Nickelodeon's Eighth Annual Worldwide Day of Play to Combine
Nickelodeon's Eighth Annual Worldwide Day of Play to Combine With First Lady Michelle Obama's "Let's Move" Campaign and The President's Council on Fitness, Sports and Nutrition in Its Biggest Celebration of Play Ever, Live From Washington, D.C.'s Ellipse First Lady Featured in Exclusive Event PSA Debuting on Sept. 3 NEW YORK, Sept. 1, 2011 /PRNewswire via COMTEX/ -- Nickelodeon is joining with the First Lady's "Let's Move" campaign and the President's Council on Fitness, Sports and Nutrition to bring for the first time its flagship Worldwide Day of Play (WWDOP) event to the Ellipse in Washington, D.C., for the biggest celebration of active play in the eight-year history of the initiative. On Saturday, Sept. 24, Nickelodeon and its partners will host an entire day of activities and games for kids and their families to encourage active and healthy lifestyles. Additionally, as it has for the past seven years, Nickelodeon's networks and websites will go dark from 12 to 3 p.m. (all times ET/PT) as a signal to kids and families to get up and get active. "Kids need to get moving every day to grow up healthy and strong," said First Lady Michelle Obama. "Whether it's hoola hooping, kicking around a soccer ball or - yes - double dutching, playing is the perfect way to keep active, stay healthy and have fun." "First Lady Michelle Obama and the President's Council have shown admirable leadership in raising awareness about the importance of kids and families living healthier and more active lifestyles," added Marva Smalls, Executive Vice President, Public Affairs, Nickelodeon.
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