The fast-evolving plant- based, alternative meat and dairy products in foodservice
Maria Tolchinsky, MBA Senior Marketing Manager, Global Plant Based Proteins Karen Constanza Marketing Manager, Meat & Meat Alternatives
August 25, 2021 Topics
• Market trends driving plant-based eating
• Plant-based on restaurant menus
• Challenges and formulating for the plant-based future
• Q&A
© 2021 by Ingredion Incorporated. All rights reserved. | CONFIDENTIAL About Ingredion
© 2021 by Ingredion Incorporated. All rights reserved. | CONFIDENTIAL HOW WE HELP Aligned with food and beverage consumer trends and how those trends are impacting foodservice
Convenience Clean & Simple Health & Nutrition Sensory Experience Affordability & Performance
• Create menus with only • Reduce or remove • Make your menu • Benefit from recipe • Meet the need for more natural and familiar sugar from menus memorable with crispy, savings convenient foods and ingredients crunchy, creamy, or beverages • Improve nutrition with • Reduce manufacturing sweet textures • Offer free-from, organic added protein or fiber costs • Achieve processing and non-GMO options • Keep foods stability or extended looking fresh shelf life
4 © 2021 by Ingredion Incorporated. All rights reserved. | CONFIDENTIAL WE TURN PLANT MATERIALS INTO VALUE ADDED INGREDIENT SOLUTIONS To meet today’s foodservice needs.
NATURE-BASED RAW MATERIALS
Corn Tapioca Potato Stevia Rice Pulses Others
MORE THAN 1,000 INGREDIENTS
Starches Fruit & Vegetable Products Sweeteners Pulse proteins Others
CRAFTED SOLUTIONS
Science-based problem solving
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Tailor development plan Based on upfront dialog and your project brief, we develop a proposal to deliver on your targets
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Our proprietary insights studies include consumer insights programs which offer bi- annual consumer data to support your business, including:
• Global or region specific insights
• Food and beverage purchasing behavior
• Attitudes and usage studies
• Claims and benefits driving purchase
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• White space and opportunities
© 2021 by Ingredion Incorporated. All rights reserved. | CONFIDENTIAL Plant-based protein trends and insights
© 2021 by Ingredion Incorporated. All rights reserved. | CONFIDENTIAL More protein, please: Consumer demand continues to grow
How important to you are each of the following things when buying a food or beverage?2
Added protein High protein 60% 65% 80% 67% 69% 57% of global consumers chose plant based of U.S. consumers are when buying looking for good alternatives to meat source of plant and/or dairy1 protein2 2017 2020 2017 2020 Total of “very important” to “quite important”
Source: 1. Innova Health & Nutrition Survey 2020, global 2. ATLAS, Ingredion proprietary consumer research, U.S., 2021
© 2021 by Ingredion Incorporated. All rights reserved. | CONFIDENTIAL COVID-19 impact on plant-based proteins
8 in 10 consumers changed their eating habits due to COVID-191
49% of consumers 30% of consumers 18% of consumers felt the COVID-19 report eating report eating pandemic more protein from more plant increased the plant sources alternatives to need for healthy since the start of animal meat1 food in their diet.2 COVID-191
Source: 1. International Food Information Council’s (IFIC) 2020 Food and Health Survey, June 2020 2. Ingredion Proprietary Research, 2021 © 2021 by Ingredion Incorporated. All rights reserved. | CONFIDENTIAL Rising mainstream appeal for plant-based
“For what reasons would you consider plant-based alternatives?”
IT IS HEALTHIER “Which claim do you prefer 53% when buying alternatives to meat and/or dairy?” IT BRINGS VARIETY TO MY DIET 35% Plant- Vegetarian Vegan IT IS BETTER FOR based THE PLANET 32% 6 out of 10 global respondents chose plant-based IT TASTES BETTER 19%
Sources: Innova Database, Innova Consumer Survey 2019 & 2020 (average of UK, US, Spain, France, Brazil, India, Germany, Mexico, China and Indonesia)
© 2021 by Ingredion Incorporated. All rights reserved. | CONFIDENTIAL Sustainability and animal welfare claims drive purchase decisions
Sustainability or Animal welfare Regionally environmental claims claims sourced
23% 22% #2
of North American shoppers are of North American shoppers are “Sourced regionally” buying more packaged foods or buying more packaged foods or was second highest priority beverages with sustainability or beverages with animal welfare for consumers reading environmental claims than last year claims than last year ingredient decks
Source: ATLAS, Ingredion proprietary consumer research, 2021 © 2021 by Ingredion Incorporated. All rights reserved. | CONFIDENTIAL Benefits of plant-based ingredients
Local supply Lower greenhouse gases Less water Lower energy Crops are typically A meal with pulse proteins Pulse proteins require 100X To produce pulse proteins, it sourced from within and/or flours is associated less water to produce than takes 4-7X less energy than to a few hundred with 8X lower greenhouse animal proteins2 produce the same amount of miles of our NA gas emissions than a beef- animal proteins1 plant-based protein Pulse proteins and flours based meal1 facilities, produced via dry avoiding shipping across fractionation require no the oceans saves the 2 water to manufacture equivalent of sulfur produced by 250 * Sources: million cars 1. González, A. D., Frostell, B., & Carlsson-Kanyama, A. (2011). Protein efficiency per unit energy and per unit greenhouse gas emissions: Potential contribution of diet choices to climate change mitigation. Food Policy, 36(5), 562–570. https://doi.org/10.1016/j.foodpol.2011.07.003 2. 2. Schutyser, M. A. I., Pelgrom, P. J. M., van der Goot, A. J., & Boom, R. M. (2015). Dry fractionation for sustainable production of functional legume protein concentrates. Trends in Food Science & Technology, 45(2), 327–335. https://doi.org/10.1016/j.tifs.2015.04.013
© 2021 by Ingredion Incorporated. All rights reserved. | CONFIDENTIAL *Estimated Dairy and meat alternatives move mainstream
How often do you consume meat or dairy alternatives? (U.S., 2019)
Meat alternatives Dairy alternatives
12% daily 18% daily
19% 22% weekly weekly
14 © 2021 by Ingredion Incorporated. All rights reserved. | CONFIDENTIAL Source: Innova Category Survey, North America 2019, Innova Trends Survey 2019 Consumers who eat vegetarian/vegan foods at least Plant based, trending at home once a month and on menus Overall 18-34 35+ 64% 57% 56% 54% 45% 40%
• Both at home and in restaurants,
consumer consumption of vegan/ Q4 Q4 vegetarian has increased since last year 2019 2020 • Younger consumers more likely to Consumers who order vegan/vegetarian food at consume vegan/ vegetarian foodservice at least once a month • Consumers prefer to try vegan/ Overall 18-34 35+ 78% 73% vegetarian options in restaurants 69% 65% 57% 49%
Q4 Q4 2019 2020 *Base: 1,500 consumers ages 18+ *Q: How often do you typically consume the following foods, either at home or at a restaurant or other foodservice establishment? **Base: varies based on those who eat vegetarian/vegan dishes **Q: How often do you typically purchase the following foods from any type of restaurant or foodservice location? © 2021 by Ingredion Incorporated. All rights reserved. | CONFIDENTIAL Source: Technomic online survey How have plant-based items on restaurant menus worked out?
© 2021 by Ingredion Incorporated. All rights reserved. | CONFIDENTIAL US QSR plant-based protein servings per year
QSR plant-based servings have grown 7% as a result of new plant-based offerings (2014-2019)
Total annual servings (000) 350,000
300,000
250,000
200,000 COVID-19 150,000 global pandemic 100,000
50,000
0 2014 2015 2016 2017 2018 2019 2020 Burger King Chick-fil-A Chipotle Mexican Grill Domino's McDonald's Panda Express Panera Bread Pizza Hut Starbucks Subway Taco Bell Wendy's
Source: US CREST consumer monthly report, 2014-2020 © 2021 by Ingredion Incorporated. All rights reserved. | CONFIDENTIAL The future of plant-based offerings
Plant-based proteins 47% of consumers will grow nearly 35% want more variety in on menus by the end plant-based meats2 of 20221
Source: 1. Technomic Ignite menu data; 2. Innova Database © 2021 by Ingredion Incorporated. All rights reserved. | CONFIDENTIAL Plant Based Protein Analogs | Menu Adoption Cycle | Jan 2021
crumbles pm sausage am sausage
bacon
patty burger
nugget hot dog
chorizo chicken
roast strip
wing loaf turkey
egg lamb meatball
pork deli slice pepperoni ham steak seafood jerky
inception adoption proliferation ubiquity fine dining, mixology, earliest stage trendy restaurants + specialty grocers chain restaurants + mainstream grocery find it just about anywhere
© 2021 by Ingredion Incorporated. All rights reserved. | CONFIDENTIAL New plant-based offerings
Plant-based Plant-based Spicy black Plant-based nuggets & wings taco filling bean burger hot dog
Source: Trendhunter.com; Restaurant Business Online; AltMeat.net © 2021 by Ingredion Incorporated. All rights reserved. | CONFIDENTIAL New plant-based offerings
Coconut milk Plant-based cheese Oat milk Oat milk for iced lattes topped sliders offerings soft serve
Source: Food Business News; Trendhunter.com © 2021 by Ingredion Incorporated. All rights reserved. | CONFIDENTIAL Promoting plant-based on a menu
Make flavor & texture Price the primary message competitively
Integrate with other Emphasize the dishes on the menu protein content
Source: Good Food Institute © 2021 by Ingredion Incorporated. All rights reserved. | CONFIDENTIAL What are the challenges associated with adding plant-based items?
© 2021 by Ingredion Incorporated. All rights reserved. | CONFIDENTIAL Formulation challenges with meat alternatives
Matching animal meat protein challenges Consumer demands Manufacturing challenges
Flavor Gel texture and cohesiveness Mouthfeel Reduced stickiness during processing Juiciness Water holding Textural bite and chew Fat releasing/lubricity Nutritional Fat appearance Clean label/short ingredient list Freeze/thaw stability Color/visual
Both consumer demands and manufacturing challenges must be addressed together to create market-accepted, innovative products.
© 2021 by Ingredion Incorporated. All rights reserved. | CONFIDENTIAL 24 Formulation challenges with dairy alternatives
Challenges of formulating protein-enhanced plant-based dairy alternatives Consumer demands Manufacturing challenges
Taste Flavor Nutritional content Balancing nutrition and functionality Mouthfeel and creaminess Texture and viscosity Functionality and shelf life stability Processing and shelf life stability Clean and simple labels with a short ingredient list Label declaration
Both consumer demands and manufacturing challenges must be addressed together to create market-accepted, innovative products, and Ingredion has the right on-trend, plant-based, allergen-free portfolio of ingredients to solve those challenges.
© 2021 by Ingredion Incorporated. All rights reserved. | CONFIDENTIAL Movement away from major allergens
Plant-based protein claims1
Soy & wheat free Soy free +32% Wheat free +25% +105%
Soy-free plant-based Gluten-free plant-based protein protein movement2 movement2
Chemical Isoflavone GMO concerns/ chemistry Weight Allergenicity Allergenicity Dietary choice presence hexane likened to management processing estrogen
Sources: 1. SPINS Natural Enhanced Channel and SPINS Conventional Multi Outlet (powered by IRI), 52 Weeks Ending 1-24-2021 2. Various 2018 customer meetings and symposia; © 2021 by Ingredion Incorporated. All rights reserved. | CONFIDENTIAL You need the right ingredient solutions to solve these challenges…
Challenge What ingredients are needed?
Texture/bite, chewiness and protein Textured plant-based protein content
Protein content, browning, color & Plant-based proteins flavor development
Binding, structure, cohesiveness, Starches freeze-thaw stability and water holding
Mouthfeel, juiciness, freeze/thaw Hydrocolloids stability & yield
Deliver/mimic color of meat products Fruit or vegetable-based coloring
27
© 2021© 2021 by byIngredion Ingredion Incorporated. Incorporated. All Allrights rights reserved. reserved. | CONFIDENTIAL | CONFIDENTIAL Plant-based seafood patty Create a plant-based seafood patty that provides the texture & tenderness of a traditional seafood patty.
Ingredients % Water 54.00 Textured pea protein 22.00 Texture & stabilizing food system 5.0 Pea protein isolate 2.0 Coconut oil 12.0 Yeast extract 1.0 Salt 1.0 Old bay seasoning 1.0 Lemon juice concentrate 0.8 Dehydrated minced onion 0.71 Dehydrated minced garlic 0.47 Black pepper 0.02 Total 100.00
© 2021 by Ingredion Incorporated. All rights reserved. | CONFIDENTIAL Managing your supply chain
Reliability of supply
Consistent quality
Sustainability – carbon footprint
Minimize ingredient complexity
Communicate with your suppliers to understand potential supply challenges
© 2021 by Ingredion Incorporated. All rights reserved. | CONFIDENTIAL Product development
Developing your own product • Point of differentiation • Novelty may drive consumers to trial products • More up-front product development time
Developing a co-branded product • Common introduction method for QSR • Trust & familiarity may drive initial trials • Reliance on brand/manufacturer
Source: Good Food Institute © 2021 by Ingredion Incorporated. All rights reserved. | CONFIDENTIAL Setting plant-based items up for success
Chefs & food Front-of-house preparation staff staff • Train on how to • Encourage trial of new plant- cook/prepare plant-based based menu items menu items • Provide talking point to help • Provide proper tools, promote plant-based menu equipment & ingredients items
Source: Playbook for Guiding Diners Toward Plant-Rich Dishes in Food Service, World Resources Institute © 2021 by Ingredion Incorporated. All rights reserved. | CONFIDENTIAL What does the future hold for plant-based dairy & meat?
© 2021 by Ingredion Incorporated. All rights reserved. | CONFIDENTIAL Gen Z & plant-based
19% 85% Love it Know it
64% 21% Have Had many tried it times
Source: Datassentials
© 2021 by Ingredion Incorporated. All rights reserved. | CONFIDENTIAL What’s next
New offerings for plant- Plant-based seafood Plant-based eggs based breakfast
Full plant-based Price parity with Animal-free concepts meat & dairy meat & dairy
© 2021 by Ingredion Incorporated. All rights reserved. | CONFIDENTIAL The future is plant-based
• Interest in plant-based meat & dairy continues to grow
• Foodservice provides an opportunity for consumers to experiment with new plant-based items
• Formulating for plant-based items requires knowhow and expertise
• To keep up with the fast-evolving plant-based market, leverage partners that can help get you to the consumers faster
© 2021 by Ingredion Incorporated. All rights reserved. | CONFIDENTIAL Questions?
© 2021 by Ingredion Incorporated. All rights reserved. | CONFIDENTIAL