National Voter Registration Day 2019 FINAL REPORT Contents

Introduction ..………………………………………………………3 Background ……………………………………………………….. 4 By the Numbers ……………………………………………………5 Election Officials .……….………………………………………..12 Across the Aisle …………………………………………………..13 Premier Partners ……………………..……………………...... 14 Premier Partners - Nonprofits ..……………………...... 16 Premier Partners - Media & Tech Partners .…………………... 25 Premier Partners - Celebrities & Social Media Influencers .... 29 On the Airwaves and in Print ………………………………….. 31 Stories from the Field …………………………………………... 32 Supporting, Innovating, and Scaling Up ……………………... 35 National Voter Registration Day 2020 .………………………. 37 Financials …………………………………………………………38 Acknowledgements …………………………………………….. 39 Sponsor Opportunities ………………………………………… 40

NationalVoterRegistrationDay.org 192 Introduction

A very special thanks to all of the partners across the country who hit the streets, the airwaves, and the Internet on September 24 to make 2019’s National Voter Registration Day a success beyond our wildest expectations.

With this report, we celebrate the success of the holiday As members of National Voter Registration Day’s Steering Committee, and its growing role in strengthening our shared democracy. we are pleased to share results from the 2019 holiday. This year’s success demonstrates the holiday’s growing momentum and place as a With your help in 2019, we registered over 470,000 milestone in local and national electoral processes alike. voters, had one million face-to-face conversations about National Voter Registration Day provides election officials like us, and the importance of voting, and brought new voters and our many civically-minded community partners, an opportunity to raise organizations into the political process. awareness of deadlines and let citizens know where to turn with questions about voting in their states. We spent this year’s holiday out As we head towards 2020, the lessons learned and in the communities we serve, alongside longtime voters and new ones, enthusiasm generated by this year’s holiday have us poised talking about how and why to get registered to vote. for another year of record-breaking success. We are glad to see the important work of National Voter Registration Day grow and blossom year after year, and look forward to its continued The National Voter Registration Day Team success in 2020 and beyond.

Secretary Steven Simon Secretary Kim Wyman Minnesota Secretary of State Washington Secretary of State

NationalVoterRegistrationDay.org 193 Background

Every year, millions of Americans are unable to vote because of a missed registration deadline or other problems with their registration.

Recognizing this challenge, National But National Voter Registration Day is more than just a single day of action. It’s the Voter Registration Day was created in start of a conversation. It’s about engaging citizens who have been left out of the democratic process, sparking civic volunteerism, educating voters, and promoting shared 2012 as a single day of coordinated democratic values. And most importantly, it’s about Americans across the political media and field events to help spectrum setting aside their differences to celebrate the rights and opportunities we all eligible voters get registered, or share as participants in our country’s democracy. update their registration, ahead of Year after year, we are heartened by the stories we hear about groups organizing voter registration activities for the first time, new voters who register simply because this is the state deadlines. Thanks to the work first time they’ve been asked to do so, and individuals and organizations alike for whom of thousands of partner organizations the holiday is the start of a new way of interacting with elections and civic participation and tens of thousands of volunteers in their communities. In 2019, National Voter Registration Day reached unprecedented heights for an each year, over 2.9 million voters “off-year” in which national elections did not take place. Its reach spanned across the have registered to vote as part of public and private sectors, with activities organized online and in communities across the holiday. the country – with the holiday clearly making its way into the mainstream and onto the national map.

NationalVoterRegistrationDay.org 194 By the Numbers

473 new or updated voter registrations ,725 This is more than three times the previous record for an “off-year” without a federal election.

NationalVoterRegistrationDay.org 195 By the Numbers Voter Registration

2,098 414 4,41 * 1,110 3,907 575 81 50 * 552 3,839 44 * 4,595 20 7 151 812 4,017 9,74 * 4,92 31 * 18 1,329 * 2,141 2,052 2,30 8,108 2,147 4,803 5,207 93 14 8,747 8,544 1,34 7,82 344 50 1,21 1,35 2,897 442 2,585 8,505 344 4,18 344 2,021 * 1,47 1,193 952 3,729 1,074 455 5,139 ,182 9,991 895 144 322 31,988 * 1,17 5,778 2,705 * 2,898 3,123 934 2,535 113 * 8,933 1,19 1,19 2,3 1,052 1,494 DC ,319 70 3,805 * 3,237 3 20,02 1,995 ,81 94 * 2,20 110 475 5,9 7,940

Blue: Registrations reported by community partners in the field Red: Online voter registrations reported * States where online registration is not available

North Dakota does not require registration to vote. All state-level online voter registration data provided courtesy of NASED

NationalVoterRegistrationDay.org 196 By the Numbers Online Registrations

+ Over 155,000 Field Registrations

170,744

55,237 51,218 49,124 42,116

Baseline* 17,000 9/21 9/22 9/23 9/24 9/25 2019 National Voter Registration Day * Daily state online registration totals are typically closer to 17,000. The surge associated with National Voter Registration Day can be seen in the days before and after the holiday as well as on the day itself. NationalVoterRegistrationDay.org 197 By the Numbers Community Partners

4 official community, partners083 19,816 volunteers and staff

NationalVoterRegistrationDay.org 198 By the Numbers Community Partners

4,087 4,083 2019 marks the first “off-year” that partnership levels did not decline following a major national election cycle. 3,524

Original Goal: 3,500

2,851

2,263 2,061

1,223 4 official community, partners083 931

2012 2013 2014 2015 2016 2017 2018 2019 Presidential Local and State Midterm Local and State Presidential Local and State Midterm Local and State Election Year Election Year Election Year Election Year Election Year Election Year Election Year Election Year

NationalVoterRegistrationDay.org 199 By the Numbers Traditional Media , 27 major national stories 2 TV and radio 536stories

1 local print, and online348 stories

NationalVoterRegistrationDay.org 1910 By the Numbers Social Media , , 2 engagements 596(likes shares, comments) 789 40,506 original posts 402,313 posts and reposts

NationalVoterRegistrationDay.org 1911 Election Officials

National Voter Registration Day enjoyed the support of election administrators at every level.

The holiday is increasingly used by election National Association of Secretaries of State (NASS): NASS issued a press release highlighting National Voter officials as an opportunity to raise awareness of Registration Day, complementing the association’s 2019 state-specific voter registration policies and resolution recognizing the holiday. With leadership from deadlines, bolster community relationships, and NASS, Secretaries of State across the nation championed the holiday within their states. broaden understanding of electoral processes. National Association of State Election Directors (NASED): To complement its current resolution recognizing National In addition to resolutions issued by major national- Voter Registration Day, NASED encouraged its members level bodies, scores of state and local election to plan activities on the holiday, and also used its digital offices, municipal governments, and others presence to raise awareness of the holiday and direct voters to their state election offices for accurate information issued statements in support of the holiday. At the U.S. Election Assistance Commission (EAC): federal level, the U.S. Senate passed a bipartisan In 2019, the EAC passed a resolution recognizing the holiday resolution recognizing this year’s holiday. At least on a standing basis, and shared content online on how and why to participate in voter registration. The holiday was used 33 of the 38 Secretaries of State in charge of by the EAC as the culmination of a month-long effort to raise elections actively promoted the holiday online, awareness of voter registration opportunities. and many local election officials did the same, Election Center: often partnering with community groups to After passing its first resolution supporting the holiday in 2018, the Election Center – a national professional organization for conduct voter registration events. election officials and voter registration administrators – promoted National Voter Registration Day across its network.

NationalVoterRegistrationDay.org 1912 Across The Aisle

Parties and political actors from across the political spectrum celebrated National Voter Registration Day this year.

All major political parties recognized the holiday High-profile political figures from across the political spectrum likewise this year through social media activity and urged their followers to celebrate National Voter Registration Day. in-person events. Countless members of Congress and local-level elected officials used their official social media accounts to encourage voters to register on the holiday, as did almost all of the 2020 presidential candidates from both major parties.

NationalVoterRegistrationDay.org 1913 Premier Partners

NationalVoterRegistrationDay.org 1914 Premier Partners

At the core of National Voter Registration Day’s success this year were the holiday’s 54 Premier Partners. These national groups engaged their affiliates and chapters, registered voters directly, and/or promoted the holiday online and in the media.

New Premier Partners: • American Library Association • Anonymous Content • Asian Americans Advancing Justice • USA • eBay • Logo • U.S. Election Assistance Commission • VH1 premier partners 54

NationalVoterRegistrationDay.org 1915 Premier Partners Nonprofits

From National to Local: Recruiting Affiliates and Chapters. Many Premier Partners played a key role in championing the holiday by encouraging their affiliates and local chapters to sign on as community partners for National Voter Registration Day. Thanks in part to these collective efforts,1,600 nonprofit organizations, 883 libraries, and 579 colleges or universities groups signed on from across the nation as National Voter Registration Day partners.

The 2019 effort was also arguably the most inclusive National Voter Registration Day since the holiday’s inception. The diversity of the holiday’s field-based partners and the communities they serve is helping to build an electorate that is as diverse as America itself.

NationalVoterRegistrationDay.org 1916 Premier Partners Nonprofits

Military Officers League of Women United Way: Co-ops Vote: Association of America: Voters: Over 30 United Ways signed Co-ops Vote, a program of MOAA conducted outreach The League of Women Voters on as partners, and over the National Rural Electric to active duty families in five has been the single largest 140 participated using social Cooperatives Association, states and encouraged on-the-ground partner since media, blogs, and email organized a voter registration them to visit MOAA’s voter the holiday’s founding in 2012. campaigns. At the state and drive in its national registration and absentee In 2019, at least 400 chapters local level they engaged in headquarters while also voting portal. National Voter participated and mobilized many ways – from promoting assisting Youth Leadership Registration Day was the thousands of volunteers. The the day to hosting voter Council members to organize anchor for this advocacy League also used the holiday registration drives. Nationally, registration drives in high campaign, accounting for a to promote Vote411.org, its United Way Worldwide schools and promoting the spike in registrations on newly redesigned website for organized a digital campaign holiday on social media. Its the holiday itself. voter registration and election and provided online resources digital engagement reached information. for the United Way network. 220,500 people.

NationalVoterRegistrationDay.org 1917 Premier Partners Nonprofits

EveryLibrary: American Library Fair Elections Center: Alliance for Youth EveryLibrary activated its Association: The Fair Elections Organizing and the membership to encourage at In its first year as a premier Center created National Voter Students Learn Students least 348 public libraries to partner, the American Library Registration Day fact sheets Vote Coalition created the sign up as partners and Association used its online and co-led a webinar for the Campus Takeover initiative, organize events in conjunction presence, targeted emails, holiday’s partners on voter which this year included with the holiday, while raising and a press release to registration laws. Its Campus 550 events on college and awareness among hundreds encourage its affiliates to Vote Project engaged 85 university campuses on the of thousands of followers participate in the holiday, with Democracy Fellows and 124 holiday. The program had of voter registration 437 libraries signing on as partner campuses across the weekly national calls, regular opportunities at public event partners. country in celebrating the Twitter chats, and produced libraries on the holiday as holiday and registering over a campus-specific toolkit. The well as year-round. 4,000 students. Alliance for Youth Organizing delivered $50,000 in mini- grants to 115 organizations, reaching 200 campuses in 30+ states.

NationalVoterRegistrationDay.org 1918 Premier Partners Nonprofits

National Council of Independent Sector: National Urban League: YWCA: Nonprofits: In addition to promoting the The organization helped Mobilizing under the banner The council included holiday online, Independent 62 local affiliates sign on to of its #YWomenVote promotions of the holiday in Sector brought the registration partner or host events on the campaign, 51 YWCA affiliates its bi-weekly newsletter to spirit into its office. Doughnuts, holiday, surpassing last year’s participated as National Voter more than 46,000 subscribers. stickers, music, and candy number and helping urban Registration Day partners On the day itself, the National adorned the conference communities nationwide this year and promoted voter Council and some of its state room, where Independent register and prepare to vote registration on the holiday. associations used their digital Sector staff registered new in 2019 and beyond. presence to raise awareness voters and helped already- of the holiday and encourage registered voters verify their nonprofits to participate. status and reaffirm their commitment to voting.

NationalVoterRegistrationDay.org 19 Premier Partners Nonprofits

Andrew Goodman Nonprofit VOTE: New Leaders Council: NALEO Educational Fund: Foundation: Nonprofit VOTE promoted Participating chapters took NALEO celebrated National Andrew Goodman Campus the holiday to its network of part in the holiday across the Voter Registration Day from Teams worked to rally their civically-engaged nonprofits country. From Sacramento to coast to coast, with 59 partner peers on campus, with 47 across the nation, helping to San Antonio to Rhode Island, organizations in , Campus Teams registering sign on over 300 nonprofits NLC members engaged Texas, , North over 2,900 voters on the as National Voter their peers and worked with Carolina, and New York holiday. At Arizona State Registration Day partners partner organizations to organizing voter registration University, the Campus Team to organize events in their register almost 4,000 drives on college campuses was joined by Arizona respective communities. individuals to vote. Volunteers and in community centers. Secretary of State Katie in Atlanta phone banked to NALEO affiliates also hosted Hobbs, who assisted the inform individuals of their press conferences, drove local group with voter registration. voter status and members in and national media coverage, Houston registered students and fielded more than 4,000 to vote at local community calls to the bilingual Ve y Vota colleges. election information hotline.

NationalVoterRegistrationDay.org 1920 Premier Partners Nonprofits

Voto Latino: Arab American Institute: APIA Vote: National Disabilities Through online engagement, Through its #YallaVote On this year’s holiday, APIA Rights Network: Voto Latino registered almost campaign, AAI coordinated Vote collected voter 16 NDRN chapters joined the 1,000 people on the holiday, with more than 30 local registrations through the effort this year to help people and more than 350 people partners. Arab American coordinated participation of with disabilities register to downloaded its voter community organizations, over 80 of its local vote and educate them registration app, Voter Pal. small businesses, student affiliates. Chapters used about their individual rights in Social media reach hovered groups, and places of worship national resources to help electoral processes. near 240,000. hosted registration drives community members register outfitted with #YallaVote and prepare to vote. swag, National Voter Registration Day voter materials, and #YallaCount- MeIn 2020 Census materials.

NationalVoterRegistrationDay.org 1921 Premier Partners Nonprofits

Asian Americans CenterLink: Asian Pacific American Higher Heights for America: Advancing Justice: CenterLink produced an Labor Alliance: Under its broader AAAJ promoted the holiday original video highlighting Multiple APALA chapters #BlackWomenVote initiative, online to its 14,000+ the work conducted by at did voter outreach in their a nonpartisan voter activism followers, and shared least 20 of its affiliates across communities via events, campaign, Higher Heights information on the the country to organize canvassing, texting, used its digital presence to holiday with its 160 voter registration drives, social media, and translating encourage its network of community partners via and used its social media materials. Chapters reached Black women to register to email and social media, platforms to actively promote community college students vote on the holiday. encouraging them to the holiday. in Virginia, grocery shoppers organize local voter in , and prospective registration drives. voters across California, Pennsylvania, Texas, and Washington state.

NationalVoterRegistrationDay.org 1922 Premier Partners Nonprofits

RISE To Vote: HeadCount: When We All Vote: RISE to Vote worked with professional Through field events, social media, Led by Michelle Obama, When We athletes and college athletic email blasts, and television segments, All Vote engaged over 40 celebrity departments to raise awareness of the HeadCount registered nearly 6,500 ambassadors including Faith Hill and holiday and register voters through voters nationwide on the holiday, its Tracee Ellis Ross through a digital social media. Sports figures and teams best-ever total for a year without a campaign to encourage voter with millions of followers posted about federal election. HeadCount volunteers registration and to bring overall the holiday online to encourage voter held 59 in-person voter registration awareness to the holiday. registration, including players from drives in coffee shops, beer halls, and the NFL, NBA, and WNBA. more. Over 100 musicians and entertainers posted on social media about the holiday, including new participants such as Jim Gaffigan, The Lumineers, Ariana Grande, and Dashboard Confessional.

NationalVoterRegistrationDay.org 1923 Premier Partners Nonprofits

Facilitating Online Voter Democracy Works / Rock the Vote: Vote.org: TurboVote: Rock the Vote worked with Vote.org, which uses Registration TurboVote, the voter corporate partners like Hulu technology to simplify More and more states registration and election and HBO on national political engagement and now offer online voter reminder tool built by campaigns, launched its 2019 increase diverse voter registration, accessible Democracy Works, partnered Democracy Class curriculum, participation, saw its most with colleges and universities, registered voters using its successful National Voter through the Vote.gov companies and brands, online tool, and activated Registration Day ever during portal and individual and nonprofits to power voter volunteers to host registration a year without a national state-level sites. National engagement campaigns and events on this year’s holiday. election. Registrations help register thousands of received via its Vote.org Voter Registration Day voters on this year’s holiday. voter registration toolset partners are also On National Voter Registration were on par with the amount developing and refining Day, Verizon Media launched received in 2018. “Election 2020,” a central online tools that enable location for its election citizens to take advantage coverage that prominently of this opportunity features TurboVote. or by downloading a completed paper registration form where online is not available. These tools make registration and voting easier and more accessible for citizens across the country.

NationalVoterRegistrationDay.org 1924

Premier Partners Nonprofits Media & Tech Partners

From the Field to Your Feed Facebook: Snap Inc.: National Voter Registration lit up the internet Facebook launched its Snap Inc. incorporated registration tool the Thursday National Voter Registration and social media platforms throughout the day. before National Voter Day messaging on Snapchat #NationalVoterRegistrationDay was the #1 Registration Day and kept it by raising awareness through trending topic on Twitter for most of the day, active throughout the week, a national filter that helped resulting in a huge early spike users express themselves as and the newly-created #VoteReady hashtag also in online registrations that registered voters and share it trended high throughout the holiday. The lasted through the holiday. with their closest friends and holiday also saw massive engagement on As a sponsor, Facebook also linked directly to TurboVote’s supported the holiday’s registration tool. Facebook, tallying over 260 million impressions organizing effort and field and 2 million engagements. Other platforms partners. likewise saw robust engagement around the holiday.

NationalVoterRegistrationDay.org 1925 Premier Partners Media & Tech Partners

Twitter: Google: Reddit: Tumblr: From its TwitterGov account, Google was a premier Reddit created a homepage Tumblr promoted the holiday the platform encouraged sponsor of the holiday, interstitial referring visitors on its national dashboard users to register to vote or enabling enhanced outreach directly to nationalvoter- with a banner driving users to verify their status. to partners and supporting registrationday.org. It also nationalvoterregistrationday. field-based efforts. The hosted “Ask Me Anything” org. Additionally, the holiday platform also used its digital events featuring Nonprofit was promoted via original presence to promote the VOTE Executive Director posts on the “Explore” page holiday, challenge users to Brian Miller, Secretaries of and promoted via social a series of voting and State Steve Simon media posts on Twitter, election-themed quiz (Minnesota) & Kim Wyman resulting in 9 million questions, and encourage (Washington), and members impressions and 25,000 people to register to vote. of the Democracy Works team engagements. (a holiday premier partner).

NationalVoterRegistrationDay.org 1926 Premier Partners Media & Tech Partners

Voting is Everyone’s eBay: Viacom: Univision: eBay engaged its eBay Working with Headcount, In addition to robust media Business: Corporate Mainstreet community, Viacom–and its brands support, Univision had a Voter Engagement composed of more than including MTV, company-wide roadblock on Companies are 1 million individuals, for the Central, Nickelodeon, National Voter Registration increasingly heeding the month prior to National Voter Paramount Pictures and BET– Day where all platforms Registration Day, and used inspired more than 1,000 of its (Network, TUDN/Sports, demands of consumers its social media channels to U.S. based employees to take Unimas, local news, radio, and and employees alike to highlight the holiday. eBay an action on National Voter digital) had stories, interviews, leverage their resources Mainstreet members received Registration Day. Viacom also talent calls to action, public information and tools for launched a massive outdoor service announcements, and to promote civic registering themselves and holiday promotion in Times on-site activations. engagement. 2019 saw others to vote. Square and across the country. an uptick in corporate Viacom also was a premier sponsor of the holiday. engagement in National Voter Registration Day through internal employee-focused initiatives as well as actions that engaged companies’ broader customer bases and the general public.

NationalVoterRegistrationDay.org 1927 Premier Partners Media & Tech Partners

Country Music Television: Comic Relief USA: Anonymous Content: CMT created a three-tiered approach First-time premier partner Comic Relief The entertainment company joined the with social media PSAs featuring artists USA (the organization behind Red Nose National Voter Registration Day team by like Kane Brown reaching over 30,000 Day USA) supported National Voter becoming a premier partner this year and users, an on-air lower-third graphic Registration Day primarily via social supported the holiday with social media throughout the day, and an employee- media, creating an original promotional posts on Facebook and Twitter. based voter registration drive at the video that ran on its Twitter and CMT/Viacom Nashville office hosted Facebook accounts. by HeadCount.

NationalVoterRegistrationDay.org 1928 Premier Partners Social Media Influencers

Special thanks to Premier Partners like CAA, HeadCount, When We All Vote, RISE, Rock the Vote, and others for leveraging their connections with celebrity voices and social influencers.

Creative Artists Agency: MTV/VH1/Logo: Via the Civic Culture Coalition, CAA activated the I AM A VOTER National Voter Registration Day was the launch day for MTV’s campaign for a National Voter Registration Day takeover, which “Leaders for Change” campaign profiling young people encouraged celebrity and social media influencer engagement fighting for voter access in their communities. Additionally, to amplify the campaign’s reach online. CAA also set up a voter MTV, VH1 and Logo engaged celebrities to promote the day registration table in the lobby of its office, and across social media. Promotion included Black Ink Crew, employees received several emails about voter registration. Siesta Key, Dinah Jane, Soju, Marti Gould Cummings and more. CAA is also a key holiday sponsor. Altogether, the networks reached over 5 million people with messages about the holiday.

NationalVoterRegistrationDay.org 1929 Premier Partners Social Media Influencers

From sports stars to music industry giants to pop culture icons, everyone was abuzz about National Voter Registration Day this year. By enlisting non-traditional messengers to spread the word about the importance of voting and civic engagement, the holiday’s reach expanded to new and different audiences and further diversified the pool of new voters.

NationalVoterRegistrationDay.org 1930 On the Airwaves and in Print

National Voter Registration Day enjoyed significant coverage across digital and on-air press. From mainstream to niche media outlets, the events of the day were covered in diverse sources such as USA Today, Newsweek, the Washington Times, CNN, Fast Company, Ebony, The Root, Seventeen, and more.

NationalVoterRegistrationDay.org 1931 Stories from the Field

National Voter Registration Day owes much of its success to its vast network of community partners that register voters on the holiday through in-person events.

4,083 community partners signed up in 2019 to receive support from National Voter Registration Day to organize events across the country on the holiday. Nearly 20,000 volunteers assisted in these efforts, talking to voters through highly-effective, face-to-face engagement at libraries, universities, community centers, local businesses, co-ops, , health centers, and more. 4 community partners083 signed up for support These events succeeded in registering and activating more than 155,000 voters across the country. The number of registrations recorded in the field in 2019 alone nearly beats the previous record for all registrations, online and in the field, for a year without a federal election. In collecting these registrations, partners engaged in over one million face-to-face conversations with citizens and prospective voters about the importance of 23% of community partners were engaging voting and distributed voting information. in voter registration for the first time

NationalVoterRegistrationDay.org 1932 Stories from the Field

“Our event was hosted in partnership with “Good news is many more students at CA State our YMCA. We had good foot traffic but most University Long Beach were registered this year. They of the neighbors were already registered or not were more aware of the need to be registered.” yet a citizen. There were many questions and – Long Beach Gray Panthers, Long Beach, California thankfully our local District Leader stopped by our table when a neighbor needed specific information “Since this was our first time doing voter registration, about her polling site. Community partnership we only set up a table for 2 hours. Next time, we at its best!” will plan for the entire day.” – University of Laverne, California – Brooklyn NAACP, New York “Our biggest response by far has been to register “Of the 94 people registered, four of them first-time voters at local high schools... it was a recently received their U.S. citizenship! We were fantastic day and we can’t wait to double our extremely excited to be a part of their journey!” numbers next year!” – Gibson D. Lewis Library, Fort Worth, Texas – League of Women Voters, Wilmette, Illinois

NationalVoterRegistrationDay.org 1933 Stories from the Field Top 10 Community Partners

1. MOVE Texas 3,194 2. Texas Rising/Texas Freedom Network 2,600 3. Cleveland Neighborhood Progress 2,481 4. Advocacy Alliance Center of Texas 2,316 5. League of Women Voters Palm Beach County 1,754 6. Mississippi Votes 1,686 7. Phoenix Union High School District 1,589 8. Black Girls Vote 1,570 9. Student PIRGs’ New Voters Project 1,410 10. League of Women Voters New Orleans 1,400 * Number of in-person registrations on National Voter Registration Day

NationalVoterRegistrationDay.org 1934 Supporting, Innovating, and Scaling Up

Despite being a single day of action, National Voter Registration Day’s success depends on a year-long effort to recruit, train, and provide ongoing support to partners. To ensure that partners are prepared to organize effective This year, National Voter Registration Day materials such as voter registration activities in the field, they are invited to posters and stickers were available in English and seven participate in webinars, access customized resources and additional languages, including Spanish, Chinese, Arabic, toolkits, receive holiday-specific messaging, and get free Vietnamese, Korean, Tagalog, and Hmong. 51 percent of branded materials to assist in their efforts around the holiday. partners requested additional non-English materials to support their outreach efforts.

National Voter Registration Day اﻟﯿﻮم اﻟﻮطﻨﻲ ﻟﺘﺴﺠﯿﻞ اﻟﻨﺎﺧﺒﯿﻦ TuDíae Nacionalsday del Registro de Votantes اﻟﺜﻼﺛﺎء – – 2019.09.24 2019.09.24 aMartestional Vo 24ter RSEegPisTtra 2ti0on1 9D ay اNﻟﯿ اﻮﻟﯿمﻮ ام ﻟاﻟﻮﻮطﻨﻨﻲ ﻲﻟﺘ ﻟﺘﺴﺠﯿﻞ ﺴﺠاﻟﯿﻨﻞﺎﺧ ﺒﯿاﻟﻦﻨﺎﺧﺒﯿﻦ NSeaptitemonbera 24l Voter Registration Day 24 ﺳﺒﺘﻤﺒﺮ اﻟﯿﻮم اﻟﻮطﻨﻲ ﻟﺘﺴﺠﯿﻞ اﻟﻨﺎﺧﺒﯿﻦ ?24AreYou Vote Readyھ ﻞ أﻧﺖ ﺳﺒﺘﻤﺒﺮ ﻣﺴﺘﻌﺪ؟ Regeissdter ainy SeptemberھTuﻞ ّﺳﺠأﻧﺖﻞ ﻓﻲ ﻣﺴﺘﻌﺪ؟ﺳﺒﺘﻤﺒﺮاﻟﺜﻼﺛﺎء – – ّﺻﻮ ت ﻓﻲ ﻧﻮﻓﻤﺒﺮ 2019.09.24 :SNpaectioniaal lTh Voatnkser R teog iOsturart iSonponso Dayrs اﻟﯿﻮم ﺷﻜﺮ اﻟﻮطﻨﻲﺧﺎص ﻟﺘﺴﺠﯿﻞ ﻟﺮﻋﺎﺗﻨﺎ: اﻟﻨﺎﺧﺒﯿﻦ 50,000 Tuesday ّﺳﺠﻞ اﻟﺜﻼﺛﺎء – ﻓﻲ ﺳﺒﺘﻤﺒﺮ 2019.09.24 – ﺻﻮ ت ﻓﻲ ﻧﻮﻓﻤﺒ LogoNS uppoationrteda bly :V Thoet Uer.S . 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Election Directors ھﻞ أ ٍﺑﺪﻋﻢ ﻧﺖ واﻟﺮاﺑﻄﺔﻣﻦ: ﻣﺴﺘﻌﺪ؟ اﻟﻮطﻨﯿﺔ ﻟﻤﺪﯾﺮي اﻧﺘﺨﺎﺑﺎت اﻟﻮﻻﯾﺔ ?ARreegisYterou in S eVpteomtber Ready ّﺳﺠﻞ ھﻓﻲ ﻞ أﺳﺒﺘﻤﺒﺮ –ﻧﺖ ّﺻﻮ ت ﻓﻲ ﻣﺴﺘﻌﺪ؟ ﻧﻮﻓﻤﺒﺮ NA¿EstáSED) ,listo and parathe N votar?ational Association of) اﻟﻠﺠﻨﺔ واﻟﺮاﺑﻄﺔ اﻟﻮطﻨﯿﺔ اﻷﻣﺮﯾﻜﯿﺔ ﻟﻤﺴﺆوﻟﻲ اﻟﻤﺴﺎﻋﺪة اﻻﻧﺘﺨﺎﺑﺎتﻓﻲ )ﻣﺮﻛﺰ اﻻﻧﺘﺨﺎﺑﺎتاﻻﻧﺘﺨﺎب (ESplecectiiaonl Th Oaffnksici atols O (uThr Seponso Electirs:on Center ﺷﻜﺮ ﺧﺎص ﻟﺮﻋﺎﺗﻨﺎ: ReRegístresegist eren sep tiiembren S– Votee enp noviembretem ber ّﺳﺠﻞ ﻓﻲ ﺳﺒﺘﻤﺒﺮ – ّﺻﻮ Supported by: The U.S. Election Assistance ﺑﺪﻋﻢ ﻣﻦ: ٍواﻟﺮاﺑﻄﺔ اﻟﻮطﻨﯿﺔ ﻟﻮزراء اﻟﺨﺎرﺟﯿﺔ National Voter Registration Day Your Logo Hereاﻟﯿﻮم اﻟﻮطﻨﻲ ﻟﺘﺴﺠﯿﻞ اﻟﻨﺎﺧﺒﯿﻦ TueNsdatiaony–09.24.19al Voter Registration Day اﻟﯿﻮم اﻟﺜﻼﺛﺎء اﻟﻮطﻨﻲ– ﻟﺘﺴﺠﯿﻞ 2019.09.24 اﻟﻨﺎﺧﺒﯿﻦ NatiTuonesdal aVyo–t09.24.19er RegistrationN Datiaony al Voter Registration Day اﻟﯿﻮم اﻟﺜﻼﺛﺎءا ﻟ–ﻮ طﻨﻲ ﻟﺘﺴﺠﯿﻞ اﻟ2019.09.24ﻨ ﺎﺧﺒﯿﻦ Commission (EAC), the National Association اﻟﻠﺠﻨﺔ اﻷﻣﺮﯾﻜﯿﺔera l24 Voter RegistraTutione sdDayy– 09.24.19اﻟﻤﺴﺎﻋﺪةepNtea mtionb ا2019.09.24Sﻟ ﯿﻮم اﻓﻲﻟ24ﻮ طﻨﻲ ﻟﺘﺳﺒﺘﻤﺒﺮ ﺴﺠﯿﻞ اﻟﻨﺎﺧﺒﯿﻦاﻻﻧﺘﺨﺎﺑﺎت (EAC)، :Special Thanks to Our Sponsors ﺷﻜﺮ ?SYepoute mVboerte R24eadyﺧﺎص24Are ھﻞ أ ﻧﺳﺒﺘﻤﺒﺮﺖ ﻣﺴﺘﻌﺪ؟ ﻟﺮﻋﺎﺗﻨﺎ: National Voter Registration Day اﻟﯿﻮم اﻟﻮطﻨﻲ ﻟﺘﺴﺠﯿﻞ اﻟﻨﺎﺧﺒﯿﻦ National Associati on of Secre taries of State اﻟﺮاﺑﻄﺔ اﻟﻮطﻨﯿ rﺔerem 24beﻟe Nmovbﻮed24ry–?VoSte pintزرbﺳeaﺒﺘmRا ﻤeﺒtteﺮeopءsreterY oui n SVاﻟRegAiھﻞ أ ﻧﺨﺎّﺳﺠﺖﻞ ﻓﻲ رﻣﺴﺘﻌﺪ؟ ﺳﺒﺘﻤﺒﺮ ﺟ– ﯿ ّﺻﻮ تﺔ ﻓﻲ (ﻧﻮﻓﻤﺒﺮ NASS Yes: ioun N VovNoetameti bRoneearal dVyo?ter Registration Dayاﻟﯿﻮمrponso–AVreo trاﻟﻮطﻨﻲ tOemurb Seﻟﺘﺴﺠﯿﻞ inksn S etopاﻟﻨﺎﺧﺒﯿﻦ SpecReiagli sThter a ّﺳﺠﻞ ﻓﻲ ﺷﻜﺮ ﺳﺒﺘﻤﺒﺮ ﺧﺎص – ّﺻﻮ ﻟﺮﻋﺎﺗﻨﺎ:ت ﻓﻲ ﻧﻮﻓﻤﺒﺮ واﻟﺮاﺑﻄﺔ y:a Thnkse tUo .OS.u Er lSecponsotion Ars:ssistanceاﻟﻮطﻨﯿﺔSuppoSpecrt ieadl Thb ﺷﻜﺮ ﺑﺪﻋﻢ ﺧﺎص ﻣﻦ:ﻟﺮﻋﺎﺗﻨﺎ: ﻟﻤﺪﯾﺮي اﻧﺘﺨﺎﺑﺎت اﻟﻮﻻﯾﺔ Tuesday–09.24.19 of Secretaries of State اﻟﺜﻼﺛﺎء – 2019.09.24 ٍ November واﻟﺮاﺑﻄﺔin September –Vote in اﻟﻮطﻨﯿﺔRegi sterﻟﻮزراء اﻟﺨﺎرﺟﯿﺔ )،(NASS ssoAssNciaisatittiaonnoncea l Voter Registration Day اﻟﯿA ﻮlonم tiaاﻟﻮlonecطtiﻨaE ﻲ. ﻟSNﺘ .hUeﺴﺠ tﯿ e,ﻞ (اﻟThﻨC :ﺎﺧyAﺒﯿbE) ﻦ CoSmmiuppossritoned ٍﺑﺪﻋﻢ اﻟﻠﺠﻨﺔﻣﻦ: اﻷﻣﺮﯾﻜﯿﺔ اﻟﻤﺴﺎﻋﺪة ﻓﻲ اﻻﻧﺘﺨﺎﺑﺎت ،(EAC) (NASS) اﻟﺮاﺑﻄﺔ اﻟ:rsﻮSponso طbon erO 24urﻨﯿtcaeilma ttioﺔl Aa Stiassoenksonpﻟiton ha24ela ThN ﻤNpeca),tiﺪ SSﺳﺒﺘﻤﺒﺮhAe SﯾtAatCe )(,N tﺷﻜﺮison of ( SEﺧﺎصeﺮي t arssiاecreommiﻟﺮﻋﺎﺗﻨﺎ: f SCﻧﺘo اﻟﻠﺠﻨﺔ ﺨﺎواﻟﺮاﺑﻄﺔ ﺑاﻷﻣﺮﯾﻜﯿﺔ ﺎاﻟﻮطﻨﯿﺔ اﻟﻤﺴﺎﻋﺪة تﻟﻮزراءﻓﻲ اﻟاﻟﺨﺎرﺟﯿﺔ اﻻﻧﺘﺨﺎﺑﺎت( ،(ﻮEACNASS) ﻻﯾﺔ ( r tttehoder sANb reyati:Y onThoua elV Uot.eS R. Eealdecy?tion Assistance,ھﻞ (أirecﻧDSSﺖ ec ti(NSonuppoAﻣﺴﺘﻌﺪ؟tfe S Etal et ٍﺑﺪﻋﻢfi eSst oaﻣﻦ: tiont aroاﻟﻠﺠﻨﺔ Assoofc Siaecreاﻷﻣﺮﯾﻜﯿﺔ واﻟﺮاﺑﻄﺔ اﻟﻤﺴﺎﻋﺪةواﻟﺮاﺑﻄﺔ ﻓﻲ اﻟﻮطﻨﯿﺔ اﻟﻮطﻨﯿﺔ ﻟﻮزراء اﻻﻧﺘﺨﺎﺑﺎت(ﻟﻤﺪﯾﺮي ACاﻟﺨﺎرﺟﯿﺔE ()اﻧﺘﺨﺎﺑﺎت، NASSاﻟﻮﻻﯾﺔ (NASED)، (NASED), and the National Association of C in), S tehpet eNmabtieonr –Valo Ate ssoin N#ciovNatiaemontionalVb er oterRegistrSationDAauppoy ssociationrt eofd S tabtey E:l eThctione D iUrec.toSrs. Election AssistanceﺑﺪﻋﻢissreciontRoer sg( iEstAer ّﺳﺠDﻞ onmmiﻓﻲ EleCctioﺳﺒﺘﻤﺒﺮ ta t–eﻣﻦ:Sّﺻﻮ ofت واﻟﺮاﺑﻄﺔ ﻓﻲciati onﻧﻮﻓﻤﺒاﻟﻮطﻨﯿﺔﺮ Assoﻟﻮزراء واﻟﺮاﺑﻄﺔ اﻟﺨﺎرﺟﯿﺔ )واﻟﺮاﺑﻄﺔ Sاﻟﻮطﻨﯿﺔ اﻟﻮطﻨﯿﺔ NAS(، ﻟﻤﺪﯾﺮي ﻟﻤﺴﺆوﻟﻲ اﻧﺘﺨﺎﺑﺎت اﻻﻧﺘﺨﺎﺑﺎتاﻟﻮﻻﯾﺔ (ﻣﺮﻛﺰ (NASED)، اﻻﻧﺘﺨﺎب) S, ponsothe Nras:tionalواﻟﺮاﺑﻄﺔ (entcarteriaSiti)eponsec oi oafl f S Thtaٍ atnkse (N toA OSS urاﻟﻮطﻨﯿﺔecreA Csso ﺷﻜﺮleconfti aSon lﺧﺎصhThe eN Ea tiﻟﺮﻋﺎﺗﻨﺎ:ls (tاﻟﻮطﻨﯿﺔEODff)i,c aia ndﻟﻤﺪﯾﺮي onSﻟﻤﺪﯾﺮيlec (NAtiاﻧﺘﺨﺎﺑﺎتE اﻟﻮﻻﯾﺔ واﻟﺮاﺑﻄﺔ اﻟﻮطﻨﯿﺔ واﻟﺮاﺑﻄﺔ )EDﻟﻤﺴﺆوﻟﻲ اﻧﺘﺨﺎﺑﺎتNAS(، اﻻﻧﺘﺨﺎﺑﺎت (ﻣﺮﻛﺰ اﻻﻧﺘﺨﺎب)اﻟﻮﻻﯾﺔ )DESAN(، tiٍ conia tiConeSntuppo erof) Srttaedte b Ey:l eThctieon U. SD. iEreclecttioonrs# AVoteReadyssistanceﺑﺪﻋﻢ lssoecﻣﻦ:iecials (The AEاﻟﻮطﻨﯿﺔotigono HOeff rﻟﻤﺴﺆوﻟﻲYouErl ec Lاﻻﻧﺘﺨﺎﺑﺎت )ﻣﺮﻛﺰ واﻟﺮاﺑﻄﺔ اﻻﻧﺘﺨﺎب( NASS) ، NatiYonouarl LAossogo cHiaetireon of Secretaries of CSotammite ssion (EAC), the National Association National Association of State Election) واﻟﺮاﺑﻄﺔ اﻟﻠﺠﻨﺔ اﻷﻣﺮﯾﻜﯿﺔ اﻟﻮطﻨﯿﺔاﻟﻤﺴﺎﻋﺪة ﻓﻲ اﻻﻧﺘﺨﺎﺑﺎت (EAC) ﻟﻤﺴﺆوﻟﻲ اﻻﻧﺘﺨﺎﺑﺎت ) (NASED), and the National Association of :NANSSati)on al Association of Secretaries of State @NatlVoterRegDay Un agradecimiento especial a nuestros patrocinadores) )،اﻟﺮاﺑﻄﺔ اﻟﻮطﻨﯿﺔ ﻟﻤﺪﯾﺮي اﻧﺘﺨﺎﺑﺎ(تS SاﻟﻮﻻﯾNAﺔ) (NA SED) lection Oofff iScecreialst ar(Thiese o Ef lSectatiteon (N ACSSen)t,er th)e National (NASED), and the National Association ofواﻟﺮاﺑﻄﺔ Eاﻟﻮطﻨﯿﺔ ﻟﻮزراء اﻟﺨﺎرﺟﯿﺔ (NASS ati(NAonaSSl A) ssociation of State Election اNﻟﺮاﺑﻄﺔ اﻟﻮطﻨﯿﺔ ﻟﻤﺪﯾﺮي اﻧﺘﺨﺎﺑﺎت اﻟﻮﻻﯾﺔ (NA SED) Association of State Election Directors واﻟﺮاﺑﻄﺔ اﻟﻮطﻨﯿﺔ ﻟﻤﺪﯾﺮي اﻧﺘﺨﺎﺑﺎت اﻟﻮﻻﯾﺔ (NASED)، Your Logo Here NationalVoterRegistrationDay.org ﺿﻊ (ﺷDﻌﺎEرSك ھNAﻨ)ﺎ Directors 450,000 National Association of State Election Association of #NationalVoterRegistrationDay واﻟﺮاﺑﻄﺔNASED), and the Natio nal)اﻟﻮطﻨﯿﺔ واﻟﺮاﺑﻄﺔ اﻟﻮطﻨﯿﺔ ﻟﻤﺴﺆوﻟﻲ اﻻﻧﺘﺨﺎﺑﺎتﻟﻤﺴﺆوﻟﻲ (ﻣﺮﻛﺰ اﻻﻧﺘﺨﺎب)اﻻﻧﺘﺨﺎﺑﺎت )ﻣﺮﻛﺰ اﻻﻧﺘﺨﺎب (tionNDaatiyon al AEssolecctiionati Oonff iocifa Slsecre (Theta Erliecesti oonf SCteanteter ) Directors (NASEDاﻟ(raﺮtاDsﺑEiﻄSgﺔe اRﻟﻮterNA)ط soﻨﯿrﺔol VﻟatﻮreconزرtiiاaءN Dاﻟ#ﺨﺎرﺟyﯿaﺔ NationalVoterReg (iNAstratSionS)D# tra(tNAionDSSay) Your Logo Here Commission (EAC), the National AssociationاsﻟiﺮgاeﺑRﻄﺔ erاtﻟoﻮVطylﻨﯿaﺔd ﻟeaonﻤtiﺪRﯾoNtea#ﺮي اVﻧﺘ#yﺨﺎaﺑﺎdDyت ionاﻟteaﻮraRﻻteﯾstﺔNation(aNAlV otSerEDR#eVg) io# VoteReady# اﻟﻠﺠﻨﺔ اﻷﻣﺮﯾﻜﯿﺔ اﻟﻤﺴﺎﻋﺪة ﻓﻲ اﻻﻧﺘﺨﺎﺑﺎت stickers printed and distributed @NatlVot#erVRoetgeDReaaydy@N#aVtloVteoRtereaRdeygDay National Association of State Election Election OCon elff apoyo ide:c ials (The Election Center) Comisión de Asistencia Electoral de los Estados Unidos (EAC) @NatlVoterRegDay Asociación Nacional de Secretarios de Estado (NASS) Asociación Nacional de Directores de Elecciones Estatales (NASED) NationalVoterRegistrationDay.org #NationalVoterRegistrationDay #NaAsociacióntion Nacional dea FuncionarioslV Electoralesot (Centroer de RElecciones)egistrationDay NationalVoterRegistrationDay.org 1935 Supporting, Innovating, and Scaling Up

Webinars Mentorship National Voter Registration Day hosted three For the first time this year, a select number of webinars for partners on how to plan for, promote, organizations that signed up as first-time National and execute a successful voter registration event. Voter Registration Day partners were paired up with 723 people attended at least one of these an experienced group in their state or locality as webinars and all partners had access to the part of a pilot mentorship program. About 139 recordings online. organizations took part in this program. The five mentor organizations includedCivicTN (Tennessee), Florida PIRG (Florida), LULAC Council #22325 (Texas), Mi Familia Vota (California), and NYC Votes (New York City). Mentors provided in-person and online trainings, conducted phone check-ins with first time partners, supplied extra materials, and recruited additional organizations to participate in National Voter Registration Day. 723 webinar attendees

NationalVoterRegistrationDay.org 1936 National Voter Registration Day 2020

With your help,we aim to shatter all prior records on September 22, 2020!

Goals Do you want to be a part of next year’s holiday? • Over 1 million voter registrations We are looking for individuals and organizations of all stripes and sizes to celebrate National Voter Registration Day with us in 2020. This can include volunteering at an event • Over 5,000 partner organizations near you, organizing a voter registration drive in your community, supporting the civic • 25,000 volunteers day of action with financial support, helping us gain traditional and social media traction, becoming an official National Voter Registration Day partner organization, and more. • 1,000,000 in-person contacts Visit www.nationalvoterregistrationday.org for more or • 4,000,000 social media engagements email [email protected]

92 of surveyed partners in 2019 said% they would participate again

NationalVoterRegistrationDay.org 1937 Financials

Functional Expenses

Posters, Stickers, and Distribution Planning and Evaluation Communications and Technology Administrative and Development Partner Outreach and Support

Special thanks to the supporters and donors who make National Voter Registration Day 2019 Expenses* possible, including the Carnegie Corporation of New York, Democracy Fund, Wallace H. Salaries, Taxes, and Benefits $ 170,090 Coulter Foundation, State Infrastructure Fund at NEO Philanthropy, New Venture Fund, Partner Grants and Consultants $ 49,355 Creative Artists Agency, Facebook, Google, and Viacom. Printing and Postage $ 88,187 Communications and Supplies $ 21,422 Occupancy and Fees $ 19,897 Travel and Events $ 13,470 Total Expenses $362,420

*Projected year-end expenses, unaudited .

NationalVoterRegistrationDay.org 1938 Acknowledgements

2019 Steering Committee Members 2019 Premier Partners Steve Simon, Minnesota Secretary of State Alliance for Youth Organizing American Library Association Andrew Goodman Foundation Kim Wyman, Washington Secretary of State Anonymous Content Arab American Institute Asian Americans Advancing Justice Michelle Bishop, National Disability Rights Network Asian and Pacific Islander American Vote Asian Pacific American Labor Alliance Christine Chen, Asian Pacific Islander American Vote Judd Choate, Colorado Director of Elections Campus Vote Project Carnegie Corporation Creative Artists Agency CenterLink CMT Bridget Coyne, Twitter Comic Relief Co-ops Vote Democracy Fund Democracy Works ebay Election Assistance Sofia Gross, Snap Inc. Commission Election Center EveryLibrary Facebook Fair Elections Center Google Nneka Norville, BET Networks HeadCount Higher Heights for America Independent Sector League of Women Voters Tammy Patrick, Democracy Fund Logo Military Officers Association of America MTV NALEO Educational Fund Crystal Patterson, Facebook National Association of Secretaries of State National Association of State Election Directors Ramya Raghavan, Google National Council of Nonprofits National Disability Rights Network National Urban League Patrick Sweeney, EveryLibrary New Leaders Council Nonprofit VOTE Reddit RISE Rock the Vote Snap Inc. Lindsay Torrico, United Way Worldwide Students Learn Students Vote Tumblr TurboVote Twitter United Way Worldwide Col. Mike Turner, Military Officers Association of America Arturo Vargas, NALEO Educational Fund Univision VH1 Viacom Vote.org VotoLatino Wallace H. Coulter Foundation Laura Vogel, National Rural Electric Cooperative Association When We All Vote YWCA Brian Miller, Nonprofit VOTE (ex-officio) Matt Singer, Impactual LLC (ex-officio) 2019 Expenses* The 4,083 Partners Salaries, Taxes, and Benefits $ 170,090 Nonprofit VOTE Staff For the full list of national and community partners visit: nationalvoterregistrationday.org/2019partners/ Partner Grants and Consultants $ 49,355 Brian Miller, Executive Director Caitlin Donnelly, Program Director Printing and Postage $ 88,187 Lamont Harrell, Partner Engagement Coordinator Thank You to our nonprofit data and media partners for providing in-kind support and tools to Communications and Supplies $ 21,422 Linda Hein, Administration and Data Coordinator make the holiday a success. Occupancy and Fees $ 19,897 James Hill, Associate Director of Communications I I I Travel and Events $ 13,470 and Partnerships TurboVote Rock the Vote Vote.org ReThink Media Lauren Kunis, National Voter Registration Day Total Expenses $362,420 Program Director *Projected year-end expenses, unaudited . Caroline Mak, Research Coordinator John Park Williams, Communications Associate

NationalVoterRegistrationDay.org 1939 Sponsor Opportunities for 2020

Help National Voter Registration Day Smash Records in 2020! To register over one million voters in 2020, we are ramping up recruitment and support of the thousands of partners across the nation, building out robust communications plans, and more. With this additional work, expenses are anticipated to top $800,000. You can help National Voter Registration Day shatter records in 2020 with a donation at nationalvoterregistrationday.org or contact us at [email protected] for more information on sponsorship opportunities and benefits for your organization.

help us reach our goal of 1 million new 1Million registered voters in 2020

NationalVoterRegistrationDay.org 1940 Thank You to Our Premier Sponsors