Международная музыкальная выставка International Fair for Musical Instruments, Sheet Music, Music Production and Music Business Connections 14–17.09.201714–17.09.2017 Сокольники, Москва • Sokolniki, Moscow

2017

Organizers General Technical Partners Promotion Partner

SUPPORT BY Strategic Partner

Facts & Figures exhibition space /gro s s/ 2 4 320 m 143 3 4 6 2 8 visits

brands unique visitors 11 6 5 9 Exhibition and Convention Centre ”Sokolniki”, Moscow, Russia Manufacturers and distributors of musical instruments from Argentina, Belarus, China, France, Russia, and USA displayed their products at the fair. Among them were Yamaha, Pioneer DJ, Pioneer Professional Audio, Asia Music, MuzTorg, A&T Trade, MusicMag, LTM,

Blastbeat DrumShop, BAM, MAGMA MUSIC S.A., Di-Sound, Yerasov Music Corp., Inspector Guitars, Lutner Spb Inc, Pianino Pobeda, Forte&Piano, Proaudio Systems and others.

dates 14–17 September 2017 Fringe program for a total of increase events took place during the show, including seminars, both fairs, over 2016`s musical festivals, international conferences, presentations, workshops,

representing a 13% shows more than 250 performances and autograph-signing sessions

In addition, the concurrent Prolight + Sound NAMM Russia, attracted 7 235 unique visitors, with16 210 visits

Exposition and stages For the first time NAMM Musikmesse Russia introduced pavilions brand dedicated to different product groups. pavilions stages

Pavilion 11.2 Pavilion 11.1A Pavilion 3 Pavilion 7А (2nd floor) DJ & Electro World Yamaha Weekend Hall Drummers United ChoirExpo 2017 DJ-equipment and equipment for club The Strategic Partner Pavilion dedicated to drums International Methodical and electronic music of the fair and percussion Choir Assembly

Inside the pavilion there was DJ & Electro Yamaha Music Russia hosted In the pavilion popular drummers performed Educational sessions for specialists with Stage with DJ sets and workshops a conference for dealers during first and gave master-classes on the Drum stage official certification of upgrade training from the leading DJs. The stage days of the show in their own pavilion. was presented by Euroshow During the weekend Yamaha Music Partner and co-organizer of the Partners prepared a real gift for music lovers, by Drummers United Contest – Sponsor of the pavilion – inviting many Yamaha artists to play and Blastbeat DrumShop Pioneer demonstrate instruments at the show. Tommy Aldridge – a legendary drummer Pavilion 11.1B st and rock musician known for his work with Pavilion 7А (1 floor) Guitar World Ozzy Osbourne, Gary Moore, Motorhead Keyboards World Pavilion dedicated to guitars and Whitesnake, conducted a master class Keyboards, acoustic instruments and rock-music and autograph signing session. and accessories There was Guitrar stage in the pavilion American trumpeter of Russian origin Well-known Russian pianists and piano with diverse schedule of events, Alex Sipyagin and his quartet presented students from the Moscow Conservatory including performances, workshops a world-class jazz performance and and Music Centre demonstrated musical

and autograph-sessions. a master-class in the very busy pavilion. instruments from the world brands.

MF Group and Euroshow Online billboard KudaGo Maximum and DFM served as technical partners of this became the general partner for became the general radio partners year’s exhibition. The pair built and promotion of the show. of the exhibition equipped the Drum, Guitar and DJ & Electro Stages, which featured concerts, master-classes and contests.

audience unique visitors have attended 11 6 5 9 the show during 4 days. Visi- - The total number to Tar rs` of attendance run up Area get 3 4 6 2 8 of In audi- te- ence rest Electroguitars / bases 18 % 21% Musician

Strings / acoustic guitars 14 % 11% Wholesaler

Drums / percussion 13 % 11% Importer / Distributor

Keyboards / synthesizers 13 % 10 % Concert hall/ clubб

DJ-equipment 10 % 7% Producer / Event-agency

Sheet music / musical literature 8% 7% Retailer

Pianos / grand pianos 8% 6% Authorities

Brass & Wind instruments 4% 6% Music teacher

Accordions 2% 4% Manufacturer

Other 10 % 17% Other Purpose Visitors` Occupation of visiting

36% 17% 14 % 11 % 10 % 12 % 39% 20% 26% 8% 7% Business owner Manager Middle Manager Senior Executive Student Other Discover Education Searching Purchasing Other (co-owner), private (specialist) (head of office / unit (CEO, Deputy CEO current trends and training for new business entrepreneur / Department) or other similar contacts position)

Visitors’ comments about the show Olesya Petrochenkova Georgy Vardoiani band manager professional musician

To attend different musical events is a part At the fair, all visitors can personally interact of my job as a musical band manager. In with the representatives of the global this sense, NAMM Musikmesse Russia is the brands and famous professional musicians. most significant event in the Russian music To have such a dialogue with brands or industry. Here I am able to see novelties, with people who always inspire you is play instruments, to learn something new, to a good reason to come here. I always visit get new [what?]. Even one missed day at this fair to have a chance to play new or the fair means lost business and personal limited-edited instruments opportunities.

Exhibitors about the show

Strategic Partner – YAMAHA Music Guitar World Yoshinori Sasaki Alexander Yerasov Lorena Medina General Manager General Director Commercial Director Yamaha Music Russia Yerasov Music Corporation MAGMA Music SA, Medina Artigas SA As one of the leading manufacturers, dealers. In the beginning of a new For us it is very important to prove our Our company has been exhibiting for 15 we understand our status and try to season, it is important for us to gather all status-quo as a biggest Russian manufacturer years in NAMM and for 10 years in Musik- choose events, where we can support our partners and to communicate about and to present our novelties. Nowadays all messe in Frankfurt-am-Main. This time we music industry most effectively. NAMM marketing and new products. We are the information is going to the internet, but ex- have decided to exhibit in the Russian show Musikmesse Russia is a very important doing our best to inform our clients and hibiting at the show is the only opportunity to for the first time, because we want to enter event for us. We are very glad about our end buyers about our novelties and to meet with dealers, friends, and partners and the Russian market and neighboring countries. decision to participate in the exhibition show all advantages and high quality of to get new contacts. At the fair, we got both This show is a local one – we managed to with a separate pavilion. During 2 first our instruments. sorts of our target audience – our business get good contacts of Russian distributers, days we have been working with our partners and musicians. shops and manufacturers. We are particularly pleased with the contacts we made with the Yegor Krundyshev leading balailaika manufacturer who also Russian guitar manufacturer, exhibited. We have a good opportunity to Inspector Guitars sell our high quality balailaika strings here. At the exhibition, our guitars received the attention of both dealers and professional musicians. The audience of visitors com- pletely met our expectations - 90% of the visitors are professionals [and] we got many prospective contacts. It’s great that this year the show featuring a separate guitar pavilion – it’s really ‘hot’ here with all the concerts, master classes and guitarists’ parties at the stands and on stage.

Exhibitors about the show

DJ & Electro World Drummers United Alexander Grigoriev Ekaterina Agrest Vitaly Melenty Boris Rozhansky Section head of Marketing manager General Director General Director Pioneer Professional Audio ProAudio Systems Blastbeat Drum Shop Asia Music At the exhibition, we wanted to primarily The show is traditionally organized on It is important to exhibit at the show for We exhibit and show all our novelties with- show a new DJ equipment that we had a high level. Here we present our brands two reasons – to show the novelties of out expecting a quick commercial effect. We in the last few years. It was important to a wide audience and to meet our brands to promote the sales and to form are here for a reason to remind the Russian that visitors could be acquainted with our dealers. We like a new concept of the the unity of musicians, because without this music market about our company, because novelties and our new business lines. As show with brand pavilions. It gave us unity there will not be no any market, nor all the dealers have come to this exhibition. for results, we are more than happy of the right visitors flow – people know where any sales. I always manage to get good We are exhibit at NAMM Musikmesse exhibiting in the show. There were more they go and what for. The audience is contacts during the fair – professional Russia every year and today we are already target visitors than in previous years. a very professional. drummers and business visitors. planning to participate the next year.

Alexey Nazarov Director of Representative Office in Russia 64 Audio We exhibit in NAMM Musikmesse Russia, because our target audience visit this show. That number of visitors that we see here this year satisfies our expectations. Exhibiting in the show is a great opportunity for us to promote our image. After the show, the interest in our products is increasing.

Exhibitors about the show

Keyboards World Alexander Zaslavsky Grigory Fetisov Alexander Mnogolet Elena Safonova CEO General Manager President General Director Forte&Piano Organ salon – CONTENT D-Sound BAM Cases Russia We are participating in NAMM We have entered the Russian musical market We are participating in NAMM Musik- Seeing unfailing interest in our products from Musikmesse Russia for the first time to only this year and the exhibition is a good messe Russia for the first time to promote Russian musicians we decided to open BAM promote our new products and to inform opportunity for us to display our instruments our new products and to inform our cli- Russia and the musical fair is a perfect plat- our clients, distributers, retailers and end to a wide professional audience. This venue ents, distributers, retailers and end custom- form to build dealer network. At this show, customers about technical developments is a main point of attraction for business-ori- ers about technical developments in the we saw both old contacts and new potential in the market of musical instruments. There ented clients and musicians. We have got market of musical instruments. There are dealers who would like to stock and sell our are plenty of visitors at the show; the interesting contacts here and we will definite- plenty of visitors at the show; the process cases for musical instruments. process is busy and active. ly exhibit next year. is busy and active. Anton Kuzmin Sales Manager LTM The audience exceeded our expectation. It was very reasonable to separate the expo- sition by the types of musical instruments. Piano players are going to Keyboards Worlds straight away and see everything presented at the market, there is no need to search pianos and keyboards between the stands with guitars or drums.

Business, education and entertainment program In total, more than 250 events including master classes, educational sessions, festivals, and open lessons, finals of competitions, drawings, performances and autograph sessions were held during the four days of the exhibition, drawing crowds through Sokolniki.

ach pavilion presented its own busy agenda of events on stage and at the Estands of the participants: DJ & Electro World DJ & Electro World pavilion presented sets from popular residents of Moscow clubs and DJ’s of famous local dance radio stations – DFM and Megapolis. Events in- cluded the hotly anticipated “DJ Accelerator PRO # 4”, the final of the contest among the best graduates of the radio and DJ school UMAKER, as well as DJ & Electro Stage a media show from Euroshow, fea- turing the master class of the world famous DJ Zardonic from Venezuela. The best DJ schools of Russia conducted master classes including by popular domestic DJs. Every day Pioneer Professional Audio demonstrat- ed the possibilities of its professional audio systems with the best dance tracks of the year at DJ& Electro Stage.

Business, education and entertainment program

Drummers United Yamaha Weekend Hall Drummers United Pavilion, in a repeat from last year, brought together famous Russian drummers. The strategic partner of NAMM Musikmesse Russia, Yamaha Musical Instrument Company, Meinl invited one of the most sought-after drummers of the Czech Republic, Milos Meyer, who presented in a separate pavilion known as the Yamaha Weekend Hall, which featured the impressed visitors with his skills and energy. Every day the drum stage was presenting a real drum company’s musical instruments for trial, as well as many top musicians. Tommy Aldridge, battle, which was highly appreciated by the visitors. Prizes awarded the winners from Dr.Head. the legendary drummer and rock musician known for his work with Ozzy Osbourne, Gary The final of Drummers United 2017 drum competition took place on Saturday. The finalist Moore, Motörhead, and Whitesnake, conducted a master class and autograph signing received valuable prizes from the sponsors of the contest - 64 Audio, MuzTorg and Agner. session for fans. American trumpeter Alex Sipyagin and his quartet presented a world-class jazz performance on Yamaha instruments and a master class for trumpet players. Guitar World Guitar World pavilion hosted daily master classes, autograph signing sessions and performances of renowned international and domestic musicians and rock bands. The best Moscow guitar and rock schools prepared their special programmes for visitors.

Business, education and entertainment program

Grand Band Show CHOIREXPO The Grand Band Show, the International Festival-Competition of Orchestras and Ensembles, For the second year, the International Methodical Choir Assembly CHOIREXPO 2017, also returned this year, to welcome the best bands from all over Russia in a competition format. a joint project of the Organizing Committee of the Moscow City Comprehensive Bands who competed were awarded in several categories, including the “Best Professional and Youth Education Program, the Education Department of Moscow, NAMM Musikmesse Amateur” in Brass Bands, Pop, Jazz, and Orchestras of Folk Instruments. In addition to the concert Russia, and United Information Portal Music Festivals, took place at the trade fair. The program of the festival, visitors could see the colorful parade-defile of the orchestras along the workshop of the choirmasters and seminar sessions of the assembly gathered over 1500 central alleys of the Sokolniki Culture and Exhibition Center. Master classes of domestic and specialists this year. Famous Russian and foreign conductors, choirmasters, and teachers foreign experts in orchestral and instrumental genre took place within Grand Band Show. Erika held seminars and lectures, conferences and roundtables. At the end of each lecture Neidlinger, a famous conductor from the U.S. conducted a master class. On Sunday, September day, visitors of CHOIREXPO could witness performances of the best youth, student, 17, the central square of the Sokolniki Park turned into open air stage of a spectacular show “The professional and church choirs. Battle of the Orchestras”, which became a beautiful finale of the NAMM Musikmesse 2017.

Business Program / On all days of the exhibition, Yamaha Music and other Russian and world companies hosted a conferences for their dealers from Russia and the CIS For educators, NAMM Musikmesse Russia presented a variety of valuable learning opportuni- ties including an educational session from the guitar festival Guitarplayer Party; the International Conference “Music Education in the 21st Century” organized by the Russian media-center Mu- sic and Electronics” the final of the II International open competition “Media Music” and direct video conference with Professor Lee Higgins, the President of the International Society of Music Education who spoke about aspects of Community Music making.

Contacts Messe Frankfur t RUS Leningradsky prospekt, 39, bld. 80, 125167 Russia, Moscow phone: + 7 (495) 649-87-75, fax: +7 (495) 649-87-85 e-mail: [email protected] Alexandra Yurchenko phone: +7 (495) 649-87-75, ext. 132 e-mail: [email protected] Ekaterina Soboleva phone: +7 (495) 649-87-75, ext. 137 e-mail: [email protected]

NAMM international LLC 5790 Armada Drive, Carlsbad, CA 902008 USA phone: +1 760 438 80 01, fax: +1 760 438 38 73 27 Betty Heywood e-mail: [email protected] NAMM Tradeshow Sales e-mail: [email protected] See you at NAMM Musikmesse Russia! 13–16 September 2018, ECC “Sokolniki”, Moscow