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Dedica Dedication DEDICATION This binnacle is dedicated to the ones who were always there for me, supporting me in every way possible; my family. To my father, mother and brother who always believed on me. Nothing could have been possible without my friend and teachers. Thank you all for giving me confidence and the best years of my live. Finally I want to thank the most important person in my live God. Without you I wouldn’t have made it. 1 INTRODUCTION The theme of this binnacle is related to lagoons and forest of the Imbabura province in the country of Ecuador. The profile of the tourist, relates to 40 years old Canadian passengers. This binnacle shows a study of new alternatives related to the type and activities of tourist. The province of Imbabura is a perfect place for this type of activity. It´s a place that has over 20 lagoons, that’s the reason why the province is also known as the province of lagoons. There are many Protected Forest Reserves on the slopes of the mountains, which make it an interesting province to do bird and animal watching. The touristic infrastructure makes it possible to have easy access to all the areas. Also it is possible to have one day tours, because of the short distance between the capital Quito and this province. 2 CHAPTER I PROFILE OF THE CANADIAN TOURIST There has been a series of travel market trends in Canada in the early 1990 (McDougall, 1999) including those related to age, family structure, and international travel. It particularly highlights the importance of the market of older people (defined as persons over 65 years of age). The trends are: • During the last decade, increasing domestic and international travel of older people has outstripped that of other age groups, particularly in regard to international travel. • Older people tend to make longer trips, especially during the winter and are more likely to travel alone. • It is more likely that older persons are traveling in low season when they go to an international destination. • Women aged travelers outnumber men by a ratio of 58% to 42% trips to the United States, and between 56% and 44% when it comes to travel to international destinations. 3 • The propensity to travel abroad is higher among people aged between 55 and 64 years of age (10%), then decreases to 7% among older people. • With regard to the inclination to travel, the age groups most likely to make international trips are 55 to 64 years (10%) of the 45 to 54 years (9%) of 15 to 24 years (8%). • Europe was the destination of greater acceptance for the elderly - UK first (with 22% of trips), followed by Mexico (7%), France (5%), Germany (5%), Netherlands (4%) and Italy (4%). Moreover, during the decade, the gap widened in the number of trips per 100 inhabitants among young adults (ages 20 to 44 years) and seniors (45 or more years). During the last decade, international travel, has become less attractive relative to young adults and have become more attractive and affordable for seniors. • United States was the destination of choice for 85% of Canadians, 15% went abroad. • Adults who travel alone more often tend to choose a foreign destination (25% approximately). • Trips abroad were longer for families (about 17 nights abroad, 6 nights in the United States of America), and even longer for adults traveling alone (18 nights abroad and 9 nights United States of America). 4 • Spending on overseas trips were higher than those of travel to the United States of America (despite the fact that families spend relatively the same amount in either the U.S. or abroad, unlike adults traveling without children tend to spend slightly more per day abroad). • Activities of interest are similar to travel within Canada or abroad. The participation rate is higher for families than for adults traveling without children. The only exception is the visit to national parks or historic sites. • Interest in visiting parks is increasing as Canadians away from their place of residence (10% for interprovincial travel, 20% for travel to the United States of America, 40% for international travel). Biography: World Tourism Organization, Division of Sustainable Tourism Development Madrid, October 2002 5 CHAPTER II CHOOSING OF ITINERARY There were three options available to meet the tourist requires for this tour. The choosing has to be based on the access difficulty, durability and tourist infrastructure of the place. The three options presented were: Tour 1: Protected Forest Piñan and Peribuela Day 1: 06:00 - 08:00 Meeting point at the University UCT • Visit Middle of the World Monument in Cayambe • Stop at Lake San Pablo. (CommunityHuaycopungo, mats) 08:00 - 08:30 Breakfast in Cayambe 08:30 - 11:00 Transfer to the community Piñan 6 11:00 - 11:15 Check In at the Hostel San Francisco. 11:15 - 12:00 Free time for accommodation 12:00 - 13:00 Community Recognition 13:00 - 14:00 Lunch at the Hostel San Francisco 14:00 - 17:00 Ride to Piñan Lagoon (optional fishing) 17:00 - 20:00 Free time (use of swimming pool) 20:00 - 21:30 Dinner at the Hotel San Francisco (optional cultural program) Day 2: 07:00 - 08:00 Breakfast at the Hostel San Francisco 08:00 - 08:15 Free time for preparation 08:15 - 10:45 Transfer to the Protected Forest of Peribuela. 10:45 - 11:45 Walk around Peribuela Protected Forest. 11:45 - 12:30 Transfer to the city of Cotacachi 12:30 - 14:30 Lunch at the Restaurant“El Turista” in Cotacachi 14:30 - 17:00 Back to Quito 7 Tour 2: Quito - St. Paul Lagoon- CuicochaLagoon - Cuellaje Day 1: 07: 00 Meeting at University UCT 07: 00 - 07: 15 Boarding of passengers and luggage on the bus 07: 15 - 08: 30 Transfer towards the MitaddelMundo monument in Cayambe 08: 30 - 08: 40 Visit to the monument 08: 40 - 08: 50 Transfers to the restaurant “Café de la Vaca” 09:00 - 10:00 Breakfast at the restaurant “Café de la Vaca” 10:00 - 10: 30 Continuation towards the community of Cachiviro on the shores of the St. Paul Lagoon 10: 30 - 10: 45 Visit to the community 10: 45 - 10: 55 Continuation towards the public pier of St. Paul Lagoon 10: 55 - 11: 10 Visit and explanation of the Lagoon and it´s surroundings 11: 10 - 11: 40 Transfer to the city of Cotacachi 8 11: 40 - 12: 00 Free time for shopping 12: 00 – 12:15 Continuation to Cuicocha Interpretation Centre 12: 15 - 12: 25 Visit to the Interpretation Centre 12: 25 - 13: 10 Tour to the lagoon by boat 13: 10 - 14: 30 Lunch at restaurant “Mirador” in Cuicocha 14: 30 – 15:15 Transfer towards the Protected Forest “Neblina” 15: 15 - 16: 15 Downhill bike towards the Protected Forest “Alto Choco” 16: 15 - 16: 45 Transfer towards the hostel “Flor de Montaña” in Apuela 16: 45 - 17: 00 Check – in and luggage preparation 17: 00 - 17: 10 Continuation to the Hot Springs Resort of Nangulví 17: 10 - 18: 30 Relaxing time at the Hot Springs Resort of Nangulví 18: 30 - 18: 40 Return to the hostel “Flor de Montaña” in Apuela 18: 40 - 20: 00 Free time 9 20: 00 - 21: 30 Dinner at the hostel “Flor de Montaña” in Apuela with a game of monopoly after dinner Day 2: 05: 30 Wake up call 06: 00 - 07: 00 Breakfast at the hostel “Flor de Montaña” in Apuela 07: 00 - 07: 15 Free time for preparation 07: 15 - 08: 00 Transfer towards the farm “Rio Lindo” in Cuellaje 08: 00 – 10:30 Trekking around the farm and the ecological corridor of Cuellaje 10: 30 - 11:15 Transfer to the Coffe factory ACCRI in Apuela 11:15 - 11: 45 Visit to the factory 11: 45 - 11: 50 Return to the hostel “Flor de Montaña” in Apuela 11: 50 - 13: 00 Free time for packing 13: 00 - 14: 00 Lunch at the hostal “Flor de Montaña” in Apuela 14: 00 - 14: 10 Departure 14: 10 - 19: 00 Arrival in Quito 10 Tour 3: Protected Forest and Zuleta Peribuela Day 1: 06:00 - 08:00 Meeting point at the University UCT • Visit Middle of the World Monument in Cayambe • Stop at Lake San Pablo. (Community Huaycopungo, mats) 08:00 - 08:30 Transfer to Otavalo 08:30 - 09:30 Breakfast at the Restaurant Green House in Otavalo 09:30 - 10:00 Free time for shopping at the Otavalo´sPonchos Mark 10:00 - 12:00 Transfer to the Community of Zuleta • Visit Lake Yahuarcocha 12:00 - 13:00 Visit to the Community Zuleta (embroidery) 13:00 - 13:10 Transfer to the Hostelry Hacienda Zuleta 13:10 - 14:30 Lunch at Hostelry Hacienda Zuleta 11 14:30 - 17:00 Horse ride to Condor Forest Reserve. 17:00 - 18:00 Transfer to the community of La Calera in Cotacachi 18:00 - 19:30 Free time to rest 19:30 - 21:00 Communal Dinner (optional games, dance or music) Day 2: 06:00 Wake up call 07:00 - 08:00 Breakfast raffled individual with family 08:00 - 09:00 Free time for preparation of luggage 09:00 - 10:30 Transfer Protected Forest of Peribuela 10:30 - 12:30 Walk around the Protected Forest of Peribuela 12:30 - 14:00 Lunch at refugehouse of Peribuela 14:00 - 16:30 Back to Quito Based on age, interest and profile of Canadian tourists, I was able to find something that meets the new trends in this market. The route chosen is option number two (San Pablo - Cuicocha - Cuellaje). 12 Studies by “Statistics Canada, “ show that the new trends are focused on an eco- tourist.
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