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2018 Airport Media AAAE’S M AG A Z IN E #1 RATED PRODUCT PRINT ONLINE DIGITAL MOBILE ADVERTISING 2018OPPORTUNITY GUIDE 2018 EDITOR’S NOTE PRINT ONLINE DIGITAL MOBILE TO OUR Airport Magazine’s editorial purpose is AVIATION to meet the practical, day-to-day and INDUSTRY long-range operational and planning FRIENDS requirements of our airport and corporate readers. The decision on which articles to feature in Airport Magazine each year is based in large part on recommendations from the magazine’s Editorial Advisory Board, which consists of airport and corporate members who work to ensure that the magazine’s content fulfills reader priorities. This year we also benefited from an industrywide survey that was conducted in late 2017 of our thousands of readers. The ideas that were submitted to us are reflected in our 2018 editorial calendar as well. You 86% use asked for information on transportation network companies and their Airport Magazine impact on parking revenues, technology innovation that helps airports to learn about provide better customer service, property management, air service development, sustainability, and much, much more, industry products and services. In 2018, we will be introducing an updated version of the magazine’s digital and mobile app editions, an upgrade that will give readers more flexible views of the magazine’s content. Articles will appear in a text version, as well as in the replica version of the magazine. We invite our readers to download our popular app and begin to experience the changes that are in store to bring you the same excellent content in a more convenient and portable format. Our ambitious plans for 2018 would not be possible, however, without the faithful support of our many advertisers. Since our first year of publication, companies that advertise to the airport community have relied on Airport Magazine to deliver their message to this audience. We appreciate your trust, and we pledge to keep on earning it, year after year. All of us at Airport Magazine look forward to working with you in 2018 and beyond. Barbara Cook Editor and Publisher 2 2018 ADVERTISING OPPORTUNITY GUIDE ABOUT AIRPORT MAGAZINE PRINT ONLINE DIGITAL MOBILE Airport Magazine is the flagship publication of the American Association of Airport Executives (AAAE), the largest professional organization for AIRPORT airport executives in the world. AAAE represents thousands of airport MAGAZINE management personnel at public-use, commercial and general aviation airports and has since 1928. As the longest running magazine devoted to the airport industry, Airport Magazine promotes the growth of its readers and the industry AAAE’S as a whole. Now in its 29th year of publication, Airport Magazine continues to be AAAE’s #1 rated product! We’ve gotten to this summit # by helping our readers learn about improved ways of doing business. 1 Our strength of editorial, loyal readership and integrity have made us RATED the gold standard by which all other industry publications are judged. PRODUCT This reputation automatically transfers to our advertisers, making Airport Magazine the perfect platform for your company’s message. 75% 95% 78% consider the spend up to pass along advertising to be a one hour reading or email valuable source of each issue articles to product information coworkers 81% read all the ABOUT advertising OUR READERS 91% Airport Magazine boasts some have the of the most loyal readers in the authority world! Our readers are the to buy, upper-level management at recommend or specify some 850 airports. products and In fact, of our readers: services 86% use Airport Magazine to learn about airport 76% 89% prefer to read manage people industry a printed, hard or a department products copy magazine and services 2018 ADVERTISING OPPORTUNITY GUIDE 3 READER DEMOGRAPHICS PRINT ONLINE DIGITAL MOBILE Our readers include c● Airport Directors, Managers and CEOs — Top-level decision-makers the most influential c● Senior-level managers in airport operations, maintenance, security, concessions, environmental, IT, ARFF, safety and administration people in the airport c● Key aviation lawmakers on Capitol Hill industry: c● Government agencies, including FAA, DOT, TSA and DHS 89% 76% are mid- or prefer to 83% 60% senior-level 93% read a printed, 72% have looked have 11+ personnel rate Airport hard copy have visited up a company years Magazine as magazine a company’s as a result of airport very good or website as a of seeing its industry excellent result of an ad in Airport experience advertisement Magazine in Airport Magazine TOP-LEVEL c 56% Airport Executives DECISION-MAKERS c 20% Corporate Management READING AIRPORT c 11% Airlines MAGAZINE c 7% Officials (federal/state/local) c 4% Foreign Government c 2% Research and Education AIRPORT MANAGERS c 27% Operations READING AIRPORT c 23% Security MAGAZINE c 15% IT Technology c 14% Facilities and Maintenance c 10% Concessions c 7% Environmental c 4% Human Resources 4 2018 ADVERTISING OPPORTUNITY GUIDE 2018 ADVERTISING BASE RATES PRINT ONLINE DIGITAL MOBILE AAAE MEMBERSHIP 2018 BASE RATES DISCOUNT FOUR COLOR 1X 4X 6X 15% of gross to all active AAAE corporate members. Association member discount Back Cover $10,600 — — not available if advertising agency Inside Front commission applies. $8,750 — — Cover Inside Back COMMISSION DISCOUNT $7,700 — — Cover 15% of gross to accredited advertising agencies. Two-Page $11,000 $9,800 $8,600 SPECIAL SECTIONS Spread A special editorial supplement to Airport Magazine Full Page $7,550 $6,900 $6,050 is a powerful, effective way to place your story in 2/3 Page $6,050 $5,450 $4,600 front of leading airport executives and corporate professionals. Whether you are an airport that 1/2 Page $4,600 $4,050 $3,600 wants to increase its marketing initiatives or a company that wants to demonstrate its market- 1/3 Page $3,500 $3,250 $3,000 leading insight and expertise, an Airport Magazine Special Section will deliver your message to 1/6 Page $2,350 $2,000 $1,800 thousands of airport decision makers. The 1,000-piece bonus run allows you to distribute the section to whomever you choose. SPECIAL SECTIONS CUSTOM PAGE COUNT CUSTOM PRE-DESIGNED All design and editorial done by Airport Magazine, 8 Pages $15,000 $10,000 artwork supplied by client. 16 Pages $24,000 $16,000 PRE-DESIGNED ART All artwork and editorial supplied by client must be press-ready. Please see our digital specifications for details on file submission. Each Special Section will be an editorial supplement in an issue of Airport Magazine, and you also will 86% use receive 1,000 stand-alone copies of the Special Airport Magazine Section. Additional stand-alone copies may be to learn about purchased separately. industry products Published rates do not include charges and services. for additional work needed to prepare advertisements for printing. Preparation work performed by the publisher will be billed as an additional charge. 2018 ADVERTISING OPPORTUNITY GUIDE 5 2018 EDITORIAL CALENDAR PRINT ONLINE DIGITAL MOBILE FEBRUARY/MARCH APRIL/MAY JUNE/JULY TECHNOLOGY ISSUE AAAE ANNUAL CONCESSIONS AND Features will explore current CONFERENCE ISSUE NON-AERONAUTICAL and future technologies that This issue will focus on AAAE REVENUE ISSUE advance airport efficiency, and the 90th Annual AAAE This issue focuses on operations, safety and Conference and Exposition in concessions and other management goals. San Diego, California non-aeronautical revenue sources at airports such as c● P3s that Enable Airport c● Inside AAAE: Our Mission parking, special events, land/ Growth and Expansion and our Staff facility rentals, and more. c● New and Emerging Airport c● AAAE 2018 Buyers’ Guide c● Future of Airport Parking Technologies c● The Evolving Professional Revenues c● Technology to Improve the Relationship Between Customer Experience AAAE Airport Members and c● Building an Airport Advertising Revenue Stream c● Autonomous Baggage Corporate Members Handling c● GA Airports: Future Revenue c● Innovative Concessions Developments Using New Technologies DEADLINES: c● Property Management Tools Insertion Orders — 2/5/18 DEADLINES: to Increase Revenue Artwork Materials — 2/9/18 Insertion Orders — 3/7/18 Artwork Materials — 3/12/18 DEADLINES: BONUS DISTRIBUTIONS: Insertion Orders — 6/4/18 c● 52nd NEC/AAAE BONUS DISTRIBUTIONS: Artwork Materials — 6/8/18 International Aviation Snow c● 90th Annual AAAE Symposium Conference and Exposition BONUS DISTRIBUTIONS: c● AAAE/ACI-NA Airport c● AAAE Airport Geospatial c● AAAE Hub Airports Winter Customer Experience Technologies Conference Operations Conference Snow Academy Symposium c● AAAE International Airport c● AAAE Finance & Emergency Management c● Fourth Annual AAAE Airport Administration Conference Conference Innovation Forum c● 2018 Bird Strike Conference 87% rate the editorial as very good or excellent. 6 2018 ADVERTISING OPPORTUNITY GUIDE 2018 EDITORIAL CALENDAR PRINT ONLINE DIGITAL MOBILE AUGUST/SEPTEMBER OCTOBER/NOVEMBER DECEMBER/JANUARY AIRPORT SECURITY ARFF AND AIRFIELD AIRPORT ARCHITECTURE ISSUE SAFETY ISSUE AND ENGINEERING ISSUE Airport security procedures This issue will study airport Airport architecture/engineering and products are evaluated for emergency services, and development are reviewed, use inside the terminal and on including ARFF, SMS, and including methods, procedures the AOA. other emergency services and customer service. procedures. c● Security Checkpoint c● The Spaceport’s Place in the Advancements c● Emergency Management/ Airport Industry c● Cybersecurity — Financial Planning c● Airport Design
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