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OLD-SCHOOL OPERATION from Humble Origins, the Peña Family Built a Nearly 60-Year-Old Business Based on Basics Page 14 Exclusively serving plumbing contractors and franchisees | plumbermag.com March 2021 OLD-SCHOOL OPERATION From humble origins, the Peña family built a nearly 60-year-old business based on basics Page 14 On The Road REFERRAL PROGRAMS CAN HELP CUSTOMERS, AND YOUR COMPANY Page 24 In The Shop TIME TO GO GREEN WITH NEW COMPANY VEHICLES Page 28 THE ULTIMATE PIPE COATING PACKAGE QUIK-COATING SYSTEM FOR DRAIN, WASTE AND VENT PIPES RESTORE YOUR PIPES TO LIKE NEW CONDITION PERFECT FOR 2”-16” PIPES EVERY SYSTEM INCLUDES HANDS-ON TRAINING! 100’ INSPECTION CAMERA This affordable inspection camera is portable, flexible and GREAT on smaller diameter pipes. RENSSI HIGH-SPEED DRAIN CLEANING MACHINE 3-CHAIN CHAIN KNOCKER The perfect match for our Quik-Coating System, TOP CHOICE FOR PLUMBERS/DRAIN CLEANERS excellent for cleaning & prepping pipes. Pls_Quik-Coating.indd 1 1/26/21 10:08 AM THE ULTIMATE PIPE COATING PACKAGE QUIK-COATING SYSTEM FOR DRAIN, WASTE AND VENT PIPES RESTORE YOUR PIPES TO LIKE NEW CONDITION PERFECT FOR 2”-16” PIPES EVERY SYSTEM INCLUDES HANDS-ON TRAINING! 100’ INSPECTION CAMERA This affordable inspection camera is portable, flexible and GREAT on smaller diameter pipes. RENSSI HIGH-SPEED DRAIN CLEANING MACHINE 3-CHAIN CHAIN KNOCKER The perfect match for our Quik-Coating System, TOP CHOICE FOR PLUMBERS/DRAIN CLEANERS excellent for cleaning & prepping pipes. Pls_Quik-Coating.indd 1 1/26/21 10:08 AM CONTENTS March 2021 From the Editor: 8 Looking for Improvement Take time to work with your team one-on-one to build a love and dedication to the industry and your company. - By Cory Dellenbach @plumbermag.com 10 Check out our exclusive online content. Profile: 14 Old-School Operation From humble origins, the Peña family built a nearly 60-year-old business based on basics. - By Ken Wyscoky On The Road: 24 Very Verbal Marketing Revenue-boosting referral program urges customers to become blabbermouths. - By Ken Wysocky Smart Business: 32 Focusing on Your Website There are some basic necessities that any plumbing company should have prominently displayed on its website. - By Alicia Johnston Industry Insider: 28 34 The Importance of Brand Consistency Keeping elements consistent in advertising will Embracing Green allow customers to easily recognize your plumbing company. SHOP CNG, electric vehicles provide - By Anthony Pacilla options for plumbers looking to In the become more environmentally Product Focus: friendly and see cost savings. 36 Pipeline and Lateral Rehabilitation - By Craig Mandli - By Tim Dobbins Case Studies: Exclusively serving plumbing contractors and franchisees | plumbermag.com March 2021 On the Cover 40 Pipeline and Lateral Rehabilitation Valley Plumbing, Heating & Cooling - By Craig Mandli plumbing technician Jake Johnson uses a pipe wrench to tighten a gas piping union Industry News OLD-SCHOOL on a chile seed dryer. Johnson has worked 42 OPERATION From humble origins, the for the company for 25-plus years. The Peña family built a nearly Product News: 60-year-old business based on basics Page 14 company was founded in 1963 by Raul 44 Product Spotlight: Camera ideal for Peña and is now operated by Raul’s son small-diameter pipe inspection On The Road Steve. The company services an area 15 REFERRAL PROGRAMS CAN HELP CUSTOMERS, AND YOUR COMPANY Page 24 In The Shop miles around Mesilla, New Mexico. - By Tim Dobbins TIME TO GO GREEN WITH NEW COMPANY VEHICLES Page 28 (Photography by Brian Kanof) Calendar Coming Next Month - 48 Inspection, Location and Leak Detection Plumber Profile: Kegonsa Plumbing (Madison, Wisconsin) Industry Insider: Randy Lorge On The Road: Coming Up With Company Names 4 CONTENTS March 2021 From the Editor: 8 Looking for Improvement Take time to work with your team one-on-one to build a love and dedication to the industry and your company. - By Cory Dellenbach @plumbermag.com 10 Check out our exclusive online content. Profile: 14 Old-School Operation From humble origins, the Peña family built a nearly 60-year-old business based on basics. - By Ken Wyscoky On The Road: 24 Very Verbal Marketing Revenue-boosting referral program urges customers to become blabbermouths. - By Ken Wysocky Smart Business: 32 Focusing on Your Website There are some basic necessities that any plumbing company should have prominently displayed on its website. - By Alicia Johnston Industry Insider: 28 34 The Importance of Brand Consistency Keeping elements consistent in advertising will Embracing Green allow customers to easily recognize your plumbing company. SHOP CNG, electric vehicles provide - By Anthony Pacilla options for plumbers looking to In the become more environmentally Product Focus: friendly and see cost savings. 36 Pipeline and Lateral Rehabilitation - By Craig Mandli - By Tim Dobbins Case Studies: Exclusively serving plumbing contractors and franchisees | plumbermag.com March 2021 On the Cover 40 Pipeline and Lateral Rehabilitation Valley Plumbing, Heating & Cooling - By Craig Mandli plumbing technician Jake Johnson uses a pipe wrench to tighten a gas piping union Industry News OLD-SCHOOL on a chile seed dryer. Johnson has worked 42 OPERATION From humble origins, the for the company for 25-plus years. The Peña family built a nearly Product News: 60-year-old business based on basics Page 14 company was founded in 1963 by Raul 44 Product Spotlight: Camera ideal for Peña and is now operated by Raul’s son small-diameter pipe inspection On The Road Steve. The company services an area 15 REFERRAL PROGRAMS CAN HELP CUSTOMERS, AND YOUR COMPANY Page 24 In The Shop miles around Mesilla, New Mexico. - By Tim Dobbins TIME TO GO GREEN WITH NEW COMPANY VEHICLES Page 28 (Photography by Brian Kanof) Calendar Coming Next Month - 48 Inspection, Location and Leak Detection Plumber Profile: Kegonsa Plumbing (Madison, Wisconsin) Industry Insider: Randy Lorge On The Road: Coming Up With Company Names ADVERTISER INDEX ALLAN J. COLEMAN Mark’s Plumbing Parts ...... 26, 33 SINCE 1905 Allan J. Coleman Co.............. 31 Exclusively serving plumbing contractors and franchisees MaxLiner USA.................. 19 Published monthly by COLE Publishing, Inc. Your Equipment SUPERSTORE Since 1995 McCormick Systems, Inc........ 48 1720 Maple Lake Dam Rd., PO Box 220 Amazing Machinery, LLC......... 13 Three Lakes, WI 54562 American Jetter............... 48 Call toll-free 800-257-7222 Outside of U.S. or Canada call 715-546-3346 Arctic Blaster, Inc.............. 48 Mon.- Fri., 7:30 a.m.-5 p.m. CST Nexstar Network, Inc............ 22 Website: www.plumbermag.com Email: [email protected] | Fax: 715-546-3786 Bradford White Water Heaters.... 27 NuFlow Technologies............ 11 BrassCraft Mfg. Co............... 23 SUBSCRIPTION INFORMATION: A one-year (12-issue) subscription BRIGHT DYES - to Plumber in the United States or Canada is free to qualified subscribers. A qualified subscriber is any individual or Division of Kingscote Chemicals . 48 company in the United States or Canada that is involved in Picote Solutions................ 22 the inspection, cleaning, repair and installation of residential and commercial sewer lines. Non-qualified subscriptions are available at a cost of $60 per year in the United States and Canada/Mexico. Subscriptions to all other foreign countries Cam Spray.................... 41 cost $80 per year. To qualify, visit www.plumbermag.com/ order/subscription or call 800-257-7222. Pipe Lining Supply............... 2 Our subscriber list is occasionally made available to carefully selected companies whose products or services Central Oklahoma Winnelson.... 26 may be of interest to you. Your privacy is important to us. If you prefer not to be a part of these lists, please contact Holly Pulsar 2000, Inc. ............... 17 at [email protected]. Rinnai America Corp.............. 7 CLASSIFIED ADVERTISING: RATE: No Photo Classified $25 for 20 words, each additional word $1. All classified advertising Duracable Manufacturing Co..... 43 Service Nation/Roundtable. .12 must be PAID IN ADVANCE. DEADLINE: Classifieds must be received by the first of the month for insertion in the next Flows.com.................... 50 SharkBite (RWC)................ 21 month’s edition. PHONE-IN ADS ARE NOT ACCEPTED. Ads may be faxed only when charging to MasterCard, VISA, Amex or Discover. Please supply all credit card information with faxed ads. Be sure to include your phone number (with area code) in your ad. Make checks payable to COLE General Pipe Cleaners, Spartan Tool LLC................. 5 Publishing Inc. and mail with classified ad to the address div. of General Wire Spring...... 52 above. CLASSIFIED ADVERTISING APPEARS NATIONWIDE Superior Signal Company LLC ... 48 AND ON THE INTERNET. Not responsible for errors beyond first insertion. Our products are cutting edge. DISPLAY ADVERTISING: Contact one of our sales staff at 800- Trojan Worldwide, Inc............ 51 994-7990. Publisher reserves HammerHead Trenchless....... 47 the right to reject advertising Our programs, even sharper. that in its opinion is misleading, unfair or incompatible with the Ann Richmond Winnie May character of the publication. TRY TEK Machine Works, Inc...... 12 Viega.......................... 9 REPRINTS AND BACK ISSUES: Visit www.plumbermag.com HotJet USA...................... 3 for options and pricing. To order reprints, call Jeff Lane at Walton Company............... 33 800-257-7222 (715-350.8447) or email jeff.lane@ colepublishing.com. To order back issues, call Holly SM WEQ Fair...................... 49 at 800-257-7222 (715.350.8424) or email Every. Detail. Matters. [email protected]. WWETT Show ................. 30 We take painstaking e orts to provide only the highest quality products. IPP Solutions, LLC............... 35 CONTROLLED CIRCULATION: 22,000 per month Classifieds . 46 This figure includes both U.S. and international distribution. But that’s just the beginning. The same attention we give to creating a healthier way of living® is also applied to the Rinnai PRO Network. © 2021 COLE PUBLISHING INC. From loyalty point rewards to 24/7 real-time tech support to qualifi ed Eat. No part may be reproduced without permission of the publisher. leads and marketing help for growing your business, we’re redefi ning a Sleep.
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