JNLR – SALES HOUSE REPORT – 2020/3 NOVEMBER 2020 © 2020 Ipsos MRBI All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos. NOTE TO THE READER … The following charts outline Weekly Reach and 7am-7pm (PT) share for October 2019 to September 2020 (2020-3), across key demographics. Reach data is compared to the same time period last year (2019-3). Due to Covid-19 restrictions no interviewing was conducted in Quarter 2 (April, May, June) 2020. Therefore, the current report incorporates 9-months' data during this 12-month period. Definitions: HKWK is defined as Housekeeper with dependent children (any age) Universe estimates and sample size – refer to 2020-3 data. See Appendix for Sales house composition 2 © 2020 Ipsos MRBI JNLR Sales House Report – 2020-3 Radio Today RADIO TODAY Almost 3.2 million Irish adults listen to radio on an average day DAILY WEEKLY 15+ 15-34 35+ 15+ 3,187,000 893,000 2,294,000 3,640,000 On average listeners tune 85 92 % 81 72 into 1.5 radio stations daily Av. Mins* 256 192 282 Source: JNLR MediaStar Weekly Reach Source: JNLR National Report 2020-3 * Average time spent among listeners 7am-midnight 4 © 2020 Ipsos MRBI JNLR Sales House Report – 2020-3 RADIO TODAY While most listening happens on the AM/FM radio –330,000 listen daily on non-FM platforms SHARE OF TIME PC/laptop PC/laptop SPENT Mobile Mobile device device 1.5% 3.1% 2.8% 7.5% 1.7% 2% Other Other 15+ 15-34 94.1% 87.4% am/fm (home/car) am/fm (home/car) Source: JNLR/MediaStar Platform Data 2020-3 * Based on share of minutes 7am-midnight, to Irish stations ** Smart speaker introduced in January 2020-until ‘like for like’ data available, included in ‘other’ 5 © 2020 Ipsos MRBI JNLR Sales House Report – 2020-3 National WEEKLY REACH – NATIONAL & NATIONAL SALES HOUSES All Adults 000’s National Stations HKWK 000’s RTE Radio 1 Today FM RTE 2FM Newstalk RTE Lyric RTE Radio 1 Today FM RTE 2FM Newstalk RTE Lyric FM FM 2019 2020 2019 2020 Sales Houses RTE Media IRS urbanmedia RTE Media IRS urbanmedia Central Plus Central Plus 2019 2020 2019 2020 Universe: 3,935 Universe: 1,205 Sample: 8,988 Sample: 2,757 7 © 2020 Ipsos MRBI JNLR Sales House Report – 2020-3 WEEKLY REACH – NATIONAL & NATIONAL SALES HOUSES 15-34 000’s National Stations 25-44 000’s RTE Radio 1 Today FM RTE 2FM Newstalk RTE Lyric RTE Radio 1 Today FM RTE 2FM Newstalk RTE Lyric FM FM 2019 2020 2019 2020 Sales Houses RTE Media IRS urbanmedia RTE Media IRS urbanmedia Central Plus Central Plus 2019 2020 2019 2020 Universe: 1,240 Universe: 1,394 Sample: 2,947 Sample: 3,309 8 © 2020 Ipsos MRBI JNLR Sales House Report – 2020-3 WEEKLY REACH – NATIONAL & NATIONAL SALES HOUSES 35-54 000’s National Stations 45+ 000’s RTE Radio 1 Today FM RTE 2FM Newstalk RTE Lyric RTE Radio 1 Today FM RTE 2FM Newstalk RTE Lyric FM FM 2019 2020 2019 2020 Sales Houses RTE Media IRS urbanmedia RTE Media IRS urbanmedia Central Plus Central Plus 2019 2020 2019 2020 Universe: 1,444 Universe: 1,918 Sample: 3,093 Sample: 4,271 9 © 2020 Ipsos MRBI JNLR Sales House Report – 2020-3 PT MARKET SHARE NATIONAL & SALES HOUSES All Adults % National Stations HKWK % RTE Radio 1 RTE Radio 1 15.4 24.1 Today FM 13.0 Regional/ Regional/ 53.1 53.2 Local 7.8 Today FM Local 8.8 RTE 2FM 5.8 RTE 2FM 6.7 7.4 2.2 Newstalk 1.8 Newstalk RTE Lyric FM RTE Lyric FM All Adults % Sales Houses HKWK % Other Other 7.8 urbanmedia 10.5 14.7 RTE RTE 32.1 urbanmedia 26.0 13.6 IRS Plus 19.8 IRS Plus 14.9 25.6 Media Central 35.0 Media Central Sample: 7,040 Sample: 2,164 10 © 2020 Ipsos MRBI JNLR Sales House Report – 2020-3 PT MARKET SHARE NATIONAL & SALES HOUSES 15-34 % National Stations 25-44 % RTE Radio 1 RTE Radio 1 Today FM 11.6 5.8 10.6 Today FM 14.6 Regional/ 12.6 RTE 2FM 54.1 Local 10.0 RTE 2FM 64.5 5.2 Newstalk Regional/ 1.2 8.0 Newstalk Local 1.5 RTE Lyric FM RTE Lyric FM 15-34 % Sales Houses 25-44 % Other Other RTE RTE urbanmedia 12.2 19.5 10.0 urbanmedia 23.1 12.8 13.6 11.2 14.1 IRS Plus IRS Plus 44.2 39.3 Media Central Media Central Sample: 2,080 Sample: 2,506 11 © 2020 Ipsos MRBI JNLR Sales House Report – 2020-3 PT MARKET SHARE NATIONAL & SALES HOUSES 35-54 % National Stations 45+ % RTE Radio 1 18.0 RTE Radio 1 33.0 Regional/ Regional/ Local 50.0 Local 50.4 13.5 Today FM 4.5 Today FM 6.8 2.8 RTE 2FM 2.7 RTE 2FM 1.99.1 6.6 Newstalk Newstalk RTE Lyric FM RTE Lyric FM 35-54 % Sales Houses 45+ % Other Other urbanmedia 7.8 RTE RTE 6.0 38.6 13.5 26.7 urbanmedia 15.5 IRS Plus 17.5 24.1 15.9 34.4 Media Central Media Central IRS Plus Sample: 2,418 Sample: 3,583 12 © 2020 Ipsos MRBI JNLR Sales House Report – 2020-3 Dublin WEEKLY REACH – DUBLIN & DUBLIN SALES HOUSES All Adults 000’s Dublin Stations HKWK 000’s FM104 Spin 1038 98FM Q102 Sunshine FM104 Spin 1038 98FM Q102 Sunshine 106.8 106.8 2019 2020 2019 2020 Sales Houses RTE Media IRS urbanmedia RTE Media IRS urbanmedia Central Plus Central Plus 2019 2020 2019 2020 Universe: 1,139 Universe: 344 Sample: 2,131 Sample: 612 14 © 2020 Ipsos MRBI JNLR Sales House Report – 2020-3 WEEKLY REACH – DUBLIN & DUBLIN SALES HOUSES 15-34 000’s Dublin Stations 25-44 000’s FM104 Spin 1038 98FM Q102 Sunshine FM104 Spin 1038 98FM Q102 Sunshine 106.8 106.8 2019 2020 2019 2020 Sales Houses RTE Media IRS urbanmedia RTE Media IRS urbanmedia Central Plus Central Plus 2019 20192 2019 2020 Universe: 400 Universe: 463 Sample: 732 Sample: 842 15 © 2020 Ipsos MRBI JNLR Sales House Report – 2020-3 WEEKLY REACH – DUBLIN & DUBLIN SALES HOUSES 35-54 000’s Dublin Stations 45+ 000’s FM104 Spin 1038 98FM Q102 Sunshine FM104 Spin 1038 98FM Q102 Sunshine 106.8 106.8 2019 2020 2019 2020 Sales Houses RTE Media IRS urbanmedia RTE Media IRS urbanmedia Central Plus Central Plus 2019 2020 2019 2020 Universe: 419 Universe: 498 Sample: 720 Sample: 954 16 © 2020 Ipsos MRBI JNLR Sales House Report – 2020-3 PT MARKET SHARE DUBLIN & SALES HOUSES All Adults % Dublin Stations HKWK % Other Other FM104 FM104 6.7 9.1 Spin 1038 7.7 13.7 6.8 Spin 1038 98FM 5.9 6.5 5.3 Q102 12.2 98FM Sunshine 5.7 National 50.2 106.8 5.5 National 59.8 4.8 Q102 Sunshine 106.8 All Adults % Sales Houses HKWK % Other Other 1.6 0.7 27.3 RTÉ Media Central 32.2 43.0 RTÉ Media Central 43.3 9.4 IRS Plus 14.4 8.7 19.2 Urbanmedia IRS Plus Urbanmedia Sample: 1,439 Sample: 408 17 © 2020 Ipsos MRBI JNLR Sales House Report – 2020-3 PT MARKET SHARE DUBLIN & SALES HOUSES 15-34 % Dublin Stations 25-44 % Other Other FM104 FM104 5.3 7.4 19.5 14.9 Spin 1038 11.1 National 30.9 National 44.2 24.3 9.1 Spin 1038 98FM 5.3 6.4 6.4 8.3 6.9 Sunshine Q102 106.8 Q102 98FM Sunshine 106.8 15-34 % Sales Houses 25-44 % Other RTÉ Other 1.6 0.9 RTÉ 15.7 23.1 IRS Plus 7.5 43.6 49.3 Media Central Media Central 11.2 IRS Plus 25.9 Urbanmedia 21.3 Urbanmedia Sample: 411 Sample: 551 18 © 2020 Ipsos MRBI JNLR Sales House Report – 2020-3 PT MARKET SHARE DUBLIN & SALES HOUSES 35-54 % Dublin Stations 45+ % FM104 Other FM104 Other Spin 1038 Spin 1038 6.5 0.6 98FM 9.9 9.5 4.05.1 Q102 4.5 4.7 Sunshine 106.8 8.3 98FM 5.3 7.5 Q102 6.6 National 53.7 Sunshine 106.8 National 73.8 98FM 35-54 % Sales Houses 45+ % Other Other 0.9 Media Central 1.8 28.6 RTE 23.4 Media Central 41.6 8.7 58.0 RTE 11.9 urbanmedia IRS Plus 8.1 17.1 IRS Plus Sample: 502 urbanmedia Sample: 719 19 © 2020 Ipsos MRBI JNLR Sales House Report – 2020-3 * “NEW” Media Central now includes Today FM and Newstalk Cork WEEKLY REACH – CORK & CORK SALES HOUSES All Adults 000’s Cork Stations HKWK 000’s Cork's RED FM Cork's 96FM C103 Cork's RED FM Cork's 96FM C103 2019 2020 2019 2020 Sales Houses RTE Media Red FM urbanmedia RTE Media Red FM urbanmedia Central Central Universe: 442 2019 2020 Universe: 134 2019 2020 Sample: 715 Sample: 214 21 © 2020 Ipsos MRBI JNLR Sales House Report – 2020-3 WEEKLY REACH – CORK & CORK SALES HOUSES 15-34 000’s Cork Stations 25-44 000’s Cork's RED FM Cork's 96FM C103 Cork's RED FM Cork's 96FM C103 2019 2020 2019 2020 Sales Houses RTE Media Red FM urbanmedia RTE Media Red FM urbanmedia Central Central 2019 2020 2019 2020 Universe: 139 Universe: 156 Sample: 225 Sample: 255 22 © 2020 Ipsos MRBI JNLR Sales House Report – 2020-3 WEEKLY REACH – CORK & CORK SALES HOUSES 35-54 000’s Cork Stations 45+ 000’s Cork's RED FM Cork's 96 FM C103 Cork's RED FM Cork's 96 FM C103 2019 2020 2019 2020 Sales Houses RTE Media Red FM urbanmedia RTE Media Red FM urbanmedia Central Central 2019 2020 2019 2020 Universe: 162 Universe: 217 Sample: 249 Sample: 351 23 © 2020 Ipsos MRBI JNLR Sales House Report – 2020-3 PT MARKET SHARE CORK & SALES HOUSES All Adults % Cork Stations HKWK % Other Other 5.2 Cork's RED 6.9 22.5 FM 33.5 Cork's RED FM National 27.1 National 35.5 22.6 Cork’s 10.8 96FM 21.8 14.2 Cork’s C103 C103 96FM All Adults % Sales Houses HKWK % Other Other RTE RTE 0.5 0.2 17.2 25.9 urbanmedia 32.6 36.8 urbanmedia Media Central 16.5 14.3 Media Central 22.5 33.5 Red FM Red FM Sample: 570 Sample: 181 24 © 2020 Ipsos MRBI JNLR Sales House Report – 2020-3 PT MARKET SHARE CORK & SALES HOUSES 15-34 % Cork Stations 25-44 % Other Other 5.8 6.3 Cork's RED 34.0 FM 38.8 Cork's RED National 29.2 National 30.6 FM 7.8 4.1 23.3 20.3 Cork’s C103 Cork's 96FM C103 96FM 15-34 % Sales Houses 25-44 % Other Other RTE 0.9 RTE 0.2 urbanmedia 16.1 21.0 urbanmedia 24.4 31.0 Media Central 18.7 15.0 Media Central 38.8 34.0 Red FM Red FM Sample: 162 Sample: 195 25 © 2020 Ipsos MRBI JNLR Sales House Report – 2020-3 PT MARKET SHARE CORK & SALES HOUSES 35-54 % Cork Stations 45+ % Other Other Cork's RED Cork's RED FM 7.6 FM 4.5 14.1 25.3 32.6 National 39.3 Cork's 96FM National 23.0 24.0 Cork's 96FM 10.5