DOCSLIB.ORG

A Study on Olfactory Brand Enhancement of Brand Recognition by Cecilie Vernon Nørsgaard & Rikke Søs Rasmussen Cand

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
A Study on Olfactory Brand Enhancement of Brand Recognition by Cecilie Vernon Nørsgaard & Rikke Søs Rasmussen Cand Olfactory Brand Ownership A study on olfactory brand enhancement of brand recognition by Cecilie Vernon Nørsgaard & Rikke Søs Rasmussen Cand. Merc. MCM, February 2013 Master Thesis, Department of marketing, Copenhagen Business School Supervisor: Thomas Zoëga Ramsøy No. STU: 224.116 . Acknowledgement We would like to give special thanks, first of all to our supervisor Thomas Zoëga Ramsoy for advice and guidance. Also a special thanks to Ambient Idea for lending us fragrances for the experiment. To all the Decision Neuroscience Research Group members for helping us set up the eye-tracking experiment and to all the participants who participated in the odour memory experiment. 2 Executive summary The olfactory link to the brain's emotional center is a fascinating frontier in neuroscience, behavioural science and marketing. The ambition for this study is to provide a new perspective on the emerging and controversial area of sensory neuromarketing and the concept of olfactory brand ownership with enhancing brand recognition through sent. A brand image represents the tangible benefits, whereas the personality of the brand indicates an emotional association to this specific brand. Brand personality cultivates brand equity, which determines the brand attitude. The concept of brand equity is to indicate the value of the brand, which added value to the product becomes the virtue of the brand. Incorporating odour in a branding strategy is therefore valuable. Our experimental design draws upon olfaction, emotion and associative learning theory and the effect on the motivated behaviour, which is proven by Rachel Herz, 2004 (Theory on associative learning). Results from the experiment revealed that participants’ pupil dilation showed a significant emotional reaction when presented with a scent. Furthermore, the results showed that a stronger emotional reaction towards a scent, in fact did not have a significant importance in generating a superior recognition of the brands. It was also found that the participants’ hedonic perceptions influence the ability to recognise brands via an odour, depending on how familiar or pleasant the odour is to the individual. Finally, it was found that a possibility of enhancing brand recognition through odours occurred, but a more in-depth discussion and investigation on this matter is important in understanding the findings. The findings argues, that the conditioned response between an odour and a brand needs to be experienced more through continuously repetition to create a conditioned response with a higher probability for brand recognition. 3 Table of Contents CHAPTER 1 INTRODUCTION............................................................................................................................... 7 METHODOLOGY ............................................................................................................................10 RESEARCH PHILOSOPHY................................................................................................................................10 Research design..........................................................................................................................................10 Data collection............................................................................................................................................11 Approach .......................................................................................................................................................11 Strategies.......................................................................................................................................................11 Choice..............................................................................................................................................................11 Time horizons..............................................................................................................................................12 Limitations....................................................................................................................................................12 CHAPTER 2 SENSORY BRANDING ...................................................................................................................13 Introduction branding.............................................................................................................................14 Sensory branding.......................................................................................................................................14 BRAND RECOGNITION ....................................................................................................................................15 BRANDING WITH LOGOS AND SOUNDS........................................................................................................16 Children and Brand recognition..........................................................................................................18 EMOTIONAL BONDING TO A BRAND.............................................................................................................19 Emotive branding......................................................................................................................................22 SCENT MARKETING........................................................................................................................................23 Studies on scent marketing ...................................................................................................................25 Intangible products...................................................................................................................................26 THE CRITICAL ASPECTS OF SCENT MARKETING.........................................................................................27 Sub conclusion.............................................................................................................................................31 CHAPTER 3 OLFACTORY SYSTEM ...................................................................................................................32 WHAT IS OLFACTORY ....................................................................................................................................33 OLFACTORY DISCOVERIES .............................................................................................................................35 ROLE OF THE AMYGDALA ..............................................................................................................................39 MEMORIES OF ODOURS .................................................................................................................................40 Recollection of memory...........................................................................................................................40 EXPLICIT AND IMPLICIT MEMORY................................................................................................................43 Context dependent and autobiographical memory....................................................................45 Sub conclusion.............................................................................................................................................46 VERBAL, NON VERBAL RECOGNITION..........................................................................................................46 ENHANCE BRAND MEMORY...........................................................................................................................49 Emotional arousal on memory ..............................................................................................................49 The Neurobiological connection .........................................................................................................50 CHAPTER 4 COGNITIVE NEUROSCIENCE ......................................................................................................52 MODERN COGNITIVE NEUROSCIENCE VIEWS.............................................................................................53 NEUROMARKETING MEASURES....................................................................................................................54 Neuroscientific branding........................................................................................................................55 Neuromarketing scepticism..................................................................................................................56 CONSUMER BEHAVIOUR AND NEUROSCIENCE ...........................................................................................57 Value-based model of choice.................................................................................................................57 BUYING BEHAVIOUR.......................................................................................................................................59 4 Sub conclusion.............................................................................................................................................60 CHAPTER 5 THE SENT OF USING SCENT.......................................................................................................61 A SENSE OF ODOUR ........................................................................................................................................62 Olfactory preferences...............................................................................................................................63
Load more

Recommended publications
  • Perfume Engineering Perfume Engineering Design, Performance & Classification
    Perfume Engineering Perfume Engineering Design, Performance & Classification Miguel A. Teixeira, Oscar Rodríguez, Paula Gomes, Vera Mata, Alírio E. Rodrigues Laboratory of Separation and Reaction Engineering (LSRE) Associate Laboratory Department of Chemical Engineering Faculty of Engineering of University of Porto Porto, Portugal P. Gomes and V. Mata are currently at i-sensis company S. João da Madeira, Portugal AMSTERDAM • BOSTON • HEIDELBERG • LONDON NEW YORK • OXFORD • PARIS • SAN DIEGO SAN FRANCISCO • SINGAPORE • SYDNEY • TOKYO Butterworth-Heinemann is an imprint of Elsevier Butterworth-Heinemann is an imprint of Elsevier The Boulevard, Langford Lane, Kidlington, Oxford, OX5 1GB, UK 225 Wyman Street, Waltham, MA 02451, USA First published 2013 Copyright r 2013 Elsevier Ltd. All rights reserved No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or any information storage and retrieval system, without permission in writing from the publisher. Details on how to seek permission, further information about the Publisher’s permissions policies and our arrangement with organizations such as the Copyright Clearance Center and the Copyright Licensing Agency, can be found at our website: www.elsevier.com/permissions This book and the individual contributions contained in it are protected under copyright by the Publisher (other than as may be noted herein). Notices Knowledge and best practice in this field are constantly changing. As new research and experience broaden our understanding, changes in research methods, professional practices, or medical treatment may become necessary. Practitioners and researchers must always rely on their own experience and knowledge in evaluating and using any information, methods, compounds, or experiments described herein.
    [Show full text]
  • Le Chypre, Un Parfum Au Cours Des Ages, Cahier Des Alpes –Maritimes N°8 1910’S
    Saturday April, 7th - h. 12.30 pm « » With Bruno Hervé OSMOTHEQUE Perfumer and Osmocurator L’Osmothèque - A few figures 4000 PERFUMES IN THE COLLECTION 800 DiSCONTINUED PERFUMES 200 PERFUMES RE-CREATED BASED ON ORIGINAL FORMULAS 27 YEARS OLD INSTITUTION 100 000 VISITORS SINCE IT’S CREATION 5 000 VISITORS EACH YEAR 1500 RARE OR DISCONTUNUED RAW MATERIALS 12 OSMOCURATORS – PERFUMERS INVOLVED 2 SUBSIDIARIES: AU MIP GRASSE / NEW YORK The origin of Chypre Iconic Fragance XVII th – Early XVIII th centuries « La poudre de Chypre » The word “Chypre” or “Cypre” designates an oak tree in Old French. Chypre powder, which has given its name to the Chypre family in perfumery, is made mostly from the moss that lives as a parasite on oak trees. Oak moss is always mixed with bits of bark torn off when moss is harvested, so its smell mingles with the scent of the tannin, a fragrant green component of the oak wood. Long ago fashionable people used Chypre powder to powder their skin or their wig. It was also used in making potpourri, “sachets” and baskets of fragrances. The chypre family The Chypre Family The differents notes: - Bergamot Chypre - Rose - Jasmin Fruity Chypre - Cistus – Labdanum - Oak’s Moss Floral Aldehydic - Patchouli Chypre Leather Chypre Aromatic Chypre Green Chypre Floral Chypre The first Chypres (before 1917) Eau de Chypre Cyprisine Chypre de Paris Guerlain Guerlain Guerlain 1850 1894 1909 Chypre de Tentation Chypre Roger & Gallet Lubin 1893 1898 • Eau de Chypre (Guerlain, near 1850) • Poudre de Riz Chypre (Florida, near 1900) • Chypre
    [Show full text]
  • Arranging Fine Perfume Compositions the Fougere & Lavender’S
    Arranging Fine Perfume Compositions The Fougere & Lavender’s Glen O. Brechbill Fragrance Books Inc. www.perfumerbook.com New Jersey - USA 2011 Fragrance Books Inc. @www.perfumerbook.com Glen O. Brechbill “To my late father and beloved mother without them non of this work would have been possible” II ARRANTING FINE PERFUME COMPOSITIONS - THE FOUGERE LAVENDER’S © This book is a work of non-fiction. No part of the book may be used or reproduced in any manner whatsoever without written permission from the author except in the case of brief quotations embodied in critical articles and reviews. Please note the enclosed book is based on Fragrance Ingredients by House ©. Designed by Glen O. Brechbill Library of Congress Brechbill, Glen O. Arranging Fine Perfume Compositions - The Fougere Lavender’s / Glen O. Brechbill P. cm. 626 pgs. 1. Fragrance Ingredients Non Fiction. 2. Written odor descriptions to facillitate the understanding of the olfactory language. 1. Essential Oils. 2. Aromas. 3. Chemicals. 4. Classification. 5. Source. 6. Art. 7. Twenty one thousand fragrances. 8. Science. 9. Creativity. I. Title. Certificate Registry # TXu1 - 364 - 187 Copyright © 2006 by Glen O. Brechbill All Rights Reserved PRINTED IN THE UNITED STATES OF AMERICA 10 9 8 7 6 5 4 3 2 1 First Edition Fragrance Books Inc. @www.perfumerbook.com Arranging Fine Perfume Compositions - THE FOUGÈRE & LAVENDER’S About the Book The fougère & lavender's is another favorite fragrance family. Originally this concept was intended for Women. However due to the strength of lavender a major component of this family it ended up as a masculine fragrance concept.
    [Show full text]
  • Letter NATURALS + BEST of the BLOGGERS + LATEST LAUNCHES
    THE www.perfumesociety.org NO. 32 - HIGH SUMMER 2018 scentedTHE NEW letter NATURALS + BEST OF THE BLOGGERS + LATEST LAUNCHES Flower power! editor’s LEttER It has been the greatest summer for flowers and gardens that I can ever remember. I’ll be hanging onto the precious memories of rambling roses, scrambling jasmine and aromatic lavender, as autumn arrives. And since fragrance offers us a way of wallowing in the beauty of flowers, 365 days a year, we thought we’d devote this entire issue to flowers – and their infinite power to delight us. A key trend we’re seeing at The Perfume Society is the revival in floral fragrances for men. And why not? Put jasmine or rose or violet on a man’s skin, and we find it’s expressed in a quite different way to a woman’s. Of course, once upon a time, florals were widely-worn among men – back in the days before marketing came into play and fragrances acquired ‘gender’. It probably isn’t coincidence that as that becomes blurred again in the wider world (and about time, too), men’s florals are being worn loudly and proudly. So we asked Darren Scott to hand-pick the best men’s florals – and on p.22, he shares a positive bouquet of them. One perfumery house known for capturing the magic of flowers is LMR Naturals. Who?, I hear you chorus. Well, you may not know LMR’s name – but you’ll no doubt be familiar with dozens of fragrances which include the petalicious notes they extract (via various clever techniques) from nature’s floral bounty.
    [Show full text]
  • Olfactory Workshops by Osmothèque
    Olfactory Workshops By Osmothèque Designed for fragrance industry professionals Fougère Royale (1884) HOUBIGANT, Le Fruit Défendu (1914) ROSINE, Chypre (1917) COTY, Crêpe de Chine (1925) MILLOT, Iris Gris (1947) FATH,… Osmothèque: the beginnings From the Greek osme - odor and thêkê - place, the Osmothèque was inaugurated over 20 years ago, in 1990. It has since become the one-of-a- kind olfactory archives that to this day remains unique in the world. The idea of a “Maison des Parfums” (Home of Perfumes) was under evaluation by the technical commission of the Société Française des Parfumeurs for years. The aim was to create a place where professionals and fragrance lovers could rediscover the perfumes they had once known and loved. In addition, the institution was to devote itself to scents long forgotten, to become the only place where lost or discontinued fragrances could be reproduced, classified and archived. In order to realize such an ambitious project, several passionate perfumers, members of the commission, had to show a great deal of commitment and determination. Together they set to revive lost perfumes, creating their records and thus protecting the heritage of the fragrance industry. Those pioneers collected some 400 fragrances, of which 70 were already at the time discontinued. Two institutions have been enthusiastically and determinedly supporting the project: the Comité Français du Parfum (CFP) and the Chambre de Commerce et d’Industrie de Versailles Val d’Oise-Yvelines (CCIV). Thanks to their financial support, the Osmothèque has grown over the years... Jean Kerléo, Osmothèque’s Funder Osmothèque Our nowadays most popular The only place in the world where you can scent lost fragrances WORKSHOPS that once embodied an era.
    [Show full text]
  • Collection Osmothèque Juin 2015
    Collection Osmothèque Juin 2015 Nom Marque Année lancement Conc Famille Sous famille Parfumeur 1 Parfumeur 2 Nom Marque Année lancement Conc Famille Sous famille Parfumeur 1 Parfumeur 2 Orchidée Blanche ACORELLE R de Rose ACORELLE 2009 EDP Acqua Di Parma Assoluta ACQUA DI PARMA 2003 EDC Hespéridé Hespéridé Jean-Claude Ellena Bertrand Duchaufour Colonia Intensa ACQUA DI PARMA 2007 EDC Boisé Chypré Alberto Morillas Blu Mediterraneo : Mandorlo Di ACQUA DI PARMA 1999 EDC Ambré Fleuri Boisé Sicilia Fico di Amalfi (Blu Mediterraneo) ACQUA DI PARMA 2006 EDT Boisé Vert Iris Nobile (Nobile) ACQUA DI PARMA 2006 EDP Floral Chypré Acqua Di Parma Iris Nobile ACQUA DI PARMA 2006 EDP Floral Musqué Françoise Caron Acqua Di Parma Colonia ACQUA DI PARMA 1916 EDC Hespéridé Colonia Intensa (Colonia) ACQUA DI PARMA 2007 EDC Hespéridé Cuiré Boisé François Demachy Colonia Leather (Colonia) ACQUA DI PARMA 2014 EDCC Aromatique Cuiré François Demachy Colonia Oud (Colonia) ACQUA DI PARMA 2012 EDCC Boisé Cuiré François Demachy Gelsomino Nobile (Nobile) ACQUA DI PARMA 2011 EDP Floral Vert Musqué François Demachy Mirto di Panarea (Blu Mediterraneo) ACQUA DI PARMA 2008 EDT Aromatique Hespéridé François Demachy Profumo (Nobile) ACQUA DI PARMA 2008 EDP Floral Chypré François Demachy Rosa Nobile (Nobile) ACQUA DI PARMA 2014 EDP Floral Musqué François Demachy Adidas ADIDAS EDT Adidas Action ADIDAS 1998 EDT Amore ADRIENNE VITTADINI 2006 EDP Début AIGNER 2013 EDP Ambré Floriental Thomas Fontaine Aknarf AKNARF 1994 EDT Boisé Epicé Bertrand Duchaufour Iquitos ALAIN DELON 1987
    [Show full text]
  • Training in Techniques of Creative Fragrance Formulation*
    OCCASION This publication has been made available to the public on the occasion of the 50th anniversary of the United Nations Industrial Development Organisation. DISCLAIMER This document has been produced without formal United Nations editing. The designations employed and the presentation of the material in this document do not imply the expression of any opinion whatsoever on the part of the Secretariat of the United Nations Industrial Development Organization (UNIDO) concerning the legal status of any country, territory, city or area or of its authorities, or concerning the delimitation of its frontiers or boundaries, or its economic system or degree of development. Designations such as “developed”, “industrialized” and “developing” are intended for statistical convenience and do not necessarily express a judgment about the stage reached by a particular country or area in the development process. Mention of firm names or commercial products does not constitute an endorsement by UNIDO. FAIR USE POLICY Any part of this publication may be quoted and referenced for educational and research purposes without additional permission from UNIDO. However, those who make use of quoting and referencing this publication are requested to follow the Fair Use Policy of giving due credit to UNIDO. CONTACT Please contact [email protected] for further information concerning UNIDO publications. For more information about UNIDO, please visit us at www.unido.org UNITED NATIONS INDUSTRIAL DEVELOPMENT ORGANIZATION Vienna International Centre, P.O. Box 300, 1400 Vienna, Austria Tel: (+43-1) 26026-0 · www.unido.org · [email protected] ;! Hf f ,.,_,_. 1~1.! /..•~""'!f.n.;, RESTRICTED lJP/ID/SER.A/1746 2/:9C/8 22 January 1996 ORIGINAL: ENGLISH PRODUCT PROCESS DEVELOPMENT CENTRE FOR ESSENTIAL OILS Kannauj DP/IND/133/11-54 INDIA Technical report: Training in techniques of creative fragrance formulation* Prepared for the Government of India by the United Nations Industrial Development Organization.
    [Show full text]
  • Cis-2-Pentenyl Pentanolide
    Index A α,α-Diethylpyridine (Verdima), 261–262 Abril, 183 Absolu de Rochas, 195 Absolute of Jasmine (cis-2-pentenyl pentanolide), 40 Acetal E (acetaldehyde phenyl ethyl-ethyl acetal), 45 Acetal R (phenylethyl-alpha-propyl acetal), 45 acetaldehyde (Elintaal), 14, 45 acetals, 17 Acetomarane, 23 acetyl guaiacol (II), 106 acetyl thujopsene, 27 acetyl-1 ,5,9-trimethyl-1-5-9 cyclododecatriene (Trimofix), 28 acid, food, lactone and carmelized family, 64 α-Damascone thiomethyl ether, 69 α-Damascone [1-(2,6,6-trimethyl-2-cyclohexen-1-yl)-2-buten-1-one], 15, 19, 41, 43, 81 Adoxal (trimethylundecylenic aldehyde), 17 Agarwood, 87 agrestical family, 3, 4–5, 23–25, 50–52, 84–91, 147–154 Agrumal, 17, 125 Agrumen, 17 Agrunitril (citronellyl nitrile), 37 Agua Brava, 48 Agua Fresca by Adolfo Dominguez, 95 α-Hexyl-χ-butyrolactone, 68 α-Ionol, 247 α-Ionyl acetate, 247–248 Aire de Loewe, 116, 239 Aladinate (3-methyl-2-hexenyl acetate), 264 alcohol NU (5-ethyl-2-nonanol), 128, 212 aldehyde C.13, 5 aldehyde family, 3, 5–6, 26, 59–60, 91–92, 155–157 Aldehyde NU, 128 Aldehyde XI (p-Methylphenoxyacetaldehyde), 119 Algia, 76 algoid and marine odors, 32 Alkanyl acetate, 76 271 Perfumery: Techniques in Evolution alkoxypyrazines, 18, 44 Alliage, 42, 59, 66, 72, 73, 117 allo ocimenol (Muguol), 12 allyl cyclohexyl propionate, 43 allyl heptylate, 43 allyl phenoxyacetate, 43 allyl tiglate, 24 Alpha-Ambrinol epoxide (2-hydroxy-2,5,5-trimethyl-8,8-A-epoxy octaline), 32 alpha-cedrene epoxide (Andrane), 6, 27 alpha-hexyl-gamma-butyrolactone, 41 alpha-ionone, 16 alpha-methylene
    [Show full text]
  • Perfumery Theme Park Museum CYPRUS
    Perfumery Theme Park Museum CYPRUS Back to genesis of “Chypre” a fragrance family that is as acclaimed as it is shrouded in mystery DEDICATION The Park would still be nothing but a dream if not for Philachtis Michael, better known as “Pappous” and Amina Thoma, our beloved “Anna”. They both believed in this dream and did contributed greatly in turning this idea from a mere dream into a reality, into an actual business plan. Following their suggestions, Maria Michael better known as “Giagia”, with the help of her grandson brought the Park to life and made it a non profit cultural institution, whose goal is to help those in need. Taking all this into consideration, we dedicate this booklet to our beloved "Anna" and “Pappus”, who have sadly left us far too early.. “THE CYPRUS PERFUME THEME PARK” Project on Cyprus cosmetic heritage conservation Acronym: CYPE-PARK The relationship between human cultural traditions and genetic legacy is the dual inheritance of the environmental anthropologists Robert Boyd and Peter Richardson. They recognised that in addition to the genetic inheritance that has made all creatures, humans had additionally a unique cultural inheritance and that these two legacies behaved in similar but not identical ways. A genetic past is our inheritance from our evolutionary history and our cultural past is our inheritance from our more immediate ancestors. Millions of years of evolution control our behaviour, but evolution have also given us the ability to modify our genetic behaviour by transmitting culture from one generation to another. Culture is transmitted through learning and the cumulative experience allows the development of skills, cooperative behaviour and conscious identity other creatures don’t have.
    [Show full text]
  • UCLA Electronic Theses and Dissertations
    UCLA UCLA Electronic Theses and Dissertations Title Scentscapes: Understandings of Nature, Consumption, and Commodification through Agarwood and Olfaction Permalink https://escholarship.org/uc/item/0df4f57t Author Le, Tuyen Publication Date 2018 Peer reviewed|Thesis/dissertation eScholarship.org Powered by the California Digital Library University of California UNIVERSITY OF CALIFORNIA Los Angeles Scentscapes: Understandings of Nature, Consumption, and Commodification through Agarwood and Olfaction A dissertation submitted in partial satisfaction of the requirements for the degree Doctor of Philosophy in Geography by Tuyen Bich Le 2018 © Copyright by Tuyen Bich Le 2018 ABSTRACT OF THE DISSERTATION Scentscapes: Understandings of Nature, Consumption, and Commodification through Agarwood and Olfaction by Tuyen Bich Le Doctor of Philosophy in Geography University of California, Los Angeles, 2018 Professor Lieba Bernice Faier, Chair This dissertation explores the olfactory economies of agarwood, a high-value non-timber forest product prized for its unique fragrance and used in incense, perfumes, and traditional medicine. It is primarily derived from a genus of trees called Aquilaria, which is native to Southeast Asia and is traded globally. Aquilaria species are classified as vulnerable or endangered and are subject to regulations under the Convention on the International Trade in Endangered Species (CITES). This project demonstrates how varied understandings of nature, consumption practices, and consumer preferences can create irregularities in a globalized production network. In ii contrast to scholarship on commodity networks that detail how trade and consumption patterns are formed, and how people and places become systematically enrolled into structured networks of trade and production, the production of agarwood shows how culturally and geographically specific meanings and preferences create a commodity network that is inconsistent, characterized as diffuse, disarticulated, flexible, and often obscured.
    [Show full text]
  • SL23.Onlinefinal-Issue.Pdf
    THE www.perfumesociety.org NO.scented 23 MID SPRING 2017 letter COLLECTING VINTAGE PERFUMES + STASH STORAGE SECRETS TWIGGY’S+ SCENT MEMORIES + LATEST LAUNCHES collectors collections+ DISCOVER editor’s LEttER We’re proud of the fact that The Scented Letter isn’t a magazine for wearers of a single signature scent. Our readers don’t just wear perfume – many of you actively collect it. In past editions, we’ve featured stashes of anything up to 600 bottles, alongside their proud owners. And now, we thought we’d celebrate this passion for perfume with an entire edition devoted to collectors and collections. You might like to start by turning to p.14 for flacons any perfume-lover would lust over. Looking beyond the scents we enjoy wearing every day, increasing numbers of us also now collect bottles as we might art, wine or antiques. Annually, there are major international auctions dedicated to historic perfume bottles – and in her article ‘Not To Be Sniffed At’, Suzy Nightingale offers you a preview of a swoon-worthy upcoming sale. For money-can’t-buy bottles, though, visit the Lalique museum. René Lalique played a vital role in popularising perfume – and created some of the most stunning flacons the world has ever seen, during his dazzling career. In Alsace, there is now an entire museum devoted to Lalique’s work – and Carson Parkin-Fairley enjoyed a tour of its truly priceless items. One perfume ingredient which tends to attract ‘collectors’ is tuberose. This heady, exotic white floral is sometimes referred to as ‘the harlot of perfumery’ – and tuberose’s fans tend to be devoted to its heady white floralcy.
    [Show full text]
  • THE CHEMISTRY of FRAGRANCES RSC Paperbacks
    THE CHEMISTRY OF FRAGRANCES RSC Paperbacks RSC Paperbacks are a series of inexpensive texts suitable for teachers and students and give a clear, readable introduction to selected topics in chemistry. They should also appeal to the general chemist. For further information on available titles contact: Sales and Promotion Department, The Royal Society of Chemistry, Thomas Graham House, The Science Park, Cambridge CB4 OWF, UK Telephone: + 44 (0) 1223 420066 Fax: + 44 (0) 1223 423623 New Titles Available Food - The Chemistry of its Components (Third Edition) by T. P. Coultate Archaeological Chemistry by A. M. Pollard and C. Heron The Chemistry of Paper by J. C. Roberts Introduction to Glass Science and Technology by James E. Shelby Food Flavours: Biology and Chemistry by Carolyn Fisher and Thomas R. Scott Adhesion Science by J. Comyn The Chemistry of Polymers (Second Edition) by John W. Nicholson A Working Method Approach for Introductory Physical Chemistry Calculations by Brian Murphy, Clair Murphy and Brian J. Hathaway The Chemistry of Explosives by Jacqueline Akhavan Basic Principles of Inorganic Chemistry - Making the Connections by Brian Murphy, Clair Murphy and Brian J. Hathaway The Chemistry of Fragrances compiled by David Pybus and Charles Sell Existing titles may be obtained from the address below. Future titles may be obtained immediately on publication by placing a standing order for RSC Paperbacks. All orders should be addressed to: The Royal Society of Chemistry, Turpin Distribution Services Limited, Blackhorse Road, Letchworth, Herts SG6 IHN, UK Telephone: + 44 (0) 1462 672555 Fax: + 44 (0) 1462 280947 RSC Paperbacks THE CHEMISTRY OF FRAGRANCES Compiled by DAVID PYBUS and CHARLES SELL Quest International Ashford, Kent, UK ROYAL SOCIETY OF CHEMISTRY ISBN 0-85404-528-7 A catalogue record for this book is available from the British Library 0The Royal Society of Chemistry 1999 All rights reserved.
    [Show full text]