JNLR-Sales House Data
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JNLR – Sales House Report – 2019 July 2019 © 2019 Ipsos MRBI All rights reserved. Contains Ipsos' Confidential and Proprietary information and 1 © 2019 Ipsos MRBI JNLR Sales House Report – 2019-2 may not be disclosed or reproduced without the prior written consent of Ipsos. Note to the Reader … The following charts outline Weekly Reach and 7am-7pm (PT) share for July 2018 to June 2019 (2019-2), across key demographics. Reach data is compared to the same time period last year (2018-2). Definitions: HKWK is defined as Housekeeper with dependent children (any age) Universe estimates and sample size – refer to 2019-2 data. See Appendix for Sales house composition 2 © 2019 Ipsos MRBI JNLR Sales House Report – 2019-2 Radio Today 3 © 2019 Ipsos MRBI JNLR Sales House Report – 2019-2 MORE THAN 3 MILLION IRISH ADULTS LISTEN TO RADIO ON AN AVERAGE DAY – AND 910,000+ 15-34 YEAR OLDS Radio Today DAILY WEEKLY 15+ 15-34 35+ 15+ 3,167 913 2,254 3,586 On average listeners tune 86 93 % 82 74 into 1.6 radio stations daily Source: JNLR Media Update- Mins* 244 186 268 Apr-June’19-”Media Consumption–past week” Source: JNLR National Report 2019-2 * Average time spent among listeners 7am-midnight 4 © 2019 Ipsos MRBI JNLR Sales House Report – 2019-2 MOST LISTENING HAPPENS ON THE AM/FM RADIO Radio Today PC/laptop PC/laptop Mobile Mobile device 1.2% device 2.0% 2.8% 7.6% 0.8% 0.7% Other Other 15+ 15-34 95.2% 89.8% am/fm (home/car) am/fm (home/car) Source: JNLR Platform Data 2019-2 * Based on share of minutes 7am-midnight, to Irish stations 5 © 2019 Ipsos MRBI JNLR Sales House Report – 2019-2 RADIO – THE BIGGEST SHARE OF ALL OUR AUDIO LISTENING Radio Today 7.8% Radio 13.9% 5.6% 16.6% 1.1% Own music 2.2% 0.5% 0.7% Spotify 15+ Podcast 15-34 Listen back - player 85.0% 66.5% Source: JNLR Media Report – 3 mth data update (Apr-Jun ’19) * Based on share of estimated time spent 6 © 2019 Ipsos MRBI JNLR Sales House Report – 2019-2 National 7 © 2019 Ipsos MRBI JNLR Sales House Report – 2019-2 Weekly Reach – National & National Sales Houses All Adults 000’s National Stations HKWK 000’s RTE Radio 1 Today FM RTE 2FM Newstalk RTE Lyric FM RTE Radio 1 Today FM RTE 2FM Newstalk RTE Lyric FM 2018 2019 2018 2019 Sales Houses RTE Media IRS urbanmedia RTE Media IRS urbanmedia Central Plus Central Plus 2018 2019 2018 2019 Universe: 3,870 Universe: 1,159 Sample: 12,518 Sample: 3,706 8 © 2019 Ipsos MRBI JNLR Sales House Report – 2019-2 Weekly Reach – National & National Sales Houses 15-34 000’s National Stations 25-44 000’s RTE Radio 1 Today FM RTE 2FM Newstalk RTE Lyric FM RTE Radio 1 Today FM RTE 2FM Newstalk RTE Lyric FM 2018 2019 2018 2019 Sales Houses RTE Media IRS urbanmedia RTE Media IRS urbanmedia Central Plus Central Plus 2018 2019 2018 2019 Universe: 1,235 Universe: 1,396 Sample: 4,072 Sample: 4,600 9 © 2019 Ipsos MRBI JNLR Sales House Report – 2019-2 Weekly Reach – National & National Sales Houses 35-54 000’s National Stations 45+ 000’s RTE Radio 1 Today FM RTE 2FM Newstalk RTE Lyric FM RTE Radio 1 Today FM RTE 2FM Newstalk RTE Lyric FM 2018 2019 2018 2019 Sales Houses RTE Media IRS urbanmedia RTE Media IRS urbanmedia Central Plus Central Plus 2018 2019 2018 2019 Universe: 1,423 Universe: 1,864 Sample: 4,337 Sample: 5,976 10 © 2019 Ipsos MRBI JNLR Sales House Report – 2019-2 PT Market Share National & Sales Houses All Adults % National Stations HKWK % RTE Radio 1 RTE Radio 1 13.6 22.1 Today FM Regional/ 12.2 Regional/ Local 7.6 Today FM 54.3 54.5 Local RTE 2FM 6.7 10.7 6.9 RTE 2FM 7.6 1.8 Newstalk 1.3 Newstalk RTE Lyric FM RTE Lyric FM All Adults % Sales Houses HKWK % Other Other 8.6 urbanmedia 11.3 14.6 30.6 RTE 25.6 RTE urbanmedia 13.8 19.8 IRS Plus 14.3 26.4 IRS Plus Media Central 35.0 Media Central Sample: 10,000 Sample: 3,020 11 © 2019 Ipsos MRBI JNLR Sales House Report – 2019-2 PT Market Share National & Sales Houses 15-34 % National Stations 25-44 % RTE Radio 1 RTE Radio 1 Today FM 9.7 5.8 Today FM 10.3 14.6 12.3 RTE 2FM Regional/ Regional/ 53.8 Local 12.1 RTE 2FM Local 65.1 5.4 Newstalk 0.8 8.2 1.3 Newstalk RTE Lyric FM RTE Lyric FM 15-34 % Sales Houses 25-44 % Other Other RTE 12.3 19.0 10.8 RTE urbanmedia 23.2 urbanmedia 13.7 14.0 10.7 Media Central 13.8 IRS Plus IRS Plus Media Central 44.3 38.3 Sample: 2,919 Sample: 3,569 12 © 2019 Ipsos MRBI JNLR Sales House Report – 2019-2 PT Market Share National & Sales Houses 35-54 % National Stations 45+ % RTE Radio 1 15.4 RTE Radio 1 31.1 Today FM Regional/ Regional/ 12.8 Local 51.9 Local 52.6 8.9 4.1 Today FM RTE 2FM 3.3 RTE 2FM 8.6 2.36.8 1.4 Newstalk Newstalk RTE Lyric FM RTE Lyric FM 35-54 % Sales Houses 45+ % Other Other 9.2 RTE RTE 6.7 36.6 urbanmedia 13.2 25.7 15.5 urbanmedia IRS Plus 17.6 16.9 34.2 24.3 Media Central Media Central IRS Plus Sample: 3,555 Sample: 5,093 13 © 2019 Ipsos MRBI JNLR Sales House Report – 2019-2 Dublin 14 © 2019 Ipsos MRBI JNLR Sales House Report – 2019-2 Weekly Reach – Dublin & Dublin Sales Houses All Adults 000’s Dublin Stations HKWK 000’s FM104 Spin 1038 98FM Q102 Sunshine FM104 Spin 1038 98FM Q102 Sunshine 106.8 106.8 2018 2019 2018 2019 Sales Houses RTE Media IRS urbanmedia RTE Media IRS urbanmedia Central Plus Central Plus 2018 2019 2018 2019 Universe: 1,116 Universe: 358 Sample: 3,012 Sample: 954 15 © 2019 Ipsos MRBI JNLR Sales House Report – 2019-2 Weekly Reach – Dublin & Dublin Sales Houses 15-34 000’s Dublin Stations 25-44 000’s FM104 Spin 1038 98FM Q102 Sunshine FM104 Spin 1038 98FM Q102 Sunshine 106.8 106.8 2018 2019 2018 2019 Sales Houses RTE Media IRS urbanmedia RTE Media IRS urbanmedia Central Plus Central Plus 2018 2019 2018 2019 Universe: 395 Universe: 460 Sample: 1,013 Sample: 1,183 16 © 2019 Ipsos MRBI JNLR Sales House Report – 2019-2 Weekly Reach – Dublin & Dublin Sales Houses 35-54 000’s Dublin Stations 45+ 000’s FM104 Spin 1038 98FM Q102 Sunshine FM104 Spin 1038 98FM Q102 Sunshine 106.8 106.8 2018 2019 2018 2019 Sales Houses RTE Media IRS urbanmedia RTE Media IRS urbanmedia Central Plus Central Plus 2018 2019 2018 2019 Universe: 409 Universe: 485 Sample: 1,083 Sample: 1,367 17 © 2019 Ipsos MRBI JNLR Sales House Report – 2019-2 PT Market Share Dublin & Sales Houses All Adults % Dublin Stations HKWK % Other FM104 Other FM104 7.1 10.8 Spin 1038 8.6 14.3 7.1 Spin 1038 9.7 7.2 98fm 8.5 7.3 Q102 42.1 98fm 53.3 National National 7.2 10.4 Sunshine 106.8 6.4 Q102 Sunshine 106.8 All Adults % Sales Houses HKWK % Other Other urbanmedia 0.9 1.1 RTE 18.1 urbanmedia 24.7 25.6 37.1 RTE IRS Plus 11.0 IRS Plus 10.9 Media Central 32.9 37.6 Media Central Sample: 2,165 Sample: 713 18 © 2019 Ipsos MRBI JNLR Sales House Report – 2019-2 PT Market Share Dublin & Sales Houses 15-34 % Dublin Stations 25-44 % Other Other FM104 6.6 8.6 21.6 FM104 16.9 National 29.2 9.5 Spin 1038 National 39.0 Spin 1038 8.9 22.3 98fm 3.7 10.3 Sunshine 106.8 7.3 9.2 6.8 Q102 Q102 98fm Sunshine 106.8 15-34 % Sales Houses 25-44 % Other RTE Other 0.4 0.5 RTE 15.2 20.2 urbanmedia 28.9 urbanmedia 27.2 7.1 12.4 Media Central IRS Plus 48.4 Media Central IRS Plus 39.6 Sample: 611 Sample: 809 19 © 2019 Ipsos MRBI JNLR Sales House Report – 2019-2 PT Market Share Dublin & Sales Houses 35-54 % Dublin Stations 45+ % FM104 FM104 Other Other Spin 1038 6.1 98fm 9.7 12.0 Spin 1038 6.4 2.1 6.0 Q102 5.5 5.9 9.7 98fm 7.7 Sunshine 106.8 45.4 10.0 Q102 National National 65.8 7.7 Sunshine 106.8 35-54 % Sales Houses 45+ % Other Other urbanmedia 0.9 1.2 urbanmedia 22.0 24.9 RTE 12.0 IRS Plus 10.7 50.3 RTE IRS Plus 13.5 25.9 38.6 Media Central Media Central Sample: 807 Sample: 1,103 20 © 2019 Ipsos MRBI JNLR Sales House Report – 2019-2 * “NEW” Media Central now includes Today FM and Newstalk Cork 21 © 2019 Ipsos MRBI JNLR Sales House Report – 2019-2 Weekly Reach – Cork & Cork Sales Houses All Adults 000’s Cork Stations HKWK 000’s Cork's 96FM Cork's RED FM C103 Cork's 96FM Cork's RED FM C103 2018 2019 2018 2019 Sales Houses RTE Media Red FM urbanmedia RTE Media Red FM urbanmedia Central Central Universe: 438 2018 2019 Universe: 136 2018 2019 Sample: 995 Sample: 312 22 © 2019 Ipsos MRBI JNLR Sales House Report – 2019-2 Weekly Reach – Cork & Cork Sales Houses 15-34 000’s Cork Stations 25-44 000’s Cork's 96FM Cork's RED FM C103 Cork's 96FM Cork's RED FM C103 2018 2019 2018 2019 Sales Houses RTE Media Red FM urbanmedia RTE Media Red FM urbanmedia Central Central 2018 2019 2018 2019 Universe: 139 Universe: 156 Sample: 311 Sample: 355 23 © 2019 Ipsos MRBI JNLR Sales House Report – 2019-2 Weekly Reach – Cork & Cork Sales Houses 35-54 000’s Cork Stations 45+ 000’s Cork's 96 FM Cork's RED FM C103 Cork's 96 FM Cork's RED FM C103 2018 2019 2018 2019 Sales Houses RTE Media Red FM urbanmedia RTE Media Red FM urbanmedia Central Central 2018 2019 2018 2019 Universe: 161 Universe: 213 Sample: 350 Sample: 492 24 © 2019 Ipsos MRBI JNLR Sales House Report – 2019-2 PT Market Share Cork & Sales Houses All Adults % Cork Stations HKWK % Other Other Cork's 96FM 5.6 7.3 22.1 Cork's 96FM 19.3 National 37.0 National 32.6 Cork's RED 23.4 FM 36.2 4.7 Cork's RED 11.9 FM C103 C103 All Adults % Sales Houses HKWK % Other Other RTE RTE 0.5 1.2 urbanmedia 18.7 25.9 24.0 urbanmedia 34.0 20.7 Media Central 15.5 Media Central 23.4 36.2 Red FM Red FM Sample: 800 Sample: 262 25 © 2019 Ipsos MRBI JNLR Sales House Report – 2019-2 PT Market Share Cork & Sales Houses 15-34 % Cork Stations 25-44 % Other Other 7.3 Cork's 96FM 6.1 Cork's 96FM 21.5 22.6 28.2 National 30.7 National Cork's RED FM Cork's RED 3.1 3.7 36.8 40.0 FM C103 C103 15-34 % Sales Houses 25-44 % Other Other RTE RTE 0.8 0.9 19.2 urbanmedia 15.3 urbanmedia 25.6 25.3 14.4 Media Central 21.7 Media Central 40.0