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JORGE BEN JOR

AUSTRALIAN TOUR

2020

SPONSOR INFORMATION KIT

The AUSTRALIA BRAZIL BUSINESS COUNCIL, in conjunction with the CONSULATE OF BRAZIL IN SYDNEY and the organizer FIBRA ENTERTAINMENT would like to offer LATAM AIRLINES an exciting promotional opportunity with “JORGE BEN JOR AUSTRALIAN TOUR 2020”. The show will take place in Sydney at the iconic BIG TOP, Luna Park!

Over the past 10 years Fibra Entertainment has specialised in touring Brazilian bands in both Australia and New Zealand. Fibra also has extensive experience touring acts from both Australian and New Zealand in Brazil. Major achievements include bands such as Marcelo D2, Jorge Ben Jor, Planta & Raiz, Katchafire, The Beautiful Girls, O Rappa, Steel Pulse and Natiruts. The last major tour with Natiruts (October 2015) was a sold out event with over 7000 tickets sold across 6 locations in Australia and New Zealand (Sydney, Melbourne, Perth, Gold Coast, Island Vibe Festival and Auckland). Due to strong relationships and professionalism the majority of these acts have toured with us more than once!

Fibra Entertainment has created a solid fan base of over 11000 followers on Facebook. To maintain a supportive fan base Fibra organise 2 to 3 tours a year with international artists worldwide.

Already the Brazilian community in Australia is expanding fast with a surge in the popularity of all things “Brazilian” such as Capoeira classes, Jiu-Jitsu classes, Havaianas, Churrascaria, Açai and of course Brazilian Music. Through these practices and commodities Brazilian events have acquired a cosmopolitan and exotic image within the Australian communities. With Australia being such a multicultural society there is no better place to host the most famous Brazilian singer ‘JORGE BEN JOR’.

This tour is going to be at the LUNA PARK, Sydney. The expected attendance is 3000 people. As we know LATAM AIRLINES have a lot of costumers coming from Brazil and South America. Organizers believes that there is no better way to promote the LATAM AIRLINES brand to the Brazilians and South Americans than collaborating in a sponsorship campaign with the Brazilian powerhouse JORGE BEN JOR!

JORGE BEN JOR is one of the most popular singers in Brazil with more than 2 million followers on Facebook alone.

His characteristic style fuses , , rock and with lyrics that blend humor and satire with often esoteric subject matter. His hits include "Chove Chuva", "", "Ive Brussel" and "Balança Pena", and have been interpreted by artists such as , Sérgio Mendes, , and . Jorge Ben's broad-minded and original approach to samba led him through participation in some of Brazilian popular music's most important musical movements, such as bossa nova, , and Tropicália, with the latter period defined by his albums Jorge Ben (1969) and Fôrça Bruta (1970). He has been called "the father of ", by Billboard magazine. According to American music critic , Ben and his contemporary were "always ready to go further out on a beat than the other samba/bossa geniuses".

Video: Click here for Jorge Ben official You tube channel

* To bring the Brazilian Festive atmosphere to the event, with the unique happiness of the Brazilian Communities from all over Australia.

* To create a fun, entertaining, safe and interactive event.

* To promote SPONSORS and PARTNERS in order to create new partnerships promoting these companies to the Brazilian and to the South American community in Australia as well as to the locals willing to become familiar with their culture.

Primary Target:

The Brazilian community based in Australia who is looking for a place to celebrate and share their culture in a fun and safe environment.

The Australians who follow Brazilian culture and other residents who like the genre Pop/ Rock/ / Funk genre.

Secondary Target:

Locals that live close to the concert venue. Having the famous Brazilian act “JORGE BEN JOR” will entice locals to the events and expose them to an unfamiliar Brazilian singer.

This group will be looking to have fun whilst enjoying the festivities around them. These people are aged 18yrs – 65yrs 50% male vs. 50% female living in the 5km – 10km radius of the venues.

SYDNEY Venue: BIG TOP, LUNA PARK Date: 04/03/2020 Time: 8PM

*Advertising and PR campaign in Sydney including, websites, street press, local papers, gig guides and social media.

*Internal advertising on premises including posters, flyers, full-page ad in What’s On Guide, database, SMS marketing and e-newsletter.

* Street team targeting local businesses and houses in the 5 -10km radius of the location of the venues where the concert will be held.

* Promotional support through Australia Brazil Business Council, Consulate General of Brazil in Sydney and Embassy of Brazil.

Give the opportunity to:

* Be involved in the most popular BRAZILIAN event of 2020!

* Expose your Brand to a new captive audience

* Advertise your logo on all promotional collateral throughout the Brazilian Community in Australia.

* JORGE BEN JOR is one of the most popular singers in Brazil with more than 2 million followers on Facebook alone. Artwork will be uploaded to all of their social media.

Sponsorship inclusions $ 10000 + GST

• Sponsors logo on all promotional material including flyers, posters, websites, Facebook, banners and digital advertising. • Space at venue to advertise company via banner or backdrop • Tailored action to be considered (Sales Corner/ Stall) • Personalized gift for patrons to be considered • MC mention before the concert.

• 3 tailores posts on Social Media • Logo on venue screens • 10 x complimentary tickets VIP area.

If your company has any other ideas/requests that they would like to include in their sponsorship package, please do not hesitate to mention them.

If you are interested in this exciting sponsor opportunity please contact

Carol Diniz Sales & Events Manager Mobile: +61 451 780 131 Council Main Number: +61 1 300 AUBRBC (282722) Office Sydney: Level 5/58 Pitt Street, NSW 2000 Office Canberra: 15 Moore Street, ACT 2601 Email: [email protected] Web: http://www.aubrbc.org

SPONSORSHIP DEADLINE IS Dec, 10th 2019