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JNLR-Sales House Data JNLR – Sales House Report – 2019 October 2019 © 2019 Ipsos MRBI All rights reserved. Contains Ipsos' Confidential and Proprietary information and 1 © 2019 Ipsos MRBI JNLR Sales House Report – 2019-3 may not be disclosed or reproduced without the prior written consent of Ipsos. Note to the Reader … The following charts outline Weekly Reach and 7am-7pm (PT) share for October 2018 to September 2019 (2019-3), across key demographics. Reach data is compared to the same time period last year (2018-3). Definitions: HKWK is defined as Housekeeper with dependent children (any age) Universe estimates and sample size – refer to 2019-3 data. See Appendix for Sales house composition 2 © 2019 Ipsos MRBI JNLR Sales House Report – 2019-3 Radio Today 3 © 2019 Ipsos MRBI JNLR Sales House Report – 2019-3 MORE THAN 3 MILLION IRISH ADULTS LISTEN TO RADIO ON AN AVERAGE DAY – AND ALMOST 900,000+ 15-34 YEAR OLDS Radio Today DAILY WEEKLY 15+ 15-34 35+ 15+ 3,149 896 2,253 3,586 On average listeners tune 86 93 % 81 73 into 1.6 radio stations daily Source: JNLR Media Update- Mins* 243 183 267 Apr-June’19-”Media Consumption–past week” Source: JNLR National Report 2019-3 * Average time spent among listeners 7am-midnight 4 © 2019 Ipsos MRBI JNLR Sales House Report – 2019-3 MOST LISTENING HAPPENS ON THE AM/FM RADIO Radio Today PC/laptop PC/laptop Mobile Mobile device 1.4% device 2.3% 2.8% 7.8% 0.9% 0.6% Other Other 15+ 15-34 94.9% 89.3% am/fm (home/car) am/fm (home/car) Source: JNLR Platform Data 2019-3 * Based on share of minutes 7am-midnight, to Irish stations 5 © 2019 Ipsos MRBI JNLR Sales House Report – 2019-3 RADIO – THE BIGGEST SHARE OF ALL OUR AUDIO LISTENING Radio Today 7.8% Radio 13.9% 5.6% 16.6% 1.1% Own music 2.2% 0.5% 0.7% Spotify 15+ Podcast 15-34 Listen back - player 85.0% 66.5% Source: JNLR Media Report – 3 mth data update (Apr-Jun ’19) * Based on share of estimated time spent 6 © 2019 Ipsos MRBI JNLR Sales House Report – 2019-3 National 7 © 2019 Ipsos MRBI JNLR Sales House Report – 2019-3 Weekly Reach – National & National Sales Houses All Adults 000’s National Stations HKWK 000’s RTE Radio 1 Today FM RTE 2FM Newstalk RTE Lyric FM RTE Radio 1 Today FM RTE 2FM Newstalk RTE Lyric FM 2018 2019 2018 2019 Sales Houses RTE Media IRS urbanmedia RTE Media IRS urbanmedia Central Plus Central Plus 2018 2019 2018 2019 Universe: 3,870 Universe: 1,167 Sample: 12,507 Sample: 3,709 8 © 2019 Ipsos MRBI JNLR Sales House Report – 2019-3 Weekly Reach – National & National Sales Houses 15-34 000’s National Stations 25-44 000’s RTE Radio 1 Today FM RTE 2FM Newstalk RTE Lyric FM RTE Radio 1 Today FM RTE 2FM Newstalk RTE Lyric FM 2018 2019 2018 2019 Sales Houses RTE Media IRS urbanmedia RTE Media IRS urbanmedia Central Plus Central Plus 2018 2019 2018 2019 Universe: 1,235 Universe: 1,396 Sample: 4,092 Sample: 4,577 9 © 2019 Ipsos MRBI JNLR Sales House Report – 2019-3 Weekly Reach – National & National Sales Houses 35-54 000’s National Stations 45+ 000’s RTE Radio 1 Today FM RTE 2FM Newstalk RTE Lyric FM RTE Radio 1 Today FM RTE 2FM Newstalk RTE Lyric FM 2018 2019 2018 2019 Sales Houses RTE Media IRS urbanmedia RTE Media IRS urbanmedia Central Plus Central Plus 2018 2019 2018 2019 Universe: 1,423 Universe: 1,864 Sample: 4,288 Sample: 5,967 10 © 2019 Ipsos MRBI JNLR Sales House Report – 2019-3 PT Market Share National & Sales Houses All Adults % National Stations HKWK % RTE Radio 1 RTE Radio 1 13.2 22.0 Today FM 11.8 Regional/ Local 7.5 Today FM Regional/ 55.1 56.0 9.8 RTE 2FM 6.4 Local 6.7 RTE 2FM 7.7 1.2 Newstalk 1.8 Newstalk RTE Lyric FM RTE Lyric FM All Adults % Sales Houses HKWK % Other Other 8.9 urbanmedia 11.5 RTE 15.2 30.2 RTE 24.2 urbanmedia 15.4 20.1 IRS Plus 14.7 25.7 Media Central IRS Plus 34.3 Media Central Sample: 9,944 Sample: 3,021 11 © 2019 Ipsos MRBI JNLR Sales House Report – 2019-3 PT Market Share National & Sales Houses 15-34 % National Stations 25-44 % RTE Radio 1 RTE Radio 1 Today FM 9.7 5.9 Today FM 11.3 14.6 Regional/ 13.0 RTE 2FM Regional/ 55.9 Local 11.4 RTE 2FM Local 64.0 4.9 0.5 Newstalk 7.5 0.8 Newstalk RTE Lyric FM RTE Lyric FM 15-34 % Sales Houses 25-44 % Other Other 12.2 RTE 11.1 RTE 19.5 21.9 urbanmedia 14.6 urbanmedia 15.2 10.0 IRS Plus Media Central 14.4 Media Central 43.8 IRS Plus 37.4 Sample: 2,898 Sample: 3,557 12 © 2019 Ipsos MRBI JNLR Sales House Report – 2019-3 PT Market Share National & Sales Houses 35-54 % National Stations 45+ % RTE Radio 1 15.4 RTE Radio 1 30.6 12.3 Today FM Regional/ Regional/ 52.3 53.8 Local Local 8.3 3.9 Today FM RTE 2FM 3.2 RTE 2FM 8.6 6.8 1.4 Newstalk 2.5 Newstalk RTE Lyric FM RTE Lyric FM 35-54 % Sales Houses 45+ % Other Other 9.7 RTE RTE 25.0 7.1 36.3 urbanmedia 13.7 15.7 urbanmedia IRS Plus 18.1 16.5 33.5 24.4 Media Central Media Central IRS Plus Sample: 3,513 Sample: 5,072 13 © 2019 Ipsos MRBI JNLR Sales House Report – 2019-3 Dublin 14 © 2019 Ipsos MRBI JNLR Sales House Report – 2019-3 Weekly Reach – Dublin & Dublin Sales Houses All Adults 000’s Dublin Stations HKWK 000’s FM104 Spin 1038 98FM Q102 Sunshine FM104 Spin 1038 98FM Q102 Sunshine 106.8 106.8 2018 2019 2018 2019 Sales Houses RTE Media IRS urbanmedia RTE Media IRS urbanmedia Central Plus Central Plus 2018 2019 2018 2019 Universe: 1,116 Universe: 353 Sample: 2,990 Sample: 917 15 © 2019 Ipsos MRBI JNLR Sales House Report – 2019-3 Weekly Reach – Dublin & Dublin Sales Houses 15-34 000’s Dublin Stations 25-44 000’s FM104 Spin 1038 98FM Q102 Sunshine FM104 Spin 1038 98FM Q102 Sunshine 106.8 106.8 2018 2019 2018 2019 Sales Houses RTE Media IRS urbanmedia RTE Media IRS urbanmedia Central Plus Central Plus 2018 2019 2018 2019 Universe: 395 Universe: 460 Sample: 1,014 Sample: 1,165 16 © 2019 Ipsos MRBI JNLR Sales House Report – 2019-3 Weekly Reach – Dublin & Dublin Sales Houses 35-54 000’s Dublin Stations 45+ 000’s FM104 Spin 1038 98FM Q102 Sunshine FM104 Spin 1038 98FM Q102 Sunshine 106.8 106.8 2018 2019 2018 2019 Sales Houses RTE Media IRS urbanmedia RTE Media IRS urbanmedia Central Plus Central Plus 2018 2019 2018 2019 Universe: 409 Universe: 485 Sample: 1,045 Sample: 1,356 17 © 2019 Ipsos MRBI JNLR Sales House Report – 2019-3 PT Market Share Dublin & Sales Houses All Adults % Dublin Stations HKWK % Other FM104 Other FM104 7.1 11.5 Spin 1038 8.7 15.3 6.8 Spin 1038 6.7 98fm 9.4 98fm 7.2 Q102 42.4 8.4 53.6 National National 7.1 9.2 Sunshine 106.8 6.7 Q102 Sunshine 106.8 All Adults % Sales Houses HKWK % Other Other urbanmedia 1.0 1.0 RTE 18.7 urbanmedia 24.5 25.3 37.3 RTE IRS Plus 10.6 IRS Plus 11.4 Media Central 32.4 37.8 Media Central Sample: 2,137 Sample: 691 18 © 2019 Ipsos MRBI JNLR Sales House Report – 2019-3 PT Market Share Dublin & Sales Houses 15-34 % Dublin Stations 25-44 % Other Other 6.9 9.2 FM104 23.2 FM104 18.5 National Spin 1038 28.0 8.8 National 38.2 98fm Spin 1038 8.9 2.9 21.1 Sunshine 106.8 9.5 8.7 9.2 6.8 Q102 98fm Q102 Sunshine 106.8 15-34 % Sales Houses 25-44 % Other RTE Other 0.7 0.8 RTE 14.4 20.2 urbanmedia urbanmedia 31.9 28.0 12.4 38.6 6.8 46.2 Media Central IRS Plus Media Central IRS Plus Sample: 597 Sample: 796 19 © 2019 Ipsos MRBI JNLR Sales House Report – 2019-3 PT Market Share Dublin & Sales Houses 35-54 % Dublin Stations 45+ % FM104 Other FM104 Other Spin 1038 6.62.0 98fm 9.6 12.3 Spin 1038 6.1 5.1 Q102 5.6 5.9 8.2 98fm 7.6 Sunshine 106.8 9.3 National 46.8 8.2 Q102 National 66.6 Sunshine 106.8 35-54 % Sales Houses 45+ % Other Other urbanmedia 0.9 1.2 urbanmedia 21.6 25.7 RTE 12.6 IRS Plus 10.0 RTE IRS Plus 13.1 50.4 25.8 38.7 Media Central Media Central Sample: 785 Sample: 1,094 20 © 2019 Ipsos MRBI JNLR Sales House Report – 2019-3 * “NEW” Media Central now includes Today FM and Newstalk Cork 21 © 2019 Ipsos MRBI JNLR Sales House Report – 2019-3 Weekly Reach – Cork & Cork Sales Houses All Adults 000’s Cork Stations HKWK 000’s Cork's 96FM Cork's RED FM C103 Cork's 96FM Cork's RED FM C103 2018 2019 2018 2019 Sales Houses RTE Media Red FM urbanmedia RTE Media Red FM urbanmedia Central Central Universe: 438 2018 2019 Universe: 136 2018 2019 Sample: 996 Sample: 305 22 © 2019 Ipsos MRBI JNLR Sales House Report – 2019-3 Weekly Reach – Cork & Cork Sales Houses 15-34 000’s Cork Stations 25-44 000’s Cork's 96FM Cork's RED FM C103 Cork's 96FM Cork's RED FM C103 2018 2019 2018 2019 Sales Houses RTE Media Red FM urbanmedia RTE Media Red FM urbanmedia Central Central 2018 2019 2018 2019 Universe: 139 Universe: 156 Sample: 321 Sample: 358 23 © 2019 Ipsos MRBI JNLR Sales House Report – 2019-3 Weekly Reach – Cork & Cork Sales Houses 35-54 000’s Cork Stations 45+ 000’s Cork's 96 FM Cork's RED FM C103 Cork's 96 FM Cork's RED FM C103 2018 2019 2018 2019 Sales Houses RTE Media Red FM urbanmedia RTE Media Red FM urbanmedia Central Central 2018 2019 2018 2019 Universe: 161 Universe: 213 Sample: 341 Sample: 486 24 © 2019 Ipsos MRBI JNLR Sales House Report – 2019-3 PT Market Share Cork & Sales Houses All Adults % Cork Stations HKWK % Other Other 5.4 6.6 Cork's 96FM 21.3 Cork's 96FM 20.5 31.8 National 36.4 National 23.4 Cork's RED Cork's RED 6.4 34.7 13.5 FM FM C103 C103 All Adults % Sales Houses HKWK % Other RTE Other RTE 1.1 0.5 urbanmedia 16.7 24.8 26.9 urbanmedia 34.8 21.2 Media Central 15.8 Media Central 23.4 34.7 Red FM Red FM Sample: 805 Sample: 257 25 © 2019 Ipsos MRBI JNLR Sales House Report – 2019-3 PT Market Share Cork & Sales Houses 15-34 % Cork Stations 25-44 % Other Other Cork's 96FM 7.1 Cork's 96FM 7.2 20.7 21.9 29.9 National 30.5 National Cork's RED 5.7 34.7 FM 4.2 38.2 Cork's RED FM C103 C103 15-34 % Sales Houses 25-44 % Other Other RTE 0.5 RTE 1.1 urbanmedia 20.2 urbanmedia 14.6 24.9 27.7 Media Central 21.9 16.3 Media
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