February 2017 JNLR – Sales House Report – 2016-4

© 2016 Ipsos MRBI All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos.

© 2017 1 ©Ipsos 2017 MRBI Ipsos MRBI JNLR Sales House Report - 2016-4 Note to the Reader …

The following charts outline Weekly Reach and 7am-7pm (PT) share for January to December 2016 (2016-4), across key demographics. Reach data is compared to the same time period last year (2015-4).

Definitions: HKWK is defined as Housekeeper with dependent children (any age) Universe estimates and sample size – refer to 2016-4 data

See Appendix for Sales house composition

2 © 2017 Ipsos MRBI JNLR Sales House Report - 2016-4 RADIO TODAY

JNLR Sales House Report - 2016-4 3 ©© 2017 2016 Ipsos MRBI IpsosJNLR SalesMRBI House Report - 2016-4 ALMOST 3 MILLION IRISH ADULTS LISTEN TO RADIO ON AN AVERAGE DAY Radio Today 15+ 15-34 35+

2,982 873 2,109

On average listeners tune % 82 76 85 into 1.6 radio stations daily

Mins* 252 202 273

Source: JNLR National Report 2016-4 * Average time spent among listeners 7am-midnight 4 © 2017 Ipsos MRBI JNLR Sales House Report - 2016-4 MOST LISTENING HAPPENS ON THE AM/FM RADIO Radio Today

PC/laptop

Mobile device 1.4% 2.4% Mobile 0.6% Other 7.3% device 15+ 15-34

95.5% am/fm (home/car)

Source: JNLR Media & Platform Report 2016-4 * Based on share of minutes 7am-midnight 5 © 2017 Ipsos MRBI JNLR Sales House Report - 2016-4 RADIO – THE BIGGEST SHARE OF ALL OUR AUDIO LISTENING Radio Today

8.6% 17.8% 2.8% Radio 7.2% 0.9% 1.9% Own music 15+ Streaming 15-34 Podcast/listen back

87.7% 73.1%

Source: JNLR Media & Platform Report 2016-4 * Based on share of estimated time spent 6 © 2017 Ipsos MRBI JNLR Sales House Report - 2016-4 NATIONAL

7 © 2016 Ipsos MRBI JNLRJNLR SalesSales HouseHouse ReportReport -- 2016--4 7 © 2017 Ipsos MRBI Weekly Reach – National & National Sales Houses All Adults 000’s National Stations HKWK 000’s

RTE Radio 1 Today FM RTE 2FM Newstalk RTE Lyric FM RTE Radio 1 Today FM RTE 2FM Newstalk RTE Lyric FM

2015 2016 2015 2016

All Adults 000’s Sales Houses HKWK 000’s

RTE Communicorp Media IRS urbanmedia RTE Communicorp Media IRS urbanmedia One Central* Plus One Central* Plus 2015 2016 2015 2016 Universe: 3,632 Universe: 1,119 Sample: 12,458 Sample: 3,759

8 © 2017 Ipsos MRBI JNLR Sales House Report - 2016-4 *Media Central 2016 excludes TXFM Weekly Reach – National & National Sales Houses 15-34 000’s National Stations 25-44 000’s

RTE Radio 1 Today FM RTE 2FM Newstalk RTE Lyric FM RTE Radio 1 Today FM RTE 2FM Newstalk RTE Lyric FM

2015 2016 2015 2016

15-34 000’s Sales Houses 25-44 000’s

RTE Communicorp Media IRS urbanmedia RTE Communicorp Media IRS urbanmedia One Central* Plus One Central* Plus 2015 2016 2015 2016 Universe: 1,152 Universe: 1,365 Sample: 4,383 Sample: 4,804

9 © 2017 Ipsos MRBI JNLR Sales House Report - 2016-4 *Media Central 2016 excludes TXFM Weekly Reach – National & National Sales Houses 35-54 000’s National Stations 45+ 000’s

RTE Radio 1 Today FM RTE 2FM Newstalk RTE Lyric FM RTE Radio 1 Today FM RTE 2FM Newstalk RTE Lyric FM

2015 2016 2015 2016

35-54 000’s Sales Houses 45+ 000’s

RTE Communicorp Media IRS urbanmedia RTE Communicorp Media IRS urbanmedia One Central* Plus One Central* Plus 2015 2016 2015 2016 Universe: 1,355 Universe: 1,749 Sample: 4,175 Sample: 5,673

10 © 2017 Ipsos MRBI JNLR Sales House Report - 2016-4 *Media Central 2016 excludes TXFM PT Market Share National & Sales Houses All Adults % National Stations HKWK % RTE Radio 1 RTE Radio 1 14.9 23.6 Today FM Regional/ 12.1 54.6 Regional/ Local 7.6 Today FM 54.9 Local 9.2 RTE 2FM 6 RTE 2FM 5.9 7.3 2 Newstalk 1.5 Newstalk RTE Lyric FM RTE Lyric FM

All Adults % Sales Houses HKWK %

Other Other 8.4 urbanmedia 10.3 14.7 31.6 RTE urbanmedia 25.6 RTE 13.9

19.8 IRS Plus IRS Plus 14.4 13.5 Communicorp 19.4 Communicorp 12.1 One One 16.4 Media Media Sample: 9,984 Central* Sample: 3,009 Central* 11 © 2017 Ipsos MRBI JNLR Sales House Report - 2016-4 *Media Central 2016 excludes TXFM PT Market Share National & Sales Houses 15-34 % National Stations 25-44 % RTE Radio 1 RTE Radio 1 5.8 Today FM 11.1 10.8 Today FM 14.5 10.9 RTE 2FM Regional/ 55.3 Local 10.6 4.7 Newstalk RTE 2FM Regional/ 66.9 1 7.2 Local 0.7 RTE Lyric FM Newstalk RTE Lyric FM 15-34 % Sales Houses 25-44 %

Other Other RTE 10.6 RTE 13.7 17.4 22.8 urbanmedia 14.3 urbanmedia 13.8 Communicorp 15.5 One 12.2 Communicorp IRS Plus 9 IRS Plus 21.7 One 30.7 Media 18.4 Central* Media Central* Sample: 3,234 Sample: 3,716 12 © 2017 Ipsos MRBI JNLR Sales House Report - 2016-4 *Media Central 2016 excludes TXFM PT Market Share National & Sales Houses 35-54 % National Stations 45+ %

RTE Radio 1 17.4 33.4 RTE Radio 1 Regional/ Regional/ Today FM 12.6 Local 51.1 Local 52.3 7.8 3.9 Today FM RTE 2FM 5.7 3 8.2 RTE 2FM 1.6 Newstalk 2.6 RTE Lyric FM RTE Lyric FM Newstalk

35-54 % Sales Houses 45+ %

Other Other urbanmedia 8.8 RTE urbanmedia 6 13.7 26.7 15.4 39 RTE

IRS Plus 18 25.5 20.8 Communicorp IRS Plus 12.1 9.6 Media One 4.6 Communicorp Central* Media One Sample: 3,397 Sample: 4,816 Central* 13 © 2017 Ipsos MRBI JNLR Sales House Report - 2016-4 *Media Central 2016 excludes TXFM DUBLIN

JNLR Sales House Report - 2016-4 14 © 2017 Ipsos MRBI JNLR Sales House Report - 2016-4 Weekly Reach – Dublin & Dublin Sales Houses All Adults 000’s Dublin Stations HKWK 000’s

FM104 Spin 1038 98FM Q102 Sunshine FM104 Spin 1038 98FM Q102 Sunshine 106.8 106.8 2015 2016 2015 2016

All Adults 000’s Sales Houses HKWK 000’s

RTE Communicorp Media IRS urbanmedia RTE Communicorp Media IRS urbanmedia One Central* Plus One Central* Plus 2015 2016 Universe: 1,048 Universe: 352 Sample: 2,990 2015 2016 Sample: 955

15 © 2017 Ipsos MRBI JNLR Sales House Report - 2016-4 *Media Central 2016 excludes TXFM Weekly Reach – Dublin & Dublin Sales Houses 15-34 000’s Dublin Stations 25-44 000’s

FM104 Spin 1038 98FM Q102 Sunshine FM104 Spin 1038 98FM Q102 Sunshine 106.8 106.8 2015 2016 2015 2016

15-34 000’s Sales Houses 25-44 000’s

RTE Communicorp Media IRS urbanmedia RTE Communicorp Media IRS urbanmedia One Central* Plus One Central* Plus 2015 2016 2015 2016 Universe: 370 Universe: 456 Sample: 1,030 Sample: 1,238

16 © 2017 Ipsos MRBI JNLR Sales House Report - 2016-4 *Media Central 2016 excludes TXFM Weekly Reach – Dublin & Dublin Sales Houses 35-54 000’s Dublin Stations 45+ 000’s

FM104 Spin 1038 98FM Q102 Sunshine FM104 Spin 1038 98FM Q102 Sunshine 106.8 106.8 2015 2016 2015 2016

35-54 000’s Sales Houses 45+ 000’s

RTE Communicorp Media IRS urbanmedia RTE Communicorp Media IRS urbanmedia One Central* Plus One Central* Plus 2015 2016 2015 2016 Universe: 386 Universe: 457 Sample: 1,020 Sample: 1,363

17 © 2017 Ipsos MRBI JNLR Sales House Report - 2016-4 *Media Central 2016 excludes TXFM PT Market Share Dublin & Sales Houses All Adults % Dublin Stations HKWK % Other FM104 Other FM104 7.4 10.6 Spin 1038 9.9 16 5.9 Spin 1038 8 98fm 6.3 6.1 Q102 11.2 98fm 4.8 National 44.8 National 57.2 Sunshine 106.8 9.2 2.5 Q102 Sunshine 106.8

All Adults % Sales Houses HKWK % Other Other urbanmedia 1.9 1.6 16.8 RTE urbanmedia 25.2 24.3 42.4 RTE IRS Plus 8.4 8.9 15.8 IRS Plus 20.4 Communicorp Media One Central* 14.6 Media 19.6 Communicorp Central* Sample: 2,163 One Sample: 702 18 © 2017 Ipsos MRBI JNLR Sales House Report - 2016-4 *Media Central 2016 excludes TXFM PT Market Share Dublin & Sales Houses 15-34 % Dublin Stations 25-44 %

Other Other FM104 FM104 10.4 17.1 9.5 19.8 7.4 Spin 1038 National 29.3 National 17.7 Spin 1038 40.8 12.7 98fm 8.8 2.8 Q102 2.8 8.2 12.8 Sunshine 106.8 98fm Sunshine 106.8 Q102 15-34 % Sales Houses 25-44 %

Other RTE Other 2.6 3.5 RTE 15.2 20.7 urbanmedia 27.9 urbanmedia 25.9 14.1 Communicorp One Communicorp 20 7.3 7.9 One IRS Plus IRS Plus 32.8 22 Media Media Central* Sample: 653 Central* Sample: 852 19 © 2017 Ipsos MRBI JNLR Sales House Report - 2016-4 *Media Central 2016 excludes TXFM PT Market Share Dublin & Sales Houses 35-54 % Dublin Stations 45+ %

FM104Spin 1038 Other FM104 Other 5.1 5.2 0.8 98fm 11.3 13.1 Spin 1038 4.6 Q102 3.8 4.5 6.3 Sunshine 106.8 10 98fm 7.9 Q102 National 49.1 4.8 National Sunshine 106.8 73.4

35-5498fm % Sales Houses 45+ % Other urbanmedia Other 2.9 urbanmedia IRS Plus 9.6 0.9 21 27.6 RTE 9.1 Media 7.1 10.4 Central* IRS Plus 61.2 Communicorp 12.1 RTE 16.7 21.4 Communicorp One Media One Central* Sample: 758 Sample: 1,068 20 © 2017 Ipsos MRBI JNLR Sales House Report - 2016-4 *Media Central 2016 excludes TXFM CORK

JNLR Sales House Report - 2016-4 21 © 2017 Ipsos MRBI JNLR Sales House Report - 2016-4 Weekly Reach – Cork & Cork Sales Houses All Adults 000’s Cork Stations HKWK 000’s

Cork's RED FM Cork's 96FM C103 Cork's RED FM Cork's 96FM C103

2015 2016 2015 2016

All Adults 000’s Sales Houses HKWK 000’s

RTE Communicorp Media IRS urbanmedia RTE Communicorp Media IRS urbanmedia One Central* Plus One Central* Plus

Universe: 415 2015 2016 Universe: 119 2015 2016 Sample: 990 Sample: 282

22 © 2017 Ipsos MRBI JNLR Sales House Report - 2016-4 *Media Central 2016 excludes TXFM Weekly Reach – Cork & Cork Sales Houses 15-34 000’s Cork Stations 25-44 000’s

Cork's RED FM Cork's 96FM C103 Cork's RED FM Cork's 96FM C103

2015 2016 2015 2016

15-34 000’s Sales Houses 25-44 000’s

RTE Communicorp Media IRS urbanmedia RTE Communicorp Media IRS urbanmedia One Central* Plus One Central* Plus 2015 2016 2015 2016 Universe: 135 Universe: 155 Sample: 323 Sample: 373

23 © 2017 Ipsos MRBI JNLR Sales House Report - 2016-4 *Media Central 2016 excludes TXFM Weekly Reach – Cork & Cork Sales Houses 35-54 000’s Cork Stations 45+ 000’s

Cork's RED FM Cork's 96FM C103 Cork's RED FM Cork's 96FM C103

2015 2016 2015 2016

35-54 000’s Sales Houses 45+ 000’s

RTE Communicorp Media IRS urbanmedia RTE Communicorp Media IRS urbanmedia One Central* Plus One Central* Plus 2015 2016 2015 2016 Universe: 153 Universe: 198 Sample: 344 Sample: 469

24 © 2017 Ipsos MRBI JNLR Sales House Report - 2016-4 *Media Central 2016 excludes TXFM PT Market Share Cork & Sales Houses All Adults % Cork Stations HKWK %

Other Other Cork's 96FM 9.1 Cork's 96FM 8.4 19.3 19.7

National National 37 Cork's RED 33.6 20.7 FM 32 Cork's RED 14.7 5.6 FM C103 C103 All Adults % Sales Houses HKWK %

Other RTE 22 25.7 RTE Other 21 33.2 Communicorp 12.7 One 11.3 Communicorp One 34 7.2 7.9 Media urbanmedia 25.3 Media Central* Central* urbanmedia Sample: 789 Sample: 236 25 © 2017 Ipsos MRBI JNLR Sales House Report - 2016-4 *Media Central 2016 excludes TXFM PT Market Share Cork & Sales Houses 15-34 % Cork Stations 25-44 %

Other Other Cork's 96FM Cork's 96FM 11.3 10.5 17.7 18.8

26.7 33.3 National National 30.5 Cork's RED Cork's RED FM 4.7 40.3 6.2 FM C103 C103 15-34 % Sales Houses 25-44 %

RTE RTE 15 Other 16 Communicorp 31.8 Other 42.1 11.7 One Communicorp 17.2 One 8.7 Media 10 22.5 Central* 24.9 Media Central* urbanmedia urbanmedia Sample: 223 Sample: 283 26 © 2017 Ipsos MRBI JNLR Sales House Report - 2016-4 *Media Central 2016 excludes TXFM PT Market Share Cork & Sales Houses 35-54 % Cork Stations 45+ % Other Other Cork's 96FM 6.4 Cork's 96FM 10.4 19 20.3

Cork's RED Cork's RED National 41.5 10.4 FM National 38.5 21.5 FM

10.5 21.3 C103 C103

35-54 % Sales Houses 45+ %

Other Other RTE 11.2 22.5 20.8 33.1 RTE Communicorp 17.7 One urbanmedia 41.6 29.5 8.3 Communicorp One 9.4 5.7 urbanmedia Media Media Central* Central* Sample: 283 Sample: 405 27 © 2017 Ipsos MRBI JNLR Sales House Report - 2016-4 *Media Central 2016 excludes TXFM REGIONAL

JNLR Sales House Report - 2016-4 28 © 2017 Ipsos MRBI JNLR Sales House Report - 2016-4 Weekly Reach – Regional

All Adults

Classic Hits 4FM iRadio NW iRadio NE Spin South West Beat 102-103 FM Radio Nova

2015 2016

Universe: 2,144 Universe: 562 Universe: 685 Universe: 416 Universe: 396 Universe: 1,296 Sample: 6,155 Sample: 2,394 Sample: 1,907 Sample: 1,859 Sample: 1,838 Sample: 3,728

29 © 2017 Ipsos MRBI JNLR Sales House Report - 2016-4 PT Market Share Regional – 2016-4 All Adults

4.0% 12.5% 8.1% Classic Hits iRadio NW iRadio NE 4FM

9.7% 15.7% 3.6% Spin South Beat 102- Radio Nova West 103 FM

30 © 2017 Ipsos MRBI JNLR Sales House Report - 2016-4 LOCAL AREA

JNLR Sales House Report - 2016-4 31 © 2017 Ipsos MRBI JNLR Sales House Report - 2016-4 Weekly Reach – Local Areas All Adults

2015 2016

Galway LMFM Limerick's Midlands 103 Radio Highland KFM MWR Bay FM Live 95 Kerry Radio

Uni: 193 Uni: 235 Uni: 152 Uni: 192 Uni: 115 Uni: 98 Uni: 166 Uni: 98 Sample: 479 Sample: 480 Sample: 478 Sample: 490 Sample: 481 Sample: 477 Sample: 478 Sample: 480

South East KCLR Shannonside Northern Tipp FM Clare WLR Ocean East Coast Radio Sound FM FM Radio

Uni: 115 Uni: 120 Uni: 93 Uni: 99 Uni: 123 Uni: 88 Uni: 92 Uni: 80 Uni: 110 Sample: 478 Sample: 490 Sample: 478 Sample: 479 Sample: 790 Sample: 480 Sample: 480 Sample: 480 Sample: 480

32 © 2017 Ipsos MRBI JNLR Sales House Report - 2016-4 PT Market Share Local Areas – 2016-4 All Adults

29.8% 36.8% 29.9% 33.1% Galway Bay LMFM Limerick’s Midlands FM Live 95 103

53.8% 58.2% 22.4% 54.6% Radio Highland KFM MWR Kerry Radio

33 © 2017 Ipsos MRBI JNLR Sales House Report - 2016-4 PT Market Share Local – 2016-4 All Adults

38.3% 32.8% 44.5% 55.4% 34.4% South East KCLR Shannonside Northern Tipp FM Radio Sound

45.7% 38.0% 35.5% 25.1% Clare WLR Ocean East Coast FM FM Radio

34 © 2017 Ipsos MRBI JNLR Sales House Report - 2016-4 RADIO & SOCIAL MEDIA

JNLR Sales House Report - 2016-4 35 © 2017 Ipsos MRBI JNLR Sales House Report - 2016-4 Source: Radio Sales House Data (2016) Source:36 ©Radio 2017 IpsosSales MRBI HouseJNLR Data Sales (2016) House Report - 2016-4 APPENDIX

JNLR Sales House Report - 2016-4 37 © 2017 Ipsos MRBI JNLR Sales House Report - 2016-4 Sales House Composition

RTE . RTE Radio 1, RTE 2FM and RTE Lyric FM

Communicorp One . Today FM and Newstalk

IRS + . KFM, KCLR, Midlands Radio 3, South East Radio, East Coast FM, Tipp FM, Clare FM, Radio Kerry, MWR, Shannonside, Northern Sound, Ocean FM, Highland Radio, Sunshine 106.8 and Radio Nova

Media Central* . 98FM, Spin 1038, Spin South West, iRadio North West, iRadio North East, Beat 102-103 and 4FM

urbanmedia . FM104, Q102, Cork’s 96FM, C103, LMFM, Limerick’s Live 95FM, Galway Bay FM and WLR FM

*In Feb 2017 TXFM was excluded from Media Central. 38 © 2017 Ipsos MRBI JNLR Sales House Report - 2016-4