Sponsors Partners Special Thanks The Alliance for Children and Television (ACT) would like to warmly thank it’s Média-Jeunes 2010 advisory committee : Guillaume Aniorté Pierre Proulx Tribal Nova Alliance Numérique Marie-Claude Beauchamp Nancy Savard CarpeDiem Productions 10e Ave Marie-Hélène Guay Sylvie Tremblay Télé-Québec Productions Sovimage Marc Beaudet Turbulent Special thanks go to Louise Lantagne and Lisa Savard of Radio-Canada for housing the Alliance for Children and Television’s Offi ce free of charge. Special thanks as well to Kirsten Schneid, Organization Manager of the Munich PRIX JEUNESSE and to David W. Kleeman, Executive Director, American Center for Children and Media, for helping us with the screening of the Munich Prix Jeunesse. Many thanks to all our collaborators and volunteers. Summary Welcome note from ACT’s Director 3 Organization 4 A word from our Sponsors 5 Schedule – Conferences, November 18 9 The future of Quebec’s youth animation industry 10 How can we convey positive messages to young people through the various media platforms they use? 13 Exclusive Lunch with a Broadcaster 15 Is TV really dying? 16 Portrait of the Situation with the new CMF 18 Audience migration to new platforms: what are the challenges for public broadcasters? 19 Engaging kids and building communities around a TV brand 21 Schedule – Screenings, November 19 23 Welcome note from ACT’s Director Welcome to Média-Jeunes 2010! Here we are – creators, artists, producers, broadcasters, researchers and fi nancial backers – all together again to review our methods, expand our horizons, and discuss the latest issues. This year, we’re also taking the opportunity to unveil our new name, logo and mission statement! We are now in a world where content is increasingly delivered on new platforms, especially where kids are concerned, so the Alliance is giving itself a makeover to expand its efforts to all types of screens, not just TV. Please join us for the launch cocktail at the end of the day. Once again this year, our conference program bears witness to our concerns. I hope it will be a source of inspiration and enrichment for all of you, while also spurring action on priority issues. The opening seminar on tenuous conditions in the Quebec animation industry is a major step forward in the work undertaken by a task force including all key players; in the coming months, group will be using this research to come up with concrete solutions for reviving this production sector. In addition, we thought it would be very important to provide you with a progress report on the impact of CMF-assisted programming on children’s and youth production. In keeping with tradition, we included seminars designed to help you refresh your knowledge of kids’ and teens’ viewing habits on various screen media, and also put you in a position to better reach them. I urge to try and get the most out of this unique opportunity to interact with and learn from your peers, while also establishing contacts that will help you strive for even higher quality in our children’s and youth industry. At ACT, we’ll keep focusing all of our energy on achieving our common objectives, thanks in part to your continued support and participation in our events. I’d also like to express my gratitude to the organizing committee and our coordinator Sylvie Lamy for their invaluable assistance in making this event a success. Here’s hoping you have a very enriching conference! Caroline Fortier Executive Director 3 Organization ACT BOARD OF DIRECTORS EXECUTIVE COMMITTEE Chair Secrétaire Peter Moss Michele Paris Independent Producer Program Manager Knowledge Network Vice-chair Trésorier Michèle Fortin Claude Joli-Cœur President & CEO Assistant Commissioner and Director, Business Affairs and Legal Télé-Québec Services, National Film Board of Canada DIRECTORS Guillaume Aniorté Chris Bartleman Co-CEO Partner Tribal Nova Studio B Productions Carole Bonneau Jocelyn Hamilton Vice-President, programming Vice-President, Programming Télétoon Corus Kids JJ Johnson Madeleine Lévesque Partner Development Sinking Ship Entertainment Sardine Productions Ira Levy Clive Vanderburgh Executive Producer & Partner Professor Emeritus Breakthrough Films & Television Université Ryerson Michael Goldsmith Kim Wilson Director, Original programming Creative Head Astral Television Networks TV Children’s & Youth Programming CBC ACT OFFICE Executive Director Events Coordinator Caroline Fortier Sylvie Lamy 4 A word from our Sponsors We’re very pleased to welcome you to the 2010 Média-Jeunes Conference at Montreal’s Maison de Radio-Canada. Radio-Canada has been committed to children and youth for almost 75 years, and considers youth programming to be a key component of its mandate to serve French-Canadian culture. The public broadcaster strives to have a positive infl uence on the lives of young French speakers across the country, while supporting their development as individuals and future active members of the community. This commitment to youth has long been a tradition at Radio-Canada Television: we air high-quality programming for kids and youth, most of which is produced right here in Canada. Moreover, Radio-Canada.ca’s youth section has quickly become a leader on the French- speaking Web, not to mention a highly popular site among young Internet users. Première Chaîne continues to air two radio programs specifi cally intended for young French speakers across Canada: 275-allô and Ados-radio. By observing, understanding and being attentive to the needs and behaviours of the interactive generation, we’ve been able to establish powerful, critical indicators to help us map out our course of action for today, and for a future approaching at breakneck speed. Radio-Canada is therefore very excited to join the Alliance for Children and Television to host this conference, a unique opportunity to exchange and refl ect on this crucial transition stage in which the Net Generation’s media behaviour has become the driving force behind change. We hope you enjoy the conference! Louise Lantagne General Manager, Radio-Canada Television 5 A word from our Sponsors Television has been educating and entertaining viewers of all ages for decades now. But with the advent of new technologies in recent years, producers of children’s and youth content face a whole new set of challenges in reaching their audience. The 2010 Média-Jeunes conference provides a unique opportunity for TV professionals to refresh their knowledge and get their creative juices fl owing. Stimulating discussions at the conference will help attendees learn more about the wants and needs of today’s young people, as well as the emerging technologies they can’t seem to get enough of. For their invaluable contribution to Quebec youth culture, I’d like to thank the organizing team and the various speakers who are here to further enrich this must-attend gathering. I extend a special invitation to all youth content creators and broadcasters to voice your opinions and acquire as much knowledge as you can. Your participation can only benefi t young viewers, because you will surely bring them high-quality programming developed with them in mind. Christine St-Pierre Minister of Culture, Communications and the Status of Women 6 A word from our Sponsors The Alliance for Children and Television has again this year put together a highly stimulating and enriching Média-Jeunes gathering. The event reaches out to all industry players – creators, researchers and decision makers alike – with a vast, diverse array of topics covered. We’ll be looking into the future of animation, a former cornerstone of our industry; the importance of positive messages in the media, a major issue given the popularity of social media among our teens; the death of television, which could come to pass in 2012; branding and communities; and issues surrounding audience migration to new platforms. All these topics are key right now, but the migration issue is surely the hottest button. Whether or not we believe that TV isn’t sustainable in its current form, it’s imperative that we analyze and fully understand the viewing habits of the generation that is growing up with the Internet and touch screens, so that we can deliver content that speaks to them. I’d like to congratulate the ACT team for its excellent and highly relevant work. I hope all attendees enjoy the Média-Jeunes conference. Claire Dion Independant Production Fund Broadcast and New Media Fund 7 Schedule – Conferences Friday, November 18, 2010 Salle Jean-Despréz 8:00 a.m. REGISTRATION 8:45 a.m. WELCOME NOTE FROM LOUISE LANTAGNE, GENERAL MANAGER, RADIO-CANADA TELEVISION 9:00 a.m. THE FUTURE OF QUEBEC’S YOUTH ANIMATION INDUSTRY (session given in french) 10:30 a.m. HOW CAN WE CONVEY POSITIVE MESSAGES TO YOUNG PEOPLE THROUGH THE VARIOUS MEDIA PLATFORMS THEY USE? (bilingual session) 12:00 p.m EXCLUSIVE LUNCH WITH A BROADCASTER (pre-registration required - “Petit Musée” of Radio-Canada) GENERAL LUNCH (Restaurant Chez Miville at Radio-Canada) 1:15 p.m ACT’S ANNUAL GENERAL MEETING 2:00 p.m IS TV REALLY DYING? (English session) 3:30 p.m PORTRAIT OF THE SITUATION WITH THE NEW CANADA MEDIA FUND 4:15 p.m AUDIENCE MIGRATION TO NEW PLATFORMS: WHAT ARE THE CHALLENGES FOR PUBLIC BROADCASTERS? (Conference given in French) 5:00 p.m ENGAGING KIDS AND BUILDING COMMUNITIES AROUND A TV BRAND (Conference given in english) 6:00 p.m COCKTAIL TO LAUNCH ACT’S NEW NAME AND MISSION! “Petit Musée” of Radio-Canada (level B) 9 The future of Quebec’s youth animation industry Conference given in French Sponsored by Toon Boom Not that long ago, the Quebec animation industry was on a roll. Many of our programs were sold abroad and our expertise was the envy of the world.