ADVENTURE RACING 2015 Outdoor Foundation Individual Activity Reports ADVENTURE RACING 2015 Outdoor Foundation Individual Activity Reports
ABOUT THE OUTDOOR FOUNDATION
Philanthropic arm of Outdoor Industry Association®, the Outdoor Foundation is a national not-for-profit organization dedicated to inspiring and growing future generations of outdoor enthusiasts, stewards and consumers. Through participation research, youth engagement and community investments, the Foundation works with young leaders and partners to mobilize a major cultural shift that leads all Americans to the great outdoors. In just five years, the Foundation has invested $4 million into 500 not-for-profit and college programs that have connected 200,000 young people to the outdoors. Importantly, 90¢ of every dollar goes directly into this critical work. Visit us at OutdoorFoundation.org. ABOUT THE REPORT
The Outdoor Foundation’s Adventure Racing Report provides detailed information and overall trends on adventure racing participation in the United States from years 2007 - 2014. The report is based on 10,778 interviews and examines adventure racers as a group as well as by gender, age, income, geography, education level and frequency of participation. It also provides data on other “crossover activities” in which adventure racers participate. In addition to this report, the Outdoor Foundation publishes ten other “special reports” as well as the Outdoor Recreation Participation Report, which is the largest and most comprehensive publication of its kind that provides information on more than 40 outdoor activities.
The Outdoor Foundation’s research provides an important long-run perspective on participation trends that the outdoor community faces on a day-to-day basis. With dramatic demographic and lifestyle changes taking place in the US and around the world, this information and analysis is more important than ever — informing and influencing critical outdoor programs, products and public policy decisions. INDIVIDUAL ACTIVITY REPORTS
The Outdoor Foundation has produced a total of ten Individual Activity Reports:
• Adventure Racing • Backpacking • Birdwatching/Wildlife Viewing • Hiking • Road Bicycling • Mountain Bicycling • Sport Climbing • Stand Up Paddling • Traditional Climbing • Trail Running PARTICIPATION TRENDS
0.8% 0.6% 0.7% Participation Rate Changes 3M 0.3% 0.3% 0.4% 0.4% 0.4% 1-year change 0.1% Rate
Participation 2-year change 0.2% 2M Participation Changes
2.4 1-year change 13.0% 2.1
1M Total 1.6 2-year AAG 21.3%
1.2 1.2 Participation 1.0 0.7 0.8 5-year AAG 19.4% 0 2007 2008 2009 2010 2011 2012 2013 2014 *AAG = average annual growth
TABLE KEY
The following pages include tables with detailed information about adventure racing. Below is a key explaining the terms:
• Segment % = Share of each sub-group. • Index vs. Total Population (Profile Detail)= The percentage of sports participants in that group compared to the actual percentage that group represents of the total U.S. population. For example, an index of 100 means the percentage of this group’s sports participants equals the percentage of the national population who participate. • Participation Rate by Group = Percentage of that group’s total U.S. population who are participants. • Index vs. Total Population (Crossover Participation) = The percentage of sports participants by group who also participate in another given sport compared to the percentage of the total U.S. population who participate in that sport. For example, an index of 100 means the percentage of adventure racing participants also participating in this sport equals the percentage of the national population who participate in that sport. DEMOGRAPHICS: ALL PARTICIPANTS Participating 1+ Times/Year
Total # of Participation Rate Index vs. Total participants Segment % by Group Population (000s) Total 2,368 — 0.8% —
Male 1,437 60.7% 1.0% 124
Female 931 39.3% 0.6% 77 Gender
6-12 214 9.0% 0.7% 90
13-17 179 7.5% 0.8% 101
18-24 447 18.9% 1.5% 180
25-34 757 31.9% 1.8% 219
Age 35-44 477 20.2% 1.2% 145
45-54 218 9.2% 0.5% 61
55-64 56 2.4% 0.1% 18
65+ 21 0.9% 0.0% 6
Under $25,000 407 17.2% 0.8% 94
$25,000 to $49,999 440 18.6% 0.7% 82
$50,000 to $74,999 375 15.8% 0.7% 87 Income $75,000 to $99,999 323 13.6% 0.8% 102
$100,000+ 823 34.8% 1.0% 127
New England 148 6.3% 1.1% 133
Middle Atlantic 452 19.1% 1.2% 144
East North Central 257 10.9% 0.6% 73
West North Central 138 5.8% 0.7% 88
South Atlantic 478 20.2% 0.8% 103
Geography East South Central 103 4.3% 0.6% 73
West South Central 208 8.8% 0.6% 74
Mountain 142 6.0% 0.7% 83
Pacific 442 18.7% 1.0% 118
8th Grade or Less 203 8.6% 0.6% 78
1-3 Years of High School 108 4.6% 0.6% 69
High School Graduate 251 10.6% 0.4% 54
1-3 Years of College 647 27.3% 0.9% 117
Education College Graduate 817 34.5% 1.1% 139
Post-Graduate Studies 266 11.2% 0.7% 86
Other 76 3.2% 1.5% 190 DEMOGRAPHICS: CASUAL PARTICIPANTS Participating 1 Time/Year
Total # of Participation Rate Index vs. Total participants Segment % by Group Population (000s) Total 1,004 — 0.3% —
Male 566 56.4% 0.4% 116
Female 438 43.6% 0.3% 85 Gender
6-12 66 6.5% 0.2% 65
13-17 83 8.3% 0.4% 111
18-24 214 21.3% 0.7% 204
25-34 350 34.8% 0.8% 239
Age 35-44 156 15.6% 0.4% 112
45-54 94 9.3% 0.2% 62
55-64 41 4.1% 0.1% 31
65+ 0 0.0% 0.0% 0
Under $25,000 221 22.0% 0.4% 120
$25,000 to $49,999 157 15.6% 0.2% 69
$50,000 to $74,999 111 11.0% 0.2% 60 Income $75,000 to $99,999 164 16.4% 0.4% 123
$100,000+ 351 35.0% 0.4% 128
New England 60 6.0% 0.4% 127
Middle Atlantic 171 17.1% 0.4% 128
East North Central 119 11.8% 0.3% 79
West North Central 56 5.6% 0.3% 85
South Atlantic 261 26.0% 0.5% 133
Geography East South Central 24 2.4% 0.1% 40
West South Central 70 7.0% 0.2% 59
Mountain 117 11.7% 0.6% 160
Pacific 125 12.5% 0.3% 79
8th Grade or Less 59 5.9% 0.2% 54
1-3 years of High School 53 5.3% 0.3% 80
High School Graduate 169 16.8% 0.3% 86
1-3 Years of College 246 24.5% 0.4% 105
Education College Graduate 343 34.2% 0.5% 138
Post-Graduate Studies 119 11.9% 0.3% 92
Other 14 1.4% 0.3% 84 DEMOGRAPHICS: CORE PARTICIPANTS Participating 2+ Times/Year
Total # of Participation Rate Index vs. Total participants Segment % by Group Population (000s) Total 1,365 — 0.5% —
Male 858 62.9% 0.6% 129
Female 506 37.1% 0.3% 72 Gender
6-12 151 11.0% 0.5% 110
13-17 103 7.5% 0.5% 101
18-24 212 15.5% 0.7% 148
25-34 422 30.9% 1.0% 212
Age 35-44 325 23.8% 0.8% 171
45-54 118 8.6% 0.3% 57
55-64 25 1.8% 0.1% 13
65+ 10 0.7% 0.0% 5
Under $25,000 207 15.2% 0.4% 83
$25,000 to $49,999 259 19.0% 0.4% 83
$50,000 to $74,999 243 17.8% 0.5% 97 Income $75,000 to $99,999 165 12.1% 0.4% 90
$100,000+ 491 36.0% 0.6% 131
New England 83 6.1% 0.6% 129
Middle Atlantic 270 19.8% 0.7% 149
East North Central 151 11.1% 0.3% 74
West North Central 80 5.9% 0.4% 89
South Atlantic 223 16.3% 0.4% 83
Geography East South Central 69 5.1% 0.4% 85
West South Central 144 10.6% 0.4% 89
Mountain 58 4.2% 0.3% 58
Pacific 286 20.9% 0.6% 133
8th Grade or Less 139 10.2% 0.4% 93
1-3 Years of High School 58 4.3% 0.3% 64
High School Graduate 112 8.2% 0.2% 42
1-3 Years of College 381 27.9% 0.6% 119
Education College Graduate 477 34.9% 0.7% 140
Post-Graduate Studies 136 9.9% 0.4% 77
Other 62 4.6% 1.3% 270 DEMOGRAPHICS: MALE PARTICIPANTS Participating 1+ Times/Year
Total # of Male Participation Index vs. Total participants Segment % Rate by Group Male Population (000s) Total 1,437 — 1.0% —
6-12 88 6.2% 0.6% 60
13-17 126 8.8% 1.0% 101
18-24 268 18.7% 2.0% 201
25-34 430 29.9% 2.2% 217
Age 35-44 321 22.3% 1.5% 151
45-54 152 10.6% 0.7% 68
55-64 33 2.3% 0.2% 17
65+ 17 1.2% 0.1% 9
Under $25,000 272 18.9% 1.1% 112
$25,000 to $49,999 234 16.3% 0.7% 74
$50,000 to $74,999 252 17.6% 1.0% 96 Income $75,000 to $99,999 185 12.9% 1.0% 94
$100,000+ 494 34.4% 1.2% 118
New England 69 4.8% 1.0% 95
Middle Atlantic 287 20.0% 1.5% 150
East North Central 160 11.1% 0.8% 75
West North Central 75 5.2% 0.8% 82
South Atlantic 290 20.2% 1.0% 102
Geography East South Central 66 4.6% 0.8% 82
West South Central 141 9.8% 0.8% 82
Mountain 90 6.3% 0.9% 89
Pacific 260 18.1% 1.1% 112
8th Grade or Less 102 7.1% 0.6% 60
1-3 Years of High School 60 4.1% 0.6% 55
High School Graduate 167 11.6% 0.6% 64
1-3 Years of College 408 28.4% 1.3% 128
Education College Graduate 500 34.8% 1.4% 141
Post-Graduate Studies 153 10.7% 0.8% 77
Other 46 3.2% 1.8% 179 DEMOGRAPHICS: FEMALE PARTICIPANTS Participating 1+ Times/Year
Total # of Female Index vs. Total participants Segment % Participation Rate Female Population (000s) by Group Total 931 0.6%
6-12 121 13.0% 0.8% 133
13-17 52 5.6% 0.6% 88
18-24 176 18.9% 1.0% 163
25-34 327 35.1% 1.4% 230
Age 35-44 159 17.1% 0.8% 131
45-54 67 7.1% 0.3% 49
55-64 24 2.6% 0.1% 20
65+ 5 0.5% 0.0% 3
Under $25,000 132 14.1% 0.5% 73
$25,000 to $49,999 207 22.2% 0.6% 95
$50,000 to $74,999 121 13.0% 0.4% 71 Income $75,000 to $99,999 134 14.4% 0.7% 110
$100,000+ 338 36.3% 0.9% 141
New England 77 8.2% 1.2% 187
Middle Atlantic 165 17.7% 0.8% 133
East North Central 98 10.5% 0.4% 71
West North Central 61 6.5% 0.6% 95
South Atlantic 190 20.4% 0.7% 105
Geography East South Central 34 3.6% 0.4% 58
West South Central 68 7.3% 0.4% 61
Mountain 53 5.7% 0.5% 76
Pacific 187 20.1% 0.8% 130
8th Grade or Less 100 10.7% 0.7% 105
1-3 Years of High School 47 5.0% 0.5% 86
High School Graduate 81 8.7% 0.3% 42
1-3 Years of College 236 25.3% 0.6% 103
Education College Graduate 324 34.7% 0.9% 138
Post-Graduate Studies 116 12.4% 0.6% 102
Other 28 3.0% 1.2% 190
28 3.0% 1.2% 190 CROSSOVER PARTICIPATION Adventure Racing Participants Active in Other Activities
Total # of Crossover Activity participants Participation Rate Index (000s) Aerobics (High Impact/Intensity & Training) 906 38.2% 566
Aquatic Exercise 439 18.5% 593
Boot Camp style cross-training 595 25.1% 1,083
Cardio Cross Trainer 515 21.7% 848
Cardio Kickboxing 654 27.6% 1,195
Cross-Training Style Workouts 691 29.2% 757
Dance, Step, and Other Choreographed Exercise to Music 1,120 47.3% 644
Elliptical Motion Trainer 583 24.6% 257
Running/Jogging 1,296 54.7% 313 Aerobic Activities Aerobic Stair-Climbing Machine 629 26.6% 587
Stationary Cycling (Group) 544 23.0% 794
Stationary Cycling (Upright or Recumbent) 731 30.9% 253
Swimming for Fitness 832 35.1% 406
Treadmill 830 35.0% 204
Walking for Fitness 1,143 48.2% 125
Ab Machine/Device 838 35.4% 542
Barre 365 15.4% 1,408
Calisthenics/Bodyweight Exercise & Bodyweight Accessory- 720 30.4% 396 Assisted Training
Pilates Training 565 23.9% 819
Rowing Machine 511 21.6% 642
Stretching 753 31.8% 261 Conditioning Activities Conditioning Tai Chi 315 13.3% 1,126
Yoga 719 30.4% 351
Archery 508 21.5% 743
Bowling 919 38.8% 243
Boxing for Competition 595 25.1% 5,740
Boxing for Fitness 620 26.2% 1,495
Golf (on a golf course) 746 31.5% 378 Individual Sports Individual Ice Skating 508 21.4% 588
Martial Arts 608 25.7% 1,397
350 4.4% 1,029 CROSSOVER PARTICIPATION (CONT) Adventure Racing Participants Active in Other Activities
Total # of Crossover Activity participants Participation Rate Index (000s) Mixed Martial Arts for Competition 331 14.0% 3,299
Mixed Martial Arts for Fitness 440 18.6% 2,209
Roller Skating (2x2 Wheels) 456 19.3% 814
Roller Skating (Inline Wheel) 599 25.3% 1,218
Skateboarding 405 17.1% 758
Trail Running 743 31.4% 1,216
Individual Sports (cont) Sports Individual Triathlon (Non-Traditional/Off Road) 645 27.3% 5,642
Triathlon (Traditional/Road) 915 38.6% 5,121
Backpacking Overnight 610 25.8% 745
Bicycling (BMX) 639 27.0% 3,355
Bicycling (Mountain/Non-Paved Surface) 721 30.4% 1,105
Bicycling (Road/Paved Surface) 1,006 42.5% 312
Birdwatching 500 21.1% 468
Camping 709 29.9% 305
Camping (RV) 497 21.0% 419
Climbing (Sport/Indoor/Boulder) 459 19.4% 1,249
Climbing (Traditional/Ice/Mtn) 414 17.5% 2,080
Fishing (Fly) 529 22.3% 1,116
Fishing (Freshwater/Other) 643 27.2% 210
Fishing (Saltwater) 423 17.9% 442
Hiking (Day) 736 31.1% 251 Outdoor Activities Outdoor
Hunting (Bow) 424 17.9% 1,185
Hunting (Handgun) 366 15.5% 1,462
Hunting (Rifle) 517 21.8% 632
Hunting (Shotgun) 516 21.8% 775
Shooting (Sport Clays) 515 21.7% 1,366
Shooting (Trap/Skeet) 406 17.1% 1,305
Target Shooting (Handgun) 326 13.8% 279
Target Shooting (Rifle) 402 17.0% 380
Wildlife Viewing 491 20.7% 287
3,658 CROSSOVER PARTICIPATION (CONT) Adventure Racing Participants Active in Other Activities
Total # of Crossover Activity participants Participation Rate Index (000s) Badminton 451 19.1% 776
Cardio Tennis 342 14.4% 2,608
Pickleball 404 17.1% 2,024
Racquetball 506 21.4% 1,735
Squash 460 19.4% 3,551 Racquet Sports Racquet Table Tennis 552 23.3% 415
Tennis 584 24.7% 402
Free Weights (Barbells) 849 35.9% 409
Free Weights (Dumbbells) over 15lbs 1,118 47.2% 448
Free Weights (Hand Weights) under 15lbs 954 40.3% 282
Kettlebells 591 25.0% 712
Strength Activities Strength Weight/Resistance Machines 900 38.0% 310
Baseball 698 29.5% 654
Basketball 764 32.3% 409
Cheerleading 391 16.5% 1,395
Field Hockey 357 15.1% 2,829
Football (Flag) 352 14.8% 787
Football (Tackle) 432 18.2% 892
Football (Touch) 380 16.1% 712
Gymnastics 378 16.0% 1,010
Ice Hockey 420 17.7% 2,140
Lacrosse 293 12.4% 1,796
Team Sports Team Paintball 378 16.0% 1,355
Roller Hockey 435 18.4% 3,093
Rugby 283 12.0% 2,738
Soccer (Indoor) 428 18.1% 1,165
Soccer (Outdoor) 351 14.8% 344
Softball (Fast-Pitch) 371 15.6% 1,885
Softball (Slow-Pitch) 335 14.1% 584
Swimming on a Team 306 12.9% 1,394
Track & Field 332 14.0% 998
700 8.7% 561 CROSSOVER PARTICIPATION (CONT) Adventure Racing Participants Active in Other Activities
Total # of Crossover Activity participants Participation Rate Index (000s) Ultimate Frisbee 553 23.4% 1,507
Volleyball (Court) 393 16.6% 769
Volleyball (Grass) 320 13.5% 1,008
Volleyball (Sand/Beach) 307 13.0% 814
Team Sports (cont) Sports Team Wrestling 267 11.3% 1,744
Boardsailing/Windsurfing 406 17.2% 3,208
Canoeing 554 23.4% 681
Jet Skiing 492 20.8% 954
Kayaking (Recreational) 403 17.0% 562
Kayaking (Sea/Touring) 538 22.7% 2,277
Kayaking (White Water) 568 24.0% 2,980
Rafting 336 14.2% 1,095
Sailing 344 14.5% 1,081
Water Sports Water Scuba Diving 328 13.8% 1,285
Snorkeling 534 22.5% 752
Stand-Up Paddling 356 15.0% 1,597
Surfing 328 13.9% 1,487
Wakeboarding 361 15.2% 1,424
Water Skiing 352 14.9% 1,084
Skiing (Alpine/Downhill) 792 33.4% 1,129
Skiing (Cross-Country) 695 29.3% 2,242
Skiing (Freeski/Freestyle) 624 26.4% 1,687
Snowboarding 553 23.4% 1,005
Snowmobiling 457 19.3% 1,527 Winter Sports Winter
Snowshoeing 479 20.2% 1,687
Telemarking (Downhill) 468 19.8% 2,639 METHOD
A total of 10,778 online interviews were completed by a nationwide sample of both individuals (N=5,067) and households (N=5,711) at the beginning of 2015. The survey was completed by the US Online Panel and operated by Synovate/IPSOS. The US Online Panel has over 1 million members and maintained to be representative of the US population.
Each survey consisted of several questions regarding the participant’s involvement in a variety of physical activities during 2014. These activities ranged from team sports to individual fitness with questions including frequency of activity, preferred venue of activity, and participation in organized events. Participants were only asked questions pertaining to their sports and leisure activity in addition to demographics and sports interests.
Out of the total 10,778 surveys completed, 49% were male and 51% female participants. Over half of participants were between the ages of 18 and 54, with 15% under the age of 18 and 17% over the age of 65.
An over sampling of ethnic groups took place to boost response from typically under responding groups. While the majority were Cau- casian (77%), 8% were African American, 5% Asian/Pacific Islander, 8% Hispanic and 1% reported “Other.” The average participant over the age of 18 was married, had a least 1 year of college education (56%), and worked full-time (48%) with a total household income of over $50K (56%).
Throughout the analysis, a weighting technique was used in order for the data to better represent the 2014 US population of 292,064,000 ages 6 and over. Variables used for the analysis included age, gender, income, household size, region, population density and panel join data.
In addition to the weighting technique, a “two-year rolling average” was used that provided an even higher degree of accuracy. This technique of measurement is commonly used in research as a way to effectively double the sample size to provide a stable base for all projections that derive from the data. This is particularly beneficial for the sports with participation rates of less than one percent. All participation totals, beginning with the 2008 participation collection, were re-projected to reflect this change.
The 2015 participation survey sample size of 10,778 provides a high degree of statistical accuracy. However, all surveys are subject to some level of standard error. A standard error means the degree to which the results might differ from those obtained by a complete census of every person in the U.S. A sport with a participation rate of 5% has a confidence interval of plus or minus 0.42 percentage points at the 95% confidence level.
ABOUT THE PHYSICAL ACTIVITY COUNCIL (PAC)
The survey that forms the basis of the Individual Activity Reports is produced by the Physical Activity Council (PAC), which is a partner- ship of six leading organizations in the US sports, fitness and leisure industries. Each partner produces more detailed reports on their specific areas of interest. For more detailed results, please contact the relevant partner listed below.
For more information on the following activities please contact: • CLUB/INSTITUTIONAL FITNESS: International Health, Racquet and Sportsclub Association (IHRSA) - www.ihrsa.org; (617) 951-0055 • GOLF: The National Golf Foundation (NGF) - www.ngf.org; (561) 744-6006 • OUTDOOR: The Outdoor Foundation (OF) - www.outdoorfoundation.org; (202) 271-3252 • SNOWSPORTS: The Snowsports Industries America (SIA) - www.snowsports.org; (703) 556-9020 • TEAM SPORTS / INDIVIDUAL SPORTS / GENERAL FITNESS / WATERSPORTS: The Sports and Fitness Industry Association (SFIA) - www.sfia.org; (301) 495:6321 • TENNIS: The Tennis Industry Association (TIA) and United States Tennis Association (USTA) - www.tennisindustry.org; (843) 686-3036