HIEDANRANTA BRAINSTORMING

WorkshopBUSINESSES | UUSI KAUPUNKI COLLECTIVE | CITY OF TAMPERE | KUOWI OY Introduction

This report clarifies the background represent the themes of the brain- After the daily workshops, the ar- of the Hiedanranta brainstorming storming workshop. The discussion chitecture teams withdrew to work workshop. The aim of the workshop was led by the Uusi Kaupunki archi- on the development scenarios. was to identify the key goals for busi- tectural collective, and the aim was The teams produced four separate nesses indeveloping and implement- to create a vision of what development scenarios for busi- ing the Hiedanranta project. • work ness operations and functions in • production Hiedanranta. In addition to introducing the back- • trade and services ground of the Uusi Kaupunki Col- • innovation activities The Figures of the report have lective’s work tasks, the report ad- will look like in Hiedanranta in the been compiled based on the clar- dresses problems and needs that future. ifying reports of Uusi Kaupunki the participants brought up during architectural collective and on the the workshops. The Hiedanranta brainstorming workshop results. The texts were workshop lasted two days. On both compiled by Inari Virkkala and the The report presents the needs of the days the participants spent several figures illustrating the results of the business sector through customer hours at the Lielahti Manor House working were compiled by profiles, which together form the discussing the environments re- Kuowi. starting points of businesses for plan- quired by the new work forms and ning the future of Hiedanranta. business activities. Each team was led by two architects, who were Representatives of the business responsible for the discussion and industrial sector were invited around their theme and for creat- to the Hiedanranta brainstorming ing from the discussion a develop- workshop. They included construc- ment scenario for that theme. tion firms and companies that The starting points of Participants businesses for AKI HYRKKÖNEN OLLI JUUTILA ARTO PAJUNEN PETRI ROININEN Rakennusliike Aki Hyrkkönen Oy Pinguino Surfboards VVO Group Plc Investors House Oyj ANTTI MARTTILA OLLI SOPPELA EIJA HELIN SATU ESKELINEN the design competition Hartela TAMK VTS Technopolis ARI-PEKKA LEHTONEN PAULI HAKALA ELLA PIHLAINEN SUVI NENONEN Sponda Plc Pinguino Surfboards Arkta Rakennuttajat Oy Newsec 1. The nature of work has changed, but the premises do not currently serve the new forms of work. Work and HENRI HUHDANPÄÄ PETRI SUUTARINEN HANNA MARTTILA TONI TUOMOLA activities at Hiedanranta must be planned so as to facilitate modern working life. T2H Rakennus Oy Keva NCC Housing Ltd, Inner Finland Skanska INKERI RUUSKANEN PETRI TUOMINEN HANNA SAARIO TYTTI SIROLA 2. Premises and areas help businesses to attract the best professionals. The area must be planned so as to Sopimusvuori HT talot Lielahtikeskus shopping centre Gsp-group make working locations genuinely interesting and attractive. JANNE KIVIMÄKI TIMO KOSKINEN HANNU RIDELL VILLE RAJAKALLIO Lemminkäinen Talo Oy Tampereen Vuokratalosäätiö Newsec SATO-Rakennuttajat Oy 3. Small-scale production that is especially compatible with housing is an interesting option. The area must be made as interesting as possible, and functional from the point of view of small-scale producers. Ecological JARI ALANEN TIMO NEUVONEN JANNE MÄKELÄ TARU HURME aspects must be taken into account in the planning solutions to the extent possible, and attention should also Kesko Corporation MKN-urakointi Newsec Tampereen kaupunki be paid to sustainability. JUSSI HAAVISTO TOMMI TERHO JOONAS PELTOKORPI TIMO ANTIKAINEN Leike Oy Pirkanmaan Osuuskauppa Rakennuskartio Tampereen kaupunki 4. Flexibility of the premises and of the area is the main challenge for the trade and service sectors. Because JUSSI TANHUANPÄÄ TUOMO TURKKINEN KATARIINA PAUNU KARI KANKAALA the future needs of the trade and service sectors are unknown, planning solutions must be able to adapt to Finnpark Jatke Oy Lidl Tampereen kaupunki changing needs over time. MAARIT TOVERI AHTO AUNELA MIIMU AIRAKSINEN REIJO VÄLIHARJU AVAIN Asumisoikeus OY/AVAIN Yhtiöt VTS VTT Tecnical Research Centre of Finland Tampereen kaupunki 5. One of the main challenges for innovative operators is to attract professionals to a city with a bleak winter and quite a high cost of living. In the design competition, environments for innovative people must be created that MARI TAKALA ALEKSI HUHDANPÄÄ MIKKO AHONKIVI REINO PULKKINEN are economical and enhance the quality of life. Asuntosäätiö sr T2H Rakennus Oy Ajomesta Oy Tampereen kaupunki MATTI MASTOSALO ANTTI RUUSKA PASI MÄKINEN Helamaa & Heiskanen VTT Tecnical Research Centre of Finland Pirkanmaan Yrittäjät ry OLLI RUUSUMAA ARI SAARINEN PEKKA HARSTILA VRP Länsi-Suomi Oy Elisa Corporation NCC Construction Ltd The Value Proposition Canvas

Value (Proposition) Customer (Segment) Jobs Map: Hiedanranta for businesses / jobs Profile: employee and employer (a person) A vibrant local environment

Old premises are interesting, Good image unique, and inspiring

Can oer employees a pleasing Gains Lake views working environment

Gain AttractiveCreators architecture Creates new ideas Enabling interaction between Niilo Ikonen and Pauli Siponen from Avarrus Arkkitehdit people working in the This is how the Figures should be interpreted. To attract employees Oy led the discussion on the work and working premises creative elds Hiedanranta yrityksille / työn ja toiminnallisuuden synnyttäminen Hiedanrantaan Synergy through the close- Asiakasprofiili: työntekijä ja työnantaja (henkilö) of the future. The location of jobs in Hiedanranta in the The proximity of other local ness of others in the same leading experts in the same eld Oering working opportuni- future will be facilitated by a flexible city structure that Products eld Customerties that are not tied to a adapts to the changing needs and offers excellent condi- & Services Jolocation,b(s) i.e. distance working Hyötyä, iloa tuottavat asiat Hyödyt An attractive working envi- Odotusten lunastajat Ilon aiheet tions for small- and large-scale businesses. Odotukset ronment Alue ja sen Henkilön työt, Keeping up with the major tarjoamat asiat, jotka hän Lack of sucient services near Work will also be done in floating office ships by the urban ratkaisut ja koittaa saada ”Local jobs” developments in one’s own tyhdyiksi. workplaces shore. Hiedanranta can also be developed as a significant palvelut eld A cluster of top-class exper- working location combining businesses, housing services, tise No need to leave the area Working alone at home is Pain Reveryelie dayvers inecient and stressful Uhraukset a traffic hub, and innovations with housing and a good life. Ongelmat Uhrausten pienentäjät Harmit Pains Ongelmia tai harmeja vähentävät asiat Reduced commuting distance Long commuting distances and time Tällä puolella ovat yritysten tarpeet ja odotukset suunnitte Reference group sets the daily Tällä puolella ovat ideat ja ehdotukset suun- lulle katsottuina nitteluun, jotka ovat henkilön kohderyhmää henkilön näkökul rhythm kiinnostavia. masta.

Copyright Business Model Foundry AG The makers of Business Model Generation and Strategyzer strategyzer.com WHY ARE WORKPLACES STILL IMPORT- tise in their own field, and also ben- WHY WOULD A COMPANY WANT PREM- ness premises of housing compa- services, maintenance and cater- ANT CENTRES OF INTERACTION? WHY efit from the proximity of others in ISES AT A PREMIUM SHORELINE LOCA- nies that are scattered throughout ing services, and various other the same sector. the area. According to the partici- sub-contractors and partners. DOES WORKPLACE INTERACTION CON- TION? pants, flexibility is the most impor- Employees will need commercial TINUE TO BE IMPORTANT, EVEN THOUGH WHY MUST WORK-RELATED LOCATIONS The participants agreed that jobs tant consideration in defining the services in the surrounding area, can be drawn to an area by making function of the premises. Construc- including restaurants and hair- WORK IS INCREASINGLY INDEPENDENT BE COMBINED WITH HOUSING? WHAT the working environment especially tion of business premises, working dressers. According to the partici- OF ANY PARTICULAR PLACE? SACRIFICES WOULD BECOME REDUN- attractive. They felt that not only premises, and housing should be pants, the lack of white-collar jobs The workgroup mentioned surveys DANT IF HOUSING AND WORK WERE housing but also workplaces should based on need. The structures of has been shown to reduce the that show that working alone at be allowed in the best locations, the buildings should also be mod- diversity of an urban environment; home is inefficient and stressful. LOCATED NEAR EACH OTHER? which are by the shore. This would ifiable to allow for changes in their one Finnish example of this is Vu- Workers need a reference group According to the participants, most make the area stand out from function based on demand. osaari in Helsinki. around them to provide their office work will in future be com- other working areas. Some partici- working day with a discernible pleted outside offices. Plenty of pants also expressed a wish that a WHY DO THE PARTICIPANTS CONSIDER WHY DO THE PARTICIPANTS FIND FLOAT- rhythm; this has been found to be people already do distance working city structure that combines hous- important even if the group does some of the time but the concept ing and jobs would remain small THE OLD FACTORIES TO BE AN ATTRAC- ING PREMISES ATTRACTIVE? different tasks from the worker in of a combined working and living in scale, with relatively low building TION FOR JOBS? The topics discussed during the question. In addition, in the creative location has not fully developed as heights for added pleasantness. When new functions were consid- workshop included flexibility of fields, meeting with others facili- yet. ered for the old factories, the group premises and their use, the lake tates the development of ideas in WHY ARE SEPARATE STREET-LEVEL BUSI- proposed that a working and ser- landscape as an attraction, genuine interaction. The group discussed “local work- vice cluster be located in the prem- and the ability to attract places”, i.e. workplaces that are NESS PREMISES NO LONGER WANTED? ises. The premises were considered companies through strik- WHAT DID PARTICIPANTS THINK ABOUT located near the home instead of According to the housing building attractive due to their industrial at- ing and unique archi- at home. Enabling work near the constructors, street-level business mosphere and diversity. The large tecture. If a centre of THE GENERATION OF JOB CLUSTERS home improves quality of life by premises are often unused or are halls are well suited to various uses, expertise in a future AROUND THE EXPERTISE OF UNIVERSI- reducing commuting distances, mainly used as bicycle storages of and in general, historical buildings growth field was TIES? WHAT PROBLEMS DO COMPANIES leaving more time for leisure time housing companies, and as such do offer a unique and inspiring setting to be established activities and family and friends. If little to fulfil the original goal of en- for stores, services, and workplac- in the area, a SOLVE BY LOCATING NEAR UNIVERSITIES? the company’s office is far away, it livening the street space. Construc- es. unique built According to the representative of is good if workers can work near tors hoped that on the street level, environment a company that sells premises and home on some days. Consequently, there would be dwellings with a WHAT KIND OF SERVICES WOULD THE would promote services to companies, companies the participants found it even more separate entrance from the street. its image. Float- seek locations near universities important than good connections The participants agreed that com- WORKPLACES NEED? ing structures because of synergy benefits in re- that one would not have to leave panies would rather seek premises According to the participants, com- would be one search, product development, and the area every day. This kind of lo- in functional clusters or otherwise panies will need diverse support way to realise education. In other words, compa- cal strength distinguishes a centre visibly busier locations within the functions such as premises for a these ideas. nies keep abreast of the top exper- from a suburb. city structure than street-level busi- wide range of uses, office support The Value Proposition Canvas

Value (Proposition) Customer (Segment) Production Map: Hiedanranta for businesses / production Profile: small-scale producers

A sustainable and ecologically important area Economical level of rent

Unique old buildings Local residents are prospec- Gain Creators tive and nearby customersGains

An interesting image Unique old buildings add meaning to the operations

Heikki Riitahuhta and Tiia Anttila from Studio Puisto stud- Small-scale production linked Doing production work in a to housing ied the opportunities for industrial production in the area. Products denselyCustomer populated area Future production in Hiedanranta must serve the area & Services Job(s) and its surroundings. The area needs both small-scale Old buildings used for Turning a hobby or passion production and craftspeople, and innovative energy and production into a profession food production solutions. The logistical requirements of According to Tiia Anttila, the youngest member of the col- the production Pain Relievers Pains lective, Hiedanranta could perhaps become a pilot brain- The infrastructural require- ments of the production storming workshop in vertical farming and at the same time a platform of e.g. material technological innovations. Can be implemented in a compact city structure

Copyright Business Model Foundry AG The makers of Business Model Generation and Strategyzer strategyzer.com WHY DO SMALL-SCALE PRODUCTION AND WHY DID THE PARTICIPANTS PREFER THE Improving the efficiency of food ing, it should be highly labour-in- CRAFTSMANSHIP REQUIRE COMMUNALI- USE OF EXISTING BUILDINGS TO NEW production is a global challenge. tensive or directly benefit the local There is no reason why food could residents in some other way. TY? WHAT PROBLEMS DOES COMMUNAL- CONSTRUCTION? not be produced in Finland as well ITY SOLVE? Although new construction was not as elsewhere. Vertical farming can WHY DID THE PARTICIPANTS PREFER Trade and services considered less attractive than the be implemented using 95% less This means work that has its origins use of the existing buildings, the water than field farming: Finnish SMALL-SCALE PRODUCERS TO LARGER in leisure time activities such as in latter are and will continue to be a waterways may in the future be- UNITS? the case of Pinguino Surfboards. key factor in the uniqueness of the come an increasingly important re- The participants believed small- Leisure time activities are social area. Old buildings are also rich in source, and vertical farming would scale producers to be more in nature, and the same feeling history. contribute to maintaining their compatible with housing. Vertical is sought in working life. Also, the cleanliness. farming would also be a relatively unemployed or those who work WHY ARE CIRCULAR ECONOMY SOLU- small-scale form of production in elsewhere are welcome in the com- In an interview in the newspaper terms of labour-intensity. Examples munity. TIONS NOT YET USED IN PRODUCTION, Kauppalehti, the Aerofarms compa- of more large-scale production that AND WHY DID THE PARTICIPANTS CON- ny expressed its interest in Finland. were mentioned include the expe- While the main focus is on the pas- SIDER THEM IMPORTANT? Farming of plants for medicinal use rience and expertise industry that sion for the activity rather than on is one potential production sector. can be found in Finland. Experienc- Jussi Vuori and Erica Österlund from JADA Oy led the working, this can still enable some Current regulations do not en- Moreover, people are increasingly es are already being planned in the group that focused on trade and services. The physical members of the community to find courage long-term thinking. The interested in the origin of the food area and e.g. movies have been form of future trade and services cannot yet be predicted meaningful employment. participants heavily emphasised they eat, and this strongly favours filmed there. sustainability and ecology over a locally grown food. accurately enough. WHY DO THE PARTICIPANTS FIND THE circular economy. The latter was According to Jussi Vuori, the new city structure must be mentioned, for example, in connec- WHY DO THE PARTICIPANTS THINK HOUS- IDEA OF DIMENSIONING PRODUCTION developed so as to allow for the construction of various tion with the repurposing of build- ING SHOULD BE COMBINED WITH WORK- BASED ON COMMUNITY NEED ATTRAC- ings or recycling their materials. construction volumes and combinations and that they can TIVE? Various ideas were presented for ING AND LEISURE TIME LOCATIONS? later be modified. The distinct character of the new city the recycling of waste fibre. There was disagreement on this Production was considered impor- point. The main themes addressed district is generated not only by the location but also by tant because of the jobs it would ARE THERE ANY BUSINESSES IN FIN- included the logistics and infra- the criteria for construction; the latter can be developed create. The participants also dis- structure required by production. using various incentives. cussed the existing expertise clus- LAND THAT WOULD BENEFIT FROM THE The participants agreed that these ters in Tampere and the possible OPPORTUNITIES PROVIDED BY VERTICAL need to be well organised, and that speciality areas in Hiedanranta. FARMING? housing and construction in gener- Production also improves the im- al could restrict industrial produc- age of the area. If nothing else, there has been a tion. The conclusion was that when surge of interest in the possibility. production is combined with hous- The Value Proposition Canvas

DID THE PARTICIPANTS BELIEVE THE The discussion mainly covered trade sector stated that the clients CITY’S DISTINCTIVE IMAGE TO BE IM- services relating to homes and the would pay the additional cost. Value (Proposition) Customer (Segment) location of (office/small-scale) jobs. Map: Hiedanranta for businesses / trade and services Profile: grocery store operator/representative, large companies PORTANT ALSO FOR THE TRADE SECTOR? The participants felt that construct- WHAT IMPACTS WOULD THE GRADUAL The workshop participants included ing a high-quality building for only several professionals in the gro- one function (e.g. housing) would FREEING OF THE BUILDING RIGHT (10% cery store sector and household not be profitable, but a more di- / 10 YEARS) HAVE ON THE AREA’S TRADE level service providers. A distinctive verse development of functions SERVICES? A distinctive cityscape image was not considered to be a should be pursued. prerequisite for services (at least A 10-year incentive would enhance not to services that are similar to the long-term planning of business Something new that is yet HOW IS THE INABILITY TO FREELY those currently on offer), but nei- operations and housing for all op- unknownGain Creators Gains ther was it believed to do any harm. CHOOSE THE FUNCTION OF PLOTS erators, i.e. not only in the trade 10% / 10 years permitted CURRENTLY REFLECTED IN THE EVERY- sector. building volume encourages Within the city, a distinctive charac- DAY LIFE OF OPERATORS IN THE TRADE long-term planning Adaptability gives the opera- Finding new commercial ter creates various identities and tors added freedom WHAT KIND OF ATTRACTIVE FUNCTIONS locations options for the housing market SECTOR? rather than necessary quality fac- This question was slightly difficult WOULD THE TRADE SECTOR FAVOUR Products Customer tors for the trade sector. to understand. According to the MOST? & Services Job(s) representatives of large stores, new Freedom was considered the main Incentives and criteria for WHY WOULD 15-YEAR BUILDING PER- business locations are often hard “anchor function” in Hiedanranta. implementing unique construc- The diculty of nding good to find. In addition to the sale and “The future is not set in stone”, tion Flexibility in de ning the need MITS BE ATTRACTIVE FOR THE TRADE for commercial premises trading locations rental situation, even outdated plan “something completely different”, Drawing on experimental Outdated plan markings restrict SECTOR? markings can excessively restrict “new economy – new enjoyment“ culture Flexible pricing development The investment span of a typical development. etc. The participants believed the Pain Relievers Pains store building is not necessarily strength of the new area to be in The proportionally higher any longer than 15 years. The trade WHY IS IT NOT PROFITABLE TO LOCATE its modifiability rather than in in- cost of small trading locations sector believes that the lack of re- dividual structures. The culture of strictions posed by long plot rental BUSINESS PREMISES ON THE GROUND experimentation may well create Restrictive plot rental periods periods or building envelopes en- LEVEL? something genuinely new. or building envelope hances the flexibility of the market Small business premises do not locations and pricing. meet the needs of large stores and cost far more than larger market lo- HOW WOULD THE FLEXIBILITY REQUIRE- cations. Author’s note: This should not prevent their construction if MENT FOR THE BUILDING FRAME SERVE they are needed in terms of the city COMMERCIAL SERVICES? space. The representatives of the

Copyright Business Model Foundry AG The makers of Business Model Generation and Strategyzer strategyzer.com The Value Proposition Canvas

Value (Proposition) Customer (Segment) Innovations Map: Hiedanranta for businesses / innovations Profile: the decision-maker of a new-generating operator

Economical, easily adaptable Leisure activities attract active locations and hard-working people

Innovative people already Taking future infrastructure A unique spirit living in the area into account Gain Creators Modern infrastructure:Gains IT, A strong area brand Shoreline transport, etc.

Flexible housing solutions Inari Virkkala from Virkkala de Vocht Architects and Hilla Unnished loft-type housing Rudanko from Architects Rudanko + Kankkunen Ltd cre- To recruit innovative people

ated a vision for the Hiedanranta innovation city with their Creating aP compactroducts urban Customer group. Hiedanranta must be an attractive and interesting area & Services Job(s) location for future innovators from the early stages of Attractive leisure time func- construction. Innovators will be attracted to Hiedanranta tions through the magnificent leisure time environment and ur- Expensive housing ban culture. Low housing price level Housing and work can be Bleak winter combined In future, work, activities, and leisure time will become Pain Relievers Pains increasingly intertwined, and an attractive city is one that Active and hard-working people are di cult to attract offers the best leisure time attractions. According to Hilla to Tampere Rudanko, the swimming facility on the shore and a climb- ing wall in the industrial halls are good ways to quickly build the brand of the area as the Silicon Valley of Finland.

Copyright Business Model Foundry AG The makers of Business Model Generation and Strategyzer strategyzer.com WHAT EXAMPLES DID THE PARTICIPANTS IN WHAT WAY IS THERE STILL ROOM FOR climate were discussed at length. ideas of the participants to propose WHY DOES TAMPERE NOT CURRENTLY no clear innovation cluster has yet TELL/HIGHLIGHT RELATING TO THE IMPROVEMENT IN THE QUALITY OF LIFE Inspired by the discussion, the idea sports functions as the leading at- ATTRACT ENOUGH INNOVATIONS? OF developed around the Torni hotel, of combining work premises with traction of the area. it has great potential in the coming IMPACT OF URBAN CULTURE ON INNO- OF EXPERTS/INNOVATORS IN TAMPERE? greenhouses was proposed togeth- THOSE THAT IT ATTRACTS, WHAT DREW years as the centre of Tampere VATION? Housing was felt to be expensive er with sheltered outdoor premises The City Board of Tampere con- THEM TO TAMPERE? continues to develop. and for example the price level of or meeting places. By locating the siders stories to be valuable in the During the first workshop day, a the coming Ranta-Tampella was greenhouses on the roof of the development of the areas. The Studies show that innovations are representative of the construction expressed to be too high. A rea- current industrial buildings would distinctive character of the Hiedan- generated in compact urban areas, company highlighted attractive lei- sonable price level was considered also highlight the old industrial ranta industrial area was seen as and Tampere is perhaps too small sure time activities such as sports important, as was the question of environment as a landmark of the a strength. For example, locating to reach the critical mass for suffi- and a beach as the things that nat- how to keep construction costs area. housing in the deep-framed build- ciently compact clusters of exper- urally attract active and hard-work- below 3000€/m2. Construction of a ings that are in poor condition is tise. However, even small locations ing people to a new area. The very wide range of housing forms, Fibre optic cable was mentioned often difficult, which made the loca- can be unique and attract innova- entire group considered “urban such as combinations of housing as an example of the second chal- tion of leisure time functions in the tions with special attractions. fallows” or cheap and easily modifi- and business or working premises, lenge: how can a future city be industrial properties seem appro- able locations to be attractive first should be possible in Hiedanranta. planned so that the infrastructure priate and cost-efficient. The groups considered the Y-com- steps in developing Hiedaranta. There is also a demand for highly will remain viable far into the fu- binator innovation incubator in San flexible and unfinished loft-type ture? The infrastructure solutions Both workgroups considered the Francisco and the surrounding eco- During the workshop, work and housing. at Hiedanranta must be flexible for shore and its activation to be im- system it has generated that were working in the future and their in- both communications and trans- portant. Of the references, the introduced to the participants dur- tegration with other aspects of life Combining housing and work port. Living without a car should be participants often favoured options ing the workshop as an interesting were actively discussed. The par- should be made easier. Hiedan- made easy: rail traffic is definitely that included a passage over the and inspiring example of a branded ticipants agreed that in the future, ranta could become an interesting part of the future and should be water. During the first workshop location that attracts innovations. work and working locations will not location that people come to know emphasised in Hiedanranta. day, the participants even suggest- Interaction between individuals will be as clear-cut as they are today and be attracted by even before ed a tour skating track that would continue to be important, and loca- but will become increasingly inter- they move there. The quality of life WHY DID THE SHORE AND THE PLENTI- be kept open on the lake around tions where communality is central twined with housing and leisure of future residents depends on the year, but the second day’s will attract innovations. The Pispala time. Leisure time activities will be- commitment to the identity, the FUL LEISURE TIME ACTIVITIES COME TO workgroup did not consider this district in Tampere is an attractive come merged with working life, and brand, and development of their THE FORE IN THE DISCUSSIONS AS THE feasible. The workgroup, therefore, location through its communal many people will be able to make own city district. MAIN ATTRACTIONS? decided to propose smaller-scale spirit. a living from their hobbies. From activation and an inspiring dock these starting points, good oppor- WHAT ARE THE PROBLEMS RELATING TO The idea of locating a climbing cen- route along the shore. The shore The distinctive architecture was tunities for leisure time activities tre in the old industrial property was almost unanimously consid- seen as a clear attraction that can were considered important attrac- THE LEISURE TIME, WORK, AND QUALITY was first raised by Timo Antikainen, ered the main strength of Hiedan- easily be developed into the symbol tions from the moment the area is OF LIFE OF THE EXPERTS? the director of business and eco- ranta. of the area. The Torni hotel is a new opened to the public. During the second workshop day, nomic development of the City of landmark and a unique attraction challenges posed by the northern Tampere. This summarised well the in the centre of Tampere. Although 2016