Sponsors

Partners Special Thanks

The Alliance for Children and Television (ACT) would like to warmly thank it’s Média-Jeunes 2010 advisory committee :

Guillaume Aniorté Pierre Proulx Tribal Nova Alliance Numérique

Marie-Claude Beauchamp Nancy Savard CarpeDiem Productions 10e Ave

Marie-Hélène Guay Sylvie Tremblay Télé-Québec Productions Sovimage

Marc Beaudet Turbulent

Special thanks go to Louise Lantagne and Lisa Savard of Radio-Canada for housing the Alliance for Children and Television’s Offi ce free of charge.

Special thanks as well to Kirsten Schneid, Organization Manager of the Munich PRIX JEUNESSE and to David W. Kleeman, Executive Director, American Center for Children and Media, for helping us with the screening of the Munich Prix Jeunesse.

Many thanks to all our collaborators and volunteers. Summary

Welcome note from ACT’s Director 3

Organization 4

A word from our Sponsors 5

Schedule – Conferences, November 18 9

The future of Quebec’s youth animation industry 10

How can we convey positive messages to young people through the various media platforms they use? 13

Exclusive Lunch with a Broadcaster 15

Is TV really dying? 16

Portrait of the Situation with the new CMF 18

Audience migration to new platforms: what are the challenges for public broadcasters? 19

Engaging kids and building communities around a TV brand 21

Schedule – Screenings, November 19 23 Welcome note from ACT’s Director

Welcome to Média-Jeunes 2010!

Here we are – creators, artists, producers, broadcasters, researchers and fi nancial backers – all together again to review our methods, expand our horizons, and discuss the latest issues. This year, we’re also taking the opportunity to unveil our new name, logo and mission statement! We are now in a world where content is increasingly delivered on new platforms, especially where kids are concerned, so the Alliance is giving itself a makeover to expand its efforts to all types of screens, not just TV. Please join us for the launch cocktail at the end of the day.

Once again this year, our conference program bears witness to our concerns. I hope it will be a source of inspiration and enrichment for all of you, while also spurring action on priority issues. The opening seminar on tenuous conditions in the Quebec animation industry is a major step forward in the work undertaken by a task force including all key players; in the coming months, group will be using this research to come up with concrete solutions for reviving this production sector. In addition, we thought it would be very important to provide you with a progress report on the impact of CMF-assisted programming on children’s and youth production. In keeping with tradition, we included seminars designed to help you refresh your knowledge of kids’ and teens’ viewing habits on various screen media, and also put you in a position to better reach them.

I urge to try and get the most out of this unique opportunity to interact with and learn from your peers, while also establishing contacts that will help you strive for even higher quality in our children’s and youth industry. At ACT, we’ll keep focusing all of our energy on achieving our common objectives, thanks in part to your continued support and participation in our events. I’d also like to express my gratitude to the organizing committee and our coordinator Sylvie Lamy for their invaluable assistance in making this event a success.

Here’s hoping you have a very enriching conference!

Caroline Fortier Executive Director

3 Organization

ACT BOARD OF DIRECTORS

EXECUTIVE COMMITTEE Chair Secrétaire Peter Moss Michele Paris Independent Producer Program Manager Knowledge Network

Vice-chair Trésorier Michèle Fortin Claude Joli-Cœur President & CEO Assistant Commissioner and Director, Business Affairs and Legal Télé-Québec Services, National Film Board of Canada

DIRECTORS Guillaume Aniorté Chris Bartleman Co-CEO Partner Tribal Nova Studio B Productions

Carole Bonneau Jocelyn Hamilton Vice-President, programming Vice-President, Programming Télétoon Corus Kids

JJ Johnson Madeleine Lévesque Partner Development Sinking Ship Entertainment Sardine Productions

Ira Levy Clive Vanderburgh Executive Producer & Partner Professor Emeritus Breakthrough Films & Television Université Ryerson

Michael Goldsmith Kim Wilson Director, Original programming Creative Head Astral Television Networks TV Children’s & Youth Programming CBC

ACT OFFICE Executive Director Events Coordinator Caroline Fortier Sylvie Lamy

4 A word from our Sponsors

We’re very pleased to welcome you to the 2010 Média-Jeunes Conference at Montreal’s Maison de Radio-Canada. Radio-Canada has been committed to children and youth for almost 75 years, and considers youth programming to be a key component of its mandate to serve French-Canadian culture. The public broadcaster strives to have a positive infl uence on the lives of young French speakers across the country, while supporting their development as individuals and future active members of the community. This commitment to youth has long been a tradition at Radio-Canada Television: we air high-quality programming for kids and youth, most of which is produced right here in Canada. Moreover, Radio-Canada.ca’s youth section has quickly become a leader on the French- speaking Web, not to mention a highly popular site among young Internet users. Première Chaîne continues to air two radio programs specifi cally intended for young French speakers across Canada: 275-allô and Ados-radio. By observing, understanding and being attentive to the needs and behaviours of the interactive generation, we’ve been able to establish powerful, critical indicators to help us map out our course of action for today, and for a future approaching at breakneck speed. Radio-Canada is therefore very excited to join the Alliance for Children and Television to host this conference, a unique opportunity to exchange and refl ect on this crucial transition stage in which the Net Generation’s media behaviour has become the driving force behind change.

We hope you enjoy the conference!

Louise Lantagne General Manager, Radio-Canada Television

5 A word from our Sponsors

Television has been educating and entertaining viewers of all ages for decades now. But with the advent of new technologies in recent years, producers of children’s and youth content face a whole new set of challenges in reaching their audience.

The 2010 Média-Jeunes conference provides a unique opportunity for TV professionals to refresh their knowledge and get their creative juices fl owing. Stimulating discussions at the conference will help attendees learn more about the wants and needs of today’s young people, as well as the emerging technologies they can’t seem to get enough of.

For their invaluable contribution to Quebec youth culture, I’d like to thank the organizing team and the various speakers who are here to further enrich this must-attend gathering.

I extend a special invitation to all youth content creators and broadcasters to voice your opinions and acquire as much knowledge as you can. Your participation can only benefi t young viewers, because you will surely bring them high-quality programming developed with them in mind.

Christine St-Pierre Minister of Culture, Communications and the Status of Women

6 A word from our Sponsors

The Alliance for Children and Television has again this year put together a highly stimulating and enriching Média-Jeunes gathering. The event reaches out to all industry players – creators, researchers and decision makers alike – with a vast, diverse array of topics covered. We’ll be looking into the future of animation, a former cornerstone of our industry; the importance of positive messages in the media, a major issue given the popularity of social media among our teens; the death of television, which could come to pass in 2012; branding and communities; and issues surrounding audience migration to new platforms. All these topics are key right now, but the migration issue is surely the hottest button. Whether or not we believe that TV isn’t sustainable in its current form, it’s imperative that we analyze and fully understand the viewing habits of the generation that is growing up with the Internet and touch screens, so that we can deliver content that speaks to them. I’d like to congratulate the ACT team for its excellent and highly relevant work. I hope all attendees enjoy the Média-Jeunes conference.

Claire Dion Independant Production Fund Broadcast and New Media Fund

7 Schedule – Conferences

Friday, November 18, 2010 Salle Jean-Despréz

8:00 a.m. REGISTRATION

8:45 a.m. WELCOME NOTE FROM LOUISE LANTAGNE, GENERAL MANAGER, RADIO-CANADA TELEVISION

9:00 a.m. THE FUTURE OF QUEBEC’S YOUTH ANIMATION INDUSTRY (session given in french)

10:30 a.m. HOW CAN WE CONVEY POSITIVE MESSAGES TO YOUNG PEOPLE THROUGH THE VARIOUS MEDIA PLATFORMS THEY USE? (bilingual session)

12:00 p.m EXCLUSIVE LUNCH WITH A BROADCASTER (pre-registration required - “Petit Musée” of Radio-Canada) GENERAL LUNCH (Restaurant Chez Miville at Radio-Canada)

1:15 p.m ACT’S ANNUAL GENERAL MEETING

2:00 p.m IS TV REALLY DYING? (English session)

3:30 p.m PORTRAIT OF THE SITUATION WITH THE NEW CANADA MEDIA FUND

4:15 p.m AUDIENCE MIGRATION TO NEW PLATFORMS: WHAT ARE THE CHALLENGES FOR PUBLIC BROADCASTERS? (Conference given in French)

5:00 p.m ENGAGING KIDS AND BUILDING COMMUNITIES AROUND A TV BRAND (Conference given in english)

6:00 p.m COCKTAIL TO LAUNCH ACT’S NEW NAME AND MISSION! “Petit Musée” of Radio-Canada (level B)

9 The future of Quebec’s youth animation industry

Conference given in French Sponsored by Toon Boom Not that long ago, the Quebec animation industry was on a roll. Many of our programs were sold abroad and our expertise was the envy of the world. But over the past few years, production volumes and budgets have plummeted, forcing many of our producers out of the business. What happened? How did a product that was so popular with kids, so easy to export, and generated so many jobs back home suddenly become this hard to produce? ACT and the QFTC have teamed up with a number of industry partners and Quebec animation producers to help revive this fl agging sector. This session is your chance to hear the coalition’s concerns and join in discussions aimed at fi nding real solutions.

Frank Escoubes – DELOITTE Frank Escoubès is Senior Manager, Strategy Consulting, for the Montreal offi ces of Deloitte. He has 17 years’ experience in economic development, public policy, cluster management as well as innovation and creativity acceleration for territories and urban centres in Europe, Canada and the U.S. His specifi c skills include development strategies for creative industries, new vehicles for innovation fi nancing, and the dynamics of clusters. Escoubès is a graduate of EM LYON Business School, and he holds a DEA (postgraduate certifi cate) in Competition Strategy from EM LYON / Université Lyon III, as well as certifi cates from the Mergers and Acquisitions Executive Program of the New York Institute of Finance and the Regional Competitiveness & Cluster Policy program of the Barcelona School of Economics.

Catherine Loumède – SODEC At SODEC since September 2007, Catherine Loumède previously worked as Policy Director for the Alliance québécoise des techniciens de l’image et du son (AQTIS) for three years, and General Manager of the Syndicat des techniciennes et techniciens de cinéma et vidéo du Québec (STCVQ) for 12 years. As SODEC’S Director of Hosting and Operations, she oversees application of fi lm direction and TV production assistance programs.

Marie-Claude Beauchamp – CARPEDIEM Marie-Claude Beauchamp has worked in the fi lm and television industry for 25 years now, including 10 years in TV distribution and 15 years in production. She specializes in international co-productions, ranging from animation to fi ction, and has several TV series and feature-length fi lms to her credit. In 2004 she founded the production company production CarpeDiem Film & TV Inc., specialized in co-productions for both TV and fi lm (including animation, fi ction and children’s programming).

10 Marc du Pontavice – SYNDICAT DES PRODUCTEURS EN ANIMATION (France) Marc du Pontavice is President of Xilam Animation, President of the SPFA (Union of French Animation Producers), and a graduate of the Institut d’Études Politiques de Paris. He began his career at Gaumont, co-founding Gaumont TV (1991–95) and supervising production of approximately one hundred hours of prime-time fi ction programming, including the series Highlander. He went on to create Gaumont Multimédia in 1995, renaming it Xilam Animation in 1999. Xilam has since made a name for itself as a worldwide leader in animation production. The company has international successes like Space Goofs and Oggy and the Cockroaches along with more than 200 hours of animation programming and two feature-length fi lms to its credit. In 2006, du Pontavice founded One World Films, specialized in live-action feature fi lm production.

Carole Bonneau – TELETOON Carole Bonneau is Vice-President, Programming for TELETOON Canada inc. She joined TELETOON in November, 1996 as Director of Programming and became Vice-President of Programming in December 2001. Since joining TELETOON, Bonneau has been instrumental in fostering Canadian talent. Each year, under her leadership, 47% of the TELETOON annual revenue is allocated to the acquisition or development of animated series by Canadian producers such as 6TEEN, Johnny Test and the Total Drama franchise. Bonneau has worked in the television industry since 1981 and is a board member for The Alliance for Children in Television and a member of the advisory board for the Banff World Television Festival’s Kids & Animation Program. Additionally, she is a member of the Academy of Canadian Cinema and Television, and a member of Women in Film and Television (WIFT).

Michèle Fortin – TÉLÉ-QUÉBEC Michèle Fortin is President and CEO of the cultural and educational network Télé-Québec. She previously held various senior management positions in the fi elds of education, science, culture and communications within Canada, including Senior Vice-President of Télévision de Radio-Canada from 1994 to 2002. With a true passion for television, for 15 years she has launched and supported a number of programs that have gone down in French-Canadian TV history, both at Télé-Québec and Radio Canada. She also created the arts specialty channel ARTV. Fortin currently chairs the boards of directors of Canal Savoir and TV5 Québec Canada, and also sits on the boards of the Association for Tele-Education in Canada as well as the Youth Media Alliance.

Stéphane Cardin – FMC Stéphane Cardin has over 15 years’ experience in the fi lm and television industry. Since joining the organization in June 2006, Mr. Cardin has maintained an ongoing dialogue with industry and government stakeholders, led the development of policies and programs, and strengthened the CMF’s positioning within the industry. Previously, Mr. Cardin was Director of Tax Credits with the Société de développement des entreprises culturelles (SODEC), Quebec’s cultural funding agency, and was a member of the SODEC management committee. He has also held positions with the Canadian Audio-Visual Certifi cation Offi ce (CAVCO) and the Australian Broadcasting Corporation. Mr. Cardin has a Graduate Diploma in Communications Studies from Concordia University and a Bachelor of Commerce from McGill University.

11 Louise Lantagne – RADIO-CANADA Louise Lantagne was appointed Executive Director of Télévision de Radio-Canada on June 2, 2008. She oversees all programming for the main TV network, as well as the creation of the program schedule.A member of the Barreau du Québec (83–84), Louise Lantagne has a Bachelor of Laws from Université de Montréal (80–83) and a BA in French literature from McGill University (74–77), for which she received the Governor General’s Gold Medal. She has also completed the master’s-level course requirements in comparative literature at Université de Montréal (77–79).

François Lalonde – TOON BOOM (moderator) As Senior Director of Sales, François Lalonde leads and manages the global professional sales team at Toon Boom. During his over ten-year tenure at Toon Boom, François has been involved in the successful business development and implementation of Toon Boom’s software products and services throughout the world, showing great commitment during pre-sale and post-sale services, and ensuring the highest level of customer satisfaction.François has directly managed key accounts in addition to developing a network of value-added resellers in key geographical areas. His frequent customer visits and thorough participation at trade shows has made him very knowledgeable of animation production processes, proactive in connecting Toon Boom customers to each other, and profi cient with the state of the global animation industry.

12 How can we convey positive messages to young people through the various media platforms they use?

Bilingual session Sponsored by MCCCF It’s easy to convey positive messages to young children, but what about our preteens and teens? Meet experts in the fi eld who will provide inspiring ideas for how best to reach this audience with messages promoting health, wellness, the environment, and more.

Judith Gaudet – GRMS Judith Gaudet has spent the past four years working as a content consultant/producer on the Vivavision series Ramdam. Holder of a doctorate in psychology, she has primarily studied the popularization of science as well as social initiatives to promote the wellness of youth and their families. In addition to conducting research with UQÀM’s Groupe de recherche Médias et santé (GRMS), she works as a project development and evaluation consultant in the fi elds of youth media, health and social services.

Anthony Gurr – « Designer » de jeux vidéo Anthony Gurr is veteran video game developer with over 20 years of experience working for studios in Canada, Japan, and the United States. He recently completed his Master’s degree in Educational Technology at Simon Fraser University in Vancouver and produced two short documentaries about video games and education during the course of his studies. From 2001 to 2007, Anthony taught game design and production at the Art Institute of Vancouver. He has often provided media commentary about the video game industry for CBC Radio, CTV, and Global Television. He has written several published articles for the Vancouver Sun newspaper and University Affairs magazine. Anthony maintains a blog about video games at http://www.arkanoid64.wordpress.com

Amy Friedman – READHEAD CONSULTING Amy Friedman is the founder and president of Redhead Consulting, a brand strategy and content development company in all media. Amy started her career in Nickelodeon’s early branding group as a writer/director/ producer. Over 23 years at Nickelodeon, Amy launched The Big Help, Nick’s multi-year, multi-platform global campaign to activate kids in their communities. She led various pro-social campaigns on health and wellness, the environment, self-esteem and education. In 1994, Amy launched Nickelodeon’s Creative Lab, Nick’s award- winning experimental short form department, serving as Executive Producer. In 1998, she served as Creative Director and Head of Programming for Noggin, Nickelodeon’s non-commercial educational channel for pre- schoolers (now Nick Junior). And in 2001, she launched The N, now Teen Nick, Nickelodeon’s teen destination, and proud American home of Degrassi:The Next Generation.

13 Carla Seal Wanner – FLICKERLAB Carla Seal-Wanner’s career demonstrates a long-held commitment to quality children’s media, the importance of giving young media consumers the tools to create empowering user-generated content, and developing media content that can improve children’s lives. Along with her unqualifi ed expertise in interactive learning, child development and educational technology, Dr. Seal-Wanner’s knowledge of the learning style and gender predispositions that shape cognitive, socio-emotional, and creative development provide a unique perspective on how to design new media experiences for learners of all ages. As Director of The Graduate Program in Instructional Technology and Media, at Columbia University form 1985-1995, she pioneered how to develop effective and appealing computer-mediated learning. She is currently the Director of Education for Flickerlab, an educational transmedia production studio (www.fl ickerlab.com); and the Executive Director of Climate Cartoons (www.climatecartoons.org) a 501c3 organization founded to facilitate the independent creation of animated eco-literacy fi lms by students. She has a masters and a doctorate in Human Development from Harvard University’s Graduate School of Education.

Mathieu Baer, producteur et réalisateur (moderator) Versatility is a key asset in this profession: one has to display adaptability to the full range of situations and media. Which is why non-specialization is a strength that Mathieu Baer has been leveraging for nearly 20 years now. Whether reporting from Gaza or exploring the world of animals in urban neighbourhoods here at home, wearing multiple hats (director, concept developer or producer), he views every project as an opportunity to excel. Having got his start as a news editor for Télévision de Radio-Canada and RDI, Baer has been a producer and director for some fi fteen years. His credits as producer include the series Zooville for CBC/ Radio-Canada, Les Grandes Entrevues for ARTV and Le Goût de Louis for Canal Vie.

14 Exclusive Lunch with a Broadcaster

Sponsored by the Independent Production Fund Here’s your chance to sit down with a decision-maker for an exclusive lunch! As part of this activity, a group of Canadian broadcasters will present vital information to small groups about their mandate, specifi cs and objectives, their broadcast schedules and target audiences, their needs, the kind of projects they’re looking for and the most effective way to pitch them. Plus, they’ll answer any questions you may have.

Josée Legault Lisa Savard YOOPA RADIO-CANADA

Lucie Léger Carole Bonneau TÉLÉ-QUÉBEC TELETOON

Francine Laprade Sarah Haasz RADIO-CANADA FAMILY CHANNEL

Dominique Bazay Annick Snell VRAK.TV TFO

Marie McCann Céline Limorato CBC FRANCE TÉLÉVISION

15 Is TV really dying?

English-only Sponsored by Shaw Rocket Fund We’re currently witnessing a period of unprecedented change in the way we deliver screen-based media to children. Our kids are eagerly incorporating new delivery platforms into their daily lives. But does that necessarily mean they’re turning off their TVs? A panel of experts will discuss the latest research on young people’s technology habits and share their vision for the future.

Jo Holz – NIELSEN Jo Holz is Senior Vice President for Client Research Initiatives at The Nielsen Company. She works with Nielsen’s Television clients in helping them understand the rapidly evolving media environment and assess its impact on driving their audiences. Prior to joining Nielsen in February 2010, Jo served as Vice President of Research for NBC News, MSNBC, and CNBC, providing integrated brand-focused research support for all NBC News properties across TV, online, and mobile platforms. Previously, she served as head of research for Oxygen Media and for Sesame Workshop, where she oversaw the Workshop’s research for all its domestic and international television productions, interactive media, and licensed products. Jo holds M.A. and Ph.D. degrees from the Annenberg School for Communication at the University of Pennsylvania, and she is a member of the Annenberg School’s Alumni Advisory Board. She has taught at Annenberg, New York University, Columbia, and Rutgers.

Daniel Massé – VIRUS 1334 Daniel Massé is General Manager and Chief Media Contaminator for the youth market agency Virus1334. Daniel has degrees in accounting sciences, administration and marketing. In 2003, he began playing a key role in the advertising world as a media strategist. Working with Canada’s largest ad agencies, he honed his expertise with such clients as L’Oréal Paris, Maybelline NY, Suzuki and TELUS. At Virus1334 since 2008, he has been putting all his energy into analyzing and understanding the digital generation. Daniel has a true passion for consumer psychology and communications, and he’s always on the lookout for the latest innovation that will reach out to and engage his clients’ target markets. He believes the media strategy is an integral part of the creative strategy – it must allow for delivery of the message but, even more so, it must provide an interactive experience for the end consumer. The media strategy is what keeps the conversation going.

16 Josée Legault – YOOPA Josée Legault has extensive experience in brand management and strategic planning. She has been both Marketing Project Leader and Research Analyst for Labatt Breweries; in recent years (from October 2002 to November 2007), she has specifi cally focused her career on brand management at Cirque du Soleil. She developed strategic directions, positioning and communications tools for all Cirque du Soleil productions from 2003 to 2007 (Zumanity, KÀ, Corteo, Delirium, The Beatles LOVE, Kooza, Wintuk). Josée was also responsible for ensuring adherence to, and consistency of, Cirque du Soleil branding guidelines across various platforms.

André H. Caron – Université de Montréal A full professor at and former chair of the Université de Montréal communications department, André H. Caron is a graduate of Université de Montréal (B.A., 1970), Boston University (M.Sc. Communication Research, 1971) and Harvard University (Ed.D. in Human Development – Mass Media, 1976). He is the Bell Chair in Interdisciplinary Research on Emerging Technologies, director of its Centre (CITÉ), and founding director of the Centre for Youth and Media Studies (CYMS). As a specialist in mass media and new technologies, his research interests include the political and cultural appropriations of media, programming strategies, the infl uences of new technologies on young people, and immersive, interactive technologies. His most recent work looks at various forms of mobile technology appropriation.

Peter Moss – producteur indépendant (moderatorr) Peter Moss has worked in the fi eld of children’s entertainment for over 25 years. In television he has worked in both private and public broadcasting. He has been Creative Head of Children’s Programming for the Canadian Broadcasting Corporation, V.P of Programming and Production for YTV and Treehouse TV, and Executive Vice President of Programming and Development for all Corus TV channels. He has been an Executive Producer for The Children’s Television Workshop (now Sesame Workshop) and President of Cinar Animation. He has worked extensively as a director and producer. In the theatre he has worked as a director at the Stratford Festival among many other theatres, and was Artistic Director of YPT in Toronto for 11 seasons.

17 Portrait of the Situation with the new CMF

Presentation in french The new Canadian Media Fund sent shockwaves through the media industry by overhauling its funding programs. Stéphane Cardin, the CMF’s Vice-President, Industry and Public Affairs, will review how these programs have fared, listen to your concerns, and answer all your questions.

Stéphane Cardin Stéphane Cardin has over 15 years’ experience in the fi lm and television industry. Since joining the organization in June 2006, Mr. Cardin has maintained an ongoing dialogue with industry and government stakeholders, led the development of policies and programs, and strengthened the CMF’s positioning within the industry. Previously, Mr. Cardin was Director of Tax Credits with the Société de développement des entreprises culturelles (SODEC), Quebec’s cultural funding agency, and was a member of the SODEC management committee. He has also held positions with the Canadian Audio-Visual Certifi cation Offi ce (CAVCO) and the Australian Broadcasting Corporation. Mr. Cardin has a Graduate Diploma in Communications Studies from Concordia University and a Bachelor of Commerce from McGill University.

18 Audience migration to new platforms: what are the challenges for public broadcasters?

Presentation in french Sponsored by the RBC and BFL Canada Faced with changing media consumption habits, public broadcasters are rethinking their mission and positioning to win back (or win over) young people who have migrated to new platforms. The Web, mobile phones, and video-on-demand are among the many rivals that the big networks must fend off to maintain their market share. To tackle these challenges, which are both cultural and economic in nature, broadcasting and marketing experts will need to work together to come up with new content-delivery models. Find out how France Télévision and Radio-Canada are addressing these crucial issues through case studies and their strategic vision for the future of television.

Céline Limorato – FRANCE TÉLÉVISION Celine Limorato joined La Cinquième in 1994. She began her career in Acquisitions Department, before joining the Youth-Education Unit. In 1999, she was asked to join the new Parent-Child team responsible for creating and developing a new daily magazine: “Les maternelles” dedicated to parents and family. She was offered in 2001 to run the Animation Department of France 5. She planned the new Children and Youth strategy and created a new daily rendez-vous : “The Zouzous”. With this success, she was promoted in 2005 and managed Children and Youth Unit of the channel. Since October 2008 she was promoted and joined the France Televisions Group: She is Deputy Director of the children and youth unit of France Televisions. Celine works in association with Julien Borde, the head of the unit, to create and invent new children offer on FTV. Also, she is in charge of co-productions, new medias and diversifi cation.

Laurence Schwob – FRANCE TÉLÉVISION Laurence Schwob is General Manager of France Télévisions Distribution, the commercial wing of the France Télévisions group, where her responsibilities include development of the company’s digital programming. For the company’s distribution division, she negotiated the June 2010 partnership with the fi rm Allokids (Moonscoop and Allociné) for development of a digital entertainment platform aimed at children aged 7 to 12. Schwob had rejoined the France Télévisions family in 2006, helming the group’s fi nancial operations and investment development, which included its participation in TNT Gulli, a network dedicated to youth programming. Previously, she had worked for Crédit-Lyonnais Calyon and Arthur Andersen. Laurence Schwob is a graduate of EDHEC (1990) and has a Masters in Cultural Organizations Management from Université Paris-Dauphine (2005).

19 Jérôme Hellio – RADIO-CANADA Jérôme Hellio joined CBC/Radio-Canada more than a decade ago. He has held the position of Internet Content Director, French Services, for the past three years, and since January 2010 has been director of the new TOU. TV video-on-demand platform. Keenly interested in digital platforms and the challenges they bring, Hellio is responsible for planning the development and distribution of Télévision de Radio-Canada content in the digital realm. The holder of bachelor’s degrees in Philosophy and Communications as well as a master’s in Multimedia, he has a passion for culture and communications. In his vision of the media universe, users are the core concern, while content creators hold the keys to thinking about how best to disseminate two values essential to any public broadcaster: democracy and culture.

Christine Simard – RADIO-CANADA With over 10 years’ experience at Radio-Canada, Christine Simard is an Internet veteran and one of Quebec’s pioneering webcasters. From the outset of her career, she’s been driven by the desire to bring high-quality arts and entertainment content to a mass audience on digital platforms and leverage the full potential of emerging technologies. This quest led her to the position of Web Area Head for the Radio-Canada digital archives site, which garnered the prestigious Prix Italia in 2003. In 2009, Christine was behind the strategic planning for the French-language Web TV service TOU.TV, a project that prepared her to become Radio-Canada’s Manager of Business Intelligence and Strategic Digital Development in August 2010. Her current focus is on issues related to developing Web, mobile, and emerging media platforms.

André Lauzon – ELECTRONIC ARTS (moderator) Andre Lauzon is Executive Producer at EA Mobile. He previously worked with Zone 3 as Producer and Director of Development, Children Programming, and is now making a name for himself in the mobile gaming industry. Andre has also been a member of the Alliance for Children and Television’s Board of Directors.

20 Engaging kids and building communities around a TV brand

Conference given in english Sponsored by VRAK.TV Thinking about expanding your TV brand online? Great! But what does that mean? Kids, tweens, and teens are spending more and more time online these days. But what are they doing? How are brands engaging the audience, especially with the boom of social networking and social gaming? Izzy Neis, Industry blogger and Director of User Engagement at Gazillion Entertainment, will help provide a sneak peek into the current culture of youth online and communicate how to engage kids and nurture a community.

Izzy Neis Izzy Neis is the Director of User Engagement at Gazillion Entertainment in San Mateo, CA, where she aids in the creation of entertaining and safe new gaming experiences for youth and family brands online. Before Gazillion, Izzy was intrigal in the creation of a tween sports virtual world that incorporated major brands like Major League Baseball, the X Games, and the National Basketball Association for Six Degrees Games. Izzy has also held the title of writer, online marketing lead, and User Engagement Manager for Star Farm Productions, where she created innovative new ways of incorporating User Generated Content within multimedia products, such as the Edgar & Ellen series. For the last six years, Izzy has been a strong voice in the industry through her blog, www.izzyneis.com, often speaking about safety, interactive user engagement, and successful practice for online media, multimedia entertainment, and virtual worlds for youth. Originally hailing from Chicago, Izzy received her undergraduate degree in Elementary Education before attaining her Masters in Creative Writing at Cardiff University in Wales (UK).

Pierre LeLann – TRIBAL NOVA (moderator) Pierre Le Lann has developed over the years an impressive expertise building businesses in the children interactive and merchandising industries. He is currently CO-CEO of Tribal Nova, a company which specializes in developing and operating educational gaming services and games for kids in partnership with major media partner such as PBS, CBC and Bayard. He is also a cofounder and shareholder of Woozworld inc, a spinoff from Tribal Nova that operates a virtual world for tweens. Prior to founding Tribal Nova with long time friend Guillaume Aniorte, Pierre built Periodica Multimedia in 1995. He went on to create and run PTM Kids, a studio that developed entertainment and educational children PC games. Then Pierre Le Lann joined the Canadian Broadcasting Corporation (CBC) as director of business development of the New Media division and then of the Merchandising division. Pierre Le Lann holds a Master’s degree in marketing from Texas A&M University.

21 Schedule – Screenings Friday, November 19, 2010 - Jean-Despréz Room A selection of the best programs from Munich’s PRIX JEUNESSE 2010 8:30 a.m. to 9:00 a.m. - REGISTRATION 9:00 a.m. to 12:00 p.m. - SCREENINGS

Ages 12 to 15 LETTERS FROM NICARAGUA, Hollande – 10 minutes In the episode on extramarital sweethearts Stef answers the question if Nicaraguans are often in love. A great question, for Nicaraguans are in love with each other all day every day! As often as they can, as exuberantly as they can, and with as many people as they can. Love is something you have to share, not keep to yourself. And that often causes problems, for if you spend all your money on an extramarital sweetheart, you won’t have anything left for your wife and children.

ROHAN’S MOUSTACHE, Inde – 4 minutes The fi lm is an animated expression of a real life experience of a boy, Rohan, when he discovered the fi rst hair of his moustache. The fi lm talks about the struggles of a young boy growing up to be a teenager and how he fi nally overcomes and accepts his new self. The fi lm opens up the possibility of using animation as an effective medium to create media platforms to address sensitive issues related to youth which otherwise do not get a forum for discussion/sharing in traditional societies and cultures.

MISSIPOO16, Hollande – 10 minutes At fi rst glance, Rosan seems to be a lively and sharp fourteen-year-old girl, but as the fi lm progresses we learn that she feels deeply misunderstood. Her mother is largely concerned with her own life, her girlfriend Kim is only interested in boys and even her rabbit Henkie does little more than fi ll her room with droppings. The computer seems to be the only way to communicate with the outside world and to express her raison d’être.

Non-fi ction Ages 7 to 11 HORRIBLE HISTORIES * (extrait), Royaume-Uni – 5 minutes “Horrible Histories” punches way above its weight as a children’s sketch show, combining brilliantly written comedy with genuine factual information to create a new comedy genre. Inspired by Terry Deary’s books covering every era from the Stone Age to WW2, this show is original, ambitious and was an instant audience/critical hit. The Tudors sing their family history, Bob explains the complete history of Rome in 2 minutes, and a mad Victorian gentleman eats King Louis XIV’s mummifi ed heart.

THE SHRINKS * (extrait), Irlande – 12 minutes “The Shrinks” features a group of kids aged 9-13 who give adults advice on how to solve grown-up’s lifestyle problems. They may be small but no problem is too big for them to solve! Issues from ‘I can’t sleep’ to ‘I need to fi nd love’, from ‘I spend too much’ to ‘I need a makeover’ - no problem (or person) is too big for our team of intrepid teeny trouble-shooters as they attempt to show the grown-ups that youth is no barrier to wisdom. The Shrinks also encourages our young viewers to discover that there are ways to deal with their own problems – giving the viewers clues about fi nding their feet in a complicated world, just by watching others having a go at solving things in some really surprising situations. After all, a problem shared is a problem shrinked!

23 Non-fi ction Ages 7 to 11 (continuation)

CARTOON NETWORK BEATBOX, Allemagne – 6 minutes In “Cartoon Network Beatbox” German Beatboxing prodigy Robert Wolf aka Robeat explains various Beatboxing sounds and rhythms, inviting the viewer to tag along. With a number of simple exercises he shows how to do various beats and sounds without an instrument. Animated elements are making it easier for the viewers to compose the complex Beatboxing sequences by themselves.

SEE SOMETHING, SAY SOMETHING (extrait), Royaume-Uni – 3 minutes Commissioned by leading UK Children’s digital broadcaster Nickelodeon and Children’s Charity NSPCC, Bold Creative (a youth and social innovation agency) were asked to fi nd an innovative way to highlight the impact of bullying on primary school children and with it; provide support on how to combat the emotional effects. The programme was developed for a national primary school audience as part of an annual UK anti-bullying campaign in November 2009.

THE WILD LIFE: THE GREAT CLIMATE CHANGE, Danemark – 5 minutes “Wild Life” is a zany barnyard community where animals model how to care about the environment and learn about climate change. Participation ranges from watching hilarious, enlightening eco-cartoons to encouraging our viewers to make their own Climate Cartoons ... help save the planet one cartoon at a time, with our downloadable Animtoon™ animation software. In this episode the barnyard animals model inventive environmental activism and explore fascinating facts about how to reduce carbon in the atmosphere. The Wild Life nurtures a deep appreciation of nature, teaches eco-literacy and even provides the opportunity to learn some animation skills that can be put to use to inform others about the climate crisis -- empowering its participants with real learning and real action!

VOLT, Danemark – 14 minutes Loaded with facts and experiments that you can even try at home Volt presents science in a fascinating way to children. Through experimenting the children learn that science is not only useful but also great fun.

PAUSE

Fiction Ages 7 to 11 TIKITIKLIP PRE COLUMBIAN, Chili – 5 minutes “Tikitiklip Pre Columbian” is a children’s series of 13 episodes of animated Pre Columbian art. Each episode is related to a specifi c pre Columbian culture of America, it contains a video clip which incorporates Pre Columbian art animated fi gures and brings them alive with fun story lines, songs and original music. The episodes also have an animated presentation that tell the relationship between a daughter and her archeologist father, they talk about the specifi c culture that will be described in the following musical video clip.

FOR ALL AGES, Suède – 15 minutes Welcome to the hairdresser shop ”For all ages”. With a mix of puppets, actors and animation this series focuses on age. Meet Granddad, the little girl and the hairdresser as they discuss matters of age from their diffferent perspectives. Customers of all kinds and ages drop in, have a chat, and get their hair done while listening to the barbershop coir (music composed specially for the series). This episode is all about love. Can a 100 year old fall in love?

OOGLIES, Écosse – 14 minutes “OOglies” - a quick blast stop-frame animated sketch show that will have you wincing at the screen as our intrepid boggle-eyed stars crash, bang and wallop themselves around the OOglies house. When the humans are away the OOglies play! Get ready for another tonne of tom-foolery from our eccentric ensemble of household pranksters. It’s time to join your favourite animated amigos as they sprout eyes and clown around for your amusement only. Slapstick comedy at its best as the OOglies embark on a series of adventures that will fi nd them slip, sliding and splatting onto your screens. OOglies the show where anything can happen, and usually does! Exclusive to CBBC.

24 Fiction Ages 7 to 11 (continuation)

PAUL AND THE DRAGON, Hollande – 7 minutes “Paul & The Dragon” is a short animated fi lm about a nine-year old who is diagnosed with cancer. His doctor explains him that the cancer is like a dragon in his body that needs to be faught. But fi ghting is not always easy - especially when you’re in the hospital and start losing your hair. Luckily Paul is not alone on his quest, but fi nds lots of different new friends along the way. With their help and fi nesse he works up his courage and as a true hero, Paul fi ghts the dragon and wins.

PUBERTY: DANIEL’S DREAM, Cuba – 6 minutes The puberty is a very diffi cult period for boys and girls: constant changes in their bodies and personality. How the adolescents and parents experience this stage is the focus of this series. This Chapter is about the ejaculations of teens when they have erotic dreams and how to resolve the embarrassed situation.

WARDA, Belgique/Palestine – 5 minutes Everyday Warda brings food to her grandmother. But one day - Warda is on her way to bring rice and chicken - a giant wall suddenly blocks her way. Warda thinks hard how to get to the other side, but the ideas she comes up with never work out. Finally a pencil, that Warda receives as a present, seems to bring a solution...

LORD LUCAS VACATION *, Brésil – 15 minutes During a summer vacation, eight year old Lucas notices some weird changes on his older sister’s behaviour. He starts to believe that she has become a vampire and blames Vitor her boyfriend for these. He then pursues a course of action intended to free his sister from this ‘curse’.

12:15 p.m. to 1:30 p.m. - LUNCH 1:30 p.m. to 4:30 p.m. - SCREENINGS

Non-fi ction up to age 6

SHINE! (extrait), Japon – 15 minutes “Shine!” gives children a happy and stimulating start to the day. Hosted by a lively girl named Ayame and a character called Telly Tree, it’s packed with games, quizzes, cartoons, songs, and discussion topics that stimulate kids’ senses, test their memories, and improve their language and observation skills. While helping kids wake up physically in the morning, it awakens them mentally and encourages them to see people and things in brand-new ways. Ultimately, it helps kids accept, respect, and interact with all kinds of people.

BOOKABOO*, Royaume-Uni – 15 minutes “Bookaboo” is live action and animation series about a famous drum playing rock puppy who can’t perform his solo unless he’s been read a story. This series was created to highlight the pleasure in sharing picture books. Bookaboo is an engaging and entertaining character and the celebrity guests encourage adults to pick up a book and share these warm and funny stories with children. The series aims to highlight the fun that can be had when adults and children share a book.

THE SHOW WITH THER ELEPHANT (extrait), Allemagne – 6 minutes The world is elephantastic - Open your eyes and join in! The little blue elephant and his friends present things to discover, to do and to be amazed of. The show is created for small children from 3 to 6 years. Small, funny stories are mixed with fascinating documentaries and portraits of children, riddles, fi lms schooling and inspiring the senses, or English as a second language. The presenters address the children in a direct way. To give those children a feeling for the length of the show or time in general there is a ‘Halftime-Ritual’ in the middle of each show.

25 Non-fi ction up to age 6 (continuation) TANJA’S HALLWAY, Finlande – 8 minutes Tanja talks with her hands. But this is not a story about that. This is a story of how in a completely ordinary hallway anything can happen! Tanja wants to play. When her big sister Tiina plays with Alina in her own room, Tanja gets pushed into the hallway. And her big brother Toni is no fun either, he only thinks about his looks. Luckily there is the hallway through the door of which anyone or anything can come in!

Fiction up to age 6 MOTHERS DAY PRESENT (extrait), Iran – 4 minutes Aslan is a boy from the Qashqaee tribe who lives in the Fars region. One day he hears from the radio that the next day is mother‘s day. He wants to get something for his mother. So he moves around the tribe to fi nd something suitable for her. In his search he gets to know more about the tribe. At the end he fi nds out what is the best present for a mother.

3RD AND BIRD : MEET ELLIOT, Royaume-Uni/États-Unis – 10 minutes 3rd & Bird!” is a new, animated preschool series about a community of birds who live, learn and play in the branches of a beautiful old tree. The vibrant community of “3rd & Bird!” is always alive with songs, dances and endless whistling! As Samuel Lovebird and friends participate in community activities they develop social skills that are integral to the functioning of a healthy community. Along the way they learn important life lessons about diversity, tolerance and perseverance.

ABI: CLEAN YOUR PLATE, Hollande – 8 minutes Abi is a seven year old girl who lives with her parents, who come originally from Suriname, in an appartment in Amsterdam South-East. Abi’s adventures teach her things about her neighbours, their culture, lifestyle and customs. ‘In this episode Abbi is visiting an Ethiopian friend and his family for dinner. When the family starts praying Abi cleans her plate.

WHAT’S YOUR NEWS?, Royaume-Uni – 22 minutes “What’s Your News?” is a show for children where the news is their news. Hosted by Grant the Ant and Antony the Anteater (who thinks he’s an ant), featuring ant reporters talking to children about their news! WYN helps children make the home-to-world transition feeling connected and respected. The series celebrates a child’s experience of just being a child while introducing children to the vocabulary and style if the new format. Today’s news is that Millie Mazzone is going to play the piano with both hands! The news anchors, Grant and Antony, despatch Gi Ant, the “What’s Your News?” roving correspond-Ant, to the scene.

PAUSE

THE LITTLE BOY AND THE BEAST*, Allemagne – 6 minutes Ever since Haro’s dad has left the family, Haro’s mum has become very strange. She hardly plays with Haro anymore and broods over old photographs, she no longer laughs and is in a bad mood all the time. She has turned into a real beast! Suddenly, Haro has to take care of many things all by himself, which can be pretty tiring. From the boy’s point of view the fi lm depicts the diffi culties he faces after his parents have separated. However, the fi lm also shows that beastly parents who are going through a divorce may eventuelly turn into their old selves…

26 Fiction up to age 6 (continuation) FRUITY PIE, Taïwan – 4 minutes Fruity Pie est un monde merveilleux à l’antenne depuis une dizaine d’années sur PTS (Taiwan Public Television Service) qui en assure également la réalisation. Miniplateforme destinée aux jeunes enfants, cette émission réunit de nombreux créateurs bourrés de talent qui savent inspirer le rire et la magie dans le cœur des enfants. Animé par un talent qui lui est propre, chaque créateur n’a qu’un seul but, aider les enfants à penser, à voir, à rire, à sourire et à rêver dans la maison de Fruity Pie.

POETRY PIE, Royaume-Uni – 4 minutes This is the fi rst programme in a series of 30, introducing young children to poetry by means of a cast of animated characters who are all voiced by children. The poems range from the humorous to the lyrical and all are fi rmly rooted in the world and experience of young children. Poetry Pie vividly brings to life the funny and charming poems of well-known contemporary poets as an animated cast of creatures act, dance and sing the poetry in each of the 30 x four-minute episodes. The last poem in each programme was created by children under 7 as a result of poetry workshops in schools.

ACHU! (extrait), Chili – 4 minutes A group of children discover a magical tree. With a sneeze, the tree opens and exposes the secret house of Domingo Happiness and Eusebio Grace, two musical explorers who show a world with a lot of songs, animated stories and many adventures. And what is the “Music-Exploring”? Find out in “Achu, music-exploring with Happiness and Grace”.

DIRTGIRLWORLD, Australie – 11 minutes “dirtgirlworld” is a celebration of life outside. The music-centric series is a distinctive blend of animation, photomontage and illustration that takes children to a world where the real and unreal collide. Dirtgirl grows awesome tomatoes, knows the names of clouds, drives a big orange tractor and has a backyard full of friends. There’s Scrapboy, her best friend who’s a whiz with junk. There’s Grubby with her worm’s eye view, Ken the weevil, Roger the rooster and the chicks, Hayman the monosyllabic scarecrow, and the green thumbs – real kids in real gardens having fun. “dirtgirlworld” invites the young audience to a place where the real and unreal hang out together. The series has an environmental focus, contemporary and exciting music for children, and provides an invitation for people who want to encourage their children to step outside and go get grubby!

27 Notes