February 2017 JNLR – Sales House Report – 2016-4 © 2016 Ipsos MRBI All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos. © 2017 1 ©Ipsos 2017 MRBI Ipsos MRBI JNLR Sales House Report - 2016-4 Note to the Reader … The following charts outline Weekly Reach and 7am-7pm (PT) share for January to December 2016 (2016-4), across key demographics. Reach data is compared to the same time period last year (2015-4). Definitions: HKWK is defined as Housekeeper with dependent children (any age) Universe estimates and sample size – refer to 2016-4 data See Appendix for Sales house composition 2 © 2017 Ipsos MRBI JNLR Sales House Report - 2016-4 RADIO TODAY JNLR Sales House Report - 2016-4 3 ©© 2017 2016 Ipsos MRBI IpsosJNLR SalesMRBI House Report - 2016-4 ALMOST 3 MILLION IRISH ADULTS LISTEN TO RADIO ON AN AVERAGE DAY Radio Today 15+ 15-34 35+ 2,982 873 2,109 On average listeners tune % 82 76 85 into 1.6 radio stations daily Mins* 252 202 273 Source: JNLR National Report 2016-4 * Average time spent among listeners 7am-midnight 4 © 2017 Ipsos MRBI JNLR Sales House Report - 2016-4 MOST LISTENING HAPPENS ON THE AM/FM RADIO Radio Today PC/laptop Mobile device 1.4% 2.4% Mobile 0.6% Other 7.3% device 15+ 15-34 95.5% am/fm (home/car) Source: JNLR Media & Platform Report 2016-4 * Based on share of minutes 7am-midnight 5 © 2017 Ipsos MRBI JNLR Sales House Report - 2016-4 RADIO – THE BIGGEST SHARE OF ALL OUR AUDIO LISTENING Radio Today 8.6% 17.8% 2.8% Radio 7.2% 0.9% 1.9% Own music 15+ Streaming 15-34 Podcast/listen back 87.7% 73.1% Source: JNLR Media & Platform Report 2016-4 * Based on share of estimated time spent 6 © 2017 Ipsos MRBI JNLR Sales House Report - 2016-4 NATIONAL 7 © 2016 Ipsos MRBI JNLRJNLR SalesSales HouseHouse ReportReport -- 2016--4 7 © 2017 Ipsos MRBI Weekly Reach – National & National Sales Houses All Adults 000’s National Stations HKWK 000’s RTE Radio 1 Today FM RTE 2FM Newstalk RTE Lyric FM RTE Radio 1 Today FM RTE 2FM Newstalk RTE Lyric FM 2015 2016 2015 2016 All Adults 000’s Sales Houses HKWK 000’s RTE Communicorp Media IRS urbanmedia RTE Communicorp Media IRS urbanmedia One Central* Plus One Central* Plus 2015 2016 2015 2016 Universe: 3,632 Universe: 1,119 Sample: 12,458 Sample: 3,759 8 © 2017 Ipsos MRBI JNLR Sales House Report - 2016-4 *Media Central 2016 excludes TXFM Weekly Reach – National & National Sales Houses 15-34 000’s National Stations 25-44 000’s RTE Radio 1 Today FM RTE 2FM Newstalk RTE Lyric FM RTE Radio 1 Today FM RTE 2FM Newstalk RTE Lyric FM 2015 2016 2015 2016 15-34 000’s Sales Houses 25-44 000’s RTE Communicorp Media IRS urbanmedia RTE Communicorp Media IRS urbanmedia One Central* Plus One Central* Plus 2015 2016 2015 2016 Universe: 1,152 Universe: 1,365 Sample: 4,383 Sample: 4,804 9 © 2017 Ipsos MRBI JNLR Sales House Report - 2016-4 *Media Central 2016 excludes TXFM Weekly Reach – National & National Sales Houses 35-54 000’s National Stations 45+ 000’s RTE Radio 1 Today FM RTE 2FM Newstalk RTE Lyric FM RTE Radio 1 Today FM RTE 2FM Newstalk RTE Lyric FM 2015 2016 2015 2016 35-54 000’s Sales Houses 45+ 000’s RTE Communicorp Media IRS urbanmedia RTE Communicorp Media IRS urbanmedia One Central* Plus One Central* Plus 2015 2016 2015 2016 Universe: 1,355 Universe: 1,749 Sample: 4,175 Sample: 5,673 10 © 2017 Ipsos MRBI JNLR Sales House Report - 2016-4 *Media Central 2016 excludes TXFM PT Market Share National & Sales Houses All Adults % National Stations HKWK % RTE Radio 1 RTE Radio 1 14.9 23.6 Today FM Regional/ 12.1 54.6 Regional/ Local 7.6 Today FM 54.9 Local 9.2 RTE 2FM 6 RTE 2FM 5.9 7.3 2 Newstalk 1.5 Newstalk RTE Lyric FM RTE Lyric FM All Adults % Sales Houses HKWK % Other Other 8.4 urbanmedia 10.3 14.7 31.6 RTE urbanmedia 25.6 RTE 13.9 19.8 IRS Plus IRS Plus 14.4 13.5 Communicorp 19.4 Communicorp 12.1 One One 16.4 Media Media Sample: 9,984 Central* Sample: 3,009 Central* 11 © 2017 Ipsos MRBI JNLR Sales House Report - 2016-4 *Media Central 2016 excludes TXFM PT Market Share National & Sales Houses 15-34 % National Stations 25-44 % RTE Radio 1 RTE Radio 1 5.8 Today FM 11.1 10.8 Today FM 14.5 10.9 RTE 2FM Regional/ 55.3 Local 10.6 4.7 Newstalk RTE 2FM Regional/ 66.9 1 7.2 Local 0.7 RTE Lyric FM Newstalk RTE Lyric FM 15-34 % Sales Houses 25-44 % Other Other RTE 10.6 RTE 13.7 17.4 22.8 urbanmedia 14.3 urbanmedia 13.8 Communicorp 15.5 One 12.2 Communicorp IRS Plus 9 IRS Plus 21.7 One 30.7 Media 18.4 Central* Media Central* Sample: 3,234 Sample: 3,716 12 © 2017 Ipsos MRBI JNLR Sales House Report - 2016-4 *Media Central 2016 excludes TXFM PT Market Share National & Sales Houses 35-54 % National Stations 45+ % RTE Radio 1 17.4 33.4 RTE Radio 1 Regional/ Regional/ Today FM 12.6 Local 51.1 Local 52.3 7.8 3.9 Today FM RTE 2FM 5.7 3 8.2 RTE 2FM 1.6 Newstalk 2.6 RTE Lyric FM RTE Lyric FM Newstalk 35-54 % Sales Houses 45+ % Other Other urbanmedia 8.8 RTE urbanmedia 6 13.7 26.7 15.4 39 RTE IRS Plus 18 25.5 20.8 Communicorp IRS Plus 12.1 9.6 Media One 4.6 Communicorp Central* Media One Sample: 3,397 Sample: 4,816 Central* 13 © 2017 Ipsos MRBI JNLR Sales House Report - 2016-4 *Media Central 2016 excludes TXFM DUBLIN JNLR Sales House Report - 2016-4 14 © 2017 Ipsos MRBI JNLR Sales House Report - 2016-4 Weekly Reach – Dublin & Dublin Sales Houses All Adults 000’s Dublin Stations HKWK 000’s FM104 Spin 1038 98FM Q102 Sunshine FM104 Spin 1038 98FM Q102 Sunshine 106.8 106.8 2015 2016 2015 2016 All Adults 000’s Sales Houses HKWK 000’s RTE Communicorp Media IRS urbanmedia RTE Communicorp Media IRS urbanmedia One Central* Plus One Central* Plus 2015 2016 Universe: 1,048 Universe: 352 Sample: 2,990 2015 2016 Sample: 955 15 © 2017 Ipsos MRBI JNLR Sales House Report - 2016-4 *Media Central 2016 excludes TXFM Weekly Reach – Dublin & Dublin Sales Houses 15-34 000’s Dublin Stations 25-44 000’s FM104 Spin 1038 98FM Q102 Sunshine FM104 Spin 1038 98FM Q102 Sunshine 106.8 106.8 2015 2016 2015 2016 15-34 000’s Sales Houses 25-44 000’s RTE Communicorp Media IRS urbanmedia RTE Communicorp Media IRS urbanmedia One Central* Plus One Central* Plus 2015 2016 2015 2016 Universe: 370 Universe: 456 Sample: 1,030 Sample: 1,238 16 © 2017 Ipsos MRBI JNLR Sales House Report - 2016-4 *Media Central 2016 excludes TXFM Weekly Reach – Dublin & Dublin Sales Houses 35-54 000’s Dublin Stations 45+ 000’s FM104 Spin 1038 98FM Q102 Sunshine FM104 Spin 1038 98FM Q102 Sunshine 106.8 106.8 2015 2016 2015 2016 35-54 000’s Sales Houses 45+ 000’s RTE Communicorp Media IRS urbanmedia RTE Communicorp Media IRS urbanmedia One Central* Plus One Central* Plus 2015 2016 2015 2016 Universe: 386 Universe: 457 Sample: 1,020 Sample: 1,363 17 © 2017 Ipsos MRBI JNLR Sales House Report - 2016-4 *Media Central 2016 excludes TXFM PT Market Share Dublin & Sales Houses All Adults % Dublin Stations HKWK % Other FM104 Other FM104 7.4 10.6 Spin 1038 9.9 16 5.9 Spin 1038 8 98fm 6.3 6.1 Q102 11.2 98fm 4.8 National 44.8 National 57.2 Sunshine 106.8 9.2 2.5 Q102 Sunshine 106.8 All Adults % Sales Houses HKWK % Other Other urbanmedia 1.9 1.6 16.8 RTE urbanmedia 25.2 24.3 42.4 RTE IRS Plus 8.4 8.9 15.8 IRS Plus 20.4 Communicorp Media One Central* 14.6 Media 19.6 Communicorp Central* Sample: 2,163 One Sample: 702 18 © 2017 Ipsos MRBI JNLR Sales House Report - 2016-4 *Media Central 2016 excludes TXFM PT Market Share Dublin & Sales Houses 15-34 % Dublin Stations 25-44 % Other Other FM104 FM104 10.4 17.1 9.5 19.8 7.4 Spin 1038 National 29.3 National 17.7 Spin 1038 40.8 12.7 98fm 8.8 2.8 Q102 2.8 8.2 12.8 Sunshine 106.8 98fm Sunshine 106.8 Q102 15-34 % Sales Houses 25-44 % Other RTE Other 2.6 3.5 RTE 15.2 20.7 urbanmedia 27.9 urbanmedia 25.9 14.1 Communicorp One Communicorp 20 7.3 7.9 One IRS Plus IRS Plus 32.8 22 Media Media Central* Sample: 653 Central* Sample: 852 19 © 2017 Ipsos MRBI JNLR Sales House Report - 2016-4 *Media Central 2016 excludes TXFM PT Market Share Dublin & Sales Houses 35-54 % Dublin Stations 45+ % FM104Spin 1038 Other FM104 Other 5.1 5.2 0.8 98fm 11.3 13.1 Spin 1038 4.6 Q102 3.8 4.5 6.3 Sunshine 106.8 10 98fm 7.9 Q102 National 49.1 4.8 National Sunshine 106.8 73.4 35-5498fm % Sales Houses 45+ % Other urbanmedia Other 2.9 urbanmedia IRS Plus 9.6 0.9 21 27.6 RTE 9.1 Media 7.1 10.4 Central* IRS Plus 61.2 Communicorp 12.1 RTE 16.7 21.4 Communicorp One Media One Central* Sample: 758 Sample: 1,068 20 © 2017 Ipsos MRBI JNLR Sales House Report - 2016-4 *Media Central 2016 excludes TXFM CORK JNLR Sales House Report - 2016-4 21 © 2017 Ipsos MRBI JNLR Sales House Report - 2016-4 Weekly Reach – Cork & Cork Sales Houses All Adults 000’s Cork Stations HKWK 000’s Cork's RED FM Cork's 96FM C103 Cork's RED FM Cork's 96FM C103 2015 2016 2015 2016 All Adults 000’s Sales Houses HKWK 000’s RTE Communicorp Media IRS urbanmedia RTE Communicorp Media IRS urbanmedia One Central* Plus One Central* Plus Universe: 415 2015 2016 Universe: 119 2015 2016 Sample: 990 Sample: 282 22 © 2017 Ipsos MRBI JNLR Sales House Report - 2016-4 *Media Central 2016 excludes TXFM Weekly Reach – Cork & Cork Sales Houses 15-34 000’s Cork Stations 25-44 000’s Cork's RED FM Cork's 96FM C103 Cork's RED FM Cork's 96FM C103 2015 2016 2015 2016 15-34 000’s Sales Houses 25-44 000’s RTE Communicorp Media IRS urbanmedia RTE Communicorp Media IRS urbanmedia One Central* Plus One Central* Plus 2015 2016 2015 2016 Universe: 135 Universe: 155 Sample: 323 Sample: 373 23 © 2017 Ipsos MRBI JNLR Sales House Report - 2016-4 *Media Central 2016 excludes TXFM Weekly Reach – Cork & Cork Sales Houses 35-54 000’s Cork Stations 45+ 000’s