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Guide for Advertisers 関西唯一の英語情報誌 「関西シーン」に広告を BE SEEN IN KANSAI SCENE Reach out to the foreign community in www.kansaiscene.com Kansai Guide for Advertisers 関西唯一の英語情報誌 「関西シーン」に広告を 20140611 As a monthly free magazine with over 15,000 copies distributed each month, Kansai Scene offers a unique and powerful advertising opportunity. There is no better way to reach those interested in foreign lifestyle and cultures living in the Kansai area. Kyoto Shiga Hyogo Osaka Nara Mie Wakayama I’M FREE. GO ON, P www.kansaiscene.com ICK ME UP. 無料 issue 147 August 2012 I’M FREE. GO ON, P ICK ME UP. 無料 issue 151 www.kansaiscene.com I’M FREE. GO ON, PICK ME UP. December 2012 無料 issue 152 January 2013 About Kansai Scene www.kansaiscene.com Published and produced by Mojoprint, Kansai Scene magazine ICK ME UP. I’M FREE. GO ON, P is a free monthly publication dedicated to serving expatriate 無料 issue 153 February 2013 residents, visitors and the local people of Japan’s Kansai region. The girly pink Summer issue Features: The print and online versions of Kansai Scene feature articles www.kansaiscene.com Made in Kansai: Summer Sweatshop Sonic /Union Yokai Travel: London / Niseko / Shirahama on news, politics, environment, current affairs, sports, The New and a whole lot more… Kansai listings, news,Year info, issue maps and classifieds outdoor activities local and international travel local Getting+ Where in toTo Go hot And What water To Do — , and Let’s get Feature: Slithering snakes Travel: Powder perfectFeature: Niseko Sento Obsession loving culture events festivals art Travel: Kumano-kodoand a whole lot / more… Kinosaki / Arima . The listings section covers local , , , Sexy food: Plus and a whole lot more… Homemade pancakes How to bag a J-guy flea markets, film, club and live music. & Decadent chocolates Love hotel low-down Kansai listings, news,+ Where info, To maps Go And and What classifieds To Do — 15,000 copies dis- As a monthly free magazine with over Romantic escapes: Heart of Verona + Where To Go And What To Do — tributed monthly to over 500 locations throughout Kansai and Kansai’s date spots Kansai listings, news, info, maps and classifieds the rest of Japan, Kansai Scene offers a unique and powerful advertising opportunity. Contact us today to advertise your business or service to our + Where To Go And What To Do — readers. Tel. 06-6539-1717 or email [email protected]. Local listings, news, maps and classifieds Kansai Scene is proudly published and printed by Mojoprint Kansai Scene in numbers1 2000 500+ 56 15,000 the year KS was first distribution points pages per issue2 copies printed monthly published across Kansai 75% 75% 7000+ 60% of readers check of readers are native unique vistors of readers kansaiscene.com every English speakers every month to have been in Japan month kansaiscene.com for 2 years or more 1. Data sourced from a 2012 reader survey and Google Analytics 2. Correct at time of press. Actual page numbers may fluctuate issue to issue from 48p to 64p. Where to find Kansai Scene Kyoto Shiga Become a Kansai Scene is available at some Hyogo pick-up point 500 locations throughout Kansai, Kansai Scene can be found at over 500 locations across the Osaka Kansai region. Make sure your including: Mie business is one of them. Nara Visitors’ Information Centers, Kansai International Airport, Select Junkudo and Kinokuniya bookstores, major hotels and 100’s shops, restaurants, bars, language schools, guesthouses and Wakayama attractions throughout Kansai. See kansaiscene.com/get-kansai-scene The Kansai region is comprised of the Osaka, Kyoto, to find a point near you. Hyogo, Nara, Wakayama, Mie and Shiga prefectures. Kansai Scene Reader Demographics Kansai Scene magazine reaches more than 20,000 readers a month* with its print edition, approximately 75% of whom are native English speakersWho and Reads10% 15,000 Kansai copies/moScene? Japanese nationals. Most are mid to long term residents with over 50% having lived in the region for 5–10 years or more. They represent a wide range of ages and nationalities with roughly half having family in Japan. 20,000+ readership Kansai Scene is essentially an ex-pat magazine, aimed at Kansai’s English speaking foreign residents. We also have a loyal fol- lowingKansaiscene.com of internationally attracts minded some Japanese6000 unique readers vistors and each other, month, non-native generating English speakers, all equally eager to get their hands over 40,000 page views.† on the latest event information and enjoy our feature articles and recommendations. 500 locations * Based on a reader survey conducted in Oct 2012 † Based on Google Analytics information, as an average over the period August – October 2012. 2012 Reader Survey Results Where do you currently live? Are you a native English speaker? Gender Other in Kansai No Female Osaka Kyoto Male Yes Hyogo Where are you from? How old are you? Marital status Latin/ South America Africa 56-65 Married Japan without children 46-55 Other Asian country US/Canada 18-25 26-35 Single Australia/ New Zealand Married UK/Europe 36-45 with children How long have you been in Japan? What industry are you employed in? What is your personal monthly income? ¥700,000- Government ¥1,00,000 Entertainment ¥500,000- Less than /Food/Leisure ¥700,000 1 year IT ¥350,000- Advertising 10 years + ¥500,000 1-2 years /PR/Media Rather Education/ not say Training Other > ¥250,000 5-10 years Professional Services/ 2-5 years Retail ¥250,000- ¥350,000 Kansai Scene Magazine Tel. +81(0)6-6539-1717 550-0013 Osaka, Nishi-ku, Fax. +81(0)6-7635-4791 Shinmachi 3-5-7, Eiko Bldg. 2F, JAPAN General enquiries [email protected] Kansaiwww.kansaiscene.com Scene〒550-0013 reaches 大阪市西区新町3-5-7永光ビル2F Sales enquiries20,000* [email protected] readers every issue *Based on an estimated pass-through rate of 1-2 readers per copy on a distribution of 15,000 copies per month Magazine Advertising rates Full page 1/2 page v 1/2 page H 1/4 page 1/8 page Trim size: 182 x 257mm Trim size: 89 x 257mm Size: 164 x 116mm V Size: 80 x 116mm Size: 80 x 56mm Bleed size: 188 x 263mm Bleed size: 92 x 263mm H Size: 164 x 56mm Standard Advertising Rates Pay each month for each insertion of your contract 1 3 6 12 Ad size Design fee* month contract month contract month contract month contract (per insertion) (per insertion) (per insertion) (per insertion) 1/8 page ¥5,000 n/a ¥18,000 ¥17,000 ¥16,000 1/4 page ¥6,000 ¥37,000 ¥35,000 ¥33,000 ¥31,000 1/2 page ¥12,000 ¥70,000 ¥67,000 ¥64,000 ¥61,000 1 page ¥20,000 ¥138,000 ¥132,000 ¥126,000 ¥120,000 Inside covers ¥20,000 ¥200,000 ¥190,000 ¥180,000 ¥170,000 Back cover ¥20,000 ¥230,000 ¥215,000 ¥200,000 ¥185,000 * Design fees waivered if client submits print-ready artwork. Contact us for submission guidelines Editorial Advertising Rates Communicate effectively with a professionally written promotional article Content Details Rate Front cover Your business or product featured on the cover. Must be purchased ¥500,000 together with either a one, two or four page feature article. 1 page advertorial 450 word promotional feature about your business, product or service ¥100,000 2 page advertorial 900 word promotional feature about your business, product or service ¥180,000 4 page advertorial 1,800 word promotional feature about your business, product or service ¥300,000 Please note: All rates subject to an additional 8% consumption Pre-payment discounts Pre-payment Advertising Rates Pay in advance for your entire contract for big savings 15% off 20% off 40% off 1 3 6 12 Ad size Design fee month contract month contract month contract month contract (per insertion) (per insertion) (per insertion) (per insertion) 1/8 page FREE n/a ¥15,300 ¥13,600 ¥9,600 1/4 page FREE n/a ¥29,750 ¥26,400 ¥18,600 1/2 page FREE n/a ¥56,950 ¥51,200 ¥36,600 1 page FREE n/a ¥112,200 ¥100,800 ¥72,000 Inside covers FREE n/a ¥161,500 ¥144,000 ¥102,000 Back cover FREE n/a ¥182,750 ¥160,000 ¥111,000 Up to 40% off our standard rates for advance payment: e.g. 1/8 page ad x 12 months @ ¥9,600 = ¥115,200 + tax Plus… All Kansai scene advertisers receive Value Added Advertising with Kansai Scene opens up sponsorship opportu- J A listing on our online Business Finder directory nites beyond the magazine itself. Join the KS community today. J Up to 40 copies of the magazine delivered to your place of business every month free of charge J Inclusion in our offline and online maps J Online advertising discounts J Preferential rates on printing and design from Mojoprint Don’t have a website? We can build you one. Mojoworks also creates websites. Big or small, we have a solution for your business. Contact us for a free consultation. Online advertising Kansaiscene.com provides an online version of the magazine. Coupled 1 1 Header banner with realtime listings, classified ads, 550 x 78px interactive maps and a large searchable archive of articles, it provides a powerful advertising opportunity. 2 Sidebar banner We offer both contextual link 300 x 250px advertising and banner advertising. 2 3 Sidebar banner 3 300 x 100px 3 4 Sidebar banner 4 4 125 x 125px Online Advertising Rates Advertise online at kansaiscene.com Banner Size Design fee* 1 month 3 months 6 months 12 months (per month) (per month) (per month) 2 Sidebar 300 x 250px ¥5,000 ¥30,000 ¥28,000 ¥26,000 ¥24,000 1 Header 550 x 78px ¥5,000 ¥22,000 ¥21,000 ¥20,000 ¥19,000 3 Sidebar 300 x 100px ¥3,000 ¥16,000 ¥15,000 ¥14,000 ¥13,000 4 Sidebar 125x 125px ¥3,000 ¥12,000 ¥11,000 ¥10,000 ¥9,000 Contextual text link N/A ¥8,000 ¥7,000 ¥6,000 ¥5,000 Please note: 8% consumption tax not included * Design fees are optional and will be waivered if client submits print-ready ad data Mobile ready Kansaiscene.com looks just as good on a mobile device as it does on a desktop, thanks to its responsive design.
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