TABLE OF CONTENTS I. TRANSMITTAL LETTER II. INTRODUCTION AND EXECUTIVE SUMMARY III. MARKET SITUATION AND HOTEL ANALYSIS IV. TOURISM MARKET STRATEGY V. SPORTS SECTOR STRATEGY VI. MEETINGS INDUSTRY STRATEGY VII. TOURISM IMPACTS I. TRANSMITTAL LETTER C.H. J OHNSON C ONSULTING, I NC. EXPERTS IN CONVENTION, SPORT AND REAL ESTATE CONSULTING December 31, 2011 Mr. Donald Fry Greater Baltimore Committee 111 South Calvert Street, Suite 1700 Baltimore, MD 21230 Re: Harford County Destination Market Study Dear Mr. Fry: C.H. Johnson Consulting, Inc. (Johnson Consulting) is pleased to provide this assessment of tourism related economic development opportunities and challenges currently facing Harford County. Also included in our assessment are recommended actions to achieve on-going growth in the region, with the enhanced vision to position Harford County as a stronger tourism destination. Tourism, sports, meetings, hotel development and destination marketing topics are addressed. Johnson Consulting has no responsibility to update this report for events and circumstances that occur after the date of this report. The findings presented herein reflect analysis of primary and secondary sources of information. Johnson Consulting utilized sources deemed to be reliable but cannot guarantee their accuracy. Moreover, estimates and analysis presented in this study are based on trends and assumptions, which usually result in differences between the projected results and actual results. We have enjoyed serving you on this engagement and look forward to providing you with continuing service. Sincerely yours, C.H. JOHNSON CONSULTING, INC. 6 East Monroe St. 5th Floor Chicago, Illinois 60603 Phone: 312.447.2010 Fax 312.444.1125 www.chjc.com
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