CUSTOMER SUCCESS STORY NBCUniversal personalizes professional development with Linkedln Learning

NBCUniversal is a global leader in the development, Solution: Linkedln Learning production and marketing of entertainment, news and NBCUniversal piloted Linkedln Learning, which information. Part of the larger Comcast NBCUniversal personalizes skills development for every employee. Each organization and based in New York City, NBCUniversal individual receives relevant course recommendations has 20,000 employees. based on unique data from Linkedln.com. Challenge: upskill a wide range of employees Those recommendations, and its positioning within Professional development is a priority for NBCUniversal, a familiar on line space where employees feel but supporting employees across a wide range of roles comfortable, make Linkedln Learning a standout can be tricky. solution, Morley said, adding that learners who've used it once come back over and over. The company must accommodate a workforce that stretches from New York to Los Angeles and beyond, "It provides great content and recommendations, supporting teams that handle operations, critical IT all through a great user experience. People functions and productions that include NBC Sports, wouldn't be coming back unless the content and The Today Show and Saturday Night Live. Signi cant recommendations were good." training is aimed at the Page Program, the premier Morley also sees Linkedln Learning as a complement early career experience in media made famous on to a learning management system (LMS). the comedy sitcom 30 Rock. " Where I think LinkedIn Learning is interesting is For Terence Morley, NBCUniversal director of talent playing alongside an LMS," Morley said, adding development, the vision is to: that it enables you to reach more learners with " upskill our employees, provide them with personalized learning. knowledge, skills and awareness to make our organization better and make them the best Linkedln Learning builds on the success of Lynda.com, and most engaged workforce in media." incorporating more than 9,000 on-demand courses that offer in-depth instruction as well as just-in-time To make that vision a reality, NBCUniversal needed microlearning. a learning solution that combines a broad catalog of " unique and engaging content with a personalized Taking a professional social network and adding a development component, it makes perfect sense. learning experience. I'm just excited to see where it goes."

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