Exclusively serving plumbing contractors and franchisees | plumbermag.com March 2021 OLD-SCHOOL OPERATION From humble origins, the Peña family built a nearly 60-year-old business based on basics Page 14 On The Road REFERRAL PROGRAMS CAN HELP CUSTOMERS, AND YOUR COMPANY Page 24 In The Shop TIME TO GO GREEN WITH NEW COMPANY VEHICLES Page 28 THE ULTIMATE PIPE COATING PACKAGE QUIK-COATING SYSTEM FOR DRAIN, WASTE AND VENT PIPES RESTORE YOUR PIPES TO LIKE NEW CONDITION PERFECT FOR 2”-16” PIPES EVERY SYSTEM INCLUDES HANDS-ON TRAINING! 100’ INSPECTION CAMERA This affordable inspection camera is portable, flexible and GREAT on smaller diameter pipes. RENSSI HIGH-SPEED DRAIN CLEANING MACHINE 3-CHAIN CHAIN KNOCKER The perfect match for our Quik-Coating System, TOP CHOICE FOR PLUMBERS/DRAIN CLEANERS excellent for cleaning & prepping pipes. Pls_Quik-Coating.indd 1 1/26/21 10:08 AM THE ULTIMATE PIPE COATING PACKAGE QUIK-COATING SYSTEM FOR DRAIN, WASTE AND VENT PIPES RESTORE YOUR PIPES TO LIKE NEW CONDITION PERFECT FOR 2”-16” PIPES EVERY SYSTEM INCLUDES HANDS-ON TRAINING! 100’ INSPECTION CAMERA This affordable inspection camera is portable, flexible and GREAT on smaller diameter pipes. RENSSI HIGH-SPEED DRAIN CLEANING MACHINE 3-CHAIN CHAIN KNOCKER The perfect match for our Quik-Coating System, TOP CHOICE FOR PLUMBERS/DRAIN CLEANERS excellent for cleaning & prepping pipes. Pls_Quik-Coating.indd 1 1/26/21 10:08 AM CONTENTS March 2021 From the Editor: 8 Looking for Improvement Take time to work with your team one-on-one to build a love and dedication to the industry and your company. - By Cory Dellenbach @plumbermag.com 10 Check out our exclusive online content. Profile: 14 Old-School Operation From humble origins, the Peña family built a nearly 60-year-old business based on basics. - By Ken Wyscoky On The Road: 24 Very Verbal Marketing Revenue-boosting referral program urges customers to become blabbermouths. - By Ken Wysocky Smart Business: 32 Focusing on Your Website There are some basic necessities that any plumbing company should have prominently displayed on its website. - By Alicia Johnston Industry Insider: 28 34 The Importance of Brand Consistency Keeping elements consistent in advertising will Embracing Green allow customers to easily recognize your plumbing company. SHOP CNG, electric vehicles provide - By Anthony Pacilla options for plumbers looking to In the become more environmentally Product Focus: friendly and see cost savings. 36 Pipeline and Lateral Rehabilitation - By Craig Mandli - By Tim Dobbins Case Studies: Exclusively serving plumbing contractors and franchisees | plumbermag.com March 2021 On the Cover 40 Pipeline and Lateral Rehabilitation Valley Plumbing, Heating & Cooling - By Craig Mandli plumbing technician Jake Johnson uses a pipe wrench to tighten a gas piping union Industry News OLD-SCHOOL on a chile seed dryer. Johnson has worked 42 OPERATION From humble origins, the for the company for 25-plus years. The Peña family built a nearly Product News: 60-year-old business based on basics Page 14 company was founded in 1963 by Raul 44 Product Spotlight: Camera ideal for Peña and is now operated by Raul’s son small-diameter pipe inspection On The Road Steve. The company services an area 15 REFERRAL PROGRAMS CAN HELP CUSTOMERS, AND YOUR COMPANY Page 24 In The Shop miles around Mesilla, New Mexico. - By Tim Dobbins TIME TO GO GREEN WITH NEW COMPANY VEHICLES Page 28 (Photography by Brian Kanof) Calendar Coming Next Month - 48 Inspection, Location and Leak Detection Plumber Profile: Kegonsa Plumbing (Madison, Wisconsin) Industry Insider: Randy Lorge On The Road: Coming Up With Company Names 4 CONTENTS March 2021 From the Editor: 8 Looking for Improvement Take time to work with your team one-on-one to build a love and dedication to the industry and your company. - By Cory Dellenbach @plumbermag.com 10 Check out our exclusive online content. Profile: 14 Old-School Operation From humble origins, the Peña family built a nearly 60-year-old business based on basics. - By Ken Wyscoky On The Road: 24 Very Verbal Marketing Revenue-boosting referral program urges customers to become blabbermouths. - By Ken Wysocky Smart Business: 32 Focusing on Your Website There are some basic necessities that any plumbing company should have prominently displayed on its website. - By Alicia Johnston Industry Insider: 28 34 The Importance of Brand Consistency Keeping elements consistent in advertising will Embracing Green allow customers to easily recognize your plumbing company. SHOP CNG, electric vehicles provide - By Anthony Pacilla options for plumbers looking to In the become more environmentally Product Focus: friendly and see cost savings. 36 Pipeline and Lateral Rehabilitation - By Craig Mandli - By Tim Dobbins Case Studies: Exclusively serving plumbing contractors and franchisees | plumbermag.com March 2021 On the Cover 40 Pipeline and Lateral Rehabilitation Valley Plumbing, Heating & Cooling - By Craig Mandli plumbing technician Jake Johnson uses a pipe wrench to tighten a gas piping union Industry News OLD-SCHOOL on a chile seed dryer. Johnson has worked 42 OPERATION From humble origins, the for the company for 25-plus years. The Peña family built a nearly Product News: 60-year-old business based on basics Page 14 company was founded in 1963 by Raul 44 Product Spotlight: Camera ideal for Peña and is now operated by Raul’s son small-diameter pipe inspection On The Road Steve. The company services an area 15 REFERRAL PROGRAMS CAN HELP CUSTOMERS, AND YOUR COMPANY Page 24 In The Shop miles around Mesilla, New Mexico. - By Tim Dobbins TIME TO GO GREEN WITH NEW COMPANY VEHICLES Page 28 (Photography by Brian Kanof) Calendar Coming Next Month - 48 Inspection, Location and Leak Detection Plumber Profile: Kegonsa Plumbing (Madison, Wisconsin) Industry Insider: Randy Lorge On The Road: Coming Up With Company Names ADVERTISER INDEX ALLAN J. COLEMAN Mark’s Plumbing Parts ...... 26, 33 SINCE 1905 Allan J. Coleman Co.............. 31 Exclusively serving plumbing contractors and franchisees MaxLiner USA.................. 19 Published monthly by COLE Publishing, Inc. 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