Poznań University of Economics and Business No. 2 (2015/2016) October 2015 Editor-in-chief Sylwia Jurga Edited by Grzegorz Lemański Table of contents Graphic design Izabela Jasiczak UNIVERSITY LIFE 2 • A new PUEB logo ............................................................................................................................................. 2 English translation by • 85 Years of the PUEB Alumni Association .............................................................................................. 4 Wenesa Synowiec • Doctoral and habilitation promotions ..................................................................................................... 5 • A student record book in a school bag .................................................................................................... 6 Photographs • New trading laboratory at PUEB ................................................................................................................ 8 PUEB Archive, Fotogenika.pl • Participatory budgeting at PUEB ............................................................................................................... 8 • MBA graduates leave the University walls .............................................................................................. 10 • Jacek Santorski at PUEB ................................................................................................................................. 10 Print and typesetting • Cooperation with the Musketeers Group ............................................................................................... 11 Przedsiębiorstwo poligraficzno-usługowe „Multigraf” • Eco Computers at PUEB ................................................................................................................................. 12 S.C. R. Ellert, J. Tomczuk • Prof. Stark at PUEB ........................................................................................................................................... 12 • President of the Warsaw Stock Exchange at PUEB .............................................................................. 13 • Orientation Week at PUEB ............................................................................................................................ 14 • Strategic choices in companies .................................................................................................................. 15 • IPMA Accreditation for the Project Management specialization ................................................... 15 • PUEB will organize the International Scientific Conference APRIA ............................................... 15 • Our researcher a member of the National Development Council ................................................. 16 • Scientific publications awarded in the Karol Adamiecki Competition organized by the Scientific Society for Organization and Management .................................... 17 • The future of pensions ................................................................................................................................... 17 • „Environment & Technology in Business” conference at PUEB ....................................................... 17 • PUEB scientist awarded by the Ministry of Science and Higher Education ................................ 18 • Our PhD student is a World Latte Art Champion ................................................................................. 18 • The most active researcher of the Faculty of Management ............................................................. 19 • NCS grants for PUEB ....................................................................................................................................... 19 • PUEB scientists members of the Scientific Society of Business Informatics ............................... 19 • The publication of our scientist awarded by the Minister of Science and Higher Education .................................................................................................................................... 20 • Our scientists at a training in the IVEY Business School .................................................................... 20 • Collegium Altum Tower Run ........................................................................................................................ 21 • Bronze medal for our chess players at the World University Chess Championships .............. 22 ISSN 2450-1166 • Breakfast run with the Rector ...................................................................................................................... 22 • Development strategies of running events ........................................................................................... 23 Circulation THE GALLERY OF PUEB RECTORS 24 100 copies INTERVIEW 26 Publisher • Why do we need EQUIS? ............................................................................................................................... 26 Poznań University of Economics and Business OUR ALUMNI 27 al. Niepodległości 10 • The Poznan International Fair under the management of our graduate .................................... 27 61-875 Poznań • The success of our graduates ...................................................................................................................... 27 phone: 61 856 90 00 • Our graduate appreciated by the Australian University of Technology ...................................... 28 www.ue.poznan.pl/en • Master’s thesis of a PUEB graduate awarded ......................................................................................... 28 • Index of success ............................................................................................................................................... 29 PUEB IN THE MEDIA 30 • Our experts in the media .............................................................................................................................. 30 • Media monitoring – October 2015............................................................................................................ 32 © Copyright by Poznań University of Economics and Business Poznań 2015 UNIVERSITY LIFE UNIVERSITY LIFE A new PUEB logo Components of the new PUEB logo. From October 2015, the Poznan University of Economics and Business has a new logo and a transpar- ent, graphically consistent system of visual identification. The aim of changing the Univeristy’s economics. The caduceus is depicted she added. The new emblem mani- logo is to show that tradition, prestige in a conventional form of its symbol fests long tradition of the University, and reputation of PUEB are in line with – the staff entwined by two serpents, indicates its identity and the main its modernity, development and ope- topped by a pair of wings. In mythol- area of research and didactic activity ness. – The updated logo will symbolize ogy, the caduceus was a symbol of (economic sciences). the uniqueness and new features of the peace and trade. It is also a symbolic On the 90th anniversary of the brand (especially internationalism), staff of heralds and messengers. On Poznan University of Economics and and it will help increase our competitive the emblem, the caduceus is symmet- Business, a new commemorative strength – explains Iwona Cieślik, Head rically divided by the number 1926 logo with a symbolic number 90 will of the Marketing Division at PUEB. – the year of the University’s funding. apply throughout the academic year The new PUEB logo consists of two – This synthesis of form is supposed to 2015/2016. A simplified emblem is the components: an emblem and a full increase the legibility of the logo. Taking first step towards developing new sys- name of the university. It is a colorful into consideration that it often appears tem of visual identification for PUEB – digital and graphic composition in the in very small sizes (especially in the a set of rules and guidelines concern- form of a horizontally-cracked ring electronic media), it is necessary for its ing its basic elements of identification. with a filled central area. The inner artwork to be easy to read and identify Logo based on a renewed coat-of-arms surface of the emblem is a drawing in every form – said Izabela Jasiczak and the whole system of visual identifi- situated along the vertical axis of the from the PUEB Promotion Office, the cation will help build the image of PUEB, ring. The drawing symbolizes the hat author of the project – In addition, especially among futures students and and the caduceus of Mercury – the unnecessary details are distracting and our foreign partners – said the Head of mythological patron of trade and a simplified logo is easier to remember – the Marketing Division at PUEB. Evolution of the emblem of the Poznan University of Economics and Business. 4 5 UNIVERSITY LIFE UNIVERSITY LIFE 85 Years of the PUEB Alumni Association Doctoral and habilitation promotions A few generations of PUEB students met at a gala organized on the ocasion of the 85th anniversary of the Alumni Association. Its most exceptional element was the final concert of tunes from American The ceremony of doctoral on 16 October 2015. Thirty scientists In addition, during the ceremony, and habilitation promotions for received diplomas of habilitated professor Marian Gorynia has honored movies and musicals, performed by Longin Skalec. the academic year 2014/2015 was doctor and 40 people were outstanding lecturers of the Poznań held under the