January 12, 2007

Home , Del Amo station, Reseda station

Los Angeles County One Gateway Plaza 213.922.2000 Tel Metropolitan Transportation Authority Los Angeles, CA 9°012-2952 metro.net Metro

January 12, 2007

TO: BOARD OF DIRECTORS

THROUGH: ROGER SNOBLE CHIEF EXECUTWE OFFICER

FROM: MATT RAYMOND~ CHIEF COMMUNICATIONS OFFICER

SUBJECT: DECEMBER COMMUNICATIONS REPORT

ISSUE

Improving awareness of communications activities.

DISCUSSION

This In the Public Eye report visually recaps communications activities from December 2006.

NEXT STEPS

The January report will be issued next month.

ATTACHMENT

December In the Public Eye Metro campaigns and customer information In the Public Eye

December 2006 Metro Rapid Line 741 Service Changes TAP San Fernando Valley Yellow Pages Canoga Station Go Metro to the Rose Parade December 2006

Table of Contents

top line Monthly Summary i

campaigns Service Changes 1 Go Metro to the Rose Parade 2 Orange Line Canoga Station Opening 3 Metro Rapid Line 741 4 TAP 5

current promotions Holiday Shopping Guide 6 San Fernando Valley Yellow Pages 7 LA Kings 8

customer information “9 to 5” Map 9 12-Minute Map 9 Metro News 9

metro briefs Insertion Summary 10

customer signage Various Projects 11

web Web Stats 12

media relations Press Releases 13 cross promotions and events Recap 14

regional communications Recap 15 programs

government relations Recap 17

sector activity Recap 18

metro volunteer program Recap 19

commute services Sales Figures 20

metro art Poetry in Motion 21

standing publications Rider’s Guide 22 Connections 22 Destinations 22 System Map 22

coming soon Overview for January 2007 23

December 2006 top line

Top Line

Fare Revenue

In December 2006:

> Total fare revenues were $23,392,000, 1.8% higher than December 2005. Fiscal year to date, fare revenues totaled $144,400,000, almost 4.2% more than the same period last ﬁscal year.

Ridership

In November 2006:

> Monthly boardings on bus system-wide equaled 32,820,478

> Monthly boardings on rail system equaled 6,443,064

Customer Satisfaction

(Based on Spring 2006 Survey)

> 33% of ridership chooses Metro to commute to/from work

> 86% of ridership said that Metro’s image is improving

> 82% of ridership said that Metro bus service is better now than last year

> 85% of ridership said, “I am satisﬁed with Metro service.”

i December 2006 campaigns

Service Changes

metro.net America’s Best is getting even better.

Service changes start December 17, 2006

metro.net

America’s Best is El mejor de América continúa mejorándose. getting even better. Los cambios de servicio se inician el Service changes start December 17, 2006 17 de diciembre del 2006 > Additional weekday & weekend service > Servicio adicional entre semana y los fines de semana > New high-capacity buses > Nuevos autobuses de alta capacidad > New Metro Rapid line, limited stop service and more > Nueva línea de Metro Rapid, servicio de paradas limitadas y más

EXP 01.31.07 07-1633dw

Objective To provide information regarding bus service changes to the public.

Elements Ads Car Cards Take Ones Web

December 2006 campaigns

Go Metro to the Rose Parade

metro.net Go Metro to 2007 New Year’s celebrations!

desfile de las rosas carrozas partido del rose bowl festejando el año nuevo The easy way to reach the parade, ?oats and Rose Bowl game. Viaje en Metro Gold Line al Disfrute de las carrozas sin ¿Por qué manejar? Llegue al partido Metro es su conductor – Desﬁle de Las Rosas. la locura. del Rose Bowl en Metro Rail. designado para la noche de 1 de Enero 1-2 de Enero 1 de Enero Año Nuevo.

Metro Gold Line le hace más fácil que Metro está ofreciendo acceso fácil para Evite las largas caminatas y el alto costo 31 de Diciembre nunca llegar al Desfile de Las Rosas en ver las carrozas del Desfile de Las Rosas de estacionamiento en el Rose Bowl al Para ayudarle a celebrar el Año Nuevo, Pasadena. Las estaciones Memorial después del desfile. Tome Metro Gold Line tomar Metro Gold Line a la estación el servicio de Metro Bus y Metro Rail será Park, Del Mar, Lake y Allen se encuentran a la Estación Sierra Madre Villa en Pasadena. Memorial Park en Pasadena. Luego camine gratis desde las 9 de la noche el 31 de solamente a unos pasos de la ruta del Allí, usted puede abordar un autobús desde una distancia corta hasta el área de Diciembre hasta las 2 de la mañana el desfile. Evite el tráfico y los problemas de la plaza de autobuses en el primer nivel del estacionamiento de Parsons y viaje en 1 de Enero. Tarifas regulares regresan a estacionamiento. ¡Compre un Pase Diario área de estacionamiento que brinda servicio autobús cómodamente a través del tráfico partir de las 2 de la mañana el día de de Metro por solamente $3 y suba a bordo! de enlace directo al Parque Victory dónde las directamente hasta la puerta de entrada. Año Nuevo. carrozas estarán en exhibición durante el El servicio de enlace entre Parsons y el Victory Park MOUNTAIN ST 1 y 2 de Enero. El servicio de enlace ofrecerá Rose Bowl empezará a las 10 de la mañana Fin del desfile La tarifa de ida es de $1.25 para un viaje ORANGE GROVE BL servicio desde la Estación Sierra Madre Villa el día 1 de Enero. Sierra hasta las 3 de la tarde cada día. en una sola dirección y en una sola línea. 2 2 Madre Villa4 FA Lake Allen Un Pase Diario de $3 cubre viajes ilimitados IR OAKS A Habrá estacionamiento disponible comenzando en la fecha de compra hasta S AN GABRI 210 Horas del servicio de enlace: en Union Station por $6. Visite metro.net V PASADENA las 3 de la mañana del día siguiente. SIER cada 5-10 minutos para ver otors lugares de estacionamiento ORADO BL E Rose Bowl COL ALLEN L LAKE A R B LO L AR A MADR cerca a otras estaciones de Metro Rail. 1, 3 S ROB BL R MAR AV DEL Memorial Park OYO 1 de Enero 2 de Enero Atención: Todas las líneas de V O puede encontrar su mejor conexión al LE E BL PA S RK Metro Rail estarán en función 1 12:30pm-3pm 7am-3pm Metro Gold Line utilizando el Trip Planner Del Mar WA A BL IFORNI Y CAL toda la noche en la víspera Principio en metro.net. 134 del Año Nuevo. del desfile RM OR GLENA Se aplican las tarifas regulares de Metro. A NG E GR Llame al 1.877.793.9911 para más información Por favor recuerde que no se permite Ruta del desfile OVE sobre los autobuses, las horas para ver las comer, beber, fumar, ni productos B Gold Line de Metro Rail L inflamables en Metro Rail. Debido a que Estaciones de la carrozas y las entradas. Hacia el Centro Gold Line de Metro Rail se espera la asistencia de gran cantidad de Los Angeles de gente al Desfile de Las Rosas y al

1 Las estaciones de Memorial Park y Del Mar están aproximadamente a unas dos cuadras de partido del Rose Bowl, artículos grandes la ruta del des>le. como sombrillas, sillas y hieleras tampoco 2 Las estaciones de Lake y Allen están aproximadamente a unas cuatro cuadras de la ruta del des>le. se permitirán en los trenes ese día. 3 Salga en la estación Memorial Park para el servicio de enlace al Rose Bowl. 4 Salga en la estación Sierra Madre Villa para ver las carrozas después del des>le en Victory Park.

Objective Rose Bowl To promote taking Metro to and from the Rose Bowl, Rose Parade and ﬂoat viewing at Victory Park.

Shuttle Elements Poster Take Ones Temporary Signage Web

December 2006 campaigns

Orange Line Canoga Station

metro.net Coming in late 2006 Metro Orange Line Canoga Station and Park/Ride

Objective To inform area businesses and residents about the upcoming Canoga Station Park/Ride.

Elements Banner Bench Ad Billboard Poster

December 2006 campaigns

Metro Rapid Line 741

Objective metro.net To inform the public of new Metro Rapid line available Reseda Boulevard along Reseda Bl in the San Fernando Valley. just got Rapid. Elements Ads Bus Benches Signage Take Ones

I love riding Rapid.

Since it only stops at major cross streets, there’s nothing to slow me down. I just show up at my station to >nd a bus coming by every few minutes. Then, we cruise right through intersections with special sensors that keep tra;c lights green.

Metro Rapid is so cool…What’s not to love?

Metro Rapid 750 Devonshire Roscoe Sherman Way Victory Ventura

December 2006 campaigns

TAP

metro.net Metro Begins Testing TAP

Frequently Asked Questions Objective To introduce TAP to I-TAP/B-TAP customers and Metro/Muni employees.

Elements Intro to TAP DVD Take Ones

December 2006 current promotions

Holiday Shopping Guide

Quick Shopping Guide (by Station) Guía de compras (por estación)

Metro Red Line 7 Hollywood/Western Station Paseo Colorado Shopping Center (Bath & Body Thai Town Shopping District (Dokya Bookstore, Works, Coach, Loehmann’s, Macy’s & more) When tra;c is naughty, 1 Union Station/Gateway Transit Center Nuch Karam Gift Shop, Thailand Plaza & more) 19 Lake Avenue Station Olvera Street Shopping District 8 Hollywood/Vine Station South Lake Avenue Shopping District (El Pueblo de Los Angeles) Metro is nice. Sunset + Vine (Amoeba Music, Bed Bath & (Borders, Macy’s, Pier 1 Imports, Ross Dress- 2 Civic Center Station Beyond, Borders, Boutiques & more) for-Less, Trader Joe’s & more) Little Tokyo (Japanese Village Plaza, Little 9 Hollywood/Highland Station 20 Sierra Madre Villa Station Tokyo Shopping Center & more) Hollywood & Highland (ALDO, American Eagle Hastings Ranch Shopping Center (Bed, Bath Museum of Contemporary Art Store (MOCA) Outfitters, Banana Republic, bebe, Express, & Beyond, Best Buy, Chick’s Sporting Goods, 3 Pershing Square Station Gap, Hot Topic, Louis Vuitton, Nine West, Old Navy, Wickes Furniture & more) Garment District Oakley, Swatch & more) Westfield Santa Anita Este año, ir de compras puede ser más sencillo...viaje en Metro. Grand Central Market Hollywood Boulevard (shops & more) Weekend only shuttle service in December (Bath & Body Works, The Bombay Company, Jewelry District 10 Universal City Station Borders, The Disney Store, Eddie Bauer, Santee Alley Universal CityWalk (Adobe Road, Billabong, JCPenny, The Limited, Macy’s, Nordstrom, Toy District Fossil, EB Games, Hollywood Harley Old Navy & more) Davidson, Hot Topic, Magnet Max, 4 7th Street/Metro Center Station Popcornopolis, Quicksilver Boardrider’s Club, Take Metro Rail to go shopping this holiday season and you can: 7th & Fig (Ann Taylor Loft, Godiva The Raider Image, Sam Goody, Sketchers, Metro Blue Line > Save money on gas and parking Chocolatier, Macy's, Mrs. Beasley’s, Mr. G’s Sunglass Hut, Zen Zone & more) 21 Pico Station Toys & Expressions, & more) 11 Fashion District > Skip the trafﬁc near shopping centers and freeways Macy’s Plaza (Bath & Body Works, Express, North Hollywood Station > Lady Foot Locker, Macy’s, RadioShack, NoHo Arts District (Boutiques, children’s 22 Florence Station Avoid looking for a parking spot Victoria’s Secret & more) and vintage clothing, home décor shops, Swap Meet retail & more) 5 Wilshire/Western Station 23 Compton Station Many major stores, boutiques and malls are conveniently located Koreatown Shopping District (Koreatown Metro Orange Line Compton Town Center (The Athlete’s Foot, Galleria, Koreatown Plaza & more) Circuit City, Footlocker, Kragen Auto Parts, 12 near Metro Rail stations. Just buy your $3 Day Pass and hop Beverly Hills/Rodeo Drive Shopping Van Nuys Station Payless Shoes & more) Panorama Mall on board. We’ll take care of driving, so you can concentrate on Metro Local 20 or Metro Rapid 720 24 Del Amo Station Metro Local 233 or Metro Rapid 761 DEC 2006 (Anthropologie, Banana Republic, Barneys Del Amo Indoor Swap Meet ﬁnding the perfect gift. 0123077 New York, Burberry, Club Monaco, (Anchor Blue, Forever 21, K-B Toys, Payless THURSDAY Crate & Barrel, Gap, Guess, Lacoste, Shoe Source, Wal-Mart & more) 25 5th Street Station Neiman Marcus, NikeTown, Pottery Barn, The Plant City Place Long Beach (Nordstrom Rack, SAKS FIFTH AVENUE, Sharper Image, Metro Local 169, 233 or Metro Rapid 761 Ross Dress-for-Less, Wal-Mart & more) Para ir de compras esta temporada navideña tome Metro Rail y... (Babies-R-Us, Cost Plus, Home Depot, Office Tiffany & Co. & more) 26 Transit Mall Station > Max, RadioShack, Ross & more) Ahorre dinero en gasolina y estacionamiento 3rd Street Promenade Pine Avenue Shopping District Metro Local 20 or Metro Rapid 720 > 13 Warner Center Station Shoreline Village Evite el tráfico en las autopistas y cerca de los centros comerciales (Abercrombie and Fitch, Anthropologie, 0 West>eld Promenade (Barnes & Noble, The Pike at Rainbow Harbor > Evítese de buscar un lugar de estacionamiento Banana Republic, Benetton, Borders, The Bombay Company, Macy’s, Restoration 1 French Connection, Gap, Guess, J. Crew, Hardware, Williams-Sonoma & more) Levi’s, Pottery Barn, Puma, Urban Outfitters, Metro Green Line West>eld Topanga (Abercrombie and Fitch, Von Dutch & more) Muchas tiendas y centros comerciales están ubicados cerca American Eagle Outfitters, Anne Taylor, 27 Long Beach Station Day Santa Monica Place de las estaciones de Metro Rail. Simplemente, compre un Banana Repulic, Express, Guess, Macy's, Plaza Mexico (Anna’s Linens, Expression Metro Local 20 or Metro Rapid 720 Nordstrom, Sears, Steve Madden & more) Airbrush, Fandango Leather Mart & more) (Bath & Body Works, BCBG, Foot Locker, Pase Diario de $3 y suba a bordo. Nosotros nos encargamos 28 Hawthorne Station Pass Forever 21, Gap Kids and Baby Gap, Metro Gold Line de manejar para que usted se concentre en encontrar el Macy’s, Planet Funk, Sam Goody, Victoria’s South Bay Galleria m Secret & more) 14 Chinatown Station Metro Local 40 or Metro Rapid 740 regalo perfecto. etro.ne Chinatown Jewelry Mart (Anchor Blue, Claire’s, The Disney Store, Vermont/Beverly Station 6 (Phoenix Bakery, art galleries, clothing stores, Eddie Bauer, Lane Bryant, The Limited, t Beverly Center home décor retailers & more) Mervyn’s, Nine West, Nordstrom, RadioShack Metro Local 14 or Metro Rapid 714 & more) (Ann Taylor, Banana Republic, bebe, 15 Lincoln/Cypress Station Bloomingdale’s, Brookstone, Club Monaco, Home Depot 29 Douglas Station Coach, Diesel, DKNY, Express, Gymboree, Manhattan Village Mall 16 Highland Park Station Nine West, Pottery Barn, Sephora, Sony Metro Local 125 (Galco’s Soda Pop Stop, Payless Shoes, Style & more) (Babystyle, The Bombay Company, Chico’s, RadioShack, Smart & Final, clothing shops, Fry’s Electronics, Gap, Macy’s, Old Navy, The Grove shoe stores, boutiques & more) Metro Local 14 or Metro Rapid 714 Pottery Barn, REI Sporting Goods, (Abercrombie and Fitch, Anthoropologie, 17 Mission Station Sephora, Victoria’s Secret, Williams-Sonoma Apple Computer, Barnes & Noble, Coach, Mission West Shopping District (Antique & more) Crate & Barrel, J. Crew, Janie and Jack, stores, clothing shops/boutiques & more) Nike Women, Nordstrom, Pottery Barn 18 Del Mar Station & Memorial Park Station Kids, Quiksilver Boardrider’s Club, Old Pasadena (Apple Computer, Barnes & Tommy Bahama & more) Noble, The Body Shop, Crate & Barrel, Gap, J. Crew, Patagonia, Pottery Barn, Restoration Hardware, SAKS FIFTH AVENUE, Information subject to change Urban Outfitters, Z Gallerie & more)

metro.net Go Metro 2006 Shopping Guide

Objective To inform and encourage shoppers to use public transportation during the holiday season.

Elements Take Ones Web

December 2006 current promotions

San Fernando Valley Yellow Pages

Objective Front cover ad alerting the businesses and residents of the San Fernando Valley about the Orange Line.

Elements Ad

December 2006 current promotions

LA Kings

metro.net Get here the easy way. Go Metro.

A trip to STAPLES Center should be fun from beginning to end. So skip the tra;c and parking hassle and Go Metro.

The Metro Blue Line’s Pico Station is just a block away. Many Metro bus lines serve the arena as well. And thanks to the Metro Day Pass, you can make the whole trip for just $3. To ﬁ nd the route that’s best for you, use the online Trip Planner at metro.net. 07-1635ns ©2006 lacmta

07-1635_ad_staples_final.indd 1 11/9/06 1:13:46 PM

metro.net

Get here the easy way. Go Metro.

Objective To promote Metro to LA Kings fans via a comprehensive cross-promotion.

Elements

A trip to STAPLES Center should be fun Ads from beginning to end. So skip the tra;c and parking hassle and Go Metro. Banner The Metro Blue Line’s Pico Station is just a block away. Many Metro bus lines serve the Flyer arena as well. And thanks to the Metro Day Pass, you can make the whole trip for just $3. Web To find the route that’s best for you, use the online Trip Planner at metro.net. Show your valid Metro pass or Metro Rail ticket at the STAPLES Center Box Office to receive $10 off any seat to any Kings game December 2, 2006 – January 3, 2007! 07-1874 ©2006 lacmta

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12-Minute Map

Go Metro to... > The Universal City-Burbank Shuttle Line 155 will travel

> Harbor Transitway Express Line 450X will increase Get $1 O= Downtown On Ice Metro Riders Save $10 On 1.800.266.6883 metro.net diciembre del 2006 service to run every 15 minutes during the rush hours of 7-8am northbound and 4-5pm southbound. To put you in the holiday mood, the LA Kings LA Kings Tickets Downtown on Ice is back for its ninth year now through > Sixty-foot-long Metro Liners with seating for 57 Calling all hockey lovers! Show your Metro pass or ticket January 15. passengers will begin serving Van Nuys Boulevard at the Staples Center box office and get $10 o= any seat Line 233 and Vermont Avenue Line 240. Downtown LA’s Pershing Square has been turned into to the LA Kings home games December 2 through > There will be additional service on weekdays for Lines the Southland’s largest ice-skating rink brought to you January 3. See the LA home team take on NHL greats, by the LA Kings and the LA Department of Recreation such as, the Anaheim Ducks, Calgary FlamesGo Metro to... and the 40, 108, 111, 115, 117, 206, 212, 445, 450X, 550 and 710. > The Universal City-Burbank Shuttle Line 155 will travel between the Metro Rail Universal City Station and the & Parks. Highlights include “Glide in Movie,” free Colorado Avalanche. Burbank Metrolink Station. > Harbor Transitway Express Line 450X will increase Get $1 O= Downtown On Ice Metro Riders Save $10 On 1.800.266.6883 metro.net diciembre del 2006 Saturday bus service is being added to Lines 40, 108, service to run every 15 minutes during the rush hours of 7-8am northbound and 4-5pm southbound. To put you in the holiday mood, the LA Kings LA Kings Tickets hockey clinics for kids, a Winter Festival, concert series, > Sixty-foot-long Metro Liners with seating for 57 Downtown on Ice is back for its ninth year now through Calling all hockey lovers! Show your Metro pass or ticket January 15. Make a list, check it twice and then use the Metro Trip Planner Construction111, 115, 117, is underway 207, 212 on and the Exposition711. Sunday Light bus Rail service Line will passengers will begin serving Van Nuys Boulevard at the Staples Center box office and get $10 o= any seat For Metromore information News Linecall 233 and Vermont 888.KINGS.LA Avenue Line 240. Downtown orLA’s Pershing online Square has been turned at into to the LA Kings home games December 2 through and a special Kids Zone. > There will be additional service on weekdays for Lines the Southland’s largest ice-skating rink brought to you January 3. See the LA home team take on NHL greats, by the LA Kings and the LA Department of Recreation such as, the Anaheim Ducks, MCalgary Flames and the etro at metro.net to get there. 40, 108, 111, 115, 117, 206, 212, 445, 450X, 550 and 710. followingbe improved the official on groundbreaking.Lines 40, 108, 111, 115, 207 & 210. & Parks. Highlights include “Glide in Movie,” free Colorado Avalanche. www.lakings.com. Saturday bus service is being added to Lines 40, 108, hockey clinics for kids, a Winter Festival, concert series, Make a list, check it twice and then use the Metro Trip Planner Construction111, 115, 117, is underway 207, 212 on and the Exposition711. Sunday Light bus Rail service Line will For more information call 888.KINGS.LA or online at and a special Kids Zone. Metro at metro.net to get there. followingbe improved the official on groundbreaking.Lines 40, 108, 111, 115, 207 & 210. www.lakings.com. News Take a spin on the ice with an hour-long skating session News For updated timetables on all the service improvement, Check back next month for more LA Kings o=ers or News Take a spin on the ice with an hour-long skating session (Bring the coupon below for $1 o= the $6 admission News visit metro.net. check the Go Metro Specials at metro.net. For updated timetables on all the service improvement, When Tra;c Is Naughty, fee. Discount does not apply to skate rental fees). Check back next month for more LA KingsFor complete information, o= callers 888.LA.PARKS or or Metro Is Nice Make Your Rose Parade Special: visit laparks.org. LA Kings Games at Staples Center (Bring the coupon below for $1 o= the $6 admission Take the Gold Line Saturday December 2 Anaheim Ducks 1:00pm visit metro.net. So much to do, so little time. Whether it’s shopping, checkentertainment the or getting Go together withMetro family and friends, SpecialsJoin those who’ve discovered at the easiest metro.net. way to get to Thursday December 7 Nashville Predators 7:30pm fee. Discount does not apply to skate rental fees). Go Metro to make your holiday season a little less hectic. Pasadena’s Annual Tournament of Roses – Metro Rail. Saturday December 9 Colorado Avalanche 7:30pm Use Metro’s 2006 Holiday Shopping Guide for a listing More and more parade viewers are avoiding the tra;c Tuesday December 12 San Jose Sharks 7:30pm Viaje en Metro durante When Tra;c Is Naughty, of major stores and boutiques conveniently served by and parking hassles each year by using the fast and Saturday December 16 Dallas Stars 1:00pm Metro. Look for the guide on buses or trains and online convenient Metro Gold Line. The Memorial Park, Del Mar, las fiestas del Fin del Año For complete information, call 888.LA.PARKS or at metro.net. Lake and Allen stations are all just a short walk from the c o u p o n Tuesday December 19 Calgary Flames 7:30pm parade route. Tuesday December 26 Phoenix Coyotes 7:30pm America’s Best is Getting Even Better Make Your Rose Parade Special: LA Kings Games at StaplesThe Gold Line will runCenter overnight New Year’s Eve, with Wednesday January 3 Columbus Blue Jackets 7:30pm Además: Metro Is Nice Look for these and other improvements to Metro Bus trains running as often as every 8 minutes beginning at visit laparks.org. admission service beginning December 17: 6am on Monday, January 1. $1 o= > Se presentan nuevas líneas de autobús Special shuttles to the float viewing area in Victory Park > New Metro Rapid Line 741 debuts weekdays along 9th Annual Downtown on Ice > Trenes de Metro Gold Line con Reseda Boulevard between Northridge and Tarzana will be running from the Sierra Madre Villa Station Outdoor Ice Skating Rink at Pershing Square Saturday December 2 following the parade.Anaheim The shuttle will run from 12:30pm Ducks 1:00pm mayor frecuencia Take the Gold Line with connection to the Reseda Orange Line Station. to 3pm on the day of the parade and from 7am to 3pm on LA Kings Downtown on Ice is open daily, > Cupón de $1 para Downtown On Ice So much to do, so little time. Whether it’s shopping, > The Nordho= Street Limited Stop Line 364 will o=er Tuesday, January 2. See metro.net for travel connections. including holidays, now through January 15. faster service along Nordho= and Osborne streets > Obtenga un descuento de $10 en los between Chatsworth and Sun Valley. Gold Line Improves Service, Pershing Square boletos de LA Kings 532 South Olive Street, Los Angeles entertainment or getting together with family and friends, Thursday> New Line 355 will provideDecember limited stop service along 7Travel TimeNashville Predators 7:30pm Join those who’ve discovered the easiest way to get to Compton Avenue between downtown and Metro Blue Line Firestone Station. Metro is making it easier, faster and more convenient to get between downtown LA and Pasadena. System > New Central Avenue Limited Stop Line 350 will travel Go Metro to make your holiday season a little less hectic. improvements have trains running 5 minutes faster LA Kings Defenseman Pasadena’s Annual Tournament of Roses – Metro Rail. between downtown and the Metro Green Line between Metro Union Station and Sierra Madre Villa, SaturdayAvalon Station. December 9 Colorado Avalanche 7:30pmAaron Miller during rush hours. This means you’ll spend about 30% > Line 224 will provide service between the Metro Rail less time waiting for the train to arrive. Or shave minutes

Universal City Station and the Olive View Medical o= the commute by boarding the Gold Line Express, LACMTA Center along Lankershim Boulevard and San which makes fewer stops along the line.

la kings downtown on ice ©2006 Fernando Road. Go to metro.net for more information and download Use Metro’s 2006 Holiday Shopping Guide for a listing More and more parade viewers are avoiding the tra;c Tuesday December 12 San Jose Sharks 7:30pm tr a timetable. of major stores and boutiques conveniently served by Viaje07-11711 en Metro durante and parking hassles each year by using the fast and Saturday December 16 Dallas Stars 1:00pm Metro. Look for the guide on buses or trains and online convenient Metro Gold Line. The Memorial Park, Del Mar, las ﬁestas del Fin del Año at metro.net. Lake and Allen stations are all just a short walk from the c o u p o n Tuesday December 19 Calgary Flames 7:30pm parade route. Tuesday December 26 Phoenix Coyotes 7:30pm America’s Best is Getting Even Better The Gold Line will run overnight New Year’s Eve, with Wednesday January 3 Columbus Blue Jackets 7:30pm Además: Look for these and other improvements to Metro Bus trains running as often as every 8 minutes beginning at admission service beginning December 17: 6am on Monday, January 1. $1 o= > Se presentan nuevas líneas de autobús Special shuttles to the float viewing area in Victory Park > New Metro Rapid Line 741 debuts weekdays along 9th Annual Downtown on Ice > Trenes de Metro Gold Line con will be running from the Sierra Madre Villa Station Reseda Boulevard between Northridge and Tarzana Outdoor Ice Skating Rink at Pershing Square mayor frecuencia with connection to the Reseda Orange Line Station. following the parade. The shuttle will run from 12:30pm to 3pm on the day of the parade and from 7am to 3pm on LA Kings Downtown on Ice is open daily, > Cupón de $1 para Downtown On Ice > The Nordho= Street Limited Stop Line 364 will o=er Tuesday, January 2. See metro.net for travel connections. including holidays, now through January 15. faster service along Nordho= and Osborne streets > Obtenga un descuento de $10 en los between Chatsworth and Sun Valley. Gold Line Improves Service, Pershing Square boletos de LA Kings 532 South Olive Street, Los Angeles > New Line 355 will provide limited stop service along Travel Time Compton Avenue between downtown and Metro Blue Line Firestone Station. Metro is making it easier, faster and more convenient to get between downtown LA and Pasadena. System > New Central Avenue Limited Stop Line 350 will travel improvements have trains running 5 minutes faster between downtown and the Metro Green Line LA Kings Defenseman between Metro Union Station and Sierra Madre Villa, Aaron Miller Avalon Station. during rush hours. This means you’ll spend about 30% > Line 224 will provide service between the Metro Rail less time waiting for the train to arrive. Or shave minutes

Universal City Station and the Olive View Medical o= the commute by boarding the Gold Line Express, LACMTA Center along Lankershim Boulevard and San which makes fewer stops along the line.

Metro Briefs: Insertion Summary

metro.net Los mejores de América metro.net

MetroBriefs MetroBriefs America’s Best Is Getting Even Better El Mejor de América continúa mejorándose MetroBriefs It’s getting more convenient to Go Metro. A new Metro Rapid line on Reseda Boulevard, two limited stop lines in Se hace cada vez más conveniente viajar en Metro. Una nueva línea America’s Best Is Getting Even Better central LA, and another Metro Rail bus connection in the de Metro Rapid en el bulevar Reseda, dos líneas de paradas limitadas en el Centro de Los Angeles y otra conexión de autobús con Metro It’s getting more convenient to Go Metro. A new Metro Rapid line on Reseda San Fernando Valley are among the ways we are expanding Rail en el Valle de San Fernando son algunas de las maneras que Boulevard, two limited stop lines in central LA, and another Metro Rail bus Metro’s service in December. Find out more at metro.net. estamos aumentando el servicio en diciembre. Obtenga más connection in the San Fernando Valley are among the ways we are expanding información en metro.net. More Trains, More Often On Gold Line Metro’s service in December. Find out more at metro.net. You’ll spend 30% less time waiting for Metro Gold Más trenes, con mayor frecuencia en Metro Gold Line More Trains, More Often On Gold Line Line trains between Downtown and Pasadena. System Usted pasará 30% menos tiempo esperando por los trenes de Metro You’ll spend 30% less time waiting for Metro Gold Line trains between Downtown improvements now have trains running about every 10 Gold Line entre el Centro de Los Angeles y Pasadena. Ahora, con and Pasadena. System improvements now have trains running about every 10 minutes during rush hours. Or use the Gold Line Express las mejoras en el sistema, los trenes pasan, en promedio, cada 10 minutos durante las horas pico. O use Metro Gold Line Express minutes during rush hours. Or use the Gold Line Express to shave minutes o= to shave minutes o= the commute by making fewer stops. para quitarle minutos adicionales a su viaje, ya que solamente hace the commute by making fewer stops. Find out more at metro.net. Find out more at metro.net. paradas limitadas. Obtenga más información en metro.net. ; When Tra;c Is Naughty, Metro Is Nice Cuando el tráfico es feo, Metro lo pone contento When Tra c Is Naughty, Metro Is Nice Here’s a bright idea for getting through a hectic holiday season: Let Metro shuttle Here’s a bright idea for getting through a hectic holiday Aquí tiene una buena idea para pasar por la agitada temporada de season: Let Metro shuttle out-of-town guests, be your las fiestas navideñas: Deje que Metro lleve a sus invitados para visitar out-of-town guests, be your designated driver or ease your daily commute. Try the designated driver or ease your daily commute. Try the lugares de interés, sea su conductor designado o facilite sus viajes a=ordable Metro Day Pass and ride all day for only $3. For happier holidays, a=ordable Metro Day Pass and ride all day for only $3. diarios al trabajo. Pruebe el económico Metro Day Pass y viaje todo Go Metro. For happier holidays, Go Metro. el día pos sólo $3. Para pasar unas fiestas más felices, Viaje en Metro. Canoga Orange Line Station To Open Canoga Orange Line Station To Open Se inaugurará la Estación Canoga de Metro Orange Line West Valley commuters get easy access to the Metro Orange Line and free parking West Valley commuters get easy access to the Metro for more than 600 cars with the opening of the Canoga Station in December. Located Los usuarios del Oeste del Valle tendrán acceso fácil a Metro Orange Orange Line and free parking for more than 600 cars with at Canoga Avenue and Victory Boulevard, the transitway will now have 14 stations Line y estacionamiento gratuito para más de 600 autos con la along its route between Warner Center and the North Hollywood Metro Rail Station. the opening of the Canoga Station in December. Located inauguración de la Estación Canoga en diciembre. Ubicada en la at Canoga Avenue and Victory Boulevard, the transitway avenida Canoga y el bulevar Victory, la vía tendrá ahora 14 estaciones will now have 14 stations along its route between Warner a lo largo de su ruta entre Warner Center y la Estación North Follow Your Route On Transit TV Center and the North Hollywood Metro Rail Station. Hollywood de Metro Rail. It’s the latest in news, sports and the next bus stop – all onboard Metro buses. Most of Metro’s bus fleet is equipped with Transit TV video monitors featuring news, Follow Your Route On Transit TV Siga su ruta en Transit TV entertainment and now real time maps tracking your bus as it moves along its route. It’s the latest in news, sports and the next bus stop Es lo último en noticias, deportes y su próxima parada de autobús – – all onboard Metro buses.Most of Metro’s bus fleet is todo a bordo de los autobuses de Metro. La mayoría de los autobuses de la escuadra de Metro se encuentran equipados con los monitores equipped with Transit TV video monitors featuring news, de video Transit TV, los cuales presentan noticias, entretenimiento entertainment and now real time maps tracking your bus y ahora mapas que siguen la ruta en tiempo real a medida que su as it moves along its route. autobús va avanzando. If you’d like to know more, please call us at 1.800.464.2111, or visit metro.net. GEN-SE-07-006

If you’d like to know more, Si le gustaría saber please call us at más, favor de llamar 1.800.464.2111, al 1.800.464.2111 or visit metro.net

GEN-BE-07-006 o visite metro.net. GEN-CS-07-006

Armenian/English Inglewood News The Argonaut Asbarez Armenian Daily Newspaper LA Downtown News The Compton Bulletin Nor Gyank-New Life Armenian Weekly LA Watts Times The Malibu Times Cambodian LA Alternative The Press Khemara Times La Canada - Flintridge Weekly The Tolucan Times Chinese LA CityBeat/ValleyBeat Valley Vantage Highlander Chinese Daily News La Puente Highlander Walnut Highlander Sing Tao Daily LA Times-San Fern Valley Warner Center News English LA Times-San Gabriel Valley West Covina Highlander Altadena/Pasadena/So Pas LA Times-Westside/SB/SE West Hollywood Independent Arcadia Weekly LA ValleyBeat West Wave Arcadia/Temple City Las Virgenes Enterprise Westside Chronicle Asian Journal Lawndale News Whittier Daily News Azusa Highlander LB Press-Telegram English/Spanish Baldwin Park/La Puente Highlander Los Angeles Garment & Citizen Bell Gardens Sun Beach Reporter Los Angeles Sentinel City Terrace Comet Beverly Hills Courier Los Cerritos Community News Commerce Comet Beverly Press Lynwood Press Eastern Group Blue Paciﬁc News MetroLA Eastside Sun Burbank Leader Mid Valley News ELA Brooklyn-Belvedere Comet California Examiner Monrovia Weekly Inglewood Today Weekly Covina Highlander Monrovia/Duarte/Bradbury Mexican American Sun Culver City News MORE San Pedro Montebello Comet Culver City Observer MVN News Magazine Monterey Park Comet Culver City Star Northeast Wave Northeast Sun Daily Breeze Our Weekly Newspaper LA Wyvernwood Chronicle Daily News Park La Brea News Japanese/English Del Rey News Pasadena Independent The Rafu Shimpo Diamond Bar Highlander Pasadena Star-News Korean Downtown Gazette Pasadena Weekly The Korea Times East Wave PV News Korea Daily Easy Reader Random Lengths News Russian El Segundo Herald Rowland Heights Highlander Panorama Encino Sun San Dimas/La Verne Highlander Spanish Foothill Leader San Fernando Valley Sun HOY Gardena Valley News San Gabriel Valley Tribune Impacto USA Glendale News Press Santa Monica Daily Press LA Guia Glendora Highlander Santa Monica Mirror La Opinión Grunion Gazette Sherman Oaks Sun La Voz Libre Hacienda Heights Sierra Madre Weekly Mundo LA Hawthorne Press Tribune South Pasadena Review Thai Herald-American Studio City Sun Sereechai Newspaper Hollywood Independent Sunday Star Thai/Lao/English Asian Paciﬁc News

10 December 2006 customer signage

Signage Updates

741 741 Reseda Reseda Ventura Bl > Devonshire Ventura Bl > Devonshire Northbound/al norte Southbound/al sur

Devonshire Frequency/Frecuencia All times are approximate/Los horarios son aproximados

Monday – Friday Nordhoff Lunes – Viernes 5 AM Minutes 20 Minutos 6 AM Roscoe 10 9 PM 20 Saticoy 3 PM 10 RESEDA

RESEDA BL RESEDA 6 PM 20 Sherman Way 9 PM

Vanowen

Rose Bowl Victory

Reseda Station Metro Orange Line

Shuttle Ventura Bl N

Metro Rapid boards and discharges passengers at these stops only. Los usuarios pueden subir y bajar en For exact information/Para información exacta éstas paradas solamente. 1.800.266.6883 For exact information/Para información exacta Effective 12/06 1.800.266.6883 Subject to change without notice/Sujeto a cambio sin previo aviso Effective 12/06 Subject to change without notice /Sujeto a cambio sin previo aviso

The following signage updates have been made to the system:

Metro > Motorist Aid #399 Gold Line > Metro Rapid Route 741 cube insert > Rose Parade/Rose Bowl temporary signage

11 December 2006 web

Web Recap

During the month of December the metro.net homepage had 40,653,005 hits including 2,196,018 trips planned using our Metro Trip Planner.

Major Projects in December

> Completed addition of real-time tra;c web application

> Completed Rose Bowl/New Year’s Celebration rotating ad and content

> Completed videos with Press Release and iTunes updates for Ice Skating at Pershing Square, Holiday Shopping, Eastside Tunnel Breakthrough, NoHo, etc.

> Completed December 17 shake-up PDF timetable updates (production, cropping and posting of 100+ lines)

> Completed forty-three (43) bus detour updates

> Completed nine (9) Eastside Extension construction notices

> Completed HOV/Carpool update

Rotating Ads > Go to 2007 New Year’s Celebrations

> America’s Best is Getting Better

> Go Metro 2006 Shopping Guide

> Save $10 o= LA Kings tickets

> Come Ride America’s Best

> Metro Destinations for your iPod

> Connecting to LAX just got easier

12 December 2006 media relations

Media Relations

Media Relations/Cable Television/Video Production:

> Issued 19 press releases

> Coordinated ﬁve press events; Eastside tunnel breakthrough; Rose Queen promotes New Year’s service; Metro Orange Line Canoga station opens; free fares on Christmas and New Year’s eves; Metro employees donate gifts to Fred Jordan Mission

> Produced four videos for metro.net and/or Transit TV: (Eastside tunnel breakthrough; Go Metro to Tournament of Roses events; Metro discounts for Kings hockey games and Pershing Square ice skating)

> Completed Metro Motion winter show

December 2006 Press Release Log:

12.01.06 Go Metro to Shop

12.04.06 Metro to Alternative Car Expo, December 9th and 10th

12.04.06 December 17th Service Changes, New Metro Rapid Line on Reseda

12.05.06 11th Annual Gift Giving Event

12.06.06 Go Metro to Ice Skating

12.07.06 Free Fares on Christmas and New Year’s Eves

12.08.06 Metro Orange Line to Undergo Pavement Repairs beginning December 12th

12.11.06 Eastside Extension Vicki Finished Tunneling

12.12.06 Eastside Extension Construction Notice #33

12.13.06 Second Notice of December Service changes

12.19.06 Metro Real-Time Tra;c Information Web Page

12.15.06 Go Metro to Kings and Save

12.19.06 Go Metro to County Holiday Celebration

12.21.06 Rose Queen Promotes Day Pass, Metro Goldline

12.21.06 Advisory – Rose Queen Eastside Extension

12.21.06 Eastside Extension Construction Notice #34

12.22.06 Advisory – Canoga Station Opening

12.27.06 Canoga Station Opening

12.28.06 Eastside Extension Construction Notice #35

13 December 2006 cross promotions and pr events

Cross Promotions and PR Events

The promotional in-kind trade value generated in December had an equivalent promotional advertising value of $859,867; for a year to date total of $5,523,071. The goal for the ﬁscal year is $6 million.

December Filming Revenue - $15,865

Seasonal Promotional Trades and Added Value for Metro Patrons Show your Metro Pass or ticket and receive an added value for Metro patron or employee; Metro promotes the seasonal partner in our Metro News, Metro Briefs, Metro homepage banner and “This Month’s Go Metro Specials” link > “Downtown on Ice”– Show your Metro Pass and receive $1 o= skating admission

> Metro logo or Metro was included in the following promotional materials: - Metro discount o=ered included in press release and mentioned at opening press conference by Mayor - E-blast of discount o=er to all LA City employees

> LA Kings – Metro riders save $10 on LA Kings tickets, when you show your Metro Pass at the Staples Center box ofﬁce

> Metro logo or Metro was included in the following promotional materials: - Metro included in press releases and press kits

> Metro mentioned in the following promotional outlets during each home game: - Kings Sports games broadcasts on KTLK - Fox Sports Net West - Kings radio network - :30 second mentions of Metro during LA Kings intermissions via :30 second video spot produced by Metro promoting Metro and discount o=er - Included in rotating web banner on the Kings website promoting $10 discount with Metro - Metro ﬂyer distribution during one home game per month - In-arena mentions with center-hung LED video board exposure promoting Metro discount o=er (5 min.) - Included in LA Kings directions information to Staples with link to metro.net

> The Alternative Car and Transportation Expo - Metro logo or Metro was included in the following promotional materials: - Newspaper print ads - Event registration forms - Event ﬂyers - Press Releases - Booth at event - Website

Coordinated the following events for December

> Holiday Service for Metro media event with the Mayor (Hollywood/Highland)

> Rose Queen/Rose Parade media event with Rose Queen & Court

> Canoga Park Station dedication event

> Gateway Holiday Party

> Fred Jordan Mission

14 December 2006 regional communications programs

Regional Communications Programs

Regional Communications developed community outreach programs for all corridor studies related to Crenshaw, I-710, and Regional Connector, and began proposal review process for Canoga outreach. Work continued with Montebello/ACE community review and goods movement Board workshop preparation. Vanpool proposals were assessed, kiosk project work plan initiated, line identification standards finalized, and Metro School Pool finalized. Transit Education programs reached 720 students; total outreach and education tally of 317,000. Capital Program sta= distributed construction notices, held community meetings and a public hearing re: construction impact mitigations.

Corridor Studies/Programs > Released Outreach RFPs for Crenshaw Corridor EIR/S > Prepared Outreach RFP for Regional Connector AA/EIR/S > Participated in pre-bid conferences for I-710 EIR/S and Crenshaw EIR/S > Initiated coordination with Planning, Construction, Procurement for Outreach RFP for Westside Transit Corridor Extension > Participated in monthly Expo Coordination meeting; coordinated with Councilman Weiss’ regarding tree/brush trimming along Expo right of way in Cheviot Hills > Coordinated with construction & Supervisor Yaroslavsky regarding Orange Line pavement work > Provided technical support to Beverly Hills Mass Transit Committee, Century City Property Owners regarding Westside Corridor Rail Extension > Provided strategic support to ofﬁces of the Mayor, LA City Council, County Supervisor, and LADOT regarding bus speeds along Wilshire Corridor and deployment of local articulated bus on Van Nuys > Coordinated meeting with Procurement to develop program to provide assistance to small business participation in corridor study outreach RFPs

Transportation Policy Program Communications > Developed Agenda and policy overview for Metro Board Goods Movement Workshop 1/29/07 > Investigated opportunities for Metro partnership with New Directions/West Los Angeles VA regarding assisting formerly homeless veterans > Provided Call for Projects assistance to Councilman Weiss’ sta= > Prepared council workshop program for City of Montebello/ACE Community Review Process

Research and Development > Surveys, Studies, & Analysis: Completed field work for Fall ‘06 Customer Satisfaction Survey; prepared TAP revenue analysis; completed analysis of ‘06 General Public Survey; completed final Rideshare Placement Rate Report > Metro Vanpool Program: Evaluated vanpool vendor proposals and prepared sta= recommendations for Board authorization and approval (1/07); scheduled service launch – March 2007 > Line Identification Standards: Finalized standards working with Sectors & Service Planning; drafted administrative policy > Metro Connections Pilot Signage Project: Initiated procurement for contractor to install signage & complete LA City’s B-Permit > Regional Guaranteed Ride Home Program: Continued contract management and implementation oversight

Transit Education Programs > Conducted new rider/orientation tours for 594 students and gave presentations to 2 schools reaching 118 students > Continued running Rail Safety PSA’s at Albertson’s check-out stands in stores around all existing and soon-to-open rail lines reaching 316,228 > Participated in the Bradley Miliken Job Fair reaching 70 people > Total reached through outreach and education for the month of December: 317,010

15 December 2006 regional communications programs

Capital Programs Mitigations

During the month of December, the following activity was reported for Metro’s construction projects.

Metro Gold Line Eastside Extension

> Distributed 7 Construction Notices that reached approximately 3,600 residences and businesses regarding: - Tunnel boring machine extraction - Installation of OCS foundation - Street restoration

> Additional Construction Update Presentations: - Public Hearing for Preliminary Environmental Assessment at the Proposed Ramona Opportunity High School

> Mitigation e=orts included: - Supported 4 community events: 1st Street Bridge Lighting Ceremony, Miracle on lst Street, Boyle Heights Chamber of Commerce Holiday Breakfast, East Los Angeles Chamber 5th Annual Christmas Toy Drive - Meetings with 37 residents/business owners to coordinate construction activities - Delivered 4 “open during construction” banners

Expo Light Rail Transit Project

> One construction notice was disseminated to the impacted communities regarding the following activity: - Tree Removal – Downtown LA, December 14

> The following monthly standing meetings were held: - Regular Board Meeting, December 14 - Urban Design Committee Meeting, December 12

> Construction Safety Presentations were made at the following schools: - Bright Elementary School - Martin Luther King Elementary - Los Angeles Trade Technical College Child Development Center

16 December 2006 government relations

Government Relations

> Continued discussions regarding SAFETEA-LU implementation in Los Angeles County

> Participated in APTA’s Intergovernmental Committee meeting

> Continued lobbying activities in conjunction with a statewide coalition of transit properties facing potential federal excise taxes on lease transactions

> Met with House Appropriations Committee regarding Expo Light Rail Line local match language

> Discussed the status of Expo’s local match with lobbyists representing Santa Monica and Culver City

> Conferred with other co-sponsors of the National Surface Transportation Policy and Revenue Study Commission’s ﬁeld hearing in Los Angeles to begin discussing the hearing agenda and meeting logistics

> Monitored and continued to develop speciﬁc recommendations for State Infrastructure Bond proposals

> Monitored the CTC meetings

> Attended Southern California Legislative Roundtable meeting

> Attended Multi-County Goods Movement Action Plan Advisory Stakeholder meeting.

> Monitored Infrastructure Bond working group committee meetings

> Reviewed all State Bill introductions/amendments

> Chaired weekly meetings of the CA Transit Association’s Legislative Committee

> Participated in monthly TAC and BOS meetings

> Supported Regional CEO meeting

> Supported Mobility 21 Coalition, Executive Committee and Summit Planning Meetings

> Met with Assemblymember Mike Feuer to discuss transportation related issues

> Attended Self-Help Counties’ “Focus for the Future” conference in San Diego

> Met with Councilmember Wendy Greuel to discuss transportation-related issues

17 December 2006 sector activity

Sector Activity

Communications supports sector functions, and operations in general, in a variety of ways. This section in the Public Eye report focuses on the work communications does to support Metro’s Operations department and the bus and rail service sectors.

All Sectors: Marketing campaign to promote December service changes, including: > Car cards on buses and trains > 5-panel Service Change Rider Notices on buses and trains and general and regional newspaper ads > ‘Metro Night Owl Bus Service’ take ones > 12-Minute Map, Rail Poster, Bus Car Card > Operator recruitment postcards for job fairs and take ones > Various detour and service change notices posted on metro.net > Metro Briefs ads published throughout LA County: - Americas Best is Getting Even Better, with highlights of December 17 service improvements - Free rides Christmas Eve and New Year’s Eve Metro Rail: > Marketing literature: ‘Rail Destinations’ 5-Color posters; Rail safety take ones; ‘Go Metro System Map’ backlit poster > Metro Briefs ads: More Gold Line trains and improved headways during rush hours; Go Metro Gold Line to the Rose Bowl Metro Gateway Cities (GWC): > Marketing literature promoting: December service changes, Night Owl Bus Service, Metro’s 12-Minute Map, Operator recruitment > Promoted in GWC Metro Briefs publications: Two new limited stop lines on Central Ave and Compton Ave; Metro GWC Governance Council meetings; Operator recruitment; Line 102 between Huntington Park and Baldwin Hills; Line 62 between downtown LA and Hawaiian Gardens Metro San Fernando Valley (SFV): > Marketing literature promoting: - December service changes, Night Owl Bus Service, Metro’s 12-Minute Map; Operator recruitment PLUS Metro Rapid Reseda Bus Cube Inserts (4 versions); Canoga Station opening take ones, 4-color ads, bus shelters and billboards > Promoted in SFV Metro Briefs publications: - Canoga Orange Line Station with free parking open in December > New Metro Rapid service on Reseda Bl beginning December 18; 2 new limited stop lines and a new line between Universal Station and Metrolink; Canoga Station and Park/Ride now open; Metro SFV Governance Council meetings; New 12-Minute Map, Operator recruitment Metro South Bay (SB): > Marketing literature: Marketing literature promoting: December service changes, Night Owl Bus Service, Metro’s 12-Minute Map, Operator recruitment > Promoted in SB Metro Briefs publications: New limited stop service on lines 350 & 355; increased service on the 450X Line between the Artesia Transit Center and Downtown LA; Operator recruitment Metro San Gabriel Valley (SGV): > Marketing literature promoting: December service changes, Night Owl Bus Service, Metro’s 12-Minute Map, Operator recruitment > Promoted in SGV Metro Briefs publications: Metro SGV Governance Council meetings moving to new day starting in Jan; Line 487 and 287 links the Sierra Madre Villa Gold Line Station with the Wilshire District Metro Westside/Central (WSC): > Marketing literature promoting: December service changes, Night Owl Bus Service, Metro’s 12-Minute Map, Operator recruitment > Promoted in WSC Metro Briefs publications: Metro WSC Governance Council meeting; Operator recruitment 18

December 2006 volunteer program

Metro Volunteer Program

December marks the launching of our Metro volunteer web page on our intranet.

Agency representatives from Metro Volunteers (MV) and the Division Ambassador Committee (DAC) communicated ridership and transit safety messages to thousands of county residents working on their on personal time, these sta= members convey the value of public transportation to the community.

Date Event Location Attendees

December 9-10 Alternative Car and Transit Expo Santa Monica 3,000

19 December 2006 commute services

Commute Services

This month we are pleased to welcome 14 new annual and two new monthly pass sales accounts including: American Business Bank, Carecen, Bi-Coastal Media, Consortium of Asian Banks, Drakes (3 sites), Environmental Science Association, Livable Places and Oxford Fabric. Sales of annual employer pass programs began in August of 2005 and since then 74 have been sold. As of month’s end, about 80% of the businesses who enrolled in 2006 have re-enrolled for 2007.

Institution Pass Programs

Los Angeles City College, Los Angeles Trade Tech and Rio Hondo College have agreed to extend their college pass programs for the Spring 2007 semester. UCLA’s sales for the winter quarter have begun with 447 passes sold so far and 397 of those being renewals.

By the Numbers:

> Pass Program Sales Revenue YTD (estimated): $4,708,942

> Metro Rewards (rideshare incentive program)

- Worksites: 1,355

- Participants: 32,762

> Vanpools: 1,027

> Carpoolers: 114,311

> Vanpoolers: 10,470

> Transit Riders: 72,829

> Surveys Processed: 22,198 YTD: 153,524

> Public Pass Sales Outlets: 626

Upcoming Events

Employer Workshop, January 9

20 December 2006 metro art

Poetry in Motion

from A Bed of A bed of mint Then we will roll over Mint beneath the window like the waves and wake of the room where we sleep to draw tea from the source will render the morning air springing beneath the window. sharp and sweet. Living sweet and sharp to each other.

Lorna Goodison (b. 1947)

from “A Bed of Mint” by Lorna Goodison from Turn Thanks, published by the University of Illinois Press. Copyright © 1999 by Lorna Goodison. Reprinted with permission of the poet and the publisher. lacmta ©2006 1/31/07 a remove remove 07-0940

Oasis We found (like the deserting) spacious calm, drank a pair of Arnold Palmers underneath a palm. Went for massage and mud, lacquer, love, overheated minerals, a stimulating rub. Then – as if it could be used, as if for art – I placed a grain of doubt in your open-pored heart, and watched what had been small dilate and everything else evaporate.

Dana Goodyear (b. 1976)

Each month a poetry placard is posted on every Metro bus to enhance bus customers’ journeys. This month’s poems from A Bed of Mint by Lorna Goodison and Oasis by Dana Goodyear.

21 December 2006 standing publications

Rider’s Guide

Connections

Destinations

System Map

22 December 2006

Coming soon…

Some of the projects planned for January 2007 include:

> 12-Minute Map Campaign

> New Metro Quarterly

> Multicultural Guides

> Sector Governance Council Public Hearings

> Wilshire Customer Center Re-Opening