THE COFFEE IS WHAT MAKES THE DIFFERENCE. The quality of a Lavazza coffee, Capsules compatible with Nespresso® domestic machines. Nespresso® is a mark of a third party without any link with Luigi Lavazza S.p.A. partyLavazza without any link with Luigi is a mark of third Nespresso® domestic machines. with Nespresso® Capsules compatible

* in a Nespresso®* compatible capsule. 120 YEARS OF HISTORY MAKE THE DIFFERENCE.

Since 1895, Lavazza has been feeding a tradition made of experience and constant efforts in selecting coffee and the art of blending: indeed, over 120 years ago, Luigi Lavazza invented the concept of blend, meaning the art to combine different coffee qualities.

CONSTANT SEARCH OF QUALITY MAKES THE DIFFERENCE.

The new Nespresso®* compatible capsules are the result of Lavazza’s innovation and dedication to quality: noble and dark roasting, velvety grinding and the special Aroma Safe AROMA SAFE CAPSULES. NOBLE AND DARK ROASTING. technology that maintains freshness, flavour and quality The new Nespresso®* compatible capsules are The roasting method, specifically studied typical of Lavazza coffee. Lavazza asserts itself once again as sealed and packed in a protective atmosphere. by Lavazza, optimises times and temperatures, An innovative technology that maintains by only extracting the most noble coffee aromas. ambassador of Italian taste and style worldwide, presenting an freshness of the coffee, as in a pack just The dark roasting colour confers persistence innovative product 100% Made in Italy, from the blending of opened, preserving taste and quality. to the aftertaste of each blend. coffee to the production of capsules.

Capsules compatible with Nespresso® domestic machines. Nespresso® is a mark of a third party without any link with Luigi Lavazza S.p.A. Lavazza party without any link with Luigi is a mark of third Nespresso® domestic machines. with Nespresso® Capsules compatible * VELVETY GRINDING. 100% MADE IN ITALY. The homogenous coffee grinding allows a Over 120 years of Lavazza’s experience, for a capsule smooth and regular extraction, exalting intense 100% Made in Italy: from design to production, from aromas and preserving the flavour richness, blending to grinding. The new Nespresso®* compatible to ensure an optimal result in the cup. capsule is another Italian masterpiece created by Lavazza. THE PACK MAKES THE DIFFERENCE: ...IMMEDIATE AND AMONG THE MOST COMPACT PRECIOUS AND EXTREMELY APPEALING... ON THE MARKET.

A brand renowned worldwide, an identity that immediately BRANDING: a clear visibility stands out on the shelf. The new Nespresso®* compatible of Lavazza Identity capsule packaging by Lavazza stands out for the precious SKU INDENTIFICATION: 1 color by sku. Italian Sku Name finishes and strong Lavazza personality, thanks to the linked to the blend presence of the distinctive Aroma Mark: a visual sign that in its graphic evolution, has been accompanying Lavazza’s history since the beginning. INTENSITY LEVEL: in a central position THE AROMA MARK: the Lavazza personal statement in THE NOBLE DARK ROAST: the Nespresso®* type of roasting THE AROMA MARK EVOLUTION compatible segment

THE AROMA SAFE CAPSULE: the capsule technolgy COMPATIBLE WITH NESPRESSO®*: multilanguage message 1946 1986 1991 1992 2015 2016 easy to decode

An extremely compact pack, featuring simple and immediate graphics that guide the consumer’s decision and the blend selection: *Capsules compatible with Nespresso® domestic machines. Nespresso® is a mark of a third party without any link with Luigi Lavazza S.p.A. a choice that combines service, practicality and high profitability. A COFFEE OF A COFFEE OF A COFFEE OF RICH FLAVOUR A COFFEE OF A COFFEE OF 5 DIFFERENT INTENSE FLAVOUR. BALANCED FLAVOUR. WITHOUT CAFFEINE**. AROMATIC FLAVOUR. LIGHT FLAVOUR. BLENDS, ONE UNIQUE PLEASURE. Lavazza has embodied all its quality and know-how into these products, creating a selection of 5 blends. Three blends, including one decaffeinated, for espresso lovers (40 ml*) and 2 long coffees (110 ml*) for those who prefer to enjoy their coffee in a mug.

ESPRESSO ESPRESSO ESPRESSO LUNGO LUNGO DECISO ARMONICO DECAFFEINATO RICCO AVVOLGENTE LEGGERO INTENSITÀ 10 INTENSITÀ 8 INTENSITÀ 6 INTENSITÀ 5 INTENSITÀ 4

COFFEE ORIGINS Coffees from the Precious origins from Brazil Arabica coffees from Brazil Coffees from Central-South Arabica coffees from Central-South America and Central-South America. and South-East Asian America, Arabica from Africa Brazil and washed Arabica and South-East Asia. Robusta qualities. and South-East Asia. from Africa.

ORGANOLEPTIC EXPERIENCE A blend with an intense A blend with a rounded A full- bodied blend with a A velvety blend with a A blend with a delicate flavour and precious velvety flavour and enveloping sweet and rounded flavour full-bodied rounded flavour, and aromatic flavour and and wood notes. notes of roasted cereals and soft velvety crema. precious cocoa notes extraordinary fruity and caramel. and spicy nuances. and floral notes. *Recommended dose. **Caffeine content not higher than 0,10%. lavazza.com