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December 21, 2006 Los Angeles County One Gateway Plaza 213.922.2000 Tel Metropolitan Transportation Authority Los Angeles, CA 90012-2952 metro. net Metro December 21,2006 TO: BOARD OF DIRECTORS THROUGH: CHIEFROGERSNOBLEEXEC~;FI~ER ~ FROM: MATT RAYMOND~/ CHIEF COMMUNICATIONS OFFICER SUBJECT: NOVEMBER COMMUNICATIONS REPORT ISSUE Improving awareness of communications activities. DISCUSSION This In the Public Eye report visually recaps communications activities from November 2006. NEXT STEPS The December report will be issued next month. ATIACHMENT November In the Public Eye Metro campaigns and customer information In the Public Eye November 2006 Bus Service Changes Hollywood Christmas Parade Go Metro Go Metro to Staples Center Holiday Shopping Guide November 2006 Table of Contents top line Monthly Summary i campaigns Service Changes 1 Metro Gold Line Eastside Extension 2 TAP 3 Bus Operator Recruitment 4 Orange Line Canoga Station 5 UCLA Pass Program 6 current promotions Holiday Shopping Guide 7 CD Chivas USA 8 customer information “9 to 5” Map 9 12-Minute Map 9 Metro News 9 metro briefs Insertion Summary 10 web Web Stats 11 media relations Press Releases 12 cross promotions and events Recap 13 regional commmunications programs Recap 14 government relations Recap 16 sector activity Recap 17 metro volunteer program Recap 18 commute services Sales Figures 19 metro art Poetry in Motion 20 standing publications Rider’s Guide 21 Connections 21 Destinations 21 System Map 21 coming soon Overview for December 2006 22 November 2006 top line Top Line Fare Revenue In November 2006: > Total fare revenues were $23,978,921. 8.58% higher than November 2005. For the first four months of the year, fare revenues total $97,000,000, almost 3.7% more than the first four months of last fiscal year. Customer Satisfaction (Based on Spring 2006 Survey) > 33% of ridership chooses Metro to commute to/from work > 86% of ridership said that Metro’s image is improving > 82% of ridership said that Metro Bus service is better now than last year > 85% of ridership said, “I am satisfied with Metro service.” i November 2006 campaigns Service Changes metro.net metro.net America’s Best is getting even better. Service changes start December 17, 2006 El Mejor de América continúa mejorándose. Los cambios en el servicio se inician el 17 de diciembre del 2006 Metro está mejorando las rutas a través del Condado de Los Angeles con un servicio más e>ciente en las calles principales, servicio adicional durante las horas pico y los >nes de semana, y mucho más. Entre las mejoras se encuentran: > Nuevos autobuses articulados de 60 pies de largo con más asientos para los usuarios > Servicio mejorado en la línea 450X entre el área de South Bay y el Centro de Los Angeles incluyendo un viaje adicional por la mañana y otro por la tarde > Dos nuevas líneas de paradas limitadas entre semana que circulan durante las horas pico a lo largo de las avenidas Compton y Central > Una nueva línea de Metro Rapid que brinda servicio al Valle de San Fernando por el Bulevar Reseda > Además, se ofrecerá servicio más frecuente y otras mejoras en varias líneas por todo el Condado Encontrará detalles completos de todos los servicios de Metro, incluyendo horarios actualizados, a bordo de los autobuses éste mes y en metro.net. 07-1636dw ©2006 lacmta Los mejores de América metro.net America’s Best is El mejor de América continúa mejorándose. getting even better. Los cambios de servicio se inician el Service changes start December 17, 2006 17 de diciembre del 2006 > Additional weekday & weekend service > Servicio adicional entre semana y los fines de semana > New high-capacity buses > Nuevos autobuses de alta capacidad > New Metro Rapid line, limited stop service and more > Nueva línea de Metro Rapid, servicio de paradas limitadas y más Look for new timetables onboard in December or check metro.net Busque los nuevos horarios abordo su autobús en diciembre o visite metro.net ©2006 lacmta EXP 01.31.07 07-1633dw Objective To provide information regarding rail and bus service changes to the public. Elements Ads Car Cards Take Ones 1 November 2006 campaigns Metro Gold Line Eastside Extension Bringing light rail to the Eastside is priority one. Metro congratulates the Mexican American Opportunity Foundation for their 43 years of continued service to the community. Metro joins MAOF in honoring the Eastside LRT Constructors, Congresswoman Grace F. Napolitano and Raul L. Vargas for their continued commitment to the community and their signi>cant contributions to the progress of the Hispanic community. For more information about construction of the Eastside Extension, call 213.922.2259 or visit metro.net/eastside. 07-0888ML ©2006 lacmta 07-0888_ad_Aztek Awards_r1.indd 1 9/14/06 10:36:14 AM metro.net Venga a una reunión comunitaria Extensión hacia el Este de Metro Gold Line Metro y el Comité de Revisión Asesoral lo invita a una reunión comunitaria para informarse y expresar su opinión sobre el plan del entierro, ceremonia y conmemorativo para los restos descubiertos en las tierras debajo del Crematorio del Condado de Los Angeles. Objective Jueves, 30 de noviembre a las 6:30pm To provide useful information to the community about Alpine Recreation Center 817 Yale Street upcoming meetings and construction impacts. Chinatown En Junio del 2005, Metro inició las actividades de construcción en el Crematorio del Condado de Los Angeles como preparación para Elements el ensanchamiento de la Calle 1a para facilitar el Portal Este para la Extensión hacia el Este de Metro Gold Line. Poco después de Ads que las excavaciones empezarón debajo del camino de entrada a la propiedad del Crematorio, se descubrieron restos humanos y la Direct Mail Piece construcción fue detenida. Inmediatamente, Metro declaró el lugar como una excavación arqueológica y trabajó muy cercanamente Postcard con el arqueólogo del proyecto para determinar lo que había sido encontrado. Después Metro notificó al público a través del Comité de Revisión Asesoral y se trazó el compromiso de trabajar con la comunidad para solicitar su opinión y guía sobre un plan culturalmente sensible y respetuoso para volver a enterrar los restos, tener una ceremonia y un conmemorativo. El Comité de Revisión Asesoral formó un Sub Comité para dar a conocer las necesidades de la comunidad. Para obtener más información, llame al 213.922.2259. 07-1358ml ©2006 lacmta 07-1358_LaOpinion_(3_7-8X8)_fnl.1 1 11/2/06 5:01:40 PM 2 November 2006 campaigns TAP metro.net Metro Begins Testing TAP Frequently Asked Questions Objective To introduce TAP to Metro employees and provide incentives for testing their employee TAP badges. Elements Badge Contest Posters l l l Introduction to TAP a a a p p p i i i Intro to TAP DVD Metro Communications 213.922.6000 c c c ©2006 TAP All rights reserved. i i i Released September 2006 Running Time: 2 min 50 sec n n n Take Ones 2 u u u m operator m operator operator m operator m m m m operator operator operator u u u u n n n n i i i i c c cipal cipal i i p p a a l l Introduction to TAP Introduction to TAP Introduction to TAP jonathan m smith-johanson Metro Communications Metro Communications Metro Communications 213.922.6000 251530 213.922.6000 213.922.6000 ©2006 TAP All rights reserved. Released September 2006 Running Time: 2 min 50 sec 2 2 2 3 Introduction to TAP Introduction to TAP Metro Communications Metro Communications 213.922.6000 213.922.6000 2 2 Introduction to TAP Introduction to TAP Metro Communications Metro Communications 213.922.6000 213.922.6000 2 2 November 2006 campaigns Bus Operator Recruitment metro.net Learn to earn. Drive a Metro Bus. LA Valley College offers free training to help you prepare to become a Metro Bus Operator. Aprenda para ganar. Maneje un autobus de Metro. LA Valley college le ofrece entrenamiento gratuitio que le ayuda a prepararse para convertirse en un operador de Metro Bus. ©2006 LACMTA dw 07-1335 metro.net Objective To educate the public about employment opportunities at Metro. Elements Direct Mail America’s best o=ers you the best. Classified Ads Join Metro’s winning team. Metro is the winner of the 2006 Outstanding Transportation System Award. From buses and trains to carpool lanes, Metro is responsible for creating, expanding and improving the complex transporation system that keeps LA County moving. It’s a big job. And we’ve built a dedicated and diverse workforce of nearly 9,000 to get it done. Whether it’s driving a bus, providing technical support or planning the next rail system, a Metro career may be waiting for you. What’s more, diversity isn’t just an ideal at Metro. We’re a true equal opportunity employer. Call the Job Hotline at 213.922.7153 or visit us online at metro.net/jobs to find our what Metro has to offer. 07-1640_ad_LA Times HR_fnl.indd 1 11/9/06 10:34:50 AM 4 November 2006 campaigns Orange Line Canoga Station metro.net Coming in late 2006 Metro Orange Line Canoga Station and Park/Ride Objective To inform business and residential public about the upcoming Canoga Station Park/Ride. Elements Banner Presentation Boards 5 November 2006 campaigns UCLA Pass Program metro.net Go Metro Passes on sale now! When you buy a quarterly Go Metro Pass, UCLA Transportation Services pays for half of your fare. Buy your pass at the Central Ticket Office or online at www.transportation.ucla.edu. 06-3168ir ©2006 lacmta Objective To increase sales of Metro passes to UCLA students. Elements Ads Metro Briefs Online Ad 6 November 2006 current promotions Holiday Shopping Guide Quick Shopping Guide (by Station) Guía de compras (por estación) Metro Red Line 7 Hollywood/Western Station Paseo Colorado Shopping Center (Bath & Body Thai Town Shopping District (Dokya Bookstore, Works, Coach, Loehmann’s, Macy’s & more) When tra;c is naughty, 1 Union Station/Gateway Transit Center Nuch Karam Gift Shop, Thailand Plaza & more) 19 Lake Avenue Station Olvera Street Shopping District 8 Hollywood/Vine Station South Lake Avenue Shopping District (El Pueblo de Los Angeles) Metro is nice.
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