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Russia from Private TV Network to Public Media Holding

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CTC Media, Inc. Investor Presentation First Quarter 2013 Results A Leading Independent Broadcaster in Russia From Private TV Network to Public Media Holding Launch of CTC-international in Germany and the Baltics Telcrest Investments Limited acquired a 25% stake in СTС Media from Alfa Group Establishment of Story First CTC Media was content production founded as Story Modern Times Group Initial Public Offering company First Communications became a shareholder on NASDAQ Launch of CTC- of CTC Media international in Launch of Domashniy.ru USA women’s portal 1989 1994 2002 2005 2006 2008 2009 2010 2011 2012 Launch of CTC- international in Launch of CTC Launch of Acquisition of DTV Israel Launch of CTC- Network Domashny Network (rebranded to Peretz international in in 2011) Establishment of Kazakhstan, Kyrgyzstan, CTC Media’s Armenia, Georgia, Acquisition of internal advertising Azerbaijan, Thailand and Channel 31 in sales house uplink to HOT BIRD Kazakhstan and ‘Everest Sales’ launch of CTC Mega CTC and Domashny channel in Moldova Launch of received digital licenses Videomore.ru online content portal 2 We Fully Capture the Value Chain by Being a Vertically Integrated TV Broadcaster CTC – target audience All 10-45 Domashny – target audience Females 25-59 FREE-TO-AIR ( RUSSIA) Peretz – target audience All 25-49 Kazakhstan Channel 31 FREE-TO-AIR (CIS) Moldova СTС Mega CONTENT PRODUCTION Free-to-air Story First Production TV ad maket growth1 AD SALES Internal advertising sales house Everest International version of CTC channel CTC-INTERNATIONAL (PAY-TV) Various digital projects DIGITAL MEDIA Online video portal Videomore.ru Women’s portal Domashniy.ru 3 We Operate in Attractive Markets Russia Kazakhstan Population = 142 million Population = 16.3 million Armenia, Georgia, 2012 TV Ad Market = US$ 4.5 billion* 2012 TV Ad Market = US$ 135.5 million* Azerbaijan Russian-speaking population = 12.3 million Russian-speaking population=10.4 mln Kyrgyzstan Russian-speaking population = 2.5 million Thailand USA Russian-speaking tourists = 1.3 million (2012) Russian-speaking population = 3.5 million Israel Russian-speaking Germany population = 1.5 million Russian-speaking population = 6 million Moldova Since February 2012 Population = 3.6 million CTC-International 2012 TV Ad Market = US$ 16.7 million* is available on the HOT BIRDTM 8 satellite (W/E Europe, North Africa, Middle East and Central Asia Baltic states coverage) Russian-speaking population = 4 million Sources: Video International, Russian Association of Communications Agencies, ZenithOptimedia, CIA World Factbook, Rosstat, Russkiy Mir Foundation 4 Note: (*) All TV Ad Markets figures are net of VAT We Are the Largest Independent FTA-Broadcaster in Russia with Premium Audiences Combined audience shares, % (all 10-45 demographic) Maintained 2nd place 23.6 21.7 17.5 15.3 13.1 12.9 12.6 12.1 9.5 8.4 5.7 4.9 4.7 4.1 Q1 2012 Q1 2013 Gazprom-Media СTС Media VGTRK (Rossiya) Channel One National Media Group Prof-Media UTV Russia Holding Source: TNS Russia 5 Growth Company Operating in a Dynamic Market 6 Digitalization in Russia Is on Its Way First multiplex Second multiplex Third multiplex * Terms of tender to be announced in 2013 + 1public TV channel (to be launched in May 2013) + 1 vacant slot Available in 7 regions To be fully rolled-out (98% all-Russia penetration) by 2016 *Expected payment for digital transition in 2013 is 107.8 mln RUB (approximately $3 mln net of VAT) per channel . Fees payable to RTRS for 2014 and beyond will st be calculated on an annual basis according to rates that RTRS will set by October 1 of the prior year and will be impacted by the multiplex infrastructure roll-out. 7 Russian Ad Market Has Significant Potential for Further Development… Russian TV ad market was #9 in the world Free-to-air TV ad market growth1 and #5 in Europe in 20121… 62.1 298 22.2 257 263 219 15.3 186 bln 12.8 140 129 5.7 117 US $ 5.2 RUB bln RUB 109 4.7 4.6 4.5 96 95 42 2004 2008 2009 2010 2011 2012 TV Ad Market Total Ad Market …and is expected to become # 5 in the world 1 2 66.3 and #1 in Europe in 2014 Russian TV ad market forecast 22.4 18.2 275 15.2 5.9 5.9 5.3 bln 5.1 190 4.8 bln US $ 140 RUB 2012 2015F 2020F Note: All TV Ad Markets figures are net of VAT 8 Sources: (1) Zenith Optimedia, Company’s estimates (2) Video International …Due to Relatively Low Ad Spend as % of GDP and Underleveraged Consumer Ad spend as % of GDP¹ Retail and mortgage loans as % of GDP2 1.7 1.6 1.5 1.4 1.2 1.1 1.0 33% 0.9 0.9 1.0 18% 0.9 30% 0.8 0.8 0.7 0.7 0.6 0.6 0.6 0.5 0.5 0.5 0.4 18% 25% 20% 17% 13% 12% 6% 3% 3% UK USA Turkey Russia Russia Poland Austria Poland Ukraine Belgium Bulgaria Hungary Slovenia Germany Czech RepCzech Kazakhstan CEEAverage 2008 2012 Retail loans, % of GDP Mortgage loans, % of GDP Sources: (1) ZenithOptimedia, Company’s estimates (2) Eurostat, National Central Banks, 2012 9 TV Is the Most Attractive Advertising Medium in Russia FY 2011 cost per thousand in Russia (US$)² TV is the only medium with truly national reach TV 1.8 Important social and cultural platform More free-to-air networks than in other countries Radio 2.9 High quality free-to-air content offering Internet 4.9 Newspapers 5.4 Magazines 6.0 1 Ad spend in Russia by media segment (%) H1 2011 TV cost per thousand (US$)² 48% 46% 43% Russia 2.1 31% Asia 8.0 Western Europe 9.0 19% 18% 14% 13% Eastern Europe 11.0 6% 4% 1% 0.4% 2% North America 17.0 TV Internet Press Outdoor Radio Other 2004 2012 2020F Sources: (1) Russian Association of Communication Agencies, Video International (2) Initiative Media 10 Internet Consumption Is Growing… 2012: Russia is #1 in Europe by number of Internet users Increase of time spend online (hours per day) 68.0 67.5 3.1 2.9 2.7 52.7 52.2 2.4 2.3 2.1 36.5 1.7 0.9 0.7 0.5 Russia Germany UK France Turkey China Russia Brazil India USA Japan Internet users, mln 2009 2015E 2012: Internet Ad market growth in Russia (RUB, bln) 2012: Internet penetration by country 56 84% 83% 78% 42 27 48% 48% 40% 18 15 11 11% 2007 2008 2009 2010 2011 2012 UK Germany US Turkey Russia China India Sources: ComScore, Boston Consulting Group, Zenith Optimedia, AKAR, Mindshare Interaction, ITU 11 …but Not at the Expense of TV Usage TV Usage (Minutes per day, All 16+) 249 246 243 243 228 232 226 222 210 169 188 153 TV 142 133 134 170 Radio Internet Other 58 48 51 47 45 46 44 37 42 13 39 40 Minutes per day 5 5 6 23 2005 2006 2007 2008 2009 2010 2011 2012 Source: TNS Gallup Media, Russia 12 We Continue to Deliver Strong Top and Bottom-line Growth… 280 256 805 247 45% 766 250 730 41% 220 221 680 39% 38% 211 38% 41% 200 37% 574 174 532 35% 32% 32% 32% 150 427 104 273 100 25% 71 26% 26% 27% 181 50 22% 21% 16% 21% 20% 16% US $ mln US $ US $ mln US $ 0 15% 2004 2005 2006 2007 2008** 2009** 2010 2011** 2012** 2004 2005 2006 2007 2008** 2009** 2010 2011** 2012** (Comparable-basis) total operating revenues*** OIBDA* OIBDA margin*, % Peers average OIBDA margin****,% Notes: (*) OIBDA is defined as operating income before depreciation and amortization (exclusive of amortization of programming and sublicensing rights. OIBDA margin is defined as OIBDA divided by total operating revenues. Both OIBDA and OIBDA margin are non-GAAP financial measures (see reconciliations on page 44) (**) 2008 OIBDA and OIBDA margin are adjusted to exclude a $232.7 million charge arising from the impairment of the intangible assets of DTV Group in Russia, Channel 31 in Kazakhstan and a broadcasting group in Moldova; 2009 OIBDA and OIBDA margin are adjusted to exclude an $18.7 million charge arising from the impairment of the broadcasting licenses in Russia and a $28.6 million stock-based compensation expense recognized in conjunction with the previously announced settlement by CTC Media of litigation brought by it against its former CEO; 2011 OIBDA and OIBDA margin are adjusted to exclude a $106.4 million charge arising from the impairment of several regional broadcasting licenses and the Peretz Network goodwill; 2011 OIBDA and OIBDA margin are adjusted to $82.5 million non-recurring charge arising from the impairment of analog broadcasting licenses (see reconciliations on page 42-43) (***) Comparable-basis operating revenues are non-GAAP financial measures provided in order to facilitate period-to-period comparisons of CTC Media’s results following the implementation of the new model of advertising sales starting from 2011 (see reconciliations on page 44) (****) Following companies are included in European peers average OIBDA margin calculations: CME, TVN, S.A. Modern Times Group, Antena3, ITV plc, Metropole Television, Mediaset, ProSiebenSat, Mediaset Espana, TF1 13 …and to Diversify Our Lines of Business 69% 15% 11% 2004 Q1 2013 Sublicensing 2% Channel 31 2% Digital Media 0.5% CTC- International 0.5% Russian FTA Russian FTA Broadcasting Broadcasting 100% 95% 14 Strategic Focus on Long-Term Growth and Diversification 15 We Have Clear Strategic Priorities • Build library DISTRIBUTION PLATFORMS: • Enhance existing platforms • Stabilize audience • Develop in-house share production Improve audience • profile • Invest in ideas development female portal • Increase production comedy portal Grow audience volumes • and market shares • Develop distribution • Create strong brands collaboration (VK, Youtube) CIS • Be available on all screens Grow audience • and market shares DIVERSIFICATION: CONTENT • iVas on existing platforms • Games Up to 20% Expand to markets • • Transmedia branded with Russian- entertainment content speaking audiences CONTENT DIGITAL MEDIA DIGITAL of CTC Media channels’ programming grid (from ~10% in 2012) BROADCASTING Content is king….
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