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Quarter 4 2020 Between October and December 2020, on Bbc Sounds We Had… QUARTER 4 2020 BETWEEN OCTOBER AND DECEMBER 2020, ON BBC SOUNDS WE HAD… Another record quarter with 316 million plays of all content across radio, podcasts and music mixes. An average weekly audience of 3.5 million users across the app, website and voice activated devices with a peak of 3.7 million. A total of 130 million plays to on-demand radio and podcast content in this quarter. A record 4.3 million plays of music mixes*, over 1 million more than the previous record. Source: BBC ATi, Q4: w/c 28/09/20 – w/c 21/12/20 inclusive 2 BBC SOUNDS * Sounds music mixes only, network mixes are included in overall OD figure as per previous editions HOW ARE AUDIENCES LISTENING? Live v On-demand (Hours) Live v On-demand (Plays) 33% 43% 57% 67% Live On-demand Source: BBC ATi, Q4: w/c 28/09/20 – w/c 21/12/20 inclusive BBC SOUNDS BBC SOUNDS – ON-DEMAND RADIO Top Ten OD Programmes: Plays – All Top Ten OD Programmes: Plays – U35 Top Ten OD Programmes: % – U35 skew 1 The Archers – R4 1 Radio 1 Anthems – R1 1 Radio 1 Anthems – R1 2 Hercule Poirot – R4E 2 The Archers – R4 2 Kenny Allstar – R1X 3 Desert Island Discs – R4 3 Football Daily – 5L 3 Radio 1 Breakfast with Greg James – R1 4 Drama – R4 4 Hercule Poirot – R4E 4 Scott Mills – R1 5 A Promised Land by Barack Obama – R4 5 Radio 1's Dance Party with Annie Mac – R1 5 1Xtra’s Rap Show with Tiffany Calver – R1X 6 Old Harry’s Game – R4E 6 Desert Island Discs – R4 6 Nick Grimshaw – R1 7 A Charles Paris Mystery – R4 7 Elis James and John Robins – 5L 7 Radio 1’s Future Sounds with Annie Mac – R1 8 Wimsey – R4E 8 Radio 1 Breakfast with Greg James – R1 8 Jordan North – R1 9 Miss Marple – R4E 9 A Promised Land by Barack Obama – R4 9 Radio 1’s Party Anthems – R1 10 In Our Time – R4 10 Today – R4 10 Radio 1’s Chillest Show – R1 %U35 filtered on min. 10,000 U35 plays 4 Source: BBC ATi, Q4: w/c 28/09/20 – w/c 21/12/20 inclusive BBC SOUNDS BBC SOUNDS – MUSIC MIXES Top Ten Music Mixes Q4 2020 1 Christmas Mixes 2 Mindful Mix 3 Sounds of the 90s with Fearne Cotton 4 Cillian Murphy’s Limited Edition 5 Bruce Springsteen: From My Home To Yours 6 Classical Focus 7 Pace Setter 8 The Happy Hour from Radio 1 9 The Morning After Mix 10 Ecstasy: The Battle Of Rave 5 Source: BBC ATi, Q4: w/c 28/09/20 – w/c 21/12/20 inclusive BBC SOUNDS BBC SOUNDS – PODCASTS Top Ten Podcasts: Plays – All Top Ten Podcasts: Plays – U35 Top Ten Podcasts: % – U35 skew 1 Newscast – BBC News 1 Newscast – BBC News 1 The YUNGBLUD Podcast – R1 2 Americast – BBC News 2 Americast – BBC News 2 6 Degrees from Jamie and Spencer – R1 3 Grounded with Louis Theroux – R4 3 Grounded with Louis Theroux – R4 3 The Gemma Collins Podcast – R1 4 You’re Dead To Me – R4 4 That Peter Crouch Podcast – 5L 4 That Peter Crouch Podcast – 5L 5 The Lovecraft Investigations – R4 5 You’re Dead To Me – R4 5 Tailenders – 5L 6 Intrigue – R4 6 6 Degrees from Jamie and Spencer – R1 6 James Acaster’s Perfect Sounds – BBC Sounds 7 Children of the Stones – R4 7 Tailenders – 5L 7 Press X To Continue – BBC Sounds 8 The Piper – R4 8 The Lovecraft Investigations – R4 8 Wheel of Misfortune – BBC Sounds 9 Where Is George Gibney? – BBC Sounds 9 Bad People – BBC Sounds 9 Stacey Dooley Revisits – 5L 10 That Peter Crouch Podcast – 5L 10 Eddie Hearn: No Passion, No Point – 5L 10 Eddie Hearn: No Passion, No Point – 5L %U35 filtered on min. 10,000 U35 plays 6 Source: BBC ATi, Q4: w/c 28/09/20 – w/c 21/12/20 inclusive BBC SOUNDS NOTES The data and insight provided in this pack covers listening across the BBC Sounds app, website and voice activated devices in the period October - December 2020 (Q4) ; No off platform podcast data (third party, global downloads) is available for this quarter. Source: BBC ATi, Q4: w/c 28/09/20 – w/c 21/12/20 inclusive 7 BBC SOUNDS.
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