JNLR-Sales House Data

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JNLR – Sales House Report – 2019 July 2019

© 2019 Ipsos MRBI All rights reserved. Contains Ipsos' Confidential and Proprietary information and 1 © 2019 Ipsos MRBI JNLR Sales House Report – 2019-2 may not be disclosed or reproduced without the prior written consent of Ipsos. Note to the Reader …

The following charts outline Weekly Reach and 7am-7pm (PT) share for July 2018 to June 2019 (2019-2), across key demographics. Reach data is compared to the same time period last year (2018-2).

Definitions: HKWK is defined as Housekeeper with dependent children (any age) Universe estimates and sample size – refer to 2019-2 data.

See Appendix for Sales house composition

3,167 913 2,254 3,586

On average listeners tune 86 93 % 82 74 into 1.6 radio stations daily

Source: JNLR Media Update- Mins* 244 186 268 Apr-June’19-”Media Consumption–past week” Source: JNLR National Report 2019-2 * Average time spent among listeners 7am-midnight

PC/laptop PC/laptop Mobile Mobile device 1.2% device 2.0% 2.8% 7.6% 0.8% 0.7% Other Other 15+ 15-34

95.2% 89.8% am/fm (home/car) am/fm (home/car)

Source: JNLR Platform Data 2019-2 * Based on share of minutes 7am-midnight, to Irish stations 5 © 2019 Ipsos MRBI JNLR Sales House Report – 2019-2 RADIO – THE BIGGEST SHARE OF ALL OUR AUDIO LISTENING Radio Today

7.8% Radio 13.9% 5.6% 16.6% 1.1% Own music 2.2% 0.5% 0.7% Spotify 15+ Podcast 15-34 Listen back - player 85.0% 66.5%

RTE Radio 1 Today FM RTE 2FM Newstalk RTE Lyric FM RTE Radio 1 Today FM RTE 2FM Newstalk RTE Lyric FM

2018 2019 2018 2019

Sales Houses

RTE Media IRS urbanmedia RTE Media IRS urbanmedia Central Plus Central Plus 2018 2019 2018 2019 Universe: 3,870 Universe: 1,159 Sample: 12,518 Sample: 3,706

RTE Radio 1 Today FM RTE 2FM Newstalk RTE Lyric FM RTE Radio 1 Today FM RTE 2FM Newstalk RTE Lyric FM

2018 2019 2018 2019

Sales Houses

RTE Media IRS urbanmedia RTE Media IRS urbanmedia Central Plus Central Plus 2018 2019 2018 2019 Universe: 1,235 Universe: 1,396 Sample: 4,072 Sample: 4,600

RTE Radio 1 Today FM RTE 2FM Newstalk RTE Lyric FM RTE Radio 1 Today FM RTE 2FM Newstalk RTE Lyric FM

2018 2019 2018 2019

Sales Houses

RTE Media IRS urbanmedia RTE Media IRS urbanmedia Central Plus Central Plus 2018 2019 2018 2019 Universe: 1,423 Universe: 1,864 Sample: 4,337 Sample: 5,976

10 © 2019 Ipsos MRBI JNLR Sales House Report – 2019-2 PT Market Share National & Sales Houses All Adults % National Stations HKWK % RTE Radio 1 RTE Radio 1 13.6 22.1 Today FM Regional/ 12.2 Regional/ Local 7.6 Today FM 54.3 54.5 Local RTE 2FM 6.7 10.7 6.9 RTE 2FM 7.6 1.8 Newstalk 1.3 Newstalk RTE Lyric FM RTE Lyric FM

All Adults % Sales Houses HKWK %

Other Other 8.6 urbanmedia 11.3 14.6 30.6 RTE 25.6 RTE urbanmedia 13.8

19.8 IRS Plus 14.3 26.4 IRS Plus Media Central 35.0 Media Central

Sample: 10,000 Sample: 3,020 11 © 2019 Ipsos MRBI JNLR Sales House Report – 2019-2 PT Market Share National & Sales Houses 15-34 % National Stations 25-44 % RTE Radio 1 RTE Radio 1 Today FM 9.7 5.8 Today FM 10.3 14.6 12.3 RTE 2FM Regional/ Regional/ 53.8 Local 12.1 RTE 2FM Local 65.1 5.4 Newstalk 0.8 8.2 1.3 Newstalk RTE Lyric FM RTE Lyric FM 15-34 % Sales Houses 25-44 % Other Other RTE 12.3 19.0 10.8 RTE urbanmedia 23.2 urbanmedia 13.7 14.0

10.7 Media Central 13.8 IRS Plus IRS Plus Media Central 44.3 38.3

Sample: 2,919 Sample: 3,569 12 © 2019 Ipsos MRBI JNLR Sales House Report – 2019-2 PT Market Share National & Sales Houses 35-54 % National Stations 45+ % RTE Radio 1 15.4 RTE Radio 1 31.1 Today FM Regional/ Regional/ 12.8 Local 51.9 Local 52.6 8.9 4.1 Today FM RTE 2FM 3.3 RTE 2FM 8.6 2.36.8 1.4 Newstalk Newstalk RTE Lyric FM RTE Lyric FM

35-54 % Sales Houses 45+ % Other Other 9.2 RTE RTE 6.7 36.6 urbanmedia 13.2 25.7 15.5 urbanmedia IRS Plus 17.6 16.9 34.2 24.3 Media Central Media Central IRS Plus Sample: 3,555 Sample: 5,093 13 © 2019 Ipsos MRBI JNLR Sales House Report – 2019-2 Dublin

FM104 Spin 1038 98FM Q102 Sunshine FM104 Spin 1038 98FM Q102 Sunshine 106.8 106.8 2018 2019 2018 2019

Sales Houses

RTE Media IRS urbanmedia RTE Media IRS urbanmedia Central Plus Central Plus

2018 2019 2018 2019 Universe: 1,116 Universe: 358 Sample: 3,012 Sample: 954

FM104 Spin 1038 98FM Q102 Sunshine FM104 Spin 1038 98FM Q102 Sunshine 106.8 106.8 2018 2019 2018 2019

Sales Houses

RTE Media IRS urbanmedia RTE Media IRS urbanmedia Central Plus Central Plus 2018 2019 2018 2019 Universe: 395 Universe: 460 Sample: 1,013 Sample: 1,183

FM104 Spin 1038 98FM Q102 Sunshine FM104 Spin 1038 98FM Q102 Sunshine 106.8 106.8 2018 2019 2018 2019

Sales Houses

RTE Media IRS urbanmedia RTE Media IRS urbanmedia Central Plus Central Plus 2018 2019 2018 2019 Universe: 409 Universe: 485 Sample: 1,083 Sample: 1,367

17 © 2019 Ipsos MRBI JNLR Sales House Report – 2019-2 PT Market Share Dublin & Sales Houses All Adults % Dublin Stations HKWK % Other FM104 Other FM104 7.1 10.8 Spin 1038 8.6 14.3 7.1 Spin 1038 9.7 7.2 98fm 8.5 7.3 Q102 42.1 98fm 53.3 National National 7.2 10.4 Sunshine 106.8 6.4 Q102 Sunshine 106.8 All Adults % Sales Houses HKWK % Other Other urbanmedia 0.9 1.1 RTE 18.1 urbanmedia 24.7 25.6 37.1 RTE IRS Plus 11.0 IRS Plus 10.9 Media Central 32.9 37.6 Media Central

Other Other FM104 6.6 8.6 21.6 FM104 16.9 National 29.2 9.5 Spin 1038 National 39.0 Spin 1038 8.9 22.3 98fm 3.7 10.3 Sunshine 106.8 7.3 9.2 6.8 Q102 Q102 98fm Sunshine 106.8 15-34 % Sales Houses 25-44 % Other RTE Other 0.4 0.5 RTE 15.2 20.2 urbanmedia 28.9 urbanmedia 27.2

7.1 12.4 Media Central IRS Plus 48.4 Media Central IRS Plus 39.6

Sample: 611 Sample: 809 19 © 2019 Ipsos MRBI JNLR Sales House Report – 2019-2 PT Market Share Dublin & Sales Houses 35-54 % Dublin Stations 45+ % FM104 FM104 Other Other Spin 1038 6.1 98fm 9.7 12.0 Spin 1038 6.4 2.1 6.0 Q102 5.5 5.9 9.7 98fm 7.7 Sunshine 106.8 45.4 10.0 Q102 National National 65.8 7.7 Sunshine 106.8

35-54 % Sales Houses 45+ % Other Other urbanmedia 0.9 1.2 urbanmedia 22.0 24.9 RTE 12.0 IRS Plus 10.7 50.3 RTE IRS Plus 13.5 25.9 38.6 Media Central Media Central

Cork's 96FM Cork's RED FM C103 Cork's 96FM Cork's RED FM C103

2018 2019 2018 2019

Sales Houses

RTE Media Red FM urbanmedia RTE Media Red FM urbanmedia Central Central

Universe: 438 2018 2019 Universe: 136 2018 2019 Sample: 995 Sample: 312

Cork's 96FM Cork's RED FM C103 Cork's 96FM Cork's RED FM C103

2018 2019 2018 2019

Sales Houses

RTE Media Red FM urbanmedia RTE Media Red FM urbanmedia Central Central

2018 2019 2018 2019 Universe: 139 Universe: 156 Sample: 311 Sample: 355

Cork's 96 FM Cork's RED FM C103 Cork's 96 FM Cork's RED FM C103

2018 2019 2018 2019

Sales Houses

RTE Media Red FM urbanmedia RTE Media Red FM urbanmedia Central Central 2018 2019 2018 2019 Universe: 161 Universe: 213 Sample: 350 Sample: 492

National 37.0 National 32.6 Cork's RED 23.4 FM 36.2 4.7 Cork's RED 11.9 FM C103 C103 All Adults % Sales Houses HKWK % Other Other RTE RTE 0.5 1.2 urbanmedia 18.7 25.9 24.0 urbanmedia 34.0 20.7 Media Central 15.5 Media Central 23.4 36.2 Red FM Red FM Sample: 800 Sample: 262 25 © 2019 Ipsos MRBI JNLR Sales House Report – 2019-2 PT Market Share Cork & Sales Houses 15-34 % Cork Stations 25-44 % Other Other 7.3 Cork's 96FM 6.1 Cork's 96FM 21.5 22.6 28.2 National 30.7 National Cork's RED FM Cork's RED 3.1 3.7 36.8 40.0 FM C103 C103 15-34 % Sales Houses 25-44 % Other Other RTE RTE 0.8 0.9 19.2 urbanmedia 15.3 urbanmedia 25.6 25.3

14.4 Media Central 21.7 Media Central

40.0 36.8 Red FM Red FM

37.4 National 41.2 National 12.8 Cork's RED 28.4 Cork's RED FM FM 5.9 17.9 C103 C103 35-54 % Sales Houses 45+ % Other Other 1.5 RTE 1.2 21.0 urbanmedia 25.8 32.2 RTE urbanmedia 41.3

All Adults

Classic Hits 4FM iRadio NW iRadio NE Spin South West Beat 102-103 FM Radio Nova

2018 2019

Universe: 2,276 Universe: 605 Universe: 747 Universe: 434 Universe: 413 Universe: 1,373 Sample: 6,153 Sample: 2,415 Sample: 1,932 Sample: 1,835 Sample: 1,846 Sample: 3,720

4.3% 10.6% 7.6%

Classic Hits iRadio NW iRadio NE 4FM

10.8% 15.6% 3.8%

Spin South Beat 102- Radio Nova West 103 FM

2018 2019

Galway Bay FM Midlands 103 LMFM Limerick's Live 95 MWR Highland Radio Kerry KFM Radio

Uni: 210 Uni: 201 Uni: 258 Uni: 160 Uni: 105 Uni: 107 Uni: 121 Uni: 179 Sample: 483 Sample: 483 Sample: 483 Sample: 472 Sample: 483 Sample: 483 Sample: 483 Sample: 483

South East KCLR Shannonside WLR Tipp FM Northern Ocean FM Clare East Coast Radio Sound FM Radio

Uni: 121 Uni: 126 Uni: 100 Uni: 95 Uni: 129 Uni: 109 Uni: 83 Uni: 95 Uni: 117 Sample: 483 Sample: 483 Sample: 483 Sample: 483 Sample: 794 Sample: 483 Sample: 483 Sample: 483 Sample: 483

11.8% 4.8% 0.0% 15.7% 9.0% 2.3% 24.4% 9.3%0.0% 0.0% 2.2% 0.0% 28.0% 8.6% 28.9% 5.6% 33.4% 0.9% 1.1% 6.7% 5.2% 11.6% KILKENNY/ LOUTH / LAOIS, OFFALY KILDARE 2.6% 3.5% 8.2% CARLOW MEATH WESTMEATH 9.2% 3.2% 8.1% 8.9% 0.7% 14.3% 2.1% 23.2% 21.2% 11.7% 9.9% 16.3% 24.0% 23.3%

0.8% 8.0% 0.0% 2.0% 6.6% 5.5% 0.0% 17.3% 11.3% 0.0% 25.0% 0.0% 3.1% 0.0% 27.0% 35.4% 0.9% 11.1% 5.8% 3.0% 37.9% 14.7% 7.2% WEXFORD WICKLOW LIMERICK 9.0% 1.0% TIPPERARY 4.9% 7.3% 8.1% 0.6% 26.1% 7.8% 25.8% 8.9% 15.3% 2.3% 8.7% 23.5% 16.9% 10.9%

4.6% 2.6% 0.8% 0.0% 0.0% 8.5% 8.1% 0.0%6.3% 8.7% 0.0% 5.5% 0.0% 6.8% 4.8% 10.9% 0.7% 26.5% 0.7% 0.0% 39.3% 5.1% 7.3% 41.7% 10.3% WATERFORD 9.0% CLARE KERRY 49.6% GALWAY 0.5% 15.1% 5.1% 13.1% 5.0% 0.9% 8.8% 9.6% 14.7% 17.7% 11.8% 14.4% 20.8%

0.6% 4.7% 7.7% 9.6% 3.8% 8.7% 7.9% 3.3% 6.5% 2.1% 0.7% 1.0% 4.3% 4.8%0.8% 4.5% 0.6% 4.7% 9.7% 33.2% 5.9% 0.5% 10.3% L’FORD/ROS/ CAVAN/ 46.4% 4.6% SLIGO/ 45.7% 0.9% 15.1% MAYO S LEITRIM 11.4% MONAGHAN N LEITRIM/ N DONEGAL 56.3% 7.2% S DONEGAL 10.6% 20.9% 64.4% 10.3% 11.4% 21.1% 13.5% 11.4% 9.9%

2.4% 5.6% 0.0% 0.0% 12.1% 16.1% 18.0% 17.1% 0.0% 20.2% 18.8% 0.0% 17.6% 5.6% 0.0% 15.5% 2.5% 3.2% 2.1% 4.5% 5.4% KILKENNY/ LOUTH/ LAOIS, OFFALY KILDARE 0.8% 10.6% 12.9% CARLOW MEATH 8.7% WESTMEATH 16.4% 18.8% 13.3% 0.6% 22.1% 12.8% 7.4% 12.5% 0.6% 15.7% 11.9%1.0% 22.1% 24.6% 19.8%

1.4% 0.0% 1.5% 6.4% 16.2% 0.0% 9.6% 0.0% 22.6% 22.2% 0.0% 21.3% 29.4% 0.0% 19.0% 32.9% 7.3% 0.7% 1.2% WEXFORD 2.8% WICKLOW 27.8% LIMERICK 5.8% TIPPERARY 4.0% 9.7% 17.2% 6.8% 0.5% 12.9% 16.2% 11.2% 14.7% 18.5% 8.7% 10.2% 7.5% 19.3% 2.8% 0.5% 10.6%

1.8% 0.4% 0.0% 2.9% 0.0% 10.5% 11.1%0.0% 9.3% 18.0% 14.0% 0.0% 18.0% 0.0% LOCAL 8.2% 34.6% 14.7% 7.8% 36.7% 16.4% 1.1% CLARE 0.5% KERRY GALWAY 10.1% REGIONAL WATERFORD 14.8% 0.0% 13.8% 10.3% RTÉ RADIO 1 9.4% 16.3% 18.1% 8.7% 7.3% 12.9% 0.4% RTÉ 2FM 21.8% 0.2%9.1% 21.6% 5.0% 12.6%

RTÉ LYRIC FM

NEWSTALK 0.6% 5.3% 7.7% 4.1% 12.0% 8.5% 14.7% 0.5% TODAY FM 15.9% 26.0% 3.1% 3.9% 30.8% 19.0% 30.3% 0.2% 2.1% 9.6% DUBLIN COMM L’FORD/ROS/ CAVAN/ SLIGO/ 6.4% 45.5% 7.0% 5.9% MAYO MONAGHAN 5.0% N LEITRIM/ N DONEGAL S LEITRIM 0.2% 8.6% 53.2% MULTI CITY 1.1% 0.3% S DONEGAL 13.7% 17.7% 11.6% 15.7% 17.0% 13.9% OTHER REGIONAL/LOCAL 18.8% 13.6% 14.9% 11.3% 9.7% 10.6%

RTE • RTE Radio 1, RTE 2FM and RTE Lyric FM

IRS + • KFM, KCLR, Midlands Radio 3, South East Radio, East Coast FM, Tipp FM, Clare FM, Radio Kerry, MWR, Shannonside, Northern Sound, Ocean FM, Highland Radio, Sunshine 106.8 and Radio Nova Media Central • Today FM, Newstalk, 98FM, Spin 1038, Spin South West, iRadio North West, iRadio North East, Beat 102-103 and 4FM Urbanmedia ▪ FM104, Q102, Cork’s 96FM, C103, LMFM, Limerick’s Live 95FM, Galway Bay FM and WLR FM

Red FM ▪ Red FM in Cork