Aug., 12 – 14, 2014

PROCEEDINGS OF 2014 ICOI THE INTERNATIONAL CONFERENCE ON ORGANIZATIONAL INNOVATION

Aug., 12 – 14, 2014

Editor in Chief Dr. Shieh, Chich-Jen Department of International Business Chang Jung Christian University, Taiwan, ROC

Editor Dr. Shang-Pao Yeh Department of Tourism, I-Shou University, Taiwan, ROC

Dr. Chou, Jyh-Rong Department of Creative Product Design, I-Shou University, Taiwan, ROC

Honorata G. Dimapilis Decision Sciences and Innovation Department De La Salle University, Philippines

T. Aria Auliandri Department of Faculty of Economics and Business, Airlangga University, Surabaya, Indonesia

HOSTED & ORGANIZED Institute of Sponsor: International Association of Organizational Innovations, USA De La Salle University, Ramon V. del Rosario College of Business, Manila, Philippines Airlangga University, Surabaya, Faculty of Economics and Business, Indonesia Chang Jung Christian University, Department of International Business, Taiwan National Kaohsiung First University of Science and Technology, Library and Information Center, Taiwan ROC Jasmine Publishions, Taiwan, ROC

Institute of Cosponsor: Huaqiao University, School of Economics and Finance, China Tunghai University, Department of Industrial Design, Taiwan ROC Swinburne University of Technology, Centre for Transformative Innovation, Au Nanjing Audit University, School of Economics, China International College of Suan Sunandha Rajabhat University, Thailand Southeastern Louisiana University, USA WELCOME TO THE INTERNATIONAL CONFERENCE ON ORGANIZATIONAL INNOVATION (ICOI) MANILA, PHILLIPPINES, 2014

MABUHAY!

On behalf of the International Association of Organizational Innovation, I welcome you to the 2014 The International Conference on Organizational Innovation. It is an honor and a pleasure for me to be in this great city of Manila and to interact with all of you distinguished scholars and business men & women at this conference! I look forward to exploring the city and the country of The Philippines.

The International Association of Organizational Innovation (IAOI) has made great progress this year! The main activities of the Association are hosting this conference and publishing The International Journal of Organizational Innovation. IAOI is in our ninth year. This is our eighth Annual Conference and our Journal Is now in its sixth year of publication!

Besides hosting this conference, I also serve as the Editor of the International Journal of Organizational Innovation, the journal sponsored by this Association. I encourage all of you to consider submitting the papers that you are presenting at this conference for publication in the journal. Another professional opportunity available to you is to serve as an Assistant Editor for the journal and review paper submissions to the journal. I will give detailed information on these opportunities in my presentation entitled "How to be an Author or Assistant Editor for the International Journal of Organizational Innovation", later in the conference. If you have any interest in serving either the Association or Journal, please attend this session. For those of you who have published in our Journal or serve as an Assistant Editor, Please come up and introduce yourself to me.

I give thanks to all of the people who worked very hard to organize this conference. I know the effort that they made in getting this conference together. I especially thank De La Salle University and Dr. Ma. Luisa C. Delayco, Dean of the Ramon V. del Rosario College of Business, for hosting this conference. I also thank my colleague and former student, Dr. Chich-Jen Shieh, for his hard work organizing this conference. Thanks also go to all of the people at IAOI and De La Salle University who have worked hard to make this conference a success!

I look forward to meeting you all and working with you over the next few days. Please take the opportunity to explore this exciting city and country. Maraming Salamat and enjoy the conference!

Dr. Frederick Dembowski, President, The International Association of Organizational Innovation

2014 ICOI ORGANIZATION LISTING Honorable Chairs Dr. Fred Dembowski President of International Association of Organizational Innovation , USA Dr. Ma. Luisa C. Dean of the Ramon V. del Rosario College of Business Delayco Dr. Muslish Anshori Dean of Faculty of Economics and Business, Airlangga University, Surabaya, Indonesia Conference Chairs Dr. Lee Yung-Lung President of Chang Jung Christian University. Taiwan Dr Alex Maritz Program Director, Master of Entrepreneurship & Innovation, SwinburneUniversdity of Technology, Australia Dr. Fernando Cardoso Founder and director of the Marketing Research Office de Sousa (GAIM) and the Portuguese Creativity and innovation Association (Apgico) Dr. Kenneth E. Lane Southeastern Louisiana University, USA Dr. Pei Yu Vice president of Nanjing Auditing University, Nanjing China Dr. Mohd Fauzi Mohd Director, Center of Entrepreneurship and SMEs Jani Development (UKM-CESMED),University Kebangsaan Malaysia, Malaysia Dr. Hu Ridong Dean of School of Economics and Finance, HuaQiao University, China Dr. Szu-Yuan Sun Director of Library and Information Center, National Kaohsiung First University of Science & Technology, Taiwan Dr. Jen-Son Cheng Dean of College of Management, Asia University Taiwan Dr. Hsing-Chau Tseng Dean of college of Management at Chang Jung Christian University, Taiwan, R.O.C Dr. Indrianawati Vice Dean of Faculty of Financial and HRD, Airlangga Usman University, Surabaya, Indonesia Dr. Brian C. Gozun Professor in the Ramon V. del Rosario College of Business at De La Salle University (DLSU) Manila, Philippines Prof. Jenn-Yang Lin Professor in Far East University, Taiwan, R.O.C Dr. Sri Gunawan Department Head of Faculty of Economics and Business, Airlangga University, Surabaya, Indonesia Dr. Ing.Barbara DIEM Department Mechanical, Nuclear, Aviation, and Cimatti Metallurgical Engineering University of Bologna, Italy Dr. Denis S. Ushakov Suan Sunandha Rajabhat University, Bangkok, Thailand Dr. Andy Klein American University of Sharjah, UAE. Dr. Oleg V. Lokota Vice Rector of South Russia branch of Russia academy for national economy and public administration, head of Department of International Economy, Russia Dr. Tomáš Tichý Professor in VSB-Technical University Ostrava, Czech Republic. Dr. Shih Wen Hsiao Department of Industrial Design at the National Cheng Kung University, Taiwan, Dr. Marius Potgieter, Tshwane University of Technology, South Africa Dr. Matos Eloiza Universidade Tecnológica Federal do Paraná - UTFPR Conference Co-Chairs Dr. Pawan. K. Dhiman Sant Longowal Institute of Engineering & Technology, India Dr. Chih Yuan Huang Kao Yuan University, Taiwan Dr. Anton de Waal Senior Lecturer in Innovation and Entrepreneurship ,New Zealand Dr. Shang-Pao Yeh Dean of office of student affairs, I-Shou University, Taiwan Dr. Chen,Chi-Min Department of Information Application, Aletheia University, Taiwan, R.O.C Dr. Chou, Jyh-Rong Professor in I-Shou University, Taiwan Dr. Nasser Alomaim Riyadh College of Technology, Kingdom of Saudi Arabia Dr. Sergey Ivanov University of the District of Columbia,USA Dr. Wei, Hsin-Fang Department of International Business, Chang Jung Christian University. Taiwan ROC Conference Executor Director Dr. Shieh, Chich-Jen Department of International Business, Chang Jung Christian University. Taiwan ROC Ms. Honorata G. Decision Sciences and Innovation (DSI) Dept. Dimapilis Ramon V. del Rosario College of Business De La Salle University, Manila , Philippines T. Aria Auliandri Department of Faculty of Economics and Business, Airlangga University, Surabaya, Indonesia Program Chairs Prof. Harvey T. Ong Decision Sciences and Innovation (DSI) Dept. Ramon V. del Rosario College of Business De La Salle University, Manila , Philippines Dr. Emilina D. Sarreal Decision Sciences and Innovation (DSI) Dept. Ramon V. del Rosario College of Business De La Salle University, Manila , Philippines Dr. Madeline Berma Faculty of Economics and Business University Kebangsaan Malaysia, Malaysia Dr. Prof. Datin. Chairperson of Economics and Business Shamshubaridah University Kebangsaan Malaysia, Malaysia Ramlee Mr. Velu Perumal President of the Association of Creativity Innovation and Design Malaysia (ACRIDEM). Dr. Ying-Jye Lee Department Head of Cultural Development, National Kaohsiung University of Applied Sciences. Taiwan Dr. Luke Hsiao Department of Public Policy and Management, I-Shou University, Taiwan Dr. Hong-Cheng Liu Department of Public Policy and Management, I-Shou University, Taiwan R.O.C Dr. Chin-Huang Lin Chung Hua University, Taiwan, R.O.C Executive Secretaries Prof. Wen-Hwa Cheng Department of Multimedia Design, National Formosa University. Taiwan Dr. Chi-Hung Lo Department of Industrial Design, Tunghai University, Taiwan Dr. Cheng, Yi Chung Department of International Business Tainan University of Technology, Taiwan Dr. Shu-Han Jiang Department of International Business, Chung Yung Christian University Prof. Kai-Ping Huang School of Management, University of Technology, Australia Dr. I-Ying Chang Department of Tourism and MICE Management Chung Hua University, Taiwan, R.O.C. Dr. Wan-Yu Chang Department of Tourism Industry Management, Taiwan ShoufuUniversity, Taiwan, R.O.C. Paper reviewers Dr. Wu, Yi-Te Department Head of Marketing and Logistics Management, Hsing Kuo University of Management Dr. Li-Shan Chen Department of Information Management Fortune Institute of Technology, Taiwan Dr. Jui-Fang Chang National Kaohsiung University of Applied Sciences, Taiwan Dr. Yu-Jia Hu Department of Marketing and Distribution Management Fortune Institute of Technology, Taiwan

2014 The International Conference on Organizational Innovation Agenda

DATE：Aug, 12 2014, Tuesday LOCATION：De La Salle University, Manila, Philippines TIME ACTIVITY PLACE 08：30－09：00 REGISTRATION Conference Host : Ms. Honorata G. Dimapilis

Conference Grand Opening Speech : 1. Prof. Dr. Frederick Dembowski, President of International Association of Organizational Innovation. USA 2. Prof. Dr. Ma. Luisa C. Delayc, Dean of the Ramon V. del Rosario College of Business

Honored VIP Speech : 1. Prof. Dr. Muslich Anshori, Dean of Faculty of Economics Natividad and Business, Airlangga University. Indonesia Fajardo-Rosario 09：00－10：00 2. Dr. Sri Gunawan, Head of Department Management, Gonzales Faculty of Economics and business, Airlangga Auditorium university, Surabaya Indonesia. 3. Dr. Fernando Cardoso de Sousa, Director of Portuguese Creativity and innovation Association (Apgico). 4. Dr. Alex Maritz: Swinburne University of Technology, Australia 5. Dr. Tomáš Tichý, VŠB-TU Ostrava, Czech Republic 6. Mr. Velu Perumal, University Putra Malaysia, Malaysia 7. Dr. Szu-Yuan Sun, National Kaohsiung First University of Science, Taiwan, ROC 8. Dr. Chih Yuan Huang, Kao Yuan University, Taiwan, ROC 10：00－10：30 Tea Time and Academic Exchange Keynote Presentation (1) Speaker：Dr. Sydney Engelberg 10：30－11：00 Topic: Decision-Making, Innovation and Organizational Change: A New Paradigm Natividad Keynote Presentation (2) Fajardo-Rosario 11：00－11：30 Speaker：Dr. Harold G. Kaufman Gonzales Topic: Innovations in Human Capital Management Auditorium Keynote Presentation (3) Speaker：Dr. Sergey Ivanov 11：30－12：30 Topic: Necessary Conditions for Innovation in Organizations and Societies Henry Sy, Sr. 12：30－13：30 Lunch Hall, 4th floor DATE：Aug, 12 2014, Tuesday LOCATION：Yuchengco Seminar Room, Y507 De La Salle University, Manila, Philippines Time Topic of Seminar Country/Region Chair：Dr. Alex Maritz, Swinburne University

of Technology, Australia Rahmat Heru Setianto 1. 14R-A58: Houseprices and bank lending in Indonesia Indonesia 2. 14R-A35: The Impact of Learning Culture and Andreas Budihardjo, Session Commitment on the Corporate Performance Indonesia 1.1 13：30 3. 14R-A81:Analysis and Forecasting of Bankruptcy ｜ Potential Using Multiple Discriminant Analysis and Norita Double Moving Average on PT. Bakrie Telecom, Tbk Indonesia 14：50 Year 2013.

4. 14R-A87:The influence Analysis of CAR, OER and LDR to ROA using Panel Data Regression Model Irni Yunita (Case Study on Commercial Banks listed on the Indonesia Indonesia Stock Exchange Period 2008-2011) 5. 14R-122: Senior Entrepreneurship: Active Ageing and Alex Maritz Extending Working Lives Australia 14：50 ｜ Tea Time 15：00 Chair：Dr. Tri Siwi Agustina, Airlangga

University, Indonesia 1. 14R-A08: Students’ Entrepreneural Intention in Dyah Sawitri Indonesia Indonesia Session 2. 14R-A54: Innovative Female Entrepreneur: Intellectual Mustika Amalia 1.2 Capital Based Family Business in the Digital Era Wardaty ,Indonesia 15：10 Journal Human Resources ｜ 3. 14R-A75: Assessing Entrepreneurial Attitude Among Jenny Lukito 16：30 Undergraduates Setiawan Indonesia 4.14R-132: Identifying Sustainable Manufacturing Eppie Clark, Strategy Infrastructural Decisions under Firm Size Influence Using a Hybrid Approach Philippines 5. 14R-A71: An Overview of Innovative Behavior and Tri Siwi Agustina, Entrepreneurial Success of Chinese Women Traders in Indonesia Surabaya Henry Sy, Sr. Hall, 18：00 Welcoming Dinner 4th floor

DATE：Aug, 12 2014, Tuesday LOCATION：Yuchengco Seminar Room, Y508 De La Salle University, Manila, Philippines Time Topic of Seminar Country/Region Chair：Dr. Tomáš Tichý, VŠB-TU Ostrava

Czech Republic Paskah Ika 1. 14R-A04: Application of Linear Programming in Products Nugroho Combination Planning to Maximize Profit Indonesia 2. 14R-A11: SWOT Analysis and Ife Efe Matriks of the Small Session Amalia, Indonesia Loans in Bri Ciputat and Mandiri Sharia Bank Ciputat 2.1 13：30 3. 14R-A13: Analysis of Corporate Social Responsibility, Mutamimah ｜ Foreign Ownership and Stock Return Indonesia Benedicta 14：50 4. 14R-A22: Analysis of Different Interests in Family Financial Evienia P Planning in Greater Jakarta Indonesia 5. 14R-A80: Relationship between Macroeconomic Factors and Purwanto Stock Price Position Oo Real Estate and Property Companies Indonesia at IDX Period 2010 – 2013 6. 14R-098: Comparison of Market Risk Models With Respect Tomáš Tichý, to Suggested Changes of Basel Accord Czech Republic 14：50 ｜ Tea Time 15：00 Chair：Dr. Fitri Ismiyanti , Airlangga University,

Indonesia Luluk 1. 14R-A33: The Influence of Corporate Governance toward Financial Risk Disclosure Muhimatul Ifada Indonesia 2. 14R-A45: The Effect of Net Income and Cash Flow Total to Session the Company Value, in the Property and Real Estate Aneu Kuraesin RS 2.2 Company Listed on the Indonesia Stock Exchange during the Indonesia 15：10 Period 2008-2011 3. 14R-A49:Different Analysis of Mutual Fund Proportions In ｜ Okta Sindhu 16：30 Bond Investments Before And After The Income Tax Rate Increase In Interest Bonds of Mutual Fund Investments In Hartadinata

Mutual Funds Company Listed In The Otoritas Jasa Indonesia

Keuangan Period of 2009-2012 4. 14R-A63: Capital Market Co-integration in Five ASEAN I Made Surya Negara Sudirman, Countries Pre and Post of the Global Financial Crises Indonesia 5.14R-A52: Political Risk Indicators and the Effect of Foreign Fitri Ismiyanti Direct Investment in Indonesia Indonesia

Henry Sy, Sr. 18：00 Welcoming Dinner Hall, 4th floor DATE：Aug, 12 2014, Tuesday LOCATION：Yuchengco Seminar Room, Y509 De La Salle University, Manila, Philippines Time Topic of Seminar Country/Region Chair：Dr. Fernando Cardoso de Sousa, The Portuguese Association for Creativity and Innovation, Portugal Aris 1. 14R-A82: Application of Freedom of Contract Principle Armuninggar Agreement in Indonesia Business Environment Indonesia Session 2. 14R-A73: An Analysis of the Efforts to Achieve Green Hotel Tuwanku Aria 3.1 Management Standard by Using the Analytical Hierarchy Auliandri 13：30 Process Methods at Majapahit Hotel Surabaya Indonesia ｜ 3. 14R-A85: Entrepreneurial Intention among Undergraduate Jovi Sulistiawan Students: Theory of Planned Behavior Perspectives and the 14：50 Indonesia Role of Personality Intan Astriyana 4. 14R-A92: The Antecedence of Entrepreneurial Achievement Febrica Indonesia Fernando 5. 14R-061: Using Creative Problem Solving (Cps) To Improve Cardoso de Efficiency in A Non-Profit Organization Sousa, Portugal 14：50 ｜ Tea Time 15：00 Chair：Dr. Dwi Ratmawati , Airlangga University,

Indonesia Purnamie 1. 14R-A01: Human Resources Management Strategy as an Titisari Effort to Improve Innovation in Organizations Indonesia

2. 14R-A02: Independent People Empowerment National Marno Nugroho, Session Program (Pnpm Mandiri) As A Model of Poverty Alleviation 3.2 (A Study on Strategic Human Resource Empowerment) Indonesia 15：10 3. 14R-A16: Dominant Factor Affecting Marketing Employee Astadi Pangarso, ｜ Discipline in Publishing Company Indonesia 16：30 4. 14R-126: On Fuzzy-ANP Approach in Developing Lanndon Sustainable Manufacturing Strategy Structural Decisions Ocampo under Firm Size Influence Philippines 5. 14R-A19: The Role of Safety Knowledge and Safety Dwi Ratmawati, Motivation as Intervening Variable on the Influence of Safety Indonesia Climate to Safety Performance. Study on Operational Employees of Production Department in “PT Dok Shipyard” Surabaya Henry Sy, Sr. 18：00 Welcoming Dinner Hall, 4th floor

DATE：Aug, 12 2014, Tuesday LOCATION：Yuchengco Seminar Room, Y408 De La Salle University, Manila, Philippines Time Topic of Seminar Country/Region Chair：Dr. Frederick Dembowski, President of International Association of Organizational Innovation, USA 1. 14R-A29: Quality Assurance Implementation in Higher Rorim Panday, Education to Strengthen the Innovation Strategy in Indonesia Facing Globalization: A Case Study Session 2. 14R-A30: Elderly Empowerment through local 4.1 potential based Onislamic Boarding School (A Study at Nurus Sa’adah 13：30 the AlMahalli Elderly Islamic Boarding School, Indonesia ｜ Yogyakarta Indonesia) 14：50 3. 14R-A91: The Study of Work Quality with Affirmative Amaliyah Policy, Organizational Culture, LMX and Diversity as Antecedent Variables Indonesia 4. 14R-A72: International, Industri Diversification and Windijarto Value of the Manufacture Firm in Indonesian Stock Exchange Indonesia Puput Tri Komalasari 5. 14R-A77: Herding Behavior in Indonesia Indonesia 14：50 ｜ Tea Time 15：00 Chair：Dr. Frederick Dembowski, President of International Association of Organizational Innovation, USA 1, 14R-A46: Identified Income Smoothing Factors Drivers Dista Amalia Arifah on Indonesian Manufactures Companies Indonesia Session 2. 14R-A50: Women Spectator Consumption on Football Radityo Handrito , 4.2 Matches: Aremanita of Malang City Indonesia 15：00 3. 14R-A56: Experimental Study: Analysis Relationships Sri Hartini ｜ Retail Type, Brand Name and Product Quality with Indonesia 16：30 Gender and Product involvement as a moderator variable 4. 14R-A65: The Role of Individualism of Indonesian Dien Mardhiyah Consumers in Online Negative Word-Of-Mouth Indonesia 5. 14R-A42: The Effect of Customer Enduring Travel Masmira Kurniawati Involvement on Destination Brand Equity of KOTA Indonesia BATU Henry Sy, Sr. Hall, 4th 18：00 Welcoming Dinner floor

DATE：Aug, 12 2014, Tuesday LOCATION：Yuchengco Seminar Room, Y409 De La Salle University, Manila, Philippines Time Topic of Seminar Country/Region Chair：Dr. Sergey Ivanov, University of the

District of Columbia, USA 1. 14R-048: Language Learning for Fun: Scaffolding Kuei-Chiu Chang Strategies for the Elder People Taiwan Session 2. 14R-A40: The Influence of Critical Success Factor of 5.1 Hesti Maheswari Quality Management to Total Quality Management 13：30 Proliferation Indonesia ｜ 3. 14R-A48: The Logistic System and Concept of Puspandam Katias, 14：50 Archipelago Logistics in Indonesia Indonesia 4. 14R-A78: Efficiency Improvement in Drugs Inventory Yetty Dwi Lestari Management Indonesia 5. 14R-033: Associations: A Hidden Side of All Sergey Ivanov, USA Organizations 14：50 ｜ Tea Time 15：00 Chair：Dr. Sony Kusumasondjaja , Airlangga

University, Indonesia Theda Renanita 1. 14R-A14: Why She Travels? Indonesia 2. 14R-080: Determining the Factors that influence most Anthony Paul C. the Filipino Purchasing Behavior towards High-end Villamor, Philippines Session Electronic Products 5.2 3. 14R-A69: Kangean New Exclusively International Erisa Adestya 15：10 Transit Airport with Mini Indonesian Concept as a Indonesia ｜ Solution of Irregularity Indonesian Air Transport and 16：30 Improve Hospitality and Tourism Management 4. 14R-A70: Business Success in terms of the Spirit of Entrepreneurship and Creativity (Survey on the Raeni Dwi Santy Craftsmen of Angklung Souvenir and Angklung in Saung Angklung Udjo Neighborhood Bandung West Indonesia Java) 5. 14R-A74: Consumer Dissatisfaction, Altruism and Sony Kusumasondjaja, Online Complaining Behavior in Twitter: The Roles of Indonesia Severity and Service Types Henry Sy, Sr. Hall, 4th 18：00 Welcoming Dinner floor

DATE：Aug, 12 2014, Tuesday LOCATION：Br. Andrew Gonzales Building, A1403 De La Salle University, Manila, Philippines Time Topic of Seminar Country/Region Chair：Dr. Sydney Engelberg Hebrew University

Jerusale, Israel 1. 14R-097: The Impact of Corporate Governance on Firm Habib Performance on stock price Among Publicly Listed Mohammadpoor, Companies in the Philippines 2009 to 2011 Iran Session 2. 14R-A27: The Effects of Potential and Realized Absorptive Badri Munir 6.1 Capacity on Suppliers’ Performance: The Moderating Effect Sukoco 13：30 of Empowerment Climate Indonesia ｜ 3. 14R-A60: The Influence of Foreign Institutional Ownership Muhammad Madyan 14：50 and Domestic Institutional Ownership to Stock Market Liquidity (Study in Manufacturing Industry Listed in Indonesia

Indonesia Stock Exchange) 4. 14R-A51: The Role of People’s Business Credit in Improving Musran Munizu Micro and Small Enterprises (MSEs) Performance in Makassar, Indonesia Indonesia 5. 14R-A67: Historical Performance and characteristic of Wisudanto Mutual Fund Indonesia 14：50 ｜ Tea Time 15：00 Chair：Dr. Indrianawati , Airlangga University,

Indonesia Y. Lilik 1. 14R-A17: Entrepreneurship Theory Rudianto Indonesia Session 2. 14R-085: Descriptive Analysis of the Attitude, Behavior, and Carla Melissa A. 6.2 Satisfaction of the Professors of the Ust Faculty of Pharmacy Garcia, 15：10 towards Work Philippines 3. 14R-A18: Tranformational Leadership and Task ｜ Praptini Yulianti ： Performance: The Mediating Role of Psychological 16 30 Indonesia Empowerment 4. 14R-A10: A Comparison Study on the Potential and Problems Isti Fadah of Small and Large Scale Processed Coffee Businesses in Jember Regency Indonesia 5. 14R-A84: Investigation of Factors that Affect Customers Do Indrianawati Not Re-Purchase the Original Product Component with Root Indonesia Couse Analysis Henry Sy, Sr. 18：00 Welcoming Dinner Hall, 4th floor

DATE：Aug, 12 2014, Tuesday LOCATION：Br. Andrew Gonzales Building, A703 De La Salle University, Manila, Philippines Time Topic of Seminar Country/Region Chair：Dr. Harold G. Kaufman, NYU Polytechnic

School of Engineering, USA 1.14R-101: Study on the Interdisciplinary Performance and Chung-Ting Hsu Session Exhibition Design Incorporating Folk Imagery Taiwan 7.1 2. 14R-092: Operational Factors Influencing the Elders’ Use of Shen Yu-Che, 13：30 Multi-media Kiosk Interfaces Taiwan ｜ 3. 14R-090: A Study of Customized Shoe Last Design for Bo-Xin Huang, 14：50 Patients with Diabetes, Taiwan

4. 14R-094: Preferred bicycle type for young user’s analysis by Bing-Hsuan Wu, AHP Taiwan 5. 14R-091: Customized Product Development Process - Design Zi-Lin Zhan, of Circumaural Headphones as an Example Taiwan 14：50 ｜ Tea Time 15：00 Chair：Hermawanto , Airlangga University,

Indonesia 1. 14R-046: Impact of Organized Retailing on Unorganized C. Natarajan, Small Traders in Salem District: An Empirical Study India 2. 14R-A21: Greening Management Practices, Process & Hamonangan Session Product as the Antecedents of Green Firm Performance Siallagan, 7.2 Empirical Evidences from LSE (Large Scale Enterprises) in Indonesia 15：10 Indonesia ｜ 3. 14R-A36: SWOT analysis on global competitiveness of Mutia Tri Satya, 16：30 Industrial Center of Chips in West Java Indonesia Indonesia Baling 4. 14R-A79: The Role of Competence and Supply Chain Kustriyono Integration in Operational Performance Indonesia 5. 14R-A76: Managing the Innovative Organization: The Hermawanto trategy-Structure- System- Culture- Style Equifinality-Based Indonesia Fit Configuration Henry Sy, Sr. 18：00 Welcoming Dinner Hall, 4th floor

DATE：Aug, 12 2014, Tuesday LOCATION：Br. Andrew Gonzales Building. A1703 De La Salle University, Manila, Philippines Time Topic of Seminar Country/Region Chair：Dr. K.K. Rajendran, Bharathidasan

University, South India Gancar C 1.14R-A09: Marketing of Science: Exploration the Long Term Premananto Effect of Innovative Teaching Learning Indonesia Session 8.1 2.14R-A26: Usage of It Services In Higher Education John Tampil Purba 13：30 Management for Innovation Strategy: A Case Study Indonesia ｜ 3.14R-A64:Inter-generational Conflict within a Small Scale Andiana Rosid 14：50 Rice Milling Family Firm (A Case Study) Indonesia 4. 14R-A88: Effect of Promotion Mix to Purchasing J.E.Sutanto Decisions (A Case Study in consumer Agung Samudra Indonesia Abadi) 5.14R-081: Interpersonal Orientation and Stress Management K.K. Rajendran, of Higher Secondary Students South India 14：50 ｜ Tea Time 15：00 Chair：Dr. Masmira Kurniawati, Airlangga

University, Indonesia 1. 14R-052: Communication as Mechanism against Crisis: A Marvin S. Daguplo Semiotic Approach on What Managers - Should Learn From Habermas Theory of Communicative Action Philippines 2. 14R-083: Job Satisfaction and Life Satisfaction among B.T. K.K. Rajendran, Session Assistant Teachers South India 8.2 3.14R-A62: The Analysis of Reward, Human Resources Quality, 15：10 Working Environment, Commitment, and Employees’ Prijati ｜ Performance of the Technical Services Unit (TSU) of Methal, Indonesia 16：30 Food – Beverage & Packaging Industries in East Java Province 4. 14R-A93: Effect of Brand Image, Quality Service and J.E Sutanto Customer Satisfaction to Customer Loyalty PC Master Indonesia (Case Study of Computer Distributors of Brand Dell In Surabaya) 5. 14R-A89: The Management of Non Government Organization Program for Poor Children with Special Hadiati, Indonesia Needs. Case Study of Peduli Kasih Anak Berkebutuhan Khusus in Surabaya Henry Sy, Sr. Hall, 18：00 Welcoming Dinner 4th floor

78 2014 International Conference of Organizational Innovation (2014 ICOI)

Marketing of Science: Exploration The Long Term Effect of Innovative Teaching Learning

Gancar C Premananto Magister of Science in Management – Airlangga University, Indonesia Email:[email protected]

Abstract: Science is also a type of product that should be created, communicated and delivered to student as customer. It reported from previous journal the effectiveness of innovative teaching learning to get more attention and increase performance of student. But there still enigma about the long term effect of it. This qualitative research tried to explore the affect of innovative teaching learning as a way to marketing science. The results shows that it has effect for alumni, they memorized it as a positive memory in their study. The alumni will remember the course and the lecturer, that it will be important to create long term relationship.

MARKETING OF SCIENCE: EXPLORATION THE LONG TERM EFFECT OF INNOVATIVE TEACHING LEARNING

Gancar C Premananto (Magister of Science in Management – Airlangga University, Indonesia)

Introduction

Innovative teaching method is one of the demands of the teaching and learning process, especially in higher education. Science presented in order to effectively observed, studied, understood and practiced later, takes the form of innovative teaching. A dull teaching methods will cause the learners to experience demotivation for gaining knowledge.

Studies related to positive effect of giving experience that exceeds the traditional learning process was done by Gentry et al. (2007), which compares students’ perceptions of traditional schools and schools that give experience. The study shows that a school that offers more experience is more positively perceived rather than the traditional-classical one. This was especially true on the talented students. Gentry et al. (2007) hereafter assured that giving more experience to the students would make the students have a higher interest in learning. This, in turn would then lower the drop-out rate among students.

Teaching is essentially also a form of marketing activities, considering the large scope of marketing and the product being marketed. Product in marketing is everything offered by one party to satisfy the needs and desires of the others. And one type of it is ideas and information (Kotler and Keller, 2012, pp. 28-29). Science is a product in form of ideas and information, which are offered by the college faculty to his students. Thus, teaching science can be regarded as marketing a service product.

Furthermore, it is stated by Kotler and Keller (2012, p 378) that the service is a series of activities or performances offered one party to another that is basically intangible and does not produce ownership of any goods, but in the production process it can require products that are physically tangible. From this description it is clear that universities are also included in the service industry. It has the characteristics of the service industry; intangibility, inseparability, variability and perishability.

By making the science teaching as a marketing activity, then the application of marketing theories and concepts is a must. Lecturers as marketers must be aware of who the target markets are and then covering the products according to their needs and wants.

Higher education, such as the Department of Management, Faculty of Economics and Business (FEB), Airlangga University, is one of the educational institutions that realizes the importance of innovative teaching. For several times, activities such as workshops and teaching grant were held to make the lecturers can provide a varied and adjusted teaching methods to their target audience.

In 2007, the Department of Management conducted workshop and teaching grant activity for several times. It is stimulation and formation of an excellent academic atmosphere. Considering Botkin et al. (1979), stated that it takes an innovative behavior to develop innovative learning in college. Some of the motivating activities have produced several courses that use this innovative learning process. Some examples are Entrepreneurship course and Integrated Marketing Communication course that use practice and role playing; Organizational Behavior course which applies advocacy method; Operational Management course which applies Unit teaching methods, etc.

In this 2014, students who had experienced innovative learning that had graduated and become alumni. It is then important and interesting to see the long term effects of these innovative teaching methods. Considering for this while, based on previous research, the concern of observing effects of innovative learning method is only with the short-term indicators condition, namely the issue of grade and graduation rates in that particular course. Is learning has long-term benefits, making the existence of memories stored in the memory of the alumni? Theoretically, something can fit in long-term memory of the consumer if it has something different, unique and captivating (Hawkins and Mothersbaugh, 2012). A study on the alumni’s opinion is of course also

2 very necessary for the institution as a form of evaluation of the planning and implementation of the management program of educational institutions.

In the absence of external factors, such as the absence of teaching grant, are the lecturers in the Department of Management still eager to develop innovative teaching and learning process? If innovative learning is beneficial, then why are there still traditional learning (classical teaching). What causes the lectures to implement that learning activity; is there any relevance to innovativeness as an internal factor? It was given the research conducted by Hui and Wan (2004) which showed the influence of the nature of innovativeness that affects internet use.

Furthermore, are there any different learning processes for different levels of education, although for subjects having relatively similar name? Innovative learning requires more effort and time and maybe even higher costs than conventional learning. With the growing number of students in the FEB-Airlangga University, is there still a passion to provide innovative learning?

Such matters become issues of which the answers are sought for through a series of qualitative research.

Statement of Problems

With many supports on the innovative learning process upon the learning indicators in short term, it is necessary to study the long term impacts of learning innovation. Do the students who have passed a course for a long time still remember the course material in that innovative course? What are some things that remain fresh in their minds, with regard to the innovative learning process?

From the point of view of the lecturer it is also necessary to conduct researches, whether innovative learning process is still conducted, given the effort, energy and expense are higher compared with traditional learning? If it was still conducted, is it due to the nature innovativeness of the teachers?

To understand what is in the alumni and faculties’ thoughts, it is necessary to conduct qualitative research to answer it.

MARKETING CONCEPT AND EDUCATION

Based on Kotler and Keller (2012) Marketing in social definition is a social process that makes individuals/groups obtain what they need and want through creating, offering, and freely exchanges the values of products and services with other parties. The world of education is essentially associated with marketing; that is making students gain knowledge through an exchange process.

Furthermore, stated by Kotler and Keller (2012), Marketing Management is the art and science of determining the target market to getting, keeping and growing customers through the process of creation, delivery and communication of (4P) superior values for the customers. In the learning process, teachers also need to know who their students are in order to provide effective teaching and learning process.

Products that become the object of marketing are anything that can be offered to satisfy the need and want. Product can be in form of physical goods, services, experiences, events, persons, places, properties, organization, information, and ideas. Education is related to marketing of information and idea products, given the teacher delivering his knowledge and ideas to the students, and therefore should know who the students are, given the learners also have levels. But educational management in general can be included in the services marketing. Stated by Kotler and Keller (2006, p 372) that service is a series of activities or views offered one party to another that is essentially invisible and does not produce any goods ownership, but in the production process can greatly need products that are physically visible. From this description it is clear that universities are also included in the service industry. It has the characteristics of the service industry; intangibility, inseparability, variability and perishability.

INNOVATIVE TEACHING METHODS

Learning at classroom basically requires the application of marketing management considering that science should be marketed to students. Because of that, the delivery of science should follow the rules of marketing, including knowing the intended target market segments and designing appropriate mixed marketing.

Chickering and Gamson (in Guskin, 1994) stated that to learn effectively, teachers need:

 to create a situation where students will contact to each other  to make the students working together  to create active learning  immediacy in giving feedback  to provide time limits  to communicate what is expected  to appreciate the different talent and way of learning of the students

However, if the learning process is done in monotone, then learning becomes no longer effective. Similar to the reason of creating new products, teachers must be able to produce innovative bidding process so that the material being taught is acceptable.

Innovative learning can simply be expressed as an activity that has not been used by many parties (Philips, 1981, in Miller et al 2001). Innovative learning is the opposite of the traditional learning which makes the students passively listening to the teacher delivering the material. Another name of this traditional learning method is "chalk and talk" method. Students learn by remembering and not understanding (Damodharan and Rengarajan, 2007).

Miller then obtained results of research that there are 21 innovative learning activities that then can be grouped into six main groups, both performed well in the classroom and outside the classroom.

The impact of an innovative learning showed positive results. Some researches (Gentry et al., 2007; Maher and Hughner, 2005) shows the short-term effects of innovative learning for their students. Innovative learning is considered giving more experiences and providing a challenge for the students which can make them interested with the material presented. Table 1, will describe the different of traditional/instruction paradigm and modern/learning paradigm.

Table 1. Traditional vs Learning Paradigm The Instruction Paradigm The Learning Paradigm Mission and Purposes Provide/deliver instruction Produce learning Transfer knowledgefrom faculty to Elicit student discovery and construction students of knowledge Offer courses and programs Create powerful learning environments Improve the quality of instruction Improve the quality of learning Achieve access for diverse students Achieve success for diverse students

Criteria for Success Inputs, resources Learning and student-success outcomes Quality of entering students Quality of exiting students Curriculum development, expansion Learning technologies development, expansion Quantity and quality of resources Quantity and quality of outcomes Enrollment, revenue growth Aggregate learning growth, efficiency Quality of faculty, instruction Quality of students, learning Teaching/Learning Structures Atomistic; parts prior to whole Holistic; whole prior to parts Time held constant, learning varies Learning held constat, time varies 50 menit lecture, 3-unit course Learning environments Classes start/end at same time Environment ready when student is One teacher, one classroom Whatever learning experience works Independent disciplines, departments Cross discipline/department collaboration Covering material Specific learning result End-of-course assessment Pre/during/post assessments Grading within classes by instructors External evaluations of learning Private assessment Public assessment Degree equals accumulated credit Degree equals demonstrated knowledge hours and skills Learning Theory Knowledge exists ‘out there’ Knowledge exists in each person’s mind and is shaped by individual experiences Knowledge comes in ‘chunks’ and ‘bits’ Knowledge is constructed, created, and delivered by instructors ‘gotten’ Learning is cumulative and linear Learnign is nesting and interacting of frameworks Fits the storehouse of knowledge Fits learning how to ride a bicycle metaphor metaphor Learning is student centered and Learning is teacher centered and controlled controlled ‘Live’ teacher, ‘live’ student required ‘Active’ learner is required, but not ‘live’ teacher The classroom and learning are Learning environments and learning are competitive and individualistic cooperative, collaborative, and Talent and ability are rare. supportive. Talent and ability are abundant Nature of Roles Faculty are primarily lecturers Faculty are primarily designers of learning methods and environments Faculty and students act Faculty and students work in teams with independently and in isolation each other and other staff Teacher clasify and sort students Teachers develop every student’s competencies and talents

Staff serve/support faculty and the All staff are educators who produce process of instruction student learning and success Any expert can teach Empowering learning is challenging and complex Line governance; independent actors Shared governance; teamwork Source: Barr, Robert B. and John Tagg (1995), From Teaching to Learning – A New Paradigm for Undergraduate Education, Change November/December

Yet further, the measurement of learning impact/success criteria is still concerning about the short-term measure, is still limited research looking at the long term effects of innovative learning.

In the report of teaching grant program conducted by the lecturers in the Department of Management Faculty of the University Airlangga in 2010, it can also be seen that the indicators of success of innovative learning is related to the students’ grades and graduation rates. The concerned lecturer certainly cannot measure the impact in long term. Whereas learning in college is not only intended as the students studying in that college, but even long after they graduated, and then enter the community. Thus, it is important to look at the long-term impact of an innovative learning process.

Learning and Memory

Marketing is also very important in understanding the learning and remembering process. This is mainly studied in Consumer Behavior, to understand how consumers do the process of learning and remembering objects. This is important because one of the marketing tasks is to input the message into the mind and heart of the consumers. Understanding how consumers learn and remember is an important and main factor in consumer behavior (Hawkins and Mothersbaugh, 2013, p312, 313; Arnould et al., 2002, p 428, 435).

Learning according to Hawkins and Mothersbaugh (2013, P312) is any form of changes happen in long-term memory/behavior as the result of information processing. More or less the same thing delivered by Solomon (2007, p 84) who stated that learning is a relatively permanent change in behavior caused by experience.

The learning process is closely related to the process of memorizing/recalling. In the teaching and learning process in educational institutions, the objectives are certainly long term memory and not short term memory. Likewise, the objectives of marketers,

7 including in this case is a science marketer. Considering long-term memory is more permanent (Hawkins and Mothersbaugh, 2013, pp. 312-313).

Students must have experienced a lot of information input, including in education, many information are certainly tried to be stored in long term memory. So it is necessary to learn how a material can enter long-term memory.

Research Approach

Qualitative research is an appropriate approach for this research, considering the issue of the problem is attempting to understand and explore, not just examine the effect of one variable on other variables.

Analytical Technique of Qualitative Research

Qualitative research is done through Depth interviews with the use of open- ended questions guides (outline) and probing techniques. It is intended to explore deeper the things that only exist in the minds and hearts of the participants. Interviews were conducted via online media in writing that can facilitate the recording process. Recordings are unnecessary to be transcribed again, because already in written form.

Verbatim transcription appears in the appendix. Verbatim transcription is one of methods to capture verbal data that are useful to facilitate the auditing process in the data analysis by other parties (Halcomb and Davidson, 2006).

Analysis of the verbatim transcription is done by identifying the main concepts (themes/categories) used in quantitative research. The identified concepts/themes are discussed by giving verbatim quotation. Verbatim quotation is given as a form of evidence to justify the findings (Corden, 2007; Corden and Sainsburry, 2006).

The analysis was also done by looking at the different characteristics of informants. That was partly to see the difference remembered by last-year informants and alumni informants, and between the faculty informants with higher level innovativeness than those having lower levels.

Informants

Characteristics of informants in this qualitative research can be specified at the beginning of the research. For this research, there are three groups of informants who are attempted to be interviewed, namely:

a. Undergraduate Alumni of Management Department, Faculty of Economics and Business, Airlangga University, b. Graduate Alumni of Management Department, Faculty of Economics and Business, Airlangga University, c. Lecturer in the Department of Management Faculty of of Economics and Business, Airlangga University. In connection with the motives, the use of mailing lists and Facebook are also carried out to obtain a comparator.

The numbers of each informant are odd to avoid results without any solution.

Sampling iss done through snowball sampling and is stopped when there is no more additional information or has reached a saturation point.

Interview Outline

Open interviews still need guides/question outlines. The Questions are: a. Questions outline for alumni  What subjects do you remember ever giving learning that are considered innovative?  What aspect makes that learning is considered innovative/ creative?  What do you remember with regard to the course?  How is the perception of the effectiveness of the content delivery?

These questions for alumni are for both Undergraduate and Graduate alumni. b. Questions outline for lecturers  What are the reasons for using innovative learning methods today?  What level/s of education is/are basically using innovative learning?  Do different levels of education require different learning methods, whereas the title and the content is relatively the same? What differences would be made?  What level of innovativeness you possess?

Validation of Qualitative Research

In this qualitative study, the validation is done through triangulation (Shenton, 2004; Guion 2002). Triangulation is mainly done through triangulation method, i.e., by comparing the results obtained with quantitative research and other qualitative research (qualitative research using 2 forms of qualitative research). The results will be valid if there is results confirmation (Guion 2002).

Another validation is the use of informants from more than one source; alumni and lecturers. On the other hand, others can also see whether the analysis has been done by looking at the verbatim quotations presented in the discussion. In other words, the identified concept/theme should be identified based on information from more than single source/informant (Shenton 2004). But for the sake of exploration, it is attempted to obtain as much as information from participant, although it is only from one person.

Informants Description

Informants consisted of several parties. The first is alumni of Management Science Undergraduate Program (4 people), alumni of Management Science Graduate Program (4 people) and lecturers in Management (3 people).

Results of Interviews

The interview results are grouped into three; they are interview results with alumni of Undergraduate, Graduate and with lecturers.

Results of Interviews with Undergraduate Alumni a. Impressive Lecturers

Lecturers are considered impressive by the Undergraduate alumni is due to several things, such as internal factors and behavioral factors a.1. Personality factors

An important internal factor from a professor is indeed due to the personality besides his intellectual abilities. One who does not easily blame the students as well as innovative in providing learning is one example that is expressed by the informants.

"Mrs. Didin.. did not blame students’ opinion, and it made us talk freely, so that there were many students who spoke when she was teaching .." (Riyan, male, Undergraduate alumni, class of 2002)

"There were some professors who impressed me, one of them is Mr. Gancar, he taught courses in marketing concentration because I happened to take that course, I think he was very innovative in giving lectures, in addition to that he also frequently inserted about spiritual matters as a motivation and a reminder for us. Mr. Sri Gunawan, I think he was very smart and charismatic; he did not talk much yet it was very visible how charismatic and intelligent he was. "(Putri, female, Undergraduate alumni class of 2007). a.2. Ability to explain

As a teacher, the ability to provide teaching becomes important. Lecturers are expected not only high in intellectual abilities, but also able to provide an easy explanation for teaching participants. It is also revealed by some of the Undergraduate alumni informants. "So how he explained, made the students were easy to understand, from the complicated language/term in text book was well described by him." (Riyan, male, Undergraduate alumni, class of 2002).

"Mrs. Nuri, she's so inspiring ... how she taught and explained were easy to understand." (Jovi, male, class of 2005, Undergraduate alumni).

"A memorable course for me may be basic courses such as introduction to business and management, because I was from science, so the matters were very new to me because I once had trouble, but fortunately the lecturer who taught made it easy to understand .." (Phima, female, Undergraduate alumni class of 2005). a.3. Providing feedback

One of the activities of effective learning behavior in the learning process is to provide motivation by giving assessment as a feedback. Assessment becomes one of the efforts to encourage the participation of learners in the classroom.

"Mr. Sony always tried to be transparent in providing score ..." (Phima, female, Undergraduate alumni class of 2005)

".. Method of assessment also motivated students to actively discussing in class." (Jovi, male, Undergraduate alumni, class of 2005.) a.4. Supportive teaching ways

Another supportive behavior can also appear in both the body language and choice of words (diction). Learners usually got motivation in various forms of verbal and non- verbal communication from the lecturer. In this case communication skills become very important. "Her gestures made the student not afraid to answer questions he threw at us..." (Riyan, male, Undergraduate alumni, class of 2002)

"Just like Mrs. Indrianawati who gave a lecture seminar MO in English and urged students in the class to do presentation and communication in English ... other than that a lot of other lecturers who encouraged us to develop soft skills through presentation.." (Phima, female , Undergraduate alumnus, class of 2005).

"I really liked learning of Mrs. Tuti, he taught me strategic marketing course, he was very stressed at us for daring and able to argue with the right, where each argument must have a good reason based on solid theoretical basis." (Putri, female, Graduate alumnus, class of 2007)

"Mrs. Nuri encouraged students to be active in the discussion. Each student also received idea, do not blame or trivialized. "(Jovi, male, Undergraduate alumni of the class of 2005)

In general, professors are well remembered by Undergraduate alumni is the typical "supposed lecturers" which are good in personality, in teaching methods and in their knowledge. Thus in addition to the role of the teacher also has a role as a facilitator, communicator and motivator.

b. The remembered material

The most memorable material is the material that is taught by learning methods that not only the classical lecture, but a method that provides challenges, additional skills, and enrichment for students. “The most useful is certainly human source course that supports my career now ... Should be a lot of practice miss, Airlangga was winning in theory but

when asked to work on something they are still confused ..." (Riyan, male, Undergraduate alumni of the class of 2002).

"Do not discuss too much theory but would be better if it is balanced with practice, but it also would be better if the student is equipped with soft skills such as the ability to speak in public." (Putri, women, Graduate alumni class of 2007)

Several methods to provide articles and cases can basically provide additional reading and analyzing articles for students, including students improve their language skills. It is widely expressed by the Undergraduate alumni,

"Then concentration courses as quality management, performance measurement and management of service operations is also very interesting because the students were given article to read and a lot of cases that are booming .. interesting.." (Phima, female, Undergraduate alumni class of 2005).

"Operations Management Seminar Course, the students gain experience looking for qualified articles, students were told how, then how do we combine and analyze, .. other than that in this course, communication, discussion and presentation .. using English .. because everyone is still learning, the English language was so messy .. hehe .. but fun .. professors too, encouraged students to be more active .. "(Phima, female, Graduate alumni class of 2005).

Activities directly related to the practice, also provide long-term impact for the students.

"Even a couple of times students of business operations management are invited to visit to deepen the students’ understanding of the material .... always invited to be involved in the process,.. such as presentations and discussions which grades was completely transparent, inactive score .. then several times, video was played in class related material so it became better. "(Phima, female, Undergraduate alumni, class of 2005 S1).

"He often invites us to watch marketing videos, then give us a task to make other advertising or marketing tools, so we can really feel as a marketer .. that I remember was learning from Mr. Gancar, I remember that time in college IMC he invites us to watch a video of The Apprentice, and then we formed a group and practice so as if we were joined The Apprentice. In addition, we have been asked to create an advertisement in a group, so we chose to make an ad in a music studio, it was so serious we are in doing the task. The learning method is very fresh and innovative so it’s not boring" (Putri, female, Undergraduate alumni class of 2007)

"Then Mrs. Nuri also never gives assignments that require students to observe and practice the preparation of compensation. If the compensation management because there were practices, conducting job analysis until doing grading for compensation. It was quite innovative because not only theory is given. Then if HRM Seminar that I think is because there is still the discussion activities. "(Jovi, male,Undergraduate alumni of the class of 2005)

Results of Interviews with Graduate Program Alumni

Similar results were also obtained in a study in the Master of Science in Management program University Press. a. Impressive Lecturer

The most memorable was a lecturer who also has positive aspects both in attitude, a way of teaching and teaching methods. a.1. Personality Factors.

Factor personality traits also revealed among the alumni for alumni of Graduate as Undergraduate program.

"Mrs. Sri Hartini,,, as my supervisor. Because of the intensive meeting in preparing my thesis with her, made me deeply understand her personality is very caring and willing to help students who are in need of support, the other is the other is Mr. Gancar,,, very quirky style of teaching and the pattern of thought is innovative makes me comfortable while studying with him. "(Rahmat, male, class of 2010)

"Mr. Badri and Mr. Gancar. They were both still young, but already has a soul and a spirit of good education, Mr. Badri pushing, encouraging, and always want students to be critically responsive, then help the student wholeheartedly if he is to provide consultation and discussion, while Mr. Gancar, always giving and reminding that the knowledge acquired is the gift of God Almighty, he teaches humility, but remains critical. "(Hardi, male, class of 2011)

"Learning process that is self-educate and discipline, it is my impression, as always delivered by a lecturer in marketing if I may mention the name of Mrs. Tutik, why" because student leaders a leader candidate not manager candidate, the leader must have the spirit of independence and discipline. leader thinks a comprehensive macro thorough and detailed, well this cannot be obtained if the soul does not have a good discipline in following

the learning process in this course as well as independently trying to do the work or research. Mrs. Tutik created the atmosphere in the lecture though seemed austere and fierce, but when students realize that that's the right way to educate prospective leaders." (Hardi, male, class of 2010)

"Prof. Tutik, who teaches marketing management, because she could motivate .... of her duty and heavy and difficult, but also a great shot of motivation, and do not always see the results, but aware of the process. "(Tony, male, class of 2009). a.2. Teaching Behavior

One of the hopes of the MSM-UA students is the ability to associate professor of theory and practice. It is not excessive considering most students to the level of Graduate program, already working, so they expect practical application of the theory taught. It can be seen some of the interviews,

"The most memorable is the human resource management, or what is it, who taught Prof. Lasmi, 3rd semester, because she could relate between theory and the real conditions in the field, although there is also another lecturer who is like her but I think Mrs. Lasmi has a little different way." (Tony, male, class of 2009)

"Mr. Lilik, why because he is not glued to the handbook, assignments, and presentation alone, but he translates from the handbook into a real business. why because for S2 students require managerial insight and practical experience, at least had been a Lecturer CEO or TOP management in companies, it is important and affects the way teach, discussion and information delivered." (Hardi, male, class of 2011) The ability to teach is also related to the ability to explain the theory so that students can understand,

"Mr. Gancar ... innovative and explanations given are clear when I finished studying with him. So there is no question anymore when finished studying with him. "(Rahmat, male, Graduate alumni class of 2010)

b. The remembered material

The material is most remembered by the students that after he passed the material is related to the practical aspects of the lives of the students.

"Customer Behavior, because in the course includes the theory and philosophy of customer or consumer. In terms of the type, nature and the

will of which are summarized in consumer behavior. How can we provide knowledge, understanding, knowledge of product or service if we do not know their habits (consumers), well so be impressed when the subject is important and consumer behavior or consumer behavior turns out to give a discourse or knowledge of the man himself." (Hardi, male, class of 2010)

The material is also remembered by the students as an innovative learning method, it appears from some of the interviews.

"Qualitative research methods course, I think is innovative as the practice of direct research, and must plunge spaciousness, effective because students can have a direct experience, which is very hard to forget, than to the presentation or classical models." (Tony, male, class of 2009)

And is currently teaching in the Master program has changed a lot, and it is perceived old student, who received the information of changes in the learning process. The learning process has been developed that is more varied.

"It used to be usually writing day, because less appropriate as it is now a lot of company visit, guest lecture, and so on. It seems now changed. The revamped system is not just merely a student presentation, but the lecturer is also responsible for 60% share ..... so not just come, waiting for student presentations, closing etc...... then no guest lecture and e-learning." (Irra, female, class of 2009)

Results of interviews with alumni of S1 and S2 Management Studies did not experience a significant difference. Factors lecturers, materials and methods of learning are still determining whether or not to remember his courses.

Results of Interviews with lecturers

Research by Miller et al. (2001) shows that learning is innovative because of the support and appreciation from the institution. Faculty of Economics and Business is no longer stimulate the teaching faculty through research grant, making it the appreciation factor (financially) no longer a key factor. From interviews showed as below. a. Innovative learning motives a.1. Internal motives.

"For me anyway who teach, who want to accomplish the goal, my students who are learning can add value and character formation. If that is achieved with my methods, yes, of course I'm happy. " (Mr. Sony, the level of creativity 7). a.2. For the benefit of students.

For the benefit of students can be grouped again in the form of short-term interests and long-term. The reason is that such short-term classroom comes alive.

"It is because I was always challenged to make the class fun for the students. Yup, the point there. When the class fun, we had so much fun adrenaline to perform again ... " (Mr. Sony, the level of creativity 7).

"If it is classical makes the students bored. The goal is to make students more creative. To make his brain work continuously during the teaching and learning process . " (Mrs. Fitri, the level of creativity 5)

The results of in-depth interviews also supported by the results of short interviews with some of the lecturers as follows.

"Let us not be left to sleep by the students.. " (Mrs. Swandari)

"That obviously makes students become more interested in the subject, and hooked for further exploration of the material.... " (Mrs. Yetty)

As for the long-term reason is after the students graduated. This was revealed by one of the lecturers interviewed. "Merely to get maximum results, you form a deep and lasting understanding of the mind and the minds of students so that the science presented can feel the benefits. "(Mr. Arif, the level of creativity 5) b. Application Level innovative PBM

Basically, PBM creative can be done at any level and in any subject. Thus does not depend on the type of his courses.

"If asked to apply all or not, depends on several things. The main thing depends on team teaching and course materials. But the point is still, in

many cases, it can be applied innovative methods . "(Mr. Sony, the level of creativity 7)

" For s1 and s2, and s3 . "(Mrs. Fitri, the level of creativity 5) c. Resistor

There are several things that could hinder the implementation of innovative teaching and learning process. c.1. The lecturer team and Person Responsible for Subjects

The idea to run an innovative learning, will depend on the presence of members of the teaching team and the position in the team.

"Some are classical, e.g. Performance Measurement. Because his team of 6 people, I only got 2 meeting quota for 4 classes (a total of 350 persons)" (Mr. Sony, the level of creativity 7)

"Because the new teaching and learning process innovation can apply to 2 subjects with no consideration of my main roles in two of this course, while the other subjects that have not only become a member of actionable advice and input in the implementation of teaching and learning process innovation." (Mr. Arif, creativity level 5 )

When a position in the team is only as a member, then the learning process is dependent on the head of a team of teachers, lecturers and also the willingness of other teams to execute. A large number of team members also complicate the process of innovative learning. c.2. Facilities

Innovative learning can also be done with the use of different instructional media. For that innovation also requires hardware and software supports. The unavailability or malfunction of the expected means, of course, can be a drag.

"The course of Diploma III in 1-2 semesters want to use films or things visually interesting – it cannot be done. Because my office computer + LCD

are problematic. So, I’m forced to do classical ." (Mr. Sony, the level of creativity 7)

"Students and insufficient facilities" (Mrs. Fitri, the level of creativity 5)

Discussion

Innovative learning undoubtedly brings short-term benefits in the learning process. Some previous researches have supported it (Gentry et al., 2007; Maher and Hughner, 2005). But the long-term effects, after the student graduated are widely not observed. This research seeks to explore the real impact of the learning process in college, the impact after graduation.

Long-term memory associated with the world of education is very important, in addition to the impact on the students themselves when they have entered the community, as well as for educational institution itself. Alumni who have good long-term memory with the institution will have a high emotional attachment, which can make a positive contribution to the institution itself.

Long-term impact of the learning suggests that the alumni, both Undergraduate and Graduate, remember well a few good things:

1. Suppose (Good) Lecturers. The lecturer should have good personality and behavior of the corresponding core competencies in the teaching and learning process, which is to be a facilitator and motivator. To that end, the test became a lecturer should be able to see the behavior and personality factors. 2. Lecture materials are in accordance with the practice. For the adjustment effort curriculum to the needs of the users should always done by the managers of educational institutions. 3. Learning methods are challenging and provide linkages with practice / real world.

An important aspect to be included in long-term memory consumer is making a differentiation. Thus innovative teaching methods and faculty attitudes and unique lecturer that are different from the others will be easier to remember by the alumni.

In general, the differences cannot be seen from the level of study between Undergraduate and Graduate students. Both types of alumni in general have the same results, they remember instructional materials and methods which have a 'differentiator'.

The lack of difference also supports the results obtained from informant lecturers, that innovative teaching can be done at any level, including in this case is from Undergraduate and Graduate Program.

Deepening of marketers’ point of view, in this case is a lecturer, getting the results that there are factors other than financial that can push a lecturer provide innovative learning. Previous research from Miller et al. (2001) showed that the learning process is essentially due to the appreciation and supporting programs of education managers. This research suggests that factors other than financial motive, other motives may appear within teachers, some of them are;

1. Self-satisfaction. 2. Make the class arouse. 3. Provide long-term effects for learners.

Previous research by Hui and Wan (2004) obtained results that a person's innovativeness personality affects innovative product consumption patterns. In this research, it is still not visible. There was no low level of creative and innovative possessed by informant, thus the variation does not occur. Other factors that lead to poor visibility of the role of personality traits were because it did not measured objectively. The measurement is based on the claim by the informant.

Conclusion

From the discussion in the previous section can be deduced, such as:

1. Alumni have long-term memory of the lecturers, materials and methods of distinct/unique teaching learning.

2. The lectures’ motives in providing innovative learning in addition to the financial motive is also due to the non-financial motives, including in this case is to provide self-satisfaction, arousing class and provide long-term effects for students.

3. It is still uncertain whether nature innovativeness role of lecturers in applying innovative learning. But it should be tested in future research.

3. Factors inhibiting innovative learning, assumed to originate from the team's own faculty, faculty position in the team, and supporting facilities.

Implications

From the conclusions obtained, it can be raised several implications.

Implications for Practitioners / Academician

Making a difference/differentiation is a marketer's job in essence should be done by the marketers of the knowledge or we call it teacher/lecturer. It is intended that the knowledge provided can actually embedded in long-term memory. Science which is one of the products also needs marketing.

While financial factors are not the sole cause of the existence of innovative learning, but the manager should basically be able to reward the teachers who have taken the time to do innovative learning.

On the other hand, with the aim to further enhance students’ interest in learning, and creating long-term effects of the learning process, then the managers can also start it with the process of recruitment of teachers. Faculty can be seen not only from intellectual ability, but communication skills, ability to motivate students to argue and ask. And also the nature of his personality. After being part of the teaching staff, workshops on innovative teaching and effective learning must also be given.

Implications for future research a. Future studies could follow up by conducting quantitative research, namely to examine the factors that influence faculty in providing innovative learning. Some of the variables that can be tested as independent variables based on this research, among others; innovativeness personality traits, and position within the teaching team. Added the results of other research that is the support and appreciation of the institution (Miller et al., 2003), including in this case to test the amount of test financial stimuli impact. b. This research does not measure objectively innovativeness nature of the faculty, then further research may attempt to measure more objectively and through multiple methods. c. The next research can observe the impact of the duration of graduation. Given in this research graduating period is not too long enough.

DAFTAR PUSTAKA

Barr, Robert B. and John Tagg (1995), From Teaching to Learning – A New Paradigm for Undergraduate Education, Change November/December. Botkin, James W., M. Elmandjra, M. Malitza (1979), No Limits to Learning : Bridging the Human Gap, A Report to the Club of Rome, Pergamon Press, Oxford, 6-16. Corden, Anne (2007) Using Verbatim Quotations in Reporting Qualitative Social Research: A review of selected publications, Social Policy Research Unit, University of York, York Corden, Anne and Sainsbury, Roy (2006) Using Verbatim Quotations in Reporting Qualitative Social Research: Researchers' views, Social Policy Research Unit, University of York, York. Damodharan, V.S. and Rengarajan, V. (2007) Innovative Methods of Teaching, Learning Technologies and Mathematics Middle East Conference held on Sultan Qaboos University, April 31st. Gentry, Marcia; Scott J. Peters and Rebecca L. Mann (2007), Differences Between General and Talented Students’ Perceptions of Tehir Career and Technical Education Experiences Compared to Their Traditional High School Experiences, Journal of Advanced Academics, Vol. 18, No. 3 (Spring), pp. 372–401. Guion, Lisa A. (2002), Triangulation: Establishing the Validity of Qualitative Studies, University of Florida Extension, one of a series of the Department of Family, Youth and Community Sciences, Florida Cooperative Extension Service, Institute of Food and Agricultural Sciences, University of Florida. Publication: September.. Guskin, Alan E. (1994). Restructuring The Role of Faculty : Reducing Student Costs and Enhancing Student Learning Part II, Change September/October. Halcomb, E. J., and Davidson, P. M. (2006). Is verbatim transcription of interview data always necessary? Applied Nursing Research, 19(1), 38-42. Hui, Tak Kee and Wan David (2004), The Role of Consumer Innovativeness in the Adoption of Internet Shopping in Singapore, The Internet Business Review, October. Kotler, Philip and Keller, Kevin Lane (2012), Marketing Management, 14th edition, Pearson education. Maher, Jill K. and Hughner, Renee Shaw (2005), Experiential Marketing Projects: Students Perceptions of Live Case and Simulation Methods, Journal for Advancement of Marketing Education, Vol 7, winter. Miller, Nancy DA, Strausghan, Robert D and Prenshaw, Penelope J. (2001), Exploring Innovative Teaching among Management Educators: Perception of Innovative Activities and Existing Reward and Support Programs, Journal of Marketing Education, Dec, 23, 3, ABI/INFORM Complete pg 249. Premananto, Gancar C. (2008), Building Multiple Experiences as Higher Education Competitive Advantage.” 8th Annual SEAAIR Conference ‘Institutional Capacity Building Toward Higher Education Competitive Advantage,’ diselenggarakan oleh STIE Perbanas Surabaya dan SEAAIR (South East Asia Association for Institutional Research). Shenton, Andrew K. (2004), Strategies for ensuring trustworthiness in qualitative research projects. Education for Information, Vol 22 (2), 63-75.

Verify the Mechanism in Paper Publication in the 2014ICOI Conference Proceeding

1. The review of manuscripts is served by 2014ICOI conference committee member and scholars of the relevant research field.

2. The editor-in-chief verifies the contribution manuscript, and consults the committee member of every field in order to decide the reviewers.

3. The contribution manuscript is a refereed proceeding and following two-referee system and each reviewer states the result in the reviewing of suggestion form.

4. Examine and deals with the way in result: 1. First Reviewer evaluated is: Reject, the second one is: Reject The result is: Reject 2. First Reviewer evaluated is: Revision and Resubmission, the second one is: Reject The result is: Reject 3. First Reviewer evaluated is: Acceptance for Revision, the second one is: Reject The result is: Submission to the third Reviewer (Determine that Publication or Reject) 4. First Reviewer evaluated is: Publication, the second is: Reject The result is: Submission to the third Reviewer (Determine that Publication or Reject) 5. First Reviewer evaluated is: Reject, the second one is: Revision and Resubmission. The result is: Reject. 6. First Reviewer evaluated is: Revision and Resubmission, the second one is: Revision and Resubmission. The result is: Reject. 7. First Reviewer evaluated is: Acceptance for Revision, the second one is: Revision and Resubmission. The result is: Revision and Resubmission. 8. First Reviewer evaluated is: Publication, the second one is: Revision and Resubmission The result is: Revision and Resubmission. 9. First Reviewer evaluated is: Reject, the second one is: Acceptance for Revision. The result is: The third evaluating (Determine that publication or Reject) 10. First Reviewer evaluated is: Revision and Resubmission, the second one is: Acceptance for Revision. The result is: Revision and Resubmission. 11. First Reviewer evaluated is: Acceptance for Revision. the second one is: Acceptance for Revision. The result is: Acceptance for Revision. 12. First Reviewer evaluated is: Publication, the second one is: Acceptance for Revision. The result is: Acceptance for Revision. 13. First Reviewer evaluated is: Reject, the second one is: Publication. The result is: The third evaluating (Determine that publication or Reject) 14. First Reviewer evaluated is: Revision and Resubmission, The second one is: Publication. The result is: Revision and Resubmission. 15. First Reviewer evaluated is: Acceptance for Revision, the second one is: Publication. The result is: Acceptance for Revision. 16. First Reviewer evaluated is: Publication, the second one is: Publication The result is: Publication.

2014 The International Conference on Organizational Innovation Committees

THE INTERNATIONAL JOURNAL OF ORGANIZATIONAL INNOVATION

GENERAL INFORMATION:

JOURNAL WEBSITE: The Web Site for the Journal is: http://www.ijoi-online.org/

JOURNAL EMAIL ADDRESSES: The email address for the Journal is: [email protected] The email address of the Editor is: [email protected]

DATABASES AND INDEXES: The International Journal of Organizational Innovation is Abstracted or Indexed in the following electronic databases: 1. ProQuest - Ulrich's Database 2. INSPEC: EI, Engineering Village 3. EBSCO (Business Source Corporate, Business Source Elite, Business Source Premier, Corporate Resource Net, Psychology and Behavioral Sciences Collection, TOC Premier) 4. EconLit, Journal of Economic Literature listing of new journals 5. Higher Education Abstracts

TO REGISTER AS AN AUTHOR AND SUBMIT A PAPER: All potential Authors must register as a User to Access the Journal's "Fasttrack" Electronic Editing System in order to submit an article for consideration of publication. TO REGISTER AS A USER WITH IJOI: 1. Go to the “log in” URL: http://ijoi.expressacademic.org/login.php 2. Type in the user name that you will use in the journal from now on. The Editor needs to recognize your name, so please use as your user name, your last name & first initial (i.e. dembowskif) 3. Select a password that you will use from now on with the journal. 4. Click login. Note: Once you have logged in, you may add to or change your user information – click on the user preference tab. 5. To submit a paper to the journal, click on the link entitled: “Click here to submit a document”

IJOI AUTHOR WRITING GUIDELINES

All Submissions for The Journal of Organizational Innovation must be written using the following style guidelines. Papers failing to comply with these standards will be returned to authors.

1. Use MSWORD .doc files (or equivalent) & Run the spell check and grammar check on the entire file before submission. 2. Use A4 Paper 3. Use 1 inch margins on top, bottom, left and right margins, 4. Use Times New Roman 12 point font for all text except for tables and figures. 5. Do not use of BOLD and underlining. Use Italics for subheadings only - (see Level of Headings below). 6. Line Spacing & Columns - Use single space lines for body of text. Use single line spacing for Abstract, Figures, Tables and References only! All text should be in two columns, all else in one column. 7. Use APA Style throughout your entire document. For example, the correct citation should be: Dembowski F.L. (2006) 8. Use 3.3 indents for new paragraphs. 9. Use APA Level for Headings 10. Do not use any headers, footers or running headers in your document, except for page numbers. Place page numbers in the lower right hand corner of your manuscript. 11. Footnotes should not be used anywhere in text!! 12. Do not place your name anywhere in your document except for the Cover Page where indicated in the Guidelines to Authors. The Journal Editor will remove any identification information from the manuscript prior to peer-review. 13. Put all tables, figures, diagrams and artwork on separate pages. The Editor will place them in the appropriate place in the text of article during the final edit. 14. Check each reference in the text to see that you have the complete citation in the reference section of the paper in APA style. 15. If you are new to the publishing process, get some editorial assistance from a native English speaker before you submit your paper. As necessary, the editor will return your submission for rewrite. Editorial and writing assistance is available through the journal at extra charge. Articles not following these author writing guidelines will be charged for editing. 16. Acknowledgements should not be included in the text but in the Cover Page attached to the submission email, to preserve anonymity during the review process. They will be reinserted prior to publication. 17. Citations and References should be accurate, timely and consistent throughout. JOI uses the APA style. Please ensure that in-text citations appear in References, and vice- versa as appropriate. The accuracy and format of reference citations is the authors’ responsibility (see also Assignment of Copyright below). 18. Your Manuscript should be one MSWORD document file containing:

a. The complete Cover Page (see the cover page link on the IJOI webpage.)

b. Then on the next page, the Manuscript Title and Abstract of about 100-150 words; the content domain and category type along with at least 4 Key words;

c. After the cover pages, put the submission's text, including Introduction, Review of Literature, Research Design, Results, Summary and Conclusions, Acknowledgements, References, Figures and Tables (if any) – in that order.

If you have questions, email the Editor at: [email protected]

國家圖書館出版品預行編目(CIP)資料

組織創新國際研討會論文集 . 2014 / 謝介仁編著. -- 初版. -- 臺南市 : 仁成數位圖文, 2014.08 面 ; 公分 ISBN 978-986-90744-1-4(平裝)

1.企業管理 2.國際企業 3.論文集

494.07 103014918

2014 組織創新國際研討會論文集

發行人：李隆輝出版者：仁成數位圖文有限公司地址：台南市永康區正南一街 182 號電話：06 - 2532271 傳真：06 - 2531467 編著：謝介仁出版日期：2014 年 8 月初版