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Agenda? Who’S Who: Speaker Bios Exclusive Media Opportunities MEDIA KIT What’s on the Agenda? Who’s Who: Speaker Bios exclusive Media Opportunities Need pics? one.alltech.com | #ONE18 photos.alltech.com May 20–22, 2018 | Lexington, Kentucky WELCOME On behalf of the Alltech Communications Team, welcome to ONE: The Alltech Ideas Conference (ONE18). Our 34th annual international conference promises to be the Media resources, including photography and video, will be best yet, with a power-packed mainstage and more than available for embedding and sharing at one.alltech.com 100 topics of discussion, ranging from business and health throughout the event. We will notify you as soon as session to wellness, crops and every major species within animal recordings become available. agriculture. If you're struggling with how to pick between so many discussions of interest, we understand, and we've got you covered! Stay tuned after ONE18 for access to session Beyond the stimulating content, one of the best aspects of recordings; the majority of talks will be available on demand ONE is the unparalleled opportunity to connect with leaders, following the event. thinkers and fellow innovators. There are nearly 4,000 of them from 70 countries! So take the opportunity to strike up a conversation and perhaps meet a new friend. Begin by joining Our ONE18 Press Room is once again in the Hyatt Regency our media welcome reception at 5:30 p.m. on Sunday in the Ballroom, located just off of the hotel lobby. There will be ONE18 Press Room. We'll start with a Kentucky Ale® and a few signage directing you to the appropriate room. Equipped appetizers before heading backstage for advance seating at the with Wi-Fi, printers, an interview lounge and radio booths, we International Dinner. hope you will find full accommodation for all of your needs. Additionally, we will have breakfast and lunch available in the press room on Monday and Tuesday. Be sure to stop by in the On Monday night, we hope to see you donning your cowboy afternoons for the famous cookies and a caffeine recharge to hat, jeans and boots, ready for a night of dancing at Kentucky power through your busy ONE18 schedule! Night, a much-loved ONE tradition. The ONE18 Press Room will open at 7:30 a.m. on Monday New this year, it's dinner and a movie on Tuesday night. We and Tuesday. Media briefings will take place at 8 a.m. each encourage you to consider joining one of our ONE Table Talk morning, providing important details regarding the specific discussions this year (additional fee applies) and then meet us recording policies for certain speakers as well as key details at the Kentucky Theatre for a free showing of "Food Evolution," about the day's activities. Shortly thereafter, a member of our followed by what is sure to be an interesting panel discussion. team will escort you to the Rupp Arena mainstage seating so you have ample time to settle in and set up before the session begins. Three rows of reserved media seating will be available Don’t forget to join the conversation on social media in the front, center section of the plenary sessions. Two rows of throughout ONE18 by using #ONE18 and following @Alltech. reserved seating will be available in each special session. Look for the large “Reserved for Press” signs. All media seating will be equipped with power. From all of us on the Alltech Communications Team, thank you for joining us at ONE18. If there is anything we can do to make your experience an even better one, please do not hesitate to You may access the ONE18 agenda within this media kit, but speak with any member of our team. We are delighted to host we also encourage you to download the Alltech ONE18 app, you. which will ensure that you stay up-to-date. If you have interest in interviewing any of our speakers, please contact Jenn Norrie ([email protected]) as soon as possible, and she will work on Kind regards, scheduling a time for you. Jenn Norrie is also managing the interview lounge schedule, so please contact her directly to reserve time. Located within the ONE18 Press Room, the space is equipped with soft seating, a Susanna Elliott single LED light fixture and a step-and-repeat backdrop. Head of Communications, Alltech Schedule subject to change; consult the Alltech ONE18 app for up-to-date information. #ONE18 meet the president of alltech DR. MARK LYONS Dr. Mark Lyons grew up in the Alltech business, having traveled with his father and Alltech's founder, Dr. Pearse Lyons, from a young age to visit customers. With experience working in all regions and nearly all departments — from palletizing bags in production to researching in the lab — he has a deep and uniquely personal knowledge of the company. He has spearheaded many critical projects, including simultaneously managing a biorefinery project in Kentucky, the establishment of a plant in Serbia and the creation of Alltech's flagship yeast production facility in São Pedro, Brazil. He also spent nearly four years in Mexico rebuilding the company's solid state fermentation plant in Serdan, which is one of the largest of its kind in the world. In 2012, Dr. Lyons relocated to China, the world's largest feed market, as part of Alltech's focus on the Asia-Pacific region. Living in Beijing and traveling throughout the country, he led the Alltech China office and focused on building bridges between China and the wider industry through research, education and strategic initiatives. Under his leadership as director of North America from 2009 to 2011, Alltech expanded its presence with the opening of new offices and a growing involvement in all agricultural sectors. Today, Dr. Lyons is based at Alltech's headquarters in Kentucky. He has served as a board member of the American Feed Industry Association and is active in many industry groups, such as the International Poultry Council, the National Turkey Federation, the National Chicken Council and the National Pork Producers Council. He is also vice president of the Soil and Fertilizer Alliance of China and is a committee member of the China Toxicology Association. He is proud to be the only foreign member welcomed to China's Feed Industry Golf Group, which represents more feed tonnage than all of Brazil. Dr. Lyons has published papers and patents in areas ranging from enzyme production to gloabl economics and is interested in the assurance of food safety and quality thorughout the entire food chain. Recently, he was named as one of "The top 50 Irish business men and women in the BRIC countries" and "40 under 40" leaders in agriculture by Vance Publishing Corporation. He receivved his bachelor's degree in political science and environmental science in 1999 from the University of Chicago. He received his master's degree in brewing and distilling in 2001, followed by a Ph.D. in the area of solid state fermentation, at Heriot-Watt University in Edinburgh. Dr. Lyons is fluent in Spanish, Portuguese, French, German and Mandarin. REMEMBERING DR. PEARSE LYONS ALLTECH'S FOUNDER Dr. Pearse Lyons, the Irish entrepreneur whose vision for improving global agriculture built a multibillion-dollar international business, died March 8. He was 73. In the late 1970s, Lyons immigrated to the United States with his young family — Deirdre, Aoife and Mark — and a dream. His vision — to sustain the planet and all things living on it by applying his yeast fermentation expertise to agricultural challenges — came to life in his home garage with $10,000. Today, that vision is put to work by Alltech’s global team of more than 5,000 people around the world. Alltech focuses on improving animal, crop and human health and performance through its innovative use of yeast fermentation, enzyme technology and nutrigenomics. Its mission has always been guided by Dr. Lyons’ early commitment to the “ACE principle” — a promise that the company’s work must have a positive impact on the Animal, the Consumer and the Environment. Dr. Lyons was first and foremost an entrepreneur and a tireless innovator, with a keen scientific mind. His scientific expertise, combined with an acute business sense, helped revolutionize the animal feed industry through the introduction of natural ingredients to animal feed. He was widely regarded as an inspirational leader and communicator. He lived with passion and purpose — rising before dawn to begin communicating with colleagues around the world, issuing daily “One Minute Charge” motivational messages and traveling incessantly so he could meet his team members and customers in person. He built Alltech into the fastest-growing company in the global animal health and nutrition industry through innovative technology and strong branding. Today, Alltech is the only privately held and family-owned business among the top animal health companies in the world. The company’s reach has also grown far beyond yeast-based additives for animal feed to include award-winning beers and spirits, a crop science business and even promising research into human health challenges, such as diabetes and Alzheimer’s disease. Dr. Lyons was very proud of the company’s privately owned status and was resolute on keeping it. He was a man who liked to move quickly on opportunities, and he relished the agility and speed that being accountable only to himself afforded him. EARLY LIFE Born on Aug. 3, 1944, to Thomas Kevin and Margaret (née Dunne) Lyons and raised in Dundalk, County Louth, Ireland, he was one of six children. On his mother’s side, he came from five generations of coopers who supplied barrels to distilleries in Ireland, although both his parents were teetotalers.
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