Transportation

ESCONDIDO FACT SHEET

The Project »» Signal Priority: Signal priority allows North County Transit District (NCTD) Route buses running behind schedule to 350 is a six-mile local bus route serving major receive a slight extension of a green activity centers in the City of Escondido. light or a shortening of a red light Fifteen-minute service runs from the Escondido by adjusting signal timing/phasing. Transit Center, along the Escondido Boulevard Signal priority equipment has been business corridor to Bear Valley Parkway installed on all Route 350 buses and and Westfield North County Shopping Mall, at each intersection along the route on NOTE: the color is pantone “reflex blue” terminating at the future Interstate 15 Del Valley Parkway, 2nd Avenue, Escondido Process equivalent: C= 100 M=73 Y=0 Lago Bus Rapid Transit (BRT) Station. San K=2 Boulevard, and Bear Valley Parkway. Pasqual High School and Bear Valley This corridor is the region’s first fully Middle School are located along the operational signal priority route. corridor. The route carries more than »» Bus Stop Improvements: Bus stops were 2,500 passengers each weekday. consolidated from the existing 31 stops to 25 stops, decreasing bus dwell times. The Escondido Rapid Bus Transit New benches, shelters, and electronic Priority Concept Study was approved signage indicating the arrival of the next by NCTD, SANDAG, and the City BREEZE Rapid bus have been installed of Escondido in 2006. The study at key locations. Many of the new evaluated implementing the Rapid shelters are lighted using solar power. Bus concept into Route 350 in And BREEZE Rapid buses have a unique order to improve travel time and look so riders can identify them as they reliability issues caused by traffic approach. Transit Priority Measure congestion, bunching of buses due »» Queue Jumpers (Bus Lane) to congestion, missed transfers, lack of bus Project Benefits stop amenities, heavy school boardings, and Implementation will improve travel times, roadway network constraints. reliability, and operations. A 16 percent time savings from the initial improvements Improvements The Route 350 service has now been rebranded is expected. Vehicular traffic will not incur as BREEZE Rapid. Based on the initial concept negative impacts as a result. This will provide study, three improvement projects are now an overall enhanced transit rider experience completed: and create a blueprint for future Rapid Bus »» Queue Jumpers: A queue jump is a projects throughout the region. special bus lane that is used prior to an intersection, allowing the bus to bypass traffic delayed or stacked up at the 401 B Street, Suite 800 intersection. A queue jump lane along San Diego, CA 92101 Valley Parkway at Centre City Parkway is (619) 699-1900 Fax (619) 699-1905 now open. Additional queue jump lanes www.sandag.org are envisioned at Bear Valley Parkway and Las Palmas Avenue. (Continued on reverse) Escondido 2ND VALLEY Transit BREEZE Rapid Center

JUNIPER ESCONDIDO Bus Lane

Transfer to BREEZE Rapid Stop SPRINTER 9TH and BREEZE BREEZE Rapid Stop with Digital Message Sign

9TH 17TH

Park & Ride FELICITA

SUNSET

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Bear Valley Middle School

Kit Carson Park San Pasqual High School

SAN PASQUAL Del Lago Transit Station Westfield Transfer to North County 0 0.5 mile MTS Route 20 Shopping Mall

Escondido BREEZE Rapid corridor

New Westfield North County Shopping Mall transit stop June 2011