Barbara Kruger Conceptual Image Name:______

Barbara Kruger is an American conceptual artist. Much of Kruger's work engages the merging of found photographs from existing sources with pithy and aggressive text that involves the viewer in the struggle for power and control that her captions speak to.

In their trademark white letters against a slash of red background, some of her instantly recognizable slogans read “I shop therefore I am,” and “Your body is a battleground."

Much of her text questions the viewer about feminism, consumerism, and individual autonomy and desire, although her black-and-white images are culled from the mainstream magazines that sell the very ideas she is disputing. Barbara Kruger, I shop therefore I am.

Much of her work consists of black and white photographs overlaid with declarative captions—in white-on-red Futura Bold Oblique. The phrases in her works often include use of pronouns such as "you", "your", "I", "we", and "they".

She juxtaposes her imagery and text containing criticism of sexism and the circulation of power within cultures is a recurring motif in Kruger's work. The text in her works of the 1980s includes such phrases as "Your comfort is my silence" (1981), "You invest in the divinity of the masterpiece" (1982), and "I shop therefore I am" (1987).

She has said that "I work with pictures and words because they have the ability to determine who we are and who we aren’t."

A larger category that threads through her work is the appropriation and alteration of existing images. The importance of appropriation art in contemporary culture lay in its ability to play with preponderant imagistic and textual conventions: to mash up meanings and create new ones.

STEP ONE: LOOK at the examples of Barbara Krueger work on the school network: K://Mr. Arnett/ASM 4M/UNIT 1/Barbara Krueger/intro.html

STEP TWO: ANSWER the following Barbara Kruger Research Questions on the attached sheet.

STEP THREE: DRAW 3 conceptual images of proposed designs reflecting similar imagery to Barbara Krueger work. Your work should incorporate black and white photographs overlaid with declarative captions—in white-on-red Futura Bold Oblique.

STEP FOUR: CREATE in Adobe Photoshop 1 of the 3 proposed designs approved by the teacher. NOTE: All visual imagery must be original in nature and shot by you.

STEP FIVE: REFLECT by answering the following questions on your own completed work: 1.What aspect of your work do you find most successful and why? 2.What aspect of your work do you find least successful and why? 3.If you could do this project again, what changes would you make to improve it? K/U Barbara Kruger Research Questions /30 Name:______K://Mr. Arnett/ASM 4M/UNIT 1/Barbara Krueger/intro.html Select two Barbara Kruger work located at the above address and answer the following questions:

1st Barbara Kruger work 1) What is the name of the work of art? (1)

2) What is the Topic/Subject matter of the work? (1)

3) What appropriation and alteration of existing images does she use in the image? (2)

4) What does the text say in the work? (1)

5) Using the elements and principles of design describe and analysis the form and function of the work. For example how is space, texture , form , balance, emphasis, shape, line, pattern, rhythm, unity, proportion, colour, value, and contrast, used in the investigated work? (6)

6) What kind of mood/feeling do you get from the work and why? (2)

7) Do you think the work is successful – why - or why not? Defend your position using the elements and principles of design. (2)

2nd Barbara Kruger work 1) What is the name of the work of art? (1)

2) What is the Topic/Subject matter of the work? (1)

3) What appropriation and alteration of existing images does she use in the image? (2)

4) What does the text say in the work? (1)

5) Using the elements and principles of design describe and analysis the form and function of the work. For example how is space, texture , form , balance, emphasis, shape, line, pattern, rhythm, unity, proportion, colour, value, and contrast, used in the investigated work? (6)

6) What kind of mood/feeling do you get from the work and why? (2)

7) Do you think the work is successful – why - or why not? Defend your position using the elements and principles of design. (2)

Barbara Kruger Conceptual Image Evaluation Name:______Achievement Level 0 Level 1 Level 2 Level 3 Criteria Level 4 Thinking/Inquiry Concept is unclear Concept is slightly Concept is clear and Concept is clear and Concept & Meaning: Incomplete. and/or weak. unclear and/or valid. Meaning or strong. Meaning or Conceptual Design 1 Meaning or ideas weak. Meaning or ideas conveyed are ideas conveyed are 0 conveyed are not on ideas conveyed are on par with student’s above expectations par with student’s below expectations grade level. for student’s grade grade level. for student’s grade 0.50 - 0.75 level. /1 0.25 level. 1 0.25 – 0.50

Conceptual Design 2 Incomplete. Concept is unclear Concept is slightly Concept is clear and Concept is clear and and/or weak. unclear and/or valid. Meaning or strong. Meaning or 0 Meaning or ideas weak. Meaning or ideas conveyed are ideas conveyed are /1 conveyed are not on ideas conveyed are on par with student’s above expectations par with student’s below expectations grade level. for student’s grade grade level. for student’s grade 0.50 - 0.75 level. 0.25 level. 1 0.25 – 0.50

Conceptual Design 3 Incomplete. Concept is unclear Concept is slightly Concept is clear and Concept is clear and /1 and/or weak. unclear and/or valid. Meaning or strong. Meaning or 0 Meaning or ideas weak. Meaning or ideas conveyed are ideas conveyed are conveyed are not on ideas conveyed are on par with student’s above expectations par with student’s below expectations grade level. for student’s grade grade level. for student’s grade 0.50 - 0.75 level. 0.25 level. 1 0.25 – 0.50 Knowledge/ Incomplete. Limited Some Considerable Superior Understanding 0 demonstration of demonstration of demonstration of demonstration of Design Process: understanding the understanding the understanding the understanding the /5 Develop and apply a design process. design process. design process. design process. 1 2 3-4 5 variety of approaches to communicate ideas and solve problems

Elements & Principles of Design Incomplete. Limited Some Considerable Superior /2 0 demonstration of demonstration of demonstration of demonstration of understanding the understanding the understanding the understanding the elements & elements & elements & elements & principles principles of design principles of design principles of design of design while while composing while composing while composing composing works.

works. works. works.

Research & 0.25-0.50 0.5-1 1.0-1.75 2 /2 Reflective Questions Incomplete. Poor, yes/no Somewhat coherent Clear and Superior and 0 answers/limited and somewhat substantial answers. insightful answers. incomplete. complete. 0.25-0.50 0.5-1 1.0-1.75 2 Application/ Work does Limited Some Considerable Superior Creation not meet demonstration of the demonstration of the demonstration of the demonstration of the Demonstration of assignment design and creation design and creation design and creation design and creation Design and Creation expectation processes and processes and processes and processes and s for this following following following following procedures; Processes and category of procedures; procedures; procedures; Transfers concepts, following procedures: assessmen Transfers concepts, Transfers concepts, Transfers concepts, skills, and procedures /10 Research Questions, t. skills, and skills, and skills, and to image(s) with a 3 Conceptual Incomplete. procedures to procedures to procedures to high degree of Designs, Digital 0 image(s) with limited image(s) with image(s) with effectiveness. Image, Reflection effectiveness. moderate considerable Questions 5 effectiveness. effectiveness. 8-10

6-6.5 7-7.5 Communication Work does Work Work demonstrates Work demonstrates Work demonstrates a Clarity of concept: not meet demonstrates a some degree of considerable degree high degree of clarity Conceptual Art: assignment limited degree of clarity in concept. of clarity in concept. in concept. Barbara Kruger expectation clarity in concept. /1 s for this category of assessmen t. 1 Incomplete. 0.25 0.25 – 0.50 0.50 - 0.75 0 /23 A1. The Creative Process: apply the creative process to create media art works, individually and/or collaboratively; A1.1 use a variety of strategies (e.g., brainstorming, concept webs, mind maps, advisory/production team discussions, research using a variety of sources) to investigate increasingly complex creative challenges and to generate and organize innovative ideas, individually and/or collaboratively, for addressing these challenges A1.2 develop detailed plans, individually and/or collaboratively, that address a variety of creative challenges, including increasingly complex challenges (e.g., reflect on and filter their ideas to select a feasible one as the basis for their plan; use storyboards, thumbnail sketches, production notes, scripts, choreographic notes, and/or blocking notes to help develop their plans; with a partner, plan a media work using alter egos or, in the digital world, avatars), and assess and refine their plans on the basis of feedback and reflection A1.3 produce and refine media art works, including increasingly complex art works, using research, exploration, input, and reflection (e.g., research audio/visual codes and alternative media; extend their skills by experimenting with new tools and practising unfamiliar techniques; reflect on feedback from their teacher, peers, and others, and modify their preliminary work as appropriate on the basis of this feedback) A1.5 create a detailed record of their use of the creative process in the production and presentation of a media art work, using a tracking tool compatible with the medium/media used in that work (e.g., a sketchbook showing modifications to the design of their installation; a video of the development of a performance art piece), and use this record to determine, through reflection, how effectively they applied the creative process A2. The Principles of Media Arts: design and produce media art works, applying the principles of media arts and using various elements from contributing arts (dance, drama, music, visual arts); A2.4 investigate and analyse how media artists use the principle of point of view, and apply that principle and at least one other principle in the design and production of media art works that incorporate elements from contributing arts A3. Using Technologies, Tools, and Techniques: apply traditional and emerging technologies, tools, and techniques to produce and present media art works for a variety of audiences and purposes. A3.1 explore a wide range of increasingly complex traditional and emerging technologies, tools, and techniques, and use them to produce highly effective media art works A3.2 create and present media art works that are highly appropriate for a variety of specific audiences and venues A3.3 communicate their purpose and artistic intention when creating and presenting media art works, using a variety of approaches, tools, technologies, and techniques in an increasingly skilful and personalized way B1. The Critical Analysis Process: demonstrate an understanding of the critical analysis process by using it to monitor the creative process, and by examining, interpreting, assessing, and reflecting on media art works; B1.1 interpret and assess the media art works of their peers, organize and communicate their findings in appropriate ways (e.g., use a graphic organizer, an electronic feedback form, or a questionnaire to record their initial response to the work, their analysis of the work’s technical and aesthetic components, their interpretation of its message, and their assessment of the work’s effectiveness), and reflect on how their feedback could be applied to their own media art works B1.2 use the critical analysis process, including the process of deconstruction, to analyse and evaluate different types of media art works (e.g., interactive installations, animations, music videos, performance art, websites, digitally manipulated photographs, documentaries) by contemporary media artists B1.4 use the appropriate components of the critical analysis process throughout the creative process to assess the effectiveness of their decisions, to determine their next steps, and to analyse audience responses to their media art work B2. Identity and Values: demonstrate an understanding of how media art works reflect personal and cultural identity, and affect personal, cultural, and community values and their awareness of those values; B2.2 analyse, on the basis of investigation, the ability of media art works to express and promote cultural identities B2.5 analyse how the process of critically analysing media art works has affected their perception and understanding of different communities, cultures, ideologies, and/or social groups, and assess the impact of these perceptions and understandings on their own media art work C1. Terminology: demonstrate an understanding of, and use correct terminology when referring to, elements, principles, and other concepts relating to media arts; C1.1 explain the stages of the creative and critical analysis process with reference to media art works, and explain and use correctly and appropriately a broad range of terms related to the conventions, concepts, principles, and elements of media arts when creating or analysing media art works C1.2 analyse, on the basis of research, how elements from contributing arts are applied through the principles of media arts and communicate their findings C1.3 explain in detail terminology associated with the application of technologies, tools, and techniques in the production and presentation of media art works and use this terminology correctly and appropriately when creating, presenting, or analysing media art works C2. Contexts and Influences: demonstrate an understanding of the sociocultural and historical contexts of media arts; C2.1 analyse in detail the connections between a contemporary media art work and related historical art works C3. Responsible Practices: demonstrate an understanding of responsible practices associated with producing, presenting, and experiencing media art works. C3.4 identify a broad range of positive character traits associated with media arts production, and exhibit these traits consistently in both their independent work and their interactions with others (e.g., show initiative at the outset of creative production processes; demonstrate cooperation and responsible leadership in a team environment; show respect for their tools and work environment and for the opinions of others)