WP 3 Development of Cross Border Tourism Products
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WP 3 Development of cross border tourism products D3.3.1 Map and access cross border tourist potentials INTERREG IPA Cross Border Cooperation Programme "Greece- The former Yugoslav Republic of Macedonia 2014-2020" Interreg IPA Cross-Border Cooperation Programme “Greece-The former Yugoslav Republic of Macedonia 2014-2020” Created by: Faculty of Tourism and Hospitality - Ohrid General researcher and team leader: Ivanka Nestoroska, PhD Research team: Naume Marinoski, PhD Cvetko Andreeski, PhD Lidija Simonceska, PhD Snezana Dicevska, PhD Vera Karadzova, PhD Michael Risteski, MSc Kliment Naumov, MSc Translation to English: Irina Petrovska, PhD 1 Interreg IPA Cross-Border Cooperation Programme “Greece-The former Yugoslav Republic of Macedonia 2014-2020” CONTENTS INTRODUCTION ................................................................................................................ 5 STARTING POINT .............................................................................................................. 8 1. GENERAL TOURISM CHARACTERISTICS ........................................................................ 10 1.1 Basic Tourism Figures ........................................................................................................... 11 1.2 Organizational structure of tourism ...................................................................................... 14 1.3 National Strategic Plan for Tourism ....................................................................................... 21 1.4 Programmes to address seasonality ...................................................................................... 22 1.5 Tourism Prospects ................................................................................................................ 23 2. LEGAL ENVIRONMENT ................................................................................................ 24 3. ECONOMIC ENVIRONMENT ......................................................................................... 26 3.1 FYR Macedonian Gross Domestic Product ............................................................................. 27 3.2 Unemployment Rate ............................................................................................................ 30 3.3 Consumer Price Index ........................................................................................................... 34 3.4 Economic Environment of the Pelagonia Region .................................................................... 39 4. IT ENVIRONMENT ....................................................................................................... 43 4.1 Internet ................................................................................................................................ 44 4.2 Web 2.0 ............................................................................................................................... 44 4.3 Social Networks .................................................................................................................... 44 4.4 Facebook ............................................................................................................................. 45 4.5 Twitter ................................................................................................................................. 48 4.6 LinkedIn ............................................................................................................................... 49 4.7 The role of the new e - intermediaries in the sale of hotel facilities ........................................ 49 4.8 TripAdvisor .......................................................................................................................... 50 4.9 Booking.com ........................................................................................................................ 56 4.10 Exploringmacedonia ........................................................................................................... 60 5. ANALYSIS OF THE SPATIAL POSITION OF PELAGONIA AS A TOURIST VALUE ................. 65 5.1 Functional characteristics of the tourist geographic position of Pelagonia .............................. 66 5.2 Traffic connections ............................................................................................................... 69 2 Interreg IPA Cross-Border Cooperation Programme “Greece-The former Yugoslav Republic of Macedonia 2014-2020” 6. NATURAL TOURISM VALUES SUITABLE FOR THE DEVELOPMENT OF ACTIVE TOURISM . 73 6.1 Geological and geomorphological tourist attractions ............................................................. 73 6.2 Climate tourist values of the Pelagonia planning region ......................................................... 87 6.3 Hydrographic and hydrological tourist values of Pelagonia planning region in function of development of active tourism ................................................................................................... 89 6.4 Biogeogphical tourist values of Pelagonia Region .................................................................. 90 6.5 Protected zones and natural sites of special importance in the Pelagonia region as a tourist value ......................................................................................................................................... 92 7. ANTHROPOGENIC TOURIST VALUES ............................................................................ 94 7.1 Cultural - historical motives .................................................................................................. 95 7.2 Ethnographic heritage .......................................................................................................... 98 7.3 Events .................................................................................................................................. 99 8. ACCOMMODATION FACILITIES .................................................................................. 101 9. TOURISM IN THE FYR MACEDONIA WITH PARTICULAR REVIEW OF THE REGION OF PELAGONIA .................................................................................................................. 111 9.1 Tourist visit to Pelagonia .................................................................................................... 115 9.2 Consumption ...................................................................................................................... 117 9.3 Markets ............................................................................................................................. 117 10. PROMOTION OF THE TOURIST OFFER OF THE PELAGONIA REGION .......................... 124 10.1 The Pelagonia region in the promotion of the Agency for Promotion and Support of Tourism in the FYR Macedonia .............................................................................................................. 131 10.2 Promotion of the Pelagonia region at the tourism fairs ...................................................... 145 10.3 Promotion of accommodation facilities ............................................................................. 145 10.3.1 Promotion of the accommodation capacities in the municipality of Bitola ........................ 146 10.3.2 Promotion of the accommodation capacities in the municipality of Prilep ........................ 146 10.3.3 Promotion of accommodation facilities in the municipality of Krushevo ........................... 146 10.3.4. Promotion of accommodation facilities in the municipality of Resen ................................ 147 11. SWOT ANALYSIS...................................................................................................... 148 11.1 Strengths .......................................................................................................................... 148 11.1.1 Commitment and strategic orientation for tourism development ..................................... 148 11.1.2 Spatial and communication values ...................................................................................... 148 11.1.3 Geomorphological configuration and climatic values ......................................................... 149 11.1.4 Winter-sports centers and paragliding centers ................................................................... 149 11.1.5 Rich in hydrography and biodiversity .................................................................................. 151 11.1.6 Cultural treasury .................................................................................................................. 152 3 Interreg IPA Cross-Border Cooperation Programme “Greece-The former Yugoslav Republic of Macedonia 2014-2020” 11.1.7 Built-in receptive structure .................................................................................................. 153 11.2 Weaknesses ..................................................................................................................... 153 11.2.1 Human resources and poor level of reference to the local population .............................. 153 11.2.2 Low level of networking of Internet media in the field of alternative tourism ................... 154 11.2.3 Weak touristic building ........................................................................................................ 154 11.2.4 Weak promotional activities ...............................................................................................