Full-Time MBA Graduating Students 2 Bravo, Ximena Full-Time MBA Grad

April 30, 2020

Number Student Program Class Year 1 Beltran, Ruben (Ruben) Full-time MBA Graduating Students 2 Bravo, Ximena Full-time MBA Graduating Students 3 Buckles, Edward (Ted) Full-time MBA Graduating Students 4 Chen, Boling (Berlin) Full-time MBA Graduating Students 5 Cruz Parihuana, Vanessa (Vanessa) Full-time MBA Graduating Students 6 De La Fuente, Santiago (Santiago) Full-time MBA Graduating Students 7 Dinh, Nadine (Nadine) Full-time MBA Graduating Students 8 Durrani, Roshana Full-time MBA Graduating Students 9 Huang, Wenjie (Iris) Full-time MBA Graduating Students 10 Kong, Jonathan (Jonathan) MBA/SKOLL Graduating Students 11 Liu, Xiaoshi (Shirley) (Shirley ) Full-time MBA Graduating Students 12 Lo, Jenny (Jenny) Full-time MBA Graduating Students 13 Longworth, Meghan Full-time MBA Graduating Students 14 Maden, Deniz (Deniz) Full-time MBA Graduating Students 15 Mendieta, Diana (Diana) Full-time MBA Graduating Students 16 Pan, Vesper (Jia) (Vesper) Full-time MBA Graduating Students 17 Petroff, Jeffrey Full-time MBA Graduating Students 18 Poon, Isabelle Full-time MBA Graduating Students 19 Powell, Mason Full-time MBA Graduating Students 20 Qin, Annie Full-time MBA Graduating Students 21 Uanon, Araya (Araya) Full-time MBA Graduating Students 22 Williamson, Rosemary Full-time MBA Graduating Students Ruben (647) 616-3862 [email protected] https://www.linkedin.com/in/beltranruben

Beltran

Marketing professional with 7+ years of experience in building brands and making new business & product ideas a reality. Having worked with world-renowned brands has allowed me to lead and be part of successful launches and help connect brands to consumers. Team player with strong leadership skills, highly self-motivated and results-oriented.

• Brand Management • Customer Experience • Market Analysis • Marketing Strategy

Experience FALL 2019 Content Strategy & Management Coordinator/Canadian Tire Corporation, Toronto, ON • Proposed a new process for weekly email development and created a new multipurpose brief template, improving the non-working time by 5% and reducing overall delivery by one week. • Project managed the creative process, from briefing to approval, partnering with stakeholders (marketing, e-commerce) and the creative team to develop and deliver relevant creative assets (images, videos, social media content) that were aligned to brief and within the estimated time

2017 – 2018 Brand Manager, Foods Division & CMI Leader/Unilever, Lima, Peru • Led the product development and launch of a new line of green teas, analyzing data to estimate volume and profits, and defining the marketing mix, resulting in an expected +4% incremental turnover and a +200-bps boost in gross margin • Analyzed market information and consumer trends to propose new product ideas for Hellmann's, Maizena and McColins, successfully presenting and obtaining approval of these plans by Regional Marketing Vp’s • Managed a successful transition to a new market information agency, creating project timelines, establishing roles and deliverables for all stakeholders and training different teams (Brand Building, Sales and Consumer Marketing) during the onboarding phase

2014 – 2017 Brand Manager /Ajegroup, Lima, Peru The 4th largest producer of carbonated soft drinks (CSD) with presence in 23 countries around the globe • Analyzed CSD sales, import data, consumer reports to identify opportunities; leading to a product proposal (4P’s) and led the development (technical feasibility, P&L, supply) for the launch of a new category (Mixers), resulting in +800bps growth on the CSD supermarket profitability • Planned and led a multifunctional team into the execution of the relaunch of Volt energy drink, increasing sales (2,958% vs 2014) and share of market (from 10% to 90% in 2015); this relaunch was awarded a Silver Effie Award and a Bronze Effie Award • Planned the introduction strategy and led a supply and sales team for the launch of Sporade (sports drink) into the Bolivian market, targeting to achieve a 25% share of market within a year • Managed a group of 3 direct reports, setting performance objectives and guiding performance 2014 Brand Coordinator /Ajegroup, Lima, Peru • Analyzed data and proposed two new CSD sizes, planned volumes with demand team, worked with manufacturing to quantify CAPEX amounts and presented consumer rationale and sales objectives to management; generating incremental revenue of US$190K/month

2013 – 2014 Marketing Coordinator /PepsiCo, Foods Division, Lima, Peru • Led an initiative to improve Quaker Oats profitability, adjusting client margins, proposing a new size, pricing strategy and developing with R&D new alternatives for packaging; profitability improved from negative to a +1.5% in the lead SKU

2012-2013 Marketing Analyst /PepsiCo, Foods Division, Lima, Peru • Analyzed sales data and the strategic role of each SKU in the portfolio for the newly acquired brand Karinto, proposing and exit plan for low performers, letting our sales team focus on a more robust portfolio

2011-2012 R&D Trainee /PepsiCo, Foods Division, Lima, Peru • Collaborated with the head engineer into the creation and standardization of a process for a new line of fried grains (“Karinto Tradiciones”)

Education 2020 MBA Candidate, 2020/Rotman School of Management, University of Toronto, Toronto, ON

2014 Digital Marketing Diploma/Universidad del Pacifico, Lima, Peru

2012 International Marketing Diploma/Universidad ESAN, Lima, Peru

2011 Bachelor’s Degree, Industrial Engineering/Universidad de Lima, Lima, Peru

Additional Talents & Activities • Guitar player with a recorded album • Bilingual (English + Spanish) • VP of Events at the Rotman Music Club – Managed the communications of each event along with the required logistics (venues, instruments, rehearsals, accommodations).

Ximena Bravo (647) 570-2406  [email protected]  www.linkedin.com/in/ximenabravozuniga

PROFILE With a human-centric approach, I have created and implemented insightful strategies for international and local brands at Nestlé, Castrol and General Mills. I collaborate across functions, agencies and countries to deeply understand consumers, generate compelling integrated plans, launch products and drive growth at the top and bottom line of the P&L.

TRANSFERABLE SKILLS Brand management • Product management • Marketing strategy • Customer experience • Market research and analysis • Design thinking • P&L ownership • Budget management • Project management • Relationship building • Adaptability • Cooperation • Curiosity • Empathy • Optimism • Persistence

PROFESSIONAL EXPERIENCE

General Mills, Toronto, Ontario Associate Marketing Manager - MBA Intern, May–August 2019 ● Led innovation and cost saving projects valued at $4M CDN, pitching new projects to Marketing Vice-President, aligning execution plans and timelines with North American cross-functional teams, proposing pricing strategies for new products, and redesigning packaging ● Implemented Pizza Pops’ digital campaign, working with creative agencies to align social media content to the strategy, and refreshed website with elements of new media content ● Supported communication campaigns by creating POP materials and proposing store support plans

BP / Castrol, Lima, Peru Castrol is global brand of automotive lubricants, part of BP Brand Activation Coordinator, 2017- 2018 ● Improved Client Education Plan satisfaction from 80% to 90% and product recommendation from 58% to 62% by restructuring the training program; engaged Sales, Regional Technical Manager and activation agency, revamped training material, recruited new subject-matter experts and increased frequency of visits ● Updated client segmentation for effective trade and marketing investments by analyzing sales, customer location and percentage of power brands sold ● Increased Facebook engagement rate from 4% to 10% and reduced cost per thousand interactions from $28 to $9 CDN by creating new content for digital marketing campaigns

Nestlé, Lima, Peru Consumer Marketing Manager – Coffee Division, 2016–2017 ● Managed P&L of 50% ($30M CDN) of division portfolio, identifying growth opportunities and developing annual brand plans, including new product launches, pricing strategy, consumer promotions, integrated marketing campaigns and budget forecasting; increased marginal contribution by 10.2% ● Relaunched Ecco (instant barley beverage) by revitalizing package design, launching a line extension, implementing a multichannel marketing campaign, establishing an online presence, and organizing demonstrations for consumers and nutritionists; increased marginal contribution by 10% and selected for Nestlé’s 2016 Innovation Day (Switzerland) ● Boosted distribution of Ecco’s trial format from 23% to 37% by downsizing from 24 to 12 sachets in a sales unit ● Generated $0.5M CDN in annual savings with a reformulated recipe of Nescafé Kirma (instant coffee) while achieving a better product profile; engaged Foreign Trade and Manufacturing and conducted consumer testing

Marketing Specialist – Coffee Division, 2014-2016 ● Raised Nescafé Cappuccino consideration from 16% to 27% and trial from 4% to 10% by conceiving a new strategy that reached young adults in digital platforms and non-traditional locations ● Conducted market research and analysis of barley beverages, leading to the development of a new strategy for Ecco; increased sales by 20%

Sales Executive Alternative Trade Channels – Ice Cream Division, 2013-2014 ● Managed franchises and food service accounts such as Chili’s, Friday’s, Sodexo, Newrest, increasing sales by 7% ● Established a new commercial relationship with KFC, leading to new summer ice cream campaign

EDUCATION

Rotman School of Management, University of Toronto, Toronto, Ontario M.B.A. Candidate, 2020 ● Entrance Scholarship, 2019; Forté Foundation Fellow ● Vice-President of Strategic Partnerships for Rotman Marketing Association; Member, Business Design Club and Entrepreneurship and Venture Capital Association ● Selected for the New York Business Design study tour, visiting IDEO, IBM, SAP, Fahrenheit 212, R/GA, SYPartners

Universidad ESAN, Lima, Peru Certificate in Specialization in Marketing, 2013 Bachelor of Industrial and Commercial Engineering, 2012

Toulouse Business School, Toulouse, France Bachelor in Management exchange program, 2012

ADDITIONAL ACHIEVEMENTS AND VOLUNTEERING

● Finalist team at Kingspan International Business Design Case Competition; uncovered insights of an important stakeholder, prototyped potential solutions, and proposed a new business model in digital construction ● Second place team at CIBC Digital Marketing Case Competition; identified customer barriers for a digital tool, developed personas, and proposed new features and a marketing campaign to improve engagement ● Presented a business design project to a tier 1 CPG company in Canada; discovered a new potential segment for a well-known product through primary and secondary research; mapped consumer journey identifying potential touchpoints, proposed new target market, growth strategy and action plan ● Volunteered with Nestlé Youth Initiative, helping young people improve soft skills to become more employable

LANGUAGES ● Spanish, fluent ● French, conversational

OTHER INTERESTS ● Salsa dancer ● Trip planner ● Restaurant explorer ● Dog and cat lover

Edward (Ted) Buckles

(647) 962-2245 ted [email protected] www.linkedin.com/in/tedbuckles EDUCATION Rotman School of Management – University of Toronto, Toronto, Ontario M.B.A. Candidate, 2020 • Member of Rotman Management Consulting Association, Real Estate Association, & Business Design Club

McGill University, Montreal, Quebec Bachelor of Arts (BA), 2015 • Major in Political Science and Minor in History • CJPAC Fellow, Member of Executive Committee of Student Club

EMPLOYMENT EXPERIENCE Montez Corporation, Toronto, Ontario Real Estate Investment Intern, 2019 • Added value by producing market research reports for circulation to all investors at annual conference

The Sandbox Agency, Toronto, Ontario Project Coordinator, 2017 – 2018 • Co-led production of digitial and traditional advertising projects within 2 lines of business, preserved client resources by ensuring projects were on time and within the allotted budget • Helped save client resources by generating monthly Budget Control Report and identifying projects where resources could be spent more efficiently • Fostered critical client relationships which led to increased client satisfaction and retention

The Sandbox Agency, Toronto, Ontario Assistant Media Planner, 2016 – 2017 • Supported the planning of high-level digital and traditional media campaigns with budgets exceeding over 1 million dollars • Managed a portfolio of clients, consistently received exceptional client feedback contributing to an increase in future projects • Oversaw the executional process for all digital and radio campaigns, while constantly negotiating with vendor partners for increased value on behalf of clients

Canadian Federal Election Campaign, Greater Toronto Area, Ontario Social Media Assistant, Fall 2015 • Coordinated voter identification, social media platforms, campaign information management, and organized teams of 10+ volunteers to help candidate win 42 percent of votes cast in election

Government of Canada - Office of the Minister of State (Atlantic Canada Opportunities Agency) & Member of Parliament for Fundy Royal, Ottawa, Ontario Communications Assistant, 2014 – 2015 • Produced strategic communication products including: 3 newspaper columns, 2 community newsletters, and daily correspondence to heighten local awareness of Government accomplishments • Prepared daily media trend report to allow Cabinet Minister to speak knowledgeably on local issues in high level Government meetings

Government of Canada - Office of the Minister of State (Multiculturalism) & Minister of Employment and Social Development, Ottawa, Ontario Communications Intern, Summer 2014 and 2013 • Co-managed over 12 recommendations on Government Funding Requests of up to $15,000 providing events with adequate funding to operate

VOLUNTEER EXPERIENCE & ADDITIONAL INTERESTS • Team Member on various Political Campaigns, 2010 – 2016 • Member of volunteer outreach trips to China, Nicaragua, and India, 2009-2011

Boling (Berlin) Chen 358 Greenfield Ave  Toronto, ON M2N 3E8  (647) 330-2127  [email protected]  www.linkedin.com/in/bolingchen

EDUCATION

Rotman School of Management, University of Toronto, Toronto, ON M.B.A. 2020 • Member of Rotman Marketing Association, Women in Business Associations and Business Design Club University of Toronto, Toronto, ON Bachelor of Business Administration, 2012 • Entrance scholarship, 2008 • Dean's List, 2011-2012

SCHOOL PROJECTS AND CASE COMPETITION

Male Cosmetics Marketing Research for Fenty Beauty – 1st Place Award • Provided data-driven recommendations on Positioning Strategy, Product and Name Selection, Distribution Channel and Promotion Tactics for Fenty Beauty to enter the Male Cosmetics market in Canada, through: o Designing interview scripts based on secondary research results and conducting 6 in-depth interviews o Developing an incisive survey based on qualitative insights and recruiting over 200 respondents o Consolidating response data from Qualtrics; analyzing data by running pivot tables, regressions and clustering to identify the key factors affecting willingness to pay towards male cosmetics TD Credit Risk Case Competition – 3rd Place Award • Performed Porter’s Five Forces Analysis for Corus Entertainment Inc., a leading media and content company, to provide foundation for the decision of whether to increase existing loan size Consulting Project for Eataly Toronto • Designed an offline AB Test for fresh pasta station at Eataly Toronto in order to increase conversion rate • Recognized by the professor as the best design to present; proposal was accepted by Eataly Toronto’s management team with highly positive feedback

EMPLOYMENT EXPERIENCE

Crystal International Group, Toronto, ON A global supplier for colour cosmetic, health and beauty, and fragrance industries Account Manager, September 2012 – January 2014 • Managed cosmetic accounts with annual sales over $5M for Fortune 500 clients through frequent communication, and coordination with clients, vendors, in-house production lines, logistics, R&D and accounting • Fostered client relationships by making concerted efforts to understand the clients need, developing customized products, and promoting new products accordingly; increased company's sales by 9% annually • Conducted market research on latest cosmetic products, analyzed historical sales data to predict market trend and support the new product development • Solved production defect issues by negotiating with customers and vendors and providing mutually beneficial solutions to minimize cost and maintain high customer satisfaction rate • Major Clients: L’OREAL, Johnson and Johnson, Revlon, AVON

Bank of Nova Scotia, Toronto, ON Quality Assurance Analyst, February 2014 – March 2016 • Managed a complex 6-month project to centralize all branch data and reconcile daily transactions; closely monitored progress and resolved conflicts to complete project on time • Reviewed project requirements, developed test strategies and workday estimates; oversaw testing activities of QA team; resulting in 0 production issues for each project over a two-year period • Collaborated with business and development teams to ensure alignment of testing objectives by identifying and eliminating gaps between business requirements and testing strategies • Executed over 40 tests per day (50% above average) after identifying test requirements from external design document, defining test scope, developing test strategies, and creating test plans/test cases

ADDITIONAL INTERESTS and VOLUNTEER EXPERIENCE • Photography and photo/film editing • Volunteer at New Horizon career club, a non-profit organization providing career development training and support to students and young professionals

Vanessa Cruz Parihuana (647) 562-5293  [email protected]  www.linkedin.com/in/vanessacruzparihuana

EDUCATION

Rotman School of Management, University of Toronto, Toronto, Ontario M.B.A. Candidate, 2020 • Member of the Healthcare Management Association, Rotman Marketing Association, Business Analytics Club, Rotman Latin American Business Club and Rotman Culinary Club

Universidad de Lima, Lima, Peru Bachelor in Industrial Engineering, 2010 • Ranked 9th out of 268 graduates; Exchange semester in Korea University Business School in South Korea

EMPLOYMENT EXPERIENCE

Eli Lilly Canada Inc., Toronto, Ontario Oncology Intern, June – August, 2019 • Analyzing sales of a three-year period for two brands using Tableau, present the findings to Brand Lead to evaluate existing customers and redirect promotional efforts • Assessing market size for new oncology product by looking for data on scientific studies to estimate the number of potential patients and support a business case to launch the product • Developing a recommendation for social media campaign to increase awareness of new product by analyzing audience research reports

B.Braun Medical Peru S.A., Lima, Peru Junior Product Manager, 2017 - 2018 • Led cross-functional team of 8 to plan launch of a Urinary Care line, analyzing import data and interviewing urologists and nurses to write market study; product line valued at $42,000 in first year • Developed sales literature and brochures to support field team covering the wound management line, researching product characteristics and translating into the benefits for users and medical institutions; trained 3 sales representatives on product positioning • Maximized use of Salesforce.com to better integrate activity between sales representatives and commercial managers, tracking and managing sales goals and local projects; created reports and dashboards on medical visits, performance, and revenue

Business Intelligence Analyst, 2014 - 2017 • Launched new oral rehydration product, identifying new markets and working with external agencies to create ideal label and bottle; conducting consumer testing on flavour; generated revenue of $32,000 in 2017 • Created standardized report on market and competition for 24 business units across 4 divisions using import data and government websites (tender information) to assist managers in product launch decisions • Analyzed 5 markets on price, market size, and competition to support the application for product launch • Launched locally a CRM platform Salesforce.com in 2015; trained sales representatives and commercial managers to become users and created dashboards and reports to check day to day business activities online • Spearheaded marketing strategies for oral rehydration solutions line, analyzing IQVIA data and developing promotions focused on key customers; increased sales from $1.9 million in 2013 to $3.4 million in 2017 (CAGR: 16%) and market share from 40% to 55% nationwide

Marketing Trainee, July - December 2013 • Reached 6% growth and $1.6 million in revenue in 2013 by executing marketing strategies of Critical Care line • Analyzed 2 new markets on price, market size, and competition to support the application for product launch • Designed promotional materials, literatures, presentations and merchandising for the sales force

ADDITIONAL INTERESTS AND SKILLS

• Proficient in Salesforce.com • Completed 2 half marathons in the last two years and participated in at least two 10km races per year • Volunteered at Aprendo Contigo as an Educational Assistant in Instituto Nacional de Salud del Niño for 3 years teaching and playing with hospitalized children who receive treatment at the hospital for long periods Santiago de la Fuente Peters 647-968-9891  [email protected]  www.linkedin.com/in/santiagodelafuentepeters

EDUCATION

Rotman School of Management, University of Toronto, Toronto, Canada M.B.A. Candidate, 2020 • Member of the Rotman Marketing Association and the Rotman Entertainment and Media Association.

Universidad Iberoamericana, Mexico City, Mexico Bachelor of Arts in Marketing, 2015 • One-year exchange in Pforzheim University at Pforzheim, Germany, 2013 - 2014

EMPLOYMENT EXPERIENCE

PayClip Inc., Mexico City, Mexico Key Account Executive, 2017 - 2018 Payclip enables users to accept credit and debit card payments through their smartphones. • Conducted market research to identify target users and 8 new key locations for the expansion of Payclip devices, locating them in strategic stores throughout the country and doubling the value of transactions with client Azulemex • Resolved the transaction issue of one of the companies’ most important clients, working with the client to understand the purpose of high dollar transactions and teaming up with Risk to determine how these transactions could be processed without further audit flags; value of the business saved was over CDN $100,000 per month.

Grupo Televisa, Mexico City, Mexico Key Account Executive, 2016 – 2017 Televisa is the largest media company in the Spanish speaking world. • Led the digital, production and sales teams in the development, negotiation, sale and implementation of a CDN $500,000 cross platform (TV, cable and digital media) nationwide advertising campaign for Danone, after winning the project against other broadcasters. https://www.youtube.com/playlist?list=PLZ3EFIiJOAiMk9PL7_g9Y43XtGy5zyeQT. • Implemented a CDN 3 million nationwide cross platform advertising campaign for the brands Rexona and Pond’s from Unilever, which included product placement, bumpers and commercials; coordinated the sales, marketing and production teams in the production and delivery of advertising material within the quality and timing requirements.

Grupo Televisa, Mexico City, Mexico Marketing Intern, 2015 – 2016 • Coordinated and directed the producers of 5 strategically selected local television stations to launch the new Nissan Kicks, modifying the original script for it to fit into each location’s slang and way of thinking, instructing the directors on how to do the shots, managing the client and keeping them up-to-date on the projects’ processes and timelines. • Implemented a local television campaign for the Campbell Soup Company, managing the budget and working with the production team to communicate the brands’ key values successfully according to the brands brief and solved all the logistics and production problems efficiently for the campaign to be aired within required timeline.

Kingston Technology Company, Mexico City, Mexico Marketing Intern, 2012 – 2013 Kingston Technology Company is a computer technology company that sells and develops flash memory products. • Supervised sales incentive strategies and administrated the marketing material.

ADDITIONAL INTERESTS SKILLS AND ACHIEVEMENTS

• Fluent in German, English and Spanish • Filmed a video ranked on the 20 most watched videos in Mexico on the day it was uploaded in 2010: https://www.youtube.com/watch?v=HvKVKdTssVo • Supported digital content startup company Antónimo to become one of Televisas’ first digital content suppliers.

Nadine Dinh (416) 858-1696  [email protected]  www.linkedin.com/in/nadine-dinh

HIGHLIGHTS OF QUALIFICATIONS

• Exceptional relationship-building skills developed through building fruitful partnerships with a variety of stakeholders including Chief Executive Officers, scientists, and community groups • Proven ability to provide innovative solutions demonstrated by developing a unique team structure to achieve 110% of its target, making it the first successful data collection project in China; received the Global Innovation Star Award • Strong ability to ramp up quickly on highly complex products and identify improvement opportunities, resulting in the success of the Brand Tactical Plan 2020 which led to achieving the Leadership Award at Bayer • Passion about connecting people with products and services that save lives, demonstrated in initiating and successfully implementing a Patient-Support project at Bayer to improve MRI patient experience and enhance MR throughput

EDUCATION

Rotman School of Management, University of Toronto, Canada M.B.A. Candidate, 2020 • Top Prize Winner, Alira Health - SDA Bocconi 3rd Annual Global Case Competition in Italy, 2019 • Recipient of Entrance Scholarship and Forté Fellowship, 2018 • VP Industry Relations, Rotman Marketing Association • Member, Healthcare Management Association, Business Technology Association, Business Design Club • Relevant courses: Pharmaceutical Strategy, Healthcare Innovation, Business Design Practicum, Marketing & Behavioral Economics, Managing Customer Value, Business Analysis and Valuation

Foreign Trade University, Vietnam B.Sc. (Economics), 2012 • Recipient of Excellence Scholarship, 2009-2010 • National Entrance Examination to Foreign Trade University (runner-up), 2008 • Class President, 2008-2012

EMPLOYMENT EXPERIENCE

Bayer, Mississauga, ON Brand Manager, MBA Marketing Healthcare (Internship and Contract), May – December 2019 • Created and successfully delivered the Brand Tactical Plan 2020 to Bayer Radiology Management Board, laying out the path to success and distinguishing Bayer’s brand from its competitors; received Bayer Leadership Award • Realized a gap between sales implementation and marketing strategies, and built innovative solutions to close gap including a “Buddy Practice Program” for sales representatives which was rolled out and adopted for National Training • Wrote a series of pre-approved branded emails to tackle 3 main customer objections through interviewing 6 sales representatives and 6 customers; used by 100% of sales representatives and achieved a 90% convincing rate • Initiated and led a Patient-Centric project that employed business design method, interviewing 8 patients, 4 caregivers, and 3 healthcare providers, aiming to understand the pain points of patients going through MRI scans and improving their experiences using emotional and informational support; created 6 prototypes and 3 solutions • Managed agencies to run competitive intelligence research that generated actionable insights for the development of Bayer’s strategies to distinguish itself from competitors • Partnered with external consultants to organize the ‘War Game Workshop’ that brought together senior managers from the US and Canada to strategize Bayer’s next steps to win the RFP in 2021

Universum, Singapore, Sweden, and Vietnam World leader in employer branding research and consulting Head of Data Collection and Partnerships Management for APAC, 2016-2018 • Oversaw the growth of Data Collection in APAC in 8 markets, including strategic planning, team development, budget management, internal & external stakeholder management, P&L management, and reporting • Gathered and drew insights from 200,000 data points on young professionals’ and students’ to predict talent trends in Asia; identifying opportunities and built brands for employers to attract and recruit the best talent

Nadine Dinh (416) 858-1696  [email protected]  www.linkedin.com/in/nadine-dinh

• Trained 500 student ambassadors to canvass students, and manage 43 university partnerships in exchange for research insights; achieved 150% of participation target which ensured $1M research sales • Created the organization’s first successful data collection project in China by initiating a competition that promoted research through ambassadors and WeChat; won the global Innovation Star award for achieving 110% of the target

B2C Marketing and Partner Relations Manager for APAC, 2014-2016 • Established strategic partnerships to create the largest talent research project in Asia; exchanged research output and insights with 43 top universities, 8 student organizations, and 530 student ambassadors to solicit support to engage 200,000 students in research activities • Created a cross-functional KPIs matrix, University Award initiative, and Universum Student Ambassador Program that resulted in a 30% increase in new university partnerships, saving 20% global data collection cost; now used globally

Employer Branding Activation Solutions Project Manager, 2015-2016 • Built content strategies, managed design agencies and copywriters to produce content and visuals for Unilever Vietnam’s Facebook Careers Page; attracted 1.7M fans, improving client interaction rate by 200% • Promoted the two largest recruitment programs - Unilever Future Leaders’ Program and UFresh - by an unpublished post campaign and click-through optimization; exceeded both click-through and application targets by more than 50%

Employer Branding Advisor and Business Developer, 2013-2014 • Developed a Go-to-Market strategy to introduce employer branding to Vietnam, creating and launching the first talent research project by negotiating partnership agreements with Vietnam HR Association, top 9 universities, and 2 leading media agencies • Benchmarked employers’ attractiveness and built strategies for clients to attract, recruit, and retain talent; achieved 166% of revenue target and brought on-board new clients including Nestlé, Philip Morris, Bayer, and Gameloft • Received the Certified Employer Branding Professional Certificate by Employer Branding Academy

COMMUNITY INVOLVEMENT

WEDU, Singapore, Canada A global network of mentors who aspire to empower more women to lead Mentor, 2016-present • Mentoring 3 young women with leadership potential in Cambodia, Pakistan, and Vietnam

Rotman Marketing Association, Toronto, ON VP Industry Relations, 2019-2020 • Built club’s brand recognition among companies across sectors to position it as the best pool of talent for Marketing • Brought on-board 2 industry partners to facilitate training workshops on ‘Personal Branding’ and ‘Digital Marketing’ • Organized 4 club events that engaged approximately 250 industry partners and Rotman students, including the ‘Industry Night’ that gathered 40+ industry leaders such as Google, Proctor & Gamble, Bayer, Stryker, RBC, and TD

AIESEC, Vietnam A global youth network impacting the world through leadership development experiences National Director, Global Exchange Program, 2012-2013 • Sent 400 Vietnamese students to attend community development projects in underprivileged areas and global internships in companies worldwide; received the Best Outgoing Exchange Team Award • Represented AIESEC Vietnam in global and regional conferences as a guest speaker on “Youth Development” and “Maximizing Self-efficiency” to 500+ young leaders in Vietnam, Russia, Thailand, and Cambodia

ADDITIONAL INFORMATION

• Technical skills: effective use of social media platforms – Facebook, LinkedIn, research platforms - Qualtrics, Confirmit, Content Management – Veeva Systems, Microsoft Office – Word, Excel, PowerPoint, exposure to Salesforce • Interests: traveling, international cuisine and wine, trekking, cooking Vietnamese food • Language: fluent Vietnamese, currently learning French

ROSHANA DURRANI (437) 970-3633 • [email protected] https://www.linkedin.com/in/roshana-durrani-mba-2020/

SUMMARY

A business development manager with 5 years’ experience of sales and marketing in diverse industries of Technology, E-Commerce, CPG and Healthcare, capable of analyzing historical data to devise strategies in order to sell a product or service, as well as come up with creative advertising solutions for an effective integrated marketing campaign. With an MBA degree from Rotman, I aspire for a career path that is exciting, challenging and rewarding. I admire the brand stories put together by an organization and would look forward to be a part of the world created to serve the consumers on an everyday basis.

• Guinness World • Pioneered B2B Black • Proficient in Data Record campaign- Friday campaign- Analytics, MS Office, Unilever Alibaba Pakistan Digital Marketing tools

• Project Management- • Sound understanding • Agency experience, Led the Diversity & of Integrated Marketing Confident presenter Inclusion project at principles and New Barnardo’s London Product Innovation

EDUCATION

M.B.A., Marketing Major 2020 Rotman School of Management, University of Toronto, Toronto, Ontario

Entrance Scholarship, Member of Rotman Marketing and Business Technology Association, Event Manager of Hult Prize 2018, 1st place - CIBC Digital Marketing Competition; Finalist - TD Bank AI Fintech and Kellogg Design Challenge

M.B.A. Fall Exchange Program 2019 Alliance Manchester Business School, University of Manchester, UK

Bachelor of Business Administration 2014 Institute of Business Administration, Karachi, Pakistan Marketing Major, Vice-President of Marketing Club

PROFESSIONAL EXPERIENCE

Co-Op Summer Intern, Marketing 2019 Johnson & Johnson (Janssen), Toronto, Ontario

• Leveraged data to gauge an impact of current business strategies in the Oncology function on brand’s performance; observed a correlation between customer interactions and prescription volume, presented findings to Leadership team • Analyzed customer segmentation strategy and assessed brand equity based on more customers converting from Followers to Believers with focused efforts of the field-force team ROSHANA DURRANI

Associate Brand Manager 2017-2018 English Biscuit Manufacturers, Karachi, Pakistan Leading biscuit manufacturer based in Karachi, Pakistan with a 45% market share

• Launched a new range of cupcakes, conducting market research and analyzing data from Nielsen on price point, target audience, and competitive product offering (local and international); identified 4 potential product variations, subjected to consumer-led tests and propensity to consume to recommend a final suite of cupcakes called “Cake Up” • Analyzed retail audit to create a brand health tracker of “Whole Wheat Slices”, outlining product’s performance with highest sales growth of 117% vs. Retail Sales Forecast; presented future campaign objectives to the CEO • Created month-long, real-time marketing campaign for cupcakes, negotiating budget and permission to use escalators in 4 regional malls to create a 4-sense experience; worked with creative agency on branding blueprint and obtained direct feedback on product trials with 5,000 consumer touchpoints per mall

Associate Brand Manager 2016-2017 Unilever Pakistan Ltd, Karachi, Pakistan

• Led Lifebuoy Pakistan Global Handwashing Day campaign for children using ATL/BTL/Digital marketing, achieved a milestone by breaking a handwashing Guinness World Record (Highest Number of Double High-Fives in 60 seconds) • Analyzed brand, competition, and consumer behavior to measure sales performance and identify gaps against targets; enhanced Lifebuoy’s brand equity and increased penetration (+70%) across rural markets by launching Adopt a Village Program that entailed a 21-day program of visiting villages and schools to spread awareness • Led Lifebuoy Hand-Wash BTL activity, gaining a 20% increase in sales in first two months across LMT stores in major metropolitan cities; goal was to hinder grey channel sales of product and switch consumers’ behavior • Planned Ramadan 360-degree marketing campaign across Pakistan that won a Pakistan Advertising Society award for ‘Best in Print advertising’; created a perforated calendar of Ramadan timings, attached in newspapers

Product/Account Manager 2014-2016 Alibaba, Karachi, Pakistan

• Head of CPG products and Fashion category at Daraz.pk managing sales, marketing and logistics of top brands and developing business by acquiring renowned vendors to sell their products online on E-Commerce platform of Daraz.pk • Launched first ever Black Friday in Pakistan, surpassed targets for category by 984% and sold 55 times more than usual; achieved a 50% growth rate with a 99% increase in online purchases and won a PAS award for the campaign

ADDITIONAL ACHIEVEMENTS & INTERESTS

• Student Brand Manager – Redbull (2013-2014) • Worked for the welfare of rural underprivileged women in Pakistan • International exposure to the UK for a semester • Avid reader of world news and Harry Potter • Small business owner of baked goods in Karachi, Pakistan 2

Iris Huang (437) 788-6302  [email protected]  www.linkedin.com/in/iriswjhuang

EDUCATION

Rotman School of Management, University of Toronto, Toronto, Ontario M.B.A. Candidate, 2020 • Entrance Scholarship, 2018 • Finalist, Kellogg / Medtronic Business Design Challenge, 2018

School of Management, Shanghai University, Shanghai, China Bachelor of Business Administration, 2013 • Elected President of Young Entrepreneurs Association, serving 300 members • Co-organized the first Global Entrepreneurship Week conference in China

EMPLOYMENT EXPERIENCE

Toronto Transit Commission, Toronto, Ontario Customer Experience Analyst, May – August, 2019 • Interviewed 9 department heads and identified need to include customer voice in decision making; conducted competitor analysis to identify potential solutions and created a business proposal for review by management • Used Survey Monkey’s analytical function and Excel to analyze input of 1,000 Presto ticket users and provided improvement recommendations; presented report to TTC Customer Service and Presto teams • Conducted 30 in-person interviews and created customer journey map of airport express bus customer experience to be used by customer experience team in strategic planning sessions • Simplified monthly CEO report to increase ease of readership; shortened length of the report from 64 to 16 pages by re-designing templates, simplifying structure, and trimming down the number of KPIs from 56 to 4 by categorizing them and select most representative one in each category

Leo Burnett Worldwide, Shanghai, China Advertising agency supporting diverse industries globally Brand Manager, 2016 – 2017 • Led P&G Tide Big Spectacle and Tide Pods China campaigns, including strategy development, consumer insight research, idea presentation and final production; increased Tide brand equity by 1.5% • Ideated story for Tide “Double Clean” video; generated 85 million clicks and 800,000 positive comments on social media and brand share in the liquid detergent category grew from 2.8% to 8.3%

MRM//McCann, Shanghai, China An award-winning, global digital marketing agency, part of IPG (Interpublic Group of Companies) Assistant Brand Manager, 2015 – 2016 • Managed Henkel Schwarzkopf’s social media accounts, creating customized content and increased followers by 60,000 in 6 months • Led team of 5 to launch Henkel Global Taobao store, including store design and promotion campaigns

DMG Yinji, Shanghai, China Top-ranked global entertainment and media agency in China Senior Brand Executive, 2013 – 2015 • Organized production of in-store sales materials for LiuShen, a top-ranked body care brand in China

Founder, Green Sprout, Shanghai, China, 2012 – 2013 Provides journal-rental service with 15+ categories of popular magazines for rent at 10% of original price • Established and operated the Business for over five months, attracting over 520 users and generating CA$3,000 net profit. Gained practical experience of sales, operation and team management

ADDITIONAL ACHIEVEMENTS AND INTERESTS

• Fluent Mandarin, conversational Korean • Project manager for ‘Think Adoption Shanghai’, promoting “adopting instead of buying a pet” • Amateur commercial illustrator, LEGO designer, enthusiastic traveler, and musical fan • China’s youngest team coach for Odyssey of the Mind, a global creativity competition Jonathan Kong (647) 230-8402  [email protected]  ca.linkedin.com/in/jskong

EDUCATION

Rotman School of Management, University of Toronto, Toronto, ON Skoll B.A.Sc./M.B.A. Candidate, 2020 • Jeffrey Skoll B.A.Sc./M.B.A. CIBC Scholarship • VP Finance of Healthcare Management Association • Winning Team in SDA Bocconi Alira Health, SCAN Health, and Walmart Rotman Case Competitions, 2018 – 2019 • Finalist Team in Yale Healthcare Services Innovation Case Competition, 2018

University of Toronto, Toronto, ON Bachelor of Applied Science, Mechanical Engineering, 2018 • Specialization in Manufacturing and Energy/Environment; Certificate in Engineering Business • Academic Rank 1 of 185 in Mechanical Engineering – 4th year second semester; Dean's Honors List, 2014 – 2018 • Capstone Project: Development of a Dynamic Coronary Artery Phantom for Robarts Research Institute and University Health Network, supervised by Dr. Hani Naguib

EMPLOYMENT EXPERIENCE

University of Toronto, Toronto, ON Teaching Assistant, Sep 2019 – present • JRE420 Organizational Behaviour and People Management under Professor Elham Marzi. • RSM260 Organizational Behaviour under Professor Anny Fong.

Ontario Power Generation, Toronto, ON Management and Professional Trainee – Strategic Initiatives, May – Aug 2019 • Prepared briefings for management on competitor activities within the energy sector. • Assisted in conducting due diligence for potential acquisitions by researching company background, assessing competitive landscape, and evaluating strategic alignment with OPG. • Created reports on energy usage to assess the current state and project the future state of Ontario’s energy sector. • Researched and evaluated new trends and emerging technologies that could potentially disrupt the energy industry.

Baylis Medical Company, Mississauga, ON Quality Engineer II, May – Aug 2018 • Reduced backlog on the Non-Conformance Report (NCR) system by closing the most (17) NCRs on the team for the month of July 2018. • Worked in cross functional teams to achieve the timely completion of four different Corrective and Preventative Action (CAPA) reports; resulted in decreased number of initiated NCRs and essential process design changes .

Quality Engineering Associate/Sterility Assurance (PEY), 2016 – 2017 • Recognized as the Q4 2016 Technological Leadership Baylis Medical Core Value Winner for corrective actions made to the HVAC system, leading to the completion of 3 CAPA reports; worked closely with Director of Operations, Facilities Team Leader, and external vendor to coordinate changes. • Led several CAPA teams with members from different departments as a CAPA Facilitator and a Subject Matter Expert by organizing team meetings, documenting reports, presenting test findings, and implementing corrective actions. • Oversaw internal product recall inspection activities and trained operators on the inspection procedure, ensuring accurate defect identification, proper lot segregation, and efficient inspections with minimal downtime. • Drafted, implemented, and trained operators on procedural changes; collected input from stakeholders to ensure accurate modifications were made, and ensured documents were implemented as per deadlines.

Magna Closures Dortec Industries, Newmarket, ON Manufacturing Engineering Co-op, 2014 – 2015 • Saved $48,000 annually by analyzing and implementing a combination of machine, program, and process modifications to a production line. • Supported Manufacturing and Design Quality Engineers by leading multiple trial builds for new product launches and product specification validation.

ADDITIONAL INTERESTS AND SKILLS

• Intermediate working proficiency in French and Cantonese. • Enjoy the rewarding experience of teaching and helping other people: Actively mentor younger students and volunteer within the community. Previous part-time jobs include various instructional roles ranging from swim instructor to tutor.

Xiaoshi (Shirley) Liu (647) 686-1092 [email protected] www.linkedin.com/in/iamshirley

EDUCATION

Rotman School of Management, University of Toronto, Toronto, Canada M.B.A. Candidate, 2020 • Entrance Scholarship, 2018 • 2nd place, CIBC Digital Marketing Case Competition • Finalist, Venture Capital and Investment Competition at Rotman • Representative of Rotman Asian Business Association • Member of Rotman Marketing Association, Business Design Club, Rotman Business Analytics Club, Rotman Entrepreneurship and Venture Capital Association, Woman in Management Association

Frank G. Zarb School of Business, Hofstra University, Hempstead, New York Master of Science in Marketing, 2014 • GPA 3.79 • Member of Hofstra MBA/MS Marketing Association

Southwest Jiaotong University, Chengdu, China Bachelor of Arts in English, 2012 • College Scholar, 2011 • Volunteered in Sanxingdui Museum and Jianchuan Museum, 2010 • Contribution Award for 2009 Southwest Jiaotong University 3rd Model United Nations Conference, 2009

EMPLOYMENT EXPERIENCE

China Telecom Co., Ltd., Chengdu, China Product Specialist, 2015–2018 • Led a team of 10 from Marketing, IT, Sales, and Customer Services in the implementation of a real-name registration system upgrading project impacting over 3,000 sales channels in Chengdu; oversaw the equipment and software installation, testing and operations, and edited the public announcement posted at retail stores, websites, and online official accounts • Analyzed 3 months of usage data for 900,000 mobile users as well as daily PUS (People Using Smartphone) data to determine smartphone type and usage; calculated campaign budget for the launch of an NFC-smartphone version including subway travel card which improved convenience of 2.7 million daily commuters in Chengdu • Negotiated with the customer service team for Ping An Insurance (China’s biggest insurer) to redirect complaints related to a cross-promotion campaign from China Telecom to Ping An, decreasing monthly complaints by 20% • Coordinated and communicated the pricing strategy for the joint wireless plan campaign with marketing team from China Unicom; analyzing the data usage of China Mobile customers (the biggest competitor) to design the content of a promotion which attracted 15,000 new users during the campaign

Marketing Rotation Associate, January – June 2015 • Visited over 10 stores in downtown area, interviewing sales people and customers to evaluate the sales experience and collect their feedback on their current wireless plans; documented feedback for the product team’s use to improve the user’s experience • Analyzed monthly income statements and identified a large loss in interstate roaming income over three months; tested and confirmed the repair to the system by IT team, which saved 400,000 CAD/year for company

KaedeNYC, New York City, US Social Media Intern, May 2013 – August 2013 • Worked on the content calendar of the Scavenger Hunt project on Facebook, visited the most popular bookstores in NYC and settled one as the offline checkpoint

ADDITIONAL INTERESTS AND SKILLS

• Residents Security Representative, Residents Security Department in Hofstra University • Volunteer in Creative Destruction Lab • Advanced in Excel, Power Point, SPSS, Minitab; Basic in SQL, R

Jenny Lo (647) 654-8058  [email protected]  www.linkedin.com/in/chiao-ni-lo/

EMPLOYMENT EXPERIENCE

Vanguard, Malvern, the United States Fintech Strategy Intern, Summer 2019  Owned and managed the Fintech portal with UI designers and engineers from ideation to iteration; the portal included internal project management tool and showroom of Fintech beta-testing applications at Vanguard  Designed a prioritization process and research framework to effectively explore the Fintech trends and new market opportunities for experimental projects  Researched the potential use cases of tokenized alternative assets utilizing blockchain and AI to improve current investment performance  Finished due diligence of startups and assessed their capability of project-collaboration with our team Rubasse Co., Ltd, Taipei, Taiwan A startup featuring the first infrared smart coffee roaster in the world Director of Sales and Marketing, 2017-2018  Recruited and led sales and marketing team of 5, increasing revenue by 300% over one year  Oversaw proposals that won government angel funding of US$100,000 and innovation subsidy of US$700,000  Developed strategic alliances and designed client referral reward plan; expanded 10 new demo locations at no cost  Defined standard operational processes from production to sales; implemented alternatives to costly ERP system  Established a new e-commerce business line, analyzed consumer preferences and designed campaign, breaking even in 1 month and making 1/3 additional profits for the company.  Collaborated with R&D to redesign machine features/ interfaces, responding to 3 customer segments according to market research; determined product solutions and packages, offering relevant pricing and marketing strategy  Designed go-to-market strategy focused on client engagement; oversaw digital marketing and arranged international coffee exhibitions and demo events; featured in a well-known Taiwanese magazine

ADMA International Co., Ltd, Taichung, Taiwan Provides packaging solutions, manufacturing machinery and parts for clients around the globe Project Consultant /International Product Manager, 2016-2018  Negotiated with suppliers to reduce costs of parts, increasing profits by 20%  Determined pricing strategy through discussion with technical team and conducting comprehensive cost analysis  Analyzed production capabilities and proposed improvement plans to clients

Micron Technology, Taichung, Taiwan A $50B international semiconductor manufacturer Site Inventory Control Engineer, 2016-2017  Oversaw international supply chain, building accurate production model, and surpassing annual target  Communicated with diverse cross functional teams and coordinated with vendors in Japan, prioritizing key products  Contributed to the long term strategic plan by evaluating production capacity

EDUCATION

Rotman School of Management, University of Toronto, Toronto, Canada M.B.A. Candidate, 2020  Entrance Scholarship  VP of Business Technology Association, Representative of Rotman Entrepreneurship and Venture Capital Association, Business Design Club, Management Consulting Club, Rotman Marketing Club  2nd place in Rotman BTA Blockchain Case Competition, Participated in Global Blockchain Hackathon

 MBA Strategist at Creative Destruction Lab- Grain Discovery, a blockchain-empowered agriculture marketplace National Chiao Tung University, Hsinchu, Taiwan Bachelor of Business Administration major in Management Science, 2016  President, Piano Club, supporting 300 members; coordinated concert marathon with 3 schools  Completed internships in CPG and consulting; supported sales improvements for distribution channels in 4 cities and assisted medium-sized enterprises with grant funding application

Exchange Program: SRH Hochschule Heidelberg, Heidelberg, Germany, 2016  Baden-Wüttemberg Scholarship and Taiwan Exchange Student Scholarship  Completed sales project on Nespresso, creating comprehensive marketing strategy and sales training materials

ADDITIONAL ACHIEVEMENTS & INTERESTS

 Visited over 20 countries, many European, and spent 6 months in Heidelberg, Germany  Environment volunteer on Dongsha Island with Ministry of National Defense and Coast Guard Administration  Volunteer for Smart Living Project: Designed and built bamboo pavilion on lake for Emei Town  Familiar with SAP, Asana, Slack, Google Suite; Introductory exposure to C++, Javascript, html Meghan Longworth 403-462-0346  [email protected]  www.linkedin.com/in/MegLongworth

EDUCATION

Rotman School of Management – University of Toronto, Toronto, Ontario MBA Candidate, 2020 • President, Rotman Sports Business Association • Selected for Leadership Development Lab • 1st place, PrimeTime Sports Business Case Competition

University of Victoria, Victoria, BC Bachelor of Arts, 2015 • Sociology Major, Business Minor • International Exchange – Utrecht University, Utrecht, Netherlands (2014)

EMPLOYMENT EXPERIENCE

Canadian Olympic Committee, Toronto, ON Brand & Events, January 2020 – Present • Preparing Tokyo 2020 external marketing presentations for COC partners that align with strategic brand objectives • Conducting brand equity research and analytics with agency to assess key demographics and aid with growing awareness of the Team Canada fan base • Assisting with planning and execution of Vancouver 2010 Celebration Gala and Fan Festival event for 1000+ attendees

Rogers Communications, Toronto, ON Sports Sponsorship Coordinator, May – August, 2019 • Managed participant invitation, registration, and ticket allocation for on-field, experiential marketing activation at Rogers Centre; worked with multiple agencies to design registration website and organize logistics for the 2000+ attended event • Negotiated Blue Jays athlete contractual fulfillment for appearances at Rogers retail autograph signings, Rogers client “Field Clinics,” and Rogers customer appreciation days • Acted as point-of-contact for Rogers Cup communications between Rogers, their marketing agencies, and Tennis Canada, to ensure activations were set-up on time and with appropriate resources onsite to meet data collection requirements and facilitate engagement with up to 130K tournament attendees

Living Sport LLC, Dublin, Ireland Event Operations Assistant, July 2018 • Worked with Tough Mudder UK and Ireland’s Event Licensing and Logistics staff to set-up and take-down 20+ race obstacles and venue infrastructure; served as on-course contact to direct 5,000 race participants • Facilitated day-to-day event management with cross-functional team to coordinate logistics of 2-day event through effective signage, health and safety considerations, and negotiations with local residents • Oriented sponsorship signage to be both aesthetically pleasing and visually captivating throughout 10-mile race course, as well as assisted sponsors with activation site set-up

DIRTT Environmental Solutions, Calgary, AB Special Projects and Freight Teams, 2015-2018 • Researched international transportation logistics for Saudi Arabian Healthcare client looking for a prefabricated prototype to showcase at globally attended trade show; solved for safety issues with custom overseas packaging • Initiated overhaul of freight price budgeting form used by internal employees and external partners to assess transportation costs relevant to all projects

ADDITIONAL INTERESTS AND ACHIEVEMENTS

• Rotman’s Athletes in the Classroom mentor - varsity athlete/MBA candidate mentorship program, 2019 • Volunteer Crew Member, YYC Cycle Spin Studio, 2017-2018 • Royal Conservatory of Music – Grade 8 Voice • Competed at the national level for women’s fastpitch softball, 2005-2008

Deniz Maden (416) 820-2792  [email protected]  linkedin.com/in/denizmaden

EDUCATION

Rotman School of Management, University of Toronto, Toronto, ON M.B.A. Candidate, 2020 • GMAT: 700, Oded Raor Memorial Scholarship, John M. Cassaday MBA Fellowship in Marketing, 2018 • Forté Foundation Ambassador, 2019, Forté Foundation Fellowship, 2018 • VP Industry Development of Rotman Marketing Association, VP Communications of LINKS Mentorship Program, 2019

Sabanci University, Istanbul, Turkey Bachelor of Industrial Engineering and Manufacturing Systems Engineering, 2013 • Dean’s High Honor List (2013) and Dean’s Honor List (2009, 2010, 2012)

Jonkoping University, Erasmus Exchange Program, Jonkoping, Sweden, 2012

EMPLOYMENT EXPERIENCE

Procter and Gamble, Toronto, ON Brand Management Intern (Fabric Care), May – August, 2019 • Analyzing Quebec sales data, past marketing plans and results for Tide PODS, as well as competition and retail landscape; identifying opportunities, creating hypothesis, and constructing a plan to close Tide PODS $ share gap • Reviewing retailer and non-retailer loyalty program landscape in Canada, leveraging key learnings from Loblaw programs to design a non-merchandising strategy to hold, trade in, and trade up consumers • Assessing Canadian and US e-commerce landscapes to understand the ‘Last Mile’ (Grocery Ship to Home Fulfillment), including competition, performance, and key differences; developing strategy and 3-year vision for P&G Fabric Care including recommendations on how to measure and track ongoing success

Danone Nutricia Early Life Nutrition, Istanbul, Turkey Danone Nutricia ELN produces baby milks and foods and is the market leader in Turkey Brand Manager (Aptamil), 2016 - 2018 • Identified market opportunity, tested, and selected 3 new products, prepared financials for business case, and developed communication plan for new food portfolio and category and exclusive launch for Turkey’s biggest retailer; achieved $250k in incremental sales in first 3 months and contributed growth for retailer of 12% • Negotiated resolution of a cost allocation error made by a 3rd party manufacturer that would dilute a new portfolio’s profitability 20%; worked with Danone Global, Supply Chain, and Finance to bring margins up to targeted level • Led creation of a “World Immunity Day” campaign using outdoor ads, social media, health care professional, and influencer partners; resulted in 1.3M influencer IG Story views and 2.7M brand channels reach • Developed over 90 weekly e-mails, 145 SMS, and expert advice content for pregnant and new mothers, coordinated production of materials with CRM agency and integrated all digital platforms under one CRM system with IT team

Assistant Brand Manager (Bebelac), 2014 - 2016 • Analyzed qualitative research data to understand weaknesses of existing communication, briefed advertising and social media agencies to lead the creation of a 360-superiority campaign (including ATL, outdoor, digital, and instore marketing); increased top-of-mind awareness by 8 pts in 3 months • Identified market potential in east Turkey and directed event agency to create roadshow featuring a local celebrity and health care professionals to promoted infant nutrition; improved brand awareness and increased penetration by 1 point • Developed a connection strategy, launched a new website based on consumer insights to increase brand engagement

Marketing Management Trainee (Bebelac), 2013 - 2014 • Coordinated an awareness campaign with medical team and Ministry of Health, reaching 3 million mothers • Managed brand budget with Finance department and phase year-to-go budget

ADDITIONAL SKILLS AND INTERESTS

• Native in Turkish • Advanced in Microsoft Excel, PowerPoint, AC Nielsen • Volunteered in a project working with students to boost self-confidence, creativity and verbal-quantitative skills, 2011 • Completed a 4 days course on Branding Equity, Concept Writing, Strategy and Creative Evaluation, Idea Bakery, 2017

DIANA CONTACT DETAILS 647.616.3857 MENDIETA [email protected] Marketing | Digital Marketing| Consumer Insight| Rotman MBA 2020 https://www.linkedin.com/in/dianamendietae/

ABOUT ME I create and deliver innovative and actionable solutions that fulfill consumers' needs. With over eight years of marketing experience working in Retail, Real Estate, and Advertising I have collaborated on and led successful product launches and marketing campaigns focusing on the consumer need. I am passionate about innovation, research, consumer insights and keeping up-to-date with the new trends transforming businesses.

EDUCATION Rotman School of Management, University of Toronto, Toronto, Ontario M.B.A. Candidate, 2020 • Entrance Scholarship, 2018 • President: Rotman Marketing Association; Member: Rotman Business Design Club, Women in Management Association • Service Design Consultant at TELUS

Universidad de Lima, Lima, Peru, BS Industrial Engineering, 2010

EMPLOYMENT EXPERIENCE Shoppers Drug Mart, Toronto, Ontario Marketing Consultant – Part-Time, October 2019 -January 2020 • Designed and implemented Medical Cannabis by Shoppers’ national launch strategy for digital channels; generated creatives and content for social media with digital agency and collaborated with digital marketing team for emailing blast execution • Developed educational content and led moderation of Medical Cannabis by Shoppers’ profile in company’s social media platform generating awareness among internal stakeholders

Marketing Strategy Coordinator – MBA Intern, May 2019-August 2019 • Analyzed cannabis consumer trends and existing brand strategies, fashioned content for 5 social media communication pillars; pitched Brand Manager and executed strategy with external digital agency • Dissected annual sales data, researched industry and market trends from Health Canada, MJ Factbook and Deloitte; evaluated numerous revenue stream opportunities then formulated recommendations to pursuit new business categories; presented recommendations and strategy to Director; approved for execution in 2020 • Evaluated different industries’ e-commerce sites and recommended implementation of new website features; category cross-sales, classification of products by patient expertise, product comparison tables, and Live Chat that improved customer online shopping experiences and impacted our bottom line

Supermercados Peruanos, Lima, Peru Largest grocery retail chain in Peru Category Leader - Spirits and Wine, 2017-2018 • Negotiated 2018’s commercial terms with top suppliers by increasing rebate fees and vendor costs for Every Day Low Price commercial strategy, improving category billing by 3% year over year and promoting higher sales volume • Created a 3-day wine tasting event featuring top 5 brands from each of the 30 wine suppliers; invited top 100+ customers to try and buy at discount, negotiated new and existing products and increased sales by 12% • Developed monthly business plans for each category by interviewing suppliers to discern sales and growth expectations then compiling findings to compare and improve tracking of goals against actual performance, increasing monthly revenues by 2% over all product categories

Artmen Marketing and Outdoor Advertising, Lima, Peru Marketing Director, 2016–2018 • Directed a digital agency with website design, updated brand positioning, and improved social media aesthetic to promote 3 new product categories; increased sales by 30% and attracted 15 new clients • Reassessed cost-benefit of existing printing infrastructure, updating equipment to reduce production costs by 60% helped secure new product lines that increased annual revenue by 18%

Gerpal Real Estate, Lima, Peru Senior Brand Manager, 2015–2016 • Expanded customer reach and awareness by improving customer’s buying experience, implementing new website features (on-line chat and viewing virtual property), established a call center, and mentored a new corporate sales team; sales improved by 25% • Analyzed industry data to identify potential opportunities, creating and executing online and offline media strategy campaign with advertising and digital media agencies; increased sale leads by 51% and social media awareness by 86%

Al Punto Real Estate Marketing, Lima, Peru Senior Brand Manager, 2014–2015 • Created a Consulting Services group, offering commercial and marketing assessment, graphic design for advertising material, and digital strategies. Consulting services income augmented overall company revenues by 10%

Edifica Real Estate Lima, Peru Brand Manager, 2012-2014 • Managed marketing budgets, analyzing advertising channel effectiveness, and connecting insights with annual advertising plan; media effectiveness increased 3%, budget savings of 9%, and doubling monthly product leads Sales and Marketing Manager, 2011 - 2012 Sales and Marketing Coordinator, 2010 - 2011

ADDITIONAL INTERESTS AND SKILLS • Universidad del Pacifico - Digital Marketing Diploma, 2014 • Mod’ Art - Global Fashion Management Diploma, 2017 • Designer and curator of own jewelry collection, 2017 • Fluent in Spanish

Jia Pan +1 647-936-9856  [email protected]  www.linkedin.com/in/vesperpan

EDUCATION Rotman School of Management, University of Toronto, M.B.A. Candidate, 2020 • Entrance Scholarship ($20,000), 2018 •2 nd runners-up, Rotman Design Challenge ’19, sponsored by Kingspan • Finalist, CIBC Rotman Digital Marketing Case Competition • VP of Industry Relations, Rotman Marketing Association; Member of the Rotman Business Analytics Club, Business and Technology Association

Beijing Jiaotong University, China - Bachelor of Arts in Communications, 2011

EMPLOYMENT EXPERIENCE Northern Block, Toronto, ON, Marketing Manager and Product Development(Part-time), October – now, 2019 • Strategized the targeted digital marketing tools to generate sales leads for 3 blockchain ventures and 2 products; works cover content marketing via WordPress, email marketing via MailChimp, social media management and SEO on Google • In charge of 4 owned websites; accomplished 5 rounds of UI/UX redesign, content updates and functionality upgrade • Explored unmet needs and identified the business opportunities for 2 products(now in development phase)

Simplii Financial, Toronto, ON, Product Analyst (Summer Associate), May – August, 2019 • Won out of 8 teams in CIBC FLEX Summer Sprint Challenge • Developed and implemented promotional marketing campaigns for deposit products, contributing 15% balance growth quarterly; strategized offer rates for 4 different products; coordinated and led weekly pipeline meeting with 5 teams • Strategized F20 product plan for deposit portofolios, presenting and convincing executive team to change the marketing approach from mass marketing to targeted offers which could potentially save 30% of the marketig expense • Built client acquisition model with data scientists by analyzing the metrics and effectiveness of the campaigns in the past two years to find the missing gap or irrelevant variables • Initiated intelligence analysis of top challenger banks by assessing 100+ industry white papers and executives interviews

ZEN.EST PR Consulting, Beijing, China A boutique PR firm, providing digital marketing and brand consulting services; a TANN Worldwide member Senior Account Manager, 2016 - 2018 • Built and mentored a new team of 10 within 2 months, retaining the existing client relationships through active account coverage and service; increased revenue by 15% annually and lowered yearly employee turnover rate to 2% • Created a 3 month tailor-made digtial marketing campaign for a heavy machinery manufacturer, managing a budget of USD 500,000, leading team of 15 to leverage WeChat, Weibo, and other social platforms, conducting influencer marketing with over 50 key opinion leaders to generate a 30% increase in sales enquires • Won 6 of 30 marketing RFPs over 2 years, developing creative and digital marketing campaign strategies, negotiating budgets, pitching and presenting ideas to win approval from clients’ global executives

Account Manager, 2014 - 2016 • Monitored online messaging for key client facing politically sensitive situation; interviewed journalists, government officials, key suppliers and formulated strategy and messaging to avoided forecasted loss in sales of 50% • Organized 2-day launch event for a new lubricant product, proposing and creating communication strategy and timeline, creating collateral, and coordinating execution; event attended by 800, and hit the top regional and national news

Edelman Worldwide, Beijing, China, Account Executive, 2012 - 2014 • Monitored and analyzed media to track international client’s market exposure; recommended course of action to client and secured additional work and contract with 12.5% budget increase

Xinhua News Agency(China’s largest news agency), Beijing, China, Journalist, 2011 – 2012

ADDITIONAL INTERESTS • Member, NüVoices, Women Writers' and Artists' Collective Jeffrey Petroff (647) 202-2454 ● [email protected] ● www.linkedin.com/in/jeffrey-petroff

EDUCATION

Rotman School of Management, University of Toronto, Toronto, Ontario M.B.A. Candidate, 2020 • Russell Hiscock Scholarship recipient, 2018 • Elected Vice-President of Healthcare Management Association • Member, Management Consulting Association, Operations Management Association, Sports Business Association • Case Competitions: SickKids Case Competition (2nd place), NBA x TRSM Case Competition (Team Captain), Walmart Operations Competition, Rotman Design Challenge • Dean’s List 2019

Western University, London, Ontario Bachelor of Arts, 2015 • Honors Specialization in Kinesiology • Dean’s List 2012-2015

EMPLOYMENT EXPERIENCE

External Consultant, Cannabis Industry (3 contracts during Winter 2019 academic semester) • U.S. hemp company: Developed partnership strategy for European market expansion; performed on-site due diligence in Poland on potential international partners • Canadian Licensed Producer: Led market research engagement to gain insights into cannabis consumer behaviours • Medical cannabis start-up: Evaluated go-to market strategies and business development opportunities

Innovation Associate, CannTrust, Inc., Vaughan, Ontario - Summer 2019 • Developed and presented business cases to senior executives for new Cannabis 2.0 innovative product launches • Managed cross-functional team through ideation and early stage development of products • Collaborated with Director of Sales to complete mandatory Canadian regulatory documents

Equipment Manager, Senior Men’s National Team, Canada Basketball - Contracted Summers 2018/2019/2020 • Worked with Operations Team to design and execute logistics plan for 40 staff and players for 2019 FIBA World Cup and 2021 FIBA AmeriCup qualifying tournaments (involved travel to Australia and Western Canada)

Raptors 905, Maple Leaf Sports & Entertainment, Mississauga, Ontario NBA G-League Affiliate of the Toronto Raptors Strength & Conditioning Coach, 2015–2018 • Developed tailored training programs for 58 team players and 11 Toronto Raptors players • Coordinated with Athletic Trainer to design rehab programs for injured players • Tracked player fitness data and authored analytical reports for senior management and medical staff Equipment Manager, 2016–2018 • Managed relationships with US and Canadian suppliers; executed corporate sponsor campaigns • Led team of 50 volunteers during NBA G-League Showcase (5-day, 26-team tournament)

Co-Owner and General Manager, London Flag Football League, London, Ontario - 2013-2014 Intramural Sports League operated during Undergrad fall semesters • Negotiated purchase and sale of league rights; achieved 373% ROI • Executed league marketing and sales strategy; recruited 90 members for 8 teams

ADDITIONAL INTERESTS AND SKILLS

• Intermediate French speaker – studying to become fluent • Mentor - Athletes in the Classroom (AIC) initiative at Rotman School of Management • Volunteer Guest Speaker - Lay-Up Youth Basketball Charity • Backcountry Camping – total of 245 days in the wild; hiked to highest point in Ontario; longest trip 12 days • Intramural Sports – Member, Rotman Basketball, Coed Basketball, Coed Ultimate Frisbee, and Ice Hockey teams

Isabelle Poon (647) 924-9303  [email protected]  www.linkedin.com/in/isabelle-poon

EDUCATION Rotman School of Management, University of Toronto, Toronto, Ontario M.B.A. Candidate, 2020  Rotman Marketing Association 2019-2020, VP Communications  Graduate Business Council 2018-2019, Social Director  Business Design Tour (New York City 2019), Rotman Design Thinking Representative University of Toronto, Toronto, Ontario Honours Bachelor of Arts, 2013  Economics specialization

EMPLOYMENT EXPERIENCE HelloFresh Canada, Toronto, Ontario Marketing Co-op, Customer Retention & Performance Influencer Marketing, 2019  Experimented with marketing communication methods and discount structures using A/B testing to improve likelihood of conversion and customer retention  Launched initiative to reduce value destroying customers, saving just under $500K per year in costs and in part responsible for increasing customer retention by 8%  Proposed two projects aimed at improving customer retention resulting from data-driven insights which are now incorporated into the 2020 product release plan  Owned the performance influencer marketing budget; sourced and negotiated over 20 agreements with micro & macro influencers and optimized spend to achieve a CAC 20% lower than budget while surpassing conversion targets  Managed two darkposting campaigns which directly resulted in an additional 8k (+20%) social media followers and 100% increase in activations against target Adgar Canada, Toronto, Ontario Analyst, Asset Management & Investments, 2016 - 2017  Managed a $1.2B office portfolio; set budget, controlled contracts, supervised property appraisals, and organized long- term financial support with financing entities  Drove coordination of 5+ partners and contractors to define scope, budget, and timeline for new $50M development as part of core project management team  Analyzed potential acquisitions including financial position, assets, and capital expenditures; presented bidding strategies to VP and CEO with recommendations, successfully closing on transactions worth over $22M  Initiated strategic planning of overall asset portfolio and defined long-term objectives for acquisitions and development in collaboration with finance, operations, and leasing teams RealNet Canada (Altus Group), Toronto, Ontario Research Associate, Greater Toronto Area (GTA) Commercial Real Estate, 2014 - 2016  Interviewed investors, sellers, and brokers of over 1,000 real estate properties triggered by transactions  Conducted market analysis, pulling insights, trends and forecasts together to build reports presented by manager at annual market briefings to over 500 industry professionals  Directed Residential Development research team by identifying sites, collaborating with planners and developers, and compiling data across over 250 developments to forecast the development pipeline  Led the conceptualization and validation of a Development Application Monitoring tool, a product now available in major Canadian markets through Altus subscription

ADDITIONAL SKILLS & INTERESTS  Advanced Excel; SQL and Tableau  Interest in learning languages; fluent in French; beginner in Korean, Mandarin Chinese, and Japanese  Former high performance soccer player and captain  Passion for luxury retail and beauty

Mason Powell (416) 659-0015  [email protected]  linkedin.com/in/masonpowell

EDUCATION

Rotman School of Management, University of Toronto, Toronto, ON MBA Candidate, Class of 2020 • GMAT: 680 • Member of the Rotman Marketing Association (RMA), Rotman Business Design Club, Rotman Business Analytics Club • 3rd place, RMA CIBC Digital case competition, 2018

Post-Graduate Certificate in Advertising Copywriting, Humber College, Toronto, ON • Graduated with honours, 2014

University of Western Ontario, London, ON Bachelor of Arts Honours (Western Scholars), 2013 • Specialization in Media, Information, and Technoculture • Awarded Western Scholarship of Excellence, 2009; Awarded UWO In-Course Scholarships, 2010 – 2012 • Dean's Honour List, 2009 – 2013; Western Scholars designation

EMPLOYMENT EXPERIENCE

Canadian Tire Corporation, Toronto, ON E-commerce Co-op, May – August, 2019 • Analyzed 30,000 text-based online customer surveys using Excel and DiscoverText and consolidated findings to offer recommendations on “Ship to Home” and “In-Store Pick Up” services; presented report to e-commerce executives, inspiring new improvements in customer experience • Drove the development and launch of revamped e-commerce landing page and FAQs for canadiantire.ca by building relationships with key digital and design leads through regular 1-on-1 meetings, engaging their expertise and resources to develop assets while simultaneously championing their work to internal stakeholders to ensure fast approvals

David Small Designs, Mississauga, ON Full-service residential architectural design firm Assistant Marketing Manager, 2016 – 2018 • Developed monthly marketing content plan and wrote/designed an ongoing stream of fresh, relevant material for web and social media; increased website traffic by 10% in 11 months and Instagram presence from 150 to 10,000 followers • Analyzed 6 months of website traffic using Google Analytics, identifying key engagement touchpoints and opportunities for conversion “nudges”; redesigned website navigation based on findings with a 150% increase in new project inquiries

Grip Limited, Toronto, ON Full-service creative advertising agency with clients including RBC, RBC Insurance, Expedia.ca, Diageo Canada Account Manager, 2016 • Launched Expedia.ca’s 2016 April Fool’s Day campaign in 3 weeks by establishing timelines and hosting brainstorms and work sessions between creative directors, production specialists, social strategists, and media/PR partners to create dozens of digital deliverables; generated 800,000 video views and 20 million media impressions • Monitored and approved allocation of collective project budget of over $2.5 million for 2016

Account Coordinator, 2014 – 2016 • Led development of creative assets and media strategies across agency and external teams, and liaised with partner brands like HGTV and House&Home, to prepare and launch a series of contests and promotions for RBC Insurance’s Lead Generation program (generated thousands of customer leads in 2015) • Researched client needs and collected data from internal social media team to revamp social media content calendar template for Diageo Canada, reducing average number of client review rounds from 5 to 2 and minimizing agency overage costs by thousands of dollars

ADDITIONAL SKILLS AND INTERESTS

• Proficient in Facebook for Business, Instagram for Business, Microsoft Office, Adobe Creative Cloud, and CMS tools • Trained improvisational and stand-up comedian; alumnus of The Second City in Toronto Annie Qin (514) 887-5888  [email protected]  www.linkedin.com/in/annie-qin/

EDUCATION

Rotman School of Management, University of Toronto, Toronto, ON M.B.A. Candidate, 2020 • Entrance Scholarship, 2018 • Dean’s List, 2019 • 1st Place, TD AI Case Competition; 1st Place, SickKids X KPMG Case Competition • VP Communications, Entertainment and Media Association; Member, Rotman Business Technology Association, Business Design Club, Healthcare Management Association, Rotman Marketing Association

McGill University, Montreal, QC BSc., Neuroscience, 2017 • GPA 3.84 graduated with Distinction

EMPLOYMENT EXPERIENCE

TD Bank – UGO Mobile Solutions, Toronto, ON Digital Channels & Payments Co-op – Digital Marketing, May – August 2019 • Led analysis and revamp of UGO app onboarding strategy, created and executed new influencer acquisition campaign and managed all app re-branding requirements working closely with analytics, product, and compliance teams • Conducted and organized user experience research, recruiting focus group participants for 9 in person sessions; collected and analyzed user insights leading to several app interface updates and feature reconsiderations • Developed new monthly acquisition and engagement campaigns, brainstorming ideas, researching concepts, testing in- app implementation and planning execution strategies to drive monthly app user registration and activity growth • Conducted industry analysis reports for future app strategy and feature development; presented to senior management

Monlove, Montreal, QC Media and event production company with clients including Cirque du Soleil, 20th Century Fox, Disney, NBC, ABC, WB Digital Marketing Strategist, 2017 - 2018 • Developed digital marketing campaigns, creating content across all digital platforms, tracking engagement, and collaborating with external agencies for further promotional strategies • Established and managed team of 5 responsible for creating new production website; reviewed content and usability of company’s own existing site and completed upgrade projects including French and Mandarin webpage translations • Researched potential partnership businesses and negotiated opportunities with corporate sponsors, garnering partnership relations with companies such as KIND Health Bars

Otakuthon, Montreal, QC Canada’s 2nd largest Japanese pop culture convention Partnership Director & Media Liaison, 2017 - 2018 • Researched attendee demographics and consumer markets to identify potential partnerships with companies such as Miniso; overall marketing efforts resulted in an 8% increase in convention attendance from the previous year

Montreal Neurological Institute, Auditory Cognitive Neuroscience Laboratory, Montreal, QC Research Assistant, 2016 - 2017 • Created protocol to execute an 11-month research project studying the effects of TMS to auditory cortex; secured project approval following completion of a 2-month extensive ethics application process; wrote and presented 23-page research paper to laboratory staff including principal investigator

Institute Universitaire en Santé Mentale de Montréal Research Center, Montreal, QC Research Intern, 2015 - 2016 • Completed a user-friendly system to organize Big Data genetic set information by using computational analysis tools (such as MitoSeek) that processed mitochondrial variants from previously collected whole exome sequencing data

ADDITIONAL INTERESTS AND ACHIEVEMENTS

• Social Media Director and member of East2West Dance Crew, garnering over 1 million YouTube subscribers in 5 years • Fluent in French and Mandarin • Skilled in Wordpress, Photoshop, InDesign, Video Editing, Videography, Photography, basic Java and Bash Script • Royal Commonwealth Society of Montreal Essay Competition; Senior Runner-Up for writing on ‘the Subject of Family’ • Montreal SPCA Volunteer

Araya Uanon (206) 850-8133 | [email protected] | https://www.linkedin.com/in/arayauanon/

PROFILE

Results-driven professional with a passion for digital retail. Brings 6 years of experience supporting e-commerce, SaaS, and other technology-related businesses. Brings extensive cross-functional project management experience and ability to implement innovative solutions. Experienced in market research and customer journey mapping to drive product marketing strategies. A quick learner who adapts to changes in fast-paced companies. Combines quantitative financial experience with qualitative disciplinary studies to develop appropriate strategies for product development and launch. Lean Six Sigma certification pending.

As a Marketing Consultant… worked closely with leaders at Eileen Fisher to map product lifecycle across departments and strategically develop expansion plan for RENEW clothing takeback program and recycling capabilities in Canada

As an e-Commerce Analyst… conducted wide comparative market research to determine best practices for product selection and pricing strategy to improve inventory turnover rate on Amazon sales platform

As VP of Marketing and Communications… led rebranding efforts to create a more inclusive club environment while developing weekly newsletter content to boost and retain student engagement

- Project Management - Process Flow - KPI Definition - Cross-Functional Collaboration - Stakeholder Analysis - Content Planning - Consumer Insight Analysis - Customer Engagement - Product Lifecycle Analysis

EDUCATION

MBA, Brand Management June 2020 Rotman School of Management, University of Toronto, Toronto, Canada ● VP of Careers, Rotman Marketing Association ● VP of Marketing and Communications, Business Technology Association ● Member of Business Design Club, Women in Management and Management Consulting Associations ● Finalist in TD Bank AI Case Competition, 2018; 2nd place, eOne Entertainment Marketing Case Competition, 2019 ● Course highlights: Market Research/Product Development with Supreme Cannabis Company (2019); Brand Audit and Strategy for Aritzia (2020); Lean Six Sigma validation for Jumpstart Refugee Talent (2020)

BA, Busine ss Administration June 2012 Foster School of Business, University of Washington, Seattle, Washington ● Accounting specialization ● Earned Certificate of International Studies in Business ● 6-month study abroad at Hosei University and Japanese Language Institute, Tokyo, Japan, 2011

PROFESSIONAL EXPERIENCE

Dom Sports and Games, Toronto, Canada e-Commerce Analyst Intern & Marketing Manager May 2019 - Dec 2019 ● Increased Amazon product page traffic by 18% while shortening engagement timeline with keyword consultants by one month via aggressive testing and product copy review, enrolling changes in a two month time span ● Conducted competitor research and reviewed incoming product cost to identify appropriate product price points, increasing per unit profit across company portfolio to 30% ● Identified appropriate restock trigger for Fulfilled by Amazon inventory, reducing out of stock rate by 20% ● Worked with local designers to relaunch Giant Games website with e-commerce functionality to reduce cost of inventory storage while increasing webpage SEO discoverability via added copy and brand ● Established metrics and KPI for Amazon transactions to develop a dashboard for weekly reporting to CEO ● Planned and developed content for social media posts as well as framework for future sponsored content to be able to increase follower count and customer engagement on Instagram and Facebook

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Code Fellows, Seattle, Washington Accounting Manager June 2016 - August 2018 ● Created department procedural handbook to reduce redundancies between support staff, admissions team, and executive leadership while improving onboarding and training experience for new hires ● Negotiated upfront loan terms with third party lending companies to improve company cash flows ● Reduced personal workload by 20% through testing and mapping of workflow via Salesforce ● Successfully planned and executed company product launch party, holiday party, hackathons, and other events to engage with alumni community and increase contributions to scholarship fund

Socrata (now a division of Tyler Technologies), Seattle, Washington Accountant Sep 2015 - Jun 2016 ● Improved department’s payroll processes by consolidating files and pre-scheduling known payments to ensure timely payment and notifications to company employees ● Partnered with legal team and upper management to improve forecasting and accuracy of sales team commissions

Zulily, Seattle, Washington Accounts Payable Team Lead Jul 2012 - Sep 2015 ● Developed and monitored daily productivity metrics for weekly progress reports to middle and upper management ● Tested and created new reporting in SAP, reducing receiving and manual entry errors by team ● Reduced team workload by 60% through implementation of automated electronic data invoicing with merchant vendors

RELEVANT PROJECTS & CONSULTING EXPERIENCE

Alaska Fine Art, Ketchikan, Alaska Digital Marketing Consultant (Pro-bono) Mar 2020 - present ● Reviewed existing reporting data to be able to provide diagnosis of current customer engagement level and map out a typical customer journey from product discovery to purchase and repurchase ● Preparing comprehensive plan to re-engage with and discover new customers during low-traffic seasons

The Danforth Mosaic, Toronto, Ontario CityLab Fellowship Sep 2019 – Apr 2020 ● Conducted extensive interviews and secondary research to identify key difficulties and success factors supporting a large congregation of female entrepreneurs, and develop a plan for the city to entice more entrepreneurs to neighborhood

Eileen Fisher, Irvington, New York Global Consulting Project (Retail) May 2019 – Aug 2019 ● Collaborated with leaders at clothing brand Eileen Fisher to understand limitations of international boundaries, redefining initial scope of project to better suit existing Canadian and UK operations ● Shadowed in-store employees, sorting facilities, and corporate employees to understand full product life cycle from initial design to takeback and re-design in order to develop a feasible 12-month launch model in Canada

TECHNICAL SKILLS & CERTIFICATIONS

Certifications Advanced Data Manipulation in Excel The Marquee Group, 2020 Power BI Desktop (Introductory Course) The Marquee Group, 2020 Lean Six Sigma Certification (Green Belt) Anticipated: Summer 2020

Other Skills ● Languages: Thai (fluent), Japanese (intermediate) ● Working understanding HTMl, CSS, and Javascript ● Advanced user of Salesforce CRM ● Comprehensive understanding of ERP software: SAP, NetSuite, Quickbooks Enterprise ● Proficient in Microsoft Office Suite: Excel, Word, PowerPoint ● Familiarity with tools: Mailchimp, Hootsuite, Survey Monkey, and Sawtooth Software

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Rosemary A. Williamson (908) 403-8528  [email protected]  www.linkedin.com/in/roewill9

EDUCATION

Rotman School of Management, University of Toronto, Toronto, Ontario M.B.A. Candidate, 2020 • Forte Foundation Fellow • Women in Management Association President; The Letters (LGBTQ2+) Vice President of Ally Engagement

Michigan State University, East Lansing, Michigan Bachelor of Arts, Residential College in the Arts and Humanities, Specialization: Creativity and Technology, 2012 • Drs. Lou A. and Roy J. Simon Endowed Spartan Marching Band Merit Scholarship, 2011 • Spartan Marching Band Vice President (2011), Trumpet Squad Leader (2010, 2011), Varsity (2008 – 2011)

EMPLOYMENT EXPERIENCE

CIBC – Marketing Solutions & Client Offers, Toronto, Ontario Summer Associate, May – August 2019 • Conducting market research analysis focused on client retention and attrition to improve client experience with direct marketing communications; two new trigger campaigns currently under consumer testing and evaluation • Designing hiring manager toolkit for onboarding both internal and external new hires; launch poised for August 2019

Fiat-Chrysler Automobiles (FCA) – Denver Business Center, Denver, Colorado Incentive Communications Manager, 2016 – 2018 • Spearheaded incentive strategy development while managing a $40MM yearly incentives budget, impacting over 300 dealerships in 11 states; increased regional sales 7% and market share by 1.2pts over prior year in 2017 • Analyzed internal and external automotive industry sales, share, inventory mix and margin metrics, marketing strategies, and dealership trends; wrote, designed and maintained Director’s monthly presentation to the CEO • Led regional sales and marketing launch for FCA’s luxury nameplates, Alfa Romeo Giulia and Stelvio; oversaw sales targets, inventory mix, marketing initiatives, and dealership events for 7 District Managers

Fiat-Chrysler Automobiles – Great Lakes Business Center, Detroit, Michigan Chrysler Brand Marketing Manager, 2015 - 2016 • Introduced the 2017 Chrysler Pacifica to over 200 dealerships by planning largest vehicle drive-away, generating nearly 6MM online social media impressions and accounting for 40% of all regional sales in first full month • Optimized Chrysler Town & Country product mix by securing 500 incremental minivans and implementing an additional $2,000 Bonus Cash incentive for state of Michigan during the Detroit Auto Show; exceeded first quarter sales targets by 30% and increased sales by 46% versus prior year

Field Operations Coordinator, 2013 - 2015 • Built and distributed retail and wholesale inventory, mix alignment, and sales history reports to corporate and field teams • Developed interactive inventory one-page tool for District Managers to improve forecasting and dealer meeting productivity

Challenge Detroit, Detroit, Michigan Fellow, 2013 – 2014 • Designed and presented marketing campaigns for 10 non-profit organizations by conducting interviews with stakeholders, synthesizing feedback, prototyping solutions, and re-evaluating scope appropriateness while collaborating in teams of 4

Corporate Incentives (CI) Group, Whitehouse, New Jersey Promotions Coordinator, 2012 – 2013 • Researched, coordinated, and presented promotional product ideas for clients HBO, Moët Hennessy, and Health First

ADDITIONAL ACHIEVEMENTS AND INTERESTS

• Mentor and Fellow (2017 – Present), StartingBloc Fellowship – New York City Institute for Social Innovation • Board Member, Remix: Young Professionals of Colorado Symphony (2017 – 2018) • Board Member, Detroit Passport to the Arts (2014 – 2016)