No. 2 (2015/2016) October 2015 Editor-In-Chief Sylwia Jurga

Poznań University of Economics and Business

No. 2 (2015/2016) October 2015 Editor-in-chief Sylwia Jurga

Edited by Grzegorz Lemański Table of contents Graphic design Izabela Jasiczak UNIVERSITY LIFE 2 • A new PUEB logo...... 2 English translation by • 85 Years of the PUEB Alumni Association ...... 4 Wenesa Synowiec • Doctoral and habilitation promotions...... 5 • A student record book in a school bag...... 6 Photographs • New trading laboratory at PUEB...... 8 PUEB Archive, Fotogenika.pl • Participatory budgeting at PUEB...... 8 • MBA graduates leave the University walls...... 10 • Jacek Santorski at PUEB...... 10 Print and typesetting • Cooperation with the Musketeers Group...... 11 Przedsiębiorstwo poligraficzno-usługowe „Multigraf” • Eco Computers at PUEB...... 12 S.C. R. Ellert, J. Tomczuk • Prof. Stark at PUEB...... 12 • President of the Warsaw Stock Exchange at PUEB...... 13 • Orientation Week at PUEB...... 14 • Strategic choices in companies...... 15 • IPMA Accreditation for the Project Management specialization...... 15 • PUEB will organize the International Scientific Conference APRIA...... 15 • Our researcher a member of the National Development Council...... 16 • Scientific publications awarded in the Karol Adamiecki Competition organized by the Scientific Society for Organization and Management...... 17 • The future of pensions...... 17 • „Environment & Technology in Business” conference at PUEB...... 17 • PUEB scientist awarded by the Ministry of Science and Higher Education...... 18 • Our PhD student is a World Latte Art Champion...... 18 • The most active researcher of the Faculty of Management...... 19 • NCS grants for PUEB...... 19 • PUEB scientists members of the Scientific Society of Business Informatics...... 19 • The publication of our scientist awarded by the Minister of Science and Higher Education...... 20 • Our scientists at a training in the IVEY Business School...... 20 • Collegium Altum Tower Run...... 21 • Bronze medal for our chess players at the World University Chess Championships...... 22 ISSN 2450-1166 • Breakfast run with the Rector...... 22 • Development strategies of running events...... 23 Circulation THE GALLERY OF PUEB RECTORS 24 100 copies INTERVIEW 26 Publisher • Why do we need EQUIS?...... 26 Poznań University of Economics and Business OUR ALUMNI 27 al. Niepodległości 10 • The Poznan International Fair under the management of our graduate...... 27 61-875 Poznań • The success of our graduates...... 27 phone: 61 856 90 00 • Our graduate appreciated by the Australian University of Technology...... 28 www.ue.poznan.pl/en • Master’s thesis of a PUEB graduate awarded...... 28 • Index of success...... 29 PUEB IN THE MEDIA 30 • Our experts in the media...... 30 • Media monitoring – October 2015...... 32

A new PUEB logo Components of the new PUEB logo.

From October 2015, the Poznan University of Economics and Business has a new logo and a transpar- ent, graphically consistent system of visual identification.

The aim of changing the Univeristy’s economics. The caduceus is depicted she added. The new emblem mani- logo is to show that tradition, prestige in a conventional form of its symbol fests long tradition of the University, and reputation of PUEB are in line with – the staff entwined by two serpents, indicates its identity and the main its modernity, development and ope- topped by a pair of wings. In mythol- area of research and didactic activity ness. – The updated logo will symbolize ogy, the caduceus was a symbol of (economic sciences). the uniqueness and new features of the peace and trade. It is also a symbolic On the 90th anniversary of the brand (especially internationalism), staff of heralds and messengers. On Poznan University of Economics and and it will help increase our competitive the emblem, the caduceus is symmet- Business, a new commemorative strength – explains Iwona Cieślik, Head rically divided by the number 1926 logo with a symbolic number 90 will of the Marketing Division at PUEB. – the year of the University’s funding. apply throughout the academic year The new PUEB logo consists of two – This synthesis of form is supposed to 2015/2016. A simplified emblem is the components: an emblem and a full increase the legibility of the logo. Taking first step towards developing new sys- name of the university. It is a colorful into consideration that it often appears tem of visual identification for PUEB – digital and graphic composition in the in very small sizes (especially in the a set of rules and guidelines concern- form of a horizontally-cracked ring electronic media), it is necessary for its ing its basic elements of identification. with a filled central area. The inner artwork to be easy to read and identify Logo based on a renewed coat-of-arms surface of the emblem is a drawing in every form – said Izabela Jasiczak and the whole system of visual identifi- situated along the vertical axis of the from the PUEB Promotion Office, the cation will help build the image of PUEB, ring. The drawing symbolizes the hat author of the project – In addition, especially among futures students and and the caduceus of Mercury – the unnecessary details are distracting and our foreign partners – said the Head of mythological patron of trade and a simplified logo is easier to remember – the Marketing Division at PUEB.

Evolution of the emblem of the Poznan University of Economics and Business.

4 5 UNIVERSITY LIFE UNIVERSITY LIFE

85 Years of the PUEB Alumni Association Doctoral and habilitation promotions

A few generations of PUEB students met at a gala organized on the ocasion of the 85th anniversary of the Alumni Association. Its most exceptional element was the final concert of tunes from American The ceremony of doctoral on 16 October 2015. Thirty scientists In addition, during the ceremony, and habilitation promotions for received diplomas of habilitated professor Marian Gorynia has honored movies and musicals, performed by Longin Skalec. the academic year 2014/2015 was doctor and 40 people were outstanding lecturers of the Poznań held under the chairmanship of the awarded doctoral degrees in eco- University of Economics and Business. Rector, prof. dr. hab. Marian Gorynia, nomics. Over 100 graduates attended the guests there were also graduates of After the official part, conducted meeting. The most numerous group the Academy of Economics and the by the Rector, prof. dr hab. Marian were former students of the Higher Poznan University of Economics and Gorynia, the guests were invited to School of Economics who received Business, for whom it was an oppor- watch the specially prepared art show renewed diplomas on the 50th an- tunity to reminisce and to exchange to listen to the fascinating recital of niversary of graduation. Among the intergenerational experience. Longin Skalec.

6 7 UNIVERSITY LIFE UNIVERSITY LIFE

A student record book in a school bag

New editions of the Childrens University of Economics and the Academy of the Young Economist of primary schools (CUE) and pupils which are crucial for business activity Both programmes also include were launched with a series of lectures on marketing. Over 240 students from primary and secondary of secondary schools (YEA). Their and government economic policy in educational activities for parents schools were accepted for both programmes, which are gaining more and more popularity. This year, aim is to promote entrepreneurial the areas important to all citizens. conducted by experts from the area of attitudes and preparation for life in Each of the lectures is combined with pedagogy, psychology and econom- the number of students who applied for CUE was twice the number of the places available. a complex economic and business workshops during which students ics. They concern the methods of realities. The first edition took place play a variety of roles: team leaders, supporting the child’s learning and in 2011. negotiators, stock market investors, emotional and intellectual develop- A successful public performance, started attending the classes within In addition to economic phe- Each semester consists of six creators of advertising campaigns, ment, creative methods of conflict formulating an effective competitive the tenth edition of the Children nomena, young students will learn 1.5-hour meetings devoted to company owners or ministers. The resolution, dealing with hazards of strategy, conducting a marketing University of Economics and the techniques of effective communica- economy and economics. Classes meetings are interactive, after the civilization and development of the campaign on the internet, knowing ninth edition of the Academy of tion and self-presentation, and meet are divided into theoretical and theoretical part, young people child’s proactive attitudes. how banks operate, how to man- Young Economist. Our lecturers with business practitioners. At the end practical parts. During the lectures, work in groups on a specific project The projects are carried out of the semester, they will compete conducted by academics and busi- and then present their solutions to jointly with the Foundation for 240 students participated in the X edition of CUE for valuable prizes. The ceremonial ness practitioners, young people a given business problem. In addition the Promotion and Accreditation inauguration took place on 8 October learn about the fundamentals of to the factual knowledge, students of Economic Education, based in and the IX edition of AYE. 2015. Young students received stu- economy, business management and learn task-oriented thinking, team- Warsaw. The Minister of Education is dent grade books and took the oath economic phenomena that affect work, innovative problem solving an honorary patron and the National age a company in a crisis and how will supervise education of about before the Vice-Rector for Education everyday life. These lectures facilitate and skills needed for the public pres- Bank of Poland is a strategic partner to control the country to be the 120 high school students and the and Students, dr. hab. Jacek Mizerka. an understanding of the processes entation of their work results. of CUE. economic superpower – these skills same number of students of primary The classes are free and intended will be transferred to students who schools. for students of fifth and sixth grades

8 9 UNIVERSITY LIFE UNIVERSITY LIFE

New trading laboratory at PUEB

The new Trading Laboratory OSTC to try their hand at working in the students learned about the princi- was opened at the Poznan University environment in which professional ples of trade on world markets, risk of Economics and Business on traders in global financial markets management techniques and the 20 October 2015. It has been outfitted work ever day. basics of technical and fundamental with modern computer equipment During the free classes conducted analysis. and software enabling PUEB students by experienced OSTC Managers, our

Participatory budgeting at PUEB

Once again, the employees of the Poznan University of Economics and Business could decide how to spend 100 000 PLN from the university budget. Three projects were chosen out of 16 submitted and they will be implemented in the near future.

The aim of the Participatory Budget- Since 2013, six projects, with a total low-cost projects submitted this year. ing project is giving the University’s worth of 200 000 PLN, have been Thanks to the employees’ initiative, employees an opportunity to co-decide implemented. This year, 16 projects all buildings have been equipped about expenditures from the budget. were submitted.The employees decided with information signs for people In each edition, members of staff have (by vote) to finance language courses, with disabilities. A small bike repair 100 000 PLN at their disposal. This preventive medical examination, all- station, located in the entrance be- money can be used to finance activities purpose training and sporting events tween buildings A and B is also to be aimed at improving the University’s for the staff of the University. financed from infrastructure, social conditions and In addition, the University the budget. profesional skills of employees. authorities decided to implement

10 11 UNIVERSITY LIFE UNIVERSITY LIFE

MBA graduates leave the University walls Cooperation with the Musketeers Group

Three weeks after the official inauguration of the academic year at the Poznan University of Econom- ics and Business, MBA students also started their education. The Musketeers Group is going to following subjects: logistics, category 28 October 2015. The meeting was cooperate with the Poznan Univer- management, marketing, negotia- attended by the Rector of PUEB, sity of Economics and Business in tions, e-commerce, Public Relations prof. dr hab. Mariana Gorynia, Deputy order to enable students to acquire and corporate social responsibility. Director of the Investors Service and This year, we will be celebrat- prof. dr hab. Krzysztof Fonfara, School, Grzegorz Giza, the team of practical knowledge directly from The participants who attend all classes Investments Promotion Bureau, and ing anniversaries of both Execu- Vice-Chairman of the Board for the the MBA Poznań-Atlanta Programme: the professionally-active representa- will receive certificates of completion Patrick Renault - CEO of the Musket- tive MBA and MBA Poznań-Atlanta Wielkopolska Business School. prof. dr hab. Tadeusz Kowalski, tives of the industry. For this reason, signed by the Musketeers Group and eers Group in Poland. programmes. Our University has The ceremony was concluded with dr hab. Barbara Jankowska, dr Katarzy- the Group carefully prepared a series PUEB. Additionally, they will be invited The inaugural lecture, „Put a hat on been conducting the Executive MBA the traditional presentation of the na Mroczek-Dąbrowska, and lecturers of open lectures- „Modern methods to apply for the three-month intern- - wake the spirit of entrepreneurship”, programme continuously for honoured dissertation of one of the and graduates of the previous edi- of trade management”- intended ship in the Group’s headquarters in was given by business persons from 25 years and MBA Poznań-Atlanta Executive MBA graduates. This year’s tions as well as representatives of the for students who see their future in a department of their choice. the Musketeers Group. for 20 years. presentation, however, was different MBA Poznań-Atlanta association. trade. The students will have a chance The official signing of a coop- 17 October 2015 was the day of from the previous because the speaker Particularly noteworthy is the to deepen their knowledge on the eration agreement took place on graduation for many students of was... online. Przemyslaw Zgrzebski, presence of professor Richard D. MBA programmes. Each ceremony an employee of the company KGHM Philips from GSU in Atlanta at this was connected with the inaugura- Polska Miedź S.A., gave his speech from year’s ceremony. His attendance is an tion of the next academic year. Canada. Thanks to the completion of expression of willingness to continue the Executive MBA he is qualified to active and fruitful cooperation with Executive MBA and MBA work at KGHM International, based in the MBA Poznan-Atlanta Programme. graduation ceremony Vancouver. This cooperation has been going on The first ceremony was organ- continuously for 20 years. ized for the students of Executive MBA Poznań-Atlanta A renowned partner who has been MBA and MBA programmes. The graduation ceremony involved in education of managers meeting was hosted by dr Łukasz A graduation ceremony of the and leaders in the MBA Poznan-Atlan- Małys - Director of the programmes. XIX edition and the inauguration ta Programme for 20 years guarantees Special guests, who added lustre to ceremony for the XXI edition of the a high level of students’ competence. the celebrations, were prof. dr hab. MBA Poznań-Atlanta Programme were The high reputation of the MBA Marian Gorynia, PUEB Rector, held in the afternoon. Among the Poznan-Atlanta Programme has been dr hab. Jacek Mizerka- the Chairman guests were Rector, prof. dr hab. Mar- confirmed by almost 600 graduates, of the Board for the Wielkopolska ian Gorynia, Dean of the Georgia State among which are the managers from Business School and Vice-Rector for University, Prof. Richard D. Phillips, Poland, the Netherlands, Germany, Education and Students, Director of the Wielkopolska Business Slovakia and the United States.

Jacek Santorski at PUEB

The Academy of Innovative Busi- entrepreneurs from Wielkopolska torski gave a presentation „Transfor- ness, a joint initiative of the Poznan and their employees. An inaugural mation of Polish companies and the University of Economics and Business lecture was given by Jacek Santorski - role of leaders in the second decade and the Chamber of Commerce an honorary professor of the Warsaw of the 21st century.” The lecture was and Industry in Wielkopolska, was University of Technology Business interactive so there was room for established in Poznan. It is intended School and director of the Academy discussion. for organization of free trainings for of Leadership Psychology. Mr San-

12 13 UNIVERSITY LIFE UNIVERSITY LIFE

Eco Computers at PUEB President of the Warsaw Stock Exchange

How should we order environment-friendly computers? The results of analysis of the sustainable pub- at PUEB lic contracts indicate that PUEB authorities know how. The auditors indicated the purchase of computers for the new ECES building as a model for other companies. President of the Exchange University on 27 October 2015 had a chance to listen to the lecture Management Board and a graduate The meeting was organized by given by Mr Tamborski – „Perspectives of then Academy of Economics in the Student Scientific Association of and meaning of the capital market in A very common issue concerning tal criteria into account already during level of noise and power consump- Poznan, Paweł Tamborski, visited our Capital Investments „Profit”. Students financing activities of companies” ordering computers is the fact that the publication of contract notice. tion, specific ergonomic and quality environmental criteria are rarely taken The Poznan University of Econom- standards and quality standards were into account. It stems from dispersed ics and Business decided to try this indicated. procedures of collecting specifications formula and published a contract This way, we make sure that the from individuals who either don’t have notice including a number of require- the object of the contract will be safe necessary knowledge or are not inter- ments that has to be met by the and environmentally friendly. ested in these criteria. The easiest solu- producers of electronic equipment. In tion would be taking the environmen- addition to conditions concerning the

Prof. Stark at PUEB

One of the most outstanding Polish economist - prof. dr dr h.c. Oded Stark- was a guest of the Poznan University of Economics and Business. The scientist gave a lecture entitled „Consensus Income Distribution”.

Professor Oded Stark works for Harvard. On the basis of his publish- interests include, among others, the Department of Demography at ing achievements, IDEAS ranking and microeconomic theory, development the Faculty of Economic Sciences of Research Paper in Economics recog- of economics and economics of the the University of Warsaw. Addition- nized him as the most valued Polish population. In his speech, given dur- ally, he cooperates with universities economist. Professor is also a winner ing his visit at PUEB, he talked about in Bonn, Tübingen and Georgetown. of the Humboldt Award and a holder issues of distribution of national In the past, he was also a professor at of an honorary doctorate of the income. the University of Oslo, Klagenfurt and University of Warsaw. His research

14 15 UNIVERSITY LIFE UNIVERSITY LIFE

Orientation Week at PUEB Strategic choices in companies

The beginning of the new academic year is a special moment not only for new students, but also for „Strategic choices under uncertainty” - this was the motto of the III National Scientific Conference foreign visitors who came here within the Erasmus + programme. This year, our University has been „Strategic Choices in companies,” held at our University. The conference was organized by the Depart- chosen by nearly 150 students from 21 European countries. ment of Strategic Management.

The event was attended by over of uncertainty, business strategy and ( Chairman of the Board for Żabka Foreign students began their stay project „Study in Poznan”, promoting dinner and a game of hare and 80 representatives of major academic social and organizational components Polska), Marcin Herra (Vice Presi- at PUEB with a briefing, during which studies and work in Poznan. hounds. centers specializing in issues of con- of the strategic choices. dent for Development in the Poland they were informed about some basic Members of the local section of „Orientation Week” is a cyclical temporary strategic management. The The culmination of the conference Handball Federation) and Krzysztof rules of the University’s functioning, the Erasmus Student Network UEB event for foreign exchange stu- results of their work were presented was the panel „Strategies of compa- Koszela (Director for Development of the English-language offer and pro- Poznan also arranged a less formal dents held at the beginning of each during discussion panels regarding, nies in the conditions of uncertainty”, Foreign Markets and Member of the posals of participation in extra-curric- inauguration of the new academic semester. The aim of the project is to among others, adaptation and devel- dedicated primarily to business Board of Jutrzenka) were some of the ular activities. After the introduction year. During the next edition of integrate the exchange students, as- opment of companies in conditions practitioners. Krzysztof Andrzejewski presenters. conducted by representatives of the the „Orientation Week”, which took sist them in finding their way in a new Department of Research and Inter- place on 26 September 26 – 4 Octo- place and also integrate them with national Relations, Michał Kaczmarek ber, guests visited Poznan, played ESN members and mentors of our from the City Council presented the bowling and participated in a joint University. IPMA Accreditation for the Project Management specialization

The „Project Management” specialization conducted at the Poznan University of Economics and Busi- ness has been recognized internationally. The IMPA organization appreciated the quality of education at PUEB and awarded our specialization their accreditation.

Thanks to this accreditation, It provides a summary of education ers, this certificate is a passport to students of Project Management in project management and is a con- the global labor market. will be able to take the exam and firmation of qualifications. Thanks to receive a certificate of IMPA-Student. its high recognition among employ-

PUEB will organize the International Scientific Conference APRIA

The Poznan University of Econom- This will be the 21st annual confer- the conference has never been organ- ics and Business was chosen to be the ence organized under the auspices of ized in Central or Western Europe. organizer of the International Scien- this association – one of the top three Poland is the first country from out- tific Conference Asia-Pacific Risk and in the world in the field of insurance. side the Asia-Pacific region, chosen to Insurance Association (APRI) Annual It is not only a huge success and organize this conference. The meeting Meeting in 2017. (planned for the end honor for PUEB and the Department is usually attended by approx. of July 2017.). of Insurance, but also a challenge as 200 scientists from around the world.

16 17 UNIVERSITY LIFE UNIVERSITY LIFE

Our researcher a member of the National Scientific publications awarded in the Karol Development Council Adamiecki Competition organized by the Scientific Society for Organization and Dr. hab. Eryk Łon, from the Depart- prepare expert opinions for the presi- • Culture, national identity, his- ment of Public Finance, has been dent and develop substantive assump- torical policy; appointed a member of the National tions to the presidential draft laws. • Security, defense; Management Development Council under the Presi- The National Development Council • Foreign policy; dent of the Republic of Poland. consists of 10 sections covering the • Science, innovation; The task of the council is to formu- following areas: • Education, the younger genera- The jury awarded two scientists • 3rd place – prof. dr. hab. to reward and publish studies in the late strategic objectives and methods • Economy, jobs, entrepreneur- tion, sports; from the Poznan University of Eco- Szymon Cyfert, for his publica- field of organization and manage- to achieve them by analyzing the ship; • Social policy, family. nomics and Business: tion Boundaries of organization ment, representing a significant situation in key areas of the state. The • Healthcare; Our scientist will advise the Presi- • 1st place- prof. dr hab. Elżbieta (Wydawnictwo Uniwersytetu contribution to the theoretical members of NDP will also identify chal- • Rural areas and agriculture; dent of Poland in the area of Economy, Urbanowska-Sojkin, for the Ekonomicznego w Poznaniu, and practical solutions to improve lenges and hazards for the future of our • Self-government, cohesion jobs and entrepreneurship. book Risk associated with Poznań 2012). the system of functioning of the country. Additionally, the Council will policy; strategic choices made by com- The aim of the competition economy. panies (Polskie Wydawnictwo organized by the Scientific Society Ekonomiczne, Warszawa 2013), for Organization and Management is

Photo: Eliza Radzikowska-Białobrzewska/KPRP The future of pensions

„Your retirement account vs. future the retirement system from the point about the balance of the retirement pension” was the motto of a seminar of view of a policyholder. During the account or what are the obligations held at the Poznan University of Eco- seminar, specialists explained, among of the employer as a taxpayer. Ad- nomics and Business and organized in others, the difference between an ditionally, the subjects of voluntary cooperation with the Social Insurance individual account and sub-accounts retirement savings supported by the Institution and the Department of managed by the Social Insurance state and capabilities of individual Labour and Social Policy. Institution. security in the old age were dis- The aim of the meeting was to There was also information about cussed. present the fundamental solutions in how to interpret the information

„Environment & Technology in Business” conference at PUEB

The latest trends in business were The conference was attended by During the conference, scientists discussed during the „Environment & over 300 participants, including nearly presented the results of studies, Technology in Business” conference held 120 speakers from major research cent- which mainly concerned the use and at the Poznan University of Economics ers in Europe. We were host to repre- management of environment-friendly and Business. This conference has been sentatives of, among others, Reykjavik technologies. There were also discus- associated with the launch of the new University of Iceland, Norwegian sions on trends in commodity science field of study conducted in English - University of Science and Technology, and the latest product manufacturing „Product & Process Management”. and Gdynia Maritime University. processes.

18 19 UNIVERSITY LIFE UNIVERSITY LIFE

PUEB scientist awarded by the Ministry The most active researcher of the Faculty of Science and Higher Education of Management

Prof. dr hab. Jan Szambelańczyk was awarded by the Minister of Science and Higher Education Prof. A jury has awarded the most active employee of the Department of Management for the third time. dr hab. Lena Kolarska-Bobińska has given recognition to his special contribution to the scientific work This year’s winner was dr Jakub Gazda from the Department of Microeconomics. and to his organizational achievements. The criteria taken into account for Research and International Relation, Kawa from the Department of Logistics Prof. dr hab. Jan Szambelańczyk Poznan University of Economics and Legal Affairs of the General Council during the competition included an and prof. dr hab. Kazimierz Krzakiewicz - and Transport.The jury also gave is an employee of the Department Business. He has also supervised work for Science and Higher Education for international scientific, educational and Dean of the Faculty of Management. recognition to dr Rafał Kasperowicz, of Labour and Social Policy at the of the Committee for Economic and five years. organizational activity. The chairperson The next places in the competi dr Jacek Jankiewicz, dr Anna Mary- of the jury was dr hab. Magdalena Florek tion took dr Adam Zaremba from niak, dr Justyna Tanaś, dr Anna and the awards were founded by prof. the Department of Investments and Leszczyłowska, dr hab. Magdalena dr hab. Maciej Żukowski -Vice-Rector Capital Markets and dr Arkadiusz Stefańskaand dr Wojciech Augustyniak. Our PhD student is a World Latte Art Champion NCS grants for PUEB

Agnieszka Rojewska from the in coffee for seven years. She has competed for the title of World Cham- Some of the research projects developed by the researchers of the Poznan University of Economics Department of Trade and Marketing many achievements under her belt, pion in Seattle and Melbourne. and Business received funding from the National Science Centre for the total amount of 350.000 PLN. became Latte Art World Champion in for example the titles of Polish Barista As a doctoral student, she is also the competition Milan Latte Art Chal- Champion 2015 and 2014, and Poland interested in coffee. Her doctoral disser- lenge. Agnieszka has been interested Latte Art Champion 2014. She has also tation concerns world coffee markets. Dr Adam Zaremba from the tition. Among the winners of another ices Management and mgr Andrzej Department of Investments and competition, PRELUDIUM 8, were Szymkowiak from the Department of Capital Markets won a grant worth mgr Urszula Garczrek from Depart- Commerce and Marketing. 156.000 PLN in the SONATA 8 compe- ment of Market Research and Serv-

PUEB scientists members of the Scientific Society of Business Informatics The scientific achievements of the leading research centers in the field of informatics were presented at the I Congress of Business Informatics in Podlesice. PUEB scientists also attended the meeting.

Prof. dr hab. Witold Abramowicz representatives of the Department the Members of the Scientific Society gave an introductory lecture on of Information Systems presented of Business Informatics during which Big Data Business Models. Then, to- a number of scientific articles the new authorities were selected. gether with dr Agata Filipowska, he written by the scientists from our Prof. dr hab. Witold Abramowicz has participated in the discussion panel University. been appointed Vice-President of „Methodology of Business Informat- One of the elements of the Con- the Society and dr Agata Filipowska ics”. During the thematic sessions, gress was also the General Meeting of became a secretary.

20 21 UNIVERSITY LIFE UNIVERSITY LIFE

The publication of our scientist awarded Collegium Altum Tower Run by the Minister of Science and Higher An unusual sporting event was organized on the occasion of the 90th anniversary of the Poznan Uni- versity of Economics and Business. For the first time in history, the runners ran the stairs of the PUEB Education Collegium Altum.

The book „Microeconomics. Taming mathematics” was awarded by the Polish Economic Society. The author of the textbook is a scientist from the Poznan University of Economics and Business 244 contestants participated in The winner run 18 floors Results of the First Collegium the first edition of the Run. They had Altum Tower Run: - dr hab. Krzysztof Malaga. to run 392 stairs to get to the finish in 96 seconds. line on the 18th floor of the tower. The book won the third prize in vantages of the book include a very some of the issues. [...] I think that this The winner was Bartosz Świątkowski (2 min, 33 sec). The fastest lecturer the competition for the best academic good selection of issues discussed; handbook has a chance to be a very from Kościan who finished the run runner turned out to be mgr Marcin textbook on economics published in logical and consistent manner of valuable didactic material of national in only 1 minute and 36 seconds.The Flotyński. 2012-2014. Earlier, the book had also the presented issues both from the importance - wrote p prof. zw. dr hab. best female contestant was Patrycja State Fire Service Championships been awarded with a second-degree economic and mathematical point Tomasz Tokarski from the Jagiellonian Talar and her time was 2 minutes and and the Police Championships in prize by the Minister of Science and of view, very meticulous mathemati- University Institute of Economics and 4 seconds. The fastest student runners running up stairs organized under the Higher Education. -The main ad- cal records and charts illustrating Management. were Szymon Tuzel (1 min. 43 sec.) auspices of the Poznan Municipal Police and, in female category,Natalia Janik Commander were also parts of the run.

Our scientists at a training in the IVEY Business School

Simulations, interactive lectures and action learning were components of the „Regular soft-skills course” training organized in the IVEY Business School in Canadian London. Mgr inż. Jakub Flotyński and mgr Daniel Wilusz, employees of the Poznan University of Economics and Business, participated in this course.

The courses have been organized centers. Its main objective was to The second part of the training by the Ministry of Science and Higher develop expertise in the field of entre- programme was devoted to improv- Education within a system project preneurship and soft skills, necessary ing the soft skills of participants. The „Support for the management of sci- for cooperation with the economy. speakers presented, among others, entific studies and their results Trans- The training was divided into two problems of intercultural communi- Formation.doc”. The project has been thematic blocks. The first focused on cation, teamwork, conflict resolution financed by the Innovative Economy issues related to entrepreneurship, and stimulation of interdisciplinary Operational Programme 2007–2013. introduction of innovations, coopera- thinking and acting. The training was intended for doc- tion between science and business The training was attended by a to- toral students and young scientists and developing new projects with tal of 20 people from various Polish from Polish universities and research the use of academic knowledge. research centers.

22 23 UNIVERSITY LIFE UNIVERSITY LIFE

Bronze medal for our chess players at the Development strategies of running World University Chess Championships events

The development strategies of running events have been discussed during the III National Methodo- It has been the first time in history Members of AZS UEP – Klaudia Kulon 6 to 12 October 2015. Our representa- logical Conference organized by the Department of Marketing Strategies PUEB. The event was held that PUEB chess players took part in and Magdalena Kowara took the tives competed with the best student the World University Chess Champion- fourth place. teams from as Armenia, Russia, Serbia, under the auspices of the Polish Scientific Society of Marketing. ships. The bronze medal was awarded The Championships were held in Croatia, Slovenia, France, Turkey and to Kamil Dragun and Piotr Brodowski. the capital of Armenia – Yerevan, from Portugal. The conference was attended by director of the Wroclaw Marathon, sporting events and the use of new representatives of PUEB, with prof. and Przemyslaw Babiarz - sports information technologies. On the dr hab. Marian Gorynia at the helm, journalist of TVP. second day, strategic workshops and nearly 120 guests from all over The issues discussed during the were held, during which partici- the country. A group of presenters meeting were the need of having pants (under the guidance of the included many public figures, e.g. a strategy for each running event, Department of Marketing Strategies) Breakfast run with the Rector Łukasz Miadziołko- director of the methods of organization of voluntary worked on strategies for selected Poznan Marathon, Wojciech Gęstwa- service, creating an atmosphere at running events.

A recreational Breakfast Run participants of 5K run were the The event was organized by the for the employees and students of rector, prof. dr. hab. Marian Gory- Runners Club, Department of Sport PUEB was held in the Park Cytadela nia, and olympian athlete, Patrycja and Physical Education and PUEB on 17 October 2015. Among the Wyciszkiewicz. Student Sports Association (AZS).

24 25 THE GALLERY OF PUEB RECTORS THE GALLERY OF PUEB RECTORS

According to tradition, portraits of the Rectors of the Poznan University of Economics and Business are painted after their term of office has ended. The portraits of 16 PUEB Rectors are located in the old Senate Hall in the Main Building of the University. On the occasion of the 90th anniversary of the Poznan University of Economics and Business, each edition of the Biuletyn will contain a new column - The Gallery of PUEB Rectors, which will present members of the University’s authorities.

prof. dr Leonard Glabisz prof. zw. dr Antoni Peretiatkowicz

Born on 13 June 1884 in Boruchów in Volhynia. He graduated from a middle school in Kamieniec Podolski and started his studies in law at the University of Warsaw. Then, he studied in Lviv, Cracow, Born on 27 December 1871 in Pamiątkowo, near Szamotuły. After graduating from a middle school in Heidelberg, Paris and Geneva. In 1909, he earned a degree of Doctor of Law at the Jagiellonian Uni- Poznan, he studied political economy in Lausanne, Krakow and Munich, where he earned the degree versity. In 1919, he moved to Poznan and started working at the newly-opened University of Poznan of Doctor of Economics in 1905. He completed his professional traineeship in banks in New York and (then: Wszechnica Piast). Together with prof. Jan Rutkowski and prof. Tadeusz Brzeski, he organized Berlin. Then, he worked in Lausanne and Paris. In 1919, when Poland reaffirmed its independence,he the Faculty of Law and Economics in 1919-1920 and became its first dean. After the establishment returned to the country. In 1925, he was appointed director of the Higher School of Economics. The of the Poznan Higher School of Commerce, he became a professor, and was appointed Dean of the Ministry of Religious Affairs and Public Education approved his nomination for this position on 17 July Department of State Law. In the years 1930-1938, as Director of the Higher School of Commerce, he 1926. Professor Glabisz developed organizational foundations of the future University and its statute. carried out a major reform consisting in replacing narrow fields of study with a wide profile of educa- He died on 10 September 1951. tion. After World War II, he became head of the newly-established Department of Public Law. Profes- sor Peretiakowicz retired in 1951 and died on 18 December 1956.

1925–1930 1930–1939

26 27 INTERVIEW OUR ALUMNI

Why do we need EQUIS? The Poznan International Fair under the – an interview with the Vice-Rector for management of our graduate

Research and International Relations, By the decision of the Supervi- Paris. Przemysław Trawa graduated and twice held the position of Vice sory Board, Przemysław Trawa was from the Academy of Economics in President of PIF (in 1996–2007 and appointed a new Chairman of the Poznan, specializing in Economics and 2009–2014). Our graduate will man- prof. dr. hab. Maciej Żukowski. Board. He replaced Andrzej Byrt, who Organization of Foreign Trade. He has age the Poznan International Fair until also graduated from our University, been associated with PIF since 1983. 2019. and is now Polish ambassador in In 2007–2009, he served as President

They are kind of widely recognized aspects of the University’s function- quality marks. ing. The report needs to be submitted by July 2016. In September 2016, we At present, we are putting our ef- will be visited by the accreditation The success of our graduates forts into obtaining one of the most committee and the decision will be prestigious world accreditations- made in December 2016. The graduates of the Poznan University of Economics and Business dominated the XVIII Competition EQUIS. What does the process of of the Scientific Society of Business Informatics for the best thesis in business informatics. granting this accreditation look like? What will PUEB gain thanks to EQUIS accreditation means that the EQUIS? Our graduates won three awards cation social graph.” In the bachelor’s of business entities”. The third place business school receiving it is of the in total. In the group of master’s theses category, the winner was Mile- was taken by Łukasz Grzybowski, highest quality. The road to ac- Of course, we believe we will get ac- theses, the second place went to na Ćmil and her thesis “Assessment of author of “The use of related data min- Why do Polish business schools creditation is quite long. Last year, we credited, but we know that it is very Piotr Zwolenkiewicz for “Methods of the possibility to use the overtones ing methods in the domain of public need international accreditations? submitted our application. It required difficult. There is a number of benefits. subgraphs evolution in telecommuni- analysis in decision-making processes procurement”. preparation of a detailed description It would be a formal confirmation that In Poland, this topic is relatively new. of our University. The European Foun- we belong to the elite group of the In the first two decades of trans- dation for Management Development best business schools in the world. That formation, Polish schools were not (EFMD), which grants EQUIS, have would, in turn, translate into getting very open to the world. On the one thoroughly checked if we meet the more interest from students, schools hand, it was a result of the previous preliminary criteria. Exactly one year and research centers. The increase in the political regime. On the other hand, ago, we were allowed to apply for number of foreign students can com- the great number of Polish students accreditation. Currently, we are work- pensate for the decline in the number caused by the demographic growth ing on the self-assessment report. of Polish students. In this context, our and an increase in the schooling rates There are many people involved as efforts to get accredited are an invest- weakened the need of internationali- the accreditation concerns almost all ments that will benefit all of us. zation. For example, very few foreign students were accepted into our universities. Today, the situation is different. The developed countries are not so distant from Poland. We have good schools, a student-friendly environ- European Quality Improvement System (EQUIS) is one of the two prestig- ment, lower costs of living and many ious accreditations for business schools.The accreditation is awarded to more things that could encourage the best business schools by the European Foundation for Management foreign students to choose Poland. Development (EFMD), which assesses the quality of education and the We need to remember that demo- conditions for studying at a given university. EQUIS pays special attention graphic trends are not favourable not only to high standard of strategic activities of a school, but also to the anymore – the number of Polish process of internationalization. Accreditation focuses on the development students is decreasing. That is why of management and entrepreneurial skills among students and innovation we need to be open to the world. in the processes of education. International accreditations are needed from the global point of view.

28 29 OUR ALUMNI OUR ALUMNI

Our graduate appreciated by the

Australian University of Technology Name: Anna Białkowska, Krzysztof Stola, Maciej Staisz Faculty/field of study/specialization: Turystyka międzynarodowa, Faculty of International Economy, Interna-

Graduates of the Poznan University of Economics and Business have a chance to work for the larg- tional Tourism/International Logistics est scientific and business organizations in Europe, but also in the world. A great example is dr Marek Place of work/position: Cafe Sorrir. Cafe do Brasil. Founders. Kowalkiewicz who has been appointed Professor and PwC Chair in Digital Economy Queensland Contact us: Sorrir, 696 488 840, [email protected]

University of Technology in Australia. INDEX OF SUCCESS

From the beginning of his career, of social networks, value for busi- to this role – said prof. Rowena Barrett We chose to study at PUEB because... dr Marek Kowalkiewicz has been ness and future jobs. Therefore, from QUT Business School. associated with a German computer Queensland University of Technology After taking up the new position, We wanted to gain knowledge of business, economics and the fundamental principles of the market. Expanding horizons in this field and certain freedom and independence were decisive factors. Of course, company SAP SE. His hard work was focuses on this issue, and the creation Dr. Marek Kowalkiewicz’s task will be its reputation of the best university in the country was also very important. Studying economics offers noticed by the representatives of the of the position of the PwC Chair in shaping the digital transformation, more job opportunities after graduation, but it also gives time to find your way in life. University of Technology in Brisbane the Digital Economy is the founda- supporting creativity and innovation, – one of the best universities in the tion for thinking about digitization. and at the same time, the scientific world. Dr. Kowalkiewicz was selected from community, business and policy, – Digitization is the basis for a huge group of candidates, and I am for the development of the digital Our best memory from the student days is... significant changes in the creation convinced that he is perfectly suited economy. This amazing atmosphere: parties, science, examination session, parties, meeting new people, breaks. A beautiful period of five years during which the greatest challenge is to pass the exams, plan holidays or travel, or get ready for a Thursday evening in a dorm. Such things happen only during studies!

Skills gained at PUEB allow us to Put the things we learned at the university into practice. Of course, it is not easy and not everything can Master’s thesis of a PUEB graduate awarded be used but it would be quite hard without certain basis.

In five years, we would like to… The Master thesis of a graduate under the supervision of prof. dr was presented to the winner during of the Faculty of Management, Anna hab. Elżbieta Urbanowska-Sojkin. Its the PM-Education Seminar, which Open and dominate the Super Food market in Poland. We are the first who developed this segment to such Szymczak, has been awarded by the subject is the organizational culture took place on 21 October 2015 at the an extent. This requires work, dedication, education and time, but we believe that Poles will start paying jury of the „Project Master” competi- of scrum teams, demonstrated on Warsaw School of Economics. attention to what they eat, how they eat and, most importantly, the quality of the products they consume. tion. The thesis has been written the example of Allegro. The award Our strategy is to provide good and valuable food.

Outside of work, we like One of the things that the three of us have in common is certainly a passion for sports and travel. The female part of our team prefers fitness or gym while the male part is more into football. Traveling is a passion we have been developing since our student days.

Professional advice for the students of PUEB Do what you like to do. Be passionate and committed. The road to success is paved with hard work and sleepless nights, especially at the beginning. But then, even the smallest success makes you smile and gives you energy to carry on. You need to determine your goals, say „I can do this,” and do everything to achieve it. Don’t give up because of trivial reasons. People who start their own companies are never sure of their success, they don’t have extensive knowledge nor experience. That is why it is worth trying. We can learn a valuable lesson from every failure. Good luck, and remember that the first step is the hardest, but then you get over the hump!

30 31 PUEB IN THE MEDIA PUEB IN THE MEDIA

Our experts in the media Poznan shopping centers are emptying

The withheld expansion of Galeria and more considerate when assess- Malta, an undeveloped part of Galeria ing the situation- they do not decide Dębiec, more and more empty stalls to enter every shopping center. And National receipt lottery in Poznan City Center. Our expert, once they are in Stary Browar, there is dr Krzysztof Celka from the Depart- no need to put another shop in PCC. In ment of Investment and Real Estate, turn, small galleries like Skórzewo are, in

dr K. Celka Celka K. dr explained the increasing number fact, too big. They should be centers of of vacancy rates in shopping malls necessities which can actually be satis- to Gazeta Wyborcza- This shows that fied by three stores: a discount store, The Ministry of Finance encourages of a confirmation of a valid transaction, there is already a lot of retail space in a drugstore and a pharmacy. And when Poles to always take their receipts in an warranty rights or the statutory warranty Poznań. It is apparent that it is difficult it comes to vacancy rates- there is many unusual way - by organizing a receipt associated with owning a receipt – said to fill it. Large sales networks are more of them – the PUEB expert explains. lottery. In the opinion of our expert, dr our expert on public finance – Tax au- Tomasz Bojkowski from the Depart- thorities are implementing a preventive ment of Public Finance, the lottery is measure rather than control. Requesting dr T. Bojkowski Bojkowski T. dr an interesting way to ensure that VAT is a receipt, by the consumer may prove to paid to the state. – The lottery exposes be more a effective instrument for the im- additional advantages of owning a re- plementation of the fiscal interest than Uber in Poznań ceipt: increasing the probability of par- tax audits or investigation proceedings ticipation in lawful trading, possession - he added. The Uber mobile application, Technology. The taxi drivers are also enabling ordering transport services worried about the fact that drivers from drivers registered on a special providing services within the Uber platform, is planned to be launched application will have much more in Poznań.The Poznan taxi drivers freedom when it comes to paying are not happy about this as they taxes. - If they are not subject to the are afraid that it is going to impact same rules - cash registers and employ- prof. W. Cellary W. prof. their income.- Competition always ment (self-employment or employment improves the position of customers in within the corporation) - the fiscal the market. So, appearance of a new burden will be much higher for the taxi Seniors are back in town significant player in the market means drivers- explained dr Huber Igliński lower prices and better services - said from the Department of International prof. dr hab. inż. Wojciech Cellary Logistics. Many seniors who have lived in Economic and Local Government from the Department of Information the suburbs or rural areas for some Policy.- It is mostly caused by the cost time are now moving back to the of housing. Additionally, older people cities.- This phenomenon can be also pay attention to the availability observed across entire Europe - noted of services, especially healthcare - he ] dr H. Igliński H. dr ]

dr P. Lis P. dr dr Piotr Lis from the Department of added.

32 33 PUEB IN THE MEDIA

Media monitoring – October 2015

69 (11.79%) 121 (20.68%)

34 (5.81%)

361 (61.71%)

Press Internet Radio TV

34 PUEB IN THE MEDIA

Poznań University of Economics and Business

No. 2 (2015/2016) October 2015