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Echo Global Logistics SPECIAL REPORT THE FUTURE TECHNOLOGY OF SUPPLEMENT SPONSORED BY ECHO GLOBAL LOGISTICS Q&A WITH CHAIRMAN ECHO & CEO DOUG WAGGONER SPECIAL SUPPLEMENT LICENSED TO SERVE TOPP 1010 3PLS3PPL LOGISTICS SUPPLY CHAIN STATE ECHO WINS AGAIN!HIT THE BRAKES! THE VOTES ARE IN: 039-055_EchoSpotlight_0220.indd 39 February 2020 • Inbound Logistics 39 2/13/20 10:58 AM Technology at your fingertips, experts at your side. Online LTL shipping now easier than ever Cutting-edge, self-service portal Quote, book, ship, track, and pay faster than ever before Backed by intelligent pricing All load documents in one place Award-winning service and support Learn more by visiting www.echo.com/echoship Managed Transportation Intermodal ECHO.COM Truckload International Partial Truckload Small Parcel 800.354.7993 Less Than Truckload Specialized © 2019 Echo Global Logistics. All rights reserved. EchoSpotlight_0220.indd 40 2/12/20 11:37 AM EchoShip_IBL_Full-Page_8-26.indd 1 8/26/2019 3:13:10 PM [SPONSORED SUPPLEMENT] CONTENTS 2 7 READER’S CHOICE: 5 THINGS YOUR 3PL TOP TEN 3PL REP SHOULD BE EXCELLENCE AWARDS DOING FOR YOU Our audience has spoken. These To help select the best are the 3PLs that nabbed their transportation providers for votes and earned a spot on this any business, Sean Burke, Chief prestigious list. Commercial Officer, narrows down the top five services a 3PL rep 4 should perform. THE FUTURE OF LOGISTICS 8 TECHNOLOGY SPECIAL THE TOP 100 3PLS A Q&A with Echo Chairman and 3PL EDITION CEO Doug Waggoner looks at the Inbound Logistics’ annual directory future of logistics technology and highlights the best and brightest what Echo Global Logistics brings 3PL service providers. to the table for shippers and carriers. 10 3PL POWER 6 Whether brand new, solidly up and 5 REASONS OUTSOURCING running, or decades old, shipper- TRANSPORTATION 3PL partnerships thrive on open MANAGEMENT WILL communications, flexibility, and trust. IMPROVE YOUR LOGISTICS OPERATION Mike Mobley, Senior Vice President 12 of Operations, discusses how DIGITAL JOURNAL outsourcing to a qualified third- RESPONSES party logistics provider helps keep companies moving in the right Doug Waggoner addresses the direction evolving role of supply chain technology in meeting customer expectations. February 2020 • Inbound Logistics 41 039-055_EchoSpotlight_0220.indd 41 2/13/20 10:58 AM 3PLS [SPONSORED SUPPLEMENT]INBOUND LOGISTICS ANDHE T 3PLS WINNERS ARE: 1 ECHO GLOBAL LOGISTICS 2 TRANSPLACE EXCELLENCE AWARDS 3 HUB GROUP OUR AUDIENCE HAS STAMPED IT LICENSE-PLATE OFFICIAL: THESE TOP-TIER THIRD-PARTY LOGISTICS PROVIDERS DESERVE 4 ACCOLADES AND THE DISTINCTION OF BEING A TOP 10 3PL. C.H. ROBINSON his year more than 18,000 ballots— signals and delivery deadlines. This applies an all-time high—were cast. The 3PLs to all verticals and links in the supply chain. 5 T KENCO garnering the most votes in our Readers’ Nearly all facets of the supply chain Choice Top 10 3PL Excellence Awards are represented in our survey, which drew survey received effusive praise, with responses from varied verticals—consumer voters listing the attributes that equate packaged goods, pharmaceutical, home 6 to excellence: attentiveness, reliability, appliances—and diverse job titles— WERNER flexibility, and ability to execute. from procurement to transportation Being able to execute is key when the management. (See About the Survey supply chain is dynamic and demanding. Respondents on the next page.) 7 By handling a portion or all of a company’s Voters include supply chain decision- (tie) transportation and logistics operations, 3PLs makers from well-known brands such as deliver the goods. Avon, Best Buy, Costco, Dow Chemical, DHL SUPPLY CHAIN General Mills, Google, Macy’s, Nestle, GLOBALTRANZ GETTING IT DONE Nike, Toyota, and Whirlpool. Says one voter of top spot holder Echo SERVICE REIGNS SUPREME Global Logistics, “Without them, I could 8 not get my job done.” With goods flowing Without question, shippers value SUNSET and supply chains humming, companies service—80% of respondents rate service TRANSPORTATION can turn their attention to what they as more important than price. This is do best—customer service, production, an increase from last year when 75% and profitability. indicated they prioritized service over 9 3PLs also help shippers manage price. Only 20% say price is their main (tie) information, along with their goods. consideration. Forty-four percent rate Our 3PL Perspectives report underscores poor customer service as the reason 3PL SEKO LOGISTICS a key value they bring—technological partnerships fail. PENSKE LOGISTICS expertise. They leverage technology to Year after year, the IL 3PL survey reveals manage shippers’ operations and deliver the key role customer service and execution efficiency-boosting insights, as well as play in shipper supply chains. The most provide IT solutions that customers can laudable providers offer innovation, 10 use in house. technology solutions, and the global R2 LOGISTICS Information management is crucial connections necessary to keep shipments when shippers can’t afford to miss demand moving. n 42 Inbound Logistics • February 2020 039-055_EchoSpotlight_0220.indd 42 2/13/20 10:58 AM [SPONSORED SUPPLEMENT] IN 3PLS ECHO GLOBAL LOGISTICS EXCELLENCE AWARDS IN THEIR OWN WORDS 1 Echo Global Logistics offers accountability and personalized customer service. CavClear WHY THEY WON: Echo combines service of choice and continue to for improvement in a truly Doug Waggoner Chairman & CEO and technology to create do what’s best for their consultative manner.” impressive, customized third- business,” he adds. Echo prioritizes ensuring party logistics solutions for Steven Judge, senior high-quality customer service each of its customers. manager at Newell Brands, and results. “Echo sets itself “At Echo, we put a praises the 3PL for providing apart by solving the complex premium on technology and accurate, reliable, and challenges that shippers and customer service in order profitable results. “Our carriers face in the market,” to meet the complex needs relationship with Echo began says Waggoner. “Whether of this highly competitive, with the goal of helping us that’s addressing a lack of CLIENT ROSTER: rapidly expanding industry,” simplify our transportation visibility into their supply • Archway says Doug Waggoner, management and has grown chain or providing more • Culligan International • Greenheck chairman and CEO. to include a deeper analysis robust, data-driven reporting, • Johnstone Supply “Our employees follow of our shipping operations,” the company ensures its • Monster Beverage • Stonecrop Technologies through on Echo’s promise he says. “Echo acts as a true customers have the tools and • Newell Brands to simplify transportation partner, always keeping reliable support they need • Taraca Pacific management, helping our our best interest in mind. to meet their transportation clients become a shipper They come to us with ideas management goals.” ABOUT THE SURVEY RESPONDENTS WHAT IS MORE IMPORTANT? Price FUNCTION SERVICES READERS BUY 20% Corporate management 34% Motor freight (TL/LTL) 82% Service Logistics/distribution 24% Third-party logistics (3PL), 80% contract logistics 77% Supply chain/purchasing/ supply management 19% Small package delivery, WHAT IS THE #1 REASON 3PL expedited freight, express services 72% Transportation management 12% RELATIONSHIPS FAIL? Warehousing and distribution 67% Operations 11% Supply chain technology, 44% software/systems 56% Poor customer service INDUSTRY Air freight 48% 22% Retail/e-commerce/wholesale 44% Rail, rail intermodal 46% Failed expectations Manufacturing 38% International shipping, freight forwarding 45% 11% Services 18% Ocean, ocean intermodal 38% Other Materials handling systems, 10% equipment, forklifts 35% ANNUAL TRANSPORT/ Cost LOGISTICS SPEND Site, port, or facility selection 29% 6% $10-$49 million 46% Fleet operations, More competitive options dedicated contract carriers 26% More than $50 million 23% 4% Transportation equipment 20% $1-$10 million 21% Cultural dissimilarities Packaging/labeling systems 10% 3% Less than $1 million 10% Loss of control February 2020 • Inbound Logistics 43 039-055_EchoSpotlight_0220.indd 43 2/13/20 10:58 AM [SPONSORED SUPPLEMENT] LEADER SHIP Conversations with the Captains of Industry The Future of Logistics Technology IL: What is Echo’s perspective on technology for logistics? At Echo, we believe in technology’s potential to simplify transportation management and continuously improve efficiency. That’s been our goal since we rolled out our technology 15 years ago. When we were founded in 2005, the industry was extremely fragmented. As an innovator, Echo has set ourselves apart by offering best-in-class technology to allow transparency and visibility for shippers. We’re constantly looking for ways to continue to disrupt the shipping world for shippers, carriers, and our employees. Today we continue to have technology at the core of everything we do. IL: What are the key benefits of Echo’s technologies? Echo’s technological advancements over the last 15 years enable us to serve shippers and carriers in new and better ways with improved productivity, predictive analytics, and enhanced freight visibility. Our multi-modal capabilities allow us to serve small and medium-sized businesses, as well as Fortune 500 Recently, Inbound Logistics shippers, across the U.S. In addition, our strong relationship with our carrier network provides reliable access to capacity to sat down with Doug Waggoner, serve our shippers’ needs. Chairman
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