Radio Today 8.1% 15.5% 10.7% 4.9% Radio 1.6% 3.2% Own music 15+ Spotify 15-34 Podcast/listen back 85.5% 70.7% Source: JNLR Media Report – 3 mth data update (Apr-Jun ’18) * Based on share of estimated time spent 6 © 2018 Ipsos MRBI JNLR Sales House Report – 2018-4 National 7 © 2018 Ipsos MRBI JNLR Sales House Report – 2018-4 Weekly Reach – National & National Sales Houses All Adults 000’s National Stations HKWK 000’s RTE Radio 1 Today FM RTE 2FM Newstalk RTE Lyric FM RTE Radio 1 Today FM RTE 2FM Newstalk RTE Lyric FM 2017 2018 2017 2018 Sales Houses RTE Media IRS urbanmedia RTE Media IRS urbanmedia Central Plus Central Plus 2017 2018 2017 2018 Universe: 3,838 Universe: 1,152 Sample: 12,519 Sample: 3,722 8 © 2018 Ipsos MRBI JNLR Sales House Report – 2018-4 Weekly Reach – National & National Sales Houses 15-34 000’s National Stations 25-44 000’s RTE Radio 1 Today FM RTE 2FM Newstalk RTE Lyric FM RTE Radio 1 Today FM RTE 2FM Newstalk RTE Lyric FM 2017 2018 2017 2018 Sales Houses RTE Media IRS urbanmedia RTE Media IRS urbanmedia Central Plus Central Plus 2017 2018 2017 2018 Universe: 1,231 Universe: 1,395 Sample: 4,127 Sample: 4,582 9 © 2018 Ipsos MRBI JNLR Sales House Report – 2018-4 Weekly Reach – National & National Sales Houses 35-54 000’s National Stations 45+ 000’s RTE Radio 1 Today FM RTE 2FM Newstalk RTE Lyric FM RTE Radio 1 Today FM RTE 2FM Newstalk RTE Lyric FM 2017 2018 2017 2018 Sales Houses RTE Media IRS urbanmedia RTE Media IRS urbanmedia Central Plus Central Plus 2017 2018 2017 2018 Universe: 1,412 Universe: 1,841 Sample: 4,331 Sample: 5,976 10 © 2018 Ipsos MRBI JNLR Sales House Report – 2018-4 PT Market Share National & Sales Houses All Adults % National Stations HKWK % RTE Radio 1 RTE Radio 1 12.6 21.9 Today FM 12.6 Regional/ 54.8 Regional/ Local 7.4 Today FM 54.7 Local RTE 2FM 7.0 11.5 6.9 RTE 2FM 7.0 1.7 Newstalk 1.4 Newstalk RTE Lyric FM RTE Lyric FM All Adults % Sales Houses HKWK % Other Other 8.4 urbanmedia RTE 10.4 RTE 14.8 30.6 urbanmedia 25.6 13.5 19.4 IRS Plus IRS Plus 14.9 26.8 Media Central 35.7 Media Central Sample: 10,076 Sample: 3,073 11 © 2018 Ipsos MRBI JNLR Sales House Report – 2018-4 PT Market Share National & Sales Houses 15-34 % National Stations 25-44 % RTE Radio 1 RTE Radio 1 Today FM 10.0 6.0 Today FM 9.5 14.3 RTE 2FM Regional/ Regional/ 13.6 53.6 64.6 Local Local 12.8 RTE 2FM 5.4 Newstalk 1.28.0 0.8 Newstalk RTE Lyric FM RTE Lyric FM 15-34 % Sales Houses 25-44 % Other Other RTE 12.0 20.4 10.1 RTE urbanmedia 24.0 urbanmedia 12.6 13.7 11.6 12.9 IRS Plus Media Central IRS Plus Media Central 43.3 39.4 Sample: 3,083 Sample: 3,633 12 © 2018 Ipsos MRBI JNLR Sales House Report – 2018-4 PT Market Share National & Sales Houses 35-54 % National Stations 45+ % RTE Radio 1 14.5 RTE Radio 1 31.2 Today FM 12.8 Regional/ Regional/ 52.6 53.4 Local Local 3.8 Today FM 9.0 RTE 2FM 6.9 3.1 RTE 2FM 1.58.6 Newstalk 2.2 Newstalk RTE Lyric FM RTE Lyric FM 35-54 % Sales Houses 45+ % Other Other 9.1 RTE RTE 25.0 6.7 36.4 urbanmedia 13.8 16.1 urbanmedia IRS Plus 17.5 16.4 34.6 24.4 Media Central Media Central IRS Plus Sample: 3,569 Sample: 5,030 13 © 2018 Ipsos MRBI JNLR Sales House Report – 2018-4 Dublin 14 © 2018 Ipsos MRBI JNLR Sales House Report – 2018-4 Weekly Reach – Dublin & Dublin Sales Houses All Adults 000’s Dublin Stations HKWK 000’s FM104 Spin 1038 98FM Q102 Sunshine FM104 Spin 1038 98FM Q102 Sunshine 106.8 106.8 2017 2018 2017 2018 Sales Houses RTE Media IRS urbanmedia RTE Media IRS urbanmedia Central Plus Central Plus 2017 2018 2017 2018 Universe: 1,105 Universe: 363 Sample: 3,001 Sample: 979 15 © 2018 Ipsos MRBI JNLR Sales House Report – 2018-4 Weekly Reach – Dublin & Dublin Sales Houses 15-34 000’s Dublin Stations 25-44 000’s FM104 Spin 1038 98FM Q102 Sunshine FM104 Spin 1038 98FM Q102 Sunshine 106.8 106.8 2017 2018 2017 2018 Sales Houses RTE Media IRS urbanmedia RTE Media IRS urbanmedia Central Plus Central Plus 2017 2018 2017 2018 Universe: 395 Universe: 458 Sample: 1,042 Sample: 1,180 16 © 2018 Ipsos MRBI JNLR Sales House Report – 2018-4 Weekly Reach – Dublin & Dublin Sales Houses 35-54 000’s Dublin Stations 45+ 000’s FM104 Spin 1038 98FM Q102 Sunshine FM104 Spin 1038 98FM Q102 Sunshine 106.8 106.8 2017 2018 2017 2018 Sales Houses RTE Media IRS urbanmedia RTE Media IRS urbanmedia Central Plus Central Plus 2017 2018 2017 2018 Universe: 402 Universe: 478 Sample: 1,066 Sample: 1,347 17 © 2018 Ipsos MRBI JNLR Sales House Report – 2018-4 PT Market Share Dublin & Sales Houses All Adults % Dublin Stations HKWK % Other FM104 Other FM104 7.3 9.9 Spin 1038 8.0 13.7 6.7 Spin 1038 8.3 8.3 98fm 10.5 6.4 Q102 42.9 98fm National National 54.0 7.4 9.4 Sunshine 106.8 7.2 Q102 Sunshine 106.8 All Adults % Sales Houses HKWK % Other Other urbanmedia 0.7 0.5 urbanmedia 16.2 23.1 24.6 RTE 38.6 RTE IRS Plus 11.3 IRS Plus 11.7 33.1 40.1 Media Central Media Central Sample: 2,165 Sample: 744 18 © 2018 Ipsos MRBI JNLR Sales House Report – 2018-4 PT Market Share Dublin & Sales Houses 15-34 % Dublin Stations 25-44 % Other Other FM104 FM104 9.3 8.8 18.6 15.7 Spin 1038 National 28.6 8.5 Spin 1038 19.6 National 40.6 11.2 98fm 8.6 6.2 Sunshine 106.8 4.7 8.0 11.7 Q102 98fm Q102 Sunshine 106.8 15-34 % Sales Houses 25-44 % Other RTE Other 0.3 0.6 RTE 15.2 urbanmedia urbanmedia 26.6 24.3 21.1 9.6 IRS Plus 11.6 IRS Plus Media Central 48.3 Media Central 42.3 Sample: 669 Sample: 828 19 © 2018 Ipsos MRBI JNLR Sales House Report – 2018-4 PT Market Share Dublin & Sales Houses 35-54 % Dublin Stations 45+ % FM104 Other FM104 Other Spin 1038 4.81.7 8.6 12.2 Spin 1038 6.3 98fm 6.3 Q102 5.2 5.1 10.7 98fm 8.5 Sunshine 106.8 47.1 7.3 Q102 67.4 National 9.0 National Sunshine 106.8 35-54 % Sales Houses 45+ % Other Other urbanmedia 0.7 urbanmedia 19.5 RTE 9.8 0.8 25.8 IRS Plus 11.5 IRS Plus 14.1 53.5 RTE 24.4 Media Central 39.9 Media Central Sample: 787 Sample: 1,053 20 © 2018 Ipsos MRBI JNLR Sales House Report – 2018-4 Cork 21 © 2018 Ipsos MRBI JNLR Sales House Report – 2018-4 Weekly Reach – Cork & Cork Sales Houses All Adults 000’s Cork Stations HKWK 000’s Cork's 96FM Cork's RED FM C103 Cork's 96FM Cork's RED FM C103 2017 2018 2017 2018 Sales Houses RTE Media Red FM urbanmedia RTE Media Red FM urbanmedia Central Central 2017 2018 Universe: 435 Universe: 134 Sample: 996 2017 2018 Sample: 312 22 © 2018 Ipsos MRBI JNLR Sales House Report – 2018-4 Weekly Reach – Cork & Cork Sales Houses 15-34 000’s Cork Stations 25-44 000’s Cork's 96FM Cork's RED FM C103 Cork's 96FM Cork's RED FM C103 2017 2018 2017 2018 Sales Houses RTE Media Red FM urbanmedia RTE Media Red FM urbanmedia Central Central 2017 2018 2017 2018 Universe: 139 Universe: 156 Sample: 307 Sample: 355 23 © 2018 Ipsos MRBI JNLR Sales House Report – 2018-4 Weekly Reach – Cork & Cork Sales Houses 35-54 000’s Cork Stations 45+ 000’s Cork's 96 FM Cork's RED FM C103 Cork's 96 FM Cork's RED FM C103 2017 2018 2017 2018 Sales Houses RTE Media Red FM urbanmedia RTE Media Red FM urbanmedia Central Central 2017 2018 2017 2018 Universe: 160 Universe: 210 Sample: 358 Sample: 491 24 © 2018 Ipsos MRBI JNLR Sales House Report – 2018-4 PT Market Share Cork & Sales Houses All Adults % Cork Stations HKWK % Other Other Cork's 96FM 6.2 8.3 21.5 Cork's 96FM 18.7 National 34.7 National 31.2 Cork's RED 24.4 FM 35.6 6.2 Cork's RED 13.3 FM C103 C103 All Adults % Sales Houses HKWK % Other Other RTE RTE 0.8 urbanmedia 0.5 24.5 24.9 19.0 urbanmedia 34.8 20.0 Media Central 15.5 Media Central 24.4 35.6 Red FM Red FM Sample: 837 Sample: 275 25 © 2018 Ipsos MRBI JNLR Sales House Report – 2018-4 PT Market Share Cork & Sales Houses 15-34 % Cork Stations 25-44 % Other Other Cork's 96FM 5.5 Cork's 96FM 8.8 20.6 21.1 National 30.1 31.2 National Cork's RED 2.9 34.2 FM 41.0 Cork's RED FM 4.8 C103 C103 15-34 % Sales Houses 25-44 % Other Other RTE RTE 1.6 0.7 urbanmedia urbanmedia 17.8 23.5 20.1 25.9 13.8 Media Central 21.5 Media Central 41.0 34.2 Red FM Red FM Sample: 245 Sample: 297 26 © 2018
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