JNLR-Sales House Data

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JNLR – Sales House Report – 2019 October 2019

© 2019 Ipsos MRBI All rights reserved. Contains Ipsos' Confidential and Proprietary information and 1 © 2019 Ipsos MRBI JNLR Sales House Report – 2019-3 may not be disclosed or reproduced without the prior written consent of Ipsos. Note to the Reader …

The following charts outline Weekly Reach and 7am-7pm (PT) share for October 2018 to September 2019 (2019-3), across key demographics. Reach data is compared to the same time period last year (2018-3).

Definitions: HKWK is defined as Housekeeper with dependent children (any age) Universe estimates and sample size – refer to 2019-3 data.

See Appendix for Sales house composition

3,149 896 2,253 3,586

On average listeners tune 86 93 % 81 73 into 1.6 radio stations daily

Source: JNLR Media Update- Mins* 243 183 267 Apr-June’19-”Media Consumption–past week” Source: JNLR National Report 2019-3 * Average time spent among listeners 7am-midnight

PC/laptop PC/laptop Mobile Mobile device 1.4% device 2.3% 2.8% 7.8% 0.9% 0.6% Other Other 15+ 15-34

94.9% 89.3% am/fm (home/car) am/fm (home/car)

Source: JNLR Platform Data 2019-3 * Based on share of minutes 7am-midnight, to Irish stations 5 © 2019 Ipsos MRBI JNLR Sales House Report – 2019-3 RADIO – THE BIGGEST SHARE OF ALL OUR AUDIO LISTENING Radio Today

7.8% Radio 13.9% 5.6% 16.6% 1.1% Own music 2.2% 0.5% 0.7% Spotify 15+ Podcast 15-34 Listen back - player 85.0% 66.5%

RTE Radio 1 Today FM RTE 2FM Newstalk RTE Lyric FM RTE Radio 1 Today FM RTE 2FM Newstalk RTE Lyric FM

2018 2019 2018 2019

Sales Houses

RTE Media IRS urbanmedia RTE Media IRS urbanmedia Central Plus Central Plus 2018 2019 2018 2019 Universe: 3,870 Universe: 1,167 Sample: 12,507 Sample: 3,709

RTE Radio 1 Today FM RTE 2FM Newstalk RTE Lyric FM RTE Radio 1 Today FM RTE 2FM Newstalk RTE Lyric FM

2018 2019 2018 2019

Sales Houses

RTE Media IRS urbanmedia RTE Media IRS urbanmedia Central Plus Central Plus 2018 2019 2018 2019 Universe: 1,235 Universe: 1,396 Sample: 4,092 Sample: 4,577

RTE Radio 1 Today FM RTE 2FM Newstalk RTE Lyric FM RTE Radio 1 Today FM RTE 2FM Newstalk RTE Lyric FM

2018 2019 2018 2019

Sales Houses

RTE Media IRS urbanmedia RTE Media IRS urbanmedia Central Plus Central Plus 2018 2019 2018 2019 Universe: 1,423 Universe: 1,864 Sample: 4,288 Sample: 5,967

RTE Radio 1 13.2 22.0 Today FM 11.8 Regional/ Local 7.5 Today FM Regional/ 55.1 56.0 9.8 RTE 2FM 6.4 Local 6.7 RTE 2FM 7.7 1.2 Newstalk 1.8 Newstalk RTE Lyric FM RTE Lyric FM

All Adults % Sales Houses HKWK %

Other Other 8.9 urbanmedia 11.5 RTE 15.2 30.2 RTE 24.2 urbanmedia 15.4

20.1 IRS Plus 14.7 25.7 Media Central IRS Plus 34.3 Media Central

Sample: 9,944 Sample: 3,021 11 © 2019 Ipsos MRBI JNLR Sales House Report – 2019-3 PT Market Share National & Sales Houses 15-34 % National Stations 25-44 % RTE Radio 1 RTE Radio 1 Today FM 9.7 5.9 Today FM 11.3 14.6

Regional/ 13.0 RTE 2FM Regional/ 55.9 Local 11.4 RTE 2FM Local 64.0 4.9 0.5 Newstalk 7.5 0.8 Newstalk RTE Lyric FM RTE Lyric FM

15-34 % Sales Houses 25-44 % Other Other 12.2 RTE 11.1 RTE 19.5 21.9 urbanmedia 14.6 urbanmedia 15.2

10.0 IRS Plus Media Central 14.4 Media Central 43.8 IRS Plus 37.4

Sample: 2,898 Sample: 3,557 12 © 2019 Ipsos MRBI JNLR Sales House Report – 2019-3 PT Market Share National & Sales Houses 35-54 % National Stations 45+ % RTE Radio 1 15.4 RTE Radio 1 30.6 12.3 Today FM Regional/ Regional/ 52.3 53.8 Local Local 8.3 3.9 Today FM RTE 2FM 3.2 RTE 2FM 8.6 6.8 1.4 Newstalk 2.5 Newstalk RTE Lyric FM RTE Lyric FM

35-54 % Sales Houses 45+ % Other Other 9.7 RTE RTE 25.0 7.1 36.3 urbanmedia 13.7 15.7 urbanmedia IRS Plus 18.1 16.5 33.5 24.4 Media Central Media Central IRS Plus Sample: 3,513 Sample: 5,072 13 © 2019 Ipsos MRBI JNLR Sales House Report – 2019-3 Dublin

FM104 Spin 1038 98FM Q102 Sunshine FM104 Spin 1038 98FM Q102 Sunshine 106.8 106.8 2018 2019 2018 2019

Sales Houses

RTE Media IRS urbanmedia RTE Media IRS urbanmedia Central Plus Central Plus

2018 2019 2018 2019 Universe: 1,116 Universe: 353 Sample: 2,990 Sample: 917

FM104 Spin 1038 98FM Q102 Sunshine FM104 Spin 1038 98FM Q102 Sunshine 106.8 106.8 2018 2019 2018 2019

Sales Houses

RTE Media IRS urbanmedia RTE Media IRS urbanmedia Central Plus Central Plus 2018 2019 2018 2019 Universe: 395 Universe: 460 Sample: 1,014 Sample: 1,165

FM104 Spin 1038 98FM Q102 Sunshine FM104 Spin 1038 98FM Q102 Sunshine 106.8 106.8 2018 2019 2018 2019

Sales Houses

RTE Media IRS urbanmedia RTE Media IRS urbanmedia Central Plus Central Plus 2018 2019 2018 2019 Universe: 409 Universe: 485 Sample: 1,045 Sample: 1,356

17 © 2019 Ipsos MRBI JNLR Sales House Report – 2019-3 PT Market Share Dublin & Sales Houses All Adults % Dublin Stations HKWK % Other FM104 Other FM104 7.1 11.5 Spin 1038 8.7 15.3 6.8 Spin 1038 6.7 98fm 9.4 98fm 7.2 Q102 42.4 8.4 53.6 National National 7.1 9.2 Sunshine 106.8 6.7 Q102 Sunshine 106.8 All Adults % Sales Houses HKWK % Other Other urbanmedia 1.0 1.0 RTE 18.7 urbanmedia 24.5 25.3 37.3 RTE IRS Plus 10.6 IRS Plus 11.4 Media Central 32.4 37.8 Media Central

Sample: 2,137 Sample: 691 18 © 2019 Ipsos MRBI JNLR Sales House Report – 2019-3 PT Market Share Dublin & Sales Houses 15-34 % Dublin Stations 25-44 % Other Other 6.9 9.2 FM104 23.2 FM104 18.5 National Spin 1038 28.0 8.8 National 38.2 98fm Spin 1038 8.9 2.9 21.1 Sunshine 106.8 9.5 8.7 9.2 6.8 Q102 98fm Q102 Sunshine 106.8 15-34 % Sales Houses 25-44 %

Other RTE Other 0.7 0.8 RTE 14.4 20.2 urbanmedia urbanmedia 31.9 28.0

12.4 38.6 6.8 46.2 Media Central IRS Plus Media Central IRS Plus

FM104 Other FM104 Other Spin 1038 6.62.0 98fm 9.6 12.3 Spin 1038 6.1 5.1 Q102 5.6 5.9 8.2 98fm 7.6 Sunshine 106.8 9.3 National 46.8 8.2 Q102 National 66.6 Sunshine 106.8

35-54 % Sales Houses 45+ % Other Other urbanmedia 0.9 1.2 urbanmedia 21.6 25.7 RTE 12.6 IRS Plus 10.0 RTE IRS Plus 13.1 50.4 25.8 38.7 Media Central Media Central

Cork's 96FM Cork's RED FM C103 Cork's 96FM Cork's RED FM C103

2018 2019 2018 2019

Sales Houses

RTE Media Red FM urbanmedia RTE Media Red FM urbanmedia Central Central Universe: 438 2018 2019 Universe: 136 2018 2019 Sample: 996 Sample: 305

Cork's 96FM Cork's RED FM C103 Cork's 96FM Cork's RED FM C103

2018 2019 2018 2019

Sales Houses

RTE Media Red FM urbanmedia RTE Media Red FM urbanmedia Central Central

2018 2019 2018 2019 Universe: 139 Universe: 156 Sample: 321 Sample: 358

Cork's 96 FM Cork's RED FM C103 Cork's 96 FM Cork's RED FM C103

2018 2019 2018 2019

Sales Houses

RTE Media Red FM urbanmedia RTE Media Red FM urbanmedia Central Central 2018 2019 2018 2019 Universe: 161 Universe: 213 Sample: 341 Sample: 486

24 © 2019 Ipsos MRBI JNLR Sales House Report – 2019-3 PT Market Share Cork & Sales Houses All Adults % Cork Stations HKWK % Other Other 5.4 6.6 Cork's 96FM 21.3 Cork's 96FM 20.5 31.8 National 36.4 National 23.4 Cork's RED Cork's RED 6.4 34.7 13.5 FM FM C103 C103 All Adults % Sales Houses HKWK % Other RTE Other RTE 1.1 0.5 urbanmedia 16.7 24.8 26.9 urbanmedia 34.8 21.2 Media Central 15.8 Media Central 23.4 34.7 Red FM Red FM Sample: 805 Sample: 257 25 © 2019 Ipsos MRBI JNLR Sales House Report – 2019-3 PT Market Share Cork & Sales Houses 15-34 % Cork Stations 25-44 % Other Other Cork's 96FM 7.1 Cork's 96FM 7.2 20.7 21.9 29.9 National 30.5 National Cork's RED 5.7 34.7 FM 4.2 38.2 Cork's RED FM C103 C103 15-34 % Sales Houses 25-44 % Other Other RTE 0.5 RTE 1.1 urbanmedia 20.2 urbanmedia 14.6 24.9 27.7 Media Central 21.9 16.3 Media Central

38.2 Red FM 34.7 Red FM Sample: 234 Sample: 278 26 © 2019 Ipsos MRBI JNLR Sales House Report – 2019-3 PT Market Share Cork & Sales Houses 35-54 % Cork Stations 45+ % Other Cork's 96FM Other Cork's 96FM 7.7 4.8 19.3 21.5

National 40.1 National 37.4 14.6 28.4 Cork's RED Cork's RED FM 7.2 FM 19.2 C103 C103 35-54 % Sales Houses 45+ % Other 1.5 RTE Other 1.2 19.2 urbanmedia 26.5 30.7 RTE urbanmedia 40.7 24.4 Media Central 12.9 28.4 14.6 Media Central Red FM Red FM Sample: 279 Sample: 419 27 © 2019 Ipsos MRBI JNLR Sales House Report – 2019-3 Regional

All Adults

Classic Hits iRadio NW iRadio NE Spin South West Beat 102-103 FM Radio Nova

2018 2019

Universe: 2,274 Universe: 605 Universe: 742 Universe: 439 Universe: 413 Universe: 1,371 Sample: 6,132 Sample: 2,414 Sample: 1,921 Sample: 1,857 Sample: 1,846 Sample: 3,698

4.3% 10.2% 7.1%

Classic Hits iRadio NW iRadio NE

9.4% 15.9% 3.9%

Spin South Beat 102- Radio Nova West 103 FM

2018 2019

Galway Bay FM Midlands 103 LMFM Limerick's Live 95 MWR Highland KFM Radio Kerry Radio

Uni: 210 Uni: 201 Uni: 258 Uni: 160 Uni: 105 Uni: 107 Uni: 179 Uni: 121 Sample: 483 Sample: 483 Sample: 483 Sample: 472 Sample: 483 Sample: 483 Sample: 483 Sample: 483

Shannonside South East KCLR WLR Tipp FM Northern East Coast Ocean FM Clare FM Radio Sound Radio

Uni: 100 Uni: 121 Uni: 126 Uni: 95 Uni: 129 Uni: 109 Uni: 117 Uni: 83 Uni: 95 Sample: 483 Sample: 483 Sample: 483 Sample: 483 Sample: 805 Sample: 483 Sample: 483 Sample: 482 Sample: 483

10.0% 5.1% 6.9% 2.9% 0.0% 16.8% 0.0% 25.4% 9.0%0.0% 7.7% 4.4% 0.0% 29.8% 4.2% 31.2% 1.0% 31.5% 1.9% 6.1% 10.4% KILKENNY/ 6.2% LOUTH / 2.1% LAOIS, OFFALY KILDARE 8.8% CARLOW MEATH WESTMEATH 3.7% 8.4% 8.0% 7.9% 0.6% 3.6% 2.2% 11.8% 23.2% 22.6% 17.1% 10.3% 9.8% 23.3% 25.9%

0.7% 7.1% 0.0% 3.0% 6.7% 6.1% 0.0% 15.7% 10.1% 0.0% 1.0% 23.3% 0.0% 26.4% 0.0% 3.0% 32.9% 2.9% 12.1% 7.7% 14.4% 40.5% WEXFORD 9.6% WICKLOW 0.0% LIMERICK 6.8% 0.8% TIPPERARY 4.5% 7.5% 5.9% 7.3% 1.0% 26.4% 16.1% 2.9% 28.0% 9.8% 16.6% 9.3% 23.3% 10.4%

3.5% 4.1% 1.5% 7.4%0.0% 6.5% 8.9%0.0% 10.5% 0.0% 0.0% 0.0% 5.3% 5.5% 0.9% 9.7% 0.4% 7.1% 28.4% 5.8% 40.2% 5.6% 0.0% 45.2% KERRY 10.0% GALWAY WATERFORD 8.5% CLARE 51.6% 12.8% 0.9% 14.9% 4.3% 4.5% 1.2% 8.4% 6.6% 15.8% 11.6% 17.0% 10.0% 18.7%

0.9% 6.7% 6.7% 8.2% 9.7% 4.9% 3.1% 5.2% 8.2% 1.8% 1.9% 1.1% 5.3% 0.8% 4.2% 10.4% 33.3% 5.7% 0.9% 5.3% 5.3% CAVAN/ 44.1% SLIGO/ 9.5% 13.4% L’FORD/ROS/ 46.2% 1.9% 4.5% MAYO MONAGHAN 1.1% N LEITRIM/ S LEITRIM 9.9% N DONEGAL 58.4% 7.1% S DONEGAL 7.9% 20.0% 12.1% 65.5% 11.6% 12.7% 21.2% 10.3% 10.9%

2.8% 8.9% 7.5% 0.0% 17.8% 0.0% 0.0% 5.1% 13.7% 21.2% 22.7% 23.4% 0.0% 18.6% 6.2% 14.3% 5.4% 5.7% 0.0% 1.1% KILKENNY/ 1.8% LOUTH/ LAOIS, OFFALY KILDARE 6.5% 13.0% 18.6% CARLOW 8.5% MEATH 9.2% WESTMEATH 15.7% 15.3% 21.2% 0.6% 6.6% 11.6% 0.6% 16.7% 18.7% 12.3%1.1%10.3% 18.9% 18.3%

1.4% 0.0% 11.2% 2.3% 6.6% 0.0% 19.8% 20.0% 11.0% 0.0% 27.3% 0.0% 25.7% 0.0% 7.0% 19.7% 34.0% 0.7% 0.8% 0.0% WEXFORD 3.0% 10.6% WICKLOW 24.1% LIMERICK TIPPERARY 15.7% 6.1% 5.2% 13.9% 0.2% 6.1% 9.5% 18.9% 22.9% 9.9% 13.3% 7.7% 13.1% 3.6% 0.4% 16.4% 11.5%

1.6% 1.1% 0.0% 0.0% 0.0% 4.3% 12.1% 11.8% 11.4% 20.6% 15.4% 0.0% 21.5% 0.0% 8.8% 39.7% 10.4% 8.1% 38.9% 1.1% 17.7% WATERFORD CLARE 0.2% KERRY GALWAY 7.4% 11.8% 10.9% 11.4% 0.0% 8.1% 19.2% 4.0% 13.8% 15.6% 1.8% 10.4% 9.2% 21.2% 1.0%7.4% 14.6% 5.2%

1.8% 5.6% 7.7% 5.6% 9.7% 12.2% 15.9% 1.3% 11.5% 2.5% 4.3% 30.6% 34.8% 18.7% 30.6% 0.4% 2.2% SLIGO/ 45.3% 8.4% L’FORD/ROS/ 5.4% CAVAN/ 9.8% 6.3% MAYO MONAGHAN N LEITRIM/ S LEITRIM 5.4% N DONEGAL 52.4% 0.8% 4.5% 0.2% S DONEGAL 8.7% 11.2% 13.3% 13.0% 15.1% 11.2% 14.8% 12.6% 9.8% 18.5% 12.6% 10.0% 11.8%

RTE • RTE Radio 1, RTE 2FM and RTE Lyric FM

IRS + • KFM, KCLR, Midlands Radio 3, South East Radio, East Coast FM, Tipp FM, Clare FM, Radio Kerry, MWR, Shannonside, Northern Sound, Ocean FM, Highland Radio, Sunshine 106.8 and Radio Nova Media Central • Today FM, Newstalk, 98FM, Spin 1038, Spin South West, iRadio North West, iRadio North East, Beat 102-103 and Classic Hits Urbanmedia ▪ FM104, Q102, Cork’s 96FM, C103, LMFM, Limerick’s Live 95FM, Galway Bay FM and WLR FM

Red FM ▪ Red FM in Cork