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Yamaha Corporation of America Winter Namm 2013 Press Kit YAMAHA CORPORATION OF AMERICA WINTER NAMM 2013 PRESS KIT VISIT THE YAMAHA WINTER NAMM 2013 EXHIBIT AT THE ANAHEIM MARRIOTT, MARQUIS BALLROOM ACCESS HIGH-RESOLUTION PHOTOS AND PRESS RELEASES AT HTTP://WWW.YAMAHA.COM/NAMM/ FOR FURTHER INFORMATION, PLEASE CONTACT THE FOLLOWING STAFF AT GILES COMMUNICATIONS: KEYBOARD DIVISION DOUG WRIGHT/GILES COMMUNICATIONS [email protected] (914) 798-7126 BAND AND ORCHESTRAL DIVISION MARC FERRIS [email protected] 914-478-1233 (MOBILE) PRO AUDIO & COMBO: MARC FERRIS [email protected] 914-478-1233 (MOBILE) KEYBOARD DIVISION Bösendorfer Marquetry Series of Grand Pianos Inspired By 18th Century Vienna ANAHEIM, Calif.— Yamaha will unveil the first design of Bösendorfer’s new Marquetry Series of Grand Pianos, the limited edition Model 200 SP “Hummingbirds”, in its premium piano room at the 2013 NAMM Show. Marquetry is the use of many pieces of different types of wood veneer to create images and has long been viewed a symbol of wealth. Many fine examples of marquetry can be found in the Imperial Palaces of Vienna, including the Schoenbrunn Palace, the summer residence of The Austrian Habsburg Imperial Family. While many historical pianos have included marquetry designs, they have seldom been re-envisioned for the 21st Century. The Austrian Habsburg Imperial Family was delighted by exotic images of nature, covering the walls of their intimate music room with wonderful jungle scenes. The Palace, outfitted with a suite of rooms featuring exotic garden panoramas commissioned by Maria Theresa and hand painted by the celebrated 18th Century Bohemian Ornamentalist painter Johan Wenzel Bergl, played host to six-year-old Wolfgang Amadeus Mozart, who performed for the Empress Maria Theresa at Schoenbrunn. “Our Model 200 SP “Hummingbirds” pay tribute to 18th Century imperial grandeur,” said Ed Bezursik, Yamaha Acoustic Piano Marketing Manager/ Bösendorfer North American Marketing Manager. “This contemporary reinterpretation of traditional images of nature is combined with the finest sound and touch.” 2 Bösendorfer 200DE3 Performance Reproducing Piano Showcased in Yamaha Premium Piano Room at The 2013 NAMM Show -Exquisite Piano Offers New, High-End Performance Reproduction Capabilities- ANAHEIM, Calif. — Yamaha is pleased to display the Bösendorfer 200DE3 at the 2013 NAMM Show in the Yamaha premium piano room at the Anaheim Marriott. The 200DE3 is the first non-Yamaha piano to feature the company's award-winning Disklavier performance reproducing technology, which is integrated inside the new model as part of its meticulous, handcrafted manufacturing process. The Bösendorfer 200DE3 derives from the vaunted Bösendorfer 200, which has enjoyed enormous popularity with music schools and professional teachers at conservatories for over 50 years. Its compact size makes it equally at home in private spaces. The model features the famous, rich and moving Bösendorfer sound, along with superior quality workmanship and optimal use of materials to create lasting value and the best sound possible. “This is the first time that we have extended the Disklavier system to another manufacturer's name, and in this case it enhances both brands," said Mark Anderson, Marketing Director, Yamaha Keyboard Division. "Because consumers are confident in the reliability and performance capability of the Disklavier technology and in Yamaha pianos, they will perceive an enhanced value for the Bösendorfer 200DE3, which embodies Yamaha's commitment to upholding the Bösendorfer legacy while adding sophisticated technological enhancements offering many practical benefits," added Anderson. By keeping Bösendorfer's brand integrity intact and adding an advantageous performance reproduction system that only Disklavier technology can bring, Yamaha has created the perfect 3 complement to Yamaha's high-end Disklavier piano line. Faculty and students at top colleges and music conservatories will appreciate the expanded capabilities that this reproducing technology provides, including the ability to conduct remote lessons and master classes on pianos networked over the internet, which virtually eliminates geographical boundaries between teacher and student. A great piano like Bösendorfer is a logical place to expand Disklavier technology from its role of enhancing the capacity of quality Yamaha pianos. For almost a quarter century, the award- winning Disklavier performance reproducing piano systems have combined old-world craftsmanship with a range of 21st century features. Disklavier offers a sophisticated, whisper- soft playback system that turns any room into a concert hall. Special music CDs ship with the system, so it's possible to start enjoying content as soon as the Bösendorfer 200DE3 is delivered. The built-in Disklavier system further expands the Bösendorfer's capabilities by offering remote control operation along with USB recording and playback. The DisklavierRadio function offers uninterrupted streams of music over 11 different channels delivering classical, jazz, pop and other styles. The unit comes with ample storage space so users can document and share their own performances. 4 Yamaha Expands Arius Line of Digital Pianos —The Arius YDP-142 and YDP-162 Deliver Advanced Connectivity, Touch and Sound— ANAHEIM, Calif. — Yamaha Corporation of America, Keyboard Division, continues to expand features of its remarkable Arius line of digital pianos, with the new YDP-142 and YDP-162. These new Arius models, which will be unveiled at the 2013 NAMM Show, offer users a digital alternative to an acoustic upright piano for the home and are suitable for pianists ranging from beginner to intermediate, respectively. Both the YDP-142 and YDP-162 provide unique benefits, including dual headphone jacks that allow two pianists to sit at the bench to practice or play in total privacy. Intelligent Acoustic Control automatically adjusts EQ to your preferred volume setting, ensuring the absolute best tone at any playing level. A two-track song recorder allows players to practice with one hand while the Arius plays the other, at a comfortable tempo the player can select. “The USB HOST port brings these Arius models into a new level of connectivity,” said Dane Madsen, Yamaha Digital Piano Marketing Manager. “Yamaha apps like Piano Diary, NoteStar and Visual Performer make for a fun pairing with the optional iUX1 iPad cable. Now you can learn, record, share and see your music in ways that were unthinkable just a few years ago.” The new Arius YDP-162 and YDP-142 digital pianos provide authentic piano touch and tone fit for pianists and aspiring pianists alike. The Graded Hammer Standard (GHS) action of the YDP- 142 builds proper fingering technique for an easy transition to playing on acoustic pianos, while PureCF sampling delivers expressive recordings of Yamaha’s CFIIIS 9-foot concert grand piano, a first for the Arius line. 5 Using a special design and position within the instrument, the Acoustic Optimizer physically adjusts the acoustical flow, which controls resonances and enriches the overall sound. Available in either rosewood or black walnut finishes, customers can choose between the Arius YDP-142’s 32” cabinet or the taller 33” cabinet of the more upright YDP-162. Additionally, both models feature Duo Mode, which splits the keyboard into two 44-note keyboards each with their own middle-C, perfect for side-by-side or group practice environments. The GH action with Synthetic Ivory Keytops, available with the YDP-162, gives players that classical piano touch and provides a moisture-absorbing surface for sustainable comfort during extended playing sessions. Both the Arius YDP-142 and YDP-162 will debut at Winter NAMM 2013 and are available at an MSRP of $1,499.00 MSRP and $1,999.00 respectively. 6 Stylishly Affordable: Yamaha Launches Popular b Series Acoustic and ‘Silent’ Upright Pianos In the United States —Stunning Silent b2 and b3 Models Join Recently Launched b1 at The 2013 NAMM Show— ANAHEIM, Calif. — Yamaha Corporation of America announces the United States debut of the b Series Upright Pianos, the most affordable instruments in Yamaha’s acoustic piano line. A favorite in Japanese and European households for years, the recently launched Continental style b1 is designed for maximum performance, incorporating exceptional craftsmanship, space- conscious design and high-quality sound at a wallet-friendly price. According to Yamaha Acoustic Piano Marketing Manager Ed Bezursik, the U.S. market is primed for the b Series’ winning combination of looks, value and quality. “The market has demanded a good, affordable piano with an authentic touch that provides novices and experienced pianists the opportunity to grow," said Bezursik. "The new Yamaha b Series meets this demand with style, offering exceptional sound quality and superior materials.” Available in both traditional acoustic and “Silent” models, the Series offers a sturdy contemporary design that features back posts for added strength, while the specially designed soundboard and high-grade hammers endow the b1 with an unrivalled richness and sound depth for a 43” piano. Yamaha’s renowned, pure, clear tone and easy to play, responsive keyboard touch make this upright perfect for beginning piano students. Ideal for small spaces, the b1 Continental upright measures 43” high with a width and depth of 58 ¼ ” and 21 ¼,” respectively. At 45” high, the b2 offers a larger, more traditional case with the same width and depth of the b1. The b3 model is a full 48” high upright, with a width of 59 1/4" and a depth of 24 1/4". 7 Seasoned specifically for the U.S. market, the b Series features a laminated soundboard that minimizes soundboard cracking. Yamaha reinforces the crown of its soundboard to ensure that the tone quality will remain consistent for years. Yamaha’s patented Extruded Aluminum Alloy Action Rail eliminates the common fluctuations in wood and metal encased rails that affect touch, thus allowing for a more stable, long-lasting action regulation. Yamaha only uses select Spruce for the keys on all models of pianos. Like all Yamaha pianos, the b Series offers Uniform Key Travel to ensure that regardless of size, type or model, Yamaha keyboards will always feel the same.
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