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2018 Comic Relief Annual Report (1).Pdf COMIC RELIEF USA’S MISSION & VISION Vision: a just world free from poverty Mission: to drive positive change through the power of entertainment WHO WE ARE WHAT WE DO Comic Relief USA raises money and awareness Comic Relief USA is an American charity and through our fundraising campaigns, including independent sister organization of Comic Relief UK. Red Nose Day and Hand in Hand. Comic Relief USA and Comic Relief UK are related We make grants to grantee partners that through their shared vision of a just world, free from support people living incredibly tough lives in poverty. Both share the same mission to drive the US and some of the poorest communities in positive change through the power of entertainment. the world. 2018 Annual Report | Comic Relief USA RED NOSE DAY’S MISSION, VISION & GOAL VISION MISSION GOAL DRIVE POSITIVE CHANGE A JUST WORLD, THROUGH THE POWER OF END CHILD POVERTY FREE FROM POVERTY ENTERTAINMENT RED NOSE DAY FUND PROGRAM THEMES SAFE HEALTHY EDUCATED 3 2018 Annual Report | Comic Relief USA LETTER FROM THE CHAIRMAN This is my first report as the Chairman of Comic Relief USA and want to begin by paying tribute to my predecessor, Kevin Cahill. Kevin was the CEO of our sister organization in the UK for as many years as any of us can remember and, as our founding Chairman in the US, laid the foundations of what is now one of the most enterprising and innovative charities in the country. The facts speak for themselves. In our brief four year history, Red Nose Day has raised $150M to support the bold mission of ending child poverty, at home in the USA and around the world. We have raised a lot of money, and JOHN we hope to raise a good deal more this year, but through the power of MAKINSON entertainment we have also raised awareness and understanding of child poverty, and of our collective capacity to relieve it. None of this could have been achieved without the imagination and commitment of an outstanding team led by our CEO, Janet Scardino. You will find her own report on the pages that follow this. Janet and her colleagues received enormous support in the early years from Comic Relief in London but, while those connections are as strong as ever, the American team is now standing firmly on its own two feet. And I have every confidence that Comic Relief USA will continue to flourish under its leadership. Red Nose Day is the wellspring of our fame and fortune. Its success rests on the close partnerships that we have established with Walgreens, whose stores sell Red Noses by the million and who bring us to thousands of communities across the country; with NBC, who consistently help us reach a huge national audience of supporters; with Mars M&M’s, whose Red Nose Day products raise a smile year after year; and with the Bill & Melinda Gates Foundation, who sustain and advise us. I thank them all. We are also fortunate to work with beneficiary organizations that not only spend the money which we distribute effectively and wisely, but also use their experience to help us understand how those funds can be put to best use in support of our mission. They are too numerous to mention individually but they should all take a bow. Finally, let me thank my board colleagues for their tireless work and their good counsel. They give their time, on our committees as well as on the board, because they believe in our organization and our mission. It is both a pleasure and a privilege to serve with them. Regards, John Makinson 3 2018 Annual Report | Comic Relief USA LETTER FROM THE CEO 2018 was another year of tremendous achievements and growth for Comic Relief USA. We delivered a fourth successful Red Nose Day campaign with our mission to end child poverty – saving and changing the lives of millions of children as a result. It’s clear that this was the year that Red Nose Day truly hit its stride with Americans making it their own. When we first launched in 2015, we had to introduce this unique idea of making it fun to make a difference. We needed to show how the power of humor and laughter could bring people together to tackle the very serious issues of child poverty. In 2018 we saw a real tipping point – with Americans across the nation showing us how much Red Nose Day means to them. Today over 60% of Americans know our name and more than half of the country understands that we are a charity that helps children in need. Thanks to the way our cause unites people, an estimated 40 million Americans supported Red Nose Day in 2018 and that support really adds up: in our first JANET four years, Red Nose Day has raised more than $150 million dollars, allowing SCARDINO us to positively impact the lives of over 16 million children living in poverty across America and around the world. Complementing the incredible presence that our core partners help us to create in store, on television, online and across social media, 2018 saw us continue to test and innovate ways to grow the Red Nose Day’s engagement by reaching new supporters. This included expanding our digital presence with great partnerships and creative content, to local activations in over 10 major markets across the country, and grassroots events in many more. We also expanded our Red Nose Day in School program, which provides free lesson plans and classroom materials for educators. Focused on empathy and an accessible introduction to the issue of child poverty, we see our work in schools as a powerful driver in creating a more compassionate society, and engaging the next generation to make a difference. We couldn’t do what we do without the support of so many individuals and organizations. Your support and belief in us and our vision is what makes our work possible. To all of you we give enormous gratitude. To each and every fundraiser and generous donor who supported Red Nose Day in 2018 in their workplace, at school, and within their community. To our long-standing core partners – Walgreens, Comcast NBCUniversal, Mars Wrigley Confectionery and the Bill & Melinda Gates Foundation – all supporting and amplifying our efforts in so many ways, helping us to engage the country and raise critical funds to help millions of children. To our grantee partners who allow us to put those funds to work where it matters most. To the hundreds of talent and influencers who gave their time and platform so generously. To our small and mighty team who work with such dedication to bring the campaign to life and ensure the money we raise is channeled most effectively. And to so many others who have joined us by coming together to help end child poverty – one nose at a time. We say thank you! Four years into this extraordinary journey, it is clear that Comic Relief USA has evolved from a newcomer to a fast-growing, impactful organization. Between our tentpole event, Red Nose Day, and Hand in Hand: A Benefit for Hurricane Relief, the organization has now raised a monumental $210 million to make a difference for so many in need. We are immensely proud of all that we have accomplished together so far, and we are even more excited for what is still to come. And to that we say Noses On! With gratitude, Janet Scardino , 2018 Annual Report | Comic Relief USA RED NOSE DAY 2018 HIGHLIGHTS 10M+ 46M+ #1 ICONIC RED NOSES RAISED IN 2018 MOST SOCIAL BROADCAST SOLD AT WALGREENS CAMPAIGN 3-HOUR, STAR STUDDED 7 WEEK CAMPAIGN RED NOSE DAY PRIMETIME BLOCK ON NBC Red Nose Day in School 2018 was the third year of Red Nose Day in School, and new partners Scholastic, NBC Learn and The Bill & Melinda Gates Foundation’s Teacher2Teacher program all helped to support our goal to expand our reach and engagement by delivering valuable curriculum and tools to engage students in fundraising for RND and teach them about poverty, empathy and empowerment. All partners, plus our own direct communication, helped us triple our teacher database. Our work with Scholastic helped us implement a new approach to our schools program, with classroom activities designed to foster empathy-building and inspire young students to make a difference for others. Since launching Red Nose Day in School in 2016, the program has engaged an estimated 2.75 million elementary school students, about 1.75 million in 2018 alone. And our momentum in schools is growing. Noses On Across America The 2018 new campaign fundraiser program was developed to drive grassroots engagement in key cities across the country. The effort resulted in over 90 events, plus another 40+ events in one town alone. 650+ Among these events were 16 high-impact events produced by Red Nose Day in six markets, eight professional sports activations, and five TALENT Hometown Hero visits with talent, Walgreens leadership and grantee INVOLVED IN partners in Los Angeles, Seattle, Chicago, Philadelphia and New York City. RED NOSE DAY IN THE FIRST 4 YEARS Hometown Heroes and sports activations resulted in diverse, rich content that models behaviors and communicates impact for donors and fundraisers across the country. 6 2018 Annual Report | Comic Relief USA RED NOSE DAY GRANTMAKING Red Nose Day aligns with 7 of the United Nations Sustainable Development Goals (SGD’s) 91 14 57 52 23 8 54 GRANTS GRANTS GRANTS GRANTS GRANTS GRANTS GRANTS RED NOSE DAY FUNDS ARE SPLIT 50/50 IN AMERICA ACROSS ALL 50 STATES & PUERTO RICO AND INTERNATIONALLY IN THE POOREST COMMUNITIES IN AFRICA, ASIA & LATIN AMERICA 2018 GRANTEE PARTNERS DOMESTIC INTERNATIONAL 20 GRANTEE PARTNERS 7 2018 Annual Report | Comic Relief USA RED NOSE DAY CUMULATIVE GRANTMAKING HEALTHY EDUCATED SAFE 35 29 25 GRANTS GRANTS GRANTS NUMBER OF GRANTS PER STATE 50 STATES + WASHINGTON DC & PUERTO RICO TOP 5 STATES: Florida: 29 Grants California: 28 Grants Texas: 27 Grants New York: 26 Grants Michigan: 24 Grants NUMBER OF GRANTS PER COUNTRY 38 COUNTRIES TOP 5 COUNTRIES: Kenya: 10 Grants Uganda: 9 Grants Nepal: 7 Grants Mexico: 7 Grants Brazil: 5 Grants Cambodia: 5 Grants 7 2018 Annual Report | Comic Relief USA “THE INCREDIBLE THING ABOUT BEING INVITED TO RED NOSE DAY AGAIN IS THAT COMING BACK AND LOOKING AT THE STATISTICS YOU SEE HOW EFFECTIVE THIS IS, AND HOW WE KEEP MOVING IN THE RIGHT DIRECTION.
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