SMG New Orleans manages multiple venues MARKETING ASSETS within the Sports and Entertainment District including the Mercedes-Benz Superdome, Smoothie King Center, Champions Square and club XLIV & Encore. The Sales and Marketing Department works closely with each client and promoter to ensure that their event is promoted to its full potential.
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MERCEDES-BENZ SUPERDOME | SMOOTHIE KING CENTER | CHAMPIONS SQUARE
WHERE THE PERFORMANCE NEVER ENDS. It is the goal of the SMG New Orleans Sales Poydras Street, and the LED boards in and Marketing Department to provide exceptional service to our partners. Various marketing Champions Square strategies are customized and executed based on your event type and location. We look • Interior Televisions forward to a successful event at our state-of-the-art facilities. °° A still image advertising the event rotates Please note: All marketing assets are subject to availability, terms of primary tenant agreements, and on TV monitors located throughout the SMG approval. Concourse areas and Suites in the Mercedes-Benz Superdome. Timing and E-MARKETING / WEBSITE • Collaboration with local sports teams duration may be subject to availability and • Event listing in the Front Row, including the New Orleans Saints, primary tenant approval our monthly e-newsletter New Orleans Pelicans and New Orleans °° A :30 commercial spot promoting the event • Promotional and informational e-blasts Baby Cakes plays during ingress of concerts, sporting including pre-sale, on-sale, news and/or events and family shows special offers SOCIAL MEDIA • Event listing on either smoothiekingcenter.com, • Daily social media engagement on NEW ORLEANS PELICANS mbsuperdome.com or champions-square.com Facebook and Twitter, including news, • Mega LED boards on SW and SE sides • Featured spotlight on home page contests, and ticket giveaways of the Arena • Arena events: Image of event rotates on • Courtside Digital and 360° signage page headers MEDIA RELATIONS on two (2) ribbon boards • Press releases & Media advisories SMG PAID ADVERTISING • Story pitches • :30 Commercial spot played on Fox Sports • Event listing in Gambit Weekly advertisement • Coordination of broadcasts, appearances New Orleans during Pelicans game broadcasts (print and online at bestofneworleans.com) and interviews • :30 Radio spot played on Pelicans Radio • Additional online ad buys on behalf of the • Photography / media escorting Network during Pelicans game broadcasts client on social media platforms • Escorting of advance talent appearances • :30 Commercial Spot in-arena broadcast during halftime GRASSROOTS MARKETING ON-SITE • In-game promotions (when available) • Cross-promotional opportunities with local • Arena events: Suite and Elevator • Banner web ads on Pelicans.com businesses, including hotels and restaurants Promotional Signage • Partnerships with local organizations including • Exterior LED Boards OTHER the New Orleans Convention and Visitors °° A still image advertising the event • Media Buys (commission charges may apply) Bureau (NOCVB), New Orleans Tourism rotates on two (2) large-scale LED Marketing Corporation (NOTMC) and the Boards at the Smoothie King Center, • Event Settlement for media placed through Greater New Orleans Sports Foundation the pylon board overlooking Interstate 10, the building (GNOSF) the Superdome LED Board overlooking • Venue and Event photographs
NEW ORLEANS MARKETINGCONFIGURATIONS ASSETS
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JAN 29 - KING CAKE FESTIVAL FEB 10 - BILLY JOEL
FEB 17 - NBA ALL-STAR FEB 1 - 5 - CIRQUE DU SOLEIL: CELEBRITY GAME TORUK - THE FIRST FLIGHT BBVA COMPASS FEB 17 - FEB 10-12 - THE BOAT SHOW RISING STARS CHALLENGE 5
Tickets can be purchased at www.ticketmaster.com, all Ticketmaster Outlets, the Smoothie King Center Box Office, select Wal-Mart locations or charge by phone at 1-800-745-3000. www.mbsuperdome.com | www.smoothiekingcenter.com | www.champions-square.com
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1. LED SIGNAGE | 2. ON SALE E-BLAST | 3. GAMBIT WEEKLY ADVERTISEMENT | 4. PROMOTED FACEBOOK POST 5. WEB BANNER AD | 6. SMOOTHIE KING CENTER WEBSITE | 7. MEDIA APPEARANCES | 8. IN ARENA SIGNAGE
* Note: All assets are subject to availability and are dependent upon inventory, event schedule, and event location. Please contact Sabrina Trahan, Event Marketing and Media Coordinator, for more information. 504.587.3924 or [email protected]
NEW ORLEANS