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Offer Document Nor the Content of Any Website Accessible from Hyperlinks Is Incorporated Into, Or Forms Part Of, This Offer Document

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Offer Document Nor the Content of Any Website Accessible from Hyperlinks Is Incorporated Into, Or Forms Part Of, This Offer Document THIS DOCUMENT IS IMPORTANT AND REQUIRES YOUR IMMEDIATE ATTENTION. If you are in any doubt about the Offer or the contents of this document or the action you should take, you are recommended to seek immediately your own personal independent financial, legal and tax advice from your stockbroker, bank manager, solicitor, accountant or other independent financial adviser duly authorised under the Financial Services and Markets Act 2000 (as amended) if you are resident in the United Kingdom or, if not, from another appropriately authorised independent financial adviser in the relevant jurisdiction. This document and any documents incorporated into it by reference should be read in conjunction with the accompanying Form of Acceptance (if you hold Sky Shares in certificated form) which forms part of this document. If you have sold or otherwise transferred all of your Sky Shares (other than pursuant to the Offer), please send this document and the accompanying reply-paid envelope (for use in the UK only), but not the personalised Form of Acceptance, at once to the purchaser or transferee, or to the stockbroker, bank or other agent through whom the sale or transfer was effected for delivery to the purchaser or transferee. However, the foregoing documents must not be distributed, forwarded or transmitted in or into a Restricted Jurisdiction. If you have sold or otherwise transferred only part of your holding of Sky Shares, you should retain these documents and consult the stockbroker, bank or other agent through whom the sale or transfer was effected. If you have recently purchased or otherwise acquired Sky Shares in certificated form, notwithstanding receipt of this document and any accompanying documents from the transferor, you should contact the Receiving Agent, Link Asset Services, on 0345 307 3443 (or +44 (0) 345 307 3443, if telephoning from outside the UK), to obtain a personalised Form of Acceptance. RECOMMENDED SUPERIOR CASH OFFER by COMCAST BIDCO LIMITED (an indirect wholly-owned subsidiary of Comcast Corporation) for SKY PLC Your attention is drawn to the letter from the Chairman of the Sky Independent Committee, which contains the recommendation of the Sky Independent Committee to accept the Offer, which is set out on pages 10 to 16 of this document. The procedure for acceptance of the Offer is set out on page 30, in Parts D and E of Appendix 1 and, in respect of Sky Shares held in certificated form, in the Form of Acceptance. If you hold Sky ADRs, you should read the procedures described on pages 26 and 30. To accept the Offer in respect of certificated Sky Shares, you must complete, sign and return the accompanying Form of Acceptance as soon as possible and, in any event, so as to be received by the Receiving Agent at Link Asset Services, Corporate Actions, The Registry, 34 Beckenham Road, Beckenham, Kent, BR3 4TU, by no later than 1.00 p.m. (London time) on 22 August 2018. To accept the Offer in respect of uncertificated Sky Shares, acceptances should be made electronically through CREST so that the TTE Instruction settles as soon as possible and, in any event, no later than 1.00 p.m. (London time) on 22 August 2018. If you are a CREST sponsored member, you should refer to your CREST sponsor before taking any action as only your CREST sponsor will be able to send the necessary TTE Instructions to Euroclear. The Offer referred to in this document and the accompanying Form of Acceptance is not being made, directly or indirectly, in, into or from any jurisdiction where to do so would constitute a violation of the relevant laws of that jurisdiction and shall not be capable of acceptance from within any such jurisdiction. Accordingly, such documents and any related documents should not be forwarded, distributed or transmitted in whole or in part in, into or from any such jurisdiction. The release, publication or distribution of this document and the accompanying Form of Acceptance in, into or from jurisdictions other than the United Kingdom, and the availability of the Offer to Sky Shareholders who are not resident in the United Kingdom may be restricted by the laws of those jurisdictions and therefore persons into whose possession this document and accompanying Form of Acceptance comes should inform themselves about, and observe, such restrictions. Any failure to comply with the restrictions may constitute a violation of the securities laws of any such jurisdiction. To the fullest extent permitted by law, Comcast and Comcast Bidco disclaim any responsibility or liability for the violation of such restrictions by such persons. This document does not constitute an offer to sell or issue, nor the solicitation of an offer to acquire or subscribe for, shares in any jurisdiction in which such offer or solicitation is unlawful. You should read carefully the whole of this document and, if your Sky Shares are held in certificated form, the Form of Acceptance, the terms of which are deemed to form part of the Offer. The Offer may, subject to the occurrence of certain events, result in the cancellation of the listing of Sky Shares on the UK Listing Authority’s Official List and of the trading in Sky Shares on the London Stock Exchange’s Main Market for listed securities. If you have any questions about this document or are in any doubt as to how to complete the Form of Acceptance (if your Sky Shares are held in certificated form) or if you want to request a hard copy of this document (and/or any information incorporated into it by reference to another source), please contact the Receiving Agent, Link Asset Services, on 0345 307 3443 (or +44 (0) 345 307 3443, if telephoning from outside the UK), or by submitting a request in writing to Link Asset Services, Corporate Actions, The Registry, 34 Beckenham Road, Beckenham, Kent, BR3 4TU. Calls are charged at the standard geographic rate and will vary by provider. Calls outside the UK will be charged at the applicable international rate. The helpline is open between 9.00 a.m. to 5.30 p.m., Monday to Friday excluding public holidays in England and Wales. Different charges may apply to calls from mobile telephones and calls may be recorded and randomly monitored for security and training purposes. The helpline cannot provide advice on the merits of the Offer nor give any financial, legal or tax advice. Capitalised words and phrases used in this document shall have the meanings given to them in Appendix 8 (except for in Appendix 4 and Appendix 5). This Offer is subject to the applicable requirements of the Code, the Panel, the London Stock Exchange and the FCA. Robey Warshaw, which is authorised and regulated by the FCA in the United Kingdom, is acting exclusively as financial adviser to Comcast and Comcast Bidco and no one else in connection with the matters referred to in this document, and Robey Warshaw will not be responsible to anyone other than Comcast and Comcast Bidco for providing the protections afforded to clients of Robey Warshaw or for providing advice in relation to the matters referred to in this document, the contents of this document or any other matter referred to herein. Evercore Group, a securities broker-dealer registered with the SEC and subject to regulation by the SEC and the Financial Industry Regulatory Authority, together with its affiliate, Evercore Partners, which is authorised and regulated by the FCA in the United Kingdom, are acting exclusively as financial adviser to Comcast and Comcast Bidco and no one else in connection with the matters referred to in this document and will not regard any other person as their client in relation to the matters referred to in this document and will not be responsible to anyone other than Comcast and Comcast Bidco for providing the protections afforded to clients of Evercore, nor for providing advice in relation to the matters referred to in this document. Neither Evercore nor any of its subsidiaries, branches or affiliates owes or accepts any duty, liability or responsibility whatsoever (whether direct or indirect, whether in contract or in tort, under statute or otherwise) to any person who is not a client of Evercore in connection with this document, any statement contained therein or otherwise. BofA Merrill Lynch, a subsidiary of Bank of America Corporation, which is authorised by the Prudential Regulation Authority and regulated by the FCA and the Prudential Regulation Authority in the United Kingdom, is acting exclusively as financial adviser to Comcast and Comcast Bidco and will not be responsible to anyone other than Comcast and Comcast Bidco for providing the protections afforded to its clients or for providing advice in relation to the matters set out in this document. Wells Fargo, a subsidiary of Wells Fargo & Company, which is authorised by the SEC and regulated by the Financial Industry Regulatory Authority and the SEC in the United States, is acting exclusively as co-financial adviser to Comcast and Comcast Bidco and will not be responsible to anyone other than Comcast and Comcast Bidco for providing the protections afforded to its clients or for providing advice in relation to the matters set out in this document. Morgan Stanley, which is authorised by the Prudential Regulation Authority and regulated by the FCA and the Prudential Regulation Authority in the United Kingdom, Barclays, which is authorised by the Prudential Regulation Authority and regulated in the United Kingdom by the FCA and the 2 Prudential Regulation Authority and PJT Partners, which is authorised and regulated by the FCA in the United Kingdom, are each acting for Sky and no one else in connection with the matters described herein and will not be responsible to anyone other than Sky for providing the protections afforded to their respective clients, for giving advice in connection with the matters described herein or in relation to any matter referred to herein.
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