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Your Future Career TOGETHER We Unlock the Potential to Grow your future career TOGETHER We unlock the potential to grow GLOBALLY RELEVANT We embrace the trends as they emerge FORWARD THINKING We innovate how to learn CONNECTED We are the creative collective 03 get inspired Unlock your potential Fundamental to Peak Level 07 Colour 08 Backbar 14 Styling 20 Essential Looks 28 In-Salon Training 30 Global Ambassadors 34 National Ambassadors 60 National ASK Team 64 Shaping Futures 68 Trend Lab 74 Book Online 78 SCHWARZKOPFPRO.COM/EDUCATION 05 HIGH INTENSITY TRAINING ASK Education is about opportunity. World-class education created by hairdressers for hairdressers. Cutting- edge courses that combine precise technical knowledge with creative freedom. We believe that continual education builds highly-motivated salon teams, strengthens client loyalty and ultimately increases salon profitability. Digital NEW Explore unlimited digital possibilities and reach your potential Creativity Enhance your technical skills, vision and unleash your creative potential Essential Looks Break the rules and push the boundaries to create tomorrow’s trends today Essential Skills Stop stopping The ASK Education Improve your everyday skill set and journey is designed to knowledge at every level yourself take your professional skills to the next level. Consultation As we shape the future Develop commercial in-salon services of hairdressing, we are to maximise revenue continuously evolving and innovating, so you and your salon team can choose the right level to raise your game. SCHWARZKOPFPRO.COM/EDUCATION 07 Be the driver of your success Fully immersive colour education empowers hairdressers to create the perfect mix of shades, tailored to each client. Learn how to upsell colour services and promote client loyalty by providing a truly bespoke colour experience in-salon. 09 The artistry of mixing Mixology Mixology is firmly established as an art. Balance expression and invention by learning how to combine precise Colour technical knowledge with creative freedom. Become a colour connoisseur and showcase your creative skill set from behind the chair. Highlight P R O P F . C O O K M Z / A R S A K W BOOK S H E M C S ONLINE I . N W A R W S W 11 Colour Hero Seminars Colour Principles Every colorist needs to be confident in advising and creating the perfect techniques for their clients. This course has been devised to give colorists confidence in the usage of IGORA. Through live demonstration and a hands-on workshop, you will gain the knowledge to offer a strong consultation, pushing your skills to the next level. The Power of Blonde Does your heart beat blonde? Then it‘s time to raise the bar! Bring your We embody the spirit and needs of blonde hair, so let us show you how to bring your creativity and blonde vision to vision to life life. This course will give you maximum product confidence, as well as the technical skills to handle the full spectrum of all blonde looks that your clients long for. It’s time to become an authority on blonde! True Beautiful Honest P F P R O O . C Today's generation has a new desire for realism and honesty K O Z M R / in beauty, do you feel it too? Authenticity is more that a A A S trend – it's a lifestyle! Learn how to craft truly unique colour W K H BOOK S results that respect and illuminate the hairs' natural highs C E S M . ONLINE and lows; this course will teach you how to bring out your I W N A W clients' individuality through a distinctive new shade palette. R W S Unlock your true potential and turn your salon into the destination for authentic hair colour. 13 Leave your clients buzzing with satisfaction Celebrate your artistry and enhance your client’s look with educational Backbar classes designed to inspire and excite. Learn how to take your clients on a truly customised, in-salon care journey and create beautifully personalised results, every time. 15 Salon-exclusive customisation experience Custom Care The future of our industry depends on outstanding services, which can’t be replicated at home. To set yourself and your salon apart from the competition – and gain new clients – learn how to successfully leverage and perform hyper-customised care routines. In order to address every client need backbar effectively you need the knowledge, practical experience and confidence to become an expert in hair and scalp evaluation – the intensive Custom Highlight Care seminar gives you exactly that. P R O P F . C O O K M Z / A R S A K W BOOK S H E M C S ONLINE I . N W A R W S W 17 P F P R O O . C K O Z M R / A A S W K H BOOK S C E S M . ONLINE I W N A W R W S Backbar Hero Seminars Retailing Excellence This course will show you how to sell in another way; by understanding WHY, HOW and WHEN to sell. You'll learn how to create the need, introduce a service or product and ultimately tell a story in the most engaging and interactive way. Be free from the fear of selling as you gain retail confidence through specific strategies and step-by- step merchandising activities. We will be your partner, providing the support and knowledge you need, to build your salon business and enjoy Retailing Excellence. Care Consultant We believe in providing tailor-made haircare services customised for each client. This in-depth session will make you an expert in our unique hairtherapy range, as we look at how the hair and scalp is affected through daily exposure to damaging influences. With a holistic approach to hair and scalp consultation, you will learn how to prescribe the perfect solution for every client need – become a care Ambassador today! 19 The fuel to your creativity Every head of hair is a blank canvas. Every client is a new opportunity to practice your art. From conservative to creative, every time you style is a chance to showcase your talent. Learn how to craft your own signature style. 21 P R O P F . C O O K M Z / A R S A K W BOOK S H E M C S ONLINE I . N W A R W S W Break out of established patterns Progressive Styling Styling Inspired by fashion and editorial hair, this course translates the latest Highlight trends from global catwalks, celebrity magazines and viral movements into creative, yet wearable looks achievable in-salon. Progress your everyday styling skills, such as texturising, and learn how to really personalise your clients’ looks. Perfect your craft with expert techniques, combined with detailed product knowledge, correct tool usage and ASK Education hints and tips to create on-trend looks your clients will love! 23 P F P R O O . C K O Z M R / A A S W K H BOOK S C E S M . ONLINE I W N A W R W Styling S Hero Seminars Style DNA Immerse yourself in the OSiS+ universe! After covering the basics, our team will show you the latest techniques on the market. You'll gain the confidence to unleash your creativity as you master Schwarzkopf Professional’s innovative styling range. Take fresh inspiration and new styling skills back to the salon, so you can create customised styles that exceed your clients' expectations! Session Secrets Uncover Session Secrets and get to know Schwarzkopf Professional's style visionaries! Fuel your creative spirit with iconic hair styling trends, glamorous looks and state-of-the-art hero products. Enjoy professional tips and tricks from award- winning stylists, as they show you that there really is no limit to tailor-made style for every client. Dry It Right BLOW your clients away as you become an expert in the art of blow-drying! Starting with classic techniques, we will expand your knowledge and teach you the smart way to create outstanding volume, bounce and lustre. Explore Schwarzkopf Professional’s range of blow-dry products as we support you on your journey to the perfect finish! 25 It's not about ideas, it's about making ideas happen. ASK Visionary allows us to share our perspectives, ideas and aspirations. Enjoy curated educational experiences that take an inspiring multidisciplinary approach. 27 Essential Looks Creating tomorrow's trends today Essential Looks brings catwalk & Our collection will lifestyle trends to the salon, inspiring inspire you to translate hairdressers to create high fashion, ready- to-wear salon looks. seasonal trends into Inspiration is taken from international salon reality fashion runways, session stylists and fashion forecasts, and distilled into distinct seasonal trends. Catwalk looks are translated into salon-friendly styles. Hairdressing professionals are provided with the education and skills to interpret and deliver these effectively to their clients. Salon services and product offerings are developed to support the hairdresser’s creativity and business growth. Discover more on: ESSENTIALLOOKS.COM 29 Visionary Seminars P F P R O O . C K O Z M R / A A S W K H BOOK S C E S M . ONLINE I W N A W R W S Stretching your horizons Essential Looks: Trend Event Essential Looks: Look & Learn Experience a creative session and Expert educators and stylists will pure inspiration unlike any other. empower you with the highest level Selective team of stylists will inspire of artistic expression and strengthen and energize the audience. Reboot the skills. Perfect your abilities yourself and revitalize the relationship and knowledge about the hottest with your clientele to build a runway looks and experience forward memorable experience for your salon.
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