JNLR-Sales House Data

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JNLR – SALES HOUSE REPORT – 2020/3 NOVEMBER 2020

The following charts outline Weekly Reach and 7am-7pm (PT) share for October 2019 to September 2020 (2020-3), across key demographics. Reach data is compared to the same time period last year (2019-3).

Due to Covid-19 restrictions no interviewing was conducted in Quarter 2 (April, May, June) 2020. Therefore, the current report incorporates 9-months' data during this 12-month period.

Definitions: HKWK is defined as Housekeeper with dependent children (any age) Universe estimates and sample size – refer to 2020-3 data.

See Appendix for Sales house composition

DAILY WEEKLY 15+ 15-34 35+ 15+

3,187,000 893,000 2,294,000 3,640,000

On average listeners tune 85 92 % 81 72 into 1.5 radio stations daily

Av. Mins* 256 192 282 Source: JNLR MediaStar Weekly Reach

Source: JNLR National Report 2020-3 * Average time spent among listeners 7am-midnight

SHARE OF TIME PC/laptop PC/laptop SPENT Mobile Mobile device device 1.5% 3.1% 2.8% 7.5% 1.7% 2% Other Other 15+ 15-34

94.1% 87.4% am/fm (home/car) am/fm (home/car)

Source: JNLR/MediaStar Platform Data 2020-3 * Based on share of minutes 7am-midnight, to Irish stations ** Smart speaker introduced in January 2020-until ‘like for like’ data available, included in ‘other’ 5 © 2020 Ipsos MRBI JNLR Sales House Report – 2020-3 National WEEKLY REACH – NATIONAL & NATIONAL SALES HOUSES

All Adults 000’s National Stations HKWK 000’s

RTE Radio 1 Today FM RTE 2FM Newstalk RTE Lyric RTE Radio 1 Today FM RTE 2FM Newstalk RTE Lyric FM FM

2019 2020 2019 2020

Sales Houses

RTE Media IRS urbanmedia RTE Media IRS urbanmedia Central Plus Central Plus

2019 2020 2019 2020

Universe: 3,935 Universe: 1,205 Sample: 8,988 Sample: 2,757

15-34 000’s National Stations 25-44 000’s

RTE Radio 1 Today FM RTE 2FM Newstalk RTE Lyric RTE Radio 1 Today FM RTE 2FM Newstalk RTE Lyric FM FM

2019 2020 2019 2020

Sales Houses

RTE Media IRS urbanmedia RTE Media IRS urbanmedia Central Plus Central Plus

2019 2020 2019 2020

Universe: 1,240 Universe: 1,394 Sample: 2,947 Sample: 3,309

35-54 000’s National Stations 45+ 000’s

RTE Radio 1 Today FM RTE 2FM Newstalk RTE Lyric RTE Radio 1 Today FM RTE 2FM Newstalk RTE Lyric FM FM

2019 2020 2019 2020

Sales Houses

RTE Media IRS urbanmedia RTE Media IRS urbanmedia Central Plus Central Plus

2019 2020 2019 2020

Universe: 1,444 Universe: 1,918 Sample: 3,093 Sample: 4,271

All Adults % National Stations HKWK %

RTE Radio 1 RTE Radio 1 15.4 24.1 Today FM 13.0 Regional/ Regional/ 53.1 53.2 Local 7.8 Today FM Local 8.8 RTE 2FM 5.8 RTE 2FM 6.7 7.4 2.2 Newstalk 1.8 Newstalk RTE Lyric FM RTE Lyric FM

All Adults % Sales Houses HKWK %

Other Other 7.8 urbanmedia 10.5 14.7 RTE RTE 32.1 urbanmedia 26.0 13.6

IRS Plus 19.8 IRS Plus 14.9 25.6 Media Central 35.0 Media Central Sample: 7,040 Sample: 2,164

15-34 % National Stations 25-44 %

RTE Radio 1 RTE Radio 1 Today FM 11.6 5.8 10.6 Today FM 14.6 Regional/ 12.6 RTE 2FM 54.1 Local 10.0 RTE 2FM 64.5 5.2 Newstalk Regional/ 1.2 8.0 Newstalk Local 1.5 RTE Lyric FM RTE Lyric FM

15-34 % Sales Houses 25-44 %

Other Other RTE RTE urbanmedia 12.2 19.5 10.0 urbanmedia 23.1 12.8 13.6

11.2 14.1 IRS Plus IRS Plus 44.2 39.3 Media Central Media Central Sample: 2,080 Sample: 2,506

35-54 % National Stations 45+ %

RTE Radio 1

18.0 RTE Radio 1 33.0 Regional/ Regional/ Local 50.0 Local 50.4 13.5 Today FM 4.5 Today FM 6.8 2.8 RTE 2FM 2.7 RTE 2FM 1.99.1 6.6 Newstalk Newstalk RTE Lyric FM RTE Lyric FM

35-54 % Sales Houses 45+ %

Other Other urbanmedia 7.8 RTE RTE 6.0 38.6 13.5 26.7 urbanmedia 15.5

IRS Plus 17.5 24.1 15.9 34.4 Media Central Media Central IRS Plus

Sample: 2,418 Sample: 3,583

All Adults 000’s Dublin Stations HKWK 000’s

FM104 Spin 1038 98FM Q102 Sunshine FM104 Spin 1038 98FM Q102 Sunshine 106.8 106.8 2019 2020 2019 2020

Sales Houses

RTE Media IRS urbanmedia RTE Media IRS urbanmedia Central Plus Central Plus 2019 2020 2019 2020

Universe: 1,139 Universe: 344 Sample: 2,131 Sample: 612

15-34 000’s Dublin Stations 25-44 000’s

FM104 Spin 1038 98FM Q102 Sunshine FM104 Spin 1038 98FM Q102 Sunshine 106.8 106.8 2019 2020 2019 2020

Sales Houses

RTE Media IRS urbanmedia RTE Media IRS urbanmedia Central Plus Central Plus 2019 20192 2019 2020 Universe: 400 Universe: 463 Sample: 732 Sample: 842

35-54 000’s Dublin Stations 45+ 000’s

FM104 Spin 1038 98FM Q102 Sunshine FM104 Spin 1038 98FM Q102 Sunshine 106.8 106.8 2019 2020 2019 2020

Sales Houses

RTE Media IRS urbanmedia RTE Media IRS urbanmedia Central Plus Central Plus 2019 2020 2019 2020 Universe: 419 Universe: 498 Sample: 720 Sample: 954

All Adults % Dublin Stations HKWK %

Other Other FM104 FM104 6.7 9.1 Spin 1038 7.7 13.7 6.8 Spin 1038 98FM 5.9 6.5 5.3 Q102 12.2 98FM Sunshine 5.7 National 50.2 106.8 5.5 National 59.8 4.8 Q102 Sunshine 106.8

All Adults % Sales Houses HKWK %

Other Other 1.6 0.7 27.3 RTÉ Media Central 32.2 43.0 RTÉ Media Central 43.3

9.4 IRS Plus 14.4 8.7 19.2 Urbanmedia IRS Plus Urbanmedia Sample: 1,439 Sample: 408

15-34 % Dublin Stations 25-44 % Other Other FM104 FM104 5.3 7.4 19.5 14.9 Spin 1038 11.1 National 30.9 National 44.2 24.3 9.1 Spin 1038 98FM 5.3 6.4 6.4 8.3 6.9 Sunshine Q102 106.8 Q102 98FM Sunshine 106.8 15-34 % Sales Houses 25-44 %

Other RTÉ Other 1.6 0.9 RTÉ 15.7 23.1 IRS Plus 7.5 43.6 49.3 Media Central Media Central 11.2 IRS Plus 25.9 Urbanmedia 21.3 Urbanmedia

Sample: 411 Sample: 551

35-54 % Dublin Stations 45+ %

FM104 Other FM104 Other Spin 1038 Spin 1038 6.5 0.6 98FM 9.9 9.5 4.05.1 Q102 4.5 4.7 Sunshine 106.8 8.3 98FM 5.3

7.5 Q102 6.6 National 53.7 Sunshine 106.8 National 73.8

98FM 35-54 % Sales Houses 45+ % Other Other

0.9 Media Central 1.8 28.6 RTE 23.4 Media Central 41.6

8.7 58.0 RTE 11.9 urbanmedia IRS Plus 8.1 17.1 IRS Plus

Sample: 502 urbanmedia Sample: 719

All Adults 000’s Cork Stations HKWK 000’s

Cork's RED FM Cork's 96FM C103 Cork's RED FM Cork's 96FM C103

2019 2020 2019 2020

Sales Houses

RTE Media Red FM urbanmedia RTE Media Red FM urbanmedia Central Central

Universe: 442 2019 2020 Universe: 134 2019 2020 Sample: 715 Sample: 214

15-34 000’s Cork Stations 25-44 000’s

Cork's RED FM Cork's 96FM C103 Cork's RED FM Cork's 96FM C103

2019 2020 2019 2020

Sales Houses

RTE Media Red FM urbanmedia RTE Media Red FM urbanmedia Central Central 2019 2020 2019 2020 Universe: 139 Universe: 156 Sample: 225 Sample: 255

35-54 000’s Cork Stations 45+ 000’s

Cork's RED FM Cork's 96 FM C103 Cork's RED FM Cork's 96 FM C103

2019 2020 2019 2020

Sales Houses

RTE Media Red FM urbanmedia RTE Media Red FM urbanmedia Central Central 2019 2020 2019 2020 Universe: 162 Universe: 217 Sample: 249 Sample: 351

All Adults % Cork Stations HKWK %

Other Other 5.2 Cork's RED 6.9 22.5 FM 33.5 Cork's RED FM National 27.1 National 35.5

22.6 Cork’s 10.8 96FM 21.8 14.2 Cork’s C103 C103 96FM

All Adults % Sales Houses HKWK % Other Other RTE RTE 0.5 0.2 17.2 25.9 urbanmedia 32.6 36.8 urbanmedia Media Central 16.5

14.3 Media Central

22.5 33.5 Red FM Red FM Sample: 570 Sample: 181

15-34 % Cork Stations 25-44 %

Other Other 5.8 6.3 Cork's RED 34.0 FM 38.8 Cork's RED National 29.2 National 30.6 FM

7.8 4.1 23.3 20.3 Cork’s C103 Cork's 96FM C103 96FM 15-34 % Sales Houses 25-44 %

Other Other RTE 0.9 RTE 0.2 urbanmedia 16.1 21.0 urbanmedia 24.4 31.0 Media Central 18.7 15.0 Media Central

38.8 34.0 Red FM Red FM

Sample: 162 Sample: 195

35-54 % Cork Stations 45+ %

Other Other Cork's RED Cork's RED FM 7.6 FM 4.5 14.1 25.3

32.6 National 39.3 Cork's 96FM National 23.0

24.0 Cork's 96FM 10.5 19.2 C103 C103 35-54 % Sales Houses 45+ % Other RTE Other 0.1 0.4 17.8 31.3 RTE urbanmedia 34.5 urbanmedia 42.2

22.4 Media Central 12.1 Media Central 25.3 14.1

Red FM Red FM Sample: 188 Sample: 301

All Adults

Classic Hits iRadio NW iRadio NE Spin South West Beat 102-103 FM Radio Nova

2019 2020

Universe: 2,334 Universe: 614 Universe: 753 Universe: 448 Universe: 419 Universe: 1,420 Sample: 4,428 Sample: 1,770 Sample: 1,363 Sample: 1,285 Sample: 1,384 Sample: 2,680

All Adults

4.6% 8.1% 6.7%

Classic iRadio NW iRadio NE Hits

3.0% 9.8% 15.5%

Spin South Beat 102- Radio Nova West 103 FM

All Adults

2019 2020

LMFM Galway Bay FM Midlands 103 Limerick's Highland KFM MWR Radio Kerry Live 95 Radio

Uni: 263 Uni: 214 Uni: 205 Uni: 162 Uni: 108 Uni: 183 Uni: 106 Uni: 123 Sample: 330 Sample: 352 Sample: 330 Sample: 340 Sample: 352 Sample: 362 Sample: 362 Sample: 329

KCLR Shannonside Northern South East Tipp FM WLR Clare FM Ocean FM East Coast Sound Radio Radio

Uni: 128 Uni: 101 Uni: 110 Uni: 123 Uni: 131 Uni: 96 Uni: 96 Uni: 85 Uni: 120 Sample: 362 Sample: 352 Sample: 352 Sample: 363 Sample: 583 Sample: 340 Sample: 341 Sample: 352 Sample: 340

1.7% 13.9% 0.0% 0.0% 12.6% 0.0% 7.8% 9.2% 9.2% 23.2% 1.0% 0.0% 31.1% 33.5% 31.9% 2.5% 6.0% 1.1% 4.5% 1.4% 1.5% 3.1% LAOIS, 1.7% 12.1% KILDARE 8.9% KILKENNY/ 14.0% LOUTH/ OFFALY, CARLOW MEATH 9.4% WESTMEATH 6.1% 7.3% 1.7% 1.1% 2.2% 24.5% 14.7% 10.9% 7.0% 7.3% 26.9% 23.4% 25.0%

1.2% 9.6% 3.0% 5.5% 0.0% 11.8% 0.9% 8.5% 0.0% 0.0% 0.0% 34.0% 1.5% 27.3% 12.6% 39.0% 7.6% 0.0% 2.9% 30.3% 1.0% 12.0% 6.1% 7.9% 6.3% 0.8% WEXFORD WICKLOW 5.9% LIMERICK TIPPERARY 3.8% 6.0% 0.6% 7.8% 0.0% 7.0% 23.6% 11.8% 28.2% 18.4% 11.6% 17.5% 27.8%

0.0% 0.0% 0.0% 0.0% 2.1% 1.0% 8.1% 4.7% 3.2% 5.5% 6.1% 8.3% 0.0% 0.3% 29.7% 6.3% 44.6% 11.1% 12.4% 39.5% 3.5% 54.0% 2.6% 0.0%

3.3% WATERFORD 7.2% CLARE KERRY 6.4% GALWAY

1.4% 19.5% 5.7% 16.2% 3.5% 1.0% 6.0% 7.9% 16.5% 10.0% 20.5% 16.7% 12.7%

0.0% 6.2% 0.0% 0.0% 0.0% 0.0% 3.5% 4.7% 0.0% 8.7% 0.8% 3.8% 6.9% 10.2% 0.4% 3.4% 0.0% 46.1% 5.6% 31.5% 45.8% 0.7% 55.3% 8.9% 0.0% 0.0% 0.0% 1.0% 6.0% 5.2% 0.8% 9.2% 4.6% 1.6% L'FORD/ S.DON / 6.9% CAVAN/ 7.3% 9.3% DONEGAL MAYO 5.0% ROS/ SLIGO/ S LEITRIM MONAGHAN 0.4% NORTH 16.1% N.LEIT 7.5% 6.9%

18.5% 15.8% 11.5% 9.8% 7.7% 14.7% 22.3% 66.6%

0.0% 1.8% 15.2% 11.4% 17.3% 17.2% 26.9% 19.3% 15.9% 0.0% 0.9% 0.0% 2.5% 13.7% 4.1% 2.3% 0.0% 16.6% LAOIS, 8.1% 1.2% KILDARE KILKENNY/ LOUTH/ 21.7% OFFALY, 17.4% 3.4% MEATH WESTMEATH 2.6% CARLOW

20.1% 16.2% 2.0% 13.7% 11.5% 22.8% 1.2% 14.1% 6.9% 11.2% 14.1% 2.9% 19.5% 4.2% 1.2% 17.6%

0.0% 1.6% 7.9% 10.0% 1.9% 8.1% 1.3% 0.0% 24.5% 16.1% 3.0% 31.5% 0.0% 30.1% 19.3% 0.0% 0.0% 8.0% 7.6% 2.6% 16.3% 7.0% 0.5% WEXFORD WICKLOW LIMERICK TIPPERARY 21.9% 7.4% 2.3% 10.8% 1.7% 0.0% 18.2% 21.4% 13.9% 6.8% 10.4% 20.1% 19.3% 25.1% 0.3% 13.1% 9.3%

0.0% 3.1% 11.2% 7.6% 1.7% 27.0% 0.0% 1.5% 0.0% 11.4% 0.0% 26.5% 8.1% 18.2% 44.1% 0.0% 6.3% 6.6% 10.6% 21.2% 1.3% 20.1% CLARE KERRY WATERFORD 0.4% GALWAY 2.2% 0.0% 9.0% 10.9% 8.6% 10.8% 15.2% 13.6% 0.4% 9.5% 2.8% 27.0% 21.1% 14.2% 11.4% 0.3% 12.7%

4.7% 0.0% 0.0% 14.8% 0.0% 0.0% 0.0% 0.0% 4.2% 0.0% 6.9% 5.4% 0.0% 47.4% 3.9% 0.0% 31.5% 13.4% 32.9% 0.0% 1.3% 18.2% 0.0% 55.9% 25.1% 1.6% 3.6% 13.1% L'FORD/ S.DON / 0.0% CAVAN/ 12.8% MAYO ROS/ 10.2% SLIGO/ DONEGAL 6.1% S LEITRIM MON. 7.6% 0.0% N.LEIT NORTH 11.0% 0.0% 7.9% 8.9% 14.7% 0.5% 13.3% 10.8% 13.1% 18.2% 11.7% 8.5% 21.4% 14.0% 7.6% 15.8%

Small Sample Sizes 35 © 2020 Ipsos MRBI JNLR Sales House Report – 2020-3 Radio & Social Media 37 © 2020 Ipsos MRBI JNLR Sales House Report – 2020-3 Source: Radio Sales House Data Source:Source: RadioRadio SalesSales HouseHouse DataData Appendix

RTE • RTE Radio 1, RTE 2FM and RTE Lyric FM

IRS + • KFM, KCLR, Midlands Radio 3, South East Radio, East Coast FM, Tipp FM, Clare FM, Radio Kerry, MWR, Shannonside, Northern Sound, Ocean FM, Highland Radio, Sunshine 106.8 and Radio Nova

Media Central • Today FM, Newstalk, 98FM, Spin 1038, Spin South West, iRadio North West, iRadio North East, Beat 102-103 and 4FM

Urbanmedia ▪ FM104, Q102, Cork’s 96FM, C103, LMFM, Live 95FM, Galway Bay FM and WLR FM

Red FM ▪ Red FM in Cork