RUNWAY COLLECTION EACH x OTHER F/W 2015-2016

FOR THE VERY FIRST TIME, ART AND FASHION LABEL EACH X OTHER HAS WORKED ALONGSIDE SELECTIVE AND REKNOWNED ATELIER LAZAR CUCKOVIC COUTURE, COMING TOGETHER TO CREATE A SINGULARLY CRAFTED COLLECTION. AT ITS F/W 2015-16 RUNWAY SHOW, EACH X OTHER WILL BE INTRODUCING ITS NEW HEAD OF WOMENSWEAR DESIGN, MASHA GARD.

THE PARISIAN LABEL CONTINUES ITS PURSUIT OF THE CONCEPT ‘ART MEETS FASHION’ BY PRESENTING ITS FIRST RUNWAY SHOW AT THE PALAIS DE TOKYO IN , TOGETHER WITH THE GALLERY’S CO-FOUNDER JÉRÔME SANS, SINGER AUDREY MASCINA AND CONTEMPORARY ARTIST ROBERT MONTGOMERY, WHO HAS COLLABORED ON F/W 15-16 COLLECTION.

THE CORE ETHOS OF A ‘CREATIVE WARDROBE’ IS AT THE HEART OF THIS COLLECTION, WITH MASCULINE FABRICS DRAPED INTO ELONGATED FLUID SHAPES SUCH AS EVENING DRESSES, AND CLASSIC STAPLES RECUT AND RECONSTRUCTED, FORMING NEW TAILORED LOOKS THAT REFLECT THE CRISP MINIMAL STYLE OF HEAD DESIGNER MASHA GARD, FORMER HEAD DESIGNER AT MARGIELA AND DESIGN DIRECTOR AT ALEXANDER WANG. THE COLLECTION PIECES HAVE BEEN CREATED AND DEVELOPED AT THE PARISIAN COUTURE HOUSE LAZAR CUCKOVIC COUTURE WHO, SINCE 1965, HAVE SPECIALIZED IN CREATING COUTURE PIECES BASED ON SUITING. THEIR SAVOIR- FAIRE HAS BEEN USED IN HISTORICAL FASHION HOUSES, INCLUDING AND , BUT THIS IS THE FIRST TIME THAT LAZAR CUCKOVIC HAS COLLABORATED WITH A CONTEMPORARY FASHION LABEL.

MUSIC LIES AT THE HEART OF THIS COLLECTION, WHICH HAS BEEN CREATED IN CLOSE COLLABORATION WITH THE CONCEPTUAL BAND LIQUID ARCHITECTURE, BROUGHT TOGETHER BY THE CURATOR AND CO-FOUNDER OF PALAIS DE TOKYO, JÉROME SANS, AND SINGER AUDREY MASCINA. ALSO WORKING CLOSELY WITH THE COLLECTION IS THE POET & CONTEMPORARY ARTIST ROBERT MONTGOMERY, FORMER EDITOR OF DAZED AND ANOTHER MAGAZINES, WHOSE WORK IS A CONSTANT INSPIRATION FOR THE EACH X OTHER COLLECTIVE AS WELL AS FOR FOR THE CREATIVE DIRECTORS ILAN DELOUIS AND JENNY MANNERHEIM, WHO CREATED THE BRAND IN EARLY 2012. MODELS WILL WALK DOWN THE RUNWAY TO A NEW TRACK COMPOSED BY LIQUID ARCHITECTURE CALLED ‘GO FREE’, WHICH WILL BE LAUNCHED EXCLUSIVELY AT THE EVENT.

THE CURRENT EACH X OTHER COLLECTIONS INCLUDE PRÊT-À-PORTER FOR MEN AND FOR WOMEN, SHOES, BAGS, JEWELLERY, BELTS AND SCARVES.

THE COLLECTIONS ARE AVAILABLE FOR PURCHASE WORLDWIDE IN APPROXIMATELY 300 HIGH END STORES, INCLUDING BARNEYS, THE WEBSTER, MAXFIELD, CORSO COMO, LIBERTY, SELFRIDGES, COLETTE, LE BON MARCHÉ AND RESTIR. WORKING AS A FASHION LABEL AND A PUBLISHING HOUSE, EACH X OTHER PRODUCES LIMITED EDITION ARTWORKS AND CURATES FASHION & ART EXHIBITIONS IN GALLERIES AND CONCEPT STORES. FOLLOWING ITS CORE ETHOS OF «ART MEETS FASHION» EACH X OTHER HAS AN ONLINE GALLERY AND E-STORE DEDICATED TO ITS LIMITED EDITIONS: ARTIST MULTIPLES, ACCESSORIES, AND LOOKS FROM THE ARTIST COLLECTIONS. THIS WEBSITE ECHOES EACH X OTHER’S ONGOING AMBITION TO DEMOCRATIZE ART THROUGH FASHION, MAKING IT ACCESSIBLE FOR A WIDER AUDIENCE. TO LIVE AMONGST ART DETERMINES YOUR LIFESTYLE. WWW.ARTMEETSFASHION.COM

FKA TWIGS, , RITA ORA, STELLA TENANT, , SUKI WATERHOUSE, JANELLE MONÁE, VAHINA GIOCANTE, SOO JOO PARK, LÆTICIA HALLIDAY, KATIE HOLMES, ARE AMONG THE STYLE PIONEERS WHO HAVE BEEN SEEN WEARING EACH X OTHER.

PHOTOS http://publish.indigitalitalia.com/each-x-other/show_fw15

VIDEO http://publish.indigitalitalia.com/each-x-other/show_fw15/video_show

© Yannis Vlamos / Indigitalitalia.com RUNWAY COLLECTION EACH x OTHER F/W 2015-2016

SHOW TEAM MODELS BY ORDER OF APPEARANCE

Creative Direction Ilan Delouis & Jenny Mannerheim 1. Ophélie Guillemand / Women Head design Masha Gard 2. Mijo Mihacejcic / IMG Production Thierry Dreyfus / Eyesight 3. Elisabeth Erm / Elite Music Audrey Mascina & Jérôme Sans / Liquid Architecture 4. Fia Ljungstorm / IMG Artwork Robert Montgomery 5. / Women Reading performance Charles Derenne 1982 Chiharu Okunugi Styling Claire Dhelens 6. / IMG Casting Corinne Liscia 7. Zlata Mangafic / IMG Make-Up Karim Rahman - MAC 8. Yumi Lambert / Women Hair Laurent Philippon - Bumble and Bumble 9. Diana Moldovan / IMG Manicure Typhaine Kersual - Rimmel 10. Marta P / IMG Ambiant work Grégoire Davy & Cédric Fenet 11. Jing Wen / Women 12. / IMG Special thanks to Lazar Cuckovic Couture Soo Joo Park 13. Thaina / IMG 14. Sanne Vloet / Viva 15. Pauline Hoarau / Elite 16. Devon Windsor / IMG 17. Annely Bouma / Viva 18. Ophélie Guillemand / Women 19. Kate Bogucharskaia / Next 20. Chiharu Okunugi / Women 21. Taylor Hill / IMG 22. Zlata Mangafic / IMG 23. Marta P / IMG 24. Diana Moldovan / IMG 25. Fia Ljungstorm / IMG 26. Yumi Lambert / Women 27. Elisabeth Erm / Elite 28. Mijo Mihacejcic / IMG 29. Jing Wen / Women 30. Ophélie Guillemand / Women 31. Pauline Hoarau / Elite 32. Zlata Mangafic / IMG 33. Annely Bouma / Viva 34. Soo Joo Park / IMG

Press contact Ottavia Palomba : [email protected] – wwww.each-other.com