2018 GAME PLAN REPORT TO THE COMMUNITY OUR MISSION HISTORY

The Central Florida Sports Commission strategically Celebrating our 25th Anniversary in 2017, CFSC has hosted or co-hosted solicits, creates and supports sports related events more than 1,200 events in Central Florida with a total economic impact and businesses that enhance our community’s exceeding $1.4 billion in direct spending within our community. economy.

SENIOR STAFF MEMBERS LAKE 261 EVENTS + SEMINOLE 257 EVENTS POSSESS 65+ YEARS OF 1,240 ORANGE 240 EVENTS $1.4 BILLION OSCEOLA 284 EVENTS COMBINED SPORTS EXPERIENCE ECONOMIC IMPACT VOLUSIA 206 EVENTS

STRATEGY THE “WHY”

Our strategy for growing sports The Central Florida Sports tourism and enhancing the Commission has a two- economy within the Central tier approach to evaluating Florida region includes the opportunities: following approach: > Revenue Generation Criteria for > Evaluate and decide whether to Consideration: pursue and renew events • Attraction Tickets > Bid on new event opportunities • Event Risk/Reward • Event Management Fees > Create new owned and • Room Night Generation operated events (i.e. Celebrating • Hotel Commissions Women in Sports) • Public and Private Funding

> Advocate for the strategic > Non-Revenue Criteria for HIGHLY DEDICATED development of sports Consideration: infrastructure • Exposure and Branding for PROFESSIONAL STAFF the Region Civic Pride TEAM INDUSTRY EVENT ALMANAC

The Central Florida Sports Commission has assembled an The Central Florida Sports IN NOVEMBER 2017, impressive lineup of statewide and regional partners who are Commission will compile and united in their goal to drive economic development for our track a book of business for 2018 ORLANDO WAS SELECTED community through sports tourism. As the CFSC Staff and Board and beyond thru the following: of Directors implement our business development plans, these AS 1 OF 32 HOST CITY partners will play a key role in our success. > Prospected Events CANDIDATES FOR THE > Contracted Events 2026 FIFA WORLD CUP > Event Almanac UNITED BID OUR NETWORK INCLUDES A DIVERSE REPRESENTATION > Stakeholders Event FROM THE CENTRAL FLORIDA REGION Calendars

City of Orlando Institutional/Collegiate Partners Lake County Media Outlets Orange County National Governing Bodies Osceola County Professional Sports Franchises Seminole County Sports Venues Chambers of Commerce Tourism Community MARKETING Corporate Community Transportation and Logistics Community Event Planning and Marketing Agencies Youth Sports Organizations The CFSC will update an integrated marketing and communications plan for 2018 by focusing on the following:

As the CFSC implements our business development plans, each PUBLIC VIDEO PRINTED SOCIAL MEDIA of the following groups will play a key role in our success: COLLATERAL RELATIONS > CFSC Staff

> CFSC Board of Directors and Advisory Board

> Funding Partners WEBSITE / TICKET SALES GUERILLA > Regional Stakeholders and Corporate Partners TESTIMONIALS BRANDING STRATEGY MARKETING BUSINESS DEVELOPMENT As the CFSC looks towards driving more sports related events and business to the Orlando area in the future, we will segment our business SEGMENTATION plan in the following areas.

CATEGORY MARQUEE NCAA / COLLEGIATE OLYMPIC YOUTH / AMATEUR

Special Olympics 2022 Olympic Trials: World Cup 2026 > 2020 WrestleMania > 2022 MLS All Star Game National Championships PRIMARY National Championships > 2024 International Soccer Regional Tournaments Conference Championships > 2026 TARGETS International Rugby Showcases > 2028 NBA All Star Game National Championships U.S. Davis Cup/Fed Cup Made for TV Events

Annual Meetings Annual Meetings Annual Meetings ADDITIONAL Annual Meetings Spring Training Regional Qualifying Events State Championships OPPORTUNITIES Created Events Training Sites Camps/Clinics

CFSC Board of Directors CFSC Advisory Board Executives by Sport (Team and League) U.S. Olympic Committee/Colorado Springs Association Presidents Committee Members Local CEOs and Community Leaders Executive Directors for the National Regional/State Directors NCAA Staff Government Officials Governing Bodies NCAA Leadership (Coaches) Local NCAA Presidents/Athletic INFLUENCERS Tourism/Hospitality NGB Board Members National Governing Bodies Directors Local/NCAA Presidents and Athletic International Olympic Committee Florida High School Athletic Association Conference Staff and Coaches Directors Host City Local Organizing Committee High School Atheltic Directors/Coaches Venue Operators Local Organizing Committee Leadership

Tradeshows/Conventions: NACDA Convention Industry Events/Conferences U.S. Olympic Committee Visits > NASC Symposium – April NCAA Convention League Meetings Tradeshows > Connect – August Conference Annual Meetings Championship Site Visits Olympic Assembly > SPORTS – September NETWORKING NCAA Headquarters League Offices Host City Committees > TEAMS – October Championship Site Visits TV Networks Sports Specific Annual Meetings FHSAA Headquarters College Campuses/Conference Offices Coaches Conventions NO ONE KNOWS HOW TO ROLL OUT THE RED CARPET BETTER THAN OUR FRIENDS RIGHT HERE IN CENTRAL FLORIDA.

$181.5 MILLION GENERATED IN ECONOMIC IMPACT FOR THE ORLANDO REGION, MARKING A NEW RECORD FOR WWE AND WRESTLEMANIA VINCE MCMAHON CHAIRMAN AND CEO, WORLD WRESTLING ENTERTAINMENT

WRESTLEMANIA 33 – CAMPING WORLD STADIUM, CITY OF ORLANDO 100K+ FANS IN TOTAL ATTENDANCE AT WE ARE ONE OF A FEW NCAA DI MEN’S BASKETBALL SELECT CITIES CHAMPIONSHIP IN ‘14 & ‘17 TO HOST 5 NCAA CHAMPIONSHIPS IN 2017

2017 NCAA DIVISION III MEN’S GOLF CHAMPIONSHIP – 2017 NCAA DIVISION I MEN’S BASKETBALL CHAMPIONSHIP – MISSION INN RESORT AND CLUB, LAKE COUNTY AMWAY CENTER, CITY OF ORLANDO UNITED STATES VS PANAMA WORLD CUP QUALIFIER MATCH GENERATED 5.8+ MILLION IN NATIONAL VIEWERSHIP 1.9+ MILLION ECNL’S SHOWCASE ATTRACTS IN LOCAL VIEWERSHIP 150+ TEAMS IN FRONT OF A SELLOUT NATIONWIDE IN BOTH THE CROWD OF 25,303 GIRLS AND BOYS DIVISIONS

UNITED STATES VS PANAMA 2018 FIFA WORLD CUP QUALIFIER MATCH – 2016 GIRLS ECNL FLORIDA – SYLVAN LAKE PARK, SEMINOLE COUNTY ORLANDO CITY STADIUM, ORANGE COUNTY + 32 TOP TEAMS 27VENUES READY TO HOST MARQUEE AND WORLDWIDE CHAMPIONSHIP EVENTS COMPETED IN THE 2017 365 DAYS PER YEAR CALL OF DUTY WORLD

LEAGUE CHAMPIONSHIPS CITY OF ORLANDO/ORANGE COUNTY Amway Center, Camping World Stadium, CFE Arena, Orange County FOR THE FIRST TIME Convention Center, Orlando City Stadium, Spectrum Stadium, USTA National Campus, YMCA Aquatic Center ON THE EAST COAST LAKE COUNTY Clermont Boathouse, Hickory Point Beach Volleyball Complex, Mission Inn Resort & Club, National Training Center, The Big House OSCEOLA COUNTY Austin-Tindall Regional Park, ESPN Wide World of Sports Complex, Kissimmee Lakefront Park, Omni Orlando Resort at ChampionsGate, Osceola County Softball Complex, Osceola County Stadium and Sports Complex, Osceola Heritage Park, Reunion Resort SEMINOLE COUNTY Boombah Sports Complex, Boombah Soldiers Creek Park, Sanlando Park, 2017 CALL OF DUTY WORLD LEAGUE CHAMPIONSHIP – Seminole Soccer Complex, Seminole Softball Complex, Sylvan Lake Park AMWAY CENTER, CITY OF ORLANDO We have demonstrated once again that Orlando is the premier sports destination in the country. Amway Center played host to six NCAA Division 1 Men’s Basketball Championship games, we garnered an unprecedented $181 million in economic impact in our community from Wrestlemania 33 and for the 10th year hosted the Florida High School Athletic Association Football Finals. This could not have been made possible without our partners at the Central Florida Sports Commission. MAYOR BUDDY DYER CITY OF ORLANDO

The Central Florida Sports Commission is a trusted and valuable partner in staging NCAA championships. From quality venues to even better people, the experiences for our student-athletes and fans are always of the highest quality. We know when working with the Central Florida Sports Commission that our event will be delivered on budget and with great professionalism so we look forward to many more return trips to Central Florida. JEFF JARNECKE FORMER NCAA DIRECTOR OF CHAMPIONSHIPS AND ALLIANCES

The Sports Commission really is a great benefit to our community and improves the quality of life for all of our residents. ALEX MARTINS CEO, ORLANDO MAGIC

Over the past few years, the Central Florida Sports Commission has become an industry leader in the sports community. Our experiences have been nothing but positive and we look forward to continuing our relationship into the future. TOM PINGEL SENIOR DIRECTOR, USA VOLLEYBALL

CREATED LOCALLY BY THE TEAM AT