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Smoother everyday life. Strategy 2018-2020 Postal & logistics service provider

Parcels and e-commerce Postal Services Freight & transport In-house logistics

Logistics services in Food logistics Home services Warehousing Software solutions Russia and in Baltics

2 Posti strategy 2018-2020 Key market changes

1. Retail transformation is accelerating.

2. E-commerce growth drives parcel growth.

3. Competition continues in logistics and in mail. 4. Mail volume decline will accelerate in the coming years.

5. Digitalization enables new services and changes consumer expectations.

3 Posti strategy 2018-2020 Growth of e-commerce continues to bring opportunities in the future

4 Posti strategy 2018-2020 Competition is fierce: domestic and international players

Superior Customer Experience in all businesses is vital

Freight & Correspondence Supply chain Buyer Supplier & press solutions Packages Service point Ecosystem

5 Posti strategy 2018-2020 Everyday life changes – at home, at work, and in between

Availability and My Speed and location of wellbeing concept of time – services faster instant

Transportation – who will own a Work life & car in the future? gig economy Concept of location – everything to home or my choice Fast & easy, mobile, personal Use of technology. Automation increases

6 Posti strategy 2018-2020 Posti Group strategy How do we win together?

7 Posti strategy 2018-2020 Posti’s strategy 2018-2020 builds on four Must-Win Battles…

8 Posti strategy 2018-2020 ” We are where our customers are. We make everyday smoother for our customers now and in future.

Our four Must Win Battles are: Win e-commerce play, Keep mail relevant to customers, Renewing our service culture, Digitally powered to secure Your service delivery.”

9 Posti strategy 2018-2020 Posti to open 1 000 new parcel lockers in 2018

Posti’s parcel lockers 2010-2018 Number of parcel lockers in European postal companies pcs. The amount of parcel moved through parcel 1600 lockers in 2017 +48 % 1500 DHL 3000 1400 Posti Group 501 PostNord 470 1200 () 276 1000 (France) 270 (Belgium) 150 800 Post 111 79 600 460 480 27 400

200 130 Source: IPC, postal companies’ web sites, latest available information 0 0 2010 2012 2014 2016 2018

10 Posti strategy 2018-2020 Keep mail relevant – we track digitally every addressed delivery

• STEP 1: Digital tracking of addressed letters, magazines and advertisements for Posti’s internal use in 2018.

• STEP 2: Extending the service and designing tracking visibility for customers.

10 billion digital traces per year

Tracking items Improved A digital Ability to react Visibility of in sorting, quality and idetifier for quickly to shipments for transport customer deliveries deviations customers and distribution experience

11 Posti strategy 2018-2020 Renewing service culture – tools for a new way of working

• Training employees for a new kind of service company's work culture and the creation of customer experience • PoMo Posti Mobile: In the coming year 8 000 delivery employees will have better digital tools

12 Posti strategy 2018-2020 Digitalization of services eases the everyday life of our customers

Digital services Productivity and Even better customer quality service Real-time track & trace PoMo for freight delivery, Automatized customer dialogue Change on-the-fly subcontractors and staff Machine learning solutions for Netposti deviation handling Analytics for everyday Virtual assistants Smartpost network management

13 Posti strategy 2018-2020 In 2020 Posti will be customer-oriented and profitable logistics and postal services company

14 Posti strategy 2018-2020 15 Posti strategy 2018-2020