September 2019 Summary - September 2019
▪ Advertising Market ▪ The Italian Online Scenario - January - August 2019
▪ Audience results ▪ Mediaset Play - September 2019
▪ Mediaset mainstream channels - Audience results September 2019 - Focus Football: UEFA Champions League and UEFA Euro 2020 qualifiers - Programming Autumn 2019 - Programming December – Christmas Time ▪ Christmas Highlights
▪ Mediaset thematic channels: Free-to-air stations and Pay offer - Audience results September 2019 - Programming highlights October 2019
8855 Advertising market - Total media
Total January - August 2019 3.402 Million € Δ % vs. (Net figures) January - August 2018 Cinema Internet TOTAL -5,9 Outdoor 0,3% 8,3% 4,0% TV -6,4 Radio PRESS -12,5 8,1% TV RADIO +2,5 63,8% Press OUTDOOR -6,7 15,5% CINEMA +23,7
INTERNET +2,2
Source: Nielsen. Not including Direct mail. Press with classified and local adspend. Internet with Web + Mobile + Tablet + Smart TV / Game consoles; without Search advertising
8855 Total advertising market - Top 10 sectors
Δ vs. Jan. – Aug. 2018 -2,4% -10,5% 0,0% -6,0% -20,2% -2,4% +5,3% -10,6% -12,4% -11,9%
.000 € 463.607 Jan. – Aug. 2019
364.790
239.337 200.565 187.827 155.616 140.557 140.510 135.706 131.865
FOOD AUTOMOTIVE PHARMACEUTICAL RETAIL BEVERAGES TELECOMS MEDIA & LEISURE BODYCARE HOUSE & PUBLISHING FURNITURE
Source: AdEx Nielsen. Net figures. Ranking by Total investment
8855 TV advertising market - Split by sales house
January – August 2019 2.169 Million € Top performing TV sectors (Net figures) Trend vs. January - August 2018 Discovery 6,7% Sky Media 1 13,1% 2 3
PUBLITALIA ‘80 La7 54,9% 4,7% IT/PHOTOGRAPHY MOTOR VEHICLES LEISURE +30,0% +15,4% +11,7%
Rai Pubblicità 20,6%
Source: Nielsen. Discovery includes Discovery Media and Kids channels marketed by PRS
8855 Audience results - September 2019 TOTAL DAY Housepersons Share % Individuals 15-64 y.o. 15-54 y.o. 15-34 y.o. 25-54 y.o. Mediaset 31,0 32,7 34,2 35,2 35,6 Canale 5 14,7 14,8 14,9 14,5 15,8 Italia 1 4,9 6,8 8,0 9,9 7,9 Retequattro 3,9 2,9 2,4 2,0 2,4 Multichannel (20 reported stations) 7,5 8,3 8,9 8,8 9,6
Rai 34,1 28,3 24,8 22,2 24,6 Rai 1 15,7 11,6 9,6 8,2 9,3 Rai 2 4,9 4,6 3,9 3,4 3,7 Rai 3 6,0 4,7 3,7 2,8 3,6 Multichannel (10 reported stations) 7,4 7,5 7,6 7,8 8,0
Gruppo La7 (2 reported stations) 4,5 3,8 3,2 2,9 3,3 Sky owned (Sky+Fox: 76 reported services) 8,9 11,3 11,7 12,6 9,9 Discovery (18 reported stations) 8,2 9,7 10,7 10,3 11,5
Source: Auditel
8855 Audience results - September 2019 PRIME TIME Housepersons Share % Individuals 15-64 y.o. 15-54 y.o. 15-34 y.o. 25-54 y.o. Mediaset 32,4 34,5 36,5 38,3 37,9 Canale 5 14,8 15,9 16,8 17,4 17,4 Italia 1 5,3 7,1 8,0 9,5 8,3 Retequattro 4,9 3,5 3,0 2,6 3,0 Multichannel (20 reported stations) 7,4 8,1 8,7 8,8 9,2
Rai 35,9 31,0 27,6 24,6 27,3 Rai 1 18,4 14,4 12,3 11,0 11,7 Rai 2 5,4 5,3 4,7 4,0 4,6 Rai 3 5,7 5,0 4,2 3,2 4,3 Multichannel (10 reported stations) 6,4 6,3 6,4 6,4 6,8
Gruppo La7 (2 reported stations) 5,0 4,2 3,4 3,1 3,4 Sky owned (Sky+Fox: 76 reported services) 8,5 10,4 10,9 11,8 9,5 Discovery (18 reported stations) 7,1 8,1 8,9 8,2 9,7
Source: Auditel. Prime Time: h. 19:30 – 24:00
8855 Audience results - September 2019
U.S. TV SERIES TURKISH TV SERIES SPANISH TV SERIES TALK SHOW GAME SHOW
DAY TIME & ACCESS PT Beautiful Bitter Sweet Il Segreto Pomeriggio Cinque Caduta Libera
Individuals 16,1% 20,0% 18,5% 16,7% 15,6%
Adults 15-64 y.o. 14,9% 20,7% 15,6% 17,8% 17,7%
ITALIAN TV SERIES TALK SHOW REALITY SHOW GAME SHOW TALENT SHOW SHOWSHOW
PRIME TIME
Rosy Abate Live - Non è la Temptation Eurogames Amici Celebrities D’Urso Island
Individuals 16,9% 12,7% 19,0% 14,4% 20,1% Adults 15-64 y.o. 20,1% 12,9% 22,9% 16,1% 20,3%
Source: Auditel. Average results, audience shares
8855 Audience results - September 2019
MOVIE MOVIE MOVIE MOVIE MOVIE
PRIME TIME Independence Day Tomorrowland Love Rosie Doctor Strange Logan the Wolverine
Individuals 8,3% 7,7% 5,2% 8,3% 8,0%
Adults 15-34 y.o. 14,9% 10,1% 8,0% 15,7% 13,3%
SPANISH TV SERIES NEWS TALK SHOW NEWS TALK SHOW NEWS TALK SHOW NEWS TALK SHOW
PRIME TIME Una vita Fuori dal Coro Quarta Repubblica Dritto e Rovescio Quarto Grado
Individuals 5,5% 5,6% 6,3% 6,6% 6,2% Adults +35 y.o. 6,2% 6,3% 7,2% 7,4% 6,8%
Source: Auditel. Average results, audience shares
8855 Prime time programming Autumn 2019
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
MANCHESTER CITY / ATLANTA BORUSSIA D. / INTER JUVENTUS / ATLETICO M.
I L ADRIANO PROCESSO SPIRITOOLTRE LA LIBERO SOGLIA Live show TALK SHOW/ REALITY SHOW/ FOOTBALL/ TALENT SHOW/ GAME SHOW/ MOVIES/ MOVIES/ ITALIAN TV SERIES TALENT SHOW TALK SHOW MOVIES MOVIES/ SPANISH TV SERIES ITALIAN TV SERIES ENTERT. SHOW Programming is subject to change.
8855 Prime time programming Autumn 2019
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
MOVIES/ MOVIES ENTERT. SHOW MOVIES ENTERT. SHOW/ MOVIES ENTERT. SHOW MOVIES FAMILY MOVIES
Programming is subject to change.
8855 Movie programming Autumn 2019 MONDAYS: DRAMA – STORIES ABOUT WOMEN – TV PREMIÈRES CINEMA 1 - TV PREMIÈRES
S
CINEMA 1 - TV PREMIÈRES
S
Programming is subject to change.
8855 Prime time programming Autumn 2019
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
ITALIAN TV SERIES NEWS TALK SHOW/ NEWS TALK SHOW NEWS TALK SHOW MOVIES NEWS TALK SHOW ENTERT. SHOW MOVIES
Programming is subject to change.
8855 Movie programming Autumn 2019
CINEMA 4 - TV PREMIÈRES
Programming is subject to change.
8855 DECEMBER - CHRISTMAS TIME from 1st December 2019 to 11th January 2020
PROGRAMMING Mediaset - Programming highlights December /Christmas time
GAME SHOW GAME SHOW SATIRE NEWS From 18th November - Early PT From 6th January 2020 Early PT From Monday to Saturday - Access PT
Conto alla Rovescia Avanti un Altro Striscia la Notizia
TALENT SHOW REALITY SHOW ENTERTAINMENT SHOW Saturdays, PT From Tuesday 7th January 2020 From Saturday 11th Janauary 2020
Tú sí que Vales Grande Fratello Vip C’è Posta per Te Programming is subject to change.
8855 Mediaset - Programming highlights December /Christmas time
DOCUSERIES ITALIAN TV SERIES SPANISH TV SERIES from December Fridays (6 episodes) from 6th November 4 episodes from 17th November
Viaggio nella Grande Bellezza Oltre la Soglia
AMERICAN TV SERIES ITALIAN TV SERIES Season 2 (4 episodes) Fridays (4 episodes) from 29th November
IL PROCESSO New Amsterdam Il Processo Programming is subject to change.
8855 Mediaset - Programming highlights December /Christmas time
TALK SHOW LIVE SHOW WITH ADRIANO CELENTANO FOOTBALL Mondays from 28th October from 7th November (5 episodes) 10th December
INTER - BARCELONA
IL PROCESSO Live non é la D’Urso Adriano UEFA Champions League
TALK SHOW MUSIC CONCERT MUSIC CONCERT from 27th October 24th December 31st December
Tiki Taka Christmas Concert New Year’s Concert Live from Bari Programming is subject to change.
8855 Mediaset - Programming highlights December /Christmas time
ENTERTAINMENT SHOW THEATRICAL SHOW MOVIE PROGRAMMING Sundays and Tuesdays - from 27th October 25th December
Tv Première
Le Iene UP & Down Cinema 1
MOVIE PROGRAMMING MOVIE PROGRAMMING MOVIE PROGRAMMING
Tv Première
DIN DON 2
Tv Première Tv Première Tv Première Cinema 1 – Fantasy Saga Season Nicolas Cage / Cinema 1 Cinema 1 – Aldo Giovanni e Giacomo Programming is subject to change.
8855 Mediaset - Programming highlights December /Christmas time
NEWS TALK SHOW NEWS TALK SHOW NEWS TALK SHOW From Monday to Friday/ Sundays and Saturdays
Stasera Italia Quarto Grado Quarta Repubblica
NEWS TALK SHOW ENTERTAINMENT SHOW SPANISH TV SERIES from 27th November
Dritto e Rovescio #CR4 - La Repubblica delle Donne Una Vita Programming is subject to change.
8855 GROUP STAGE
J U V E N T U S N AP O L I I N T E R ATA L A N TA 0 0 . 1 2 . h F F O K C I K TUESDAYS 10 26 22 17 TCH SCHEDULE L U D E H C S H C AT M AGE G TA S P U O R G 5 1 December November November October October September Inter Juventus Borussia Dortmund Manchester City Juventus Napoli - Barcelona - L - - iverpool Atlético Bayer Leverkusen - Atalanta Madrid - Inter
9237 4,9 4,9 17 Share Adults th September Source: Auditel 15 mio - 64 21,5% AGE G TA S P U O R G - ( 1 Individuals st October 2019 ) Share Adults 25 - 54 54 22,8%
9237 EXCLUSIVE MATCHES SEPTEMBER MATCHES UEFA EURO 2020 QUALIFIERS AVERAGE RESULTS Target: Individuals Target: Men 05/09 Romania-Spain 06/09 Germany-Netherlands 07/09 Serbia-Portugal 2,1% 3,4% 09/09 Scotland-Belgium 10/09 France-Andorra
HIGHLIGHTS 14/11 Portugal-Lithuania 16/11 Germany-Belarus 17/11 Albania-France 19/11 Germany-North Ireland
Source:Programming Auditel is subject to change. 8855 Mediaset Thematic Multichannel Share % - September 2019 Highlights Highlights October October
BLOCKBUSTER MOVIES TV SERIES AND MOVIES AND TV SERIES FOR CRIME LOVERS
U.S. SITCOM S.5 U.S. TV SERIES S. 1 Affinity 141 Affinity 144 FIRST RUNS Individuals 0,9 Individuals 0,9 Adults 25-54 y.o. 1,3 Women 25-54 y.o. 1,2 MOVIE SEASON: U.S. TV SERIES S. 3 FANTASTIC 20
THE BEST FEMALE-SKEWED MOVIE PROGRAMMING PROGRAMMING FOR AND HIGH QUALITY TV YOUNG WOMEN
REALITY SHOW MOVIE SEASON: Affinity 192 Affinity 142 VISIONI D’AUTORE Individuals 0,9 Individuals 1,1 Women 15-44 y.o. 1,7 Men +35 y.o. 1,3 GERMAN TV MOVIES MOVIE SEASON: RITRATTO DI DONNA
Source: Auditel, Total day. Programming is subject to change
8855 Mediaset Thematic Multichannel Share % - September 2019 Highlights Highlights October October THE BEST OF MEDIASET PROGRAMMING TO DISCOVER AND UNDERSTAND + THE WORLD DOCUMENTARY ENTERT. SHOW Affinity 137 Affinity 173 FIRST RUNS Individuals 0,7 0,7 STROMBOLI E VULCANI DELLE Individuals EOLIE: TRA SCIENZA E MITO CITTA IN PERICOLO – I TESORI DELLE ANTICHE CIVILTA’ Men 25-54 y.o. 1,1 MEGA COSTRUZIONI Women 25-54 y.o. 0,9 DOCUMENTARY GAME SHOW FIRST RUNS
ENTERTAINMENT AND TODAY’S AND SPORTS FOR A YOUNG, YESTERDAY’S MALE AUDIENCE POP ROCK HITS
U.S. SITCOM S. 3 Affinity 211 THE BEST Individuals 0,2 ROCK MUSIC Men 15-34 y.o. 0,3 MOVIE
Source: Auditel, Total day. Programming is subject to change
8855 Mediaset Thematic Multichannel
Share % - September 2019 Highlights October
Target: Children 4-14 y.o. New Show - First TV Runs TV SERIES - FIRST RUNS Individuals 0,9 Housep. with kids 0-14 1,8
4-14 y.o. 2,0 TV SERIES – FIRST RUNS
Target: Pre-school kids
TV SERIES – FIRST RUNS Individuals 0,7 Housep. with kids 0-14 2,4 4-7 y.o. 0,6 TV SERIES – FIRST RUNS
Source: Auditel. Children’s channels: h 7.00-22.00. Programming is subject to change
8855 Mediaset Thematic Multichannel TGCOM24: Mediaset cross-platform round-the-clock all news channel
▪ “Breaking news” every 60 minutes Share % September 2019 ▪ Short live updates on the latest top stories Morning Peak time: h. 6:00 - 8:30 ▪ Traditional 30’ newscasts ▪ Live talk-shows: in-depth reports on the Individuals 1,6 “news of the day”, with updates on the latest events Men 15-64 y.o. 2,5 ▪ Sports bulletins, press reviews, weather forecast ▪ ALL NEWS TV CHANNEL ▪ Columns on topics such as politcs, economy, movies ▪ HIGHLIGHTS INSIDE NEWSCASTS & TV SHOWS ▪ 24h live streaming simulcast online ▪ ALL NEWS INTERNET WEBSITE ▪ CITIZEN JOURNALISM ▪ ALL NEWS FOR MOBILE DEVICES
Source: Auditel
8855 Pay-TV offer Channel lineup & Share% - September 2019
MOVIES
TV SERIES
TOTAL DAY AFFINITY Share index
Adults 15-64 y.o. 0,6% 135 Adults 25-54 y.o. 0,6% 144 Men 25-54 y.o. 0,8% 183 High + Upper middle classes 0,7% 169 Pay-TV subscribers 15-64 y.o. 2,3% 538
Source: Auditel
8855 Pay-TV offer Programming Highlights: October 2019
MOVIES TV SERIES
LIFE OF THE PARTY THE NUN PRETTY LITTLE LIARS: GOD FRIENDED ME THE PERFECTIONIST SEASON 1 - FIRST RUNS SEASON 1 - FIRST RUNS
NORTH COUNTRY THE DANISH GIRL
ANIMAL KINGDOM BLINDSPOT SEASON 4 - FIRST RUNS SEASON 4 – FIRST RUNS
JASON BOURNE IT
MR. ROBOT THE 100 SEASON 4 - FIRST RUNS SEASON 6 - FIRST RUNS KICK-ASS2 JOHNNY ENGLISH
Programming is subject to change
8855 The Italian online scenario Web consumption
40,5 million monthly active users 29,2 million Mediamond monthly reach
32,3 million daily active users 72% of total active users
4,32 Hours - Average daily online time per user
Source: Audiweb 2.0 - Total Digital Audience, July 2019 8855 Mediaset Play – VOD portal The online video hub of Mediaset
The best of Mediaset content available across all screens. Content includes catch-up TV and live streaming, movies, documentaries and kids content. Connected TV functions include programme restart and the access to an on- demand library.
• AVAILABLE ON 4 SCREENS • AUGMENTED CTV FUNCTIONS (RE-START & ON-DEMAND LIBRARY) • CUSTOMIZABLE CONTENT LISTS • LIBRARY INCLUDES MOVIES, DOCUMENTARIES, KIDS CONTENT… AUDIENCE 9,11 mio users monthly 69,48 mio page views monthly
Source: Audiweb 2.0 – Total Audience Digital –Mar-May 2019 monthly average
8855 Print Xmasmas Specials – December Issues The best pages for Christmas gifts
ICON DESIGN: Upmarket design • December Christmas special issue: 03/12 • Circulation: 50,000
CASA FACILE: DIY and design • December Christmas and design shopping: 04/12 • Circulation: 122,990
GRAZIA: Upmarket women’s fashion • Christmas special issue 201951: 5/12 • Circulation: 160,288
DONNA MODERNA: Women’s current news and lifestyle • Christmas special issue 201950: 28/11 • Circulation: 161,308
Source: (ads Jan-Jun 2019)
8855 Italy’s reach-leading radio offer Leader among Italian radio groups
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