December 21, 2006

Home , Del Amo station

Los Angeles County One Gateway Plaza 213.922.2000 Tel Metropolitan Transportation Authority Los Angeles, CA 90012-2952 metro. net Metro

December 21,2006

TO: BOARD OF DIRECTORS

THROUGH: CHIEFROGERSNOBLEEXEC~;FI~ER ~

FROM: MATT RAYMOND~/ CHIEF COMMUNICATIONS OFFICER

SUBJECT: NOVEMBER COMMUNICATIONS REPORT

ISSUE

Improving awareness of communications activities.

DISCUSSION

This In the Public Eye report visually recaps communications activities from November 2006.

NEXT STEPS

The December report will be issued next month.

ATIACHMENT

November In the Public Eye Metro campaigns and customer information In the Public Eye

November 2006

Bus Service Changes Hollywood Christmas Parade Go Metro Go Metro to Staples Center

Holiday Shopping Guide November 2006

Table of Contents

top line Monthly Summary i

campaigns Service Changes 1 Metro Gold Line Eastside Extension 2 TAP 3 Bus Operator Recruitment 4 Orange Line Canoga Station 5 UCLA Pass Program 6

current promotions Holiday Shopping Guide 7 CD Chivas USA 8

customer information “9 to 5” Map 9 12-Minute Map 9 Metro News 9

metro briefs Insertion Summary 10

web Web Stats 11

media relations Press Releases 12 cross promotions and events Recap 13

regional commmunications programs Recap 14

government relations Recap 16

sector activity Recap 17

metro volunteer program Recap 18

commute services Sales Figures 19

metro art Poetry in Motion 20

standing publications Rider’s Guide 21 Connections 21 Destinations 21 System Map 21

coming soon Overview for December 2006 22

November 2006 top line

Top Line

Fare Revenue

In November 2006:

> Total fare revenues were $23,978,921. 8.58% higher than November 2005. For the first four months of the year, fare revenues total $97,000,000, almost 3.7% more than the first four months of last fiscal year.

Customer Satisfaction

(Based on Spring 2006 Survey)

> 33% of ridership chooses Metro to commute to/from work

> 86% of ridership said that Metro’s image is improving

> 82% of ridership said that Metro Bus service is better now than last year

> 85% of ridership said, “I am satisﬁed with Metro service.”

i November 2006 campaigns

Service Changes

metro.net metro.net America’s Best is getting even better.

Service changes start December 17, 2006

El Mejor de América continúa mejorándose. Los cambios en el servicio se inician el 17 de diciembre del 2006

Metro está mejorando las rutas a través del Condado de Los Angeles con un servicio más e>ciente en las calles principales, servicio adicional durante las horas pico y los >nes de semana, y mucho más.

Entre las mejoras se encuentran: > Nuevos autobuses articulados de 60 pies de largo con más asientos para los usuarios > Servicio mejorado en la línea 450X entre el área de South Bay y el Centro de Los Angeles incluyendo un viaje adicional por la mañana y otro por la tarde > Dos nuevas líneas de paradas limitadas entre semana que circulan durante las horas pico a lo largo de las avenidas Compton y Central > Una nueva línea de Metro Rapid que brinda servicio al Valle de San Fernando por el Bulevar Reseda > Además, se ofrecerá servicio más frecuente y otras mejoras en varias líneas por todo el Condado

metro.net

America’s Best is El mejor de América continúa mejorándose. getting even better. Los cambios de servicio se inician el Service changes start December 17, 2006 17 de diciembre del 2006 > Additional weekday & weekend service > Servicio adicional entre semana y los fines de semana > New high-capacity buses > Nuevos autobuses de alta capacidad > New Metro Rapid line, limited stop service and more > Nueva línea de Metro Rapid, servicio de paradas limitadas y más

EXP 01.31.07 07-1633dw

Objective To provide information regarding rail and bus service changes to the public.

Elements Ads Car Cards Take Ones

November 2006 campaigns

Metro Gold Line Eastside Extension

Bringing light rail to the Eastside is priority one.

Metro congratulates the Mexican American Opportunity Foundation for their 43 years of continued service to the community.

Metro joins MAOF in honoring the Eastside LRT Constructors, Congresswoman Grace F. Napolitano and Raul L. Vargas for their continued commitment to the community and their signi>cant contributions to the progress of the Hispanic community.

07-0888_ad_Aztek Awards_r1.indd 1 9/14/06 10:36:14 AM

metro.net Venga a una reunión comunitaria Extensión hacia el Este de Metro Gold Line

Metro y el Comité de Revisión Asesoral lo invita a una reunión comunitaria para informarse y expresar su opinión sobre el plan del entierro, ceremonia y conmemorativo para los restos descubiertos en las tierras debajo del Crematorio del Condado de Los Angeles. Objective

Jueves, 30 de noviembre a las 6:30pm To provide useful information to the community about Alpine Recreation Center 817 Yale Street upcoming meetings and construction impacts. Chinatown

En Junio del 2005, Metro inició las actividades de construcción en el Crematorio del Condado de Los Angeles como preparación para Elements el ensanchamiento de la Calle 1a para facilitar el Portal Este para la Extensión hacia el Este de Metro Gold Line. Poco después de Ads que las excavaciones empezarón debajo del camino de entrada a la propiedad del Crematorio, se descubrieron restos humanos y la Direct Mail Piece construcción fue detenida. Inmediatamente, Metro declaró el lugar como una excavación arqueológica y trabajó muy cercanamente Postcard con el arqueólogo del proyecto para determinar lo que había sido encontrado. Después Metro notificó al público a través del Comité de Revisión Asesoral y se trazó el compromiso de trabajar con la comunidad para solicitar su opinión y guía sobre un plan culturalmente sensible y respetuoso para volver a enterrar los restos, tener una ceremonia y un conmemorativo. El Comité de Revisión Asesoral formó un Sub Comité para dar a conocer las necesidades de la comunidad.

07-1358_LaOpinion_(3_7-8X8)_fnl.1 1 11/2/06 5:01:40 PM November 2006 campaigns

TAP

metro.net Metro Begins Testing TAP

Frequently Asked Questions Objective To introduce TAP to Metro employees and provide incentives for testing their employee TAP badges.

Elements Badge Contest Posters l l l Introduction to TAP a a a p p p i i i Intro to TAP DVD Metro Communications 213.922.6000 c c c ©2006 TAP All rights reserved. i i i Released September 2006 Running Time: 2 min 50 sec n n n Take Ones 2 u u u m operator m operator operator m operator m m m m operator operator operator u u u u n n n n i i i i c c cipal cipal i i p p a a l l Introduction to TAP Introduction to TAP Introduction to TAP jonathan m smith-johanson

2 2

Introduction to TAP Introduction to TAP

Metro Communications Metro Communications 213.922.6000 213.922.6000

2 2

Introduction to TAP Introduction to TAP

Metro Communications Metro Communications 213.922.6000 213.922.6000

2 2 November 2006 campaigns

Bus Operator Recruitment

metro.net

Learn to earn. Drive a Metro Bus. LA Valley College offers free training to help you prepare to become a Metro Bus Operator. Aprenda para ganar. Maneje un autobus de Metro. LA Valley college le ofrece entrenamiento gratuitio que le ayuda a prepararse para convertirse en un operador de Metro Bus. ©2006 LACMTA dw 07-1335

metro.net

Objective To educate the public about employment opportunities at Metro.

Elements Direct Mail America’s best o=ers you the best. Classified Ads Join Metro’s winning team.

Metro is the winner of the 2006 Outstanding Transportation System Award.

From buses and trains to carpool lanes, Metro is responsible for creating, expanding and improving the complex transporation system that keeps LA County moving.

It’s a big job. And we’ve built a dedicated and diverse workforce of nearly 9,000 to get it done. Whether it’s driving a bus, providing technical support or planning the next rail system, a Metro career may be waiting for you. What’s more, diversity isn’t just an ideal at Metro. We’re a true equal opportunity employer.

Call the Job Hotline at 213.922.7153 or visit us online at metro.net/jobs to find our what Metro has to offer.

07-1640_ad_LA Times HR_fnl.indd 1 11/9/06 10:34:50 AM November 2006 campaigns

Orange Line Canoga Station

metro.net Coming in late 2006 Metro Orange Line Canoga Station and Park/Ride

Objective To inform business and residential public about the upcoming Canoga Station Park/Ride.

Elements Banner Presentation Boards

November 2006 campaigns

UCLA Pass Program

metro.net

Go Metro Passes on sale now!

When you buy a quarterly Go Metro Pass, UCLA Transportation Services pays for half of your fare.

Objective To increase sales of Metro passes to UCLA students.

Elements Ads Metro Briefs Online Ad

November 2006 current promotions

Holiday Shopping Guide

Quick Shopping Guide (by Station) Guía de compras (por estación)

Metro Red Line 7 Hollywood/Western Station Paseo Colorado Shopping Center (Bath & Body Thai Town Shopping District (Dokya Bookstore, Works, Coach, Loehmann’s, Macy’s & more) When tra;c is naughty, 1 Union Station/Gateway Transit Center Nuch Karam Gift Shop, Thailand Plaza & more) 19 Lake Avenue Station Olvera Street Shopping District 8 Hollywood/Vine Station South Lake Avenue Shopping District (El Pueblo de Los Angeles) Metro is nice. Sunset + Vine (Amoeba Music, Bed Bath & (Borders, Macy’s, Pier 1 Imports, Ross Dress- 2 Civic Center Station Beyond, Borders, Boutiques & more) for-Less, Trader Joe’s & more) Little Tokyo (Japanese Village Plaza, Little 9 Hollywood/Highland Station 20 Sierra Madre Villa Station Tokyo Shopping Center & more) Hollywood & Highland (ALDO, American Eagle Hastings Ranch Shopping Center (Bed, Bath Museum of Contemporary Art Store (MOCA) Outfitters, Banana Republic, bebe, Express, & Beyond, Best Buy, Chick’s Sporting Goods, 3 Pershing Square Station Gap, Hot Topic, Louis Vuitton, Nine West, Old Navy, Wickes Furniture & more) Garment District Oakley, Swatch & more) Westfield Santa Anita Este año, ir de compras puede ser más sencillo...viaje en Metro. Grand Central Market Hollywood Boulevard (shops & more) Weekend only shuttle service in December (Bath & Body Works, The Bombay Company, Jewelry District 10 Universal City Station Borders, The Disney Store, Eddie Bauer, Santee Alley Universal CityWalk (Adobe Road, Billabong, JCPenny, The Limited, Macy’s, Nordstrom, Toy District Fossil, EB Games, Hollywood Harley Old Navy & more) Davidson, Hot Topic, Magnet Max, 4 7th Street/Metro Center Station Popcornopolis, Quicksilver Boardrider’s Club, Take Metro Rail to go shopping this holiday season and you can: 7th & Fig (Ann Taylor Loft, Godiva The Raider Image, Sam Goody, Sketchers, Metro Blue Line > Save money on gas and parking Chocolatier, Macy's, Mrs. Beasley’s, Mr. G’s Sunglass Hut, Zen Zone & more) 21 Pico Station Toys & Expressions, & more) 11 Fashion District > Skip the trafﬁc near shopping centers and freeways Macy’s Plaza (Bath & Body Works, Express, North Hollywood Station > Lady Foot Locker, Macy’s, RadioShack, NoHo Arts District (Boutiques, children’s 22 Florence Station Avoid looking for a parking spot Victoria’s Secret & more) and vintage clothing, home décor shops, Swap Meet retail & more) 5 Wilshire/Western Station 23 Compton Station Many major stores, boutiques and malls are conveniently located Koreatown Shopping District (Koreatown Metro Orange Line Compton Town Center (The Athlete’s Foot, Galleria, Koreatown Plaza & more) Circuit City, Footlocker, Kragen Auto Parts, 12 near Metro Rail stations. Just buy your $3 Day Pass and hop Beverly Hills/Rodeo Drive Shopping Van Nuys Station Payless Shoes & more) Panorama Mall on board. We’ll take care of driving, so you can concentrate on Metro Local 20 or Metro Rapid 720 24 Del Amo Station Metro Local 233 or Metro Rapid 761 DEC 2006 (Anthropologie, Banana Republic, Barneys Del Amo Indoor Swap Meet ﬁnding the perfect gift. 0123077 New York, Burberry, Club Monaco, (Anchor Blue, Forever 21, K-B Toys, Payless THURSDAY Crate & Barrel, Gap, Guess, Lacoste, Shoe Source, Wal-Mart & more) 25 5th Street Station Neiman Marcus, NikeTown, Pottery Barn, The Plant City Place Long Beach (Nordstrom Rack, SAKS FIFTH AVENUE, Sharper Image, Metro Local 169, 233 or Metro Rapid 761 Ross Dress-for-Less, Wal-Mart & more) Para ir de compras esta temporada navideña tome Metro Rail y... (Babies-R-Us, Cost Plus, Home Depot, Office Tiffany & Co. & more) 26 Transit Mall Station > Max, RadioShack, Ross & more) Ahorre dinero en gasolina y estacionamiento 3rd Street Promenade Pine Avenue Shopping District Metro Local 20 or Metro Rapid 720 > 13 Warner Center Station Shoreline Village Evite el tráfico en las autopistas y cerca de los centros comerciales (Abercrombie and Fitch, Anthropologie, 0 West>eld Promenade (Barnes & Noble, The Pike at Rainbow Harbor > Evítese de buscar un lugar de estacionamiento Banana Republic, Benetton, Borders, The Bombay Company, Macy’s, Restoration 1 French Connection, Gap, Guess, J. Crew, Hardware, Williams-Sonoma & more) Levi’s, Pottery Barn, Puma, Urban Outfitters, Metro Green Line West>eld Topanga (Abercrombie and Fitch, Von Dutch & more) Muchas tiendas y centros comerciales están ubicados cerca American Eagle Outfitters, Anne Taylor, 27 Long Beach Station Day Santa Monica Place de las estaciones de Metro Rail. Simplemente, compre un Banana Repulic, Express, Guess, Macy's, Plaza Mexico (Anna’s Linens, Expression Metro Local 20 or Metro Rapid 720 Nordstrom, Sears, Steve Madden & more) Airbrush, Fandango Leather Mart & more) (Bath & Body Works, BCBG, Foot Locker, Pase Diario de $3 y suba a bordo. Nosotros nos encargamos 28 Hawthorne Station Pass Forever 21, Gap Kids and Baby Gap, Metro Gold Line de manejar para que usted se concentre en encontrar el Macy’s, Planet Funk, Sam Goody, Victoria’s South Bay Galleria m Secret & more) 14 Chinatown Station Metro Local 40 or Metro Rapid 740 regalo perfecto. etro.ne Chinatown Jewelry Mart (Anchor Blue, Claire’s, The Disney Store, Vermont/Beverly Station 6 (Phoenix Bakery, art galleries, clothing stores, Eddie Bauer, Lane Bryant, The Limited, t Beverly Center home décor retailers & more) Mervyn’s, Nine West, Nordstrom, RadioShack Metro Local 14 or Metro Rapid 714 & more) (Ann Taylor, Banana Republic, bebe, 15 Lincoln/Cypress Station Bloomingdale’s, Brookstone, Club Monaco, Home Depot 29 Douglas Station Coach, Diesel, DKNY, Express, Gymboree, Manhattan Village Mall 16 Highland Park Station Nine West, Pottery Barn, Sephora, Sony Metro Local 125 (Galco’s Soda Pop Stop, Payless Shoes, Style & more) (Babystyle, The Bombay Company, Chico’s, RadioShack, Smart & Final, clothing shops, Fry’s Electronics, Gap, Macy’s, Old Navy, The Grove shoe stores, boutiques & more) Metro Local 14 or Metro Rapid 714 Pottery Barn, REI Sporting Goods, (Abercrombie and Fitch, Anthoropologie, 17 Mission Station Sephora, Victoria’s Secret, Williams-Sonoma Apple Computer, Barnes & Noble, Coach, Mission West Shopping District (Antique & more) Crate & Barrel, J. Crew, Janie and Jack, stores, clothing shops/boutiques & more) Nike Women, Nordstrom, Pottery Barn 18 Del Mar Station & Memorial Park Station Kids, Quiksilver Boardrider’s Club, Old Pasadena (Apple Computer, Barnes & Tommy Bahama & more) Noble, The Body Shop, Crate & Barrel, Gap, J. Crew, Patagonia, Pottery Barn, Restoration Hardware, SAKS FIFTH AVENUE, Information subject to change Urban Outfitters, Z Gallerie & more)

metro.net Go Metro 2006 Shopping Guide

Objective To inform and encourage shoppers to use public transportation during the holiday season.

Elements Take Ones

November 2006 current promotions

CD Chivas USA

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Go Metro to CD Chivas USAmetro.net – It Pays For Itself Objective To promote Metro to CD Chivas fans via a comprehensive cross-promotion.

Use Metro’s $3 Day Pass to get Elements to the Home Depot Center for CD Chivas USA home games E Blasts and receive $3 o= the ticket price. Just show your valid Metro pass (or Metro Rail ticket) Media Event at the Home Depot Center Box O;ce when you buy your Metro Briefs tickets to get the discount.

Whether it’s for work or play, Metro News the Metro Day Pass is the convenient way to ride all day Newspaper Ads on most Metro buses or trains for just three bucks. Home Depot Center Field Ads

Metro lines 26, 52, 130, 205, 352, 446 and 447 serve the Home Depot Center. For your best route, call Pocket Season Schedule Ads 1.800.COMMUTE or use the Trip Planner at metro.net. Press Release Radio LACMTA Transit TV PSA

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Metro works with LADOT and other municipal Metro has a special incentive program for carriers to provide you with an express bus employers to purchase your pass. network for better commuting throughout LA County. Whether you work for a large or small business, we can tailor our program to ﬁt Express services o=er various perks like individual company needs and make it comfortable, high-back seating with easy for your employer to pay your way all reading lights, faster service via carpool year ’round. lanes, and convenient connections to major employment centers and park/ride Ask your employer to call 213.922.2811. lots. Visit metro.net to ﬁnd out which Before long, you may be able to express service is best for you. Go Metro FREE!

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metro.net Metro Vaya en Metro Haga que su jefe Express Service “9 to 5” Map al trabajo. pague por su pase. “9 to5” Map July 2006

Metro trabaja con LADOT y otros medios de Metro tiene un programa de incentivos transporte municipales para proporcionarle especial para que los empleadores le compre una red de autobuses Express para que viaje su pase. mejor a través del Condado de Los Angeles. Ya sea que trabaja para una compañía Los servicios Express ofrecen varios grande o pequeña, nosotros podemos beneﬁcios tales como asientos cómodos desarrollar un programa que se acomode con respaldos altos y luces para leer, a las necesidades individuales de la servicio rápido vía los carriles de carpool compañía y facilite que su empleador y conexiones convenientes hacia centros le pague sus viajes durante todo el año. de empleo principales y lugares para estacionar y viajar. Visite metro.net para Pídale a su empleador que llame al obtener más información sobre qué 213.922.2811. Antes que se de cuenta, servicio Express es el mejor para usted. pueda que ¡Vaya en Metro GRATIS!

1.800.266.6883 metro.net November 2006

Metro News M1.800.266.6883 metro.net November 2006 etro MetroNews News

Proud To Be America’s Best

Also:

> Orange Line First Anniversary > Expo Line Groundbreaking Proud To Be > Mariachi Festival Nov. 19 > Hollywood Christmas Parade Nov. 26

America’s Best

Also:

> Orange Line First Anniversary > Expo Line Groundbreaking > Mariachi Festival Nov. 19 > Hollywood Christmas Parade Nov. 26

November 2006 metro briefs

Metro Briefs: Insertion Summary

Los mejores de América

MetroBriefs MetroBriefs GATEWAY CITIES Viaje en el mejor de América Come Ride America’s Best Metro ha sido nombrado como el sistema de transporte más sobresaliente por la Asociación Americana de Transporte Público. Metro has been named Outstanding Transportation System by El viaje nunca ha sido mejor. Nuestra escuadra es más colorida y the American Public Transportation Association. The ride has más segura, nuestro servicio es más rápido y frecuente, y estamos never been better, our fleet is brighter and safer, our service construyendo dos nuevas líneas de tren. ¿No es el momento de que is faster and more frequent and we’re building two new rail usted Viaje en Metro? lines. Isn’t it time for you to Go Metro? Más trenes, con mayor frecuencia en Metro Gold Line Metro Putting Gas Tax Dollars To Work Usted pasará 30% menos tiempo esperando por los trenes de Metro Gold Line que viajan entre el Centro de Los Angeles y Pasadena. Metro is investing $670 million in Proposition 42 gasoline sales Ahora, con las mejoras en el sistema, los trenes pasan, en promedio, tax funds this year on important transportation projects such cada 10 minutos durante las horas pico. O use el servicio Express as expanding freeway carpool lanes, new transit rail lines and de Metro Gold Line para quitarle minutos adicionales a su viaje, improved bus service. Some $460 million in gas tax dollars ya que solamente hace paradas limitadas. Obtenga más información next year are earmarked for the Exposition Light Rail Line and en metro.net. freeway construction. Metro pone los dólares de impuestos de gasolina X Line Faster Than Driving Alone a trabajar Metro Express Line 577X pulls out all the stops between Norwalk Este año, Metro está invirtiendo $670 millones de los fondos de and Long Beach or El Monte. Using the car pool lanes from the impuestos de ventas de gasolina de la Proposición 42 en proyectos Metro Green Line station in Norwalk, it’s only about 20 minutes importantes de transporte, tales como la expansión de carriles para carpool en las autopistas, nuevas líneas de tren y servicios de autobús to CSULB and VA Long Beach Healthcare, and about 30 minutes mejorados. El próximo año, un aproximado de $460 millones de los to the El Monte Transit Center. Find out more at metro.net. impuestos de gasolina están reservados para la línea de tren ligero Exposition y la construcción de autopistas. Tell Us What You Really Think Making a difference in the transportation of your community Viaje en Metro al Desfile de Navidad de Hollywood is as easy as attending the Metro Gateway Cities’ Governance Vea a las celebridades, bandas marchantes, carrozas, automóviles vo Council Meeting on the second Thursday of each month at clásicos, cuadrillas de caballo y mucho más en el 75 Desfile 2pm, at the Gas Company, 9240 Firestone Boulevard, Downey. Anual de Navidad de Hollywood el domingo 26 de noviembre. For information, search for “Metro Gateway Cities” at metro.net. Las estaciones Hollywood/Highland y Hollywood/Vine de Metro Rail se encuentran en la ruta del desfile. Para ver sus conexiones, use el Metro Trip Planner en metro.net. Metro’s “Spotlight Award” Falls On Montes Baltazar Montes, a bus operator out of downtown LA, was Sea parte del mejor de América, feria de trabajo selected by his co-workers to receive Metro’s 2006 Spotlight de Metro el 4 de noviembre Award in recognition of overall job performance. Montes is Hágase un conductor de autobús de Metro. El pago inicial es de cited for his efforts to ensure a safe journey for all those who $13.36 por hora después de su capacitación. Asista a la feria de board his bus. trabajo el sábado, 4 de noviembre de las 8 de la mañana a la 1 de la tarde en la oficina central de Metro en el cruce de la calle Vignes y la avenida César E. Chávez en el Centro de Los Angeles. Llame al 213.922.DRIVE o visite metro.net.

Si le gustaría saber If you’d like to know more, please call us at más, favor de llamar 1.800.464.2111, al 1.800.464.2111 or visit metro.net. o visite metro.net. GAT-BE-07-005 GEN-CS-07-005A

Armenian/English Inglewood News The Argonaut Asbarez Armenian Daily Newspaper LA Downtown News The Compton Bulletin Nor Gyank-New Life Armenian Weekly LA Watts Times The Malibu Times Cambodian LA Alternative The Press Khemara Times La Canada - Flintridge Weekly The Tolucan Times Chinese LA CityBeat/ValleyBeat Valley Vantage Highlander Chinese Daily News La Puente Highlander Walnut Highlander Sing Tao Daily LA Times-San Fern Valley Warner Center News English LA Times-San Gabriel Valley West Covina Highlander Altadena/Pasadena/So Pas LA Times-Westside/SB/SE West Hollywood Independent Arcadia Weekly LA ValleyBeat West Wave Arcadia/Temple City Las Virgenes Enterprise Westside Chronicle Asian Journal Lawndale News Whittier Daily News Azusa Highlander LB Press-Telegram English/Spanish Baldwin Park/La Puente Highlander Los Angeles Garment & Citizen Bell Gardens Sun Beach Reporter Los Angeles Sentinel City Terrace Comet Beverly Hills Courier Los Cerritos Community News Commerce Comet Beverly Press Lynwood Press Eastern Group Blue Paciﬁc News MetroLA Eastside Sun Burbank Leader Mid Valley News ELA Brooklyn-Belvedere Comet California Examiner Monrovia Weekly Inglewood Today Weekly Covina Highlander Monrovia/Duarte/Bradbury Mexican American Sun Culver City News MORE San Pedro Montebello Comet Culver City Observer MVN News Magazine Monterey Park Comet Culver City Star Northeast Wave Northeast Sun Daily Breeze Our Weekly Newspaper LA Wyvernwood Chronicle Daily News Park La Brea News Japanese/English Del Rey News Pasadena Independent The Rafu Shimpo Diamond Bar Highlander Pasadena Star-News Korean Downtown Gazette Pasadena Weekly The Korea Times East Wave PV News Korea Daily Easy Reader Random Lengths News Russian El Segundo Herald Rowland Heights Highlander Panorama Encino Sun San Dimas/La Verne Highlander Spanish Foothill Leader San Fernando Valley Sun HOY Gardena Valley News San Gabriel Valley Tribune Impacto USA Glendale News Press Santa Monica Daily Press LA Guia Glendora Highlander Santa Monica Mirror La Opinión Grunion Gazette Sherman Oaks Sun La Voz Libre Hacienda Heights Sierra Madre Weekly Mundo LA Hawthorne Press Tribune South Pasadena Review Thai Herald-American Studio City Sun Sereechai Newspaper Hollywood Independent Sunday Star Thai/Lao/English Asian Paciﬁc News

10 November 2006 web

Web Recap

During the month of November the Metro.net homepage had 40,265,951 hits including 2,304,079 trips planned using our Metro Trip Planner.

Major Projects in November:

> Completed four (4) videos with Press Release updates for Griffith Observatory, Hollywood Parade, etc.

> Completed podcast additions to Metro.net; registered with iTunes and placed 40+ video and audio clips onsite

> Completed December 17 Service Updates information on Metro.net

> Completed LA Kings rotating ad and content on Metro.net

> Completed I-710 Major Corridor Study – Final Report on Metro.net

> Completed eight (8) Eastside Extension Construction Notices on Metro.net

Rotating Ads

> Come Ride America’s Best

> Go Metro 2006 Shopping Guide

> Save $10 of LA Kings tickets

> Metro Destinations for your iPod

> Connecting to LAX just got easier

> Why wait in line? Buy Passes online!

> Your Ride. Your Boss Pays. Sweet!

11 November 2006 media relations

Media Relations

Media Relations/Cable Television/Video Production:

> Issued 13 press releases

> Coordinated two press events; Eastside tunnel breakthrough, San Fernando Road Bike Path event

> Produced and posted two videos on the web and on Transit TV; Hollywood Xmas Parade, Eastside tunnel breakthrough

> Worked on Metro Motion cable television show and six short videos

- Holiday Shopping via Metro

- Go Metro to Tournament of Roses events in Pasadena

- LA Kings Promotion with Metro

- Pershing Square ice skating promotion with Metro

- Koreatown Metro destination feature

- NoHo shopping promotion with Metro

November 2006 Press Release Log:

11.01.06 Go Metro to AFI Festival

11.02.06 Rush Hour Metro Gold Line Trans Now Run Faster, More Frequently

11.02.06 Go Metro to Griffith Observatory

11.06.06 Lola, Tunnel Boring Machine, Reaches End of Tunnel

11.08.06 Bond Statement by Snoble

11.08.06 Molina’s Bond Statement

11.08.06 “Lola” Reaches End of Tunnel

11.13.06 Go Metro to Hollywood Christmas Parade

11.17.06 Eastside Extension Construction Notice #30

11.20.06 Metro Debuts 1st Animated Bus Map

11.21.06 Advisory Thanksgiving Day Service

11.27.06 Eastside Extension Construction Notice #31

11.29.06 December Sector Governance Council Meetings

11.29.06 Eastside Extension Construction Notice #32

12 November 2006 cross promotions and pr events

Cross Promotions and PR Events

The promotional in-kind trade value generated in November had an equivalent promotional advertising value of $163,000; for a year to date total of $1,314,000.

November Filming Revenue - $120,397

Seasonal Promotional Trades and Added Value for Metro Patrons:

Show your Metro Pass or ticket and receive an added value for Metro patron or employee; Metro promotes the seasonal partner in our Metro News, Metro Briefs, Metro homepage banner and “This Month’s Go Metro Specials” link.

> AFI Film Festival in Hollywood November 1-12

> Use the free AFI shuttle to the theatre, show your stamped shuttle voucher at the box office and redeem free AFI tickets.

> Metro logo or mention was included in the following AFI promotional materials:

- Listing/logo in the AFI FEST & On Screen email 35,000+ subscribers

- Listing/logo on the AFI FEST Alternative Parking/Transportation to AFI FEST web site (starting 10/23) and link to metro.net

- Mention in AFI FEST Daily News

- Included on the 22 x 28’ Parking/Transportation Poster in the AFI FEST Information Booth ($33,000)

Promotional Trades:

Promotional partners included in Metro News & Metro Briefs; web site inclusion and/or press release.

> 16th Annual Mariachi Festival on November 19 - Boyle Heights ($50,000)

> Hollywood Christmas Parade ($30,000)

> Northeast Holiday Parade ($50,000)

Coordinated the following events for October:

> “Eastside Tunnel Boring Machine Breakthrough” event on November 16

13 November 2006 regional communications programs

Regional Communications Programs

Regional Communications Programs is a new configuration of four departments in the Metro Communications Division comprised of Regional Constituent Management Programs, Research and Development, Capital Programs Mitigation and Transit Education. This unit now contains the resources to provide a variety of services that support numerous types of projects throughout the agency and the introduction/operation of new transit services and transportation systems on a countywide basis.

Corridor Studies/Programs: > Released Outreach RFPs for I-710 EIR/EIS, Canoga EIR/PE, Crenshaw and Regional Connector > Provided technical support to Beverly Hills Mass Transit Committee, Century City Chamber, Westside Economic Collaborative regarding Westside Corridor Rail Extension > Provided strategic support to offices of the Mayor, L.A. City Council, County Supervisor, and LADOT regarding strategies for improving bus speeds along entire Wilshire Corridor > Coordinated development of inter-agency outreach strategy regarding Orange Line pavement work and deployment of articulated buses on Van Nuys Bl > Coordinated work regarding dedication of Santa Monica Boulevard Transit Parkway Project

Transportation Policy Program Communications: > Participated in on-going inter-agency communications and counsel with Westside Economic Collaborative, Westside COG, L.A. City Council offices, Westside Urban Forum, West LA CPAB Traffic Committee on regional transportation policy efforts, bonds, and schedule of LRTP > Initiated City of Montebello/ACE Community Review Process pursuant to Council Resolution of 11/8/06 > Awarded Environmental Justice Grant from Caltrans as part of MCGMAP

Transit Education Programs: > Distributed 100,000 rail safety flyers as a topper for the LA Times to homes around the Blue Line corridor in the Compton/Watts area, which has a history of the highest accident rates > Conducted new rider/orientation tours for 342 students and gave presentations to 14 schools reaching 2,010 > Continued running Rail Safety PSA’s at Albertson’s check-out stands in stores around all existing and soon to open rail lines reaching 316,228 > Total reached through outreach and education for the month of November: 418,728

14 November 2006 regional communications programs

Capital Programs Mitigations

During the month of November, the following activity was reported for Metro’s construction projects.

Metro Gold Line Eastside Extension

> Distributed 8 Construction Notices that reached approximately 50,500 residences and businesses regarding: - street widening and restoration - dismantling and extraction of the tunnel boring machines

> The following monthly standing meetings were held: - Executive Review Advisory Committee, November 9, East Los Angeles - Review Advisory Committee, November 16, LA Art Share - Ad-Hoc Sub Committee, November 30, Alpine Recreation Center, Chinatown

> Mitigation efforts included: - Participation in 3 community events; Mariachi Festival, Santa Cecilia Festival, Tunnel Boring Machine hole-through media event - Meetings with 35 residents/business owners to coordinate construction activities - Delivered 3 “open during construction” banners

Expo Light Rail Transit Project

> Two construction notices were disseminated to the impacted communities regarding: - Storm Drain replacement—Downtown - Pipeline Removal—West End

> The following monthly standing meetings were held: - Regular Board Meeting, November, Kenneth Hahn Hall of Administration - Urban Design Committee Meetings, November at USC Campus & November at Baldwin Hills/Crenshaw Plaza - Urban Design Elements Community Meetings, November 16, 28 and 29

> Urban Design presentations were made to the following Expo Board Members and staff: - Mr. Bohlke for Director Burke, November 13 - Director Wesson, November 13 - Kathy Godfrey for Director Perry, November 13 - Steve Cunningham for Director Corlin, November 14 - David Roberts for Director Parks, November 15 - Vivian Rescalvo for Director Yaroslavsky, November 28

> Urban Design presentations were made to community stakeholder Bishop Charles Blake, West Angeles Church

> Construction Safety Presentations were made at the following schools:

- Trinity Hill Elementary School - 28th St. Elementary School - Weems Elementary School - Adams Middle School - Lanterman High School - Echo Horizon School - Martin Luther King Elementary - 32nd Street Elementary School

15 November 2006 government relations

Government Relations

> Continued discussions regarding SAFETEA-LU implementation in Los Angeles County

> Participated in APTA’s Intergovernmental Committee meeting

> Continued lobbying activities in conjunction with a statewide coalition of transit properties facing potential federal excise taxes on lease transactions

> Monitored and continued to develop specific recommendations for State Infrastructure Bond proposals

> Attended Southern California Legislative Roundtable meeting

> Attend Multi-County Goods Movement Action Plan Advisory Stakeholder meeting

> Monitored Infrastructure bond working group committee meetings

> Reviewed all State Bill introductions/amendments

> Chaired weekly meetings of the CA Transit Association’s Legislative Committee

> Participated in monthly TAC and BOS meetings

> Supported Regional CEO meeting

> Supported Mobility 21 Coalition, Executive Committee and Summit Planning Meetings

> Attended CTA legislative conference in Long Beach

> Attended CTA Spillover Task Force in Sacramento

> Coordinated meeting with CTC Commissioner Esteban Torres

> Attended Pat Brown Conference in Los Angeles

> Coordinated City of Henderson visit with interests on the Orange Line, Metro Rapid and transit oriented development

> Coordinated Civil Air Defense Office Visit from Guangdong Province, China visit and toured Metro Red Line

> Coordinated a briefing and tour with members of the German Parliament along Metro Rail lines, Metro Rapid and transit oriented developments

> Coordinated Jiangsu Communications briefing relating to highways

> Coordinated Chinese Expressway delegation briefing relating to highways

> Coordinated City of Riverside tour along the Orange Line

> Attended and Supported the Metro Gold Line Eastside Extension tunnel breakthrough at First St and Lorena

> Welcomed the passage of transportation-related Propositions 1A, 1B and 1C, which won voter approval by wide margins in November 7th election

> Attended the Goods Movement Action Plan Integrating Work Group Meeting in Sacramento

> Met with the Speaker’s Office to discuss Metro legislative program and the infrastructure bonds

16 November 2006 sector activity

Sector Activity

This month marks the introduction of a new section in the Public Eye report which focuses on the work Communications does to support Metro’s Service Sectors and Operations.

All Sectors: Marketing campaign to promote December service changes, including: - 4-color car cards on buses and trains - 5-panel, 4-color Service Change Rider Notices on buses and trains (late Nov and Dec) - Metro Briefs ads published throughout LA County featured ‘Americas Best is Getting Even Better’, with highlights of December service improvements - Operator recruitment ads featuring new benefits

Metro Rail: - Metro Briefs ads featured More Gold Line trains and improved headways during rush hours; Take Metro Rail to the Hollywood Christmas Parade

Metro Gateway Cities (GWC): - System-wide distribution of take-ones and car cards on all buses announcing December service changes - Metro Briefs promoted Line 577 Express Service between Long Beach-Norwalk-El Monte; Feature on Metro GWC Sector’s Night of Stars Spotlight award winner; Two new limited stop lines on Central Ave and Compton Ave; Metro GWC Governance Council meetings - Night of Stars recap presentation to GWC Governance Council

Metro San Fernando Valley (SFV): - System-wide distribution of take-ones and car cards on all buses announcing December service changes - Metro Briefs promoted Orange Line Canoga Station with free parking coming in December; Recognition of record ridership on Metro Orange Line as it celebrated its first anniversary; Line 634 between the Metrolink Sylmar Station and LA Mission College; New Metro Rapid service on Reseda Bl beginning December 18; Two new limited stop lines and a new line between Universal Station and Metrolink; Feature on San Fernando Sector’s Night of Stars Spotlight award winner; Metro SFV Governance Council meetings

Metro South Bay (SB): - System-wide distribution of take-ones and car cards on all buses announcing December service changes - Metro Briefs promoted new high-capacity articulated buses on Metro Rapid Line 754 (Vermont Bl); More service on the 450X Line between the Artesia Transit Center and downtown LA; Feature on Metro SB Sector’s Night of Stars Spotlight award winner; Metro SB Governance Council meetings

Metro San Gabriel Valley (SGV): - System-wide distribution of take-ones and car cards on all buses announcing December service changes - Metro Briefs promoted Line 177 along Foothill Bl between the City of Hope and JPL; Feature on Metro SGV Sector’s Night of Stars Spotlight award winner; Metro SGV Governance Council meeting (Nov); Metro SGV Governance Council meetings moving to new day starting in Jan - Customer Satisfaction Survey Presentation to SGV Governance Council

Metro Westside/Central (WSC): - System-wide distribution of take-ones and car cards on all buses announcing December service changes - Metro Briefs featured WSC Sector’s Night of Stars Spotlight award winner; Prop 42 dollars going to local transit projects, including $460 million for the Expo Line; Metro WSC Governance Council meeting

17 November 2006 volunteer program

Metro Volunteer Program

Agency representatives from Metro Volunteers (MV) and the Division Ambassador Committee (DAC) communicated ridership and transit safety messages to thousands of county residents in eleven different public events in November. Typically working on the weekends or on their personal time, these staff members convey the value of public transportation to the community.

Date Event Location Attendees

November 1 Loren Miller Elementary School Los Angeles 200 students

November 3 Senior Citizen Health Fair Cerritos 600 residents

November 4 Chinese Chamber Safety Fair Los Angeles 1000 families

November 13 Cal State Dominguez Hills Fair Carson 2000 students

November 29 Moore Park Jr. College Transit Fair San Fernando 200 students

18 November 2006 commute services

Commute Services

This month we are pleased to welcome Center for Living and Learning, Fiesta Fabric, Housing Rights Center, Hua Nan Commercial Bank, Hill Farrer & Burill LLP, Orbit Industries, Inc., Phyllis Morris Originals and Sandy Mandy, Inc. Sales of annual employer pass programs began in August of 2005 and since then 60 have been sold with revenue of $492,984. As of month’s end, about 50% of the businesses who enrolled in 2006 have re-enrolled for 2007.

Institution Pass Programs

Los Angeles City College, Los Angeles Trade Tech and Rio Hondo College have agreed to extend their college pass programs for the Spring 2007 semester and UCLA pass sales for the winter quarter begins December 18.

By the Numbers:

> Pass Program Sales Revenue YTD (estimated): $4,708,942

> Metro Rewards (rideshare incentive program)

- Worksites: 1,239

- Participants: 32,694

> Vanpools: 1,026

> Carpoolers: 112,280

> Vanpoolers: 10,207

> Transit Riders: 72,258

> Surveys Processed: 91,314

> Public Pass Sales Outlets: 626

Upcoming Events

Employer Workshop January 9

19 November 2006 metro art

Poetry in Motion

from A Bed of A bed of mint Then we will roll over Mint beneath the window like the waves and wake of the room where we sleep to draw tea from the source will render the morning air springing beneath the window. sharp and sweet. Living sweet and sharp to each other.

Lorna Goodison (b. 1947)

from “A Bed of Mint” by Lorna Goodison from Turn Thanks, published by the University of Illinois Press. Copyright © 1999 by Lorna Goodison. Reprinted with permission of the poet and the publisher. lacmta ©2006 1/31/07 a remove remove 07-0940

Oasis We found (like the deserting) spacious calm, drank a pair of Arnold Palmers underneath a palm. Went for massage and mud, lacquer, love, overheated minerals, a stimulating rub. Then – as if it could be used, as if for art – I placed a grain of doubt in your open-pored heart, and watched what had been small dilate and everything else evaporate.

Dana Goodyear (b. 1976)

Each month a poetry placard is posted on every Metro bus to enhance bus customers’ journeys. This month’s poems from A Bed of Mint by Lorna Goodison and Oasis by Dana Goodyear.

20 November 2006 standing publications

Rider’s Guide

Connections

Destinations

System Map

21 November 2006

Coming soon…

Some of the projects planned for December 2006 include:

> Service Changes

> Go Metro to the Rose Parade

> Canoga Station Opening

> Metro Rapid Line 741

> Pasadena and San Fernando Valley Yellow Pages