DOCSLIB.ORG

TRANSLATION October/November 2010 GETTING STARTED: Guide

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
TRANSLATION October/November 2010 GETTING STARTED: Guide TRANSLATION October/November 2010 GETTING STARTED: Guide Prescription Drug ® Labeling and Translation How Documentation and Translation ® Processes Affect Each Other Native Speaker or Nonnative ® Speaker: That Is the Question 01 Cover#115TranslationGSG.indd 1 9/22/10 9:25:29 AM TRANSLATION Guide: GETTING STARTED Getting Started: Translation is a tricky business, prone to incite Translation both praise and despair from initiates and old hands alike. Critics such as author George Borrow Editor-in-Chief, Publisher Donna Parrish claim that “translation is at best an echo,” while Managing Editor Katie Botkin supporters such as Ralph Waldo Emerson contend that “What is really best . is translatable Proofreader Jim Healey — any real insight or human sentiment.” However, these really are different sides of the same News Kendra Gray Illustrator Doug Jones coin. While translation may be an echo of an original, it is nearly always possible to make this Production Doug Jones, Darlene Dibble echo take on the same pitch, timbre and sense as the original, particularly if you have decent Editorial Board help. George Rimalower, Kit Brown-Hoekstra and Roberta Fischer Malara all offer help on this Jeff Allen, Ultan Ó Broin, Arturo Quintero, front to anyone interested in learning more about translation. Jessica Roland, Lori Thicke, Jost Zetzsche The Editors Advertising Director Jennifer Del Carlo Advertising Kevin Watson, Bonnie Hagan Webmaster Aric Spence CONTENTS Technical Analyst Curtis Booker Data Administrator Cecilia Spence Prescription Drug Labeling and Translation Assistant Shannon Abromeit Subscriptions Terri Jadick George Rimalower page 3 Special Projects Bernie Nova George Rimalower founded Interpreting Services International, Inc. (ISI) in Advertising [email protected] 1982. ISI was one of the first to address the special linguistic and cultural needs www.multilingual.com/advertising of both non- and limited-English-proficient communities of the United States. 208-263-8178 Subscriptions, customer service, back issues [email protected] How Documentation and www.multilingual.com/subscribe Translation Processes Affect Each Other Submissions [email protected] Editorial guidelines are available at page 6 Kit Brown-Hoekstra www.multilingual.com/editorialWriter Kit Brown-Hoekstra, principal of Comgenesis, LLC, is an associate Reprints [email protected] fellow for STC, speaks regularly at conferences worldwide, and has authored many articles on a variety of technical communication and localization topics. This guide is published as a supplement to .VMUJ-JOHVBM, the magazine about language technology, localization, web globalization and international software development. It may be Native Speaker or Nonnative downloaded at www.multilingual.com/gsg Speaker: That Is the Question page 10 Roberta Fischer Malara Roberta Fischer Malara is the former head of the Aermacchi (now Alenia Aermacchi) translation department. She has been a freelance translator, technical communicator, writer and editor since 1992 and contributed to the development of STE (ASD’s Simplified Technical English). THE WORLD IS YOUR ØSTERS* LINGOTEK’S COLLABORATIVE TRANSLATION PLATFORM Lingotek enables massive amounts of content to be translated in a rapid, trusted and cost effective way using sophisticated translation technologies, workflow management and community collaboration. Try Lingotek free for 30 days: www.lingotek.com/multilingual *Oyster in Norwegian. See, we’ve got you translating already. page 2 The Guide From MultiLingual 02 TOC GSG.indd 2 9/22/10 9:26:42 AM TRANSLATION GETTING STARTED:GuideTRANSLATION Prescription Drug Labeling and Translation GeorGe rimalower he state of California is currently con- their medication reduces mistakes that at a more sophisticated level than is ideal 5sidering Senate Bill (SB) 1390, which, can be life-threatening. for the target audience. The result is that among other provisions, would re- While the long-range objectives are some percentage of the audience simply quire that pharmacies consider “the needs achieving and maintaining good health won’t get it. of patients with limited English proficien- for patients, the short-term objective is • Imprecise writing: Typing errors, inac- cy” when labeling prescription drugs. The to create an informed patient population. curate punctuation and/or sloppy word bill is receiving attention from health care Informed patients are much more likely to choice in the source document can change providers nationwide; it’s axiomatic that, follow the directives of health care per- the meaning of the original text in unin- as California goes, so eventually goes a sonnel, whether that involves taking pre- tended ways. Consider the phrase once a federal mandate. As the legislation notes, scription medications or adopting other day. That may be common enough, but it medication errors lead the list of medical recommended practices. happens that the spelling of the word once mishaps. Some 46% of American adults SB 1390 likewise makes good economic is the same as the spelling of the Spanish do not understand the labels on their pre- sense. In addition to the obvious health word that means eleven. scription drugs. The stakes are high, and benefits for patients, quality transla- • Inappropriate use of color: Colors SB 1390 offers an unprecedented oppor- tions help lower the overall costs associ- communicate, too, and different colors con- tunity for those who provide translation ated with health care. Patients who don’t vey distinct meanings to various cultural services to become part of the groups. While red conveys a solution. sense of danger or alarm to At the same time, arriving at North American English speak- useful translations can be a for- ers, for example, the color rep- midable challenge. Useful means resents a sense of happiness going beyond a literal transla- or good luck to other cultural tion of the text to express its true groups. meaning to the intended audi- • Representation of num- ence, and that involves taking into bers and dates: Language account a spectrum of language groups present numbers and and cultural sensitivities, espe- dates in different ways. In cially in a nation that hosts liter- the United States, a date is ally hundreds of languages and usually written in month/day/ dialects. When health and wel- year format; elsewhere, the fare are at stake, localization is day/month/year format pre- the soul of effective translation. vails. Announcing an upcom- According to the 2000 Census, ing health screening using the nearly 18% of the US population US format may inadvertently over the age of five speaks a lan- lead to confusion and under- guage other than English, and Accurate translation of drug labels is crucial. mine the effectiveness of the there’s every indication that the effort. It is better to spell the 2010 Census will record an even bigger understand the instructions that accom- numbers out in words or to follow the num- number. That’s why it’s incumbent upon pany their prescription drugs might bers with the spelled-out words within professional translators to assist health require multiple and wholly preventable parentheses. care providers in ensuring compliance office visits or perhaps find themselves • Cultural and religious sensitivities: with Title IV of the Civil Rights Act. And it’s in the emergency room. That’s true not Using anatomical terms that might be why SB 1390 is sound public policy. only for prescription drug labels, but for offensive to certain cultural groups can the entire range of instructional and edu- affect the ability or willingness of group Good translations make good sense cational health care materials. members to grasp the material. For health care organizations and those Five issues consistently undermine the of us who serve them, the overriding accuracy of many translations, putting Seizing the challenge imperative is to achieve positive outcomes health care providers at serious risk of To address these and other critical for patients. There’s simply no room for miscommunication: issues for the health care market, it’s error in health care communications. Help- • Literacy and educational levels: Fre- important to have systems in place. Start ing people better understand how to take quently, texts to be translated are written by developing a style guide or glossary for October/November 2010 • www.multilingual.com/gsg page 3 03-05 Rimalower #115 GSG.indd 3 9/22/10 9:29:16 AM TRANSLATION Guide: GETTING STARTED Your Company’s Spanish Translators Language Division Spanish Express, a US company based in Latin Next Generation without Borders America, has been providing top quality transla- tion and localization services from English into of MT Software Translators without Borders is an independent Spanish for over 15 years. Our staff is comprised • New hybrid rule-based and statistical MT registered nonprofit association that assists of professional, experienced translators who • New languages in a very short timeframe non-governmental organizations (NGOs) reside in the country they linguistically represent • Built for enterprise use by providing free, professional translations. (Mexico, Argentina, Spain and so on). Our texts • Less-used languages not an issue Founded by Lexcelera in 1993, Translators read as if they have been originally crafted in • Full suite of web-based clients available without Borders has provided over 2 million Spanish, which is what makes us the #1 choice • Full suite of mobile-based clients
Load more

Recommended publications
  • Translation Studies
    BACHELOR OF ARTS III YEAR ENGLISH LITERATURE PAPER – II: TRANSLATION STUDIES BHARATHIAR UNIVERSITY SCHOOL OF DISTANCE EDUCATION COIMBATORE – 641 046. ADDENDUM B.A. English Literature – III year Study material of Paper II – TRANSLATION STUDES SL. No. Page No. Corrections Carried Over 1 -- Add the subject “Application of Translation in Tirukkural and the Odyssey” in Unit – V of the syllabus. 2. -- Add reference (16) Sri V.V.S. Aiyar. 2005. Tirukkural: English Translation. Sri Ramakrishna Tapovanam, (17) Homer – Allen Mandelbaum – Roman Maria Luisa – De. 1990. The Odyssey of Homer: a new verse translation. University of California Press. 3. 132 Add in Lesson – V – Place of Style in Translation under Unit-V. (f) Application of Translation in Tirukkural and the Odyssey. 4. 158 Add the title under Unit-V Annexure –I (i) Tirukkural (ii) The Odyssey Paper – II: TRANSLATION STUDIES Syllabus Objectives: The course is intended to initiate the student to the translation discipline, its chronological history and provide a better understanding of the different types of translations as well as its various theories and applications. It further aims to equip the student with a proper knowledge of the aspects of creative literature, the function of Mass media in society and the various issues involved in translation. Unit – I: History of Translation Nature of translation studies – The Function of language – Structuralist Theory and Application – Translation through the ages – Dryden’s classification of translation models. Unit – II: Theories of Translation Types of translation – Translation theories: Ancient and Modern – Nida’s three base models of translation – (Nida’s model Cont...)Transfer and Restructuring – Linguistics of translation.
    [Show full text]
  • Motivation to Volunteer and TED Translation
    The University of Manchester Research Why Do You Translate? Motivation to Volunteer and TED Translation DOI: 10.1080/14781700.2013.781952 Document Version Accepted author manuscript Link to publication record in Manchester Research Explorer Citation for published version (APA): Olohan, M. (2014). Why Do You Translate? Motivation to Volunteer and TED Translation. Translation Studies, 7(1), 17-33. https://doi.org/10.1080/14781700.2013.781952 Published in: Translation Studies Citing this paper Please note that where the full-text provided on Manchester Research Explorer is the Author Accepted Manuscript or Proof version this may differ from the final Published version. If citing, it is advised that you check and use the publisher's definitive version. General rights Copyright and moral rights for the publications made accessible in the Research Explorer are retained by the authors and/or other copyright owners and it is a condition of accessing publications that users recognise and abide by the legal requirements associated with these rights. Takedown policy If you believe that this document breaches copyright please refer to the University of Manchester’s Takedown Procedures [http://man.ac.uk/04Y6Bo] or contact [email protected] providing relevant details, so we can investigate your claim. Download date:06. Oct. 2021 AUTHOR’S POST-PRINT Published in Translation Studies, Volume 7, Issue 1, 2014, Routledge http://www.tandfonline.com/doi/abs/10.1080/14781700.2013.781952 and https://doi.org/10.1080/14781700.2013.781952 Why Do You Translate? Motivation to Volunteer and TED Translation Maeve Olohan, Centre for Translation and Intercultural Studies, University of Manchester Abstract Many organizations today mobilize vast volunteer translation efforts, but there is little research into how the volunteering of translation may be understood in sociological and psychological terms.
    [Show full text]
  • Weaving a Narrative of Translation, Activism, and Knowledge
    Weaving a Narrative of Translation, Activism, and Knowledge Valentina Victoria Bravo Cabezas Supervised by Dr. Gustavo San-Román, University of St Andrews Dr. Catherine O’Leary, University of St Andrews Dr. Karen Bennett, Universidade Nova de Lisboa June 20, 2018 Declaration I, Valentina Victoria Bravo Cabezas, hereby certify that this dissertation, which is 18,893 words in length, has been written by me, that it is a record of work carried out by me, and that it has not been submitted in any previous application for a higher degree. All sentences or passages quoted in this dissertation from other people’s work (with or without trivial changes) have been placed within quotation marks, and specifically acknowledged by reference to author, work and page. I understand that plagiarism – the unacknowledged use of such passages – will be considered grounds for failure in this dissertation and, if serious, in the degree programme as a whole. I also affirm that, with the exception of the specific acknowledgements, these answers are entirely my own work." Valentina Bravo C. To the advocates of informed optimism Abstract New technologies are enabling new modes of cooperation, content creation and activism. These changes are affecting the way translation is carried out, and enabling its practitioners to collaborate remotely and contribute to humanitarian causes in new ways. In order to explore the opportunities and challenges that emerge from this fast-evolving landscape, this dissertation focuses on Translators without Borders, TWB, as a case study. This NGO offers translation support for humanitarian agencies around the world and relies on the work of volunteers to fulfil its mission.
    [Show full text]
  • 1 Introduction
    1 Introduction This introductory chapter is divided into seven sections, covering the overall context for this book, some justifications as to why a new book is required on the topic of localization, a brief explanation of the key terminology used, the intended audience, an overview of the book’s structure, the scope of the book, and the conventions used throughout this book. 1.1 Context for this book Desktop computers were introduced in the 1980s and during that decade hardware manufacturers and software publishers realized that in order to sell their products in other markets or countries, they would need to adapt them so that they would still be functional in different environments. This adaptation became known as localization since target countries or groups of countries were also referred to as locales. Localization was required because computers at the time relied on very different character sets so a program written in, say, Spanish and encoded in a Western encoding would not run properly on a Japanese operating system. Since then, localization processes have become more sophisticated and are often coupled with internationalization processes, which aim at preparing a product for localization. Note that, because of the length of the words internationalization and localization, the words are commonly shortened to i18n and l10n. These acronyms are ‘quoting the first and last letter of each word, and replacing the run of intermediate letters by a number merely telling how many such letters there are.’1Adapting a product to a specific market or locale is of course not specific to the Information Technology (IT) industry, as any business hoping to operate successfully on a global scale is likely to rely on transformation processes so that their equipment, medicines or food products meet, or even exceed local regulations, customs and expectations.
    [Show full text]
  • Localisation, Internationalisation, Globalisation
    Translating Vital Information: Localisation, Internationalisation, and Globalisation Dimitra Anastasiou, Reinhard Schäler Centre for Next Generation Localisation, Localisation Research Centre, Department of Computer Science and Information Systems, Limerick, Ireland {Dimitra.Anastasiou, Reinhard.Schaler}@ul.ie Summary: This paper deals with Globalisation, Internationalisation, and Localisation; these terms are often used interchangeably, which is incorrect. Internationalisation is the step before localisation, while globalisation covers both internationalisation and localisation and is generally considered more as a strategy than a task. In this paper we will focus on one particular aspect of localisation, i.e. the effect of mainstream localisation efforts on people whose languages are not covered because they do not represent a market and are thus deprived of access to vital information. Very often important information to secure the health, freedom, education, and financial well-being of people does not reach many parts of the world and is only available in English. This paper raises awareness of inequality with reference to the digital divide, and describes the humanitarian goal of localisation. We introduce some not- for-profit organisations and describe the Rosetta Foundation as one example of how to address the digital divide and the problem of information poverty ignored by current mainstream localisation efforts. 1. Introduction Globalisation, Internationalisation, Localisation, and Translation (GILT) are terms which nowadays are used very often. The borders between them are often blurred, as many people consider localisation as counterpart of globalisation on the grounds that the former is "supposedly" based on a local and the latter on a global audience or market. In this paper we will examine the differences between localisation, internationalisation, and globalisation (section 2) and then describe in section 3 the main characteristics of the language-culture combination, called locale.
    [Show full text]
  • Crowdsourcing Translation
    HC-31-12-733-EN-C Studies on translation and multilingualism Crowdsourcing translation 5/2012 Translation HOW TO OBTAIN EU PUBLICATIONS Europe Direct is a service to help you find answers to your questions about the European Union. Free publications: • via EU Bookshop (http://bookshop.europa.eu); Freephone number (*): 00 800 6 7 8 9 10 11 • at the European Union’s representations or delegations. You can obtain their contact details on the Internet (http://ec.europa.eu) or by sending a fax to +352 2929-42758. (*) Certain mobile telephone operators do not allow access to 00 800 numbers or these calls may be billed. Priced publications: • via EU Bookshop (http://bookshop.europa.eu). Priced subscriptions (e.g. annual series of the Official Journal of the European Union and reports of cases before the Court of Justice More information on the European Union is available on the Internet (http://europa.eu). of the European Union): Cataloguing data can be found at the end of this publication. • via one of the sales agents of the Publications Office of the European Union (http://publications.europa.eu/others/agents/index_en.htm). Luxembourg: Publications Office of the European Union, 2012 Manuscript completed in January 2012 ISBN 978-92-79-25095-8 doi: 10.2782/64042 © European Union, 2012 Reproduction is authorised provided the source is acknowledged. Printed in Belgium PRINTED ON CHLORINE-FREE BLEACHED PAPER CROWDSOURCI NG TRANSLATI ON May 2012 The present paper does not represent a final position of the Commission; its only purpose is to encourage discussion on the topics covered.
    [Show full text]
  • ATA TCD News Volume 2 | Issue 7 | Winter 2021 2 TABLE of CONTENTS
    Newsletter of the Translation Company Division of the American Translators Association ATA TCD News Volume 2 | Issue 7 | Winter 2021 2 TABLE OF CONTENTS • Letter from Marina Ilari, Administrator of the ATA-TCD • Becoming a Localization Project Manager • The Connectivity of Language Translation and Tourism • Remote Interpreting (RI): Professional Standards and Self- Care for Interpreters • Industry Standards Demystified – Part 5 • Meet the New Members of Your Leadership Council • ATA61 Virtual Conference IMAGE SOURCE: freepik.com Letter from Marina Ilari, Administrator of the ATA TCD Happy New Year! Last The TCD nominated Katherine (Kit) Brown- 3 year has been a stressful Hoekstra as its Distinguished Speaker for ATA61. one, so it feels great to say Ms. Brown-Hoekstra presented two 60-minute goodbye to 2020 and presentations titled “Helping Clients Turn Content start the new year off with into Business Assets” and “Pulling Localization more motivation and Upstream: Integrating Content and Localization positivity. I’m excited Processes.” We were delighted to receive such about what 2021 will bring positive feedback from both presentations. On to the Translation Company Division (TCD). I’m behalf of the TCD, I would like to thank Ms. Brown- especially proud to serve another year with the Hoekstra for sharing her knowledge during the division alongside our assistant administrator, conference. Alaina Brandt, and the dedicated Leadership Amongst our goals for 2021, the division is to Council. continue publishing ATA-TCD News and support It was great to see some of our members during the Project Manager Special Interest Group. the ATA virtual conference (ATA61) in October. This initiative, led by Ray Valido with support The TCD annual meeting was organized via Zoom from the TCD Leadership Council, provides a on Monday, October 19.
    [Show full text]
  • A Mixed Methods Investigation on Perceived Quality in Crowdsourced Localisation
    A Mixed Methods Investigation on Perceived Quality in Crowdsourced Localisation Thesis Submitted for the Degree of Doctor of Philosophy by Tabea Margret De Wille Department of Computer Science and Information Systems, University of Limerick Supervisors: Dr Chris Exton and Reinhard Schäler Submitted to the University of Limerick, April 2017 2 Abstract With thousands of language communities worldwide and ever growing access to technology and internet communication, the demand for translation of content has been growing steadily. Traditional forms of language translation cannot cope with the future needs and demands of humanity. One of the solutions described and practiced has been localisation crowdsourcing. However, one of the concerns that have been expressed is that crowdsourced localisation might not provide sufficiently high quality. One perspective on quality is that of perceived quality, which can be influenced by extrinsic cues rather than the actual, objectively observable attributes of a product. This research asks the following questions: 1. How is quality in localisation defined and to what extent do different groups agree on which aspects of quality are important? 2. What are prevalent attitudes, 'naive theories' and opinions on crowdsourcing and quality within the localisation field? 3. What is the impact of 'naive theories' on perceived quality in localisation? This research uses a mixed methods approach that includes a survey as well as a set of experiments. It targets a range of groups in localisation, from translators and buyers to students and lecturers of translation studies. As a special focus, it includes volunteers and organisations that collaborate with the non-profit organisation The Rosetta Foundation1 (TRF) to provide voluntary, crowdsourced localisation for not-for-profit projects via the platform Trommons2.
    [Show full text]
  • Rapid and Radical Changes in Translation and Translation Studies
    International Journal of Communication 10(2016), 887–906 1932–8036/20160005 Rapid and Radical Changes in Translation and Translation Studies YVES GAMBIER1 University of Turku, Finland The Free State University, Bloemfontein, South Africa This article describes the changes in the field of translation by referring to practices such as localization, amateur translation, audiovisual translation, and news translation. The changes are enhanced by computing, information, and communication technologies. Therefore, two paradigms are evolving, and they justify, to some degree, the current multiplication of labels created for translation. On one hand, the paradigm of equivalence has been replaced by the paradigm of the cultural turn. And the shift exists concurrently with the change of the platforms and media through which all the activities of translation are carried out—from the printed book paradigm to the digital paradigm. Keywords: audiovisual translation, cultural turn, digital paradigm, equivalence, information and communication technology, localization, translating news Understood in its common sense, translation is an activity that has been eschewed for centuries— in terms of its need, the effort it requires, and its professional status. The experience is not uniform, however; languages and societies have neither borne the silence in the same way or to the same degree, nor at the same time. And although caution to generalize needs be exercised, in many historical traditions and time periods translation has more often than not seemed to serve the powers that be, ostensibly beholden to established authorities (both royal and religious), hidden away as if nonexistent and tucked in amid all kinds of routine exchanges—commercial, scientific, and philosophical, to name but a few (Delisle & Woodsworth, 1995/2012).
    [Show full text]
  • Industry Focus: Visual Media Video Killed the Radio Star — What About Translation? Dubbing Vs
    Language | Technology | Business October/November 2010 Industry Focus: Visual Media Video killed the radio star — what about translation? Dubbing vs. subtitling Moving toward multimedia content Challenges of internet slang in game localization in China Operations infrastructure for real-time translations Who decides translation quality? Getting Started Guide: Translation 01 Cover #115.indd 1 9/22/10 8:42:59 AM 02-03 Ads #115.indd 2 9/22/10 8:44:38 AM UPCOMING EVENTS QJune 2011 QGran Hotel Princesa Sofia Q Barcelona, Spain QOctober 2011 QSanta Clara Convention Center QSanta Clara, California Sponsorship and exhibit information available on request. [email protected] • [email protected] www.localizationworld.com [email protected] 02-03 Ads #115.indd 3 9/22/10 8:44:39 AM on the web at www.multilingual.com Resources MultiLinHual #115 Volume 21 Issue 7 October/November 2010 Are you looking for more detailed information Editor-in-Chief, Publisher: Donna Parrish about products and services? Are you interested Managing Editor: Katie Botkin in more case studies and stories about product Proofreader: Jim Healey LPSOHPHQWDWLRQVDQGVSHFL¿FORFDOL]DWLRQSURMHFWV" News: Kendra Gray Our new white papers section at www.multilingual Production: Doug Jones, Darlene Dibble Cover Photo: Doug Jones .com/whitepapers can provide some answers for Webmaster: Aric Spence \RX+HUH\RXZLOO¿QGLQIRUPDWLRQIURPYDULRXV Technical Analyst: Curtis Booker technology and service leaders describing their Data Administrator: Cecilia Spence ODWHVW¿QGLQJVDQGRIIHULQJV
    [Show full text]
  • Miguel A. Jiménez-Crespo, Crowdsourcing and Online
    International Journal of Communication 11(2017), Book Review 3593–3596 1932–8036/2017BKR0009 Miguel A. Jiménez-Crespo, Crowdsourcing and Online Collaborative Translations: Expanding the Limits of Translation Studies, Amsterdam/Philadelphia: John Benjamins Publishing Company, 2017, 320 pp., $97.00 (hardcover). Reviewed by Linxin Liang Mingwu Xu Huazhong University of Science and Technology, China The role of translation as intercultural mediator lies in promoting mutual communication and understanding across cultural lines. Therefore, translation studies (TS) as an emerging academic discipline has attracted broader attention since the “sociological turn” of the late 1990s. A great number of publications have sprung up like mushrooms. As a part of the Benjamins Translation Library (BTL) series, Crowdsourcing and Online Collaborative Translations: Expanding the Limits of Translation Studies will capture the readers with an interest in getting an in-depth observation of crowdsourcing and collaborative translation phenomena. This book is a timely publication for the promising field of crowdsourcing and collaborative translation. Objective and Audiences The BTL aims to “stimulate research and training in Translation and Interpreting Studies” (p. ii). Under this tenet, this book attempts to provide “a comprehensive and complete crowdsourcing and collaborative translation phenomena from a TS lens and its main directions and current research trends” (p. 7) and then “enrich the existing body of knowledge and help foster new research” (p. 7). What deserves to be mentioned is that “this book covers from an interdisciplinary perspective the most significant areas in which crowdsourcing can have an impact on TS as a whole, and also on its different subdisciplines, such as technological, linguistic, cognitive, sociological, pedagogical, audiovisual, or industry-oriented approaches” (pp.
    [Show full text]
  • Translation in the Digital Age
    Translation in the Digital Age Translation is living through a period of revolutionary upheaval. The effects of digital technology and the internet on translation are continuous, widespread and profound. From automatic online translation services to the rise of crowd- sourced translation and the proliferation of translation apps for smartphones, the translation revolution is everywhere. The implications of this revolution for human languages, cultures and society are radical and far-reaching. In the information age that is the translation age, new ways of talking and thinking about translation which take full account of the dramatic changes in the digital sphere are urgently required. Michael Cronin examines the role of translation with regard to the debates around emerging digital technologies and analyses their social, cultural and political consequences, guiding readers through the beginnings of translation’s engagement with technology, and through to the key issues that exist today. With links to many areas of study, Translation in the Digital Age is a vital read for all students of translation studies. Michael Cronin is Professor of Translation Studies at Dublin City University. He is author of Translation Goes to the Movies (2008), Translation and Identity (2006) and Translation and Globalization (2003), all published by Routledge. New Perspectives in Translation Studies Series editor: Michael Cronin holds a Personal Chair in the Faculty of Humanities and Social Sciences at Dublin City University. The New Perspectives in Translation Studies series aims to address the changing needs in translation studies. The series features works by leading scholars in the field on emerging and up-to-date topics in the discipline.
    [Show full text]