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January 12, 2007 Los Angeles County One Gateway Plaza 213.922.2000 Tel Metropolitan Transportation Authority Los Angeles, CA 9°012-2952 metro.net Metro January 12, 2007 TO: BOARD OF DIRECTORS THROUGH: ROGER SNOBLE CHIEF EXECUTWE OFFICER FROM: MATT RAYMOND~ CHIEF COMMUNICATIONS OFFICER SUBJECT: DECEMBER COMMUNICATIONS REPORT ISSUE Improving awareness of communications activities. DISCUSSION This In the Public Eye report visually recaps communications activities from December 2006. NEXT STEPS The January report will be issued next month. ATTACHMENT December In the Public Eye Metro campaigns and customer information In the Public Eye December 2006 Metro Rapid Line 741 Service Changes TAP San Fernando Valley Yellow Pages Canoga Station Go Metro to the Rose Parade December 2006 Table of Contents top line Monthly Summary i campaigns Service Changes 1 Go Metro to the Rose Parade 2 Orange Line Canoga Station Opening 3 Metro Rapid Line 741 4 TAP 5 current promotions Holiday Shopping Guide 6 San Fernando Valley Yellow Pages 7 LA Kings 8 customer information “9 to 5” Map 9 12-Minute Map 9 Metro News 9 metro briefs Insertion Summary 10 customer signage Various Projects 11 web Web Stats 12 media relations Press Releases 13 cross promotions and events Recap 14 regional communications Recap 15 programs government relations Recap 17 sector activity Recap 18 metro volunteer program Recap 19 commute services Sales Figures 20 metro art Poetry in Motion 21 standing publications Rider’s Guide 22 Connections 22 Destinations 22 System Map 22 coming soon Overview for January 2007 23 December 2006 top line Top Line Fare Revenue In December 2006: > Total fare revenues were $23,392,000, 1.8% higher than December 2005. Fiscal year to date, fare revenues totaled $144,400,000, almost 4.2% more than the same period last fiscal year. Ridership In November 2006: > Monthly boardings on bus system-wide equaled 32,820,478 > Monthly boardings on rail system equaled 6,443,064 Customer Satisfaction (Based on Spring 2006 Survey) > 33% of ridership chooses Metro to commute to/from work > 86% of ridership said that Metro’s image is improving > 82% of ridership said that Metro bus service is better now than last year > 85% of ridership said, “I am satisfied with Metro service.” i December 2006 campaigns Service Changes metro.net America’s Best is getting even better. Service changes start December 17, 2006 metro.net America’s Best is El mejor de América continúa mejorándose. getting even better. Los cambios de servicio se inician el Service changes start December 17, 2006 17 de diciembre del 2006 > Additional weekday & weekend service > Servicio adicional entre semana y los fines de semana > New high-capacity buses > Nuevos autobuses de alta capacidad > New Metro Rapid line, limited stop service and more > Nueva línea de Metro Rapid, servicio de paradas limitadas y más Look for new timetables onboard in December or check metro.net Busque los nuevos horarios abordo su autobús en diciembre o visite metro.net ©2006 lacmta EXP 01.31.07 07-1633dw Objective To provide information regarding bus service changes to the public. Elements Ads Car Cards Take Ones Web 1 December 2006 campaigns Go Metro to the Rose Parade metro.net Go Metro to 2007 New Year’s celebrations! desfile de las rosas carrozas partido del rose bowl festejando el año nuevo The easy way to reach the parade, ?oats and Rose Bowl game. Viaje en Metro Gold Line al Disfrute de las carrozas sin ¿Por qué manejar? Llegue al partido Metro es su conductor – Desfile de Las Rosas. la locura. del Rose Bowl en Metro Rail. designado para la noche de 1 de Enero 1-2 de Enero 1 de Enero Año Nuevo. Metro Gold Line le hace más fácil que Metro está ofreciendo acceso fácil para Evite las largas caminatas y el alto costo 31 de Diciembre nunca llegar al Desfile de Las Rosas en ver las carrozas del Desfile de Las Rosas de estacionamiento en el Rose Bowl al Para ayudarle a celebrar el Año Nuevo, Pasadena. Las estaciones Memorial después del desfile. Tome Metro Gold Line tomar Metro Gold Line a la estación el servicio de Metro Bus y Metro Rail será Park, Del Mar, Lake y Allen se encuentran a la Estación Sierra Madre Villa en Pasadena. Memorial Park en Pasadena. Luego camine gratis desde las 9 de la noche el 31 de solamente a unos pasos de la ruta del Allí, usted puede abordar un autobús desde una distancia corta hasta el área de Diciembre hasta las 2 de la mañana el desfile. Evite el tráfico y los problemas de la plaza de autobuses en el primer nivel del estacionamiento de Parsons y viaje en 1 de Enero. Tarifas regulares regresan a estacionamiento. ¡Compre un Pase Diario área de estacionamiento que brinda servicio autobús cómodamente a través del tráfico partir de las 2 de la mañana el día de de Metro por solamente $3 y suba a bordo! de enlace directo al Parque Victory dónde las directamente hasta la puerta de entrada. Año Nuevo. carrozas estarán en exhibición durante el El servicio de enlace entre Parsons y el Victory Park MOUNTAIN ST 1 y 2 de Enero. El servicio de enlace ofrecerá Rose Bowl empezará a las 10 de la mañana Fin del desfile La tarifa de ida es de $1.25 para un viaje ORANGE GROVE BL servicio desde la Estación Sierra Madre Villa el día 1 de Enero. Sierra hasta las 3 de la tarde cada día. en una sola dirección y en una sola línea. 2 2 Madre Villa4 FA Lake Allen Un Pase Diario de $3 cubre viajes ilimitados IR OAKS A Habrá estacionamiento disponible comenzando en la fecha de compra hasta S AN GABRI 210 Horas del servicio de enlace: en Union Station por $6. Visite metro.net V PASADENA las 3 de la mañana del día siguiente. SIER cada 5-10 minutos para ver otors lugares de estacionamiento ORADO BL E Rose Bowl COL ALLEN L LAKE A R B LO L AR A MADR cerca a otras estaciones de Metro Rail. 1, 3 S ROB BL R MAR AV DEL Memorial Park OYO 1 de Enero 2 de Enero Atención: Todas las líneas de V O puede encontrar su mejor conexión al LE E BL PA S RK Metro Rail estarán en función 1 12:30pm-3pm 7am-3pm Metro Gold Line utilizando el Trip Planner Del Mar WA A BL IFORNI Y CAL toda la noche en la víspera Principio en metro.net. 134 del Año Nuevo. del desfile RM OR GLENA Se aplican las tarifas regulares de Metro. A NG E GR Llame al 1.877.793.9911 para más información Por favor recuerde que no se permite Ruta del desfile OVE sobre los autobuses, las horas para ver las comer, beber, fumar, ni productos B Gold Line de Metro Rail L inflamables en Metro Rail. Debido a que Estaciones de la carrozas y las entradas. Hacia el Centro Gold Line de Metro Rail se espera la asistencia de gran cantidad de Los Angeles de gente al Desfile de Las Rosas y al 1 Las estaciones de Memorial Park y Del Mar están aproximadamente a unas dos cuadras de partido del Rose Bowl, artículos grandes la ruta del des>le. como sombrillas, sillas y hieleras tampoco 2 Las estaciones de Lake y Allen están aproximadamente a unas cuatro cuadras de la ruta del des>le. se permitirán en los trenes ese día. 3 Salga en la estación Memorial Park para el servicio de enlace al Rose Bowl. 4 Salga en la estación Sierra Madre Villa para ver las carrozas después del des>le en Victory Park. Objective Rose Bowl To promote taking Metro to and from the Rose Bowl, Rose Parade and float viewing at Victory Park. Shuttle Elements Poster Take Ones Temporary Signage Web 2 December 2006 campaigns Orange Line Canoga Station metro.net Coming in late 2006 Metro Orange Line Canoga Station and Park/Ride Objective To inform area businesses and residents about the upcoming Canoga Station Park/Ride. Elements Banner Bench Ad Billboard Poster 3 December 2006 campaigns Metro Rapid Line 741 Objective metro.net To inform the public of new Metro Rapid line available Reseda Boulevard along Reseda Bl in the San Fernando Valley. just got Rapid. Elements Ads Bus Benches Signage Take Ones I love riding Rapid. Since it only stops at major cross streets, there’s nothing to slow me down. I just show up at my station to >nd a bus coming by every few minutes. Then, we cruise right through intersections with special sensors that keep tra;c lights green. Metro Rapid is so cool…What’s not to love? Metro Rapid 750 Devonshire Roscoe Sherman Way Victory Ventura Nordhoff Saticoy Vanowen Reseda Station Metro Orange Line 07-1008bmm ©2006 lacmta 4 December 2006 campaigns TAP metro.net Metro Begins Testing TAP Frequently Asked Questions Objective To introduce TAP to I-TAP/B-TAP customers and Metro/Muni employees. Elements Intro to TAP DVD Take Ones 5 December 2006 current promotions Holiday Shopping Guide Quick Shopping Guide (by Station) Guía de compras (por estación) Metro Red Line 7 Hollywood/Western Station Paseo Colorado Shopping Center (Bath & Body Thai Town Shopping District (Dokya Bookstore, Works, Coach, Loehmann’s, Macy’s & more) When tra;c is naughty, 1 Union Station/Gateway Transit Center Nuch Karam Gift Shop, Thailand Plaza & more) 19 Lake Avenue Station Olvera Street Shopping District 8 Hollywood/Vine Station South Lake Avenue Shopping District (El Pueblo de Los Angeles) Metro is nice. Sunset + Vine (Amoeba Music, Bed Bath & (Borders, Macy’s, Pier 1 Imports, Ross Dress- 2 Civic Center Station Beyond, Borders, Boutiques & more) for-Less, Trader Joe’s & more) Little Tokyo (Japanese Village Plaza, Little 9 Hollywood/Highland Station 20 Sierra Madre Villa Station Tokyo Shopping Center & more) Hollywood & Highland (ALDO, American Eagle Hastings Ranch Shopping Center (Bed, Bath Museum of Contemporary Art Store (MOCA) Outfitters, Banana Republic, bebe, Express, & Beyond, Best Buy, Chick’s Sporting Goods, 3 Pershing Square Station Gap, Hot Topic, Louis Vuitton, Nine West, Old Navy, Wickes Furniture & more) Garment District Oakley, Swatch & more) Westfield Santa Anita Este año, ir de compras puede ser más sencillo...viaje en Metro.
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