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Post Show Report Key Highlights from the 2018 Edition

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Post Show Report Key Highlights from the 2018 Edition LAUNCH SHOW 18 - 21 SEPTEMBER 2018 EGYPT INTERNATIONAL EXHIBITION CENTER www.thebig5constructegypt.com #BIG5EGYPT POST SHOW REPORT KEY HIGHLIGHTS FROM THE 2018 EDITION 2018 ATTRACTED THOUSANDS OF CONSTRUCTION PROFESSIONALS The first Cairo-based edition of The Big 5 construction show was officially inaugurated by H.E. Eng. Amr Nassar, Minister of Trade and Industry on September 18. More than 200 companies from 24 countries brought hundreds of innovative products to Egypt’s booming USD 335 billion construction market. Over 11,300 construction industry professionals attended the launch of the event which offered 44 CPD certified free-to-attend workshops. TOTAL PARTICIPATING TOTAL EXHIBITING 11,438+ PARTICIPANTS 60 COUNTRIES 210 EXHIBITORS 24 COUNTRIES GOLD BRONZE CPD WORKSHOP MEP SECTOR CONSTRUCTION TOOLS BUILDING ENVELOPE SPONSOR SPONSOR SPONSOR PARTNER & BUILDING MATERIALS SECTOR PARTNER & SECTOR PARTNER LANDYARD SPONSOR COUNTRY PARTNER SUPPORTING ASSOCIATIONS ORGANISED BY SHOW FEATURES CPD WORKSHOPS 1501 workshop attendees took advantage of 44 free CPD certified workshops which featured presentations on the hottest industry topics presented by 49 local and international speakers across all four show days. Visitors WORKSHOP CERTIFIED also received free certificates for each workshop attended. 1,501 ATTENDEES 44 WORKSHOPS WOMEN IN CONSTRUCTION Changing the popular misconception of relating construction to a man’s job, the event offered a seminar series which proved to be eye-opening and inspirational to countless professionals in this industry. The seminars addressed the need to reinvent gender diversity in the workplace, and enabled strong, powerful and successful women to set an example for other women in the construction industry. PRESS CONFERENCE On September 13, dmg events organized a press conference for the launch of The Big 5 Construct Egypt at the Four Seasons Nile Plaza Hotel, in Cairo. Speakers included high profile industry experts like Ahmed Salman, Architecture Section Head, Pinnacle Construction Projects (PCP), Dr. Dalia Sadany, Founding Chairman, Dalia Sadany Dezines, and Dr. Abdel Nasser Taha, Founder/President, FIABCI-Egypt. Approximately 30 media outlets attended the launch press conference, generating coverage on prominent print newspapers, online portals and TV channels, of the likes of Al Ahram, Daily News, Al Mogaz and the Egyptian Satellite Channel. "I work in the procurement department of a construction company and aside from the educational workshops, I attended the event to expand our vendors and suppliers database. I met a lot of new subcontractors with agents in Egypt and that's really valuable to my team." Sara Abdelmageed Senior Procurement Engineer PCP (Pinnacle Construction Projects) VISITOR OVERVIEW MAIN REASONS FOR VISITING 31.2% 21.7% 16.8% 15.3% To network with industry To source new To discover the latest To attend free CPD professionals products & services innovations workshops VISITORS BY NATURE OF BUSINESS WHO ARE OUR VISITORS? • Engineer • Facilities Management • Palm Hills Developments • Agent / Distributor / Supplier • MEP Contractor • ECG Engineering Consultants Group Architectural / Interior Design • Real Estate Developer • Pinnacle Construction Projects Practice • Sub Contractor • Consolidated Contractors Company (CCC) • Contractor • Finance & Insurance • Emaar • Ministry of Housing / Land / Electricity • Manufacture • Software & IT and Energy • Building Consultancy • Government • Saudi Binladin Group (SBG) • Project Management • Hill International, Inc. • IGI Real Estate • Royaa • JLL MENA • Khatib Alami • Louis Architects • Medad Consultant Engineers QUICK VISITOR FACTS* 79.7% 72.4% 63.7% are likely to attend would recommend the consider the events the event next year events to their colleagues important to their business TOP VISITING COUNTRIES EGYPT KSA UAE CHINA LIBYA ITALY IRAQ JORDAN ALGERIA KUWAIT YEMEN GERMANY LEBANON SOMALIA RWANDA TUNISIA SUDAN MOROCCO EXHIBITOR OVERVIEW PRODUCT SECTORS MEP CONSTRUCTION BUILDING CONSTRUCTION BUILDING PLANT SERVICES TOOLS ENVELOPE TECHNOLOGIES INTERIORS MACHINERY & BUILDING & SPECIAL & INNOVATIONS & FINISHES & VEHICLES MATERIALS CONSTRUCTION TOP REASONS FOR EXHIBITING Generating Increasing awareness new sales of your brand(s) / Capture target To enter a leads products / services customer data new market TOP TEN EXHIBITING COUNTRIES EGYPT UK GERMANY GREECE INDIA ITALY TURKEY SPAIN CHINA CANADA "The Big 5 is a very well known brand, so I "The Big 5 has an excellent reputation because knew how The Big 5 Construct Egypt is going to it's extremely dedicated to a unique customer promote me and the possibilities of meeting for the construction industry. This is why we international contacts through the event. The believe The Big 5 Construct Egypt is a great first year was great and we are looking opportunity to discover new contacts within forward to the next years." Egypt!" Hany Abdelwahab Amin Eng. Tamer Magdy Ibrahim Vice Chairman General Manager Hanimex Robert Bosch North East Africa 360 MARKETING CAMPAIGN IN 2018 WE DELIVERED AN INTEGRATED MARKETING CAMPAIGN TARGETING KEY BUYERS TO THE BIG 5 CONSTRUCT EGYPT ACROSS MULTIPLE PLATFORMS. DIGITAL ADVERTISING DIRECT MAIL Total impressions: 20,054,503 The Big 5 Construct Egypt visitor across google and social platforms guide sent to 10,000+ construction professionals SMS CAMPAIGN PR CAMPAIGN Over 100,000 SMS's sent to key Estimated reach of almost 6,891,000 Buyers across the MENA region in print media EMAILS MEDIA PARTNERS Over 561,124 emails sent to 78 associations, online partners visitor prospects and media partners RADIO TELEMARKETING Radio adverts broadcasted on key 25,598 calls made inviting key 40 radio channels such as buyers through our telemarketing Radio Masr campaign WEBSITE SOCIAL MEDIA A dedicated desktop and mobile Reaching a network of over website attracting 109,942 unique 20,000+ on facebook, twitter visitors and linkedin BILLBOARDS PRESS CONFERENCE 34 billboard faces in various 30 media outlets attended the locations in Cairo launch press conference "The Big 5 Construct Egypt has been a wonderful experience for me. I've attended a lot of seminiars over the past 4 days and I really like the diversity of companies coming from outside Egypt to showcase their products and technologies. I would definitely come again next year!" Mohammed Architect PR CONTENT GENERATED reach in print press 6,891,000 media 11 releases print online TV 43 stories 147 stories 16 reports MEDIA COVERAGE 43 print stories in leading publications, including: • Al Alam Al Youm • Rose El Youssef • Al Mogaz • Al Ahram • Al Youm 7 • Daily News • Al Borsa • Egyptian Gazette • Al Amwal • Al Wafd • Rose El Youssef Magazine • Al Shorouq (supplement) • Al Bawaba • October Magazine • Al Mashaheer • Daily News • Al Borsagia Estimated reach of almost 6,891,000 in print media 147 ONLINE STORIES ON HIGH-TRAFFIC WEBSITES INCLUDING • Al Ahram • Rose El Youssef • Sada El Arab • Al Dostour • Amwal Al Ghad • Lahza News • Al Fagr • Alam Al Mal • Akhbarak • Arab Finance 16 TV REPORTS IN HIGH VIEWERSHIP TV CHANNELS INCLUDING • MBC Masr • Nile News • Al Hayah TV • DMC • Extra News • Dubai TV • TEN • Channel 1 • Nile Life ADDITIONAL 32 ARTICLES WERE PUBLISHED OUTSIDE OF EGYPT, ON LEADING INDUSTRY PUBLICATIONS INCLUDING • Middle East Consultant • Construction Week • Arabian Industry • Big Project Middle East • Gulf Construction LAUNCH SHOW MEET THE ORGANISERS A GLOBAL NETWORK ACROSS 25 COUNTRIES An international exhibitions and publishing company, dmg events has operated in the Middle East since 1995. With more than 40 market-leading exhibitions for the global energy, construction, coatings, hospitality and interior design industries, dmg events organise many of the world’s most important events including ADIPEC (global energy industry), The Big 5 (construction industry), INDEX (interior design industry) and The Hotel Show (the hospitality industry). Spanning the globe’s emerging markets, dmg events organise events across the Middle East, North & East Africa, South East Asia and South America. The events attract more than 250,000 customers every year and provide opportunities for trade professional to do business, network and learn. For more information visit www.dmgeventsme.com dmg events is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT, www.dmgt.com), an international portfolio of digital, information, media and events businesses listed on the London stock exchange. INTERESTED IN EXHIBITING IN 2019? Space is booking up quickly. Get in touch with our dedicated team to see how you can secure your space: Menna Lotfy, Sales Manager +971 (0) 56 9907089 (UAE) +201226660659 (Egypt) email: [email protected] Kenny Hajj, Sales Manager +971 (0) 56 4047856 email: [email protected].
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