Sandy Padula is senior vice president of research and consumer insight for TBS and TNT, divisions of Turner. A long-time veteran of the company, Padula is responsible for overseeing research strategy and data analysis for the networks' programming, digital and cross-platform marketing and ad sales groups. Within this leadership position, Padula is committed to driving innovation across the research division and leveraging new insights to inform programming, marketing and ad sales strategy. Most recently, she spearheaded the company’s efforts to explore the business value of fandom from understanding the basic landscape, to learning how fandom shapes identity and meets consumer needs. The results are helping shape how TBS and TNT evaluate pilots and market to a fan-driven community, as well as how sales builds custom brand campaigns that enable advertisers to engage with the fans of our networks in a meaningful way.

Padula previously served as vice president of audience insights, brand and cross-platform research for TBS & TNT, providing support to the division’s year- round content strategy. During her time in this role, Padula shaped strategic research insights through test-and-learn techniques that effectively improved the company's best practices across ideation, marketing and promotion ROI. She also brought new research systems and tools to the playing field, including Turner's estimating system and several marketing, ad sales and on-air asset- planning tools.

Padula joined Turner 25 years ago, when she started within the CNN Research team. She has since been closely involved in major rebrands and acquisitions, as well as long-term forecasting for new business development.

Padula resides in the Atlanta area with her husband, also a Turner employee, and three children.

TBS and TNT are part of Turner, a Time Warner company, creates and programs branded news, entertainment, sports, animation and young adult multi-platform content for consumers around the world. Turner brands and businesses include Adult Swim, Bleacher Report, Boomerang, Cartoon Network, CNN, ELEAGUE, FilmStruck, Great Big Story, HLN, iStreamPlanet, Super Deluxe, TBS, Turner Classic Movies (TCM), TNT, truTV and Turner Sports.