What’s Trending In Social TV H1 2019 Trends and Opportunities What’s Trending In Social TV: H1 2019
The state of social media for TV has been strong so far in 2019. Total Fan Growth for TV pages across Facebook, Twitter and Instagram is up 29% in the first half of 2019 compared to the second half of 2018, while social engagement increased 15% during the same time period.
For Facebook, that largely means TV pages continue to recover from the algorithm changes in early 2018 that significantly limited organic reach. As TV focuses on strengthening engagement with their fanbase as opposed to just growing it, Facebook response rate and video views were up in the first half of 2019, inching back to pre-algorithm change levels.
It’s a similar story for Twitter, where the TV space needed to alter their strategies following a mid-2018 purge of fake and dormant users. While the volume of tweets from TV accounts was down in the first half of 2019, the “less is more” strategy has been paying off. In Q2 2019, the average number of video views for TV hit its highest peak since the beginning of 2017.
Meanwhile, the success of Instagram Stories is something TV Pages are taking advantage of in 2019. The volume of Instagram Stories published by TV accounts increased by 176% comparing Q2 2019 to Q1 2018.
TV has also seen substantial growth on YouTube halfway through 2019, with fan counts and video views on the platform up 45% and 28% respectively, comparing H1 2019 to H1 2018. We expect a similar trajectory of growth as we close out 2019.
This report digs deeper into social trends, areas of growth, and opportunities for the TV space across social media. It also highlights the TV networks, genres, and programs generating the most engagement across the industry.
About ListenFirst ListenFirst is the most trusted social analytics solution for evaluating social media performance and developing digital marketing strategy. With a breadth of data and award-winning service unmatched in the marketplace, we give the world’s leading brands an easy, one-stop solution to optimize social media marketing and maximize ROI. Founded in 2012, ListenFirst is trusted by leading global brands including Time Warner, Amazon Studios, NBCUniversal, and Gap Inc. and is regularly featured in The Wall Street Journal, Variety, Ad Age, Forbes and more. ListenFirst has been honored with multiple accolades including 2018 and 2019 Stevie Awards for exceptional client service, a 2019 High Performer recognition from G2 Crowd, a MarTech Breakthrough Award for Best Social Media Monitoring Software, and was named one of Inc. 500’s fastest growing companies. For additional information, visit www.listenfirstmedia.com.
Our clients include: What’s Trending in Social TV: H1 2019
I. State of Social TV I. Fan Growth II. Post Volume by Platform III. Social Engagement IV. Most Compelling TV Genres V. Growth of YouTube Video
II. Facebook and TV Industry I. Content Engagement and Video Views II. Organic Reach and Engaged Users III. Branded Content
III. Instagram and TV Industry I. Growth in Social Engagement II. Engagement by Content Type III. Organic Reach
IV. Continued Growth of Instagram Stories
IV. Twitter and TV Industry I. Growth in Social Engagement II. Video Views
V. TV Stars of Social I. All the Hits: Top TV Programs, TV Networks II. Top TV Programs by Network Type and Genre State of Social TV State of Social TV 5
Growth Of TV Social Audiences
Fan growth for TV pages has declined overall -13% over the last couple of years, comparing Q2 2019 to Q1 2017. That only tells part of the story. Since Q3 2018, fan growth for TV pages has increased by 44%. With some initial growing pains in 2018 after Facebook changed their algorithm and Twitter deleted bot and dormant accounts, TV pages are bouncing back.
Total Fan Growth, TV Pages Across Social Channels 140 128 125 Millions 120 109 103 100 99 97 100 -13% 87 86
80 76
60
40
20
0 Q1 2017 Q2 2017 Q3 2017 Q4 2017 Q1 2018 Q2 2018 Q3 2018 Q4 2018 Q1 2019 Q2 2019
Sum of fan growth combined across Facebook, Twitter, Instagram, YouTube for 8,411 TV Pages Q1 2017-Q2 2019 State of Social TV 6
Growth Of Social Audiences By Platform
Instagram saw substantial fan growth for TV pages since Q4 2018; however, YouTube generated 0.1% more fans by the end of Q2 2019, surpassing Instagram for the mantle of highest growth. While Instagram and YouTube are clearly the dominant platforms for TV page fan growth, Facebook and Twitter show signs of a revival with TV page fan growth up 67% on Facebook and 65% on Twitter in Q2 2019 compared to Q4 2018.
Fan Growth by Social Platform, TV Pages 70
58 Millions 60
50
39 40 +77% 33 39 +223% 30 22 21 20 12 10 -64% 10 -70%
0 Q1 2017 Q2 2017 Q3 2017 Q4 2017 Q1 2018 Q2 2018 Q3 2018 Q4 2018 Q1 2019 Q2 2019
-10
Sum of fan growth on Facebook, Twitter, Instagram, YouTube for 8,411 TV Pages Q1 2017-Q2 2019 State of Social TV 7
Where Are TV Audiences Engaging?
In short, the answer is Instagram. In Q2 2019, TV pages saw 163% more engagement on Instagram than on Facebook, and 582% more engagement than on Twitter. That’s consistent with long-term trends. When comparing Q2 2019 to Q1 2017, TV pages saw a 119% growth in engagement on Instagram, while their audience engagement on Facebook decreased by -37%.
Social Engagement for TV Pages by Social Platform 2, 500 Millions
+119% 1,959 2, 000
1, 500
1,182
1, 000 895
746 -37%
500 287 +55% 185
0 Q1 2017 Q2 2017 Q3 2017 Q4 2017 Q1 2018 Q2 2018 Q3 2018 Q4 2018 Q1 2019 Q2 2019
Social engagement (content responses, fan growth, Twitter mentions) across Facebook, Twitter, Instagram, Q1 2017-Q2 2019, 8,411 TV pages State of Social TV 8
Which Social Platforms Are Seeing A Growth In Content?
Besides Instagram, where TV pages were posting 8% more often comparing the first half of 2019 to the first half of 2018, TV pages have moderately decreased the frequency of their posting on social media. In the same time period, the volume of posts published by TV pages decreased by 15% on Twitter, 14% on YouTube, and 6% on Facebook.
Post Volume by Social Platform, TV Pages, H1 2018 vs H1 2019
1, 000
900 Thousands 800 -15%
700 -6%
600
500
400
300 +8% 200 -14% 100
0
H1 2018 H1 2019
Volume of new posts on Facebook, Twitter, Instagram, YouTube by TV Pages, H1 2018 vs H1 2019 State of Social TV 9
Which Network Types Are Growing?
Social engagement on Premium Cable TV programs grew 207% in Q2 2019 compared to Q1 2019. That being said, we don’t foresee this as a sustainable trend—86% of the social engagement around Premium Cable in Q2 2019 was driven by Game of Thrones, which has now ended. Streaming programs are showing more promise for long-term growth, with social engagement up 73% in Q2 2019 compared to Q2 2018. Meanwhile, in Q2 2019, 30% of the social engagement for Streaming programs was driven by Stranger Things.
TV Program Social Engagement by Network Type 3, 000 iHeartRadio Music Awards
Millions 2, 500
2, 000
1, 500
Supported 1,281 +3% Ad 1, 000 884 +44% 613 500
0 Q1 2017 Q2 2017 Q3 2017 Q4 2017 Q1 2018 Q2 2018 Q3 2018 Q4 2018 Q1 2019 Q2 2019
Broadcast Cable
160 142 +420% 140 +229%
Millions 138 120
100 Based 80
60 Subscriber 40 27 20
0 Q1 2017 Q2 2017 Q3 2017 Q4 2017 Q1 2018 Q2 2018 Q3 2018 Q4 2018 Q1 2019 Q2 2019
Pre mium Cable Streaming
Volume of TV program engagement (content responses, fan growth, Twitter mentions) across Facebook, Twitter, Instagram, Q1 2017-Q2 2019, 8,411 TV pages State of Social TV 10
Which Network Types Dominate Social Platforms?
During the first half of 2019, Cable programs generated 88% more engagement on Instagram than Broadcast programs. During this same time period, Cable programs were less dominant on Facebook, generating only 2% more engagement than Broadcast programs. Twitter was where Broadcast dominated, generating 45% more engagement than Cable. The comparatively low engagement for Streaming shows speaks to the challenge of standing out in a format where so much original programming is being released and promoted in real-time.
Facebook H1 2019 Twitter H1 2019
Streaming 26 Streaming 67
Pre mium Cable 19 Pre mium Cable 100
Cable 369 Cable 354
Broadcast 362 Broadcast 513
0 100 200 300 400 0 200 400 600 Millions Millions
Instagram H1 2019
Streaming 171
Pre mium Cable 69
Cable 1,806
Broadcast 960
0 1, 000 2, 000 Millions
Volume of TV program engagement (content responses, fan growth, Twitter mentions) across Facebook, Twitter, Instagram, H1 2019, 8,411 TV pages State of Social TV 11
Most Engaging Programming Genres On Social
Led by SportsCenter and the NBA on ABC, TNT, and ESPN; Sports was the dominant genre in terms of social engagement for TV pages in H1 2019. The next most successful genre was Drama, though the now-finished Game of Thrones was by far the biggest driver of that trend. Meanwhile, on the News front, there was 624% more engagement around E! News than the next most engaged News program, Good Morning America.
Social Engagement Score, H1 2019, TV Pages
Family 58
Documentary 42
Kids 59
Ga me Show 131
Talk Show 286
Comedy 319
Reality 547
News 700
Drama 1,073
Sports 1,576
0 500 1, 000 1, 500 2, 000 Millions
Volume of engagement (content responses, fan growth, Twitter mentions) across Facebook, Twitter, Instagram, H1 2019, 8,411 TV pages State of Social TV 12
How Are Audiences Engaging With YouTube Video?
With the exception of Q4 2018 when subscriber volume decreased by 15%, YouTube video views for TV Pages are consistently up quarter over quarter, increasing 146% in Q2 2019 compared to Q1 2017. Shows should continue heavily promoting their content through YouTube.
YouTube Video Views, TV Pages 30,000
26,523 Millions 25,290 +146% 25,000 23,905
21,505 20,477
20,000 19,103 16,545
15,000 14,257 12,602
10,785
10,000
5, 000
0 17 Q1 17 Q2 17 Q3 17 Q4 18 Q1 18 Q2 18 Q3 18 Q4 19 Q1 19 Q2
Volume of video views on YouTube, Q1 2017-Q2 2019, 8,411 TV pages Facebook and the TV Industry Facebook and the TV Industry 14
Facebook Responses Rebounding
Facebook algorithm changes have not done TV pages any favors. Comparing Q2 2019 to Q1 2017, the volume of posts by TV pages has been relatively flat, increasing by just 5%. In the same time period, the total content responses (likes, reactions, comments, shares) for TV Pages on Facebook decreased by 37%. Despite these decreases, there is a light at the end of the tunnel. Throughout the second half of 2018 and first half of 2018, Facebook content responses have been rebounding, increasing 20% from Q3 2018 to Q2 2019.
Facebook Total Content Responses & Total New Posts, TV Pages 1,400 400 Millions - 350 1,200 Thousands +5% -
300 1,000
250 Total Posts New
Total Content Responses 800 -37% 200
600 150
400 100
200 50
0 - 17 Q1 17 Q2 17 Q3 17 Q4 18 Q1 18 Q2 18 Q3 18 Q4 19 Q1 19 Q2
Total New Posts Total Content Responses
Volume of posts and content responses (likes, reactions, comments, shares) on posts for 8,411 TV pages on Facebook Facebook and the TV Industry 15
Facebook Video Views Are Also Up In 2019
Similar to what’s happening with content responses, Facebook video views for TV pages are down compared to 2017 and early 2018, but have been increasing in 2019. Comparing Q2 2019 to Q4 2018, the average video views for TV Pages has increased by 34%. As the Facebook News Feed algorithm continues to evolve to show content that users find meaningful, TV pages focusing on those interactions will reap the benefits.
Average Video Views on Facebook, TV Pages 120,000
100,000
80,000 69,013 65,672 64,272 64,287 60,208 60,000 49,525
39,673 36,292 40,000 33,359 29,651 -43%
20,000
- 17 Q1 17 Q2 17 Q3 17 Q4 18 Q1 18 Q2 18 Q3 18 Q4 19 Q1 19 Q2
Average video views on Facebook for 2K+ TV pages, Q1 2017-Q2 2019; measured 7 days after content posted Facebook and the TV Industry 16
Facebook Organic Reach Declining after Rebound
For TV pages on Facebook, both the percentage of followers reached and the percentage of engaged users is significantly down since the massive Facebook algorithm change in January 2018. Since November 2018, TV pages have seen a second drop in the percentage of engaged users on Facebook. It’s possible that after seeing lower reach on Facebook, TV Pages are utilizing other social platforms to publish their most compelling content on platforms that have seen higher reach and engagement, like Instagram.
Facebook % Organic Reach vs % Engaged Users, TV Pages
10% 9.03% 9%
7.85% 8%
7%
6%
5% 4.39%
4% 4.33%
3%
2%
1%
0% Jan-18 Feb-18 Mar-18 Apr-18 May-18 Jun-18 Jul-18 Aug-18 Sep-18 Oct -18 Nov-18 Dec-18 Jan-19 Feb-19 Mar-19 Apr-19 May-19 Jun-19
Organic Reach Engaged Users
% Facebook Organic Reach (reach/fans) for content posted by 2K+ TV pages; % Engaged Users [(engaged users/impressions) % of people engaging with posts or page] for 2K+ TV pages; measured 7 days after content posted Facebook and the TV Industry 17
Facebook Engaged Users For TV Stronger Than Consumer Brands
While the ratio of engaged users on Facebook for TV pages dropped significantly at the start of 2018, it has begun to stabilize in 2019, and consistently surpasses the engagement ratio for consumer brands; meaning media properties can reach and engage fans at a higher rate than advertisers. As the TV space has become more segmented, fanbases often feel more personal ownership of their shows, leading to more involvement on social media.
Facebook % Engaged Users TV Pages vs % Engaged Users Consumer Brands
10%
9.03% 9%
8%
7%
6%
5% 4.33%
4% 3.14% 3.13% 3%
2%
1%
0% Jan-18 Feb-18 Mar-18 Apr-18 May-18 Jun-18 Jul-18 Aug-18 Sep-18 Oct -18 Nov-18 Dec-18 Jan-19 Feb-19 Mar-19 Apr-19 May-19 Jun-19
% Engaged Users TV Industry % Engaged Users Consumer Brands
Facebook % Engaged Users [(engaged users/impressions) % of people engaging with posts or page] for 2K+ TV pages and 110+ consumer brands; measured 7 days after content posted Facebook and the TV Industry 18
More Branded Content On Facebook Overall, Down in 2019
The volume of Facebook branded posts published by TV pages is up 54% in Q2 2019 compared to Q1 2017, but is tracking behind 2018. The volume of Facebook branded content published by TV pages decreased -18% in the first half of 2019 compared to the first half of 2018.
Volume Branded Posts on Facebook, TV Pages 5, 000 4,582 4,551 4, 500
4, 000 3,726 3,497 3, 500 3,036 +54% 3, 000 2,901
2, 500 2,194 2,062 2,122 2, 000 1,886
1, 500
1, 000
500
0 Q1 2017 Q2 2017 Q3 2017 Q4 2017 Q1 2018 Q2 2018 Q3 2018 Q4 2018 Q1 2019 Q2 2019
Volume of Facebook branded posts (sponsored posts), Q1 2017-Q2 2019, 8,411 TV pages Facebook and the TV Industry 19
Branded Content Also Generates More Responses
Even though TV pages’ volume of branded content was down in Q2 2019, branded content generated more responses (likes, reactions, comments, shares) than non-branded content during the same time period. Over the past 2.5 years, there’s been a consistent trend of average responses on branded content outpacing non-branded content, save in Q1.
Average Responses on Branded Posts vs All Other Posts on Facebook TV Pages 4, 500
4, 000 3,840 3,650
3, 500 3,101 3,107 2,947 2,996 3, 000 2,761 2,636 2,721 2,389 2, 500 2,235 2,349 2,308 2,176 2,210 2,064 1,941 2, 000 1,770 1,702 1,648
1, 500
1, 000
500
0 Q1 2017 Q2 2017 Q3 2017 Q4 2017 Q1 2018 Q2 2018 Q3 2018 Q4 2018 Q1 2019 Q2 2019
Average Response on Branded Posts Average Response on All Other Posts
Average content responses (likes, reactions, comments, shares) on Facebook branded posts (sponsored posts) compared to average content responses on non-branded (non-sponsored) posts, Q1 2017-Q1 2019, 8,411 TV pages Facebook and the TV Industry 20
Branded Content Still Delivering Higher Organic Reach
Though organic reach for TV pages’ Facebook branded content dipped in Q2 2019, the good news is that organic reach for branded content is still higher than the organic reach of non-branded content which, so far in 2019, hasn’t rise above 5.86%. This can be expected given that more spend is being put behind branded content, leading to an increase in organic reach
Organic Reach for Facebook Branded Posts, TV Pages 16%
13.68% 14%
11.81% 11.78% 11.50% 12% 11.02% 10.74% 10.31% 10.04% 9.64% 10% 9.50%
8%
6%
4%
2%
0% Q1 2017 Q2 2017 Q3 2017 Q4 2017 Q1 2018 Q2 2018 Q3 2018 Q4 2018 Q1 2019 Q2 2019
% Facebook Organic Reach (reach/fans) for more than 2K branded posts on Facebook posted TV pages; measured 7 days after content posted Instagram and the TV Industry Instagram and the TV Industry 22
Instagram Post Volume Up, Responses Way Up
The volume of Instagram content responses (likes, comments) for TV pages increased by 119% comparing Q2 2019 to Q1 2017, with the total posts published by TV pages on Instagram surging 41% during the same time period. With the growth of responses outpacing the uptick in post volume, TV pages have an opportunity to experiment with increasing their frequency of Instagram posts.
Instagram Content Response Score & Total Post Volume, TV Pages 2,500 120 Millions
+41% Thousands 100 - 2,000 +119% -
80 1,500 Total Posts New Content Responses Content Responses 60 Total
1,000 40
500 20
0 0 17 Q1 17 Q2 17 Q3 17 Q4 18 Q1 18 Q2 18 Q3 18 Q4 19 Q1 19 Q2
Total New Posts Total Content Responses
Total posts and total content responses (likes, comments) on posts for 8,411 TV pages on Instagram, Q1 2017-Q2 2019 Instagram and the TV Industry 23
Gallery Pulling Away Even Further With Most Responses
Since Q4 2018, Instagram gallery posts have generated the highest average response rate (likes, comments) for TV page posts on the platform. For instance, in Q2 2019, TV pages’ gallery posts generated a 17% higher response rate than image posts, and a 48% higher average response rate than video posts. Overall, the average responses on Instagram gallery posts published by TV pages increased by 117%, comparing Q2 2019 to Q1 2017, while image posts increased 62% and video posts grew 44% during the same time period.
Average Response by Instagram Post Type, TV Pages 25,000 23,213 +117%
19,768 20,000 +62%
+44% 15,000 15,678 12,238 10,683
10,000 10,901
5,000
- 17 Q1 17 Q2 17 Q3 17 Q4 18 Q1 18 Q2 18 Q3 18 Q4 19 Q1 19 Q2
Ga llery Image Video
Average responses (likes, comments) by content type on Instagram, 1500k+ TV pages, Q1 2017-Q1 2019 Instagram and the TV Industry 24
Instagram Video Views Have Small Hiccup, Steady Growth Overall
The average video views for TV pages on Instagram posts increased by 61% in Q2 2019 compared to Q1 2017; though TV pages saw their average video views on Instagram decrease 3% in Q2 2019 compared to Q1 2019 specifically. Given that Q2 2019 is the first time since Q3 2017 that TV saw a decline in average video views, this may be just be an anomaly. Also, TV pages are still seeing continued growth in responses on video posts.
Average Video Views on Instagram, TV Pages 120,000 115,107 111,713 +61% 98,096 98,852 100,000 92,145 88,216 83,096
80,000 69,315 69,367 68,334
60,000
40,000
20,000
- 17 Q1 17 Q2 17 Q3 17 Q4 18 Q1 18 Q2 18 Q3 18 Q4 19 Q1 19 Q2
Average video views on posts published on Instagram, 1500+ TV pages, Q1 2017-Q2 2019; measured 7 days after content posted Instagram and the TV Industry 25
The Bigger Hiccup For Instagram TV Pages Is Around Organic Reach
TV pages’ organic reach on Instagram continues to trend downward overall, going from 27.85% in January 2018 to 22.57% in June 2019. This may be attributed to the New Posts button launched in March 2018, which allows users to refresh their feeds at any given moment, pushing older posts out of the timeline. That said, organic reach for TV pages appears to be the strongest in January each year, when many popular TV shows start coming back from their holiday hiatus.
Organic Reach on Instagram, TV Pages 30%
29% 27.85% 28% 26.86% 27% 26.32% 26.00% 26% 25.19% 25.37% 25% 24.22%24.23% 24.30% 23.99% 23.78% 23.82% 23.66% 24% 23.60% 23.25% 22.76% 23% 22.57% 22.35%
22%
21%
20%
Jul-18 Jan-18 Feb-18 Ma r-18 Apr-18 Ma y-18 Jun-18 Aug-18 Sep-18 Oct-18 Nov-18 Dec-18 Jan-19 Feb-19 Ma r-19 Apr-19 Ma y-19 Jun-19
% Instagram Organic Reach (reach/fans) for content posted by 1500+ TV pages, 2018; measured 7 days after content posted Instagram and the TV Industry 26
While The Biggest Instagram Success Story For TV Pages Is Stories
As TV brands see the success resulting from the the introduction of Instagram Stories, they’ve embraced this communication strategy with increasing frequency. The amount of TV pages posting Stories increased by 103% comparing Q2 2019 to Q1 2018, with the volume of TV Pages Stories increasing by 176% during the same time period.
Instagram Stories Volume and Volume of TV Pages Posting 450 +103% 45,000 419 42,558 400 40,000 39,381 +176% 38,423 350 359 35,000 335 345 350
300 31,627 31,236 30,000 TV Pages Story Volume
250 25,000 Volume of TV Pages Posting Stories
200 206 20,000
150 15,000 15,408
100 10,000
50 5,000
0 0 18 Q1 18 Q2 18 Q3 18 Q4 19 Q1 19 Q2
Story Count TV Pages Posting Stories
Total volume of Instagram stories published by TV pages and total number of TV pages posting Instagram stories (1500+ TV pages) Twitter and the TV Industry Twitter and the TV Industry 28
There Are Less Tweets, But More Responses For TV Pages
TV pages may be posting less tweets, but audiences are more responsive to the tweets they are seeing. The volume of tweets posted by TV pages decreased -11% in Q2 2019 compared to Q1 2017, while during the same time period, Twitter content responses for TV pages increased by 55%. It appears the “less is more” strategy is working for TV pages on Twitter.
Twitter Content Response Score & Total Post Volume, TV Pages 350 500
Millions 450
300 Thousands +55% - 400 -11% -
250 350
300
200 Total Posts New Content Responses Content Responses 250 Total 150 200
100 150
100 50 50
0 0 17 Q1 17 Q2 17 Q3 17 Q4 18 Q1 18 Q2 18 Q3 18 Q4 19 Q1 19 Q2
Total New Posts Total Content Responses
Total tweets and total content responses (likes, retweets) on tweets for 8,411 TV pages, Q1 2017-Q2 2019 Twitter and the TV Industry 29
Meanwhile, Twitter Video Views Are The Highest They’ve Been In Years
The average number of Twitter video views for TV pages increased by 4% during Q2 2019 compared to Q1 2017, with the average number of Twitter video views for TV pages up 35% in Q2 2019 compared to Q4 2018 specifically. While TV pages posted less video in Q2 2019 vs. Q1 2019, video made up a higher percentage of their content mix, accounting for 27% of all TV pages’ Twitter content types in Q2 2019.
Average Video Views on Twitter, TV Pages
25,000
21,369 20,614 20,033 20,021 +4% 20,000 19,152 19,033 18,295 17,657 17,608
15,870
15,000
10,000
5,000
- 17 Q1 17 Q2 17 Q3 17 Q4 18 Q1 18 Q2 18 Q3 18 Q4 19 Q1 19 Q2
Average views on video posted to Twitter by 1600+ TV pages, Q1 2017-Q2 2019; measured 7 days after content posted TV Stars of Social TV Stars of Social 31
TV Networks – Top 10 by Social Engagement
Q2 2019
Rank Network Roll-Up Social Engagement Score % Change QoQ 1 ESPN 590,498,069 4.61 2 NBC 255,337,063 27.84 3 E! Network 194,932,902 -4.62 4 Netflix 191,475,420 2.09 5 ABC 182,967,894 -9.44 6 FOX News 146,963,532 -8.53 7 HBO 143,837,139 253.29 8 Telemundo 114,873,115 18.25 9 CBS 112,001,153 3.54 10 The CW 103,237,947 -31.85
Q1 2019
Rank Network Roll-Up Social Engagement Score % Change QoQ 1 ESPN 564,498,676 18.96 2 E! Network 204,372,357 3.07 3 ABC 202,037,323 9.49 4 NBC 199,733,040 9.59 5 Netflix 187,548,455 12.93 6 FOX 161,273,910 139.23 7 FOX News 160,665,514 2.43 8 The CW 151,477,313 -7.63 9 CBS 108,171,187 94.63 10 Telemundo 97,145,471 -1.39
Top TV Network Roll-ups ranked by Social Engagement Score, the sum of fan growth and content responses (likes, reactions, comments, shares) across Facebook, Twitter, Instagram, Tumblr, and mentions on Twitter, Q2 2019 vs Q1 2019, Q1 2019 vs Q4 2018; includes sports, news, live events TV Stars of Social 32
Top 10 TV Episodic Programs
Q2 2019 TV Episodic Programs by ListenFirst Interest Score
Rank Program Network Interest Score % Change QoQ
1 Game of Thrones HBO 67,290,206 636.88
2 Chernobyl HBO 7,578,691 7,380.99
3 Saturday Night Live NBC 6,314,507 170.59
4 Shadowhunters Freeform 5,629,004 34.81
5 When They See Us Netflix 5,152,560 7,509.97
6 Lucifer Netflix 3,840,990 189.25
7 Late Show with Stephen Colbert CBS 3,627,799 297.50
8 Killing Eve BBC America 3,387,993 131.72
9 The Voice NBC 3,275,619 157.44
10 Stranger Things Netflix 3,185,447 55.99
Q2 2019 TV Episodic Programs by ListenFirst Social Engagement Score
Social Engagement Rank Program Network % Change QoQ Score
1 Game of Thrones HBO 122,275,595 334.97
2 Riverdale The CW 45,004,058 -47.89
3 Stranger Things Netflix 41,140,067 242.87
4 Nick Cannon Presents: Wild 'N Out VH1 30,609,929 2.50
5 Shadowhunters Freeform 24,855,613 -17.37
6 The Daily Show Comedy Central 24,096,817 -8.90
7 Saturday Night Live NBC 22,838,533 79.52
8 Grey's Anatomy ABC 21,547,926 -49.20
9 Pretty Little Liars: The Perfectionists Freeform 21,360,157 -35.45
10 Mi marido tiene familia Univision 19,661,309 19.10
- Top Episodic TV shows ranked by Interest Score, the sum of search (Wikipedia page views) and conversation volume on Twitter – Q2 2019 - Top Episodic TV shows ranked by Social Engagement Score, the sum of fan growth and content responses (likes, reactions, comments, shares) across Facebook, Twitter, Instagram, Tumblr, and conversation volume on Twitter – Q2 2019 vs Q1 2019 TV Stars of Social 33
Ad Supported Networks – Top 10 TV Episodic Programs Q2 2019
Broadcast Network Programs
Social Engagement Rank Program Network % Change QoQ Score
1 Riverdale The CW 45,004,058 -47.89
2 Saturday Night Live NBC 22,838,533 79.52
3 Grey's Anatomy ABC 21,547,926 -49.20
4 Mi marido tiene familia Univision 19,661,309 19.10
5 America's Got Talent NBC 18,362,569 48.78
6 Un Nuevo Dia Telemundo 17,714,617 43.93
7 Despierta America! Univision 14,983,639 -19.21
8 American Idol ABC 14,580,669 46.72
9 Late Show with Stephen Colbert CBS 13,819,059 74.35
10 The Voice NBC 13,233,907 110.65
Cable Network Programs
Social Engagement Rank Program Network % Change QoQ Score
1 Nick Cannon Presents: Wild 'N Out VH1 30,609,929 2.50
2 Shadowhunters Freeform 24,855,613 -17.37
3 The Daily Show Comedy Central 24,096,817 -8.90
4 Pretty Little Liars: The Perfectionists Freeform 21,360,157 -35.45
5 RuPaul's Drag Race VH1 15,483,103 18.60
6 SpongeBob SquarePants (Default) Nickelodeon 14,488,477 32.69
7 WWE Raw USA Network 8,100,587 35.54
8 Keeping Up with the Kardashians E! 7,943,436 123.66
9 The Walking Dead AMC 7,596,176 -67.99
10 Love and Hip Hop VH1 5,414,127 -29.10
Top Episodic TV shows ranked by Social Engagement Score, the sum of fan growth and content responses (likes, reactions, comments, shares) across Facebook, Twitter, Instagram, Tumblr, and conversation volume on Twitter – by Network Type, Q2 2019 vs Q1 2019 TV Stars of Social 34
Subscriber Based Networks – Top 10 TV Episodic Programs Q2 2019
Premium Cable & Streaming Network Programs
Social Engagement Rank Program Network % Change QoQ Score
1 Game of Thrones HBO 122,275,595 334.97
2 Chilling Adventures of Sabrina Netflix 13,985,350 242.87
3 The Umbrella Academy Netflix 6,598,482 122.64
4 Queer Eye Netflix 5,629,524 -55.38
5 The Handmaid's Tale Hulu 3,948,268 14.23
6 Euphoria HBO 3,670,606 537.70
7 Orange is the New Black Netflix 3,606,163 567.92
8 The Grand Tour Amazon Prime Video 3,310,343 88.62
9 Black Mirror Netflix 3,001,765 -65.09
10 On My Block Netflix 2,907,273 586.24
Top Episodic TV shows ranked by Social Engagement Score, the sum of fan growth and content responses (likes, reactions, comments, shares) across Facebook, Twitter, Instagram, Tumblr, and conversation volume on Twitter – by Network Type, Q2 2019 vs Q1 2019 TV Stars of Social 35
Top 5 TV Programs by Genre – Social Engagement Score Q2 2019
Sports Reality/Live
Rank Program Network Score Rank Program Network Score
1 SportsCenter ESPN 253,328,031 1 2019 Teen Choice Awards FOX 61,100,412
2 NBA on TNT TNT 150,201,877 2 2019 Billboard Music Awards NBC 54,896,482
3 NBA on ESPN ESPN 99,617,257 3 RuPaul's Drag Race VH1 15,483,103
4 NBA on ABC ABC 85,163,034 4 America's Funniest Home Videos ABC 8,766,415
5 NHL on NBCSN NBCSN 49,880,713 5 WWE Raw USA Network 8,100,587
Drama News
Rank Program Network Score Rank Program Network Score
1 Game of Thrones HBO 122,275,595 1 E! News E! 183,974,871
2 Riverdale The CW 45,004,058 2 Good Morning America ABC 25,394,412
3 Stranger Things Netflix 41,140,067 3 Today Show NBC 24,523,473
4 Shadowhunters Freeform 24,855,613 4 Suelta la Sopa Telemundo 17,407,091
5 Grey’s Anatomy ABC 21,547,926 5 Fox & Friends FOX News 9,641,234
Talk Shows Comedy
Rank Program Network Score Rank Program Network Score Nick Cannon Presents: Wild 1 The Daily Show Comedy Central 24,096,817 VH1 30,609,929 1 N’ Out Un Nuevo Dia Telemundo 17,714,617 2 2 Saturday Night Live NBC 22,838,533 3 Despierta America! Univision 14,983,639 3 Mi marido tiene familia Univision 19,661,309 Late Show with Stephen CBS 13,819,059 4 Colbert 4 Brooklyn Nine-Nine NBC 12,601,327 The Tonight Show Starring NBC 12,969,408 The Big Bang Theory CBS 11,282,731 5 Jimmy Fallon 5
Game Shows Kids
Rank Program Network Score Rank Program Network Score
1 America’s Got Talent NBC 18,362,569 1 SpongeBob SquarePants Nickelodeon 14,488,477
2 American Idol ABC 14,580,669 2 Descendants 3 Disney Channel 3,657,495
3 The Voice NBC 13,233,907 3 Henry Danger Nickelodeon 2,020,563
4 The Bachelorette ABC 7,997,205 4 Sesame Street HBO 1,818,666
5 World of Dance NBC 6,187,232 5 NickRewind Nickelodeon 1,268,564
Top TV Shows by genre ranked by Social Engagement Score, the sum of fan growth and content responses (likes, reactions, comments, shares) across Facebook, Twitter, Instagram, Tumblr, and conversation volume on Twitter; includes sports, news, live events; Q2 2019 QUESTIONS? Contact Us. We’re here to help. [email protected]
WANT TO LEARN MORE? Let us show you how we can solve your social challenges and make your life easier. [email protected]
VISIT US! At www.listenfirstmedia.com for more resources, ratings, and to sign up for our monthly newsletter (we promise we won’t spam you).